For Sale: Healthy Fundraisers, Concessions & School Stores

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Today’s Agenda • Introduction to AHA

• Fundraisers • • • •

Purpose of Fundraising Fundraising Fatigue Grant Opportunities—alternatives to fundraising Fundraisers Ideas in Wake County

• Concessions & School Stores • Questions & Your Experiences

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Our Mission Advocates for Health in Action (AHA) fosters and supports community efforts to make healthy eating and physical activity the way of life in Wake County. More than 50 diverse organizations and community members partners are part of the AHA collaborative shaping the environment throughout Wake County.

Lets make the healthy choice the easy choice! www.AdvocatesForHealthInAction.org

AHA Communication • Health in Action enewsletter -Sign up today! -Share with friends, neighbors, school and co-workers! -Post a link on your school website or enewsletter!

• Facebook & Twitter - AHA friends and tweets. Join our social networks! - Timely updates

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Brains and Bodies Workshop Series • Final workshop of this school year • Look for a short survey—what do you want to see covered in the future?

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What’s on Your Plate? Screening • Town of Cary & AHA present kid-friendly documentary about kids and food! • April 17, 6-8:30 (Film at 6:30), Cary Arts Center • Q&A with pediatrician, diabetes educator, farmer & community gardener • Free--donations requested & tickets required

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Why do we need to focus on increasing health for our youth? • 14th most obese state (adults) • 11th most obese state (children) --F as in Fat: How Obesity Threatens America's Future 2011, July 7, 2011

• NC Adult obesity rate: 29.4%-more than 80 percent increase over the last 15 years! • NC Child obesity rate: 18.6% www.AdvocatesForHealthInAction.org

Overweight & Obese in Wake County • 43.2% of children ages 5-11 • 49.5% of children ages 12-18 --NC Nutrition and Physical Activity Surveillance System (NC-PASS) 2009

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Consequences • Emotional & Social Health o o o o o

Lower self esteem Negative body image Depression Stigmatizing, stereotyping and marginalization Teasing and bullying

• Poor Nutrition = Poor Learning o o o o o o

Behavior problems Difficulty concentrating and performing complex tasks Reduced energy levels More illness and more missed class time Reduced cognition Lower standardized test scores

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Consequences • Physical Health o o o o o o

Cardiovascular disease Hypertension Diabetes High blood cholesterol Respiratory ailments Orthopedic problems

• Huge Medical Costs o “Tipping the Scales” report from Be Active NC 2012 o In 2010, $107.18 million = cost to treat medical conditions associated with physical inactivity, excess weight and Type II diabetes

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Sarah Martin Past President of Wake PTA Council • Why raise funds? • Fundraiser fatigue • Grants as alternatives to fundraisers • Grant-writing courses

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Raising Funds and Our Kids’ Health! • Walk-a-thon/Fun Run • Organized by school vs. Boosterthon • High-profile event centered on wellness and activity as a way to raise money! • Get pledges/donations for walking or running laps at school on a designated day

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School-organized Walk or Run Event • Davis Dr. Elementary • Primary fundraiser in its 2nd year • $25K last year • Adopted Five Healthy Habits for School in the form of skits at a kick-off assembly for the Walk-a-thon • Prizes donated by community businesses • Great school spirit and wellness event!

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School-organized Walk or Run Event • Lincoln Heights Elementary: Tiger Trot 5K • • • • • • •

Kickoff in January: “Get Fit in the New Year” Pledge cards for number of people pledging to train for the March walk/run $10 fee/family to participate or $5/individual Incentive—school spirit wear available at discounted $5 per t-shirt Commercial on Tiger TV and student-made posters to promote Designed race bibs in art class DJ, fun atmosphere

• Raised approx. $2800+ -- a success: “We hope to have the event each year despite the lack of funds it generates. The school spirit and community pride can not be measured monetarily.”

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School-organized Walk or Run Event • Sterling Montessori Walk-a-Thon • • • • • •

Raised $25K first year, $18K second year Decided to make the event every other year so as not to over tap donors Didn’t want to give profits away so organized it themselves Same amount of fun and excitement Pep rally Giant mailbox set up for donations and map to get donations from around the world before the event • Second largest fundraiser behind Citipass

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Boosterthon Fun Run • National company with staff that run the event for your PTA • Lots of schools in Wake County held Boosterthon events this year… Pros • A plus for burned out PTAs…they do set-up, record-keeping, prizes, host event, etc. • Epic Adventure Character Theme—daily character education • Kids are pumped up, fun atmosphere, music, every child gets to participate whether they raise money or not • Fitness is fun! • Tools for online fundraising—easy to raise money from friends/family around the world www.AdvocatesForHealthInAction.org

Boosterthon Fun Run Mills Park Elementary • $2000 fee for the event: amounted to $2/student roughly for a every child to get a t-shirt & participate • netted $37,000+ • Previous highest fundraiser was $21K—giving campaign

• With neighborhood schools, more difficult to sell Citipass books—and useless to family out of town. Families rallied around a fitness-related event! • Not everyone will be happy that so much money leaves the school, but this school felt it never would have raised those types of funds on its own.

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Boosterthon Fun Run Farmington Woods Elementary • Organized their own fun run for years • Switched to Boosterthon this year • $17,000 raised West Lake Elementary: $23,000 raised this year, first time held event

• Eliminated food-related fundraisers and opted for a fundraiser that focused on positive physical activity with a positive message.

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More Fundraiser Ideas Fundraisers don’t have to involve fitness or healthy food, but it’s nice if they don’t have a negative impact on health. A few ideas: • Gala—St. Mary Magdalene (every other year) • Giving Drives • Golf Tournament—Brier Creek Elementary • Talent Show—Student or Staff • Service—Mulch delivery and spreading—Panther Creek High School and Cary Park Swim Team • The Produce Box • Rain Barrels—might be a great tie-in if you have a school garden • Flower Sales www.AdvocatesForHealthInAction.org

More Fundraiser Ideas Wake County Businesses with Fundraisers • The Produce Box o School sells a box of local, healthy produce for $25 and keeps $5/box o Not a huge fundraiser but a great way to raise the profile on healthy eating as a supplemental fundraiser o Teachers and staff get a discount o Template provided for flier; order period is 1 week o School collects money, Produce Box invoices school o Produce Box hands out boxes 2 weeks later –easy distribution o Can be adapted for sports teams, churches, etc.

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More Fundraiser Ideas Wake County Businesses with Fundraisers • Rain Barrels International o 55-60 gallon capacity rain barrel, several styles available o Wholesale price = $75/barrel—you add on $15-$25/barrel. (They can advise you as to price best suited to your area.) o Minimum order is 50 barrels o You promote in your school/community, they provide PDF flier o Customers reserve barrels on the company’s web site o Delivery day—2 school representatives needed to help o You collect funds, then pay company within 10 days o Any barrels not sold, they just take back with them…. o Great environmental message

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More Fundraiser Ideas Barnes & Noble Book Fair o In-store and On-line o You promote it for your school or organization—toolkit to help and special ID for your school to get credit for purchases o Get a Barnes & Noble gift card or check at the end

West Lake Elementary— stopped doing spirit night at Chic-Fil-A and Papa John’s …made approx. $1400 from this book fair compared to about $400 for Chic Fil A spirit night.

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More Fundraiser Ideas Flower Sales: Lincoln Heights Elementary o Fall and spring, generates about $650 each season o Wilde Oaks Nursery o Create and send home order forms and collect payment, order from nursery o 3 volunteers on delivery day to unload and sort orders o Estimated return on time invested is about $36/hour (compared to about $14/hour estimated to do their Tiger Trot)

Pansy Sale: Underwood Elementary o Fall (two years): netted about $700 each time o Campbell Rd. Nursery o Pre-sold 3 color choices & Pansy Plus Certificates (nursery gift certificates to go to the nursery and pick out your own flats or plants) o Nursery delivered the flowers to school on a certain day www.AdvocatesForHealthInAction.org

Concessions & School Stores: Setting Policy • Policy - Policy isn’t needed, especially for a group just starting out with healthy choices, but make sure it’s on your radar to consider some healthy options - If you’re ready to get more serious, consider a school- or organization-wide policy - i.e. all snacks less than or equal to 200 calories/serving (Eat Smart Move More NC) - Convene wellness champions to discuss goals, budget, barriers, etc. - Consider changes that can be made immediately - Consider long-range changes www.AdvocatesForHealthInAction.org

Concessions & School Stores: Setting Policy Sample Policies for Concessions • “ABC Swim Team will sell fresh fruit and yogurt at every swim meet.” • “ABC School will serve only water, 100% fruit juice, fresh fruit and vegetables at school concession stands.” • “Healthy High will offer turkey burgers and turkey hotdogs on whole grain buns starting Sept. 1, 2012.” www.AdvocatesForHealthInAction.org

Barriers • Will They Buy It? - CDC and USDA research shows youth will choose healthy

options if they are available & organizations can increase profits

• Storage/Facilities -

Refrigeration of perishable foods: yogurts, cheese sticks, fruit cups, etc. Use school/org. refrigerator? Small refrigerators can be purchased for $80-$150 Small indoor grill can be brought outside—frozen pre- cooked chicken breasts or turkey dogs--$15-$75; cook to order during slower times or prep ahead when busier Crockpot or roaster—keep chicken warm; $50

• Contracts with Vendors - Talk about what other options are available; - Tell them your nutritional requirements and shift

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Promote & Showcase Healthy Choices! • Market your healthy choices! - Town of Cary: Fit Concessionaire at SpringDaze; developed with AHA - Signage: note healthy options on your display board, on table tents, colorful sign holders - Consider a slogan (Healthy at Highcroft) for signage - Promote healthy options before events on web site, newsletter, etc. and over P.A. system at events if applicable

• Showcase your healthy choices! - Out of sight is out of mind, so display healthy options - Put healthy items at children’s/students’ eye-level - Yogurt containers on a bed of ice in clear plastic bowl or colorful tub - Fresh fruit & veggie samples on display in a paper basket with dip

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Price It to Sell! • Healthy choices = Lower prices • Soda and other unhealthy choices = Higher prices • Consider raising price of those items by .50 to $1/item Product

Price

whole fresh fruit individual fruit cups cheese sticks 1-oz nut packages dill pickles fruit or veggies with dip yogurts cheese and crackers V8 juice water Spirit items—keychains, pencils, etc. soda (if available at all)

$.50 $.50 $.50 $.50 $.50 $.75-$1 $.75-$1 $.75-$1 $.75-$1 $.75-$1 $.50-$1 $1.50-$2

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More Concessions Resources • Eat Smart Move More NC http://www.eatsmartmovemorenc.com/EatSmartSchoolStds/Texts/concessions.pdf

• Healthy South Dakota http://www.healthysd.gov/Communities/PDF/ModelConcessions.pdf

• Healthy Concessions Practices Report http://www.dakmed.org/uploads%5Cresources%5C198%5Chealthy-concessionpractices.pdf •

Razoo.com online fundraising for your walk/run/event

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Questions? Your Fundraisers & Concessions?

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