Foreword by Eve Taylor O.B.E. After many years of proven success of my formulations – some of you knew them as Aromatherapy Facial Blends 1-5 and many of you from over 30 years ago may have known them as Geranium, Sandalwood, Ylang Ylang, Jasmine and Bois de Rose or even Additives; I have now decided to re-launch and update my blends. I’m very excited this year to see ‘my babies’ have grown into luxury serums for professional strength and use, plus our new retail serums. They work, but importantly there are no preservatives of any kind in our facial serums. We have an introductory price to you this year to enable you to try with confidence, perhaps compare with other similar products. This is a very exciting development for us at Eve Taylor (London) Ltd. I wish you all every success in your future development.

September 2015

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Eve Taylor® Aromatic Serums Over 50 years ago, Eve Taylor blended 5 synergistic essential oil blends with the purpose of treating facial skin issues. These blends were, and continue to be central to the Eve Taylor® facial treatment and homecare regime for increased results. Standing the test of time and retaining the same formulation of essential oils and signature hand blending technique, these original blends have become iconic within the industry and have improved the skin of thousands. We are proud to present to you our newest initiative – the re-launch of these amazing blends into Eve Taylor® Aromatic Serums.

Why the change? When the blends were first developed back in the 1960’s things were somewhat different to today’s fast moving consumer driven market. As time has moved on we have identified the need to evolve with the times and have taken the decision to reboot these amazing products to fit in with the needs of modern day skin care. Giving our most iconic products such a radical refresh will help increase the consumer image, appeal more to the mainstream press. Cementing our global position within the skin care market with this new image will, in turn increase sales for all. What’s changed? Whilst the formulation of the retail blends remains the same at 8% strength, the strength of the professional formulations has been increased to 15% to provide even better results in the professional facial treatment. The name ‘Face Treatment Oil’ has now become Aromatic Serum and the previous No1/No2 etc now has a new name to reflect on the effects and benefits of the individual product. Soothing Aromatic Serum replaces Face Treatment Oil No1 Calming Aromatic Serum replaces Face Treatment Oil No2 Clearing Aromatic Serum replaces Face Treatment Oil No3 Balancing Aromatic Serum replaces Face Treatment Oil No4 Revitalising Aromatic Serum replaces Face Treatment Oil No5 In the transitional period while users adapt to the new names, we will continue to still use the existing number on the packaging (No1/No2 etc) in addition to the new names to assist in the changeover. We have also repackaged these products into 2 very different types of components to differentiate between retail and professional versions. Both come with a new dispensing system.

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Professional Aromatic Serums now come in a 35ml metal bottle with dropper applicator. Use 6-10 drops when performing the Eve Taylor ® Drainage Massage, or 3-4 drops under masque or moisturiser. Retail Aromatic Serums now come boxed and are packaged in a high look 25ml glass bottle with chrome look cuff and luxury pipette applicator, meaning just 3-4 drops are needed per application. The elegant feel of this new bottle and the new method of dispensing the serum creates an opulent aromatic experience for the user. Integrating Aromatic Serums into the Eve Taylor® facial treatment We continue to use the Aromatic Serums in 2 ways: Applying 3-4 drops into the skin in a pressing motion, under facial masque or moisturiser. Used with the Eve Taylor® Facial Drainage Massage technique, by applying 6-10 drops in a gentle application and proceeding with the specialised movements (see Supporting Materials). Integrating Aromatic Serums into the Eve Taylor® homecare regime The new Aromatic Serums are a key element in the ongoing improvement and maintenance of client’s skin as part of their homecare regime. We recommend their homecare regime comprises of the following key elements: Cleanse, TREAT, Tone and Moisturise. At the TREAT stage we apply 3-4 drops of Aromatic Serum to the skin in a pressing or roll patting motion. We don’t rub into the skin. (If the client wishes to include a water based Advanced Serum into their regime, we recommend that this is applied first followed by the lipid based Aromatic Serum for maximum penetration benefits).

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The story behind Eve Taylor® Aromatic Serum formulations Eve Taylor® blended oils have been renowned throughout the world for decades owing to the strict process that the ingredients go through from their growth to the end blending technique. -Globally sourced natural essential oils We source all of our natural essential oils from locations throughout the world with the best climates, creating conditions that provide the best quality and strength essential oils. We only use sustainable sources meaning that we are being responsible and ensuring the amazing plant sources we use are maintained for future generations to come. -Hand harvesting When our plant sources are harvested, we only use a hand harvesting technique and never use machines to harvest the plants. Harvesting by hand ensures the plants are cut with care to maintain the full value from the crop and to avoid any damage which may result in less potent oils. -First distillation steam extraction Within hours of the harvest the plants undergo a process of extraction to release the aromatic essential oil portion from the crop. The majority of essential oils Eve Taylor® use are extracted using first distillation steam extraction. This process uses huge ‘stills’ where the plants are placed inside. Steam at specific temperatures is passed through the still at pressure, this causes the steam to break through the plants and allows essential oil molecules to burst out of the leaves/stems etc. The temperature must be hot enough to allow the full therapeutic yield to be extracted from the crop, but not too hot to scorch the crop and destroy the therapeutic value. The steam rises up and passes through a connecting pipe leading to a condenser where it cools and returns to a water consistency. As the essential oils don’t mix with water they form upon the surface of the water where it is then siphoned off ready to be used. -Signature hand blending technique Our Aromatic Serums use a time honored signature hand blending technique which was developed by Eve herself in the 1960’s, the technique and blend formulations are the same today as they were then. The essential oils are blended together as a concentrate mixture and then left to synergise for a minimum of 3 weeks in a specially ventilated room devoid of heat and light.

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Essential oil Synergies When essential oils are blended together using the signature blending technique their individual properties are enhanced and increased. The collective synergy between the oils becomes much more powerful than the individual oils alone. After the oils have synergised they are tested then added to the blended base oils and bottled ready for use. These elements collectively give the Aromatic Serums their world renowned potency which users have become accustomed to over the decades. Soothing Aromatic Serum (No1) – Most beneficial essential oil – Geranium, blended with Eucalyptus, Cypress, Lavender and Sandalwood; in a base of Soya, Hazelnut Avocado and Wheatgerm. This unique blend of essential oils cools the skin and reduces redness while encouraging oxygenation of the tissues. This blend is selected for skin with general sensitivity, skin prone to allergies, sinus issues, hay fever, smokers and other skin exposed to environmental irritants. We recommend this serum to be used on pregnant skin, after the first trimester. Calming Aromatic Serum (No2) – Most beneficial essential oil – East Indian Sandalwood, blended with Niaouli, Basil, Lavender and Eucalyptus, in a base of Soya, Hazelnut Avocado and Wheatgerm. A blend for clients with Rosacea, redness, broken capillaries or thread veins, delicate, fragile or sunburned skin and provides a buffer against environmental pollution. It assists in strengthening circulatory impairment causing the redness on the skin and provides a calming effect also. Clearing Aromatic Serum (No3) – Most beneficial essential oil – Ylang Ylang, blended with Lemongrass, Cedarwood, Lavender and Rosewood, in a base of Soya, Hazelnut Avocado and Wheatgerm. A blend to use on congested, oily and acneic skins, providing anti-bacterial and anti-septic properties while regulating action helps reduce breakouts and overactive oil production. Balancing Aromatic Serum (No4) – Most beneficial essential oil – Jasmine, blended with Rosewood, Lavender, Geranium, Basil, Niaouli and Ylang Yang in a base of Soya, Hazelnut Avocado and Wheatgerm. This blend keeps the skin with a natural healthy glow and maintains the skins balance in normal and combination skin types.

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Revitalising Aromatic Serum (No5) – Most beneficial essential oil – Rosewood, blended with Cedarwood, Marjorm, Lavender, Orange, Geranium and Sandalwood in a base of Soya, Hazelnut Avocado and Wheatgerm. A blend used by Mature, ageing or post-menopausal clients to nourish lipid dry skin and improve elasticity. This blend is enjoyed by so many due to its cellular stimulating and microcirculating nature, feeding the skin with essential fatty acids and preserving the skins integrity.

Supporting materials Following on from feedback and the success of recent improvements we’ve made to communications and marketing, we are creating a much more consumer driven marketing approach to the launch of the Aromatic Serums We have produced and created the following materials for you to use in your business; POS materials, Navigator pages and Eve Taylor® Facial Drainage Massage Technique video may be found within the Professional Area of the website: A5 Aromatic Serum Flyers 20 pack for £1.00. Website order code: FLSER A4 Retail Marketing poster (downloadable) / POS / Flyer front – Black version A4 Retail Marketing poster (downloadable) / POS / Flyer front – White version A4 Retail Marketing poster (downloadable) / POS / Flyer back – White version only Replacement pages for Navigator Eve Taylor® Facial Drainage Massage Technique video Image of each Retail Aromatic Serum glass bottle (Save directly from the website product pages) Social Media marketing, black version – 1500x1500 square Social Media marketing, white version – 1500x1500 square (share directly from the Facebook group and page) Suggested copy for websites/brochures etc (See next page)

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Suggested wording for websites or retail areas etc “Eve Taylor® Aromatic Serums are world renowned essential oil blends created to treat facial skin issues. Using nature’s finest hand harvested pure essential oils, sourced globally and expertly hand blended using a signature fifty year old technique, the intrinsic elements of these super botanicals synergise to enhance their potency and naturally generate additional properties. Applied sparingly to the skin, these super serums rapidly absorb giving superior therapeutic effects and bringing natural health and radiance to the skin. Eve Taylor® Aromatic Serums are completely natural and blended without the need for preservatives.” “Naturally beautiful skin, in just 3 drops Discover your best ever skin with Aromatic Serums. Enriched with rapidly absorbing hand blended essential oils and botanicals for superior therapeutic effects, skin is hydrated, nourished and radiant. 100% NATURAL 100% PRESERVATIVE FREE”

“Eve Taylor® Aromatic Serums are enriched with rapidly absorbing hand blended essential oils and botanicals for superior therapeutic effects. Relaunched for the modern generation these formulations retain their original time honored recipes and continue to be completely natural.”

Questions and queries We hope this guide answers all of your questions, however if you have more questions please contact us at Eve Taylor ® UK Head Office: 01733 260161 [email protected]

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