MA ARKETIN NG ACTIIVITIES OF O SURY YA ASIA HOTEL IN N WONO OSOBO

FINAL PA APER

A Pap per Submittted to the Faculty of Letters Soegijapranaata Catholicc Univerrsity In Parrtial Fulfilllment of the Requirem ment for Ah hli Madya in E English Lan nguage

By Namee

: Heeri Prabowoo

NIM

: 02 2.81.0030

DIPLOM MA III PRO OGRAM IN N ENGLISH H LANGUA AGE FACU ULTY OF LETTERS S SOEG GIJAPRANATA CATHOLIC UN NIVERSIT TY SEMARA ANG 2006 6

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FA AKULTAS SASTRA UNIVERSI U ITAS KAT TOLIK SOE EGIJAPRA ANATA Jl. Pawiyatan Luhur IV/1, Bendan Duwur D Semaarang – 502334 Tellp. (024) 83316142 – 84441555 (Hu unting) Faxx. (024) 84115429 E-Maail:[email protected] wasantara.neet.id Po.Box x.8033/SM Baadan Hukum m: Yayasan Sandjojo

FINAL L PAPER APPROVA A AL

NAME

: HERI H PRAB BOWO

NIM

: 02.81.0030

TITLE OF F THE REP PORT

: MARKETIN M NG ACTIVIITIES OF S SURYA ASIA H HOTEL IN WONOSOB W BO

Had finisshed his finnal paper and is app proved to be presentted in the final examintatiion.

Semarang, ……………… 2006

Approved d by,

G.M M. Adhyangggono, SS., MA. M

Emilia Ninnik Aydawaati, SP., M.H Hum. Conttent Advisoor

Languagee Advisor

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The paper was presented in front of the Board of Examiners at the Faculty of Letters Soegijapranata Catholic University Semarang on 23 February 2006.

Board of Examiners,

Emilia Ninik Aydawati, SP., M.Hum First Examiner

G.M. Adhyanggono, SS., MA. Second Examiner

B. Retang Wohangara, SS., M.Hum Third Examiner

Approved by, Dean

Heny Hartono, SS., M. Pd.

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ACKNOWLEDGEMENT

The writer wants to praise to the Lord whose Mercy and Guidance are always best owed to him that he could finish this Final Paper. It is written in partial fulfillment of Ahli Madya degree in the Faculty of Letters, Soegijapranata Catholic University Semarang. The writer would like to express a deepest gratitude to many people who have given their worthy time, ideas, and helps to support him in completing this report: 1. Heni Hartono, SS., M.Pd., the Dean of Faculty of Letters Soegijapranata Catholic University Semarang. 2. Emilia Ninik Aydawati, SP., M. Hum., the content supervisor of this report. 3. G.M Adhyanggono, SS., MA., the language advisor of this report. 4. All of the Lecturers of Faculty of Letters. 5. Mr. Tatang Haryanto, the owner of the Surya Asia Hotel,. Wonosobo 6. Mr. Joko Widigdo, the field supervisor of Surya Asia Hotel, Wonosobo 7. Mr. Seto, the staff of the Surya Asia Hotel. 8. All of the staff of Faculty of Letters Soegijapranata Catholic University. 9. Father and Mother who have physically and materially support the writer. 10. Mr. Nugroho and Families who give opportunities so that the writer can finish the report.

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11. My brothers and sisters, Oh Butet, Kunang, Marcell, Om Bagas, Oh Gendut, Om Sponge, Marcell, Kucluk, Mamet, Oh Yas, Oh Oki, Cie Linda, Rendra and all of my friends in the Faculty of Letters. God works with His magical hands. We should trust Him and He will help us. The writer considered his limitation and he realized that this report contains many weaknesses. Therefore, the writer would like to invite any critical as well as suggestions in order to improve the writing. Finally he hopes that this writing would be useful to the readers.

Semarang, … February 2006

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TABLE OF CONTENT

Cover ...............................................................................................................

i

Final Paper Approval ......................................................................................

ii

Acknowledgement ..........................................................................................

iv

Table of Content ..............................................................................................

vi

List of Figure ...................................................................................................

viii

List of Table ....................................................................................................

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CHAPTER I

INTRODUCTION 1.1 Background of Choosing the Subject ...............................

1

1.2 The Objectives of the Study .............................................

2

1.3 The Scopes of the Study ...................................................

2

1.4 Review of Literature ........................................................

2

1.5 Method of Data Collecting and Data Analysis ................

7

1.6 The Outline of the Final Paper .........................................

8

CHAPTER II COMPANY’S PROFILE 2.1 A Brief History of the Company ......................................

9

2.2 Structure of Organization .................................................

10

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CHAPTER III DISCUSSION 3.1 Background of Doing Marketing in Surya Asia Hotel .....

13

3.2 The Environment of the Hotel’s Marketing .....................

14

3.3 Marketing Concept of Surya Asia Hotel ..........................

15

3.4 Marketing Activities .........................................................

19

3.5 Increasing the Sales Volume ............................................

24

CHAPTER IV CLOSING 4.1 Conclusion ........................................................................

26

4.2 Suggestion ........................................................................

27

BIBLIOGRAPHY ...........................................................................................

29

APPENDIXES ................................................................................................

30

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LIST OF FIGURE

Figure 1. Structure of Organization of Front Office Department of Surya Asia Hotel

.................................................................................................

viii

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LIST OF TABLE

Table 1.1 Elaboration of the “Four Ps” ...........................................................

ix

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