Fruit Market in Korea

JINWON TRADING CO., LTD.

CY2012

Asia Fruit Congress at HK

S.A.&M.P. CORP. B/D #617 #427, OEBALSAN-DONG, GANGSEO-GU, SEOUL, KOREA

TEL: (82-2) 715-0711

FAX: (82-2) 715-0712

www.jinwon.kr

Mr. Oh, Chang-Hwa e-mail: [email protected]

Content

1.

Who is Jinwon?

2.

Korean Characters

3.

Korean Produce Market Structure

4.

Introduce Imported Fruit Items

5.

Page

2

Right Partner’s Condition in Korea

CY2012

JINWON TRADING CO., LTD.

1-1. Joys to the Lord, bliss to all of us!

Items

Handling all Imported & Domestic Fruits

Founded 1964 & Named Jinwon 1979

Banana Trader Dried fruits

Divers Sales channel • • •

Facility •

Four Cold- storages & Port Operations • Fumigation Facility • Repacking Facility • Ripening Room

SSM Wholes sales Super-Center • Department store

Man-Power • • • • •

Page

3

QC Experts Re-Grading Re-Packing Broadcast MKT 40 years sales in

CY2012

JINWON TRADING CO., LTD.

1-2. Jinwon’s Facility Location

Page

4

CY2012

JINWON TRADING CO., LTD.

1-3. Korea Market Size and Jinwon’s Share CY2010 Actual

 

Unit: M/T

Korea

CY2011 Actual

Jinwon

JW Share

Korea

CY2012 Estimate

Jinwon

JW Share

Korea

Jinwon

JW Share

Banana

337,910

46,965

14%

350,373

53,961

15%

375,000

70,000

19%

Orange

110,056

11,059

10%

141,676

13,112

9%

170,000

18,500

11%

Pineapple

60,566

7,171

12%

72,836

8,665

12%

80,000

11,000

14%

Grape

34,964

3,154

9%

45,187

4,244

9%

55,000

7,065

13%

Kiwi

28,515

426

1%

29,733

320

1%

35,000

600

2%

Grapefruit

7,861

1,111

14%

9,296

540

6%

10,000

800

8%

Lemon

5,626

1,455

26%

7,352

1,930

26%

8,600

2,400

28%

Pomegranate

7,404

1,818

25%

6,739

1,486

22%

7,000

1,700

24%

Cherry

3,799

881

23%

4,980

524

11%

9,000

1,550

17%

Mango

1,353

123

9%

1,888

387

20%

3,000

600

20%

598,054

74,164

12%

670,060

85,171

13%

752,600

114,215

15%

Grand Total

Page

5

CY2012

JINWON TRADING CO., LTD.

2-1. Korean Social Key Word Real-estate Value Increased

Most high population density in City

House Value Jump more than 3times Labor Income Increased less than 2times

1. Seoul/Metro 16,700 6. London 5,100 7. Tokyo 4,750 10. Berlin 3,750 12. Paris 3,550 17. Rome 2,950 20. Toronto 2,650 25. Sydney 2,100 27. New York 2,050 30. Luxembourg 1,600

Lowest Birthrate in the world

1.98 1.94 1.94 1.15

Social Polarization

France U.K. Sweden Korea

Single Family Working Mom 2 family member rate 23.7% Single Family Rate - Over 65years old rate among single family Rate is 49.6% 1 family member rate

Page

6

CY2012

JINWON TRADING CO., LTD.

2-2. Current Korean Economy Position

Rise Real-loan-interest-rate

2.9

(Unit: % per Year)

Fall Growth-rate (Unit:%, Same period comparison) Fall real-estate Value (Unit: % per Year)

4.2

3.30 3.05

2.97

0.7

2.61

3.6

0.4

3.5 3.3

1.76

2008

2009

2010

2011

2.8

2012

-1.8

2.4

Page

7

CY2012

2nd

CY12

1st Qrt. 2012

*2012  Jan.-­‐Jul.

CY11

4th

-2.9

CY10

3rd

CY09

2nd

CY08

1st Qrt. CY2011

* 2012 Jan-Jun. * Real interest Rate = Nominal Interest Rate - consumer price index rate

JINWON TRADING CO., LTD.

2-3. Affects of Korean Social characters to Customer behavior Global depression…..(Lehman brothers, EU…) makes social problems serious.

Lowest Birthrate in the world

Social Polarization

Increasing Low-chemical /Organic market

Single Family

Working together

Fresh cut

Price Sensitive

Super-Center /Shop by car Food Service

FTA makes hit items. (Orange, cherry)

Page

8

Traffic Jam / Low parcel post cost CY2012

Online Market / SSM JINWON TRADING CO., LTD.

3-1. Key Players in Produce Market CY2010

Dept. Store

Super-Center

Chain S.S.M.

S.S.M.

S.M.

C.V.S

On-Line

Sales Amount

24.30 T

36.60 T

5.00 T

18.80 T

11.20 T

8.30 T

34.30 T

No. of Store

83

437

920

1,900

2,200

1,937

60,000

Store Size Standard

?

3,000 M2