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In Home Appliances, Air Conditioning Systems and New Environmental Technologies, we produce innovative products that enhance the enjoyment of life while leaving a smaller imprint on the environment. Takanori Ninomiya
President and Director
At Hitachi Appliances we take great pride in our work to improve quality of life. We
For Society
Contributing through Product Innovation
For the Environment
For Life
Hitachi Appliances Business Domains
Home Appliances ● Air Conditioning Systems ● New Environmental Technologies ●
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develop, manufacture, and market state-of-the-art products for homes and businesses worldwide. We term our goods premium̶not as a simple designation for luxury, but to describe their combination of life-enriching convenience and low-impact environmental performance. In each of our business domains, we are at the forefront of product innovation. This is especially true in regard to the environment. We continue to find new ways to conserve resources, reduce energy consumption, and minimize environmental impact at each stage of the product lifecycle. In Japan, we are one of the leading manufacturers of environmentally friendly home appliances, including refrigerators, washing machines and other premium electrical goods. Our extensive range of air conditioners, which are as renowned for energy savings as life comfort, serves homes, businesses and numerous industries. And with an eye toward market leadership, we develop solar power generation systems, LED lighting equipment, and other innovative new environmental products. Our outlook is global. Through our Japan-based research and development, we develop core technologies that serve as platforms for local manufacture of superior-quality products worldwide. We conduct manufacturing and sales in China, Taiwan area, India, Brazil, Europe, and Southeast Asia. By building strong bonds in local markets, we ensure that our products are in touch with local needs. Striving to make life more comfortable for ourselves and generations to come is a fundamental human desire. Realizing it requires as much focus on protecting the environment as on bringing greater convenience to life. With the innovative technologies Hitachi Appliances is producing, we indeed have reason to be enthusiastic about the future.
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i e l d Support every part of life and society
Electr ical Home Appliances Business
We supply products and facilities to support various stages such as home, offices/ factories and communities
We deliver products such as refrigerators, washing machines, microwave ovens, rice
cookers, cleaners and air purifiers etc. to , support customers lives with the slogan
“eco + α = Hitachi.”
The efforts of Hitachi Appliances ● Supply
home appliances to support people s lives with the slogan eco +α= Hitachi ● Achieve energy conservation needs and a comfortable air conditioning environment from home to industrial use air conditioning systems ● Enhance our lineup of products in new environment fields
Comprehensive A i r C o n d i t i on i n g B u s i n e s s We cover products that extend from room air
Commercial use
conditioners to air conditioning systems for
LED Lighting Bus ines s Home use
Support, reassurance and comfort
We have a broad range of LED light bulbs such as downlights, spotlights and energy conservation/long-life LED light bulbs and LED lighting equipments. We also have a lineup of fluorescent ceiling lights with improved performance in energy conservation.
New Environment Fields
Residential Solar Power Generation Systems Business We steadily meet fast-growing needs including development of products based on our own inverter technology.
stores and offices, chiller units for industrial
use, absorption & centrifugal chillers for district heating and cooling systems.
CASE
Large Tonnage Chiller Division, Air Conditioning System Group
The Hitachi Appliance chillers are expanding their field in order to move toward achieving a low carbon society
There are many skyscraper buildings in Shinjuku-Shintoshin area surrounding the Tokyo Metropolitan Government. The absorption & centrifugal chillers for district heating and cooling systems of Hitachi Appliances are used , to run all these buildings air conditioners for cooling. The scale of the centrifugal chillers set in the Shinjuku district cooling and heating center is world-class, 10,000 refrigeration tons. This is equivalent of 14,000 room air conditioners for 13 m² rooms.＊2 The use of district heating and cooling systems has increased recently in Japan and overseas because the systems are generally considered to be more energy efficient than having them in individual buildings, they ensure a steady supply of energy and are highly effective in environmental conservation. Based on this, our products are installed in major cities including Shinjuku and facilities such as Haneda Airport as well as the international airports in Thailand and Malaysia by the global expansion of our business. To move toward the achievement of low carbon society, it is said that the smart energy network will expand. This is a network to use energy efficiently by connecting electric power, gas, low-temperature geothermal energy and renewable energy such as solar thermal etc. with a focus on district heating and cooling systems. We would also like to make further contribution to the low carbon society. ＊2 : Calculated as 10,000 refrigeration tons＝35,163kW and the capacity of a room air conditioner for a 13 m2 room is 2.5kW.
Industrial use
All-Electric Hous ing Bus ines s We propose comfortable living with a focus on electricity evolving around Eco Cute＊1 and induction heating (IH) cooking heaters etc.
＊1: A nickname used by electric power companies and water heater manufacturers as a generic term for heat pump water heaters that use CO2 natural refrigerants.
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The business domain of Hitachi Appliances are electrical home appliances business, comprehensive air conditioning business and new environment fields including LED lighting business, residential solar power generation systems business and all-electric housing business. With our electrical home appliances business, we offer products that play important roles in every part of daily life under the slogan “eco +α
= Hitachi.” Not only pursuing basic performance and energy conservation but also thinking about improving customers ʼ usability and delivering products that are fuss-free and can reduce the time spent doing housework. With our comprehensive air conditioning business, we deliver comfortable air to various spaces in homes, offices, factories and communities under the
combined structure of designing, manufacturing, selling and servicing. With our LED lighting business, residential solar power generation systems business and all-electric housing business in new environment f ields, we enhance our product lineup to take into consideration that these products are rapidly becoming widespread as customersʼ interest has increased. We also actively
Shinjuku-Shintoshin area
work on new areas such as smart houses and smart cities in collaboration with Hitachi group companies. Through these businesses, Hitachi Appliances would like to achieve the entity appropriate for a corporation that contributes to the global environment.
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Emerging countries such as China, India and Brazil continue to achieve remarkable economic growth. Economic growth of these countries is expected to continue growing rapidly. So at Hitachi Appliances, we will expand our global businesses of electrical home appliances/comprehensive air conditioning systems in emerging countries as our growth strategy. The basic policies of our growth strategy are Promote local production for local consumption and Premium strate g y. Promote local production for local consumption means that the products are developed and produced near the market to respond to customersʼ needs accurately and timely, both domestic and overseas. Premium
t r a t e g y Our target market and growth strategy
strategy is pursuing to produce products with the added value that customers can really feel. As for expanding our global businesses, focusing around our overseas bases including Asia, Europe and South America, we will structure the system of manufacturing, selling and servicing to of fer our products that f lexibly respond to the needs of each country. Moreover, as another central pillar of our growth strategy, we will also work on growing in new environment f ields such as LED lighting, residential solar power generation systems and all-electric housing etc. which all have seen rapidgrowing needs.
Based on Promote local production for local consumption and Premium strategy we will expand our global businesses of electrical home appliances/ comprehensive air conditioning systems as well as growing new environment fields
CASE
Hitachi Home & Life Solutions（India）Ltd.
Product development in emerging countries has the pleasure of growing together with local people Air conditioners for cooling are meant to cool down the room
temperatures and not directly blow cold air onto people, this is
common knowledge in Japan. However, in the hotter climate of
India, the majority of people need to be cooled down by receiving
cold air directly onto their body. Considering this fact, we changed the function of the sensors in India from the ones in Japan so that
the air conditioners in India can send a cold wind to exactly where
people are. Also, considering the needs of vegetarians, we have
introduced our 3 door refrigerators with the vegetable compartment
in the middle, which is useful for vegetarian people, while 1 or 2 door
refrigerators are mainstream in India. Thus, we can propose new ideas
Growing new environment fields
and create new markets in a growing countries.
In emerging countries such as India, which are expected to grow
into lucrative markets, we need to develop high value-added products
by utilizing Japanese technologies after fully understanding each country’ s life and culture and acknowledging their needs. What we
need to do is, once again,
“Promote local production for local consumption” and be
closely connected to local lives. , It s also a great pleasure to grow together with emerging
countries and the local people. India, where it is expected a lucrative market will grow.
Growth strategy of Hitachi Appliances ● The
basic policies are Promote local production for local consumption and Premium strategy ● Expand our global businesses of electrical home appliances /comprehensive air conditioning systems ● Grow new environment fields
The basic policies of our growth strategy Promote local production for local consumption 6
Expanding our global businesses of electrical home appliances /comprehensive air conditioning systems
Premium strategy 7
e c h n o l o g y What is the right direction of our technology development ?
CASE
Taga Home Appliance Works, Home Appliance Group
We need to apply MONOZUKURI from the customers points of view We need products that are easy for elderly people to
manufacturing system”is a new system of manufacturing
important. At Hitachi Appliances, we have responded to
of the product. This system has been installed actively
by utilizing Hitachi group’ s network and a combined
structure with design and manufacturing . By doing that,
existing line production system , and it increases the worker s
technologies such as“AUTO CLEAN ”which automatically
manufacturing of a wide variety
“ WIND IRON” which reduces the time and effort of
and fluctuation of production
housework easier, and of course, a good design is also these customers’requests under technology development
we have produced products with new functions and
● Progress
towards an innovative technology development by collecting knowledge and experience from each area of Hitachi group
● Pursue
energy conservation and develop our unique technologies and products from the customers’points of view ● Apply“ MONOZUKURI ”with high efficiency and quality by using“Optimizing technology ”which is an integration of various applied technologies and cooperating with design and manufacturing
since it has high production efficiency in comparison with
skill. We also respond flexibly to
of products in small quantities
ironing because wrinkles of clothes will be smoothed out
volumes.
Not only the products but also the system of producing
Pursuit of our group synergies
process, which one worker assembles all most every part
washes the washing tub in the washing machine and
by the high-speed wind in the dryer.
Towards the development of our unique technologies and products
the products has been evolved. “One-person cell
use, are easier to operate, have the functions to make
Manufacturing scene of Front-loading washer-dryer by“One-person cell manufacturing system”
Utilization of Japanese technologies overseas ● Expand
our Japanese technologies to adjust to other countries’needs
● Improve
our production efficiency by a production innovation
We will develop and expand our own cutting edge technologies to adjust to other countries needs by utilizing Hitachi group s network The technology development of Hitachi Appliances ● Develop
technologies of Hitachi group as a whole ● Place emphasis on energy conservation and the customers points of view ● Develop in Japan and utilize overseas 8
We develop our products by collecting knowledge and experience from each area of Hitachi group including Research Laboratories of Hitachi, Ltd. By cooperating with engineers from various areas, we produced many best-selling products such as a Front-loading washerdryer, which are considered as top-class shares in Japan. Also we produced cutting-edge technologies such as the inverter technology of refrigerators and highly efficient refrigerating cycle technology. We place emphasis on the environmental performance and customersʼ points of view along with cooperation of Hitachi group. We develop our unique technologies and products with high energy conservation performance, which customers can truly feel the value. With the development of electrical home appliances, we apply
“ MONOZUKURI ” with high efficiency and quality products by utilizing “ Optimizing technology ”
which is an integration of various applied technologies and cooperating with design and manufacturing. Furthermore, we work on restructuring of the production such as adopting “ One-person cell manufacturing system ” to enhance production efficiency. These technologies are utilized for our product development in emerging countries including China and India and we design and produce products adjusting to local needs. We are aiming to deepen the structure of expanding our Japanese technologies to utilize and apply “ MONOZUKURI ”overseas. This can lead us to improve the power of our brand and expand our sales. 9
c o l o g y To protect the environment
We strive to protect the environment to achieve a Sustainable society through technologies and solutions Environmental efforts of Hitachi Appliances ● Conduct
environmental conservation activities based on Hitachi group s Environmental Vision ● Pursue energy conservation on each stage of production and distribution etc. ● Conduct nature conservation activities with customers, local societies and employees
CASE
Tochigi Works and Our Overseas Group Company (China)
Social contribution activities related to nature conservation in Japan and overseas When the Tochigi Works was established, it created a greenbelt that closely
resembles the original state of the land by transplanting to the roadside trees
indigenous to the site and devising the layout to as far as possible avoid dividing
the natural forest. The plant has designated the greenbelt within its grounds as
a“park factory”and opened a portion of it for use by area residents. It is used as an activities ground for nearby kindergartens and elementary schools. These activities have met with public acclaim, and in October 2010 the Tochigi Works
was accredited as one of 100 cases of corporate green sites that contribute to
biodiversity preservation under the Social and Environmental Green Evaluation System.
At Hitachi Compressor Products (Guangzhou) Co., Ltd. and Hitachi Air-
conditioning & Refrigerating Products (Guangzhou) Co., Ltd. employees and their families participate in tree-planting activities sponsored by the Greening
Committee of Conghua City, Guangdong Province on a continuing basis.
Accredited as one of 100 cases of corporate green sites that contribute to biodiversity preservation
T he Hi t a chi En v ir onmen t al V i sion
Hitachi group sets our Environmental Vision to aim toward Sustainable society for environmental management and we position Prevention of Global Warming, Conservation of Resources, and Preservation of Ecosystem as very important activities. We aim to help reduce annual CO 2 emissions by 100 million tonnes by 2025 through Hitachi Products in Environmental Vision 2025. To realize that goal, we move forward with energy conservation on every electrical home appliance and air conditioning product of Hitachi Appliances as well as cutting down environmental burden by reducing the energy use of all of our business facilities. We also supervise the chemicals in the products in cooperation with our supply chain and continue our efforts to reduce transportation energy by modal shift, which is to shift from vehicle and 10
air transport to shipping or rail transport for the environment. Furthermore, we have established Kantou Eco Recycle Co., Ltd. which recycles used room air conditioners, TVs, refrigerators, freezers, washing machines and clothes dryers within our Tochigi Works. Kantou Eco Recycle has been working on making it easier to disassemble and process the products and it has also been promoting to utilize recyclable resources as a recycling plant integrated with the production factory. In addition, we also work on social contribution activities regarding nature conservation such as cooperating in local environment education, green space conservation activities in the plant sites, treeplanting activities with employeesʼ participation etc. with customers, local societies, suppliers and employees.
Greenbelt in Tochigi Works
Employees and family members who participated in tree-planting in Conghua City, Guangdong Province, from Hitachi Compressor Products (Guangzhou) Co., Ltd. and Hitachi Air-conditioning & Refrigerating Products (Guangzhou) Co., Ltd.
This is the corporate website of Hitachi Appliances
h t t p : // w w w . h i t a c h i - a p . c o m /
Please go to this website for home appliances in Japanese
kadenfan.hitachi.co.jp
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