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The Ackrill Group have been at the forefront of local media for more than 150 years. Currently Ackrill Media Group publish 8 weekly papers across Nort...
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The Ackrill Group have been at the forefront of local media for more than 150 years. Currently Ackrill Media Group publish 8 weekly papers across North and West Yorkshire. The creativity of our advertising team, and the commitment of our editorial staff to be accurate providers of local news and information, has meant that Ackrill Media Group have consistently won industry awards. This pack highlights the results of market research, recognising the need to understand exactly what readers and advertisers want from the newspapers. Whatever your business we can tell you about your customers - who they are, what they spend, where they go to buy products and services and what they are likely to do in the future. For further information or if you would like to know more about how Ackrill Media Group can help you please call on 01423 564321.

Advertising Benefits of Regional Press •

High coverage – 83.9% of all British adults (41 million people) read a regional or local newspaper, compared with 65% who read the national press.



Powerful - the regional press is the largest print and advertising medium in the UK, taking £3 billion a year and accounting for 17% of total advertising expenditure.



Low wastage - advertisers using the regional press can ensure they reach a high target audience within their target catchment areas, without wasting money on non-target areas. Specialist features and supplements can further reduce wastage.



Complementary to other media - advertising can reinforce television and national press advertising, promoting local branches and stockists.



Local, immediate, detailed - advertisers can deliver a local message with a relevance and detail which cannot be matched by any other media.



Precise targeting geographical areas.



Trustworthy, responsible, useful - research has shown regional press to be by far the most trustworthy, responsible medium, and to have the most useful advertising.

-

can

be

achieved

with

tightly-defined

Source: Newspaper Society/TGI 07, Advertising Association Yearbook 07, Newspaper Society Conversion Study 03

Colour •

Colour and innovation - Regional newspapers were the first to introduce colour and are still recognised today for their excellent colour facilities.



Colour - shows the product as it really is, which is of benefit to the consumer and therefore the advertiser.



Colour increases recall - of an advertiser by an average 39%.



Colour increases unprompted recall - of an advertisement or advertiser’s name by an average 31%.



Unprompted recall - of an advertiser’s name, increases dramatically by an average 53%.



Recall increases - as the size of an advertisement increases.



A colour advert – is three times more effective than a black and white advert

Source: Newspaper Society/TGI 07, Advertising Association Yearbook 07, Newspaper Society Conversion Study 03

Circulation

31,660

15,621

3,400 5,935

1,700

5,004

Source: ABC Jan–June 08

Circulation The Harrogate Advertiser Series maintains a high circulation and a pledge to continue to be “the voice of our towns”. Our 6 titles are read right across Harrogate, Knaresborough, Ripon, Nidderdale, Northallerton and Wetherby areas – combining to give an average weekly group circulation of 35,097 40% of all adults across our whole circulation area read the Harrogate Advertiser Series every week, with over 60% reading in Harrogate.

Sector Coverage Postcode

Circulation

Households

% Penetration

HG1 1-5

7133

15774

48.23%

HG2 0,7-9

7172

14330

53.54%

HG3 1-5

3504

11425

35.05%

HG4 1-5

4477

11131

46.96%

HG5 0,8-9

3004

7666

41.35%

LS22 4-7

2672

6848

45.59%

LS23 6-7

1060

3695

28.69%

LS24 8-9

528

4836

10.92%

YO26 7-8

387

2075

18.65%

YO51 9

1193

2318

58.63%

YO61 2

26

497

5.23%

YO7 1-4

504

7948

6.34%

TOTAL

31,660

88,543

35.76%

Sources; ABC Jan-Jun 07, JICREG Oct 07

Readership In an average week 88,543 people read an issue of the Harrogate Advertiser Series. Our newspapers have an upmarket readership profile, with 60% of readers from ABC1 social groups. This gives the advertiser an audience of 56,000 ABC1 readers every week. 60% 48%

52% 37%

40%

40%

23%

Male

Female

15-34

35-54

55+

ABC1

C2DE

66% of adults in the area turn to the Harrogate Advertiser Series first for local news, compared to just 6% for our nearest competitor. Readers spend an average 35.9 minutes reading a copy of the Harrogate Advertiser, compared with the UK average of 32.4 minutes for a paid for weekly newspaper, further reflecting the quality of our product.

Title Details Newspaper Type Format Publishing Day Average Pagination Agency Commission

Paid-For Weekly Broadsheet Friday 80 10%

Sources; JICREG Oct 07 (ABC Jan-June 07), NFO Readership Survey 03, Newspaper Society 04

Rates Display, Classified, Motors, Property Packages (standard rates-per single column centimetre) Inclusion in Advertiser Series, Herald, North Yorks News

£16.23

Inclusion in Advertiser Series & Herald

£14.15

Inclusion in Advertiser Series & North Yorks News

£12.77

Harrogate Advertiser Series (standard rates-per single column centimetre) Full group

£11.76

A group*

£10.44

B group*

£6.50

C group*

£5.79

Guaranteed Position

30% loading charge

Full Colour

+ 30%

Situations Vacant (standard rates-per single column centimetre) Inclusion in Advertiser Series, Herald, North Yorks News

£41.32

Inclusion in Advertiser Series, Herald

£34.89

Inclusion in Advertiser Series, North Yorks News

£32.75

Advertiser Series Full Group

£24.10

Advertiser Series, Herald & NYN Lineage per 4 words

£17.87

Advertiser Series Lineage per 4 words

£6.56

Rates (Continued) Entertainments (standard rates-per single column centimetre) Inclusion in Advertiser Series, Herald & North Yorks News

£19.14

Inclusion in Advertiser Series & Herald

£14.91

Advertiser Series Full Group

£12.51

Public Notices (standard rates-per single column centimetre) Inclusion in Advertiser Series, Herald, North Yorks News

£28.35

Inclusion in Advertiser Series, Herald

£20.44

Advertiser Series Full Group

£16.27

*A Group = Harrogate Advertiser, Knaresborough Post, Pateley Bridge Herald *B Group = Ripon Gazette and North Yorkshire News *C Group = Wetherby, Boston Spa & Tadcaster News

Circulation The Herald is the largest free distribution newspaper in the Harrogate, Ripon, Wetherby and Knaresborough area.

It contains a broad mix of local news, sports coverage and entertainment features as well as comprehensive motors and job sections Read throughout Harrogate and surrounding districts the average weekly circulation currently stands at 31,228.

Sector Coverage Postcode

Circulation

Households

% Penetration

HG1 1-5

12429

15774

89.3%

HG2 0,7-9

7785

14330

75.8%

HG3 1-2

2619

7110

44.4%

HG4 1-2

4561

7041

83.3%

HG5 0,8-9

3834

7666

65.7%

YO51 9

0

2318

50.3%

TOTAL

31,228

54,239

72.2%

Sources; VFD Jan-June 08, JICREG Oct 07 Publisher’s Statement 2007 – Recent circulation breakdown may differ from audited total

Readership 61,471 people read an average issue of The Herald. The newspaper has an upmarket readership, with 60% of readers from ABC1 social groups. This gives the advertiser an audience of 36,800 ABC1 readers each week.

60% 53% 47% 36%

40%

40%

24%

Male

Female

15-34

35-54

55+

Title Details Newspaper type Format Publishing Day Average pagination Agency Commission

Free Weekly Tabloid Tuesday 28 10%

Sources; JICREG Oct 07 (ABC Jan-June 08)

ABC1

C2DE

Rates Display, Classified, Motors, Property Packages (standard rates-per single column centimetre) Inclusion in Herald, Advertiser Series, North Yorks News

£16.23

Inclusion in Herald & Advertiser Series

£14.15

Inclusion in Herald & North Yorks News

£10.33

Herald (standard rates-per single column centimetre)

£8.36

Guaranteed Position Full Colour

30% loading charge + 30%

Situations Vacant (standard rates-per single column centimetre) Inclusion in Herald, Advertiser Series, North Yorks News

£41.32

Inclusion in Herald & Advertiser Series

£34.89

Herald

£32.75

Advertiser Series, Herald & NYN Lineage per 4 words

£17.87

Advertiser Series Lineage per 4 words

£6.56

Entertainments (standard rates-per single column centimetre) Inclusion in Herald, Advertiser Series & North Yorks News

£19.14

Inclusion in Herald & Advertiser Series

£14.91

Inclusion in Herald & North Yorkshire News

£10.83

Herald

£12.51

Rates (Continued) Public Notices (standard rates-per single column centimetre) Inclusion in Herald, Advertiser Series, North Yorks News

£28.35

Inclusion in Herald & Advertiser Series

£20.44

Inclusion in Herald & North Yorks News

£18.04

Herald

£13.09

Circulation The North Yorkshire News provides relevant local news and advertising to the historic market town of Richmond, Ripon known as the Cathedral City of the Dales - and Northallerton, a bustling market town. Additionally it also serves Catterick Garrison, Bedale, Thirsk and Easingwold making it the ideal platform for local advertisers. Distributed free to households every week the North Yorkshire News has a circulation of 28,258.

Sector Coverage Postcode

Circulation

Households

% Penetration

DL10 4-7

5392

8099

75.4%

DL6 1-3

5427

6662

81.5%

DL7 0,8-9

4812

6209

77.5%

DL8 1-5

2765

8434

42.8%

DL9 3-4

2753

4194

90.2%

HG4 3-5

1239

4090

29.0%

YO61 3

688

2302

42.0%

YO7 1-4

5182

7948

66.8%

TOTAL

28,258

47,938

65.1%

Sources: VFD Jan-June 08, JICREG Oct07 Publisher’s Statement 2007 – Recent circulation breakdown may differ from audited

Readership 47,938 people read an average issue of the North Yorkshire News. The profile of readers broadly matches that of the area’s population - with a positive bias in favour of the upmarket ABC1 social groups 26,300 from this key target group every week.

48%

53%

52%

47% 39% 34% 27%

Male

Female

15-34

35-54

55+

Title Details Newspaper type Format Publication Day Average Pagination Agency Commission

Sources: JICREG Oct 07 (ABC Jan-June 08)

Free Weekly Tabloid Wednesday 52 10%

ABC1

C2DE

Rates Display, Classified, Motors, Property Packages (standard rates-per single column centimetre) Inclusion in North Yorkshire News, Herald & Advertiser Series,

£16.23

Inclusion in North Yorkshire News & Advertiser Series

£12.77

Inclusion in North Yorkshire News & Herald

£10.33

North Yorkshire News (standard rates-per single column centimetre) £5.69 Guaranteed Position

30% loading charge

Full Colour

+ 30%

Situations Vacant (standard rates-per single column centimetre) Inclusion in North Yorkshire News, Herald & Advertiser Series

£41.32

Inclusion in North Yorkshire News & Advertiser Series

£32.75

North Yorkshire News

£13.65

Advertiser, Herald & NYN Lineage per 4 words

£17.87

North Yorkshire News Lineage per 4 words

£5.02

Entertainment’s (standard rates-per single column centimetre) Inclusion in North Yorkshire News, Herald & Advertiser Series

£19.14

Inclusion in North Yorkshire News & Herald

£10.83

North Yorkshire News

£5.68

Public Notices (standard rates-per single column centimetre) Inclusion in North Yorkshire News, Herald & Advertiser Series

£28.35

Inclusion in North Yorkshire News & Herald

£18.04

North Yorkshire News

£13.32

New Media The Internet Nearly 15 million households in the UK have Internet access, this amounts to 61% of the population. 52% of homes in Yorkshire & The Humber have access to the Internet. 6 in 10 Internet users go on-line everyday. Why Advertise on the Internet? Advertising on the Ackrill Media Group of websites allows you to target a wide variety of ages and lifestyles. On-line advertising can: • • • • •

Generate a direct response Increase site traffic Develop your brand/company image – modern, dynamic etc. Increase brand awareness Increase business

Our Internet Services We offer a range of Internet products and services dedicated to promoting your business on-line. Our dedicated team with design and marketing experience are available to help create bespoke on-line advertising solutions for all types of businesses. We offer website planning and design services as well as a broad range of advertising opportunities with tile, skyscraper and banner advertising on all Ackrill branded websites.

Source: National Statistics Online Aug 07

New Media Ackrill Media Group has a comprehensive portfolio of websites, which compliment the titles within the Harrogate Advertiser Series:

www.harrogateadvertiser.net www.knaresboroughpost.co.uk www.nidderdaleherald.co.uk www.wetherbynews.co.uk www.ripongazette.co.uk www.northallertontimes.co.uk The quality and volume of content throughout the 6 websites shows a dedicated commitment to providing up to date local news that informs and reflects our communities, embracing feedback and opinion from our users on all sorts of local issues. Our websites are essential for business and family web users alike throughout North Yorkshire. The sites are well established in the market place and thousands of people use them in their day to day lives to find out what is going on in their town/region with news, sport and entertainment. Visitors can browse for a new house, car, job, or even find a business through the electronic directory. The varied content also covers information for families, leisure and local education. The sites are updated daily, making them an essential place to visit again and again. The Ackrill Group’s websites received over 7 million page views in 2006, an average of over 580,000 every month. By November 2007 this had increased to over 10 million page views. The number of people visiting our sites regularly is testament to the commitment of the team to bring quality content to the viewers. This reflects in our audience figures, as the 6 websites generate 125,040 visits, 636,363 page views and 42,920 unique visitors every month.

Source: Webtrends 06 & 07

Internet Opportunities

Source: Webtrends Oct 07

Unique Visitors Nov 2008

Page Views Nov 2008

www.harrogateadvertiser.co.uk

29,203

218,719

www.knaresboroughpost.co.uk

5,631

20,898

www.nidderdaleherald.co.uk

2,814

8,032

www.ripongazette.co.uk

5,081

31,235

www.northallertontimes.co.uk

3,264

11,400

www.wetherbynews.co.uk

6,990

41,987

Additional Internet Opportunities

Offers added value recruitment opportunities that can enhance your newspaper advertising

A property search website providing information about a wide variety of homes for sale and to rent nationwide.

Comprehensive motors news and buyers guides with a (locally influenced) national car search engine.

New Media Rate Card www.harrogateadvertiser.net, www.knaresboroughpost.co.uk, www.nidderdaleherald.co.uk, www.ripongazette.co.uk, www.northallertontimes.co.uk, www.wetherbynews.co.uk

Banner and Skyscraper Advertising (All costs are per 1,000 views with a minimum order of 5,000 views) Page Location

Full Group Banners

Full Group Skyscrapers

Home Page

£12.00

£14.00

All News Pages

£12.00

£14.00

All Sports Pages

£12.00

£14.00

All Leisure Pages

£12.00

£14.00

Motors Today

£12.00

£14.00

Yorkshire Jobs Today

£12.00

£14.00

Pets Today

£12.00

£14.00

Reader Holidays

£12.00

£14.00

Restaurant Guide

£12.00

£14.00

Secondary Platforms (Education, Mother & Baby, Equestrian, Bereavement and Weddings)

£12.00

£14.00

Local Pages Today £150 Priority Listing- One Year

Sending Artwork Guide to Sending Adf@ast Artwork We only accept font independent documents: By far the most straightforward and reliable method of artwork delivery is Adf@ast, a free to use, internet based artwork delivery service. Visit www.adfast.co.uk for details, or contact the helpline on 01423 707485. Digital Artwork Supplied on Disk Artwork supplied on disk should be compatible with the Pre-Press electronic system, fonts and software. Freehand EPS files with fonts converted to paths, Illustrator EPS files with fonts converted to paths, scanned artwork in EPS or TIFF format, or any utility which embeds the fonts into the advert are acceptable. No amendments will be made by Ackrill Media Group. All files must be in an acceptable format as detailed in this technical specification. Ackrill Media Group will not accept any responsibility should any advertisement appear incorrectly if the file is received after the copy deadlines as detailed in this technical specification. When supplying any artwork it is imperative that you quote the unique reference code given at the time of booking. We do not accept any of the following: Freehand, Illustrator or Quark documents, files created on PC, fonts, JPEG or RGB embedded pictures. Colour Pictures: Colour pictures must be CMYK format and colour corrected according to the technical specifications within this document. Colour Proofs: Proofs supplied to our print specifications proofed on standard newsprint are preferable. Other proofing mediums will act only as a press colour guide. THE ABOVE GUIDELINES MUST BE ADHERED TO BUT IF THERE IS ANY DOUBT YOU CAN RING OUR HELPLINE ON: 01423 707485 Other Media Formats We are able to receive artwork provided on the following media: Zip disk, Floppy disk, however by far the most economical and simple disk is the CD. We are unable to change the fonts on your artwork and are also unable to add onto our system any fonts you may have included on your disk. Therefore please be sure to save the artwork onto the disk in a font - independent format.

Page Dimensions Broadsheet ROP/Classified Page Size: 560mm x 324.25mm

1

2

3

4

5

6

7

8

9

10

11

28.11

57.72

87.34

116.95

146.56

176.18

205.80

235.40

265.02

294.63

324.25

Tabloid ROP/Classified and Tabloid Supplements Page Size: 340mm x 274mm

1

2

3

4

5

6

7

8

9

28.11

57.72

87.34

116.95

146.56

176.18

205.80

235.40

265.02

*The maximum depth of a 9 column advertisement in the Herald or North Yorkshire News, other than a full page, is 25cm*

Technical Data Mono Screen 110dpi Colour Screen 300dpi Resolution 1270 - DOT Gain 20%

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