FRANCHISE MEMBER CONVENTION PROGRAM

New Brand, New OpportuniƟes, New DirecƟons, New Friends Welcome to Savannah! We’re gathered here to explore a great deal of new territory. During the decades of our organizaƟon’s existence we have accomplished much to be proud of, but we have much yet to do. In one sense, this ConvenƟon is the culminaƟon of years of research, study and planning. But it’s really only the beginning. Our new Image360 brand provides a clear path leading to exciƟng new direcƟons for our company. It’s also a path that will lead to opportuniƟes many of us may have only dreamed of reaching. During the next few days we will be intensely focused on the future of our company and our businesses. Key members of our leadership and support teams will be available and I encourage you to take the Ɵme to share your ideas and address any quesƟons or concerns that haven’t been covered during our presentaƟons and meeƟngs. You will be seeing many old friends and new faces here as well, and I also encourage you to reach out and introduce yourselves to franchise members in the alternate brand. You may be surprised at how many new friends you will find. It is with considerable pride and a sense of history in the making that I contemplate our franchise membership and organizaƟon. I can’t think of a beƩer prepared or more competent group of entrepreneurs than ours to grow, meet the challenges of the future and thrive. I’m really looking forward to seeing you during our ConvenƟon. Warmest regards,

Ray

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Sign Groups 2013 Convention • Table Of Contents

Welcome From The Wes n Inside Front Cover Welcome From Ray 1 Wes n Informa on 3 Conven on Schedule 5 Franchise Member A endees 6 Staff A endees & Franchise Members 9 Vendor A endees 10 Tuesday 2/12 Schedule 13 Wednesday 2/13 Schedule 15 Wednesday 2/13 Learning Sessions (1&2) 18 Special Guest Speakers 22 Thursday 2/14 Schedule 24 Thursday 2/14 Learning Sessions (3&4) 26 Friday 2/15 Schedule 33 Trade Show Floor Plan & Informa on 34 New Vendor Informa on 35 Trade Show Learning Sessions 37 Saturday 2/16 Schedule 40 Roundtable Discussion Informa on 42 Wes n Floorplan Inside Back Cover

Notes

Important Franchisee Information about the Westin Savannah Spa - The Heavenly Spa by Wes n employs only licensed therapists, and has been named a "Top Resort Spa" for two-years running by Conde Nast Traveler Magazine. Heavenly Spa provides authen c, memorable experiences based on unique treatments and quality products delivered with care by skilled therapists. Call 912-201-2250 for informa on or to make an appointment. Golf - Tee off on this 18-hole championship course designed by Robert Cupp and Sam Snead offering excitement for both novice and experienced players-even golf champions. Call 912-201-2240 for informa on. Ferry - The Savannah Belles Ferry runs regularly from 7:00 am un l Midnight. The Ferry stops in front of the Wes n, as well as in front of the Hya and the Marrio . You can get a Ferry Schedule at the front desk. 3

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Sign Groups 2013 Convention • Schedule Of Events DAY

TIME

TUE-12

8:00-5:00 3:00-6:00 7:00 7:30-10:00 8:00-1:00 7:45-2:30

WED - 13 THUR-14

PERFORMANCE GROUP - NORTH WESTERNERS

RIVERSCAPE

REGISTRATION DESK OPEN

GRAND PREFUNCTION

FAB/FAC MEET TO TRAVEL TO OLDE PINK HOUSE

LOBBY

FAC/FAB DINNER

OLDE PINK HOUSE PURPLE ROOM

PERFORMANCE GROUP - PEAK PERFORMERS

RIVERSCAPE

PERFORMANCE GROUP - SINS OF PROFIT

MOORINGS BOARDROOM

REGISTRATION DESK OPEN

GRAND PREFUNCTION LOBBY

8:00-1:30

GOLF TOURNEY

SAVANNAH HARBOR GOLF

8:00-10:00

FAB MEETING

HARBOR BALLROOM B

10:15 - 12:15

FAC MEETING

HARBOR BALLROOM B

12:15-1:15

FAC, FAB LUNCH

HARBOR BALLROOM A

3:00-4:15

LEARNING SESSION 1

GRAND D, E, F, HARBOR A, B

4:30-5:45

LEARNING SESSION 2

GRAND D, E, F, HARBOR A, B

6:45

FRANCHISEE RECEPTION

RIVERLAWN (GRAND BALLROOM/FOYER BACKUP)

7:30

FRANCHISEE DINNER

GRAND ABC

8:45-ish

BEN SEIDMAN, MAGICIAN

GRAND ABC

7:15-8:45

REGISTRATION DESK OPEN

GRAND PREFUNCTION

7:30-8:30

BREAKFAST

GRAND ABC

9:00-10:00

KEYNOTE SPEAKER: PETER SHEAHAN

GRAND ABC

10:15-11:30

BRAND PRESENTATION

GRAND ABC

NOON-1:30

LUNCH

GRAND ABC

2:00-3:15

LEARNING SESSION 3

CONV. CTR CLASSROOMS 100 & 200-205

3:30-4:45

LEARNING SESSION 4

CONV. CTR CLASSROOMS 100 & 200-205

6:15-7:15 7:15 8:30-ISH

FRI-15

LOCATION MOORINGS BOARDROOM

MEET TO TRAVEL TO GOLF TOURNEY

7:00

Z/V RECEPTION

RIVERLAWN (GRAND BALLROOM/FOYER BACKUP)

Z/V DINNER (ASSIGNED SEATING)

GRAND ABC

Z/V FUN SPORTS NIGHT

7:00-8:00

Z/V BREAKFAST

CONV. CTR. CHATHAM ABC PREFUNCTION

8:00-2:00

TRADE SHOW

CONVENTION CENTER CHATHAM ABC

10:00-2:00

TRADE SHOW CLASSES

GRAND BALLROOM D & E

11:30

LUNCH @ TRADE SHOW

CONVENTION CENTER CHATHAM ABC

2:00-3:00

PRIZES

CONVENTION CENTER CHATHAM ABC

3:00-4:30

BRAND GENERAL SESSION

GRAND BALLROOM ABC

4:30 8:30-10:00

SAT-16

EVENT PERFORMANCE GROUP - SINS OF PROFIT

ON OWN TIME SBT PRESENTATION W COFFEE

GRAND BALLROOM ABC

SN REGIONAL MEETINGS W COFFEE

GRAND BALLROOM D, E, F, RIVERSCAPE

10:00-11:15

BRUNCH

GRAND BALLROOM ABC

11:30-1:30

ROUNDTABLE DISCUSSIONS

GRAND BALLROOM ABC

SBT REGIONAL MEETINGS

GRAND BALLROOM D, E, F, RIVERSCAPE

1:45-3:15

SN PRESENTATION

GRAND BALLROOM ABC

3:30-4:45

FAC/FAB MEETING

RIVERSCAPE

6:00-7:00

RECEPTION

RIVERLAWN (GRAND BALLROOM/FOYER BACKUP)

AWARDS DINNER

GRAND ABC

7:00

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Sign Groups 2013 Convention • Franchise Member Attendees Helena, MT – SN Archie Broadbent Trevor Parrish

Alexandria, VA – SBT Dave & Jacki Gimbel

Branson, MO – SN Chuck, Joyce & Karl Achterberg

Downers Grove, IL – SN Jim & Malene Krick

Allentown, PA – SBT Steve & Rose Mary Cunic

Brentwood, TN – SBT Mark & Tracey McCullough

Dulles, VA – SBT Rusty Lawson

AlphareƩa, GA – SBT Joey Costanzo

Brighton, MI – SBT John Nagel

Duluth, GA – SBT Michael & Eve Johnson

Ann Arbor, MI – SBT Chris & Sherri Keck

Bryn Mawr, PA – SBT David & Danielle Friedenberg

East Northport, NY – SBT Ron & Pat Facchiano Peter Facchiano

Holland, MI – SBT Eric Ash & Kim Duron

Annapolis, MD – SBT Jeff Po s

Camp Hill, PA – SBT Pamela Line Jared Kammerer

Erie, PA – SN Dave & Sue Hawley

Holland, MI – SN Timothy Weber

Evansville, IN – SN Brent Daily Dan Phillips

Holly Hill & Port Orange, FL – SN Tracy Collins

Fairfax, Arlington & Vienna, VA – SBT Michael Behn

Hollywood, FL – SN Alan & Harriet Bleiweiss

Arlington Heights, IL – SBT Gerd & Jill Looff

Carrollwood, FL - SN Peter Lewis

Atlanta North & Atlanta Buckhead, GA – SBT Chip Valen ne Michel Verme e

Catonsville, MD – SBT Linda Sauer Greg Sauer

Aurora, CO – SBT Hans Greis

Chapel Hill, NC – SN Tamsy & John Stokes, Jr.

BalƟmore, MD – SBT Mallory Davis

CharloƩe, NC – SN Mike & Susie Lutz

Beavercreek, OH – SN Cathy & Roger Peters

Chesapeake, VA – SBT Fred Stewart

Blaine, MN – SN Chad Salewski

CincinnaƟ, OH – SN Ryan & Lisa Gerkin

Fort Wayne, IN – SN Olivia Warner Tom Beaver Shannon Morgan

Beltsville, MD – SBT Richard & Anita Kra Richard Kra , Jr.

CincinnaƟ North, OH – SBT Greg & Connie Girard

Fort Worth, TX – SBT Jus n Brown

Clarksville, TN – SN Kenny & Richard Pryor

Frankfort, KY – SN Dennis Van Horn

Clearwater, FL – SBT Kathy & Wes Thornton

Frederick, MD – SBT Debbie & Rob Truelove

CroŌon, MD – SBT Lenore & Richard Koors

Gainesville, FL – SBT Eric Whi emore

Columbia, MO – SN Joni & Tim Schaumburg

Gainesville, GA – SBT Jay & Janet Kelly Michael Kelly Kari Kelly

Bloomingdale, IL – SBT Gary Schellerer, Jr. Mark Schellerer Bloomington, IN – SN James & Sally Watkins Boardman, OH – SBT Jacob & Jane Boles Boise, ID – SBT Mar n & Dawn Ackerman Boise, ID – SN Laura & Rob Rule Bradenton & Sarasota FL – SN Debbie & Brian Lamb

Columbia, SC – SBT Anthony & Lekita Hargrave

Flourtown, PA – SBT Jim & Donna Pearce Fort Lauderdale, FL – SBT Lynn Elsasser & Chuck Black

Columbia, SC – SN Mar n Ize

Greenwood Village, CO – SBT Tom Anderson Pete Caldwell

Dover, DE – SBT Carolyn & James Phinney

Hanover, PA – SN Adam & Megan Kirkpatrick

Hendersonville, TN – SN Brian & Margaret Thomas Highlands Ranch, CO – SN Joel Makela

Houston South, TX – SBT Thor & Lisa Holder Huntsville, AL – SBT Barry Bowerman Indianapolis, IN – SBT Rajesh Patnaik Iselin, NJ – SBT Rajeev & Bindu Krishna Sanchay Agarwal Jacksonville, NC – SBT Ryan & Jessica Blacher Jacksonville South, FL – SBT Ed Henshaw Kansas City MT, MO – SBT Charles Payne Kings Mills, OH – SN Lisa & Ryan Gerkin Lake Charles, LA – SN David Berryhill Lauderhill, FL – SBT Sue & Brian Meister Lebanon, TN – SN Rick & Debbie Stewart Lexington, KY – SN Howard Stovall 6

Sign Groups 2013 Convention • Franchise Member Attendees Lincoln & Omaha, NE – SN John Hoppe

Newark, OH – SN Gary & Karen Krinn

Rock Hill, SC – SBT Jim & Marlene Clemmons

Thunder Bay, ON – SN Doug Henderson

LiƩle Rock, AR – SN Darwin & Lisa Buehler

Newington, CT – SN Randy Hamilton

Rockford, IL – SN Tim Anderson

Traverse City, MI – SN Andrew & Amy Kohlmann

Lombard, IL – SN Lori Pastuszak Tiffany York

Norman, OK – SN Michael Hughes

Rockville, Gaithersburg & Bethesda, MD – SBT Mary Lou Goehrung Sco Goehrung

Urbandale, IA – SN Steve & Jeri Skram

Roseville, MI – SBT Pat Norris

Virginia Beach, VA – SBT Joseph & Lang Etheridge

Sacramento, CA – SBT Jim Hare

Louisville, KY – SN Greg Hoskinson Madison, WI – SBT Steve Stupar

Oak Harbor, WA – SBT Anthony Asp Tina Powers Oklahoma City, OK – SN Jennifer Lovelace Stacy Ferguson

Vancouver, WA – SBT Tracy Beaty

Omaha, NE – SN Bob McRoberts Jessica Williamson

San Antonio, TX – SN Sco Migrom

Wallingford, CT – SBT Tim Keogh T.R. Keogh Jus n Keogh Ryan Keogh

Omaha Central, NE – SBT Don & Kelly Eldridge

Sarasota, FL – SN Debbie Lamb

West Allis, WI – SBT Dan Bruk

Orlando, FL – SN Kirk Seager

ScoƩsdale, AZ – SBT Brad Beller

West Palm Beach, FL – SBT Sco Bedford

Marina del Rey & Los Angeles, CA – SN Adam Wodka

Palm Harbor, FL – SBT Rick Phillips

Shrewsbury, NJ – SBT Chris Ci adino

Wilmington, DE – SN Mark Carlson

Medford, OR – SN Greg & Jone e Darnell

Pasadena, MD – SBT David McGuinness

Silver Spring, MD – SBT Deborah Hyman Paula Morris

Wilmington, NC – SBT Roy Morgan

Middle River & Aberdeen, MD – SBT Rick Vohrer Kris n Mick

Perrysburg, OH – SN Eric Hennan

Margate, FL – SN Abilio & Marysol Gonzalez MarieƩa, GA – SBT David & Galina Morrisse James Rogers MarieƩa, GA – SN Feroz Fatehali

Midwest City, OK – SBT Dale & Gail Hawkins

PiƩsburgh, PA – SBT Dave Jones Portland, Tigard, OR – SN Dan & Kris n Trevino

Mokena, IL – SN Frederick, Jon & Nancy Osborne Raleigh, NC – SBT Bob Greene Morton, PA – SBT Richfield, MN – SBT Joyce Carpenter Diane Sandstrom Moses Lake, WA – SN Richmond, VA – SBT Patrick Simmons Sco y Hager Murrieta, CA – SBT Richmond South, VA – SBT Keith & Diana Randall Bruce Bloomquest Negaunee, MI – SN Rochester, NY – SN Lene e & Mark Pynnonen Jackie Ciresi Julie St. Germaine New Berlin, WI – SN Tom Steepy

South Elgin, IL – SN Simon & Gretchen Nussbaum Southfield, Novi, Waterford & Rochester Hills, MI – SBT Bruce & Ruth Aaronson

Winston-Salem, NC – SBT Dan Joyner Jake Joyner Winston-Salem, NC – SN Steve & Gayle Tuch York, PA – SBT Rob Kaun

South Tampa, FL – SBT Leslie & Zach Davis Spartanburg, SC – SBT David & Susan Hudgins Spokane, WA – SN Jim Lee Spring, TX – SBT Angela Schimmels Tacoma, WA – SBT Al & Rose Mednick

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Headquarters Attendees & Franchise Member Volunteers Notes

Mike Marcantonio Bob Milroy Meredith Flynn Joe McGuinness

Ray Palmer Laura Pierce-Marutz Carl Gerhardt

Signs By Tomorrow Andrew Akers Chris Darling Devin Hughes Eric Esch Heather Davis Holly Harding Joe Mauldin Marty RockensƟre Mike Cline Phil Smith Richard Warr Ron Frost Russell Lambert Steve Hoyle Ted Redmer Will Brown

Signs Now Bernie Haun Hod Ridings Jim Atwood John Argeros John CasƟllo Lee Manevitch Les Betz Mark Hall Sandie Hawkins Sue Freihofer Terry Huber Tim Wood

Franchise Member Volunteers Signs Now FAB Howard Stovall Jacki Ciresi KrisƟn Trevino Mike Hughes Mike Carlson Pete Thomas Tim Weber

Signs By Tomorrow FAC Brian Meister Don Eldridge Keith Randall Rob Kaun Rusty Lawson

You Can’t Stop The Waves But You Can Learn To Surf 9

Vendor Attendees • Sign Groups 2013 Convention 3A Composites USA, Inc. Sandy Roberts Dennis Setzer Jay Wynne 3M Commercial Graphics Tom Bednarczyk Arielle Cook Rick Paukert Marilyn Bednarczyk 4Ever Products Reinhardt Cyphers MaƩhew Spraque Aberdeen Fabrics, Inc. Ken Bach Bruce Beckert Tim Gallagher Advantage Sign Supply Craig AusƟn Javier Mahmoud Adver sing Specialty Ins tute (ASI) Melissa Swaim Michael Walters Allsigns MaƩhew Jendrek Paul Jendrek Arlon Rob Moore Atomology (CoreBridge) Tyler Burton Shaun Corbridge ChrisƟan Jacobsen Avery Dennison Trip Harris Randy SchueƩe Be er Life Technology, LLC Brian Bailey Charles Graves

BNI Amy Kilpatrick John Meyer

EFI Mary Kay Galvin ScoƩ Wood

Canon Solu ons America, Inc. Richard Haste Randy Paar

Epson America Timothy Check Reed Hecht Kelly Pierce Keith Prado Colin Treacy Gavin Whitley

Caravan Canopy Intl. Bill Lucas Catapult Lance BasƟan Todd Benner CM Global Lisa Small Cygnus Media Karen Hall Cylix, Inc. Teresa Bobo Brandon McCulley Cyrious So ware, Inc. Brandon Readlinger Denco Sales Kris Kliewer Direct Sign Wholesale John Lewis Discount Labels Rick Stecher Dixie Flag Manufacturing Kimberly Sifuentes Pete Van de PuƩe DV Signage Jason Overhulse Edge Exhibits Darryl Holleman Ryan Lester

Fellers, Inc. Karl Engel Frank Fellers Mike Henry Shane Huiet Fletcher Terry Company Van Bryant Gemini Incorporated Dave Cook Amy Pickar Georgia Printco, LLC Jean Clarke Thomas Clarke Amanda Edmonson Sharon Hurst Sheldon Hurst Jr. Gerber Scien fic Products Corey Milligan Gill-Line Lisa LeMond Global Imaging Joel Bernardini Greg Lamb Gravotech, Inc. Anthony Harris Robert Hernandez

Grimco, Inc. Steve EllioƩ Emily MarƟn Julie McClain John Schmueker Gyford StandOff Systems Steve Gyford Valerie Gyford Hanson Sign Companies Gene Aversa Ann Marie Aversa Harbor Sales Co. Jim Covington Pam Covington Herculite Products, Inc. Dan Dix John Evans Hewle -Packard Company Thomas Giglio Kerry Ignatovich John Jenkins Melissa McGrath Ilan Oshri John Stevens Hiker USA, Inc. Christopher Treptow Lily Treptow Howard Industries Bill Freeman Tom PonƟllo Howmac Dimensional Graphics Gary Ragsdale Shirley Ragsdale ImageOne Impact Frank DeLeone Dave Harris

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Sign Groups 2013 Convention • Vendor Attendees Continued Indy Imaging Chris Nielsen Jason Taylor David Tegmeyer INX Digital InternaƟonal Susie Mendelssohn Chip Vielhauer Laird PlasƟcs Danielle Hutchins Michael Shamrock LeƩers Etc. Sofia Kangas Steve Gaskey MACtac Mary Alcorn Jason Yard Metomic CorporaƟon Paul Bernstein Midwest Sign & Screen PrinƟng Supply Ramon Fontanes Craig Gray N. Glantz & Son Dan Parks Sara Shaeffer Nazdar SourceOne John Busse Charles Perry Glenn Shull Neschen Mark Rugen Darren Speizer NightBrite USA Robert Rivera ONYX Graphics Ma Crawford Mark Maynard

OpƟva Signs Mark Cleaver Shawna Wa s

Sun Graphic Technologies, Inc. Rob Harris

Zoo PrinƟng, Inc. Mark Larson Mark Russell

Oracal Claudia Andreani Craig Campbell Josh Culverhouse Lisa Humrich Thomas Mullin

Survey Advantage Michael Casey

Signs By Tomorrow Bloomingdale Gary Schellerer Mark Schellerer

Orbus Bill Kurvers Eric Schmidt Carly Strama Ornamental Post & Panel John Lyoob George Randall Peachtree City FoamcraŌ Michael Fe er People To My Site Cora Painter Jennifer Walker PlasƟcade Mike Koepke JR Sayre Quality Media & LaminaƟng SoluƟons Mark Copeland Frank Corey SA InternaƟonal John Albano Don Feagan Safety Speed Mfg. Co. Shawn Larkin SignComp Dave Breihof Kathy Breihof Stouse, Inc. Tim Bayne

Tex Visions Jus n McCarthy Trivantage Mike Bliskell Trotec Laser, Inc. Warren Knipple Don Mayhew

Signs By Tomorrow – Middle River Rick Vohrer Kris n Mick Signs Now – Holland Tim Weber

Tubelite Company, Inc. Debbie Church Angela Jones Uniko Mfg. Steven Yankiver Ruth Yankiver United Visual Products Jon Ludwig Adam Mark Valley Forge Flag Company Chris Noel Jeff Shaaber Vision Engraving & RouƟng Systems Tony Guglielmino Stephanie Zangel WS Display Rick Moreno Jennifer Stevens Xerox CorporaƟon Steve Cullers Yorston & Associates – Featuring InnoVision and MaxBrite Frank Lazarus Adam Yorston 11

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Sign Groups 2013 Convention • Tuesday 2/12 Schedule

8:00 am - 5:00 pm

Notes

Signs Now “Sins Of Profit” Moorings Boardroom The Signs Now “Sins Of Profit” Performance Group will meet.

8:00 am - 5:00 pm Signs Now “North Westerners” Riverscape The Signs Now “North Westerners” Performance Group will meet.

3:00 pm - 6:00 pm Registration Booth Open 2nd Floor • Outside Grand Ballroom C Pick up your important ConvenƟon InformaƟon Program and ConvenƟon Kit.

7:00 pm FAC/FAB Dinner The Olde Pink House • 23 Abercorn Street The Signs By Tomorrow Franchise Advisory Council and the Signs Now Franchise Advisory Board will begin their annual meeƟng. Meet in the Lobby at 7 pm.

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Sign Groups 2013 Convention • Wednesday 2/13 Schedule

8:00 am - 1:00 pm

Notes

Signs Now “Sins Of Profit” Moorings Boardroom The Signs Now “Sins Of Profit” Performance Group will meet.

8:00 am - 1:00 pm Signs Now “Peak Performers” Riverscape The Signs Now “Peak Performers” Performance Group will meet.

7:45 am - 2:30 pm Registration Booth Open 2nd Floor • Outside Grand Ballroom C Pick up your important ConvenƟon InformaƟon Program and ConvenƟon Kit.

7:00 am Convention Golf Tourney Savannah Harbor Golf Meet in the hotel lobby at 7:00 am for golf. If you would like to parƟcipate, but have not signed up, contact Joe Mauldin at [email protected]

8:00 am - 10:00 am Signs Now FAB Meeting Harbor Ballroom B The Signs Now Franchise Advisory Board will meet.

10:15 am - 12:15 pm Signs By Tomorrow FAC Meeting Harbor Ballroom B The Signs By Tomorrow Franchise Advisory Council will meet.

12:15 pm - 1:15 pm FAC/FAB Lunch Harbor Ballroom A

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Wednesday 2/13 Schedule cont. • Sign Groups 2013 Convention

3:00 pm - 4:15 pm

Notes

Learning Session 1 Hotel Classrooms (See info below)

4:30 pm - 5:45 pm Learning Session 2 Hotel Classrooms (See info below)

6:45 Franchise Member Reception Riverlawn (Grand PrefuncƟon is weather backup) Get a couple Drink Tickets and enjoy some social Ɵme with your fellow Franchise Members. Keep an eye out for Magician Ben Seidman, who will be performing hand magic as he walks around the group.

7:30 pm Franchise Member Dinner Grand Ballrooms ABC During dinner - we’ll present the following awards to Franchise Members: SN - 1st Star Awards, Growth $, and Sales Excellence. SBT - 5th place in each category.

8:45 pm-ish Ben Seidman, Magician

Ben Seidman

Grand Ballrooms ABC Ben Seidman, the former headline magician at the Mandalay Bay, as well as a lead magic designer for Criss Angel will perform some amazing illusions.

Wednesday Learning Session Classrooms We’ll uƟlize the following rooms at the WesƟn on Wednesday: Grand D, E, F, Harbor A, B Please see Pgs. 18-21 for Learning Session details and check the back of your nametag to see which Learning Sessions you have signed up to aƩend.

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Wednesday 2/13 Learning Sessions

Session 1 • 3:00 pm - 4:15 pm Classes in Hotel Gary Schellerer

Mark Schellerer

Rob Kaun

Notes

1A – Outside Sales Reps - The Value and ROI of Outbound Sales - SBT Franchise Members Only Grand D Gary Schellerer Jr. & Mark Schellerer, SBT Bloomingdale • Rob Kaun, SBT York • Don Eldridge, SBT Omaha Central • Marty RockensƟre, SBT Columbia • Facilitator: Joe Mauldin, SBTHQ Outside Sales Reps – Speaking from Experience. In today’s business world, proac ve and outbound efforts are an integral part of the consulta ve sales approach. This panel of your peers will share their experiences in finding, hiring, paying and managing successful sales representa ves. A end this session for lessons learned and current best prac ces for outbound sales representa ves.

Don Eldridge

Tim Anderson

Marysol Gonzalez

Olivia Warner

1B – Outside Sales Reps - The Value and ROI of Outbound Sales - SN Franchise Members Only Grand E Tim Anderson, SN Rockford • Marysol Gonzalez, SN Margate • Olivia Warner, SN Fort Wayne • Facilitators: Sandie Hawkins, SNHQ • Mark Hall, SNHQ Outside Sales Reps – Speaking from Experience. In today’s business world, proac ve and outbound efforts are an integral part of the consulta ve sales approach. This panel of your peers will share their experiences in finding, hiring, paying and managing successful sales representa ves. A end this session for lessons learned and current best prac ces for outbound sales representa ves.

The Best Way To PRedict The FutuRe Is To Invent It 18

Wednesday 2/13 Learning Sessions cont.

Session 1 cont. • 3:00 pm - 4:15 pm

Terry Kelm

John Argeros

Rich Sharp

Notes

1C - Maximizing the Value of Your Business: Plan with the End in Mind Grand F Terry Kelm, Sunbelt Business Brokers • John Argeros, Franchise Development Protec ng your biggest investment by planning with the end in mind! As every Center is an investment, at some point, you will want to divest of your investment for a sa sfactory return. This session will cover topics you need to be aware of today so you can maximize your return on investment. Presented by the Franchise Development department and Sunbelt Business Brokers, they will discuss: How do you establish the right sales price? What does Franchise Development require of the incoming Franchise Member? How does an independent business broker rela onship work and what is their role? When does the Franchise Member get involved in the resale process? What equipment, store front, so ware and other related items do I need in place when I want to sell? Whether dives ng in the near future, or several years down the road, prac cal advice will be offered to increase the value of your Center. 1D – A Social Media Roadmap For Your Business Harbor A Rich Sharp, Engage121 What are you doing about Social Media? In this session, Engage121, the experts in social media for the franchise industry, will show you how to build a social media system for your business that will increase client engagement, improve customer service, drive referrals, sales and showcase you as a local industry expert. We will show you how to find clients, prospects & influencers, when to engage with them and what to say to them. We will also show you how you can track your efforts and spend less me worrying about Social Media and more me running your business. THIS LEARNING SESSION WILL ALSO BE OFFERED IN SESSION 2D. 19

Wednesday 2/13 Learning Sessions cont.

Session 1 cont. • 3:00 pm - 4:15 pm

Notes

1E – I'm Looking To Buy A New… • A Tech and Equipment Update Harbor B Rob & Laura Rule Rob & Laura Rule, SN Boise • ScoƩy Hager, SBT Richmond • Jackie Ciresi, SN Rochester • ScoƩ Goehrung, SBT Rockville • Facilitators: Lee Manevitch, SNHQ • Ted Redmer, SBTHQ This session will be an open Panel Discussion for ScoƩy Hager Franchise Members who are considering making a purchase of new equipment in the near future. Franchise Members who have recently made these purchases (engraver, router, flatbed, cu er, specialty printers, etc.) will discuss the choices that they have made, calcula ng the Jackie Ciresi ROI, and how they researched the different products. SN Boise – HP L28, & FB500 SBT Richmond – Zund Cu er, Fuji Flatbed SBT Rockville – Dye Sub, Epson S70, Mul -Cam ScoƩ Goehrung Router, Laser Engraver SN Rochester - Oce Arizona Flatbed

Session 2 • 4:30 pm - 5:45 pm 2A – Networking for TOP PERFORMANCE Results Rick Vohrer Grand D Rick Vohrer, SBT Middle River • ScoƩ Milgrom, SN San Antonio • Peter Facchiano, SBT East Northport • Howard Stovall, SN Lexington • Facilitators: Chris Darling, SBTHQ • John ScoƩ Milgrom CasƟllo, SNHQ They say 80% of sales and networking is simply showing up, but REAL business comes from the 20% most networkers ignore. Find out how to consistently be part of the top 20% and see your results soar! This Panel Discussion is made Peter Facchiano up of Franchise Members who excel in Networking from both groups.

Howard Stovall 20

Wednesday 2/13 Learning Sessions cont.

Session 2 cont. • 4:30 pm - 5:45 pm

Debbie Lamb

Sanchay Agarwal

Pete Thomas

Dave Gimbel

Sandie Hawkins

Notes

2B – How Do I Get Into That? • Breaking Barriers To VerƟcal Markets Grand E Debbie Lamb, SN Sarasota • Sanchay Agarwal, SBT Iselin • Pete Thomas, SN Ft. Collins & Greely • Dave Gimbel, SBT Alexandria • Facilitators: Jim Atwood, SNHQ • Devin Hughes, SBTHQ This Panel Discussion will focus on Niche Ver cal Markets. The Panel will consist of Franchise Members who have successfully integrated themselves into a certain niche. They will present how they were able to do this, how to overcome barriers, and will take ques ons to help you to do the same in your market. 2C – ConsultaƟve Sales In A Commodity-Focused Industry Grand F Sandie Hawkins, SNHQ Are you viewed as a sign supplier or a business growth problem solver? Are your interac ons with clients based on a “one need at a me” basis? Embracing a consulta ve approach to sales requires us to explore projects from the client’s perspec ve while developing solu ons that add long term value and increase their return on investment. 2D – A Social Media Roadmap For Your Business Harbor A Rich Sharp, Engage121

Tony Guglielmino

Ted Redmer

Lee Manevitch

THIS LEARNING SESSION WILL ALSO BE OFFERED IN SESSION 1D. PLEASE SEE PAGE 19 FOR LEARNING SESSION DESCRIPTION

2E - How To Be Profitable Through RouƟng & Engraving Harbor B Tony Guglielmino, Vision Engraving • Ted Redmer, SBTHQ • Lee Manevitch, SNHQ A discussion led by Vision Engraving Systems will focus on maximizing the profit poten al of a router or engraver purchase. Topics will include targe ng prospects, techniques to increase efficiency, and a conversa on about pricing models. 21

Keynote Speaker, Special Guests and Special Instructors

Peter Sheahan

Best-Selling Author and World Renowned Speaker on Business Trends and New Market Opportunities Peter Sheahan is known interna onally for inspiring innova ve business thinking and crea ng las ng behavior change. He has established himself as a highly successful entrepreneur with his interna onal thought leadership prac ce and as the CEO of ChangeLabs™, a global consultancy building and delivering large-scale behavioral change projects for clients such as Apple and IBM. Peter has worked with some of the world’s leading brands, including Google, News Corpora on, Harley Davidson, and GlaxoSmithKline. In July 2012, Sheahan was inducted into the Na onal Speakers Associa on Hall of Fame, receiving the Council of Peers Award for Excellence (CPAE) life me achievement award for speaking excellence. He has delivered more than 2,000 presenta ons to over 300,000 people in 15 different countries. In 2006, Peter was voted the Na onal Speakers Associa on’s Keynote Speaker of the Year and has since been named one of the 25 Ho est New Speakers in America, and one of the 25 Most Influen al Speakers in the industry. He is the author of six books, including interna onal best-sellers Fl!p and Genera on Y. As a global thought leader, Peter’s insights into business trends and the changing needs of customers and staff have made him a regular presenter on Fox Business, with appearances on ABC and BBC as well. In 2008 Peter was a featured expert in a five-part global series on Innova on on CNBC, and he has been wri en up in the Washington Post and Fast Company magazine. His book, Making It Happen unpacks his insights on the execu on of ideas through focused business growth, understanding buying behavior, and compelling market posi oning. Addi onally, Genera on Y: Thriving and Surviving with Genera on Y at Work, analyzes the cultural implica ons of current genera onal norms, and how they correspond with business and workplace dynamics.

Ben Seidman Magician

Ben Seidman is the only person in history to be named the Resident Magician at Mandalay Bay, Resort & Casino in Las Vegas. A er several thousand performances at numerous luxury casinos, Seidman has become known as a powerful young staple of the Las Vegas entertainment scene. His residency at Mandalay follows a three-season contract as crea ve consultant for Mindfreak on A&E, during which he designed the illusions performed by Criss Angel. A er wri ng and inven ng for numerous television magicians, Seidman’s two highly an cipated specials of his own will air on cable in 2013 22

Keynote Speaker, Special Guests and Special Instructors cont.

Kathy Walsh

JigSaw Marketing Systems Kathy has more than 20 years experience in strategic markeƟng, branding, PR and markeƟng communicaƟons. As owner of JigSaw MarkeƟng SoluƟons, since 2002 she has had the opportunity to work with a variety of local, naƟonal and internaƟonal businesses. Among other posiƟons, she has also worked as a senior communicaƟons specialist with bouƟque adverƟsing and public relaƟons agency “A Bright Idea” and as a MarkeƟng Coordinator for CSD Architects.

Richard Sharp Engage 121

Rich Sharp is a veteran social media, SEO (search engine opƟmizaƟon), PR & markeƟng consultant. He has helped drive retail and e-commerce sales at thousands of businesses ranging from small retail chains to large franchise brands and Fortune 500 corporaƟons. He has spent the past 10 years leading client development at Marketwire, Sysomos & Engage121, who are all among the most innovaƟve corporate communicaƟons soŌware companies in the industry.

Terry Kelm

Sunbelt Business Brokers Terry Kelm joined Sunbelt with a diverse and experienced background. Spending much of his career in organizaƟons that were sales and distribuƟon orientated, Terry gained valuable experience by playing an instrumental role on mulƟple acquisiƟons, many of which were over one million dollars in size. His franchise experƟse was honed by working with top retail and distribuƟon concepts. While uƟlizing each of his many skills, Terry understands that accessibility and accountability mean everything to a successful relaƟonship. For the last 9 years, Terry has directed Sunbelt's naƟonal Franchise Re-sales program.

Frank Fellers CEO, Fellers

Frank Fellers graduated from the University of Tulsa in 1984. He worked at a sign and awning manufacturer for two years then founded FELLERS out of his garage in 1986 in Tulsa, Oklahoma. Born in Oklahoma and truly eclecƟc, Frank has been strongly influenced by the American Cowboy yet loves taƩoo arƟstry, high performance vehicles, and successful business strategies. He lives on a ranch in Oklahoma and owns several custom wrapped vehicles. Frank conƟnues as FELLERS CEO. 23

Thursday 2/14 Schedule • Sign Groups 2013 Convention Notes

7:15 am - 8:45 am Registration Booth Open 2nd Floor • Outside Grand Ballroom C Pick up your important Conven on Informa on Program and Conven on Kit.

7:30 am - 8:30 am Franchise Member Breakfast Grand Ballroom ABC During breakfast - we’ll present the following awards to Franchise Members: SN - Bronze Star Awards, Growth %, and Sales Excellence. SBT - Top New Center & 4th place in each category.

9:00 am - 10:00 am Keynote Speaker: Peter Sheahan

Peter Sheahan

Mike Marcantonio

Grand Ballroom ABC We are fortunate to have secured one of the top speakers in the industry in Peter Sheahan. Peter’s insights into business trends and the changing needs of customers and staff have made him a regular presenter on Fox Business, with appearances on ABC and BBC as well. In 2008 Peter was a featured expert in a fivepart global series on Innova on on CNBC. Please see his bio on pg. 22

10:15 am - 11:30 am Brand Presentation

Ray Palmer

Grand Ballroom ABC Mike Marcantonio and Ray Palmer will discuss the future of the company and our new brand launch.

We will have a follow up presenta on on Friday a er the Trade Show to address any ques ons you might have a er this presenta on. Please feel free to email any ques ons about the new brand to [email protected]. Holly will compile and submit your ques ons so that Ray and the staff may address them on Friday at 3:00 pm in the Wes n in Grand ABC.

graphicdisplayusa.com 24

Sign Groups 2013 Convention • Thursday 2/14 Schedule cont.

Noon - 1:30 pm Franchise Member Lunch Grand Ballroom ABC During lunch - we’ll present the following awards to Franchise Members: SN - Sales Excellence. SBT - 3rd place in each category.

Frank Fellers

For information on Savannah, go to visitsavannah.com Notes

Please join us in welcoming industry icon Frank Fellers today at lunch. Frank will speak on the state of our changing industry and give us some helpful insight on adaptaƟon. Please check out Frank’s bio on Pg. 23

2:00 pm - 3:15 pm Learning Session 3 ConvenƟon Center Classrooms (See info below)

3:30 pm - 4:45 pm Learning Session 4 ConvenƟon Center Classrooms (See info below)

Be A Sport Night Tonight is the night we’ll spend with our Vendor Partners. Don’t forget to proudly wear the colors of your favorite college or pro team tonight at both the RecepƟon and at Dinnner! AŌer dinner - we’ll have a fun evening including Pool Tables, Wii Games, Poker, Air Hockey, Ping-Pong, PuƩ-PuƩ, Foosball and more!

6:15 pm - 7:15 pm Franchise Member/Vendor Reception Riverlawn (Grand PrefuncƟon is weather backup) This is a great chance to spend some Ɵme with our Suppliers in a relaxed, social seƫng.

7:15 pm Franchise Member/Vendor Dinner Grand Ballrooms ABC This meal will feature assigned seaƟng - an important reason that the Vendors value our ConvenƟon and their Ɵme with you as much as they do. Please check your nametag for your table number. Project of the Year, Top Jobs and Vendor Awards will be presented this evening.

Thursday Learning Session Classrooms We’ll uƟlize the following rooms at the Savannah ConvenƟon Center on Thursday: Rooms 100, 200, 201, 202, 203, 204, 205 Please see Pg. 26-30 for Learning Session details and check the back of your nametag to see which Learning Sessions you have signed up to aƩend. 25

Thursday 2/14 Learning Sessions

Session 3 • 2:00 pm - 3:15 pm Classes in Convention Center

Ted Redmer

Lee Manevitch

Frank Lazarus

Adam Yorston

Notes

3A - Hands-On Color Management Room 201 Ted Redmer, SBTHQ • Lee Manevitch, SNHQ An opportunity for Franchise Members to get their hands dirty and learn color management techniques. A endees will learn what variables affect color, how to calibrate their workflow to account for those variables, and how to avoid the many pi alls of color prin ng. Profiles will be calibrated and color matching techniques will be discussed. Limited aƩendance of 12 at maximum. If you have not pre-signed up for this class, you may not aƩend. THIS CLASS WILL ALSO BE OFFERED IN SESSION 4A. 3B - LED Message Centers Made Easy Room 200 Frank Lazarus, Innovision LED • Adam Yorston, Yorston & Associates During this session we will discuss how you can take advantage of the surprisingly easy and very profitable field of LED Message Centers. We will be going over a few topics to include, but not limited to: • LED sign basics • What to look for when purchasing an LED message center • Maximizing profits on LED message centers • How Innovision LED can make selling and installing message centers easy • Zoning and permi ng do’s and don’ts THIS CLASS WILL ALSO BE OFFERED IN SESSION 4B.

Hungry In Savannah?

Here’s What We Think:

Best Cajun Food - Huey’s on E. River Best Pricey Food - Sapphire Grill on W. Congress Best Historic Bar - Pirate House on E. Broad Best Southern Food - Lady & Sons on W. Congress Best Historic Restaurant - The Olde Pink House on Abercorn Best Late Night Pizza - Sweet Melissa’s on W. Congress (might be best late night pizza on earth!) Best Bar Food (Candied Bacon) - AVIA Hotel on Barnard (get there early or they run out of bacon) 26

Thursday 2/14 Learning Sessions cont.

Session 3 cont. • 2:00 pm - 3:15 pm Classes in Convention Center

Shaun Corbridge

Russell Lambert

Will Brown

Notes

3C – IntroducƟon To CoreBridge Room 202 Shaun Corbridge, The CoreBridge SoŌware System • Russell Lambert, SBTHQ • Will Brown, SBTHQ CoreBridge is a cloud-based point-of-sale system that integrates and manages the workflow in your center. This new pla orm is a requirement for the new brand, but is also being made available to exis ng brands. This will be a demonstra on of several key features, including customer management, staff management, entering orders, following an order through the workflow stages, and even u lizing the built-in customer portal to allow for proof delivery and tracking. THIS CLASS WILL ALSO BE OFFERED IN SESSION 4C.

3D - Advanced Windows, Walls & Floors Room 203 John Schmeucker, Grimco • Tom Bednarczyk, 3M • CerƟfied 3M Installer How to pre-test and then install window, wall and floor graphics - This seminar (a follow up to John Schmuecker last year’s presenta on at both separate Conven ons) will feature an experienced 3MCer fied installer who will discuss pretes ng of surfaces, choosing the right materials and pricing or subcontrac ng the installa on of graphics in the field. How to avoid costly mistakes on materials and installa on problems with actual Tom Bednarczyk case studies will be covered. THIS CLASS WILL ALSO BE OFFERED IN SESSION 4D.

“Dead Last Finish” Is GReater Than “Did Not Finish”, which Trumps “Did Not Start” 27

Thursday 2/14 Learning Sessions

Session 3 • 2:00 pm - 3:15 pm Classes in Convention Center

Sandie Hawkins

Notes

3E – New Brand CerƟficaƟon Room 204 Sandie Hawkins, SNHQ The future of our company is exciƟng as we launch our new brand. In order to deliver a unique and consistent experience to our clients, it is imperaƟve that everyone involved understands the brand philosophy, brand standards, and resources available to help you achieve success. A porƟon of the iniƟal brand cerƟficaƟon process involves passing the Brand Standards Resources Test. AƩend this session to get a jump start on passing this basic cerƟficaƟon component. This class will provide: • ExplanaƟon of the Blue Ocean philosophy • ExplanaƟon of ConsultaƟve vs. Commoditybased sales philosophy • Overview of the MarkeƟng Programs and available resources • Overview of the Training and Professional Development programs and available resources • Overview of the products & services standards and available resources • Overview of the Center Systems and available resources THIS CLASS WILL ALSO BE OFFERED IN SESSION 4E.

Kathy Walsh

3F – Unlock The Secret To Successful PR Room 205 Kathy Walsh, JigSaw MarkeƟng SoluƟons In this in-depth session, PR expert Kathy Walsh will guide you in developing the outline for a customized, acƟonable 12-month PR plan designed to increase exposure for your center. Limited to 6 centers to allow for one-on-one planning Ɵme. Limited aƩendance of 6 at maximum. If you have not pre-signed up for this class, you may not aƩend. THIS CLASS WILL ALSO BE OFFERED IN SESSION 4-F. 28

Thursday 2/14 Learning Sessions cont.

Session 3 cont. • 2:00 pm - 3:15 pm Classes in Convention Center

Brian Bailey

Chuck Graves

Notes

3G – “Step” Into New Business Markets with G-Floor Room 100 Brian Bailey & Chuck Graves, BeƩer Life Technologies G-Floor is a one-of-a-kind, printable flooring media that opens the door to a new level of creaƟvity and versaƟlity. Produce ultra-durable exhibit floors, re-posiƟonal floor graphics, counter mats and floor mats for applicaƟons serving retailers, theatres, restaurants, auto dealerships, tradeshows and other places of assembly. Industrial grade custom wall covering is also an appropriate applicaƟon from this media. Come hear how to “Step Into New Business with G-Floor”

Session 4 •3:30 pm - 4:45 pm Classes in Convention Center 4A - Hands-On Color Management Room 201 Ted Redmer, SBTHQ & Lee Manevitch, SNHQ THIS LEARNING SESSION WILL ALSO BE OFFERED IN SESSION 3A. PLEASE SEE PAGE 26 FOR LEARNING SESSION DESCRIPTION.

4B - LED Message Centers Made Easy Room 200 Frank Lazarus, Innovision LED • Adam Yorston, Yorston & Associates THIS LEARNING SESSION WILL ALSO BE OFFERED IN SESSION 3B. PLEASE SEE PAGE 26 FOR LEARNING SESSION DESCRIPTION.

4C – IntroducƟon To CoreBridge Room 202 Shaun Corbridge, The CoreBridge SoŌware System • Russell Lambert, SBTHQ • Will Brown, SBTHQ THIS LEARNING SESSION WILL ALSO BE OFFERED IN SESSION 3C. PLEASE SEE PAGE 27 FOR LEARNING SESSION DESCRIPTION. 29

Thursday 2/14 Learning Sessions cont.

Session 4 cont. •3:30 pm - 4:45 pm Classes in Convention Center

Notes

4D - Advanced Windows, Walls & Floors Room 203 John Schmeucker, Grimco • Tom Bednarczyk, 3M • CerƟfied 3M Installer THIS LEARNING SESSION WILL ALSO BE OFFERED IN SESSION 3D. PLEASE SEE PAGE 27 FOR LEARNING SESSION DESCRIPTION.

4E – New Brand CerƟficaƟon Room 204 Sandie Hawkins, SNHQ THIS LEARNING SESSION WILL ALSO BE OFFERED IN SESSION 3E. PLEASE SEE PAGE 28 FOR LEARNING SESSION DESCRIPTION.

4F – Unlock The Secret To Successful PR Room 205 Kathy Walsh, JigSaw MarkeƟng SoluƟons MAXIMUM ATTENDANCE OF 6. THIS LEARNING SESSION WILL ALSO BE OFFERED IN SESSION 3F. PLEASE SEE PAGE 28 FOR LEARNING SESSION DESCRIPTION.

4G – Benefits and “How-To’s” for Surveying Room 100 Michael Casey, Survey Advantage

Michael Casey

Survey Advantage will show you how to leverage survey responses to generate leads and preserve recurring revenues. Using Cyrious, Casper, CoreBridge, AcƟvity, or QuickBooks, there are funcƟons that we’ll show you how to leverage in order to generate leads and keep the pulse of every customer on a conƟnuous basis. Leverage the technology to automate the process. This session will cover the following: • Share results and examples from Signs Now and Signs By Tomorrow locaƟons using the service. • Review examples of client feedback report formats, alerts and sales lead generaƟon processes • Walk through how to leverage the technology to drive feedback and sales leads • Explain how easy it is to setup and manage the process by walking through the steps. 30

31

HOLLAND, MICHIGAN signsnowhollandinc.com

800.379.7433 Experience Matters INTRODUCES: BLOOMINGDALE

GrandFormatDirect.com A Wholesale To The Trade website featuring: Grand Format PrinƟng up to 16’ Online EsƟmaƟng Calculator ProducƟon UV Flatbed PrinƟng Online Ordering & Cuƫng Material data sheet repository TexƟle PrinƟng Private login accounts

32

Sign Groups 2013 Convention • Friday 2/15 Schedule

7:00 am - 8:00 am Franchise Member/Vendor Breakfast

Trade Show Information

ConvenƟon Center - Chatham PrefuncƟon Grab some breakfast over at the Conven on Center before heading into the annual Trade Show

Loca on - The Trade Show will take place next door at the Savannah Conven on Center. Floor Plan - See pg. 34 for the Trade Show Floorplan.

8:00 am - 2:00 pm Vendor Trade Show ConvenƟon Center - Chatham Ballroom 85 Vendors will occupy 104 booth spaces at this year’s Conven on Trade Show. Get your passport at the door and gain enough Vendor stamps to be eligible for the fantas c prizes a er the Trade Show. LEAD RETRIEVAL - PLEASE PICK UP YOUR “CONTACT INFORMATION STICKERS” INSIDE THE TRADE SHOW. VENDORS WILL HAVE LEAD RETRIEVAL FORMS AND MAY ASK YOU FOR A STICKER SO THAT THEY CAN CONTACT YOU FOR MORE INFORMATION.

New Vendors - See pgs. 35-36 for info on Vendors who are new to either SBT or SN Franchise Members. There are two Vendors who are offering special classes during the Trade Show in the WesƟn Hotel. Please se pgs. 37-38 for details.

Notes

11:30 am Vendor Trade Show Lunch ConvenƟon Center - Chatham Ballroom Lunch will be served at different sta ons inside the Trade Show, as well as in the PreFunc on Area.

2:00 pm Vendor Trade Show Prizes ConvenƟon Center - Chatham Ballroom Make sure that you turn your completed Passport into a HQ Staff member by 1:45 in order to win some great prizes. YOU MUST BE PRESENT TO WIN - SPOUSES, CO-WORKERS FRIENDS AND FAMILY MEMBERS CANNOT CLAIM YOUR PRIZE.

3:00pm - 4:30 pm Brand General Session WesƟn - Grand ABC Ray will address submi ed ques ons about the new brand. See Pg. 24 for details

4:00 pm On Your Own Time Enjoy Savannah! See the bo om of Pg. 26 for some of our favorite places! 33

Trade Show Information • Sign Groups 2013 Convention

Sign Groups Vendor Trade Show Savannah ConvenƟon Center - Chatham Ballrooms We’re looking forward to a fantasƟc Trade Show this year. Here are few things that you need to know: 1 - Passports - Make sure that you get a passport when you enter the Trade Show. Get it stamped by enough Vendors and you’ll be eligible for the prize drawings at 2:00 pm. The drawings will take place right in the Chatham Ballroom immediately following the show. We want to clarify the rules about the prizes - Each individual must be present to win. A spouse, co-worker, family member or friend cannot claim your prize for you. 2 - Lead Retrieval Forms - Vendors will have pads of Lead Retrieval Forms and we’re asking each Franchise Member to pick up their Contact InformaƟon SƟcker Sheets at a table near the Trade Show Entrance. Vendors may ask you for a sƟcker which they will put on their form - and they can jot notes down about your Center and your needs. 34

Sign Groups 2013 Convention • New Vendors 3A Composites – Manufacturer of substrates such as aluminum composite panels, foamed plas c sheets, foamboards, so foam and core materials. Aberdeen Fabrics – A premier American made fabric manufacturer for technical applica ons. Offering Latex and dyesublima on printable products. Atomology (CoreBridge) – So ware developers of an easy-to-use POS interface, which is a 100% web-based applica on, giving you the flexibility to access your informa on from anywhere. Reduce overhead expenses, increase produc vity, and maximize customer sa sfac on, all through one secure system. BeƩer Life Technology, LLC – Producer and supplier of unique “G-Floor” PVC vinyl floor covering. Specializing in wide roll-out, up to 10 feet wide. This product can produce custom vinyl high traffic floor graphics from A to Z. Caravan Canopy- Caravan believes that a product’s true value isn’t measured by its price tag, but by the level of customer sa sfac on it delivers. Caravan con nues to be the world’s finest canopy. Catapult–Distributor of display hardware, media, inks and printer supplies. Nine loca ons na onwide. CM Global – Distributors of point of sale and promo onal items. Products include illuminated LED, neon sign products and various retail solu ons. Dixie Flag Manufacturing - one of the most respected and trusted flag companies in the country, Dixie Flag has grown from a small home-based business to an industry leader, specializing in U.S. flags, na onal flags, state flags, custom flags, banners, and décor. DV Signage - DV Signage provides a range of turnkey signage solu ons - building from a product base that includes Media Players, Digital Signage Displays, Content Management So ware, High Performance Pro-A/V Displays & Custom Large Format Outdoor Signage. Edge Exhibits–Display and hardware providers from fabric to tabletops. Offering a wide range of products on a Na onal level at excep onal prices, with quick delivery op ons to meet your ght deadlines. EFI - Next-genera on digital technology that brings brands, ideas and images to life for businesses globally. Their award-winning product line includes Fiery® Digital Print Solu ons, VUTEk® Digital Inkjet Solu ons, Rastek™ Digital Inkjet Solu ons, Jetrion® UV lnkjet Systems, business automa on so ware and corporate, enterprise and mobile cloud solu ons. Gravotech- An interna onal company offering a complete line of engraving systems, machines, and products for all of your engraving applica ons. Herculite Products, Inc. – An innova ve fabric company specializing in high performance laminated and coated fabrics for more than 60 years. Hiker - Hiker Enterprises Ltd. was established in 1987 and has since become a strong supplier in the grommet and grommet equipment markets. Indy Imaging – Wholesale prin ng services provider offering wide format, grand format, dye sublima on. Products include flexible and rigid materials, including life-size cutouts and flex faces. Metomic – For over fi y-five years, Metomic Corpora on has been supplying brass and aluminum components. Offering a wide variety of premier stand-off and hardware component solu ons. NazdarSourceOne - A knowledgeable and dependable supplier in the graphic arts industry. They are commi ed to enhancing their full line of high performance products with outstanding service and customer support. This includes, graphic, tex le and digital products such as equipment, inks and media. NightBrite USA – Focused on the advancement and produc on of emergency photoluminescent signage. Providing affordable safety products that will improve personal safety with excellent customer service, quick produc on me, fast shipping, excellent quality, sustainability, and great value pricing. OpƟva Signs - A pioneer and leader in innova ve LED illumina on solu ons that transform, excite, and energize corporate iden es and architectural environments worldwide. Featuring the new SpellBrite™ customizable sign solu on.

35

New Vendors • Sign Groups 2013 Convention continued Ornamental Post & Panel–Wholesale sign manufacturer, offering ornamental aluminum posts, brackets, frames, panels and systems. From ordinary to extraordinary, they can assist you in your customer’s needs. People To My Site – A contemporary internet marke ng solu ons provider developing high-end internet technology solu ons tailored to the franchise industry. Their digital marke ng franchise pla orm provides franchise groups with a comprehensive internet marke ng solu on. SBT Bloomingdale, IL – SBT Bloomingdale is proud to introduce you to GrandFormatDirect.com – the new TRADE ONLY online source for grand format banners, UV curable flatbed prin ng, fabric prin ng and more. Complete with online quo ng and job submission. Prin ng up to 16' wide, small batch or produc on volumes, extremely compe ve pricing. SBT Middle River, MD - serving the Visual Communica on Industry through innova ve and specialty produc on so they can serve the diverse and unique needs of their clients: Way-Finding systems, ADA signs, Custom Pain ng, specialty in matching exis ng sign systems, Rou ng, Dimensional Le ers, custom shapes and fabrica on, Film& Video Produc on services. Your client imagines it… We find a way to do it! SignComp - Provides framing, cabinet, raceway and extrusion solu ons to the sign industry. They offer proprietary extrusion profiles designed and developed to fulfill the customer’s specific applica ons and requirements. SN Holland, MI – The Holland, MI Center has been producing ADA compliant signs since 1992 and provides a complete Wayfinding service since 1996. Their experienced team can develop a great sign system from design to comple on. Sun Graphic Technologies, Inc. – A leading Display Adver sing Company serving many types of industries such as retail stores, restaurants, local independent businesses, equipment manufacturers, poli cians and many others. Their services include: long & short run screen prin ng, 4 color process screen prin ng, digital prin ng, die cu ng and finishing. Survey Advantage – Design and implementa on of customized online feedback solu ons for businesses, associa ons, franchises, and non-profits in a wide variety of industries. From their headquarters in Jamestown, RI, they provide both local and na onal clients with everything from ques on development and survey administra on, to data analysis and report wri ng. Tri Vantage - The na on's largest distributor of specialty fabrics and associated products. Tri Vantage® is a registered trademark of Glen Raven, Inc. They provide a full spectrum of sun control products, including retractable and sta onary awnings for pa os and windows, interior window shades, exterior ver cal shading systems and stand-alone shade pla orms. Trotec Laser - Laser engraving and cu ng machines for various materials. Applica ons include cu ng, engraving and marking wood, paper, metal, acrylic, and more. Their product range involves CO2 and fiber laser engravers, laser etchers and laser cu ers. Tubelite - A na onal supplier to the sign, screen prin ng and digital prin ng industries, they currently service markets across America from nine different branches, as well as interna onal loca ons. They can provide equipment, media, inks, substrates and so ware and much more. Uniko Mfg. - Manufacturers of a wide selec on of quality products at very compe ve wholesale prices, including illuminated or non-illuminated cabinets, sign frames, locking cabinets, marquee signs and more, for indoor and outdoor applica ons. Xerox – A mul na onal document management corpora on that produces and sells a range of color and black-and-white printers, mul func on systems, photo copiers, digital produc on prin ng presses, and related consul ng services and supplies. Yorston & Associates featuring InnoVisionMaxBrite LED – Manufacturer’s representa ve and consultant for the sign industry. Zoo PrinƟng – Wholesale prin ng to the trade provider offering digital, offset and large format. They offer in-house design, websites and direct mail services on a na onal scope.

36

Friday 2/15 Trade Show Learning Sessions

During the Trade Show, the following Learning Sessions will take place in the Westin Grand Ballrooms SignComp Training Workshops • To sign up, visit SignComp in Booth 406 Session 1 - 11:00 am - 11:30 am • Grand Ballroom D Adam Yorston, Yorston & Associates and Dave Breihof, SignComp Post & Panel We will preview the many op ons of Post and Panel assembly o Mul ple Shapes and applica ons o Panel and Cabinet Op ons o Illuminated or Non Illuminated op ons o The simplicity of cabinet assembly: requiring only a screw driver. Assembly Training: o Hands on Assembly demonstra on o The ease of Kit assembly: For Post and Panel and Cabinet Systems Edge Lit A endees will learn the ease of Illumina ng Acrylic to Glass with one simple aluminum extrusion and see many applica ons that will expand your crea ve offering. Assembly Training: o Assembly demonstra on and crea ve applica ons for ligh ng. Session 2 - 1:30 am - 2:00pm • Grand Ballroom D Adam Yorston, Yorston & Associates and Dave Breihof, SignComp Banner Tensioning System A endees learn the benefits of Banner Framing systems o The ease of Hanging and Tensioning a Banner System o Unlimited to size requirements for Interior and Exterior applica ons o From 8oz to 22oz banner materials Assembly Training : o Frame assembly demonstra on and Tensioning techniques Fabric Tensioning Frames A endees learn how any Center can now u lize changeable fabric frames. o Fabric tensioning no longer requires expensive frames with sewn in rubber for a achment. o We will demonstrate the ease of Frame assembly and Fabric tensioning o Kits available for Illuminated or Non Illuminated interior applica ons Assembly Training : o Frame assembly demonstra on and Tensioning techniques Snap Frames A endees will learn the simplicity of assembling any size Snap Frame. o For ease of access and quick changeable copy o We will demonstrate the ease of Frame assembly and Fabric tensioning o Kits available for Illuminated or Non Illuminated interior applica ons Assembly Training : o Frame assembly demonstra on and op onal 37

Friday 2/15 Trade Show Learning Sessions cont.

During the Trade Show, the following Learning Sessions will take place in the Westin Grand Ballrooms Neschen Training Workshops • To sign up, visit Neschen in Booth 316 Session 1 - 10:00 am - 11:00 am • Session 2 - 1:00 pm - 2:00 pm • Grand Ballroom E Mark Rugen, Neschen What Color Is Your Cow? This seminar has been presented at the Interna onal Sign Associa on Conven on and received rave reviews. Why? Because it contains subject ma er that can have an immediate impact in sales for any sign shop. Presenta on Descrip on: When you pass a herd of ca le, they all look pre y much the same, right? The same can be said of sign shops and projects. What can be done to help your business stand out? Find out by seeing how simple finishing products can be used to enhance your projects and make you different from the compe on. You will see how to produce window, wall and floor graphics that stand out, are easy to make and create a need for your customer to do repeat business with your shop! Make your cow purple. Bio: Mark Rugen is manager of training and educa on for Neschen Americas. He has over 20 years of experience in the graphics and sign industry. He has trained thousands worldwide on graphic design, prin ng, color management and finishing. Clients include Ford Motor Company and Boeing as well as hundreds of small sign shops. He is familiar with Sign So ware, RIP q p So ware, Large Format Printers and Finishingg Equipment.

Leeatther Co Leather CCoasters oastters t s • Hi Hitch itch CCover Covers rs Stands • Apparell Hang H Tags T Calendar Stands www.stouse.com • Phone: 877-764-5757

troteclaser.com

efi.com 38

39

Saturday 2/16 Schedule • Sign Groups 2013 Convention

8:30 am - 10:00 am SBT Presentations

Notes

Grand ABC Light refreshments will be served during this Signs By Tomorrow Only event. During this session - we’ll present the following awards to Franchise Members: Top 3 Transfer Centers

8:30 am - 10:00 am SN Regional Meetings Hotel Classrooms Light refreshments will be served during these Signs Now Only Regional MeeƟngs. (Please see Below for MeeƟng Rooms)

10:00 am - 11:15 am Franchise Member Brunch Grand ABC A fantasƟc brunch for everyone as we get ready for the Roundtable Discussions.

11:30 am - 1:30 pm Roundtable Discussions Grand ABC Please see Pgs. 42-45 for details.

1:45 pm - 3:15 pm SN Presentations Grand ABC This is a Signs Now Only event.

1:45 pm - 3:15 pm SBT Regional Meetings Hotel Classrooms This is a Signs By Tomorrow Only event. (Please see to the right for MeeƟng Rooms).

Regional Meetings SN Regional MeeƟngs North - Grand D South East - Grand E West & NorthWest - Grand F North East - Riverscape

3:30 pm - 4:45 pm FAB/FAC Meeting Riverscape The FAB and FAC wraps up their meeƟng.

SBT Regional MeeƟngs

6:00 pm Franchise Member Reception & Awards Dinner

North East - Grand D Central - Grand E South East - Grand F West - Riverscape

Grand ABC A fabulous dinner to wrap up ConvenƟon with the remainder of the awards presented.

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Sign Groups 2013 Convention Roundtable Discussions Welcome to the 2013 Roundtable Discussion forum. The purpose of this forum lies in the compe ve advantage of a Franchise System – communica on. These discussions are valuable in two parts: first, for learning and brainstorming purposes during the 2013 Conven on and second, the compila on of informa on to then be delivered back to the system. This year, we would like to improve the conversa on and have asked Franchise Members if they would like to moderate discussion topics related to their specific strengths. We greatly appreciate everyone’s par cipa on and we are excited to see the wide array of topics discussed and informa on learned. SensiƟve InformaƟon – As we know, this is the first me hos ng both Signs Now and Signs By Tomorrow Franchise Members. The majority of session topics are ones that can be discuss with both systems; however, to be sensi ve to specific informa on, we have created both Signs Now and Signs By Tomorrow tables for certain topics (noted below). How It Works – We will have two 50-minute sessions with a 15 minute break in between. Each session has topics of interest. Find your first, second and maybe even third choice in some cases, for each session and find the related table number. Go to that table and join the discussion. If a table is full, then proceed to your next table. The sessions are designed to allow more opportuni es so everyone can a end sessions of interest. One Center RepresentaƟve Per Table Please – If more than one a endee from a center wants to a end a topic and there is more than one session on that topic, each a endee should join a different session, to allow for more mixed discussion. Please: No Saving Places For Others – When you arrive at a table, please take one seat and do not “save” a seat for others. This is the most courteous way to hold these sessions and to avoid unneeded frustra on. Each Table Will Have a Moderator and Note-Taker – As men oned, we will have Franchise Member experts modera ng sessions that have specific strengths in that topic. Please respect the moderator’s role of keeping the conversa on moving and to allow everyone’s points of interest to be discussed. Please note there will be a staff member modera ng in the absence of Franchise Member par cipants; however, the staff member will also be knowledgeable related to the discussion points. Beginning The Session – The moderator will ask the other 9 session a endees to quickly share their desired point of topic so we can ensure that everyone’s desired topic is touched upon. Please Do Not Join Full Sessions – In this format, a group of 10 is the maximum per table, so please do not move chairs from other tables. If a session is full and it is the last opportunity, then please stand around the table if you would like to listen to the discussion. Listed below are the Issue Forum Topics and a brief descripƟon of each. You may also reference the table charts on pages 44-45. Sales – VerƟcal Markets and Niches Is there a certain niche market that you would like to get into, but don’t know how or where to start? Of course many of us know that there are significant advantages to developing a market niche. Yet, some mes we just don’t know how to even get started. This is a conversa on related to specific success stories and strategies related to increasing sales through ver cal markets and niches. Sales - How to Reach the Largest Companies in Your Market Discussion related to how Franchise Members are landing the largest companies in their market, sales ps and techniques related to er one sales and business development.

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Sign Groups 2013 Convention Roundtable Discussions Continued Managing Cash and Improving Profits (**Separate Signs Now and Signs By Tomorrow Tables**) Cash flow, managing all business accoun ng and driving addi onal profit to the bo om line can be extremely challenging. This focused discussion will explore methods of managing daily bookkeeping, cash flow management, how to use a line of credit, driving profit and other related topics. Strategic Business Planning (**Separate Signs Now and Signs By Tomorrow Tables**) This session will focus on strategic business planning from budge ng, sales projec ons, me management, staff development, Franchise Member’s quality of life/ me and financial planning. How are others addressing these challenges and building their business investment? Successfully Managing and Hiring Your Sales Reps Direct and focused sales effort is a hot topic and a necessity in our compe ve environment. This discussion will focus on all ma ers related to managing outside sales reps, including hiring a sales rep, how to best compensate, training processes and general ps and techniques to managing your sales rep successfully. Crea ng an Unparalleled Customer Experience Based on market research, Customer Experience is the primary factor between success and failure. Open discussion focuses on how to deliver an exemplary customer experience. Topics to include what is an exemplary customer experience, how to train staff and how to develop a culture of customer service. Strategies Related to Center Produced Pricing (**Separate Signs Now and Signs By Tomorrow Tables**) This session will be an open discussion on all things pricing, from determining market rates, cost based pricing, subcontract pricing, managing your pricing database/model and any other pricing related topics of interest. Team Engagement, Mo va on and Development In any center, your staff is your single largest investment annually and with an ever changing industry, it is more important than ever to understand how to develop your team. This discussion will focus on how best to train and educate your staff on the latest technology, design skills and trends, customer experience and center produc on and efficiency. Successful Sales Tips and Techniques for Today's Customer Today’s customers are challenging and it takes tact and me in order to peel back the onion and fully understand their needs. This is an overall discussion related to sales ps, techniques and strategies around winning over customers and improving your sales ba ng average. Providing a Total Product Offering From content and design services, to promo onal products, to the various odd requests our network receives every week, adding non-core products and services can make a significant impact to your bo om line. This open discussion will focus on sharing informa on about providing a total product offering. Developing Strategic Partnerships Across the country and in different industries, individuals have developed sales by building strategic partnerships. This is a discussion related to strategic partnerships and successes within our industry. Successfully Managing Your CSR The frequency and role of Customer Service Representa ve posi ons has increased drama cally over the last five years. Topics can include job func ons, training, in-house marke ng and customer experience training.

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Sign Groups 2013 Convention Roundtable Discussions Continued Is a Router or Cu er Poten ally Your Next Purchase? From rotary to laser engravers, to CNC routers, to full cu ng/rou ng solu ons, these technologies are opening profitable products and customiza on that we need to be er understand. This discussion will focus on types of technology, investment levels, products and customiza on op ons they provide. Common pricing methods and how to promote will also be discussed. SEO, PPC, Social Media and Marke ng Strategies and Techniques Online marke ng is a key way that customers will find and relate to your business. Consumers want informa on and access to more than a website; they want to have a voice and listen to others, all while being entertained. From Facebook to Yelp, this discussion will focus on what is working, what we should be doing and how to approach online marke ng. Staff Hiring and Reten on This discussion will focus on the best methods for hiring new staff and how best to retain your current team. Sources for new hires, compensa on, benefits and incen ve programs are open for discussion. Growth Through Acquisi ons and Re-sales Growth strategies related to purchasing other businesses have started to emerge as a viable strategic path to business growth. This discussion explores possibili es and success stories related to acquisi on and re-sales. Tips for Successful Time Management and Center Organiza onal Structure This discussion is focused around challenges of me management, center organiza onal structure, staffing, job descrip ons and du es, workflow and other organiza onal topics.

SESSION 1

Developing Your Exit Strategy Your Franchise is one of the largest investments most have made and when the me is right, it is important to understand the process of selling and how business valua on is developed in the market today.

TOPIC SALES VERTICAL MARKETS & NICHES SALES - HOW TO REACH THE LARGEST COMPANIES IN YOUR MARKET MANAGING CASH AND IMPROVING PROFITS - SIGNS NOW MANAGING CASH AND IMPROVING PROFITS - SIGNS BY TOMORROW STRATEGIC BUSINESS PLANNING - SIGNS NOW STRATEGIC BUSINESS PLANNING - SIGNS BY TOMORROW SUCCESSFULLY MANAGING/HIRING YOUR SALES REPS CREATING UNPARALLELED CUSTOMER EXPERIENCE STRATEGIES FOR CENTER PRODUCED PRICING - SIGNS NOW STRATEGIES FOR CENTER PRODUCED PRICING - SIGNS BY TOMORROW SEO, PPC, SOCIAL MEDIA & MARKETING STRATEGIES TEAM ENGAGEMENT, MOTIVATION AND DEVELOPMENT SUCCESSFUL SALES TIPS & TECHNIQUES FOR TODAY'S CUSTOMER PROVIDING A TOTAL PRODUCT OFFERING DEVELOPING STRATEGIC PARTNERSHIPS SUCCEESSFULLY MANAGING YOUR CSR IS A ROUTER OR CUTTER POTENTIALLY YOUR NEXT PURCHASE? STAFF HIRING & RETENTION GROWTH THROUGH ACQUISITIONS & RESALES

TABLE(S) 1, 2, 3 4, 5, 6 7 8 9 10 11, 12 13, 14 15 16 17, 18 19 20 21 22 23 24 25 26 44

Sign Groups 2013 Convention

SESSION 2

Roundtable Discussions Continued TOPIC SALES VERTICAL MARKETS & NICHES SALES - HOW TO REACH THE LARGEST COMPANIES IN YOUR MARKET MANAGING CASH AND IMPROVING PROFITS - SIGNS NOW MANAGING CASH AND IMPROVING PROFITS - SIGNS BY TOMORROW STRATEGIC BUSINESS PLANNING - SIGNS NOW STRATEGIC BUSINESS PLANNING - SIGNS BY TOMORROW SUCCESSFULLY MANAGING/HIRING YOUR SALES REPS CREATING UNPARALLELED CUSTOMER EXPERIENCE STRATEGIES FOR CENTER PRODUCED PRICING - SIGNS NOW STRATEGIES FOR CENTER PRODUCED PRICING - SIGNS BY TOMORROW SEO, PPC, SOCIAL MEDIA & MARKETING STRATEGIES TEAM ENGAGEMENT, MOTIVATION AND DEVELOPMENT SUCCESSFUL SALES TIPS & TECHNIQUES FOR TODAY'S CUSTOMER PROVIDING A TOTAL PRODUCT OFFERING DEVELOPING STRATEGIC PARTNERSHIPS SUCCEESSFULLY MANAGING YOUR CSR IS A ROUTER OR CUTTER POTENTIALLY YOUR NEXT PURCHASE? TIPS FOR SUCCESSFUL TIME MANAGEMENT & CENTER ORGANIZATION DEVELOPING YOUR EXIT STRATEGY

TABLE(S) 1, 2, 3 4, 5, 6 7 8 9 10 11, 12 13, 14 15 16 17, 18 19 20 21 22 23 24 25 26

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Notes

If You Really Want To Do Something You’ll Find A Way, If You Don’t You’ll Find An Excuse. 46

WesƟn Savannah Floor Plan

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