www.fieramilano.it

Fiera Milano 1

THE ITALIAN MARKET LEADER Fiera Milano is the market leader in Italy and one of the world’s leading operators across the entire value chain of the exhibition industry The vast majority of Italian exhibitions are held in Fiera Milano’s venues Top exhibition sites in Italy (‘000 sqm)

Top 10 exhibitions in Italy by net exhibition space (‘000 sqm, last edition prior 30 September 2015) Salone del Mobile Euroluce - Ufficio

215

HOMI I and II semester

145

The Micam (Spring and Autumn)

131

EIMA

127

Mostra Convegno Expocomfort

125

Host

Source: AMR International Globex Report 2015, AUMA 2015

101

Vinitaly

88

Eicma Moto

86

Cersaie

86

Lineapelle (I and II semester)

85

Hosted in Fiera Milano exhibition sites Hosted in other Italian exhibition sites

Source: website, AUMA, CFI

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A FEW FACTS AND DIGITS

Total gross exhibition space:

Net exhibition space occupied:

388,000 square metres

1,634,425 square metres of which 414,300 square metres

of which

345,000 square metres

abroad

In the fieramilano exhibition site

43,000 square metres In the fieramilanocity exhibition site Consolidated revenues: Euro of which Euro 19

million

Group employees:

807 of which 185 abroad

Number of exhibition held:

113 of which 62 abroad

245 million

generated outside Italy

Number of exhibitors:

32,790 of which 10,360 abroad

Figures refer to FY2014

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A DYNAMIC PLAYER IN THE WORLDWIDE EXHIBITION MARKET

Eight entrepreneurs organise the first exhibition in Milan; in 1922 Ente Autonomo Fiera di Milano is set up

1920

1952

First edition of Mostra Convegno Expocomfort

1961

1964

1966

First edition of Il Salone del Mobile

First edition of EICMA

First edition of MACEF (now called HOMI)

1969

Fiera Milano has hosted The Micam since 1969

1972

2000

2002

2005

2007

2008

fieramilano exhibition site opens In 2000 Ente Autonomo Fiera di Milano spins off Fiera Milano SpA

Fiera Milano acquires Ipack-Ima and supports Expo 2015

Fiera Milano enters the Brazilian and Russian markets

Fiera Milano is listed in the Stock Exchange

Fiera Milano has been hosting Host since 1966

1960

Fiera Milano launches Tuttofood

In 1972 MACEF (now called HOMI) became biannual

Fiera Milano enters the Indian and Chinese markets

2011

2012

Fiera Milano has been present in South Africa since 2012

2014

2015

Fiera Milano has hosted Lineapelle since 2014

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MAIN FAIRGROUND IN MILAN Covered Exhibition Area 345,000 SQ.M Outside Exhibition Area 60,000 SQ.M

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OUR EXHIBITIONS Fiera Milano hosts in its venues around 60 business to business shows a year. Such events are a company’s most effective medium for communication and promotion, unique opportunity for making business contacts, meet foreign partners and keeping up-to-date on the latest developments. Fiera Milano fairs are the reference points for many economic sectors. Among them: • Fashion and accessories value chain • Furniture and design and home decoration • Food • Applied mechanics (machine tools; machines for plastics, wood, glass; packaging) • Art and crafts • Information & Communication Technology • Tourism • Food sector and professional hospitality • Plant engineering systems and energy production • Architecture and building • Security

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HOMI: a new trade fair concept HOMI is the original project by Fiera

Milano dedicated to the person and lifestyles, a new idea of trade fair which revolves around people, their styles and their spaces, a dynamic journey through 10 satellites that define the shopping experience.

Frequency

twice a year (Jan – Sept)

Next edition

16/19 Sept, 2016 8

The satellites 10 satellites describing 10 visions of the latest trends in the home and lifestyle sector.

Each satellite offers dedicated services to exhibitors and visitors, for business, networking, socialising or relax. Graphics, digital and multimedia communication guides visitors around, based on a fluid concept, designed for the ideal store. 9

Special areas HOMI’s elegant style and experience of style

BUSINESS LOUNGE

is complemented by HOMISPHERE, a new concept reflecting new lifestyles and focusing on key sectors as food and wine, hospitality and contract.

WELCOME AREA

SPERIMENTA

RITUAL 10

HOMI 2015, exhibitors’ profile Fashion & Jewels

2,900 Exhibitors

1%

2%

Living Habits

2% 1% 1%

Gift & Events

5% 10%

40%

Home Textiles Fragrances & Personal Care

20% from foreign countries

Kid Style 40% Hobby & Work

Garden & Outdoor Home Wellness

185,000 Net Sq.Mt 11

HOMI 2015, visitors’ profile RETAILER

VISITORS PROFILE

ARCHITECT & DESIGNER 6%

2%2% 1% 1% 1%

WHOLESALER

5%

SALES AGENT

9%

165,000 Visitors

IMPORT/EXPORT HO.RE.CA.

9%

64%

DEPARTMENT STORES GARDENING WELLNESS & BEAUTY FRANCHISING

16% from foreign countries

TOP FOREIGN COUNTRIES SWITZERLAND FRANCE 3%

SPAIN

2%

3%

16%

4%

CHINA GERMANY

4%

GREECE JAPAIN 5% 9%

RUSSIA CROATIA

6% 6%

BELGIUM

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Buyers’ Profile

Contract

Concept Store Chain shops Retailers Purchasing groups – Large department stores Mass distribution Wholesalers Importers Designer - Architects On line store, e-commerce Interior designers Luxury hotel Resort Thalasso e Spa Suppliers of the most important international hotel chains Ho.re.Ca design 13

Buyers’ countries of origin

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Expo Matching Program This online platform enables exhibitors to get in touch with buyers prior to the exhibition, thus generating an agenda of meetings. EMP is used in all the exhibitions organized directly by Fiera Milano.

3 good reasons to use EMP:

 Emp is a FREE, innovative tool to help create business contacts and allow professionals to organize their visit as best as possible;  Buyers and exhibitors meet in a quick and easy way via the “matching program” service, which is meant to create an agenda of appointments at the show;

 Sellers have access to buyers companies’ database (owners contact, purchasing managers, marketing managers of the company etc.). 15

TUTTOFOOD 2017 16

TUTTOFOOD in brief • • •

•

• •

a project built upon a strong knowledge-based analysis of the F&B markets worldwide 3rd most important F&B show in Europe, purely b2b a young, fresh and modern event, which updates the F&B community on market trends and consumption patterns perfect platform to meet importers and distributors buyers from 77 countries (2015) a whole year-round professional community for F&B, putting together buyers and sellers 17

TUTTOFOOD: facts & figures Frequency

Biennial

Next edition

8th – 11st May, 2017

Venue

Fiera Milano - Rho

Target

B2B

Product Categories

Meat/Cured Meat

Confectionary

Seafood

Frozen

Dairy Products

Ho.Re.Ca&Beverage

Mixed Products

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TUTTOFOOD 2015: a year of great achievements

1 8 0, 0 0 0 s q m

+50%

7 8, 4 9 3 • 5 5, 0 6 3 from Italy • 2 3, 4 3 0 international

2, 8 3 8 • 2, 4 0 6 from Italy • 4 3 2 international

+56%

+42%

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Top Buyers at TUTTOFOOD 2015

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Top 3 reasons not to miss the 2017 edition 1

Valuable contacts TUTTOFOOD serves as a stage where the key players in Food&Beverage come together to decide where to invest. In fact, 45% of professionals who have TUTTOFOOD play a decisive role in the buying process.

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3

International nature

A dedicated program for buyers

Of the more than 78,000 professional visitors at TUTTOFOOD 2015, 30% are from outside Italy, proof of the international direction the show has taken. Great investments have already been made in 2017 to reach the goal of having 100,000 visitors, with a particular focus on Europe, the United States, Canada and Japan.

TUTTOFOOD gives exhibitors the opportunity to tell us about their most important clients and/or potential clients, in order to invite them to the show as Hosted Buyers, after having been certified by us. Of the 2,100 highly select buyers in this edition, 805 were hosted buyers, from 77 countries. 21

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TUTTOFOOD 2017: the layout

Growing area at TUTTOFOOD 2017 22

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SICUREZZA in brief Italy’s leading exhibition dedicated to security and fire prevention. Increasingly representative, developing new market sectors and consolidating existing sectors of video surveillance, access control, fire, cyber security, drones and home automation.

Frequency

Biennial (odd yrs)

Next edition

15/17 Nov, 2017 24

SICUREZZA 2015 333 exhibitors and 18,955 professionals over the three-day event 130 hosted top buyers, with over 1,000 meetings organised during the show Visitors:

PUBLIC INFRASTRUCTURE FOR ADMINISTRATION TRANSPORT LAW 2% 1% AUTHORITIES & ENFORCEMENT AGENCIES OTHER ASSOCIATIONS 1% SERVICES 5% 2% COMPANIES 11%

MANUFACTURERS 16%

RETAILERS, WHOLESALERS, DISTRIBUTORS 20%

DESIGNERS & CONTRACTORS 5%

INSTALLERS & SYSTEMS INTEGRATORS 37%

DECISION MAKERS’ PRESENCE: 44.7% of visitors were owners or directors

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Keywords of the 2017 edition FROM PRODUCTS TO SOLUTIONS:  Full overview of integrated technologies thanks to top Italian and international manufacturers  Special initiatives dedicated to vertical solutions

INTERNATIONALIZATION:  Greater investment in communication and direct marketing on profiles of interest  Increase in the network of agents working to recruit exhibitors and buyers (European area, North Africa, Balkans, the Far East)  200 hosted top buyers  EMP (Expo Matching Program): fostering contact between companies keen on expanding their business and buyers  Media partnerships with top international publishers 26

New Sectors in 2017 Exhibition-related initiatives to provide a voice and space to the latest new developments in select sectors of the security and fire prevention market: CYBER SECURITY FIRE EXTINGUISHING DRONES BUILDING AUTOMATION

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Contacts

SAMANTHA RAIMONDI International Network - Fiera Milano Ph +39 02 4997 7909 Mob. +39 335 391138 [email protected] Skype: fieramilano-samantha.raimondi www.fieramilano.it 28

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