Bachelor of Arts
FASHION DESIGN
COURSE INFORMATION
SPECIALISATION
Fashion Design Fashion Styling and Communication
DEPARTMENT
Design and Applied Arts
INSTITUTION
Nuova Accademia di Belle Arti
ACCREDITED BY
Italian Ministry of Education and Research
TITLE AWARDED
Bachelor of Arts
ECTS CREDITS
180
ACADEMIC YEAR
2016/2017
LANGUAGE OF TUITION
Italian or English
COURSE DURATION
Three years
INTRODUCTION The course aim is to offer professional education in the different roles of the fashion system. Its structure supports the students so that they can consistently and progressively reach their career goals. The learning course relies on technical and design laboratories to take students to a good level of "making" skills, which allow them, throughout the three years, to carry out their projects and to experiment with new techniques. At the same time, students will be engaged in design and theoretic subjects, acquiring cultural and methodological tools. At the end of the course students will be able to interact with all the relevant roles within the industry, from technicians to communicators, and successfully enter the professional world. Throughout the three years, students are guided and supported in the research of their own passions and personal skills, in their personal development and in the identification of the most suitable professional fields. The school is closely interconnected with the professional world, which allows students to make use of all inputs, knowledge of new technologies, market requests, innovative textiles, trendy materials and communication platforms that are typical of the fashion world. Some of the projects are developed in collaboration with companies within the industry. Thanks to this approach, students can acquire the specific dynamics of design and production that are typical of this field.
ADMISSION CRITERIA Ideal candidates are strongly inclined towards fashion and truly passionate about it. They can identify trends, are curious about visual languages and the social aspects of fashion and can work well in team. Sensitivity and facility for researching colours, materials and shapes. For admission procedures, please refer to the Academic Regulations.
COURSE AIMS The course aims to develop: › The ability to show and present ideas to efficiently convey information and ideas, supporting own project suggestions with appropriate explanations and criteria. › The ability to research, analyse and assess complex issues related to fashion design. › The ability to experiment with creativity throughout the project, in order to convey personal and original ideas. › The ability to develop and carry out a project mindfully and with professional methods, appropriate for the fashion industry. › The ability to use suitable techniques and languages for the social-historical-cultural context analysed. › The ability to carry out team projects in a comparative environment, with professional dynamics that represent a challenge within the work group.
DESIGN AND APPLIED ARTS DEPARTMENT › BACHELOR OF ARTS IN FASHION DESIGN › COURSE INFORMATION
PAG.
1 /5
LEARNING OBJECTIVES KNOWLEDGE AND COMPREHENSION At the end of the course, successful students will be able to: Explain the fashion system in its complexity. Analyse different fashion and costume styles, tracing them back to their historical period, places of origin and social belonging. Identify the visual and communication languages of fashion and acknowledge their impact on society. Discuss visual languages that come from other industries and how they can contaminate fashion.
ARTISTIC, CONCEPTUAL AND COGNITIVE SKILLS At the end of the course, successful students will be able to: Research a target for their own project and develop an idea based on it. Identify and use the most suitable techniques to carry out the project within a certain context. Use a wide variety of research channels to create supporting tools for the project, such as moodboards, lifestyle boards etc.
PRACTICAL AND PROFESSIONAL SKILLS At the end of the course, successful students will be able to: Create collection moodboards and research consistent and appropriate material. Translate their own project in prototypes and papers, consistently choosing materials and creation techniques. Develop a collection (men, women, kids) in its whole scope, consistently representing it and completing it with materials and technical data sheets. Create a brand logo and give all instructions to create brand identity. Develop communication projects that are suited to the fashion product, by choosing and using platforms, verbal and visual languages that best reflect the project. Represent a project from an artistic and technical point of view, using their individual, original point of view.
GRADUATE SKILLS In compliance with the Qualifications Framework for the European Higher Education Area - QF for the EHEA, at the end of the first study cycle, students will have developed the following skills: Knowledge and understanding: graduates must have knowledge and understanding in a field of study that builds upon their general secondary education, and must typically be at a level that, whilst supported by advanced textbooks, includes some aspects that will be informed by knowledge of the forefront of their field of study. Applying knowledge and understanding: graduates must be able to apply their knowledge and understanding in a manner that indicates a professional approach to their work, and have competences typically demonstrated through devising and sustaining arguments and solving problems within their field of study. Making judgements: graduates must have the ability to gather and interpret relevant data (usually within their field of study) to inform independent judgments that include reflection on relevant social, scientific or ethical issues. Communication skills: graduates must be able to communicate information, ideas, problems and solutions to both specialist and non-specialist audiences. Learning skills: graduates must have developed those learning skills that are necessary for them to continue to undertake further study with a high degree of autonomy.
TEACHING AND LEARNING STRATEGY During the course, students are engaged in different kind of activities, according to the specific learning objectives. Those activities may include › Class lectures › Active engagement of the students in class through debates, presentations, peer assessment
DESIGN AND APPLIED ARTS DEPARTMENT › BACHELOR OF ARTS IN FASHION DESIGN › COURSE INFORMATION
PAG.
2 /5
› Use of tutorials, videos or other media tools › Demonstrations › Exercises and revisions › Labs › Seminars and workshops with industry professionals or visiting lecturers › Intensive workshops on specific subjects › Development of individual or group projects › Individual study or research › Field trips related to the professional field › Individual sessions and tutoring
ASSESSMENT STRATEGY The achievement of learning objectives is generally assessed at the end of the term, although intermediate evaluations may occur. Assessment methods vary according to the learning objectives being assessed and may include: › Verbal exams › Written exams › Practical demonstration › Graded exercises › Graded revision › Papers › Complete projects › Submission of papers, projects or research works
COURSE OVERVIEW Throughout the three years of the course, students will gradually acquire knowledge and skills. The first year gives them basic technical, technological, representation, method and cultural tools. Many subjects are taught in labs, in order to get to know the materials, their applications and the tools for fashion manufacture. During the second year, students learn, apply and develop the methods of design in different fields, such as fashion design, accessories design and textile design. They define their knowledge of pattern making and sampling and go through the steps that lead from the project to the sample. At the same time, they acquire new cultural tools and the ability to interpret different visual languages. During this year, also marketing dynamics for fashion and industrial design are learnt. Some optional subjects (performing techniques, illustration and photography) allow the students to go in depth in their own interests and to choose a specialization course. It is during this second year that students will define their career path by choosing between Fashion Design and Fashion styling and communication. During the third year students will design and carry out their own thesis project for fashion, within the previously identified scope. Depending on the chosen specialization, the course includes the design of an entire collection, its representative technical development, the manufacture of several outfits for a catwalk show, or the creation of corporate identity for a fashion collection, from the logo to the press communicates, videos, photoshooting and creation of a communication event. A common workshop for the two specializations focuses on the main communication and event design systems, and on the synergy between product and communication designers. The optional subjects allow the students to complement their project design knowledge in areas that are linked to fashion, such as decoration, costumes and design. As for the cultural area, it is possible to choose a course between history of cinema and aesthetics.
PROFESSIONAL AND FURTHER STUDIES PERSPECTIVES Successful Fashion Design graduates have all the theoretical, technical and design tools to start a career in several of the fashion fields, including: Fashion designer, Accessories designer, Textile designer, Creative director, Dress designer, Costume designer, Illustrator, Pattern maker, Product manager, Art director, Stylist, Fashion blogger, Buyer, Fashion visual merchandiser, Fashion coordinator, Image consultant, Fashion events curator, Press office, Fashion web designer, Trend forecaster.
DESIGN AND APPLIED ARTS DEPARTMENT › BACHELOR OF ARTS IN FASHION DESIGN › COURSE INFORMATION
PAG.
3 /5
At the end of the three years course, graduates can undertake master courses and two-years specialization courses in any field of fashion design, styling, communication and marketing.
CURRICULUM 1st YEAR SEMESTER
CODE
TYPE
I
ABST47
A
Anthropology
6
I
ABPR30
B
Technology Of Materials I
8
Tailoring techniques for prototyping
8
COURSES
CFA
I
ABPR34
C
Textile Design I Textile Design Textile Culture Techinical Drawing
8 4 2 2
I
ABST55
B
History Of Costume And Fashion I
6
Mandatory additional training activities english
2
TOTAL CREDITS I SEMESTER
30
II
ABST47
B
History of Modern Art
6
II
ABTEC38
B
Digital Technologies And Applications
6
Digital Drawing Cad
4 2
Fashion Design I
12
Projecy methodology Fashion drawing
8 4
Additional Training Activities
2
Mandatory additional training activities general IT
2
Mandatory additional training activities english
2
II
ABPR34
B
TOTAL CREDITS II SEMESTER
30
TOTAL CREDITS 1ST YEAR
60
2ND YEAR III
ABST47
B
History Of Contemporary Art
6
III
ABPC68
A
Semiotics
6
III
ABPR34
C
Fashion Design II
12
Collection Prototyping
8 4
Choose 1 options:
6
A A A
Photography Performative Techniques For Visual Arts Illustration
6 6 6
III III III
ABPR31 ABPR36 ABAV05
TOTAL CREDITS III SEMESTER
30
IV
ABPR21
B
Pattern-Making I
8
IV
ABPR34
B
Textile Design II
8
Textile design Knitwear
4 4 8 4 4
IV
ABPR34
C
Accessories Design Handmade accessory Industrial accessory
IV
ABLE69
A
Marketing And Management
6
TOTAL CREDITS IV SEMESTER
30
TOTAL CREDITS 2ND YEAR
60
DESIGN AND APPLIED ARTS DEPARTMENT › BACHELOR OF ARTS IN FASHION DESIGN › COURSE INFORMATION
PAG.
4 /5
3RD YEAR Choose 1 options
6
V V V
ABAV11 ABPR17 ABPR32
A A A
Decoration Design Theatre Costume
6 6 6
V
ABST51
A
Phenomenology of Contemporary Arts
6
V
ABPR21
C
Fashion Styling and Communication (Ambientazione Moda)
6
V
ABPR34
C
Fashion Design III (Design di Moda)
6
V
ABPR30
C
Tecnologia dei Materiali II Fashion design: Events Fashion design: pattern making Fashion design: digital print
8 1 4 3
V
ABPR30
C
Tecnologia dei Materiali II Fashion Styling: Events Fashion styling: computer graphic Fashion styling: styling
8 1 4 3
Additional Training Activities
4
TOTAL CREDITS V SEMESTER
30
VI
ABPR21
C
Fashion Styling and Communication
6
VI
ABPR34
C
Fashion Design III
6
VI VI
ABPC66 ABST46
A A
History Of Cinema And Video Aesthetics
6 6
VI
ABST47
A
History Of Costume And Fashion II
6
Additional Training Activities
2
Mandatory additional training activities general IT
2
Mandatory additional training final exam
8
Choose 1 options:
TOTAL CREDITS VI SEMESTER
30
TOTAL CREDITS 3RD YEAR
60
TOTAL CREDITS OF THE THREE YEARS COURSE
180
ADDITIONAL TRAINING ACTIVITIES Workshop
2
Conference
2
Extra-curricular projects
2
Training
2 to 4
Work experience
1 to 3
International exchange programs
4
TOTAL CREDITS ADDITIONAL TRAINING ACTIVITIES
8
MANDATORY ADDITIONAL ACTIVITIES Mandatory additional training activities english
4
Mandatory additional training activities general IT
4
Mandatory additional training final exam
8
TOTAL CREDITS OF ADDITIONAL ACTIVITIES
16
A = Additional training activities, B = Core courses, C = Field-specific course
APPROVED BY
Prof. Guido Tattoni - Design and Applied Arts Department Head
16/03/2016
Prof. Colomba Leddi - Course Leader Fashion Design
16/03/2016
Prof. Alberto Bonisoli - Dean - Nuova Accademia di Belle Arti
16/03/2016
Dott. Annalisa Bottoni - Head of Academic Processes
16/03/2016
DESIGN AND APPLIED ARTS DEPARTMENT › BACHELOR OF ARTS IN FASHION DESIGN › COURSE INFORMATION
PAG.
5 /5
