GULBARGA UNIVERSITY Course Outline and Syllabus for Post Graduate Diploma in Television Studies (PGDTVS) under CBCS and CAGP (with effect from the academic year 2017 2017-18) FIRST SEMESTER: Semester

Code

First HC 1.1 HC 1.2 HC 1.3 HC 1.4 SC 1.1 SC 1.2 SC 1.3

Title of the Paper

Credit Pattern Credit Lecture Tutorial Practical Practica

Hard Core Principles of Television 3 1 Production News Production Techniques 2 0 Electronic Media 3 1 Management Writing For Electronic Media 2 0 Soft Core (Any Two) Web Journalism 2 0 Script Writing 2 0 Videography 2 0 Total Credits for First Semester

0

4

2 0

4 4

2

4

2 2 2

4 4 4 24

SECOND SEMESTER: Semester

Code

Title of the Paper

Credit Pattern Lecture

Second HC 2.1 HC 2.2 HC 2.3 HC 2.4 SC 2.1 SC 2.2 OE 2.1 OE 2.1

Credit

Tutorial Practical

Hard Core Lighting Technology 2 0 Cinematography 2 0 Video Editing 2 0 Project 0 0 Soft Core (Any one) Graphics and Animation 2 0 Strategic Media Planning 3 1 Open Elective (Any one) Communication Skills 3 1 Public Relations 3 1 Total Credits for Second Semester Total Credits for First and Second Semesters

2 2 2 4

4 4 4 4

2 0

4 4

0 0

4 4 24 48

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FIRST SEMESTER HARD CORE: HC 1.1 PRINCIPLES OF TELEVISION PRODUCTION (Hours of Teaching: 3 Credits x 16 Weeks = 48 hours) (Hours of Tutorial: 1 Credit x 16 Weeks = 16 x 2 = 32 hours)

Objectives: 1. 2.

Unit 1:

To make the students understand the principles of Television production. To impart knowledge about the equipment used and train them in producing television programmes. Television as a medium of Communication, Growth of TV, Television Studio Setup.

Unit: 2

Components of camera - Types of lenses and mountings - Basic camera operations defining shot - Principles of composing pictures, framing and balance; TV scripting and direction; Knowledge, skills and techniques, Editing process of Pre and Post Programme production

Unit: 3

Types of editing – Planning, editing shot legs - Edit decision list- editing equipment and their handling - sync and video timing devices post production activities

Unit 4:

Lighting quality and intensity - Color quality of light - Lighting different objects - Light sources - Types of lamps - Light control equipments Lighting effects, sound sources - Quality of sound - sound effects - Role of various production, qualifications and their role, DTH and other new innovations in TV transmission.

Reference: Techniques of Television production By Gerald Millerson Television production handbook by H Zettel Audio Visual Journalism by B N Ahuja Visual Media Communication by P Mandav Introduction to TV Journalism by S Kaushik

HC 1.2: NEWS PRODUCTION TECHNIQUES (Hours of Teaching (Theory): 2 Credits x 16 Weeks = 32 hours) (Hours of Teaching (Practical): 2 Credits x 16 Weeks = 32 x 2 = 64hours)

Objectives: 1. 3.

Unit 1:

To introduce the history and development of Television industry in India. To impart knowledge about the equipment used and the process of Television Production. The History and Development of TV. The Camera - Basic Design 2

and Structure - Lens Characteristics - How the Camera Works.

Unit 2:

Production and Planning; Production Concept - Shooting Script – Script writing, Story Board, Single and Multiple Camera Production with in the Studio Set up, Floor Management.

Unit 3:

Lighting: Definition of Lighting Terms. Types of Lights - Lighting Equipment - Lighting Accessories - Studio Lighting Procedures. Visual Effects; Digital Video Effects; Optical Effects - Mechanical Effects; Chroma Key - Character Generator (CG). Techniques of TV Direction - from Planning to Pre -Production to PostProduction - Director's Role and Directing Methods - Control Room Direction. Set Design Background - Both Studio and Location; Graphic Design - Scenery – Scenic Design, Property and other Accessories.

Unit 4:

PRACTICALS:

The course contents covering Unit- 1- 4, shall form the contents for practicals. (Each Student shall compulsorily maintain practical record and submit the same at the time of practical examination) References: Radio News Hand Book - David Diary. B. Thomson Publication,2000 Writing & Reporting the news 2nd Edition., Gerald Lanson, Oxford Publication 1991

HC 1.3 ELECTRONIC MEDIA MANAGEMENT (Hours of Teaching: 3 Credits x 16 Weeks = 48 hours) (Hours of Tutorial: 1 Credit x 16 Weeks = 16 x 2 = 32 hours) Objectives 1. 2.

To teach managerial skills required to work in Electronic media industry. To impart skills required to work in different capacities in a media house.

Unit 1:

Programme Research Conceptualization and organization of Programmes Ideas, Budgeting and Scheduling; Script Breaking; Stages of Serial/Film/Entertainment Programme Making and their Management.

Unit 2:

Shooting: Indoor and Outdoor Shooting; Role of the Production Manger - Studio Booking - Equipment Hiring - Seeking Location Permission Arranging; Transportation, Boarding and Lodging and other Exigencies.

Unit 3:

Role of other Production Personnel-Director as Team Leader, Art Director, Assistan t Director, Camera and Lighting Assistants, Floor Manager and other Production Personnel.

Unit 4:

Identifying Potential Production Agencies, Writing Programme Proposal, Projects 3

Presentation. Talent Search. Identifying Talent - Script Writers, Male and Female Artists, etc., References: Media Planning. - James R. Adams, Business Books Limited, LONDON, 2002 Writing for Television, Radio & Film, Robert.L.Hilliard Wards Worth Publishing Company, 2000 Successful Script Writing for Television, Radio & Film - Wolff & Cox, Writer's Digest, 2001 Radio News Hand Book - David Diary. B. Thomson Publication,2000 Writing & Reporting the news 2nd Edition., Gerald Lanson, Oxford Publication 1991

HC 1.4 WRITING FOR ELECTRONIC MEDIA (Hours of Teaching (Theory): 2 Credits x 16 Weeks = 32 hours) (Hours of Teaching (Practical): 2 Credits x 16 Weeks = 32 x 2 = 64hours)

Objectives: 1. 2.

To impart skills required to write the script for different types of programmes for electronic media. To understand the characteristic features of various types of television programmes.

Unit 1:

Writing for Electronic Media-Script Writing to Story Boarding, Writing for different Time Chunks - Afternoon Programme, Prime Time Programme, Late Night Programme; Ground Rules For Writing.

Unit 2:

Writing for Radio and TV Commercials and Documentaries; Writing to Inform; Script Format. Writing for Radio Talks Show; Interview and Interview Techniques /Discussion - for both Radio and Television.

Unit 3:

Writing to Entertain; Script Format-Drama, Script Design, Voice-Over & Narration.

Unit 4:

Writing for Special Audience - Programme for Children, Women, Farmers and Youth; Issue based Feature Program. PRACTICALS

The course contents covering Unit- 1- 4, shall form the contents for practicals. (Each Student shall compulsorily maintain practical record and submit the same at the time of practical examination) References: Television in the Lives of Our Children, Wilbur Schramm, Jack Lyle & Edwin, B.Parker, Stanford University Press, Stanford, California, 1996 Successful Script Writing for Television, Radio &Film, Wolff & Cox, Writer's Digest 2000 The Technique of Film & Video Editing 3rd Edition, Ken Dancyger, Focal Press, 2000 Writing for Television, Radio & Film, Robert. L. Hilliard Wards Worth Publishing Company, 2001. 4

SOFT CORE: (Any One) SC 1.1 WEB JOURNALISM (Hours of Teaching (Theory): 2 Credits x 16 Weeks = 32 hours) (Hours of Teaching (Practical): 2 Credits x 16 Weeks = 32 x 2 = 64hours)

Objectives: 1. 2.

To introduce various Internet facilities and resources available. To train them in producing online programmes and hosting them on web.

Unit-1:

Internet – Origin and Evolution, Hardware and Software Requirement including

Modem, Internet Explorer – Features, Text Editors and their features, Searching and Accessing information on the Net – Browsing, Directories etc., Unit-2:

Search Engines - Google, Yahoo, and others. -HTML basics - Web Design and Web Development -Web Development Tools - DREAMWEAVER, Flash, Final Cut Pro, AVID- Publishing your own web page.

Unit 3:

Online Journalism- Writing for the web-multimedia writing-world wide webwriting- applied interactive newspapers-cyber journalism –webcasting information design.

Unit 4:

Blogging - Blogging software and Technique -The Public Sphere in the Internet Era- Emergence of Collaborative Citizen Journalism- Cyber Laws of India- Code of Ethics in Web Media. PRACTICALS:

The course contents covering Unit- 1- 4, shall form the contents for practicals. (Each Student shall compulsorily maintain practical record and submit the same at the time of practical examination) Reference: Producing for the Web ( Media Skills)- Jason Whittaker, 2000. Writing for Multimedia and the Web - A practical guide to content development for interactive media - Timothy Garrand. The Digital Designer: 101 Graphic Design Projects for print, the web, multimedia, and motion graphics - Stephen Pite. Absolute beginner's guide to computer basics- Michael Miller. Discovering Computers 2007: A Gateway to Information, Complete Gary B.Shelly, Thomas J.Cashman and Misty E.Vermaat. Clear Blogging: How People blogging are changing the world and how you can join them - Bob Walsh. Hands on guide to video blogging and podcasting - Damien Stolarz. Journalism and New Media - John V.Pavlik. st

21 century journalism - a practical guide - Andras Nyiro and others..

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SC 1.2 SCRIPT WRITING (Hours of Teaching (Theory): 2 Credits x 16 Weeks = 32 hours) (Hours of Teaching (Practical): 2 Credits x 16 Weeks = 32 x 2 = 64hours)

Objectives: 1. 2.

To introduce the basic principles of script writing for electronic media. To train them in writing script for different types of television programmes.

Unit 1:

Introduction to Scriptwriting: Importance of a script; Elements of a Script: Story - Plot Characters.

Unit 2:

Visual and Aural Thinking - Showing instead of telling. Importance of Description in terms of Location, Appearance, Costume, Movement, Time and Sound. The Essential Differences between Visual and Audio media. developing an idea into a full length script along with plots, sub-plots and characterization.

Unit 3:

Dramatic Structure - The Five Act Script Narrative Structure - Linear and Non-Linear Techniques of Narrative

Unit 4:

Scripting for Commercials & Public Service Announcements and Instructional Videos, copy writing, punch line writing, content development for commercials. PRACTICALS

The course contents covering Unit- 1- 4, shall form the contents for practicals. (Each Student shall compulsorily maintain practical record and submit the same at the time of practical examination) Reference : William J Van Nostran: The Scriptwriter's Handbook Gorham Kindem & Robert B. Musburger: Introduction to Media Production From Analogue to Digital Satyajit Ray, Speaking of Films, Penguin Books Bernard F. Dick, Anatomy of Films, Bedford/St.Martyn's, Boston D.V.Swain, Film Script Writing, Focal Press, London & Boston Samvartha, Films from Literature - A study of Girish Kasaravalli's Film Ghatashraddha

SC 1.3 VIDEOGRAPHY (Hours of Teaching (Theory): 2 Credits x 16 Weeks = 32 hours) (Hours of Teaching (Practical): 2 Credits x 16 Weeks = 32 x 2 = 64hours)

Objectives: 1. 2

To introduce various technical details of videography. To train students in use of various equipment used in video recording.

Unit 1:

Introduction to Video, Different Video formats, VHS; SVHS; Video-8; Mini DV 6

Hi-8; U- matic Video cameras, Beta-cam; HDTV, DVC Pro, DV Cam, Mini DV, Digital beta Unit 2:

Basics of Camera Design and Structure. Units of Camera, Lens, focus, T/W

Unit 3:

Different Shots, Camera Movements. Lens Characteristics, Digital Camera. Principles of Visuals, composition, video and audio space, Narratives, visual effects (optical, mechanical effects) Character Generator

Unit 4:

Lighting Equipment and Techniques, Accessories. Nature of Light, types, Lighting Procedure (Outdoor and Studio) Lighting for different program formats. Sound Recording, Microphones and it's type, Sound for Audio mixing, Sound/Video effects, Video Editing : Analog and Digital. PRACTICALS

The course contents covering Unit- 1- 4, shall form the contents for practicals. (Each Student shall compulsorily maintain practical record and submit the same at the time of practical examination). SECOND SEMESTER HARD CORE: HC 2.1 LIGHTING TECHNOLOGY (Hours of Teaching (Theory): 2 Credits x 16 Weeks = 32 hours) (Hours of Teaching (Practical): 2 Credits x 16 Weeks = 32 x 2 = 64hours)

Objectives: 1. To introduce importance of different types of lighting in videography. 2. To impart training in technical details of lighting in videography. Unit 1:

Lighting: Definition of Lighting Terminology, Types of Lights – Lighting Equipment, Lighting Accessories -Studio Lighting.

Unit 2:

Source of Lighting, Unit of Lighting Measurement, Diffused Lighting, Aesthetics of lighting, Cutter, Butter Paper

Unit 3:

Aesthetic of Depth of Focus, Depth of field, Barn Door

Unit 4:

Definition of three-point- lighting technique, Use of Three- point Lighting, Light and surroundings, Day and Night lighting. PRACTICALS

The course contents covering Unit- 1- 4, shall form the contents for practicals. (Each Student shall compulsorily maintain practical record and submit the same at the time of practical examination) References: 7

Television Production Work Book, Herbert Zettle, Wards Worth Publication Company, Belmont, Calofornia, 1998 Introduction to TV lighting, first light video publishing, year 2000 A-Z of Lighting Terms, Fitt, Focal Press, 1999 Lighting for Television and Film, Millerson, Focal Press, 2000

HC 2.2 CINEMATOGRAPHY (Hours of Teaching (Theory): 2 Credits x 16 Weeks = 32 hours) (Hours of Teaching (Practical): 2 Credits x 16 Weeks = 32 x 2 = 64hours)

Objectives: 1. 2.

To introduce the basics of Photography. To make the students understand the role of lighting, camera and colour in cinematographay.

Unit 1:

Basic of Photography: History of Photography, meaning Photo Sensitive Materials; Earlier Photosensitive Plates to Modern day Celluloid Films. Lens : Concave and Convex ; Lens aberrations; Focal Length; Depth of field; Aspect Ratio; Zoom Lens;Wide Angle Lenses; Telephoto Lenses; Normal Lenses. Light: Basic Principles, WaveMotion, Wave Length, Electro Magnetic Spectrum.

Unit 2:

Source of Light; Types of Light (Lamps) Used in Photography. Tungsten Lights, HMI Lights, etc. Measurement of Light; Exposure Meters; Unit of Light Measurement: Lux and Foot Candles. Accessories of a Light: Nets, Barn Door, Butter Paper, etc.

Unit 3:

Camera Movements: Pan, Tilt, Dolly, Crane, Steady Cam, Head Out Rail away, Fade, Dissolve, Switch Pan, Aerial, Under water, Ditch Angle, Pan Glide, etc. Depth of Focus, Depth of Field . Anatomy of Camera, Reflex and Non- Reflex Camera, Types of Shutters. Diaphragms of Different Formats, Inter Changeability of Lenses.

Unit 4:

Colour Temperature; Colour Perception, Light & Surrounding Muter Colour - Colour Saturation - Aesthetics of Colour. Primary and Secondary Colours, Contrast & Complementary Colours, Additive Process and Subtraction Process for day and night, Under Cover Exposure - Colour De saturisation De - sensitizing - Bleach Effect.

PRACTICALS

The course contents covering Unit- 1- 4, shall form the contents for practicals. (Each Student shall compulsorily maintain practical record and submit the same at the time of practical examination) References: Television Production Disciplines and Techniques - Burrows and Wood, WM.C. Brown Company Publishers - Dubline Iowa (Web.). 2001 Directing - Film Techniques And Aesthetics - Rabiger - Focal Press, 2001 Optic And Focus - For Camera Assistants - Fritz Lynn Hershey - Focal Press Contemporary Cinematographers - Pauline B. Rogers - Focal Press, 2000 Lighting For Television & Film - Millerson - Focal Press, 1999.

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Hand Book on Visual Communication - Hseuh-Ming Hang & John W. Woods - Academic Press, 1995. A -Z of Lighting Terms - Fitt, Focal Press, 1999. The Focal Encyclopedia of Films and Television., Focal Press, 2004 The ASC Video Manual - ASC Press, Hally Wood, 2001

HC 2.3 VIDEO EDITING (Hours of Teaching (Theory): 2 Credits x 16 Weeks = 32 hours) (Hours of Teaching (Practical): 2 Credits x 16 Weeks = 32 x 2 = 64hours)

Objectives 1. To trace the evolution and introduce the basic concepts of video editing. 2. To Teach the principles of different types of video editin. Unit 1:

Evolution of Video Editing, Introduction to Video Editing, Equipment needed for Video Editing; Forms of Editing. Process of Video Editing-ContinuityAction Continuity and Relational Continuity, Match Cut, Jump Cut, Cut In, Cut Away, Master Shots and Insert, Studio Editing Transition; Pace and Rhythm, Concepts of Editing, Montage and Creative Uses of Montage.

Unit 2:

Principles of Non-Linear Editing and linear Editing. EDL; Capturing Video Clips; Finding File, Saving, Copying and Back Up.

Unit 3:

Editing, Logging and Organizing the Footage. Digitizing from format.

Unit 4:

Trimming, Graphic Keying, Transition Devices - Fade - In, Fade - Out, Zoom- In, Zoom - Out, Wipe, etc., Audio Mixing, Media File Management. Generating Final Master, Equipment required for Non- Linear Editing and linear Editing. PRACTICALS

The course contents covering Unit- 1- 4, shall form the contents for practicals. (Each Student shall compulsorily maintain practical record and submit the same at the time of practical examination) References: Digital Non-Linear Editing - Thomas A. Ohaninan, Focal Press Technique of Film Editing - Karel Reiz , Thomson Publication Video Tape Editing - Steven E. Brown, Focal Press, Boston London Video Editing and Post Production - A Professional Guide, Beford Publication Videotape Editing - Steven E. Brown, Focal Press Boston London Video - Field Production And Editing, Ronald J. Compels, Ellyn and Bacon Avid Editing - Sam Kaufman, Focal Press Boston.

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HC 2.4 PROJECT (Hours of Guidance: L:T:P = 0:0:4) (Hours of Guidance: 4 x 16 = 64 x 2 = 128 hrs) INSTRUCTION: Preparation of Proposal for Project under the supervision of supervisor. REREQUISITES : VIDEO DOCUMENTARY PROJECT: The Viva Committee consists of Three Members from the Professional field with the coordinator/HOD from the University Department chosen from the BOE list. They will go through the Synopsis, Script, Shooting Scripts and the Final Screening of the Documentary. Individual student should produce a Video Documentary of not less than 10 minutes duration. (Students shall not take any Professional help from any Individual or from any Production House during the Course of their Production. Any detection of such an act will amount to Malpractice of Examination and stand to disqualify from the Examination). The Script should be approved by the concerned Guide. The student should submit the project (with synopsis and shooting script) in originals, besides submitting it in the form of Video Tape and CD Format. SOFT CORE (Any One): SC 2.1 GRAPHICS AND ANIMATION (Hours of Teaching (Theory): 2 Credits x 16 Weeks = 32 hours) (Hours of Teaching (Practical): 2 Credits x 16 Weeks = 32 x 2 = 64hours) Objectives: 1. 2.

To make the students understand prototype development cycle. To train them in using various software in graphics and animation.

Unit 1:

Prototype Development Cycle -Brainstorming concepts, story- boarding, coherent navigational structures, screen design layouts, well-executed prototyping for pitches THE ANIMATION PIPELINE Brainstorming concepts, story- boarding, coherent navigational structures, screen design layouts, well-executed prototyping for pitches

Unit 2:

Basic experience in editing image files with PhotoShop; manage content for static/HTML sites; & basic troubleshooting skills for working with web & print production software such as PhotoShop, Dream Weaver or Contribute,

Unit 3:

In Design & image editing for print & web; WYSIWYG web authoring tools; graphic manipulation tools, such as Photoshop , process audio & video for web publishing; Adobe Photoshop, Flash, & Dream weaver; some scripting/programming language(s), such as JavaScript, Action Script, & PHP;

Unit 4:

Narrative style and form -Storytelling, applied scriptwriting, form and style, modes of communication in interaction- Usability and human computer interaction-HCI principles, information architecture, human factors, ergonomics, visual perception

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PRACTICALS

The course contents covering Unit- 1- 4, shall form the contents for practicals. (Each Student shall compulsorily maintain practical record and submit the same at the time of practical examination) Reference: Digital non-linear editing- Thomas A. ohanian, Focal press Technique of film editing- karel reiz, Thomson publication Video tape editing- Steven E Brown, Focal press, Bostan London video editing and post production - A professional Guide, Beford publication. videotape editing - Steven E Brown, Focal press, Bostan London video - Field production and editing, Ronald J. compels, Ellyn and Bacon Avid editing - Sam Kaufman, Focal press, Bostan.

SC 2.2 STRATEGIC MEDIA PLANNING (Hours of Teaching: 3 Credits x 16 Weeks = 48 hours) (Hours of Tutorial: 1 Credit x 16 Weeks = 16 x 2 = 32 hours)

Objectives: 1. 2.

To give an overview of the media planning. To teach strategies to be adopted in different stages of production.

Unit 1:

Media Planning Overview : Terms and Concepts-Introduction to Media Planning-Advertising Media Selection-Case Studies : Corvette, GM Reach and

Unit 2:

Frequency-Optimal Vs. Ideal Reach-Krugman and Naples media theories-Media Frequency Mapping

Unit 3:

Pre Production and Post Production Process Linear and Non-linear editing process (technologies and applications) Special Effects. Graphics and animation.

Unit 4:

Budgeting, Talent management, Auditions. Organizing the production Team, delivering the finished product.

References: Zettl, Hebert; Television Production Handbook. Wadsworth. Thompson Learning, 2000 Zettl, Hebert: Video Basics. Wadsworth. Thompson Learning. 2001

OPEN ELECTIVE (Any One) OE 2.1 COMMUNICATION SKILLS (Hours of Teaching: 3 Credits x 16 Weeks = 48 hours) (Hours of Tutorial: 1 Credit x 16 Weeks = 16 x 2 = 32 hours)

Objectives: 1. To make the students understand different types of communication. 2. To impart training to develop good communication skills.

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UNIT 1:

Communication–Definition, Nature and Scope of Communication, and importance; Elements and Process of Communication; Communication Models. Levels of Communication – Intra-personal –Inter-personal - Group and Mass Communication - Functions of Communication -Intercultural Communication.

UNIT 2:

Types of Communication - Verbal and Non-Verbal - Various forms of Verbal and Non-Verbal Communication - Body Language.

UNIT 3:

Art of Public Speaking - Techniques of Interpersonal Relationships - Art of Writing Business and Personal Letters, Art of Journalistic Writing, Group Dynamics Leadership Styles.

UNIT 4:

Importance of good Communication in One's life - Improving your Communication Skills - Elements of Technical Writing - Preparing CVs.

Reference: Communication Theories, Origin, Methods, Uses - Werner Severin J and James W Tankard Jr., Longman Publications, 1988 Communication models for the study of Mass Communication - Denis Mc Quail and S. Ven Windah, Longman, Singapore Publications, 1981 Communication for Development in the Third World - Srinivas R Melkote, Sage Publications, New Delhi, 1991 Theories of Mass Communication - Uma Narula Folk Media for Development – Usha Rani Mc Quali's Mass Communication Theory - Denis Mc Quail, Sage Publications Speech Communication - William D Brooks Personality Development: Every Manager's Desk, Reference Series Vol. I, Vol. II & Vol. Ill - Techmedia Publications.

OE 2.2 PUBLIC RELATIONS (Hours of Teaching: 3 Credits x 16 Weeks = 48 hours) (Hours of Tutorial: 1 Credit x 16 Weeks = 16 x 2 = 32 hours)

Objectives: 1. 2.

To introduce the concept of Public Relations and its importance in media. To impart skills required to become a good public realations officer.

UNIT:1

Nature and scope of public relations: PR concepts, relevance of public relations inmodern societies, principles of public relations, major roles of public relations in corporate organizations, public relations , propaganda, advertising and publicity.

UNIT:2

Process of public relations: PR process, fact finding, planning, communication And evaluation. Organizational structure of PR department and its functions, in-house department and PR counseling firms, advantages and limitations.

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UNIT:3

Tools of public relations: Institutional publications, broachers, booklets, newsletters, annual reports, house journals, house advertisements, public service advertising, corporate advertising, speakers bureau, photographs, films, videos, CD-Roms, displays, exhibitions, staged events, new media and new communication technologies, news releases,(print, audiovideo) and press conferences (media kits, background information's, fact sheet) media tours, public service announcements, special events.

UNIT:4

Types of PR publics: Internal publics and external publics, employees relations, stockholder relations, customers relations, community relations, supplier relations, distributor and dealers relations, government relations, investors relations, media relations, educational institutions relations and non voluntary organizations, role of public relations in government.

References: The profession and the practice - Otis Baskin and Craig Aronoff Communication and public relations Columbus ohio merril - Pill Quirke Person and education - Scott M Cutlip Organizational Communication- Gary L.Kreps Inside Organizational Communication- Gary L.Kreps Corporate Communication - Paul A.Argenti Managerial Communication: Strategies and Applications - Geraldine E. Hynes and Geraldine Hynes The Power of Corporate Communication: Crafting the Voice and Image of Your Business - Paul A.Argenti Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications - Shel Holtz Corporate Communications: Theory and Practice - Joep P.Corneliss *****

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