FACILITY IMAGE MERCHANDISING ELEMENTS 2017

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Required Elements for Chevrolet Facility All of the items shown in this catalog are available to order online at gmdw.dcim.com. If you have any questions, please contact us at 1-800-766-5660

New Requirements for 2017

• New Logo Screen Graphic

• GM Digital Signage – You will receive a separate package with GM digital signage requirements

• Pavement Markings on exterior lot

• New Chevrolet Wallpaper Graphic

• Chevrolet Certified Service Wall Graphics

• Directional Entrance Lights

New Optional Elements • 5-Wheel Mobile Accessories Display – Meets requirement for Mobile Accessories Display when completing full facility image renovation • Service Advisor Monitor Arm – Meets requirement for transparency in service write-up area • Charging Pedestal – Meets requirement for charging provision in customer lounge

GM Digital Signage (GMDS) Chevrolet Facility Image Requirement. GM Digital Signage provides dealers an impactful way to communicate with shoppers in your showroom, customer lounge and service write-up areas. Dealers are required to complete a site survey to determine the minimum requirements for digital signs in each of these areas. You will receive a separate package containing a description of the GMDS enrollment process. If you have any questions, please contact Program Headquarters at 1-800-766-5660.

New Chevrolet Wall Graphic Chevrolet Facility Image Requirement. Dealers are required to replace the Chevrolet “Open Road” graphic wallpaper element with the “Find New Roads” wallpaper graphic. Like the previous design, dealers have the option for two different sizes and three different configurations.

Right-justified Logo: 24" high (item #806799001) Left-justified Logo: 24" high (item #806799002) Ribbon Only: 24” high (item #806799004) Centered Logo: 24” high (item #806799003)

48" high (item #806799005) 48" high (item #806799006) 48” high (item #806799008)

Overall size: 20' long x 24" high Optional: 20' long x 48" high Note: Professional installation required. For wallpaper removal and installation quote, please call BFM Headquarters @ 1-800-766-5660

Chevrolet Logo Screen Poster Chevrolet Facility Image Requirement. Wall-Mounted (item #806799009) To complement the new design of the wallpaper a new 2-sided Logo Screen Graphic panel will be shipped to your facility to replace the current panel. You have your choice of blue or gray.

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Required Elements for Chevrolet Facility Exterior Lot Pavement Markings Chevrolet Facility Image Requirement. (item #806603009) Navigating customers to your service lane with clear directional signage and pavement markings reduces anxiety and frustration for your customers. Pavement marking stencils are available to help you create a clear path to your entrance. Note: Dealer is responsible for application of paint using local contractor. Overall size: Each stencil includes a standard 7.6” lane line and 33” h x 44” w chevron.

Exterior Directional Lane Lights Chevrolet Facility Image Requirement. 12” x 12” (item #806603001) 18” x 18” (item #806602002) LED entrance lights direct customers to open lanes and give dealers the ability to open and close lanes depending on traffic requirements. • Available in two sizes (12” and 18”) • Includes 5-year warranty • Includes single or multi-switch panel depending on number of lights ordered Note: Dealer is responsible for electrical installation which must comply with local code.

Chevrolet Certified Service Wall Graphics Chevrolet Facility Image Requirement. Chevrolet Certified Service Wall Graphics provide vibrant visuals, promote our brands and build awareness of important products and services available at your facility. Printed on a durable, polyester fabric, these graphics are easy to install and update and can be cleaned with water. The base requirement includes five 4’ w x 8’ h graphics and frames promoting tires, batteries, wipers, brakes and Multi-Point Vehicle Inspection. Updated graphics will be sent annually. The following alternative sizes are also available online at gmdw.dcim.com • 6’ h x 8’ w • 8’ h x 8’ w • 8’ h x 12’ w Page 3 of 15

Optional Elements for Chevrolet Facility

Showroom Wall Graphic Subscription Since first offering the Chevy tension graphics several years ago, many dealers have requested the opportunity to receive automatic graphic updates on an annual basis or as new products are introduced. We are now offering a subscription service that allows you to receive a set of 5 new tension graphics (24” x 36”) each year. This coincides with the basic minimum number of tension graphics required for the facility image program. In addition, new images will be sent automatically for any mid-year launch vehicles. Dealers can also sign up to receive one new large format (6’ x 8’) tension graphic each year. Annual subscription for five (5) new 24” x 36” tension graphics (item #804135386T ) Annual subscription for one (1) 6’ x 8’ tension graphic (item #804135387T)

5-Wheel Mobile Accessories Display Required for new facility projects. (item #804135534) This new 5-wheel merchandising display is designed for use with your Chevy accessories slat wall and replaces the previous 2-sided slat wall accessories display (a facility image requirement). Constructed with a durable steel frame and powder coated to match existing facility image fixtures, it features: • 5 fixed mounting brackets and studs to hold 22” rims • 25 additional studs to display all lug nuts on each wheel (Note: wheels and lug nuts are not included with the display and must be ordered separately from your accessories distributor) • Locking casters to hold display in place when in the showroom and make mobility easy when traveling to local events • 5 acrylic graphic holders to provide features, benefits and pricing details for each wheel • Meets Facility Image requirement for mobile accessories wheel display Overall size: 86” high x 48” wide x 43” deep

Service Advisor Desk Articulating Monitor Arm Meets Service Write-Up Transparency Requirement. (item #806603066) One of the new requirements at the service write-up desk is transparency. Although there are several ways to meet this requirement, an articulating monitor arm is one easy option. The monitor arm allows service advisors to conveniently share their computer screen with customers to provide accuracy and transparency. • Mounts to desk top or clamps to counter edge • Holds 13”-27” monitors with maximum weight of 19 pounds • Full motion and Vesa compatible

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Optional Elements for Chevrolet Facility Silver Charging Pedestal Meets Customer Lounge Charging Requirement. (item #806603030) One way to meet your facility requirement for charging amenities in the customer lounge is with the portable charging pedestal. It allows customers to charge their phones or computer devices while comfortably seated in your lounge. • Available in black or silver • 3 electrical outlets • 2 USB ports • Commercial grade steel construction • Plugs into standard 120-volt outlet

Wall-Mounted In-Lane Tire Display Required for new facility projects.

Wall-Mounted Battery and Wiper Display

(item #806603027)

Required for new facility projects.

Designed to build awareness and promote the sale of tires in your service lane, these durable steel frame fixtures hold three 26” tires and include promotional tire inserts.

(item #806603164) Durable Steel frame and perforated panel display is designed to hold batteries and wipers to create awareness in your service lane. Includes brackets and hanging rods to display product (dealers must provide batteries and wipers).

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Optional Elements for Chevrolet Facility

Mobile Tire, Battery and Wiper Display Alternative requirement for Tire, Battery and Wiper Display. (item #806603085) For dealers with limited wall space a 2-sided mobile display is available. Includes brackets and hanging rods to display product (dealers must provide batteries and wipers).

Wall-Mounted Tire Merchandising Display for Customer Lounge

Mobile Tire Merchandising Display for Customer Lounge

(item #806603032)

(item #806603034)

This durable steel frame display with perforated steel panel is designed to educate customers about tire wear. Display includes poster frame and poster and 1 tire bracket and insert (dealership must provide 26” tire)

For dealers with limited wall space in their customer lounge, a mobile floor display is also available

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Additional Facility Image Elements

The following elements are required for dealers who are undertaking a complete facility image renovation.

Reception Desk and Logo Cabinet Chevrolet Facility Image Requirement. Reception Desk with File Cabinet and PC Cubby (item #804135110) Reception Desk without File Cabinet and PC Cubby (item #804135039) Logo Cabinet (behind desk) (item #804135042) Dimensional Chevrolet Logo for Chevrolet Reception Desk (item #804135038) Modular File Cabinet (item #804135040) PC Cubby (item #804135041) Formaldehyde-free, laminated wood construction with bi-level countertop. A separate Logo Cabinet with storage doors on both sides is required when the desk is used in the center of the showroom or near the front entrance. The Logo Cabinet is not required when the desk is positioned against a wall. However, the desk with logo mounted to front is required when the Logo Cabinet is not used. No assembly required on any of these items. Overall desk size: 108" wide x 29" high x 54" deep (42" upper counter) Logo Cabinet: 108" wide x 55" high x 24" deep (29" countertop) Dimensional Chevrolet Logo for Chevrolet Reception Desk: 24" wide x 8" high x 2" deep Modular File Cabinet: 22" wide x 26" high x 18" deep PC Cubby: 10" wide x 26" high x 18" deep

Chevrolet Logo Screen Chevrolet Facility Image Requirement. Wall-Mounted (item #806799101) Steel frame assembly painted white with radius corners and frosted blue acrylic panel. Changeable framed graphic attached to front of screen. Graphic is printed blue on one side and goldenrod on other side to match any approved paint scheme. Includes brackets for wall mounting. Overall size: 33" wide x 85" high x 1.5" deep Graphic size: 25" wide x 48" high

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Additional Facility Image Elements Product Information Center Chevrolet Facility Image Requirement. The Product Information Center (PIC) replaces the old PIC from the 2001 MY program. It is designed to hold the laminated Chevrolet car and truck information pages that are shipped to you each model year (or whenever new models are introduced). Note: Truck PIC pages fill an entire one page deck. Car PIC pages require a separate one page deck. Components include: large steel base and upright post, steel frame assembly with frosted blue Plexiglas® panel, snap-lock frame with graphic, steel page deck assembly or brochure rack depending on configuration. Overall size: 47" wide (at base) x 84" high x 34.5" deep (at base)

PIC with One Page Deck and One Brochure Rack (item #804135105) Note: Two PIC displays needed for this option, one for trucks and one for cars. PIC with Two Page Decks (item #804135104)

Literature Display (item #804135077) Two-sided unit with 12 literature pockets on each side. Pockets have open sides to fit various brochure sizes. Overall size: 26" wide x 57" high x 18" deep

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Additional Facility Image Elements

Interior Directional Signs (item #802404013) SHOWROOM

PARTS

SERVICE

FINANCE

CASHIER

RESTROOMS

CUSTOMER LOUNGE

Set of seven brushed aluminum sign panels screened in black ink with the following copy: Showroom, Service, Cashier, Customer Lounge, Parts, Finance and Restrooms. Plus, two ADA-approved 6" x 8" restroom signs. Also included are eight directional arrows that can be applied as needed to each sign. Size of each sign: 12" wide x 3.25" high

Chevrolet Wall Letters (item #804135126) Lightweight dimensional wall letters are designed for multi-line dealerships that also may have Buick, GMC or Cadillac wall letters. Can be used in either the showroom or service drive. Overall size: 112" wide x 9.75" high x 2" deep

Chevrolet Accessories Slatwall Chevrolet Facility Image Requirement (for GM Accessories only). (item #804135005) Laminated wood panel with 3" aluminum inserts to hold Chevrolet accessories. Mounts to wall with four French cleats. Note: Not recommended for hanging vehicle wheels. Overall size: 99.5" wide x 60.5" high Note: Hanging Hardware Kit shown in photo sold separately.

Accessories Slatwall Price Holders (item #804135069) Set of six price holders for slatwall. Dealer must provide printed pricing information.

Accessories Hanging Hardware Kit

Accessories Wall Letters

(item #804135100)

(item #802404087)

Kit includes: • Four 4" chrome peg hooks (item #804135006) • Four 8" chrome peg hooks (item #804135007) • One 11.5" waterfall hook (item #804135008) • One steel license plate holder (item #804135011) • Two steel splash guard brackets (item #804135010) • One 18" wide x 6" high wire form brochure holder (item #04135012) • Two steel floor mat holders (item # 804135009) Hanging hardware also sold individually.

Two-inch-thick dimensional wall letters to identify the accessories area in your dealership. Designed for placement above the Chevrolet Accessories Slatwall. Overall size: 54" wide x 5" high

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Additional Facility Image Elements Modular Service Advisor Desk Chevrolet Facility Image Requirement. (item #804715002) Fully functional for use independently or with additional components. The desk includes the following features: • Pencil drawer • Locked storage cabinet (9" x 9") for small purse or valuables • PC cubby • Two adjustable shelves • Access panel and wiring grommets (three on countertop) for convenient wiring of PC and phone • Weatherized bottom shelf protection to minimize damage from dirt and snow on advisor’s shoes or boots • Heavy-duty levelers with 2" rise for counter adjustment and alignment on uneven floors • Overall size: 36" wide x 45" high (customer counter) x 36" high (advisor counter) x 36" deep

Modular Service Advisor Desk without Pencil Drawer (item #804715006) For dealers that plan to install their own cash box, the desk is available without the pencil drawer. (Cash box not included.)

Service Advisor Nameplates for Desk (item #804715012) Printed on blue laminate plate with clear extrusion channel to change when necessary.

Certified Service Lettering for Desk (item #804715011) White lettering in Clearview font. Recommended for only one desk in set of three (shown in image at top of page).

Chevrolet Service Desk Extension with File Cabinet (item #804715003) Can be added to the right or left side of the desk or used with the corner section to create a right or left desk return. Features include: • Hardware to attach cabinet to right or left side of desk • Three drawers with standard file hangers • Access panel and wiring grommets for telephone or electrical cords Overall size: 16.25" wide x 36" high x 21.75" deep

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Additional Facility Image Elements

Chevrolet Service Corner Section (item #804715004) Designed to create a left or right return for the desk. Features include: • Hardware to connect to right or left side of desk • Access panel and wiring grommets for telephone or electrical cords This item is not designed to be an end piece. Overall size: 26" wide x 36" high x 26" deep

ADA Cabinet Section

Chevrolet Back Wall Cabinet

(item #804715014)

(item #804715016)

Optional file cabinet with a 32" high counter to comply with federal ADA counter requirements for service lanes. (Only one ADA counter required per facility.)

Designed for the back wall of the service drive behind the Service Advisor Desks. Convenient for placing a printer with storage cabinets below for paper and supplies.

Overall size: 18" wide x 32" high x 24" deep

Overall size: 48" wide x 36" high x 16" deep

Hours of Operation Sign Chevrolet Facility Image Requirement. (item #804715013) White lettering on clear vinyl with assortment of numbers to customize your service hours. Overall size: 12.25" wide x 13.5" high

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Key Drop Box Chevrolet Facility Image Requirement. (item #804715015) Steel box with hinged door. Mounts to exterior of building. Overall size: 17.5" wide x 18.5" high x 4.25" deep

Additional Facility Image Elements

Exterior Pylon Base (item #804715042) “Stop Here” (item #804715043) “Not an Entrance” (item #806603069) “Welcome. Please Drive In” (item #806603067) “Please Pull Ahead” (item #804715045) “Guest Parking” (item #804715046) “Exit” (item #804715047) “Hi. Your Advisor will Be Right With You” (item #806603012) “Hi. Please See Your Service Advisor at the Service Desk” (item #806603013) “Thank You. Enjoy Your Chevy” (item #806603015) “Welcome to Express Service” (item #806603058) “Express Service. Tire Rotation, Oil Change, Car Wash” (item #806603055) “Express Service. Tire Rotation, Oil Change” (item #806603054) • Weather-resistant plastic molded base with wheels for mobility • Base that can be filled with sand or H2OLD BaseGel to provide weight and stability • Rubber side panels to prevent dents or scratches to nearby vehicles if bumped • Easy-to-see reflective copy that can be seen at night when approached by vehicle with lights on • Changeable graphic panels that allow different messaging on each side. BaseGel may be purchased on this link: http://www.sportsauthority.com/product/ index.jsp?productId=4299490&cp=&kw=basegel&origkw=Base+Gel&sr=1 Base unit can hold one or two single-sided graphics. Graphics sold separately. Overall size: 19" wide x 48" high x 20" deep

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Chevrolet Facility Image Order Form Required elements are noncancelable and nonreturnable. Item #

Facility Image Quantity Requirement

Description

Price

Showroom Elements 806799001

Chevy 24” Right-Justified Logo Wallpaper

YES

$292

806799002

Chevy 24” Left-Justified Logo Wallpaper

YES

$292

806799003

Chevy 24” Centered Logo Wallpaper

YES

$292

806799004

Chevy 24” Ribbon Only Wallpaper

YES

$292

806799005

Chevy 48” Right-Justified Logo Wallpaper

YES

$455

806799006

Chevy 48” Left-Justified Logo Wallpaper

YES

$455

806799008

Chevy 48” Ribbon Only Wallpaper

YES

$455

806799009

Chevy Logo Screen Update Poster

YES

$96

806603009

Exterior Lot Pavement Stencil

YES

$115

806603001

12” Exterior Directional Lane Lights

YES

$521

806603002

18” Exterior Directional Lane Lights

YES

$730

806603080

4’ x 8’ “Tire Pressure” graphic

YES

$254

806603081

4’ x 8’ “Wipers” graphic

YES

$254

806603082

4’ x 8’ “Runs beautifully” graphic

YES

$254

806603083

4’ x 8’ “Battery Charge” graphic

YES

$254

806603127

4’ x 8’ “Brake Pads” graphic

YES

$254

4’ x 8’ Tension Frame

YES

$143

804135386T

804715037

Set of 5 Annual Graphics (24” x 36”)

YES

$465

804135387T

Set of one 6’ x 8’ annual tension graphic

$295

804135534

5-Wheel Accessories Display

*

$1,425

806603066

Articulating Monitor Arm

*

$149

806603029

Black Charging Pedestal

*

$285

806603030

Silver Charging Pedestal

*

$285

806603027

Wall-Mounted In-Lane Tire Display

*

$949

806603164

Wall-mounted Battery and Wiper Display

*

$989

806603085

Mobile Tire, Battery and Wiper Display

*

$1479

806603032

Wall-mounted Tire Merchandising Display for Customer Lounge

806603034

Mobile Tire Merchandising Display for Customer Lounge

$979 $1,456

804135110

Reception Desk with File Cabinet and PC Cubby

YES

$4,989

804135042

Logo Cabinet (behind desk)

YES

$3,532

804135039

Reception Desk without File Cabinet and PC Cubby

*

$4,397

*

804135038

Dimensional Chevrolet Logo for Chevrolet Reception Desk

804135040

Modular File Cabinet

$407

804135041

PC Cubby

$185

804135101

Chevrolet Logo Screen

804135106

Product Information Center (1 page deck)

804135104

Product Information Center (2 page decks)

804135105

Product Information Center (1 page deck and 1 brochure rack)

804135077

Literature Display

$329

YES

$794

* YES

$1,925 $1,998

*

$2,098 $679

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Total

Chevrolet Facility Image Order Form Item #

Facility Image Quantity Requirement

Description

802404013

Interior Directional Signs

Price $449

804135126

Chevrolet Wall Letters

804135005

Chevrolet Accessories Slatwall

$549

804135069

Accessories Slatwall Price Holders (set of 6)

$30

804135100

Accessories Hanging Hardware Kit

$235

802404087

Accessories Wall Letters

$231

804135006

4" Chrome Peg Hooks (4)

$21

804135007

8" Chrome Peg Hooks (4)

$23

YES

$1,343

804135009

Floor Mat Holders (2)

$69

804135011

License Plate Holder

$50

804135010

Splash Guard Bracket

$35

804135008

Waterfall Hook

$21

804135012

Brochure Rack

$69

Chevrolet Certified Service Elements 804715002

Modular Service Advisor Desk with Pencil Drawer

YES

$1,629

804715006

Modular Service Advisor Desk without Pencil Drawer

804715012

Service Advisor Nameplates for Desk

*

$1,499 $25

804715011

Certified Service Lettering for Desk

$42

804715003

Chevrolet Service Desk Extension with File Cabinet

$960

804715004

Chevrolet Service Corner Section

$970

804715014

ADA Cabinet Section (maximum height 32")

$960

804715016

Chevrolet Back Wall Cabinet (48"W x 36"H x 16"0)

$1,021

804715013

Hours of Operation Sign

YES

$49

804715015

Key Drop Box

YES

$350

804715030

Certified Service Acrylic Letters and Bowtie Logo Welcome Wall

804715042

Exterior Pylon Base

$215

804715043

"Stop Here" Graphic Panel

$62

806603069

"Not an Entrance" Graphic Panel

$79

806603067

"Welcome. Please Drive In" Graphic Panel

$79

804715045

"Please Pull Ahead " Graphic Panel

$62

804715046

"Guest Parking" Graphic Panel

$62

804715047

"Exit" Graphic Panel

$62

806603012

“Hi. Your Advisor will Be Right With You” Graphic Panel

$79

806603013

“Hi. Please See Your Service Advisor at the Service Desk" Graphic Panel

$79

806603015

“Thank You. Enjoy Your Chevy” Graphic Panel

$79

806603058

“Welcome to Express Service” Graphic Panel

$79

806603055

“Express Service. Tire Rotation, Oil Change, Car Wash” Graphic Panel

$79

806603054

“Express Service. Tire Rotation, Oil Change” Graphic Panel

$79

for

$1,264

TOTAL

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Total

Chevrolet Facility Image Order Form *Requirement Notes: • Logo Cabinet not required if desk is placed against wall. Bowtie logo required on front of desk. • Product Information Center with 2 decks is minimum required. Dealers can order two single PICs with brochure holders or an alternative requirement.

• Dealer is required to have five 4' x 8' Tension Graphics as a minimum but has the option to choose from the other three sizes (6' x 8'; 8' x 8'; 8' x 12') shown online at gmdw.dcim.com • Service desk without pencil drawer is alternative for dealers installing cash drawers.

• Dealers can choose either 24" or 48" wallpaper.

Terms, conditions and signatures Please mail or fax your order to Program Headquarters. Please bill my Dealer Open Account for merchandise, freight and appropriate taxes when my order has shipped. The point of final delivery shall be the point of sale. Purchaser shall indemnify seller from payment of all sales, use and other taxes relating to this sale. Note: No returns will be accepted without prior authorization from Program Headquarters. A 20% restocking fee and freight costs will be charged to the dealer for all returned materials. Color, copy, sizes, pricing and design are subject to change without notice. Date____________________________________________________________________ BAC code__________________________________________________________________________ Date materials are needed______________________________________________ Ship to: Dealership name������������������������������������������������������������������������������������������������������������������������������������������� Address________________________________________________________________ City_____________________________________ State_______________ ZIP__________________ Phone______________________________________________ Fax_________________________________________________ Email_______________________________________________ Authorized signature___________________________________________________ Print name________________________________________________________________________

 ssumptions: Nonunion labor; work done during normal business hours (7:00 a.m. – 8:00 p.m. M-F); “additional pricing” only applies if completed with “required” elements (no separate trips); dealership A site must be free and clear of existing fixtures and merchandise prior to installer arrival; installation of halo hanging cables to be completed by dealership prior to arrival of fixture installation crew; Dumpster provided by dealership; does not include removal of existing wallpaper, fixtures or graphics; does not include painting, wall repair, electrical or flooring work; layout with fixture placement to be provided prior to installation; two weeks’ notice required to schedule installation date.

Program Headquarters P.O. Box 514010 Milwaukee, WI 53203-3410

Fax: 1-800-553-0923 Phone: 1-800-766-5660 Hours: 8:00 a.m. – 5:00 p.m. Central time Monday – Friday

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Place orders online at gmdw.dcim.com

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FILE NAME AND LOCATION: CreativeServicesJIP / GM / P4135 / Chevy_FacilityImageBrochure_2017 / Chevy_FacilityImage_BrochureOrderForm2017.indd App: InDesignCS • Colors: 4/C • PA: Lauren 8.11.16 8.15.16 8.16.16 8.17.16 8.18.16 8.22.16 8.23.16 8.24.16 Finished Size: 8.5" x 11" • Art At: 100%