FRANCE REPORT JANUARY 2014
1
TABLE OF CONTENT
Market news
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Key figures (www.insee.fr) Economic situation in January in France (www.insee.fr) French Tourism Market News Competitors Destinations Airlines / Airports Tour Operators and Travel Agencies
3 3 4 6 7 8
TRAVEL TRADE AND GENERAL MANAGEMENT
11
OTP Visit California Travel Trade Fairs & Events Fam Trips Visit USA Committee Newsletters Co-op opportunities Workshops & Trainings Miscellaneous
11 12 13 19 20 22 23 26
EURO-DOLLAR EXCHANGE RATE
27
COMMUNICATION & PR
28
January Actions Communication & Measurements Total Activity Summary Total Activity Summary 2013/2014
28 30 31 32
TECHNOLOGY SUMMARY
35
TO COME IN FEBRUARY & MARCH
44
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Market news Key figures (www.insee.fr)
Population: 65.82 million on January 1, 2014 Economic growth: -0.1% at 3rd quarter 2013 Inflation: +0.7% on December 2013 Unemployment: 10.9% at 3rd quarter 2013 Industrial production: +0.2% on November 2013 Business climate: 94 on January 2014 (avg 100)
Economic situation in January in France
(www.insee.fr)
General economic situation in France: improving In January, households’ opinion about the future general economic situation in France improved again: the corresponding balance gained 4 points compared to December, after a similar increase last month. Their opinion about the past general economic situation also increased (+2 points). These two balances remained however distinctly below their long term average. Future unemployment: fears increasind Households were once again more concerned regarding future employment. The corresponding balance gained 4 points in January, after falling by 9 points in December. It still stood above its long term average. Inflation’s appreciation: decreasing In January, households’ assessment of past inflation decreased (-6 points). However households expectations about future inflation were stable. Both balances remained above their long term average.
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French Tourism Market News Long‐haul destination: USA in positive The trend is oriented on the long haul, with an increase of passenger up to 3% and 5% in sales volume. The USA is the only one destination recording a positive increase (+36% in terme of business volume and 18% in passenger number). (L’Echo Touristique – Le Quotidien du Tourisme)
Destination in terms of passengers
Favorite French abroad destinations Hotels.com reveals its list of the most foreign cities acclaimed by the French in 2013: -
New York City, London Barcelona Brussels Las Vegas Amsterdam Marrakech Venise Los Angeles Miami Madrid Tokyo Istanbul Bangkok San Francisco Lisbonne 4
The first six of the classification remain the same as 2012. (Tour Hebdo)
Mobile survey, a trend increasing On travel trends for this new year, Expedia emphasizes the significance of the mobile phone. Used to plan their trips, it will serve for travel arrangements, booking of airline tickets through the hotel and the calculation of its path. With the exponential growth of Wi-Fi hot spots, nothing is easier than to connect to mobile and traveling. At the end of 2013 according Expedia.fr, 82% of French people did their travel reservation last minute on mobile. (Le Quotidien du Tourisme) Worldwide tourism organisation (OMT) survey Especially attracted by Europe and Asia, tourists traveling abroad were more numerous in the world in 2013 to nearly $ 1.1 billion, an increase of 5%, according to the World Organization Tourism Organization (WTO). The Asia and Pacific region has it the highest relative growth, with 6% of tourists traveling from one country to another (14 million), to reach a total of 248 million. The Southeast Asia is displayed the strongest (10%) in this region progression. Africa has attracted 6% of international tourists in 2013 (13 million) to the "new record of 56 million" visitors. Growth for the Americas region (+4%). (Le Quotidien du Tourisme) United‐States Tourism Activity The American Congress decided to increase security tax on passengers in its Finance Act, 2014. For the business travelers, the security tax on air passengers will go from 2.50 to 5.60 dollars in July. Unlike the first evidence submitted by the Grench Press Agency (AFP), Congress has included the rise of the air charge in the Finance Act 2014. The objective of this fund is to increase security spending TSA up to 43% instead of 30% currently. (DéplacementsPros.com – Le Quotidien du Tourisme) E‐Tourism In 2013, e-tourism has increased by 3%. In total, French have made more than 600 million online transactions over the past year, for an amount of $51.1 billion. The total volume of orders is displayed up 13.5% year on year, while the number of transactions jumped him 17.5%. The average basket reached 84.50 euros, its lowest level since the index was created in 2005. Airline Companies survey Passengers arriving or departing to the United States reached a record 185.4 million last year, up 4% compared to 2012. According to statistics released January 29, 2014 by the Office of Industries Travel and Tourism (OTTI), this total includes 104.4 million of foreign passengers (56.3%), all international travelers who flew 53 1% on U.S. airlines and 46.9% other.
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Top 10 airlines companies in international traffic 112 million passengers, 60% of traffic
Competitors Destinations Massachusetts The Massachusetts Office of Tourism has launched the new version of its website in French: www.visitmass.fr. The objective is to continue to promote Boston and the State of Massachusetts with French visitors and help them to better prepare their stays in this state in the north-east U.S. The portal is to share the rich heritage and diverse landscapes of Massachusetts by its aesthetics and its interactive content. The bright and modern design of the site allows them to discover the new visual identity of the Massachusetts Office of Travel and Tourism. Visitors will find this new user-friendly site with tourist information and suggestions on Boston thematic routes in the state of Massachusetts. (La Quotidienne)
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Thailande Three weeks before the February holidays, sales are almost done for the majority of tour operators, while the first trends are already emerging to leave for the Spring season. Thailand is now appreciated by the French, despite the rather alarming echoes of the press on anti-government protests. Visitors also achieved good scores on the United States, Tanzania, Peru and Mexico. (Tourmag) Brazil According Expedia.fr, 2014 is the year of Brazil. Brazil, Thailand and the Maldives are the destinations that have the highest number of searches at the beginning of the year. In 2013, the most booked destinations were France, the United States and Italy. Expedia have noted a rising searches around Brazil for a holiday in the sign of the sport, who are assisted by qualified team of France. (Le Quotidien du Tourisme)
Airlines / Airports Air France‐KLM Air France - KLM reported last month a 3.2% increase in passenger business to finish 2013 with 78,444,000 passengers carried (1.3%). On the Americas network, traffic rose 6.5% for capacity up by 6.3%. (Air Journal – Le Quotidien du Tourisme - Tourmag) American Airlines – U.S Airways In December 2013, the consolidated American Airlines traffic rose by 5% compared to the same period last year, with capacity up 1.1%. The company reported a load factor of 83.3% overall consolidated, an increase of 3.1 percentage points compared to December 2012. (Déplacement Pros) Lufthansa The airline company Lufthansa will deploy during the summer a second Boeing 747-8i daily between Frankfurt and Los Angeles. From May 22nd to October 25th, 2014, the German national airline will replace the usual 747-400 by 747-8i on the second daily rotation between its base and the Californian airport. (Air Journal)
Aéroports de Paris (ADP) In 2013, French airports beat a new traffic record with more than 2% growth. Making it, according to their leaders, one of the most dynamic and growth-sectors of the national economy. (Le Quotidien du Tourisme)
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Tour Operators and Travel Agencies Heliades and Crystal TO The tour operator will program products on destinations served by the home airline company, XL Airways. The tour operator will propose an offer on the United States for the summer 2014 season. Escorted coach tours, fly drive itineraries, packages will be proposed in addition to flights to New York, Miami, Las Vegas, San Francisco and Los Angeles. (Tour Hebdo) Backroads The tour operator Back Roads, established in 1994, is celebrating its 20th anniversary. The production is still progressing, especially in the West Coast. In 2013, they have had more than 2,000 clients. Most are repeaters and this is partly why they are trying to diversify their offer. They also stopped this year the edition of their paper brochure because they will develop their website. (Tourmag) Salaün Holidays Salaün organized from January 10th to 12nd the 14th Convention of employees to informe about their 2013 balance sheet and their perspective for 2014. On just this past year, the family business, which transports more than 200,000 clients, posted a consolidated turnover of 222 million euros, including 90 million business volumes only on the tour operating part, that is to say, up sales of 7.6% compared to 2012. Indeed, Salaün noted for 2013 an increase of almost 10% of its business volume and number of pax increased by almost 5%. Results are confirmed by the long-haul operations. The volume of sales increased in 2013 by almost 13% compared to last year. (Tour Hebdo) Voyages Leclerc In a press release, Bernard Boisson, Voyage Leclerc CEO, announces a "very satisfactory" year 2013 for its travel agencies network. Voyages Leclerc recorded an increase in its business volume by 5.3% in 2013. The branch network carries 95% of the volume tourism with Tour operators referenced. (Le Quotidien du Tourisme – Tourmag)
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Marco et Vasco, previously PlanetVeo Specialist for five years on the à la carte travel, PlanetVeo group changes its name to Marco and Vasco. With the U.S. for the first destination, Marco & Vasco will continue to launch new countries this year. (Le Quotidien du Tourisme) http://www.marcoetvasco.fr/
Vacances Transat The average price per package increased from 1,176 euros ($1,604) in 2012 to 1,240 euros ($1,691) in 2013, which allow to increase its margins and thus show a profit of 4.5 million ($5,500,600) compared to the disastrous rate recorded in 2012. Leant to “Rêves d’Amériques”, which features 11 new excellent circuits, the production is considerably muscled, under the leadership of Armelle the Scaon and should consolidate the base of the group that is as objective a 2014 global revenues of EUR 510 million ($695,589,000). (La Quotidienne)
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FTI Three new brochure of FTI (2 dedicated to medium-haul programs and 1 to the long-haul) are available from December 20, 2013 in all of its 3,165 partner agencies. With 289 products (stays, tours, self drive tours and islands combined) 31 destinations are highlighted. The USA have a very important place in the long-haul destination brochure. (La Quotidienne)
Vacances Fabuleuses The Vacances Fabuleuses (specialist in the USA and Canada) brochure 2014 offers this new tours adapted to all the travelers desires. With 144 pages dedicated to the United States and Canada, Vacances Fabuleuses proposes a variety of escorted tours or à-la carte tours. Specially designed for exploring these great lands and go to meet people, the tour operator should satisfy the most demanding travel agencies. For summer 2014 Vacances Fabuleuses will explore new roads and proposes new tours.
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Voyage Privé Voyage Privé still is head of the most powerful sites in December 2013. The number of sites of travel bookings are being multiplied, the comparison became the main activity of the user who seeks the most advantageous price. To hang the e-consumer, get his attention, the visibility of the page of a website should be the fastest possible, how it will change interlocutor. Voyage-Privé guard the lead with the best availability (99.99%), and time to complete the display of the fastest panel homepage with 2.04 seconds. A beautiful performance as Voyage-Privé was in 5th place in October and the first position in November. (Tourmag)
Plein Vent The low cost Fram tour operator offers a shock campaign, divertising and fun on the subject of price. This major campaign features TV spots to be broadcast on several channels of the French channel group France Télévision from Friday 31st until February 6th. In total, the tour operator provides over 2000 spots and hopes to reach 17 million people. (Le Quotidien du Tourisme)
TRAVEL TRADE AND GENERAL MANAGEMENT OTP VISIT CALIFORNIA Registrations - www.californiaexpert.fr OTP Visit california Registrations - www.californiaexpert.fr Total Registered: 2.540 Registered (with no activity): 1469 (57 %) Users active (started at least one course): 374 (14%) Users completed (all courses): 697 (27%) Users that have 100% of good answers: 250 From January 1st to January 31th: 44 registrations
EVOLUTION OF THE E-LEARNING WEBSITE’S VISITORS
65 visits on the website, very irregular. Few people are coming on the OTP website since we stopped to promote it, waiting for the new version. 11
TRAVEL TRADE FAIRS/EVENTS Air France & Visit Californie Training Day 2014 ‐ March 25th, 2014 CVB’s participants 10 cvb’s already confirmed their participation : Palm Springs, Santa Monica, San Mateo County, Santa Barbara, Universal Studios Hollywood, Sonoma, Los Angeles, High Sierra, Napa Valley, San Francisco Travel & San Diego. + Alama Rent a Car Date and program The event will happen on March 25th, 2014 and the training will last one full day with one lunch and one evening party in the Air France headquarters with a wine hour. New for 2014! An other news for AFTD, we will this year invite a panel of travel agents who, thanks to AF & VCA spent a few days in California to share their experience with the audience. New for 2014!
The Website dedicated to the event is live on the TTP !
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FAM TRIPS Fam High Sierra June 1st – 7th, 2014– With Air France A diner has been organized by Visit California to thank the attendees of the Fam. Here is a picture of the group with the Visit California team.
Fam Trip DESERTS (March 8th – 15th, 2014) – With Air France List of attendees
TO NAME/SURNAME KUONI Charline LAMBERT EURAM Alexandre CONTOUX COULEURS DU MONDE Marina BOUTEILLER ALL WAYS ON WHEELS Coralie FOURNIER TERRES D'AVENTURE Alexiane FAVRAY JET SET VOYAGES Yves SCHAUB FTI Nadine ALVAREZ VISIT CALIFORNIA Sihame HADDANE Itinerary Saturday March 08th: Palm Springs Sunday March 09th: Palm Springs Monday March 10th: Needles Tuesday March 11th: Death Valley Furnace Creek Wednesday March 12th: Bastow Thursday March 13th: Bastow Friday March 14th: L.A Saturday March 15th: Departure to Paris CDG 13
E‐MAIL ADRESS
[email protected] [email protected]
[email protected]
[email protected] [email protected] yschaub@jetset‐voyages.fr
[email protected] [email protected]
Ashlee Ciora will coordinate this FAM with the deserts partners. Los Angeles tourism will host the LA portion. Air France already edited allt he airline tickets. Fam Trip Highway 1 (May 08th – 16th, 2014) List of attendees
TITLE
FIRST NAME
LAST NAME
COMPANY
Mrs Carine REMY VOYAMAR Mrs Christine FERNANDES CASTILLO LARIVIERE VOYAGES Mrs Pauline SIST PLANETVEO Mr Olivier DEWIT EURAM Mrs Cindy LEGER LA MAISON DES ETATS‐UNIS Mrs Laurence CLOAREC JET SET VOYAGES Mrs Alexandra MAYEUX AMERIGO Mrs Caroline NEUVEU DIRECTOURS Mr Thierry MAILLET LA FRANCAISE DES CIRCUITS TBA TBA TBA KUONI TBA TBA TBA COMPAGNIE DU MONDE Mrs Murielle NOUCHY VISIT CALIFORNIA Mrs Sihame HADDANE VISIT CALIFORNIA
Itinerary
Thursday May 8th: Arrival SFO – Night SF Friday May 9th: Night Half Moon Bay Saturday May 10th: Night Monterey Sunday May 11th: Night Big Sur Monday May 12th: Night Cambria Tuesday May 13th: Night Santa Barbara Wednesday May 14th: Night Santa Barbara Thursday May 14th: Night Santa Monica Friday May 15th: Night Santa Monica
Saturday May 16th: Departure to Paris North California (May 26th – June 2nd) In partnership with XL Airways, dedicated to product managers, sales directors, TO’s individuals, groups, USA specialists List of attendees
TITLE
Mr Mr
FIRST NAME
Xavier Serge
LAST NAME
COMPANY
DOLLET VOYAMAR d’ALBRAND EURAM 14
Mr Mrs Mrs Mrs Mrs Mrs tba
Raphaël Laetitia Christelle Noémie Murielle Sihame tba
LAURENT MAGGIO JACQ TIBEAU NOUCHY HADDANE tba
Mr tba tba
David tba tba
SAVARY tba tba
HAVAS VOYAGES DIRECTOURS FTI JET SET VOYAGES VISIT CALIFORNIA VISIT CALIFORNIA XL AIRWAYS QUOTIDIEN DU TOURISME KUONI COMPTOIR DES VOYAGES
Itinerary We are in process of defining the itinerary. The request will be sent to the CVB’s beginning of January. Destinations will include Sonoma, Sacramento, Lake Tahoe and Mammoth Lakes. Jet Set Voyages – May 2014 In partnership with Air France, dedicated to product managers, sales directors, TO’s individuals, groups, USA specialist. List of attendees and itinerary to come. Sales challenge Air Tahiti Nui Sales Challenge with Air Tahiti Nui on Tourmag.com The aim of the Sales Challenge distributed by tourmag.com is to Motivate travel agents to sell the destination. In partnership with Air Tahiti Nui, we launch a challenge from December 9th to March 08th. At the end of the Challenge, the 3 best travel agents sellers will win - Winner 1 : A trip for 2 persons including : 2 tickets AR Paris -LAX DUTY (paid agent winner trip) offered by Air Tahiti Nui economy class and 3 nights at Harbor View Inn + 2 nights at Inn by the Harbor + 1 night in a hotel Kimpton hotels & restaurants in Los Angeles. - Winner 2: A trip for 2 persons including : 2 tickets AR Paris -LAX DUTY (paid agent winner trip) offered by Air Tahiti Nui economy class and 3 nights at Pepper Tree Inn + 2 nights at Harbor View Inn + 1 night in a hotel Kimpton hotels & restaurants in Los Angeles. - Winner 3: A trip for 2 persons including : 2 tickets AR Paris -LAX DUTY (paid agent winner trip) offered by Air Tahiti Nui economy class and 3 nights at Harbor View Inn + 2 nights at Pepper Tree Inn by the Harbor Inn OR + 1 night in a hotel Kimpton hotels & restaurants in Los Angeles. Dedicated website: http://www.challenge-californie.com/index.html Home page 15
Entry list for January: 60
participants
Family Name
Name
Company name
Zip Code
DILE
AUDREY
AVEXIA VOYAGES
86963
FUTUROSCOPE CHASSENEUIL CEDEX
20278591
10/12/2013 08:58
ROCHE
TIFANY
MY LUXURY TRAVEL
98000
MONACO
20000000
10/12/2013 10:32
gasnier
yann
Voyages Confidentiels
75008
PARIS
20213115
10/12/2013 10:32
belguiral
CLAIRE
thomas cook
40150
HOSSEGOR
20230066
10/12/2013 12:39
naimro
nina
go voyages
75002
paris
20229252
10/12/2013 13:18
LE BARS
SABRINA
SALAUN HOLIDAYS
29260
LESNEVEN
20229440
10/12/2013 13:38
poix
aurelie
albatour
59500
douai
5900000
10/12/2013 14:19
san
annie
progroupes
92140
clamart
20261091
11/12/2013 02:33
RIGAUT
SYLVIE
voyageurs du monde
75002
paris
20271204
11/12/2013 10:10
16
City
IATA
Inscription Date
Jalran
Elvire
Classpremium
31704
Blagnac
20224153
11/12/2013 12:50
bruzon
yoann
Carlson wagonlit
31700
blagnac
20203013
11/12/2013 13:09
BAMAS
LAURINE
LECLERC VOYAGES
57155
MARLY
20249493
11/12/2013 18:23
BINDNER
FLORIAN E
VOYAGES LESAGE
90000
BELFORT
20202652
12/12/2013 10:43
PARIS
MARIE NOELLE
VOYAGES PARIS NORMANDIE
76000
ROUEN
20267785
13/12/2013 10:15
FARIS
SONIA
OCV
75016
PARIS
20201742
13/12/2013 14:09
SEFRIN
MARJORI E
marmara
25000
BESANCON
20224035
13/12/2013 14:16
FOURQU ET
CHRISTEL LE
SUCCES VOYAGE
75017
PARIS
20254776
13/12/2013 14:34
lafond
martine
leclerc voyages
78700
conflans st honorine
20241222
13/12/2013 16:58
DELHAYE
AMELIE
CARLSON WAGONLIT TRAVEL
44305
NANTES
20221832
13/12/2013 18:32
Thomas
Claire
Carrefour Voyages
34970
Lattes
20228961
17/12/2013 00:15
RIGAUT
SYLVIE
VOYAGEURS DU MONDE
75002
PARIS
20271204
18/12/2013 11:15
FOURES
MARIE
JARDEL TOURISME
31000
TOULOUSE
20221375
18/12/2013 11:30
MAGGIO
LAETITIA
DIRECTOURS
75002
PARIS
20212146
18/12/2013 12:11
CANONN E
MAGALI
DIRECTOURS
75002
PARIS
20212146
18/12/2013 14:59
jaich
peggy
fcm travel
1380
lasne
8201690
18/12/2013 15:45
TENEBA
angela
selectour voyages st fargeau
93260
LES LILAS
20296102
19/12/2013 12:22
Musumec i
Caroline
CWT TRAVEL
59650
Villeneuve d'Ascq
20255642
19/12/2013 18:02
rambaut
helene
galeries lafayette voyages
33000
bordeaux
20203245
23/12/2013 15:53
OLLIER
vanessa
BARZI VOYAGES
13781
AUBAGNE CEDEX
SALNOT
Elodie
Egencia
13003
Marseille
20257381
23/12/2013 17:25
MARIE
LAURENC E
HAVAS VOYAGES
75012
Paris
20252190
24/12/2013 13:58
17
im 01310013 0
23/12/2013 17:12
KAMAL
Anouar
CentralCruise
GAY
JULIE
GALERIES LAFAYETTE VOYAGES
rancelant
cristina
thomas cook‐ bdiffusion
Goullian
Mélissa
Leclerc Voyages
PEERE
MARION
spada
6200
Nice
non connue
25/12/2013 16:27
MONTPELLIER
20251350
26/12/2013 11:25
roquebrune cap martin
20254441
26/12/2013 15:42
95570
Moisselles
20226684
27/12/2013 10:54
Leclerc Voyages
76176
rouen cedex
20225516
28/12/2013 19:32
geraldine
cwt
44305
nantes cedex 3
20221832
31/12/2013 09:27
vannuete n
valerie
antipodes
8210683
06/01/2014 10:45
DOUCOU RE
YOUSSO UF
egencia
92052
paris la defense
20263051
06/01/2014 10:58
VERNY
CLOTHIL DE
THOMAS COOK MONTROUGE
92120
MONTROUGE
20239413
09/01/2014 14:56
PERRIN
JENNIFER
NICE VOYAGES
6000
NICE
20209210
10/01/2014 11:10
BERTINE
STEPHAN IE
CHAUCHARD EVASION
12200
VILLEFRANCHE DE ROUERGUE
20220340
10/01/2014 11:14
wallendo rff
marie noelle
wallendorff
8000
charleville mezieres
20224035
10/01/2014 12:00
forget
marion
Bourse des vols
75001
Paris
20225612
10/01/2014 12:19
Masson
Kévine
CARREFOUR VOYAGES PURPAN
31076
Toulouse Cedex 3
20228961
10/01/2014 18:38
chabrol
virginie
LOOK VOYAGES
94300
VINCENNES
20254942
14/01/2014 12:31
Collet
Annie
Havas voyages
56100
Lorient
20209420
14/01/2014 13:16
CHERBON NIER
ANAIS
HAVAS VOYAGES ROYALE
44000
Nantes
20208381
23/01/2014 15:05
DEDOUR GES
MICAELL A
CARLSON WAGONLIT TRAVEL
59650
VILLENEUVE D'ASCQ
20255642
23/01/2014 15:36
PENOTE
JESSICA
TIARE SPIRIT
75014
PARIS
DE MOURA
SONIA
OSCAR VOYAGES
75016
PARIS
20234351
24/01/2014 11:08
FLEURY
Carole
LECLERC VOYAGES
44600
ST NAZAIRE
20237125
24/01/2014 20:38
DUQUEN OY
MAGALI
HAVAS VOYAGES MIDI LIBRE
30200
BAGNOLS SUR CEZE
20203540
27/01/2014 13:43
34045
6190
1050
18
bruxelles
EMISSION ATN
24/01/2014 11:04
LENOBLE
GREGOR Y
OC TRAVEL
75008
PARIS
20257156
30/01/2014 12:51
stellittan o
maud
go voyages
75009
paris
20229252
30/01/2014 13:20
Dreano
Gwenaell e
Go Voyages
75009
Paris
20229252
30/01/2014 13:20
verrouilh
sophie
Go voyages
75009
paris
20229252
30/01/2014 13:21
FRAY
Alexandr a
GO VOYAGES
75009
PARIS
20259654
30/01/2014 13:25
dubost
thomas
voyageurs du monde
75002
paris
20271120 4
30/01/2014 14:41
Benoit
Ponthieu
Fabrik4Web
59300
Valenciennes
0
30/01/2014 22:12
Visit USA Committee website - http://www.office-tourisme-usa.com December statistics Total California pages : 14.943 pages viewed / 4964 uniques visitors California pages : 3635 pages viewed / 2566 uniques visitors Total pages :
Californie : n°4 LA : n°5 SFO : n°7
Consultation by state
/los-angeles /san-francisco /yosemite-national-park /universal-studioshollywood /alcatraz-island /san-diego 19
Pages viewed 3 377
Unique visitors 2 127
2 770
1 714
476
389
447
340
373
276
334
225
/lac-tahoe /cable-cars /hollywood-walk-fame /golden-gate-bridge
311
247
296
235
242
199
207
169
January 16th: Visit USA Board
Attendees: Michel-Yves LABBE Président (Directours), Murielle NOUCHY Vice-President (MN Organisation), Aurore SIRJEAN Accounting (Alamo), Geoffrey DUVAL (Jetset Voyages), Nancy MASSE (NM Marketing), Rémi Vénitien (Vacances Transat), Delphine AUBERT Promotion Manager, Cyrille ARIEU Promotion Manager Assistant
Newsletters Visit California and Visit USA Committee Workshops invitations Sent to Travel agents from the cities of Strasbourg and Marseille Sent on January 22th Deleveries messages
137 / 137
Click Rate
2.2% (3/137)
Opening Rate
15% (20 /137)
http://cluster010.ovh.net/~mno/CALIFORNIE/WorkshopVUSA2014/index.html
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Visit California Itinerary n°4 : Bay area & San Francisco Sent on January 30 th Deleveries messages
6292 / 6292
Click Rate
1.0% (64/6292)
Opening Rate
17% (1099/6292)
http://cluster010.ovh.net/~mno/newsletters/CALIFORNIE/NL_ITINERAIRE/JANVIER20 14/index.html
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Co-op opportunities Voyage Privé 1st results of the California thematic operation: The full results in the next report and will show us what was the best sellers tours, click rate in Vicit California logo and other details.
Home Page
Dedicated page
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Newsletter Link: http://info.news.voyageprive.com/HM?a=ENX7CqkljIKN8SA9MKJOVVznGHxKLLc6x_cS tGb5lw8W0bBhOG5mpqVsje_HhdAFelBg
WORKSHOPS & TRAININGS Jet Set Voyages
Paris on january 14th, 2013 Lyon on january 23rd, 2013
Program 09h15 : Nevada 10h15 : Las Vegas 11h00 : Colorado 12h00 : Air France 12h30 : déjeuner 2.00 : Utah 3.00 : Californie & Kimpton 4.30 : SFO 5.30 : Hawaii 6.30 : fin de la session 23
Visit California will offer 1 trip to California with 9 nights/10 days, in Santa Monica, Santa Barbara, San Diego, Palm Springs & Solvang.
FTI Voyages On January 23th, Visit California partnered with FTI for a workshop organized in Saint Germain en Laye. This event was organized at the occasion of the launch of their new long haul destination brochure that includes California.
35 travel agents attendeed the event FTI Group consits on 13 brands which represents a wide range of differents products and know-how. Our skills are based on our 30 years experience in tourism industry with more than 3,1 million passengers per year. FTI Touristik, the tour-operating branch of the group, reach yet the 4th rank in Germany and the 9th rank in Europe. From the headquarter in Munich, Germany, FTI Group spreads with his sister compagnies in Austria, Swiss, France… as well as all over the world with more than 3 500 employees. The group offers more than10.000 hotels, round trips and cruises across more than 80 countries worldwide.
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Visit USA Committee All the information can be found on http://www.office-tourisme-usa.com/workshop
Marseille – Hotel Radisson Blu – january 30th,2014 from 6.00 to 10.00pm
Strasbourg – Sofitel Strasbourg Grande Ile – February 4th, 2014 février 2014 from 6.00 to 10.00pm
Paris – Les Salons Hoche - february 13th, 2014 from 4.00 to 10.00pm
Voyamar We’ll participate to workshop in Lille on march 13th, 2014 organized by the tour operator Voyamar. At the opportunity of the launch of their new brochure USA/Canada. Below is the invitation sent to the travel agents Program
4.00: Set-up of the tables and materials 4.30/8.00: Travel Agents Workshop 8.30: Cocktail & dinner 11.00: End of the event
Visit California will offer 1 VCA pack with goodies and 3 bottles of Californian wines.
Evening Party Kuoni 25
Murielle participated to a workshop organized by Kuoni/Thomas Cook and offer 1 trip to California for 2 to 1 lucky travel agent: Laura Agence Enseigne JET TOURS 15, rue de Paris 91100 CORBEIL ESSONNES
Trainings La Route des Voyages On January 23rd, Sihame gave a training to 5 members of la Route des Voyages. Voyamar On January 29th, 2 training sessions have been given to 8 USA specialists at the occasion of the launch of a new USA brochure. Euram Last minute opportunity for a training in Nantes with the Reseau Préférences, 17 local travel agencies.
MISCELLANEOUS Online Brochure Analysis Training We finished to analyse all the brochures and to insert all the data on the web platform. A summary of the data will be extracted and communicated soon. Sales calls
January 2nd, 2014: Sandrine Hauzi 26
January 2ns: XL Airways – Stépahanie KAMMERER
January 10th: Stéphane MICHEL from Thomas COOK
January 28th: béatrice de rotalier – Delta Air Lines
EURO-DOLLAR EXCHANGE RATE
http://www.exchange-rates.org/
27
COMMUNICATION & PR January Actions Press‐trips (Past & to come)
Maxime ROVERE & Juliette ELIE – FIGARO POCKET MAGAZINE Request is sent to Palm Springs and San Francisco. Airline tickets are already edited and we’re now waiting for the itinerary.
Marianne LOISON – L’ART DES JARDINS We defined the itinerary and the request will be sent to the cvb’s beginning of january. Air France will edit the airline ticket soon.
Ludovic DUNOD ‐ RADIO FRANCE INTERNATIONAL He is studying all the report thematics and 'll send his request for a special cultural report in L.A/ several thematics of 47 minuts each.. Catherine is following BALTHAZARMAISONS COTE SUD Dominique HOMS Californian wines & vineyards / Déco Design South California. Catherine is following K. PELLEGRINO luxe‐magazine.com K. would like to realize our Press Trip Programm with luxury hôtels in focus. Catherine is following COUNTRY & HOTELS P.E VINCENT following his request. Catherine give him a lot of informations. QUOTIDIEN DU TOURISME Wants to do a special North California. Need to discuss and fix dates et detailed itinerary TOUR HEBDO We have to make a proposal report. They are waiting for our program ECHO TOURISTIQUE Wants to do a special South California. Need to discuss and fix dates et detailed
Anne Pastor - INTER Anne would like to do a press trip from april 11th to 23th, 2014. Thematic of her articles Los Angeles : City of movie, City of turism Discover Parc Yosemite San Francisco : Fashion City Information about the media Generalist media (5 millions listeners) Profil audience 40 to 55 Year’s Old 28
Coverage : France, Europe. On line and Podcast (5 mllions each month)
VCA GROUP PRESS TRIP Dates: March 29 Th to April the 6 Th. Itinerary will be 2 x SANTA MONICA/ 2 x SANTA BARBARA / 1 x SANTA YNEZ VALLEY/ 2 x PALM SPRINGS.
JOURNALISTS
OUTLETS
Jean Pierre CHANIAL
LE FIGARO
Pascale MISSOUD
LES ECHOS supp. week-end
Dominique TROUILLER
ECHO TOURISTIQUE
Bérengère LAUPRETRE
FEMME ACTUELLE
Elodie PETIT
ELLE.FR
Catherine PALOMINO
MEDIA RELATIONS
Sihame HADDANE
VISIT CALIFORNIA
The request has to be reviewed by Lilly and the lead will be sent to cvb’s afterwards.
29
COMMUNICATION AND MEASUREMENTS Summary of articles
Parutio ns
Monthly Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily
n°
Magazine
Magazine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine
Golf Magazine Ski Info La Quotidienne Le Quotidien du Tourisme Le Quotidien du Tourisme Tour Hebdo Voyager‐Magazine Voyager‐Magazine Le Podcast Journal City Breaks Veille Info Tourisme Tourmag Tourmag Le Quotidien du Tourisme Le Quotidien du Tourisme RSS Tourisme Info La Quotidienne La Quotidienne Tour Hebdo Routard You Vox Voyager‐Magazine La Quotidienne La Quotidienne
SUBTOTAL Weekly Monthly Bimont hly Bimont hly Weekly
Magazine Magazine Magazine Magazine Magazine
Grazia Geo
Circulation
nb.pages Surface
Valorisation of Monthly parutions California
GENERATED 9 50 082 4 1 500 000 2 31 890 1 17 300 1 17 300 2 112 417 3 135 000 4 135 000 4 170 000 2 1 000 1 37 000 1 249 125 1 249 125 2 17 300 1 17 300 2 50 000 2 31 890 1 31 890 1 112 417 1 2 000 000 1 250 000 2 135 000 1 31 890 1 31 890 5 414 816 50 NON GENERATED 302 357 2 304 240 2
Air France Madame
267 119
Terre de Vins Femme Actuelle
38 000 1 162 371 30
1 1 1
1,413
2014
JANUARY
Unit Price
AVE dollars AVE euros Exchange €1:$1.41 3
x 3 Ad Value Dollars
7 600 1 000 1 000 5 990 5 990 2 000 1 000 1 000 1 000 1 000 1 000 1 000 1 000 5 990 5 990 1 000 1 000 1 000 2 000 1 000 1 000 1 000 1 000 1 000 52 560
68 400 4 000 2 000 5 990 5 990 4 000 3 000 4 000 4 000 2 000 1 000 1 000 1 000 11 980 5 990 2 000 2 000 1 000 2 000 1 000 1 000 2 000 1 000 1 000
96 649 5 652 2 826 8 464 8 464 5 652 4 239 5 652 5 652 2 826 1 413 1 413 1 413 16 928 8 464 2 826 2 826 1 413 2 826 1 413 1 413 2 826 1 413 1 413
289 948 16 956 8 478 25 392 25 392 16 956 12 717 16 956 16 956 8 478 4 239 4 239 4 239 50 783 25 392 8 478 8 478 4 239 8 478 4 239 4 239 8 478 4 239 4 239
137 350
194 076
582 227
17 500 29500
35 000 59000
49 455 83367
148 365 250101
17 800
25 151
75 454
5 500
7 772
23 315
40 300
56 944
170 832
17 800 5 500 40 300
Monthly Magazine Weekly Monthly Daily Daily Daily Daily Daily Daily
Résidences Immobilier Côte d'Azur & Provence Le Figaro Magazine Cuisine Actuelle Madmoizelle.com Voyager‐Magazine Relaxnews Je‐Magazine Kairn.com I‐Voyages.net
178 534
1
4 600
4 600
6 500
19 499
SUBTOTAL
532 782 266 447 1 800 000 135 000 1 000 18 800 50 000 100 000 5 156 650
1 1 2 1 1 1 1 1 17
36 000 15 800 1 000 1 000 1 000 1 000 1 000 1 000 173 000
36 000 15 800 2 000 1 000 1 000 1 000 1 000 1 000 221 000
50 868 22 325 2 826 1 413 1 413 1 413 1 413 1 413 312 273
152 604 66 976 8 478 4 239 4 239 4 239 4 239 4 239 936 819
TOTAL
10 571 466
67
225 560
358 350
506 349
1 519 046
Magazine Magazine Webzine Webzine Webzine Webzine Webzine Webzine
TOTAL ACTIVITIES SUMMARY
TOTAL ACTIVITIES SUMMARY CALIFORNIA TOURISM France & Belgium ‐ Fiscal Year 2013/2014 MONTH : JANUARY Generated Off line
COVERAGE
CIRCULATION
AVE €
AVE $
PR VALUE
24
ARTICLES
5 414 816
137 350
194 076
582 227
9
PAGES
50 082
$68 400
$96 649
$289 948
$0
$0
Web Site
41
PAGES
5 364 734
$68 950
$97 426
$292 279
Non Generated Off line
14
ARTICLES
5 156 650
221 000
312 273
936 819
8
PAGES
3 051 850
$214 000
$302 382
$907 146
Web Site
7
PAGES
2 104 800
$7 000
$9 891
$29 673
TV
MINUTES
38
10 571 466
358 350
506 349
1 519 046
Radio
Total
31
TOTAL ACTIVITY SUMMARY 2013/2014
TOTAL ACTIVITIES SUMMARY CALIFORNIA TOURISM France & Belgium ‐ Fiscal Year 2013/2014 GRAND TOTAL FISCAL YEAR 2012/2013 Generated
COVERAGE
CIRCULATION
AVE €
AVE $
PR VALUE
44
articles
14 189 671
12 292 737
17 369 637
52 108 912
Off line
13
pages
730 187
135 790
191 871
575 614
Website
30
pages
840 000
30 000
139 816
127 170
62,77
minutes
12 619 484
12 126 947
17 135 376
51 406 128
Non Generated Off line
143
articles
44 539 875
5 380 340,00 € $ 7 602 420,45
$22 807 261,34
170
pages
27 054 261
3 918 728,00 € $ 5 537 162,69
$16 611 488,07
Web Site
85
pages
15 036 757
473 567,00 € $ 669 150,17
$ 2 007 450,51
TV
118
minutes
187
articles
58 729 546
Radio
Total
32
17 673 077,00 € $24 972 057,83
$74 916 173,48
Summary of articles Golf Magazine Following his press trip in California, Roland Machennaud has published a 9 pages article on Golf Magazine dealing with “must seen” golf in California by mentioning placing to play golf such as the Torrey Pines Lodge, La Quinta Resort, Sand Piper or the Glenn Annie Ski Info Arnaud Rolland from Ski Info have participated to our High Sierra Fam Trip in May 2013. Flollowing this fam trips, he has published a 5 pages article on High Sierra dealing about the resorts in North Lake Tahoe, South Lake Tahoe, Mammoth Lakes and Yosemite. Link: http://www.skiinfo.fr/actualites/a/588177/ski-dans-la-high-sierra--au-c%C5%93urde-la-californie
33
La Quotdienne‐ Le quotidien du Tourisme An article dealing with the new Visit California tool in order to boost the destination for French professional tourism. They can load their California products on a dedicate portal. Traveltrade.visitcalifornia.fr Tour Hebdo Florence Brunel, journalist for the Tour Hebdo magazine has interviewed Murielle Nouchy in order to explain how and why Visit California proposes a new portal for the tour operators and travel agents. Voyager‐magazine Following our newsletter on Santa Barbara, Dominique Krauskopf has published an article on Voyager-magazine dealing with luxe hotels in Santa Barbara such as Harbor View Inn, El Encanto, Four Season Resort The Biltmore or Le Bacara Resort & Spa. Voyager‐magazine‐ Le Podcast Journal Following our press release on Palm Springs, the articles deal with luxe, hotels, spa and all events in Palm Spring. City Breaks Following our press release on Julia Morgan, City Breaks has published an article dealing with Julia Morgan and all her accomplishments during her life. Veille info Tourisme – Tourmag – Le Quotidien du Tourisme – RSS Toursime Infos Four medias has published article dealing with the increase of tourist in Los Angeles following our press release. For the third year, 42,2 million of visitors in 2013, Los Angeles is the second city the most visited. La Quotidienne – Tour Hebdo – Routard.com – You Vox Following our press release relaunch on “Car Free LA”, four medias published an article with the new way to explore Los Angeles. Voyager‐magazine Following our newsletter on High Sierra, the article deals with a presentation of High Sierra and the events there, the author La Quotidienne For the launch of the new Vacances Fabuleuses brochure, an article has been published on the party made for the occasion where Visit Califronia was present. La Quotidienne The Visit USA Committee organized a serie of workshop in Marseille, Strasbourg and Paris, where Visit California is partner by offering a California wine degustation.
34
TECHNOLOGY SUMMARY Visitcalifornia.fr
Visitcalifornia.fr.
The number of visitors during January 2014 is the most important we never achieved with 12998 visitors !! You can see a peak of traffic in the middle of the month with 433 visits on the Sunday, 19th. To acheived such a result, we relaunch a Google Adwords campaign on January Monday 13th.
TRAFFIC SOURCES
Year to Year
Month to Month
JANUARY DECEMBER JANUARY Variation Variation 2014 2013 2013 Rate Rate
THE BASICS
Visitcalifornia.fr
Visits
12998
7940
9541
36,23%
63,70%
Pageviews
42159
24923
30797
36,89%
69,16%
Pages/Visit
3,24
3,14
3,23
0,31%
3,18%
Bounce rate
33,92%
32,20%
31,72%
6,94%
5,34%
Avg. Time on site 00:03:55
00:03:55
00:03:53
0,86%
0,00%
5,54%
‐0,55%
New Visits
82,84%
83,30%
78,49%
Direct Trafic
8,74%
10,92%
14,41%
‐39,35% ‐19,96%
Referring sites
15,06%
15,26%
18,86%
‐20,15%
‐1,31%
Search engines
67,68%
72,25%
66,73%
1,42%
‐6,33%
As you can see thanks to the table, most of the BASICS indicators are green this month. The year to year comparison shows that the number of visitors increased. As the number of visitors is increasing in 2014 compared to 2013, the number of pages read and the time passed on the website are also increasing. The average time passed on site is slightly increasing too.
35
The month to month comparison is very good too in terms of BASICS indicators. The average time passed on site is exactly the same as in December 2013. The only important loss is regarding Direct Traffic
This month is the better in number of visitors we never achieved. We touch the 13.000 visitors on the website.
36
MAIN KEY WORDS GOOGLED
In January, we can see that the main keywords Googled leading to our website are different as in December 2013 : The very new one in the Top 3 is : - (la) Californie / California - visitcalifornia.fr (which shows that our website is more and more known by the public) - carte (de la) californie + californie carte / Guide
37
Variations table: Key Word
Aug. Sept. Oct. Nov. Dec. JANUARY Variation Rate 2013 2013 2013 2013 2013
californie + california
408
132
102
128
126
183
Jan. 2014 vs Dec. 2013 45,24%
visitcalifornia + visit california + www.visitcalifornia.fr + visitcalifornia.fr carte (de la) californie + californie carte / Guide
164
35
48
36
38
96
152,63%
124
63
48
44
88
84
‐4,55%
californie tourisme + tourisme california
96
35
40
21
33
64
93,94%
meilleur saison/période/mois pour la californie
11
orange county climat californie / météo californie
2014
4 53
office tourisme californie
18
17
7
6
golf californie
4
10
150,00%
6
9
50,00%
4
8
100,00%
2
8
apace loisirs
2
california magasin
3
californie du sud
3
6
6
0,00%
6 2
6
200,00%
3
6
100,00%
4
3
5
66,67%
6
3
4
33,33%
distance californie
3
4
33,33%
office de tourisme los angeles
3
4
33,33%
visite navire guerre californie vivre en californie
12
californie voyage / california travel
9
3
voyage californie itinéraire
4
à voir / que voir / à voir / à faire en californie
51
17
15
12
2
4
que/quoi faire à los angeles
15
16
44
7
7
7
Visa Californie plages californie / surf californie
3 21
4
8
7
5
5
4
location camping car californie
3
location vacances californie
3
meilleur parcours pour decouvrir la californie en voiture parcs nationaux californie
3
histoire de la californie
11
3
4
3
3
3
3
attraction touristique californie
2
quartier mexicain de los angeles
3
californie camping car
GREEN : BLUE : RED : ORANGE :
3
Increasing in comparison of the month before Equal Decreasing in comparison of the month before Not used the month before 38
100,00%
Several new entries this month with : meilleur saison/période/mois pour la californie california magasin (already used in December 2013) voyage californie itinéraire
GOOGLE ADWORDS We launch a campaign Google AdWords at the beginning of the year on GOOGLE ADWORDS. We choose to link this campaign directly to the page http://www.visitcalifornia.fr/Guide-pratique-du-visiteur/ of our website.
We can see that the beginning of the campaign did not provide us visitors, time for Google to launch it. From the 13th of January to the end of the month, we counted 1.009 clicks provided by the main keywords bellow : 39
Technical vocab : Search Network : your result page when you enter some keywords in Google search bar Display Network : Google has got a lot of website's partners where your ad can appear The 3 more used key words generating clicks are still : - " Etats-Unis" with 121 clicks - " Tourisme Californie" with 76 clicks - " Carte Californie" with 71 clicks But the better ROI regarding the number of clicks versus the number of the ad has been view are: - "Visiter Californie" with 71 clicks for 1143 views (6.21%) - "visite Californie" with 19 clics for 592 views (3.21%) - "carte Californie" with 76 clicks for 4219 views (1.80%) Please have a look to the graph below concerning ROI
Key Words
Maximal Numbe cost per clic rs of authorized Clics (€)
Variatio n Rate Averag Numb Total Average Clics vs e Cost er of Cost position on Numbe per clic views (€) the page r of (€) views
Etats Unis
auto : 0,44
121
28449
0,43%
0,31 37,56
3,5
Tourisme Californie
auto : 0,44
105
7765
1,35%
0,22 23,44
2,8
carte Californie
auto : 0,44
76
4219
1,80%
0,29 21,74
1,7
Visiter Californie
auto : 0,44
71
1143
6,21%
0,25 17,74
2,5
Voyage Californie
auto : 0,44
55
5108
1,08%
0,31 16,94
4,5
Vacances Californie
auto : 0,44
23
7207
0,32%
0,34
7,75
4,5
circuit Californie
auto : 0,44
22
1778
1,24%
0,36
7,9
6,9
sejour en californie
auto : 0,44
21
1316
1,60%
0,37
7,7
4,7
visite californie
auto : 0,44
19
592
3,21%
0,28
5,35
2,7
Voyage San Francisco auto : 0,44 Tourisme San Francisco auto : 0,44
19
10015
0,19%
0,37
6,94
5,9
14
3628
0,39%
0,36
4,98
5,7
vacances usa
auto : 0,44
10
3142
0,32%
0,55
5,51
6,5
Vacances Los Angeles auto : 0,44
8
792
1,01%
0,8
6,37
5,4
Yosemite
auto : 0,44
6
2656
0,23%
0,3
1,77
3,7
voyage en californie Vacances San Francisco
auto : 0,44
5
477
1,05%
0,38
1,89
5,5
auto : 0,44
4
3841
0,10%
0,37
1,49
6,5
vacances etats unis
auto : 0,44
3
371
0,81%
0,33
1
6,9
Lac Tahoe
auto : 0,44
2
91
2,20%
0,43
0,86
3
que faire en Californie auto : 0,44
2
140
1,43%
0,35
0,7
1,9
Lake Tahoe
auto : 0,44
1
1084
0,09%
0,34
0,34
2,2
Santa Barbara
auto : 0,44
1
1738
0,06%
0,18
0,18
3,5
guides touristiques
auto : 0,44
0
314
0,00%
0
0
5,2
40
Total : Search Network Total : Display Network Total
588
449
1037
VISIT PROVIDERS
41
85866 32409 2 40995 8
0,68% 0,14% 0,25%
178,1 5 104,0 0,23 2 282,1 0,27 7 0,3
4,2 2,6 2,9
GREEN :
Increasing in comparison of the month before
BLUE : Equal RED : Decreasing in comparison of the month before ORANGE : Not used the month before 42
Variation Table Our main website provider is again Office-tourisme-usa.com as the months before. Most of our main providers are green this month, which is logical because we have more visitors the month before.
August Oct. Nov. Dec. JANUARY Variation Sept.2013 2013 2013 2013 2013 2014 Rate
Google Adwords Office‐tourisme‐usa.com
580
626
676 385 448
1037 669
49,33%
bing
82
62
121
79
83
162
95,18%
TripAdvisor
66
53
82
111 109
145
33,03%
Routard
113
62
92
73
96
136
41,67%
yahoo
57
32
80
56
76
118
55,26%
wikipedia.fr
54
47
57
62
109
authentikusa.com
73
94
51,61%
Visitcalifornia.com
142
80
44
41
36
83
130,56%
Google.fr
72
36
39
27
34
39
14,71%
Ask
26
19
18
23
13
27
107,69%
idéesvoyages.visitcalifornia.fr
18
16
22
18
25
38,89%
lechotouristique.com
57
28
15
6
25
316,67%
Babylon
13
15
17
17
15
18
20,00%
sfr.fr
15
7
16
7
13
17
30,77%
Newsletters
16
13
14
13
17
30,77%
Facebook
32
15
5
24
8
16
100,00%
start.mysearchdial.com
9
11
7
5
11
16
45,45%
17
15
‐11,76%
5
4
8
9
14
55,56%
easyvoyage.com
8
24
13
‐45,83%
voyagesouestusa.kazeo.com
13
katze.fr
11
7
9
10
11,11%
wikitravel.org
6
9
175,00%
btexpo.com
3
4
12
traveltrade.visitcalifornia.fr
3
13
8
8
10
25,00%
search.free.fr
7
5
4
9
8
9
12,50%
magazine‐voyage.com
6
4
6
12
5
9
80,00%
visitcalifornia.de
7
5
4
6
4
9
125,00%
sunsetbld.com
8
7
4
7
8
14,29%
3
3
5
8
60,00%
avg
3
Conduit
18
20
lemoteur.ke.voila.fr voyageforum.com
lesaventuriersvoyageurs.com
havas‐voyages.fr
43
3
8
166,67%
13
12
13
7
‐46,15%
4
3
6
100,00%
challenge‐californie.com
6
4
3
3
5
5
0,00%
4
4
0,00%
15
3
7
3
4
33,33%
delta‐search.com
29
3
4
33,33%
maisondesetatsunis.com
6
3
7
4
0
search.sweetim.com
6
4
4
0
allezgizele.com
13
cali‐fun.com amazon
Legend: GREEN : BLUE : RED : ORANGE :
Increasing in comparison of the month before Equal Decreasing in comparison of the month before Not used the month before
TO COME IN FEBRUARY & MARCH SALES CHALLENGE AIR TAHITI NUI OUTLOOK FORUM PASADENA WORKSHOP VUSA STRASBOURG (February 4th) WORKSHOP JET SET VOYAGES / CARREFOUR VOYAGES ( February 6th) WORKSHOP VUSA PARIS (February 13th) FAM TRIP DESERTS (March 8th – 15th, 2014) WORKSHOP VOYAMAR : (March 13th) AIR FRANCE TRAINING DAY 2014 (March 25th, 2014) PRESS TRIP L’ART DES JARDINS + VCA GROUP
44