media price list

Jazeera Airways 4 is the new low cost and sole private airline in the Middle East & already profitable with 8.7 Million USD return in 2007 4 has 2 major hubs: Kuwait and Dubai 4 is connecting 25 non-stop business and leisure destinations 4 owns a modern fleet of 8 Airbus A320s 4 carried 1.2 million passengers in 2007 4 sells over 60% of its tickets online with 5 million hits a month from across the Middle East and 20% through callcenters and travel agencies

facts & figures

4 the leading airline for point-to-point connections in the Middle East 4 modern airline with 34 new airbus aircrafts until 2014 (2009-12 ACs 2010-19 ACs, 2011-27 ACs, 2012-36 ACs, 2013-40, 2014-42 ACs)

4 fast growing airline with 82 new non-stop routes until 2012 4 passenger increase of 200,000 with each new aircraft

4 the trendsetter in innovation and the first airline in the world to enable its passengers to use mobile phones, to send emails or to access blackberries on board 2009

targets

Jazeera Airways targets everybody, from the young consumers under 25 years old (50%) with high disposable incomes, to the huge reservoir of Asian and Western expatriates (80%) and business travellers.

4 Jazeera Airways targets the business group (Jazeera Plus) travellers: 40%

4 30% workers commuting between India and Kuwait

4 30% of its travellers regroup leisure travellers like families, tourists or city-hopers, mostly women travelling for shopping

target groups

Jazeera Airways travellers benefit from an unique experience on board. A320 aircrafts with wider overhead storage, improvement in the cabin design with leather seats, more legroom, as well as the option of inflight entertainment. Passengers will be free to choose the way they want to travel. According to their needs modern travellers will select either flexibility, comfort or the best prices.

4 Economy class

where passengers receive as complimentary a bottle of water and buy food and beverage on board

4 Jazeera Plus

business class equivalent, offers complementary service, complementary entertainment as well as free lounge access, an extra 5kg luggage and extra work space on board

4 Jazeera Freedom is an approach that adds higher freedom to the traveller´s choice and that offers the highest flexibility in term of tickets

inflight service – wings of freedom

Start page Make clients click for you Each month on average 30,000 visitors across the Middle East are clicking on www.jazeeraairways.com to book flights or see the newest flight offers. The best place for your advertisement -Daily updates of content and offers -Channels include: ticket sales, destinations information, hotel bookings and car hire. -Bilingual interface in Arabic and English -Monthly page views 1.4 million -30,000 daily visitors 63% of which are return visitors -Weekly e-newsletter reaching more than 230,000 registered users -Average time spent on site is 2:19 minutes

www.jazeeraairways.com

Display Advertisings Experience the whole attention on your banner at starting page! Advertising medium 4 Banners Size 220 X 114 220 X 114, File Size: 30 K, Animated 4 loops max, No audio Price per month per banner $ 15,000

www.jazeeraairways.com

Display Advertisings Advertise on of of the best places at the starting page of Jazeeraairways.com! Advertising medium Leaderboard Banner Size 902 X 89 902 x 89, File Size: 30 K, Animated 4 loops max, No audio Price per month $ 25,000

www.jazeeraairways.com

Newsletter / E-Mail Advertising Integration with picture & text on the newsletter. Advertising medium Teaser Box/Banner Button Banner Circulation/ month 250,000 Format Size: 190 X 90, File Size: 20 K, JPEG or GIF Width: 600 pixels, Files Size: 100 K, HTLM or JPEG Price $ 6,500 per newsletter broadcast $ 4,500 Email Shot

www.jazeeraairways.com

Booking confirmation The booking confirmation (60% sales online), is the most important receipt for Jazeera Airways travellers and the best tool for your next advertisement.

Advertising medium Skyscraper Circulation /month 60,000 Format 200 x 600 pixels Price/month $ 20,000

www.jazeeraairways.com

Destination page When planning their holidays, the travellers are collecting all useful information about their travel destination on www.jazeeraairways.com/destination.aspx Advertise product/service in specific region: Advertising medium 4 Banners Page/Impressions/month 40,000 Format 220 x 114 pixels Price/month per banner $ 5,000

www.jazeeraairways.com

Integration of Jazeera Airways partners On this micro site of Jazeera Airways all inflight marketing partners are integrated to highlight or sell products, which are promoted on board. All visitors obtain useful information about advertised products /services and can easily purchase it.

Advertising medium 4 Banners Format 220 x 114 pixels Price/month $ 8,500

www.jazeeraairways.com

Airport sampling at Check- In Highest visibility to your campaign. Two friendly Jazeera Airways promoters distribute your flyers or promotional give-aways at the check-in at Kuwait airport.

Advertising medium Sampling Minimum quantity 5,000 Price/ day with 2 promoters $ 20,000

media

Boarding pass The boarding passes are distributed to 1.2 million passengers per year. You can place your advertisement and logo on the back side of the removable part, which stays with the passengers.

Advertising medium Boarding passes Format 50 x 60 mm Circulation/month 100,000 Price per month $ 20,000

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Ticket holder All Jazeera Plus passengers, receive their ticket in a cover, which includes also the invitation to the Jazeera lounges. By branding the ticket holder you can reach the premium target group, Jazeera Plus, directly. Advertising medium Ticket holder Format on request Minimum quantity 50,000 Price $ 20,000

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Branding of napkins, cardboard cups or refreshing towels Strong and lasting image impact. Surprise the passengers with your advertising message, branded on every inflight item, distributed on board. Each item, which is personally distributed by the cabin crew, is seen as an additional service. All cost including production:

Advertising medium

Circulation

Price

Cardboard cups

700,000/ year

$ 50,500

Refreshing towels

200,000/ 2 months

$ 48,000

Napkins

500,000/ 6 months

$ 60,000

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Inflight sampling Generate direct response to your advertising. Your flyer or give-aways are distributed to all passengers personally through the cabin crew. During the flight the passengers have the time to enjoy your product or read information about your company. Advertising medium Flyers or products Format max. A4 Minimum quantity 50,000 Price per minimum per month $ 50,000

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Menu cards Premium placement of your brand on menu! Demonstrative presented by the front flyer hanging at the outside of the seat pockets. The menu card is directly accessible for all passengers. During the flight all passengers have enough time to choose their meal and choose your brand! Advertising medium Seat pockets (entire fleet) Format max. A4 Minimum quantity per 6 months 30,000 Price per quantity and 6 months $ 40,000

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Flyers and give aways on meal trays Target the class you want with special branding on Special meals! Get feedback from the economy passengers by integrating a new product into the buy on board bag or get the address from the business class passengers by putting a flyer on the mealtray! Advertising medium Placement/Branding on meal trays Format on request Minimum quantity per month 50,000 Price per minimum per month $ 15,000 for branding $ 12,500 for integration of flyers

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Food & Beverage package Promote seasonal FMCG products in the economy class. These packages are buy on board products and will have a special effect with your branding and your new product.

Advertising medium Food & Beverage packages for Economy Format on request Minimum quantity per month 10,000 Price per minimum per month $ 7,500 for branding $ 5,000 for product integration

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Spa Kit Promote your brand in the „Spa-Kit“ in all classes. Integrate your give-aways for a very positive recall of your brand as this is seen as an extra service.

Advertising medium Spa Kit Format on request Minimum quantity per month 50,000 Price per minimum and per month $ 5,000

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Jazee‘s Bag Promote „Jazee‘s Bag“ in all inflight classes. The distribution of this food & beverage packages during the flight is for kids only. This is the best way to promote your new product in a special way on board. Branding the packages is possible as well as integration of give-aways.

Advertising medium Jazee´s Bag Format after request Minimum quantity per month 20,000 Price per minimum per month $ 10,500 for branding $ 5,000 for give-aways

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Placement in seat pockets Premium placement of your publication (e.g. magazine, brochure, catalogue), in the seat pockets where it is directly accessible for all passengers. During the flight all passengers have enough time to read your publication.

Advertising medium Seat pockets (entire fleet) Format max. A4 Minimum quantity 10,000 Price $ 15,000

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Tray tables Best place for your advertising message. Your advertising is placed directly in front of the passengers and seen for at least 4 hours. Perfect medium, to combine with inflight sampling.

Advertising medium 180 tray tables per aircraft Format To be discussed Price per month per aircraft $ 20,000

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Branding overhead compartments Create moments to surprise! Imagine your brand or product is placed along the whole aircraft and will be seen by every passenger, not only while boarding and deboarding but also during the entire flight.

Advertising medium

Price per aircraft, per month

Signature on compartment

$ 10,000

Complete branding

$ 15,000

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Full Cockpit Door Innovative and premium placement of your advertisment. All passengers will pay attention to your advertisment while boarding and deboarding and they will have enough time to look even closer during the flight.

Advertising medium Branding of cockpit door Format To be discussed Minimum quantity per month 1 aircraft (one door) Price per aircraft per month $ 12,500 for half branding $ 15,000 for full branding

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Headrest cover Direct placement of your logo or brand/claim direct in front of each passenger during the entire flight. Use this opportunity to specially put your name in front and you will see that after each flight all passengers now your brand!

Advertising medium Branding of head rest cover Format advert Up to DIN A4 Minimum quantity per month 10,000 Price per minimum, month $ 30,000

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Sponsoring crew outfits Put your brand on stage. Let the cabin crew wear and present your branded outfits. Sell your collection in the boardshop and online on the Jazeera website. Jackets, trousers, T-shirts, coats, ties, blouses, scarfs or anything else… Period 1 month minimum Advertising medium Crew outfit

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Aircraft branding Make your brand fly across the Middle East. Your advertisment on the exterior of one of the new A320 aircrafts is the most effective way to present your brand 24 hours and 7 days a week during one year.

Advertising medium Aircraft branding

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Minimum booking time 1 year

Price to be discussed

Stratetic partnerships We are looking for partners with great business ideas, to generate synergies between your company and Jazeera Airways, to create additional services for Jazeera Airways passengers and strengten both brands.

For partnership ideas please contact:

contact person: Denise Graul phone: 0049 (0) 8762 42646 10 email : [email protected]