Fashion advertising, advertorials and content creation

BOILER/ PORTFOLIO/ Fashion content and advertising

Va lu e R e ta i l C h i n a

Value Retail is a multinational company specialised in the development and operation of luxur y outlet shopping Villages. Together with the unique design, setting and guest ser vices offered at each Village, Value Retail has changed the ver y concept of destination shopping. At Boiler Corporation we are the creative directors of all the events and actvitation projects for the newborn Yi Ou Lai Suzhou Village, a 70,000 sqm luxur y outlet in Suzhou, China, which currently includes over 100 fashion brands stores.

BOILER/ PORTFOLIO/ Fashion content and advertising

S uzh o u V i ll ag e / W e Ar e Y i

体验低至2.5折优惠每一天.

The f irst ADV campaign we made for Yi Ou Lai Suzhou Village, shot by fashion photographer Alessio Bolzoni according to our concept, ar t direction and production. Stylist: Tanya Jones. Casting director: Piergiorgio Del Moro. Hair: Paolo Soff iatti. Make-up: Elena Komarova. Models: Chen Si, Li Bing, Sun Hui Xuan, Wang Wei. BOILER/ PORTFOLIO/ Fashion content and advertising

S uzh o u V i ll ag e / W e Ar e Y i

体验低至2.5折优惠每一天.

BOILER/ PORTFOLIO/ Fashion content and advertising

S uzh o u V i ll ag e / W e Ar e Y i

体验低至2.5折优惠每一天.

BOILER/ PORTFOLIO/ Fashion content and advertising

S uzh o u V i ll ag e / W e Ar e Y i

体验低至2.5折优惠每一天.

BOILER/ PORTFOLIO/ Fashion content and advertising

S uzh o u V i ll ag e / W e Ar e Y i

体验低至2.5折优惠每一天.

体验低至2.5折优惠每一天.

BOILER/ PORTFOLIO/ Fashion content and advertising

S uzh o u V i ll ag e / W e Ar e Y i

We Are Yi project: the casting of models - managed by the best international agencies - to become protagonists of the f irst adv campaign of Yi Ou Lai Suzhou Village, took place inside the mall and resulted in “buzz contents” for both online and printed media. Please click on any of the images to see the We Are Yi video. BOILER/ PORTFOLIO/ Fashion content and advertising

S uzh o u V i ll ag e / W e Ar e Y i

We chose 2 boys and 2 girls amongst 100 models after two days of casting: they are the Yi Faces. Please click on any of the images to see the We Are Yi video.

BOILER/ PORTFOLIO/ Fashion content and advertising

S uzh o u V i ll ag e / W e Ar e Y i

They were the protagonists of the Suzhou Village off icial adv campaign shown in the previous pages. Please click on any of the images to see the We Are Yi video.

BOILER/ PORTFOLIO/ Fashion content and advertising

S e rg i o Ross i

Sergio Rossi Fall/Winter 2014-2015 Campaign

BOILER/ PORTFOLIO/ Fashion content and advertising

S e rg i o Ross i

Sergio Rossi Fall/Winter 2014-2015 Campaign

BOILER/ PORTFOLIO/ Fashion content and advertising

S e rg i o Ross i

Sergio Rossi Fall/Winter 2014-2015 Legshots

BOILER/ PORTFOLIO/ Fashion content and advertising

S e rg i o Ross i

57

A62190 DALSTON Stivaletto in vitello nero con cinturino e zip laterale Black leather ankle boot with strap and lateral zip Bottine en veau noir avec bride cheville et zip latérale tacco/heel/talon 9 cm

Sergio Rossi Fall/Winter 2014-2015 Catalogue

BOILER/ PORTFOLIO/ Fashion content and advertising

S e rg i o Ross i

101

A65410 FLEUR Sandalo con cinturino in camoscio nero e nudo Black and nude suede ankle strap sandal Sandale en veau velours noir et beige avec bride cheville tacco/heel/talon 11 cm

Sergio Rossi Fall/Winter 2014-2015 Catalogue

BOILER/ PORTFOLIO/ Fashion content and advertising

S e rg i o Ross i

www.sergiorossi.com

www.sergiorossi.com

Sergio Rossi Spring/Summer 2014 Campaign

BOILER/ PORTFOLIO/ Fashion content and advertising

S e rg i o Ross i

www.sergiorossi.com

Sergio Rossi Spring/Summer 2014 Campaign

BOILER/ PORTFOLIO/ Fashion content and advertising

S e rg i o Ross i

Sergio Rossi Spring/Summer 2014 Legshots

BOILER/ PORTFOLIO/ Fashion content and advertising

S e rg i o Ross i

Sergio Rossi Spring/Summer 2014 Catalogue

BOILER/ PORTFOLIO/ Fashion content and advertising

S e rg i o Ross i

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19

A60370 ZED Sandalo in vitello nero e avorio black and ivory calfskin sandal Sandale en veau noir et ivoire tacco/heel/talon 6 cm

A58280 ZED Sandalo con plateau in vernice bianco e vitello laminato oro White patent leather and gold laminated calfskin platform sandal Sandale à plateau en cuir verni blanc et veau laminé or tacco/heel/talon 10,5 cm

A60390 ZED Sandalo in vernice nero e vitello laminato oro black patent leather and gold laminated calfskin flat sandal Sandale en cuir verni noir et veau laminé or tacco/heel/talon 1 cm

Sergio Rossi Spring/Summer 2014 Catalogue

BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

Boiler Corporation are image consultants of Pirelli Pzero, the fashion brand owned by Pirelli & C. S.p.a., the tyre multinational company based in Milan, active in over 160 countries, with 21 manufacturing sites around the world. Pirelli are also renown in the fashion and ar t world for their Pirelli Calendar, published since 1964. Since 2011, we ar t directed and produced their collection catalogues for both menswear and womenswear, as well as their seasonal ad campaigns and the key visuals for all their communication tools. We have conceived and produced their events, product presentations, POS materials and international fairs. We designed their showroom in Milan and the store windows of their PZero Corso Venezia 1 f lagship store.

BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

KARDOS 2 (RE-EDITION OF A PIRELLI SPORT SNEAKER; OPENING-04 ROYAL BLUE; OPENING-01 NAVY BLUE; OPENING-02 WHITE; OPENING-05 YELLOW)

SILVER (WINDBREAKER JACKET IN TWO LAYERS FABRIC; WATERPROOF ZIPPER WITH P LOGO IN SILVER REFLEX DETAIL ON TAPE;

Pirelli PZero Spring/Summer 2015 Moodbook

BOILER/ PORTFOLIO/ Fashion content and advertising

INTERNAL THERMO-TAPING WITH CARBON-LIKE PATTERN)

Pi r e lli P Ze ro

LIGER (T-SHIRT IN TECH PIQUET, REFLEX OVERLOCK STITCHING AND SILVER PRINT ON RIB KNIT); BOBBY REX-20 (SNEAKER IN GREY FABRIC)

BOBBY REX-30 (BLACK CALF SNEAKER)

Pirelli PZero Spring/Summer 2015 Moodbook

BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

Corso Venezia 1 Milano – pirellipzero.com

Pirelli PZero Fall/Winter 2014-15 Campaign

BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

bobbY reX-04 (navy), bobbY reX-02 (orange) - CarGen (full zip hooded fleece in cotton and mesh inserts with embroidered logo)

aIKIn (down jacket in light micro rip stop, injected feather) - pInDa-02 (shoes)

Pirelli PZero Fall/Winter 2014-15 Moodbook

BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

JuKes-02 (shoes) - CHasMar (padded car coat in micro reps water-repellent, hidden hood in neck shape rubber details on the shoulder) aDVanI (hooded fleece in cotton and rubberized inserts, tyre embroidery on the sleeve)

(first row on top, from left to right) KeIteL-06, KeIteL-05, KeIteL-08 - (bottom row) KeIteL-08, KeIteL-01, KeIteL-06

Pirelli PZero Fall/Winter 2014-15 Moodbook

BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

Corso Venezia 1 Milano – pirellipzero.com

Pirelli PZero Spring/Summer 2014 Campaign

BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

motorsport

Shoes KARDOS - 03

left

ANSTY J001 WIND JACKET IN TRANSPARENT MICRORIPSTOP WITH THERMOTAPING

ABRAM A005 REVERSIBLE T-SHIRT, PIGMENT PIECE DYED

ALOWAY K001 TECHNICAL FLEECE PANTS

ADAO P002 STRETCH NYLON CAP

Shoes JULIAN - 01

right

ABREY F004 HODDED FLEECE, SNAP BUTTONS

ANTON A005 JERSEY T-SHIRT FLOCK/VINTAGE PRINT

AMBROSIO F008 GARMENT DYED BERMUDA IN STRETCH COTTON GABARDINE

Shoes JULIAN - 01

Pirelli PZero Spring/Summer 2014 Moodbook

BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

motorsport

ALLIOT P002 BIKER JACKET IN STRETCH NYLON

ABRAM A005 REVERSIBLE T-SHIRT, PIGMENT PIECE DYED

motorsport

DUSTIN DUSTIN DUSTIN DUSTIN

-

03 (blue) 02 (grey) 06 (light blue) 04 (ornange)

ANSILL F008 GARMENT DYED 5 POCKETS IN GABARDINE STRETCH

Shoes KARDOS - 03

Pirelli PZero Spring/Summer 2014 Moodbook

BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

Pirelli PZero Fall/Winter 2013-14 Video. Please click on the thumbnail to see the video. BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

Corso Venezia 1 Milano – pirellipzero.com

Pirelli PZero Fall/Winter 2013-14 Campaign

BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

pADeRA - 01

Pirelli PZero Fall/Winter 2013-14 Lookbook

BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

iRmiNe 0526 GiUBBiNo iN pelle imBottito, DettAGli tRApUNtAti e FiANcHetti elAstici

BRiGitte 0508 pANtAloNe slim iN tessUto tecNico stRetcH

scARpe DANielle - 01

(from left to right) DAliA - 04 DAliA - 03

Pirelli PZero Fall/Winter 2013-14 Lookbook

BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

Corso Venezia 1 Milano pirellipzero.com

Pirelli PZero Spring/Summer 2013 Campaign

BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

(above and left) ANDY COAT-0403 Impermeabile in tessuto tecnico termonastrato. Raincoat in thermo-taped tech fabric サーモテープが付いたハイテク素材のレインコート。

Pirelli PZero Spring/Summer 2013 Lookbook

BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

Pirelli PZero Spring/Summer 2012 Video Please click on the thumbnail to see the video. BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

Corso Venezia 1 Milano – pirellipzero.com

Corso Venezia 1 Milano – pirellipzero.com

Pirelli PZero Fall/Winter 2012-13 Campaign

BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

(right page) OLAF 0178 Impermeabile termonastrato in flanella tecnica, spalmatura interna in poliuretano, bottoni in gomma. Thermo-taped raincoat in technical flannel, dope-dyed polyurethane inner coating, rubber buttons. ハイテクフランネルのサーモテープ付きレインコート、内側は原着ポリウレタン・コーティング（合成皮革）、ゴムボタン。

(right page) KENITH 0178 Giubbotto termonastrato in flanella tecnica, spalmatura interna in poliuretano tinto in pasta. Waterproof, polsi in maglia con interni in maglina tecnica elastica. Thermo-taped jacket in technical flannel, dope-dyed polyurethane inner coating. Waterproof, knit cuffs with elastic jersey inside. サーモテープが付いたハイテクフランネルのジャケット、内側はドープ染めポリウレタン・コーティング （合成皮革）。防水、内側に伸縮性のあるジャージニットの袖口

ANDY COAT 0177 Reinterpretazione dell’impermeabile Principe di Galles in chiave sportswear. Tessuto tecnico con spalmatura interna in poliuretano tinto in pasta. Regolazione fit fianchi con fibbia. Prince of Wales check raincoat reinterpreted with a sportswear look. Technical fabric with dope-dyed polyurethane inner coating. Adjustable fit sides with buckle. プリンス・オブ・ウェールズのチェックのレインコート をスポーツウェアとして再解釈。原着ポリウレタン・コ ーティング（合成皮革）を用いたハイテク素材。サイド のフィット感をバッ

Pirelli PZero Fall/Winter 2012-13 Lookbook

BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

(above) TESS-05 (right page) DUB-0182 Bomber bimateriale in pelleovo tecnico e poliestere waterpoof. Zip in metallo, fodera in rip stop trapuntato. Two-material bomber jacket in tech muslin and waterproof polyester. Metal zipper, quilted rip-stop lining. ハイテク素材のモスリンと防水ポリエステルの2種を使用したボンバージャケット。 金属ファスナ ー、キルティング･リップストップ･ライニング。

(above) LUDMILLA-0179 Mantella in tessuto tecnico laminato metal, imbottitura in piuma, manica 3/4, sottomanica in tessuto elasticizzato. Cape in metal laminated tech fabric, down padding, 3/4 sleeves, elasticized fabric underarms. メタルラミネート加工を施したハイテク素材のケープ、ダウン中綿、七分袖、脇の下には弾力性のある素材を使用。

(right page) BRIANY-0174 Gilet lungo in light nylon trapuntato, inserti con tessuto a contrasto. Long vest in light quilted nylon, contrasting fabric inserts. 軽量のキルティング･ナイロンを使用したロング･ベスト、対比色の素材が縫い込まれています。

(above) URSULA-0276 Mantella in tweed tecnico, sottomanica in tessuto elastico, coulisse interna. Tech tweed cape, elastic fabric underarms, inside drawstring. ハイテクツイードのケープ、脇の下は弾力性のある素材、内側には引きひも付き。

(right page) TABBY-0184 Piumino corto in tessuto tecnico con membrana, imbottitura in ovatta, interno polsi e collo in ecopelliccia. Short down jacket in tech fabric with membrane, inside of cuffs and collar in eco-fur. 皮膜加工をしたハイテク素材のショート･ダウン･ジャケット、綿ウール中綿、袖口の内側と襟にはEco-Fur (フクロギツネの毛皮)。

Pirelli PZero Fall/Winter 2012-13 Lookbook

BOILER/ PORTFOLIO/ Fashion content and advertising

Pi r e lli P Ze ro

Corso Venezia 1 Milano pzeroweb.com

Corso Venezia 1 Milano pzeroweb.com

Pirelli PZero Spring/Summer 2012 Campaign

BOILER/ PORTFOLIO/ Fashion content and advertising

nike

Boiler Corporation has a 10-year professional engagement with Nike. The collaboration has been operated on several fronts. From 2004 to 2007 Boiler Par tner Ivan Maria Vele was in charge at La Posteria in Milan of Nike Italy’s edge marketing activities while later on the brand communicated through Boiler magazine and Fantom Editions. We collaborated on events, editorial projects and books and in 2011 Boiler Corporation has been developing the marketing strategy for the Nike Juventus stores at the new Juventus Stadium. nikestadiums.tumblr.com

BOILER/ PORTFOLIO/ Fashion content and advertising

n i k e / Tru e C it y

Special project published on Fantom Photographic Quar terly, in collaboration with various ar tists.

BOILER/ PORTFOLIO/ Fashion content and advertising

n i k e / Ir i n a P o li n

Special project published on Fantom Photographic Quar terly, in collaboration with ar tist Irina Polin.

BOILER/ PORTFOLIO/ Fashion content and advertising

S m y th so n

Smy thson is a British luxur y brands leader for stationar y and small leather goods. They’ve been recently expanding their line with large leather goods such has purses and bags. As par t of a 360 degrees creative consultancy, Boiler ar t directed and produced all photographic, video and adver torial content, including seasonal and special projects in collaboration with acclaimed ar tists. We took care of their in-store events.

BOILER/ PORTFOLIO/ Fashion content and advertising

S m y th so n

Smy thson’s Fall Winter 2012-2013 campaign shot by Matthew Donaldson.

BOILER/ PORTFOLIO/ Fashion content and advertising

S m y th so n

Smy thson’s Fall Winter 2012-2013 campaign shot by Matthew Donaldson.

BOILER/ PORTFOLIO/ Fashion content and advertising

S m y th so n

Smy thson’s Spring Summer 2013 campaign.

BOILER/ PORTFOLIO/ Fashion content and advertising

S m y th so n

Smy thson’s Spring Summer 2013 campaign.

BOILER/ PORTFOLIO/ Fashion content and advertising

S m y th so n

www.smythson.com

Smy thson’s Panama campaign.

BOILER/ PORTFOLIO/ Fashion content and advertising

S m y th so n

1. SMALL POUCH

Soft Taureau leather - Shagreen hardware - Striped nubuck lining W14.5 x H11cm / 5½ x 4½” Price: £ 145 / $ 245

1

2. MEDIUM POUCH

Soft nubuck and Taureau leather - Shagreen hardware Six pockets - Striped cotton lining W45 x H30 x D18cm / W18 x H12 x D7” Handle drop: 22cm / 8½” Price: £ 1395 / $ 2360

3

3. LARGE POUCH

Soft Taureau leather - Shagreen hardware - Striped nubuck lining W29 x H22cm / 11½ x 8½” Price: £ 270 / $ 455 Colours: black, chocolate, olive 4. SMALL POUCH

Soft Taureau leather - Shagreen hardware - Striped nubuck lining W14.5 x H11cm / 5½ x 4½” Price: £ 145 / $ 245

2

5. MEDIUM POUCH

Soft Taureau leather - Shagreen hardware - Striped nubuck lining W22 x H16.5cm / 8½ x 6½” Price: £ 195 / $ 330 6. LARGE POUCH

Soft Taureau leather - Shagreen hardware - Striped nubuck lining W29 x H22cm / 11½ x 8½” Price: £ 270 / $ 455

4

Colours: black, chocolate, olive

5 6

7. SMALL POUCH

8

Soft Taureau leather - Shagreen hardware - Striped nubuck lining W14.5 x H11cm / 5½ x 4½” Price: £ 145 / $ 245 8. MEDIUM POUCH

Soft Taureau leather - Shagreen hardware - Striped nubuck lining W22 x H16.5cm / 8½ x 6½” Price: £ 195 / $ 330 9. LARGE POUCH

Soft Taureau leather - Shagreen hardware - Striped nubuck lining W29 x H22cm / 11½ x 8½” Price: £ 270 / $ 455

7

Colours: black, chocolate, olive 10. SMALL POUCH

Soft Taureau leather - Shagreen hardware - Striped nubuck lining W14.5 x H11cm / 5½ x 4½” Price: £ 145 / $ 245

9

11

11. MEDIUM POUCH

Soft Taureau leather - Shagreen hardware - Striped nubuck lining W22 x H16.5cm / 8½ x 6½” Price: £ 195 / $ 330

10

12. LARGE POUCH

12

Soft Taureau leather - Shagreen hardware - Striped nubuck lining W29 x H22cm / 11½ x 8½” Price: £ 270 / $ 455 Colours: black, chocolate, olive

Men’s style guide.

BOILER/ PORTFOLIO/ Fashion content and advertising

S m y th so n

Smy thson’s Special Xmas project.

BOILER/ PORTFOLIO/ Fashion content and advertising

S m y th so n

Smy thson’s Special Christmas project.

BOILER/ PORTFOLIO/ Fashion content and advertising

S M Y TH SON / COLETTE , P aris

In an effor t to celebrate the launch of the Panama collection, Boiler Corporation worked with Smy thson on a project that envisioned the collaboration with ar tist Quentin Jones to reinterpret in her fashion a set of iconic Panama diaries owned by a series of famous personalities. 10 original ar tworks were produced and presented in a “galler y” setting at Smy thson f lagship store in New Bond Street alongside the presentation of the full Panama line. BOILER/ PORTFOLIO/ Fashion content and advertising

S M Y TH SON / COLETTE , P aris

From the initial concept creation to store installation and displays, Boiler Corporation worked with the ar tist during the whole creative process. Collateral material was also produced: invitation, catalogue and animated digital content.

BOILER/ PORTFOLIO/ Fashion content and advertising

S M Y TH SON / COLETTE , P aris

BOILER/ PORTFOLIO/ Fashion content and advertising

S M Y TH SON / COLETTE , P aris

The same Panama Legacy exhibition made it to Colette in Paris in occasion of the launch of a capsule collection designed by Quentin Jones for Smy thson. We designed the window installation and inner product displays for the event.

BOILER/ PORTFOLIO/ Fashion content and advertising

S m y th so n

“Introducing the 1887” Please click on the thumbnail to see the video.

BOILER/ PORTFOLIO/ Fashion content and advertising

S m y th so n

“125 Years of Magical Gifts” Please click on the thumbnail to see the video.

BOILER/ PORTFOLIO/ Fashion content and advertising

S m y th so n

“Heritage Video” Please click on the thumbnail to see the video.

BOILER/ PORTFOLIO/ Fashion content and advertising

S m y th so n

Spring Summer 2013 video. Please click on the thumbnail to see the video.

BOILER/ PORTFOLIO/ Fashion content and advertising

S m y th so n

Eliot video. Please click on the thumbnail to see the video.

BOILER/ PORTFOLIO/ Fashion content and advertising

U m it B e n a n

Boiler Corporation produced creative video content and animated gifs for Umit Benan Spring Summer 2014 Efendi collection. Umit Benan is one of the most exciting contemporar y fashion designers. Once he f inds the character who epitomizes the mood he has in mind for the season, he builds a whole f ictional stor y around him, writing ever y thing down in detail like the stor y teller he is and f inally getting down the clothes. umitbenan.com

BOILER/ PORTFOLIO/ Fashion content and advertising

U m it B e n a n

Spring Summer 2014 Efendi fashion show. Watch the backstage video

BOILER/ PORTFOLIO/ Fashion content and advertising

C a m e r a N a zi o n a le de ll a M o da Ita li a n a

Camera Nazionale della Moda italiana is the main no-prof it Association which promotes italian fashion through a series of initiatives, corporate events like Milano Fashion week and fairs. The Association represents all the highest cultural values of Italian Fashion. It aims at protect, co-ordinate and strengthen its image, both in Italy and abroad. Most of the major Italian brands such as Prada, Gucci, Armani, Versace, Marni, Costume National, Ermenegildo Zegna, Pucci, Etro are only few of the Association Members. The main focus of the project was to redesign CNMI web por tal and produce new and engaging content that could elevate the site to a regular destination for fashion industr y operators and enthusiasts. Boiler Corporation built a new information architecture, ar t directed all creativity for both web inter face and relative content (positioning & tone of voice, editorial plan, collaborating with a network of exclusive international contributors).

BOILER/ PORTFOLIO/ Fashion content and advertising

C a m e r a N a zi o n a le de ll a M o da Ita li a n a

CNMI site has been designed to both fulf ill the need for a viable source of infos for the fashion industr y operators and an engaging platform for constantly changing editorial content ranging from fashion to ar t, to design to lifestyle topics.

BOILER/ PORTFOLIO/ Fashion content and advertising

C a m e r a N a zi o n a le de ll a M o da Ita li a n a

A series of inter views to a number of key industr y people populate the site similarly to how a magazine would operate.

BOILER/ PORTFOLIO/ Fashion content and advertising

C a m e r a N a zi o n a le de ll a M o da Ita li a n a

The quality of the iconography of the CNMI site has been greatly improved by adding illustrations nex t to traditinaly photography with the contribution of great ar tists.

BOILER/ PORTFOLIO/ Fashion content and advertising

C a m e r a N a zi o n a le de ll a M o da Ita li a n a

We curated the CNMI’s off icial Pinterest board, where we published a selection of the best detail shots from the catwalks of each designer included in the calendar of the seasonal fashion weeks.

BOILER/ PORTFOLIO/ Fashion content and advertising

C a m e r a N a zi o n a le de ll a M o da Ita li a n a

Social Media strategy has also been curated by Boiler, via the creation of the off icial Instagram por tal for CNMI and by establishing the editorial plan & team that has taken the page to be followed by 14,000 users in just 6 months.

BOILER/ PORTFOLIO/ Fashion content and advertising

C a m e r a N a zi o n a le de ll a M o da Ita li a n a

Facebook page has also been updated with a fresh series of news completely integrated with the overall new CNMI digital platform.

BOILER/ PORTFOLIO/ Fashion content and advertising

C a m e r a N a zi o n a le de ll a M o da Ita li a n a

In order to communicate all the new contents published on their website and social networks, we created periodical newsletter (daily during the fashion weeks, weekly and monthly) that CNMI could send to their data base made of members, journalists, PRs, buyers and audience.

BOILER/ PORTFOLIO/ Fashion content and advertising

R e de m p ti o n C h o ppe rs

The focus is just the same:

artisanal perfection as a way to express a liberating quest for beauty.

Gia asint endantiumque consed quatus dolorendio. Itatem quae nullis est, ut que de mo tem fuga. Nequae laboreh endero miligna turehen daeperum acillibus as ressequiae cume culpa nonseque velit, sunt er ferio. Maxim facestios et iliquid maximuscim volesci ducipsam as ut a et, invendam earum solorepudit elibus.

BOILER/ PORTFOLIO/ Fashion content and advertising

R e de m p ti o n C h o ppe rs

50 EVENTS

EVENTS 51

PA R I S M A RC H 2 013

The first official fashion collection was launched during Paris Fashion Week FW 2013 with

the event “Welcome

the Machine”.

to

REDEMPTION CHOPPERS

30 FASHION

REDEMPTION CHOPPERS

FASHION 31

68 PRESS

PRESS 69

PRESS

REDEMPTION CHOPPERS

REDEMPTION CHOPPERS

REDEMPTION CHOPPERS

BOILER/ PORTFOLIO/ Fashion content and advertising

REDEMPTION CHOPPERS