Fruit Market in Korea
JINWON TRADING CO., LTD.
CY2012
Asia Fruit Congress at HK
S.A.&M.P. CORP. B/D #617 #427, OEBALSAN-DONG, GANGSEO-GU, SEOUL, KOREA
TEL: (82-2) 715-0711
FAX: (82-2) 715-0712
www.jinwon.kr
Mr. Oh, Chang-Hwa e-mail:
[email protected]
Content
1.
Who is Jinwon?
2.
Korean Characters
3.
Korean Produce Market Structure
4.
Introduce Imported Fruit Items
5.
Page
2
Right Partner’s Condition in Korea
CY2012
JINWON TRADING CO., LTD.
1-1. Joys to the Lord, bliss to all of us!
Items
Handling all Imported & Domestic Fruits
Founded 1964 & Named Jinwon 1979
Banana Trader Dried fruits
Divers Sales channel • • •
Facility •
Four Cold- storages & Port Operations • Fumigation Facility • Repacking Facility • Ripening Room
SSM Wholes sales Super-Center • Department store
Man-Power • • • • •
Page
3
QC Experts Re-Grading Re-Packing Broadcast MKT 40 years sales in
CY2012
JINWON TRADING CO., LTD.
1-2. Jinwon’s Facility Location
Page
4
CY2012
JINWON TRADING CO., LTD.
1-3. Korea Market Size and Jinwon’s Share CY2010 Actual
Unit: M/T
Korea
CY2011 Actual
Jinwon
JW Share
Korea
CY2012 Estimate
Jinwon
JW Share
Korea
Jinwon
JW Share
Banana
337,910
46,965
14%
350,373
53,961
15%
375,000
70,000
19%
Orange
110,056
11,059
10%
141,676
13,112
9%
170,000
18,500
11%
Pineapple
60,566
7,171
12%
72,836
8,665
12%
80,000
11,000
14%
Grape
34,964
3,154
9%
45,187
4,244
9%
55,000
7,065
13%
Kiwi
28,515
426
1%
29,733
320
1%
35,000
600
2%
Grapefruit
7,861
1,111
14%
9,296
540
6%
10,000
800
8%
Lemon
5,626
1,455
26%
7,352
1,930
26%
8,600
2,400
28%
Pomegranate
7,404
1,818
25%
6,739
1,486
22%
7,000
1,700
24%
Cherry
3,799
881
23%
4,980
524
11%
9,000
1,550
17%
Mango
1,353
123
9%
1,888
387
20%
3,000
600
20%
598,054
74,164
12%
670,060
85,171
13%
752,600
114,215
15%
Grand Total
Page
5
CY2012
JINWON TRADING CO., LTD.
2-1. Korean Social Key Word Real-estate Value Increased
Most high population density in City
House Value Jump more than 3times Labor Income Increased less than 2times
1. Seoul/Metro 16,700 6. London 5,100 7. Tokyo 4,750 10. Berlin 3,750 12. Paris 3,550 17. Rome 2,950 20. Toronto 2,650 25. Sydney 2,100 27. New York 2,050 30. Luxembourg 1,600
Lowest Birthrate in the world
1.98 1.94 1.94 1.15
Social Polarization
France U.K. Sweden Korea
Single Family Working Mom 2 family member rate 23.7% Single Family Rate - Over 65years old rate among single family Rate is 49.6% 1 family member rate
Page
6
CY2012
JINWON TRADING CO., LTD.
2-2. Current Korean Economy Position
Rise Real-loan-interest-rate
2.9
(Unit: % per Year)
Fall Growth-rate (Unit:%, Same period comparison) Fall real-estate Value (Unit: % per Year)
4.2
3.30 3.05
2.97
0.7
2.61
3.6
0.4
3.5 3.3
1.76
2008
2009
2010
2011
2.8
2012
-1.8
2.4
Page
7
CY2012
2nd
CY12
1st Qrt. 2012
*2012 Jan.-‐Jul.
CY11
4th
-2.9
CY10
3rd
CY09
2nd
CY08
1st Qrt. CY2011
* 2012 Jan-Jun. * Real interest Rate = Nominal Interest Rate - consumer price index rate
JINWON TRADING CO., LTD.
2-3. Affects of Korean Social characters to Customer behavior Global depression…..(Lehman brothers, EU…) makes social problems serious.
Lowest Birthrate in the world
Social Polarization
Increasing Low-chemical /Organic market
Single Family
Working together
Fresh cut
Price Sensitive
Super-Center /Shop by car Food Service
FTA makes hit items. (Orange, cherry)
Page
8
Traffic Jam / Low parcel post cost CY2012
Online Market / SSM JINWON TRADING CO., LTD.
3-1. Key Players in Produce Market CY2010
Dept. Store
Super-Center
Chain S.S.M.
S.S.M.
S.M.
C.V.S
On-Line
Sales Amount
24.30 T
36.60 T
5.00 T
18.80 T
11.20 T
8.30 T
34.30 T
No. of Store
83
437
920
1,900
2,200
1,937
60,000
Store Size Standard
?
3,000 M2