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EXPO2015. We are there!
We are finally there. Until October 31st the New Holland Sustainable Farm Pavilion at Expo 2015 displays our sustainable farming technologies.
Sustainable Farm Pavilion
EXPO2015. We are there! We are finally there. The New Holland Sustainable Farm Pavilion, at Expo 2015, will display our sustainable farming technologies until October 31st
T
he New Holland Sustainable Farm Pavilion opened on May 1st ready to welcome over 20 million visitors who are expected to visit Milan for Expo 2015, the Universal Exhibition. New Holland is a Global Partner of Expo Milano 2015and the only agricultural equipment brand present at Expo 2015 as part of CNH Industrial and Fiat Chrysler. The choice could not be better given the Expo 2015 theme: Feeding the Planet, Energy for Life. New Holland has actively pursued a strategy for sustainable agriculture since 2006, when its Clean Energy Leader strategy was launched. The Sustainable Farm Pavilion provides a perfect showcase of what the Brand has done and is preparing to do for improved food security and environmental sustainability. Working hand in hand with farmers worldwide, New Holland Agriculture has developed and introduced mechanization across the food chain. Visitors will see first-hand how this affects food quality, safety, and farming sustainability worldwide. The visit to the Pavilion will be accompanied by eight
New Holland Agriculture is the only agricultural equipment manufacturer with its own pavilion participating in the universal exhibition, whose theme Feeding the Planet, Energy for Life perfectly represents the vision, the mission and the values of our Clean Energy Leader strategy.
true stories, under the title The Seeds of Life series – once again, a profound link with the Expo 2015 theme. The series includes films of nine real farmers from nine different countries as they work - struggling with the elements, planning tirelessly and working the unforgiving
A special guest on the roof Imagine a green, luscious slope of grass. That is the roof the New Holland Pavilion at Expo Milano 2015. A roof that visitors are invited to climb as they begin their visit to the Pavilion. And on the roof is the second generation T6 Methane Power Tractor, a key step towards the Brand commitment to “Energy Independent Farming”. The tractor is equipped with the agricultural FPT Industrial NEF 6-cylinder engine powered by 100% methane, with an increased horsepower of 179 Hp and an enhanced torque of 740 Nm. The NEF engine offers better performance at lower RPM and therefore reduced noise emissions. CO2 emissions are 80 per cent lower than those of standard diesel engines, and the tractor’s three-way catalyst ensures compliance with Tier 4B without needing additional after-treatment systems. With bio-methane, the carbon footprint from the machine is virtually zero. Compared to conventional fuels, savings of 25 to 40 per cent can be achieved. This is why it fits so perfectly with the theme of Expo Milano 2015: Feeding the Planet, Energy for Life.
hours to which all farmers are accustomed. The Seeds of Life series is an important part of the experience within the Pavilion, as many visitors have little knowledge and awareness of agriculture. New Holland has made the visit to the Sustainable Farm Pavilion an enlightening experience. The Pavilion itself is totally sustainable. Built without concrete foundations, it is assembled on a steel framework designed to be easily dismantled: no demolition work will be needed nor any construction waste produced. It is totally self-contained, so that when it is removed the area will be left clear and uncontaminated. Rainwater is recycled for use inside. Energy will be generated by Photovoltaic cells. After Expo Milano 2015, the Pavilion will be re-used for other uses. Ideally, visitors begin their visit by ascending the wide staircase, which offers a panoramic view of an installation representing the New Holland logo. The second generation T6 Methane Power, is on display on the grass, planted on the pavilion roof.
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From the roof, visitors enter the Pavilion and walk down a ramp to the different exhibition levels. Here, they gain a better understanding on the importance of mechanisation in the food chain, through interactive exhibits, video installations, augmented reality and a product display featuring the Braud 9060L grape harvester, the CR9.90 combine and the T7.270 tractor. Expo Milano 2015 is an immense exhibition: with 145 countries, 3 international organisations, 6 corporate pavilions and 13 non-government organisations, attracting visitors from all over the world. Food is at the heart of the exhibition with different presentations from each of the 145 participating countries. However, all have a common theme – only a sustainable agriculture will support our future and everything we do today impacts on the generations to come. Come and visit the Sustainable Farm Pavilion. It will certainly be worth your while.
The numbers of the New Holland pavilion People employed in different shifts: Total sqm:
Height:
Floors:
ABOUT
1,638
12 m
2
140
Rainwater Recycling:
Concrete used during the construction phase:
H2O waste during the construction phase:
30%
0
0
Renewable Energy produced:
10kW per day
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New Holland Heroes
Why our products and our farmers are the heroes of our times H
eroes we call them and Heroes they are: men and women who, like farmers all over the world, toil and battle to grow the food that feeds the planet. To these heroes and their extraordinary, ordinary lives, we have dedicated a series of videos for our pavilion at Expo Milano 2015.
The Seeds of Life Series is currently being screened inside the New Holland Pavilion and on the New Holland website. Episodes that tell the story of men and women from all over the world whose activities in the world of agriculture make them the modern heroes of our world. And how they, like New Holland, are Cleran Energy Leaders.
From the left: Claudio Destro, Dave Moore, Elke Pelz-Thaller, Xavier de Rozières, Jordan Kambeitz, Iliyas Minakhtamovich Ganiev, Victor Campanelli, Gerry Manuel, Bo Fanyu.
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The campaign is called The Seeds of Life, a storytelling project for the heroes who feed us all. It is intimately linked to our contribution not only to the theme of EXPO 2015 – Feed the Planet, Energy for Life – but also to New Holland’s innovation in the mechanization of farming, which has been our most
distinctive feature over the years. Inside the New Holland pavilion, three products showcase this link to three specific stories. The T7.270 tractor is the top of the range of our Tier 4B tractor series. It features New Holland’s cutting edge ECOBlueTM SCR Technology. The 6.7 liter 261 EPM
horsepower NEF engine benefits from exceptional breathability for a significant performance advantage. With Engine Power Management, up to 51 Hp extra is available for optimum productivity. The drive is provided by an Autocommand TM continuously variable transmission. The HorizonTM extra spacious cabin offers unsurpassed visibility and the most comfortable seat imaginable: large air reservoir (ideally combined with Comfort RideTM cabin suspension), internal heating, full leather option. The Sidewinder II provides the most ergonomic driving experience ever: all key controls are accessed from the armrest. Throttle, transmission and hydraulics are all a fingertip away from the touchscreen IntelliView monitor. The tractor is a star in the Growing the Seed episode of The Seeds of Life Series. The episode, dedicated to the actual planting of seeds, is told by Heroes Dave Moore, from the United Kingdom, Jordan Kambeitz, from Canada, Victor Campanelli, from Brazil, Bo Fanyu, from China, and Iliyas Minakhtamovich Ganiev, from Russia. The grapeharvester is also present in the New Holland Pavilion, with a Braud 9060L grape harvester. First introduced in 1975, Braud grape harvester have been leading the field in innovation for 40 years. With the renowned NORIA basket system, that revolutionized the mechanization of grape harvesting and continues to offer the most gentle treatment of the vine and harvested crop, and the SDC soft shaking system that tenderly detaches the grapes, the 9060L is packed with technology. And because Braud is New Holland, all the features that distinguish our machines for comfort and intelligence are available for the 9060L: integrated Intelligent Management System,
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IntelliviewTM touchscreen monitor, integrated joystick, quiet, safe and comfortable cabin. The Braud grape harvester has a leading role in the Grapes episode of The Seeds of Life Series. The episode is narrated by French hero Xavier de Rozières, director of Chateau de Latours, maker
of the finest red and rosé wines in the Languedoc region. Finally, all things agricultural end with the harvest. And so do the exhibits: the CR 9.90 Combine Harvester features an FPT Industrial diesel engine with the ability to harvest around the clock when used in
combination with advanced harvesting technology, such as the IntelliSteer® auto guidance. Grain and straw quality is guaranteed by the gentle, efficient TwinRotorTM system, that reduces grain cracking to figures as low as 0.1 per cent. The EcoBlue SCR technology that is Tier4B compliant reduces fuel consumption by up to 10 per cent. And, as in all New Holland vehicles, cabin comfort is unsurpassed: the all new Harvest SuiteTM Ultra cab has been designed to deliver ultimate ergonomics. The 26.4cm ultrawide IntelliViewTM IV color touchscreen monitor can be positioned on the ideal viewing arc for every operator. If you’re a night time harvester, the new lighting package enables true, 24 hour productivity. And productivity is at the core of the Season of Harvest episode in the The Seeds of Life series. Heroine Elke Pelz-Thaller, from Germany, and hero Gerry Manuel, from Zimbabwe, speak about the lead-up to the time of harvest, their plans and operations. Together with the other heroes, they describe the excitement and challenges of the harvest. In the words of Elke Pelz-Thaller: “ I am not nervous during Harvest time. I look forward to it. It gives one pride”. To sum it up, as the Sustainable World episode states. “Those who work the land must also work to protect it”. Like Claudio Destro, from Italy, who has been running biogas on his farm since 2010, and who now boasts two plants that produce electricity in abundance. Another Clean Energy Leader. Watch all the videos on www.expo2015.newholland.com/seeds-of-life
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120 Years Anniversary
120 Years of Innovation New Holland celebrates its anniversary with new achievements
T
he four men who shaped the future of the automotive industry were born between 1863 and 1879: Abram M. Zimmerman, Henry Ford, Giovanni Agnelli and Leon Claeys. They are all linked to New Holland’s 120 year history, which is celebrated this year. A history of bold innovation, commitment, and determination. Let’s see how it happened. Abe Zimmerman took the first steps. He opened his first machinery repair shop in 1895, when he was 26. Eight years later, with the invention of the freezeproof engine, he founded the New Holland Machine Company. At the same time, in faraway Belgium, Leon Claeys was 27 years old when he set up a company to build thrashing machines. And in 1907, Henry Ford began the mass manufacture of gasoline powered tractors. For the first time ever, farmers had access to a powerful machine at affordable prices.
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A decade later, in Italy, Fiat launched its first tractor: the Model 702. Various inventions followed: Fiat introduced its first crawler tractor in 1931. Ford brought out the 3-point hitch in 1937. The first New Holland automatic pick-up bailer was launched in 1940. Then, just after World War II, Sperry Rand Corporation bought New Holland. The new company was called Sperry New Holland. Its first breakthrough: the haybine mower-conditioner. But Europe was also breaking new ground, and in 1952 Claeys launched its first self-propelled combineharvester. This was followed, a decade later, by New Holland’s first forage harvester, which was also selfpropelled. Not surprisingly, in 1964 Sperry New Holland acquired a major interest in Claeys. Two of the original players were coming together. In 1966, Ford introduced its first backhoe loader. In 1971 New Holland responded with its first skid steer loader. Three years later another New Holland revolution: the world’s first twin-rotor combine. It can come as no surprise that, in 1986, Ford acquired Sperry New Holland and formed Ford New Holland.
New Holland Agriculture represents the perfect match between the leading players in the history of agricultural machinery. New Holland, Ford, Claeys and Fiat all came together to create our world leading brand. Over a century of ground breaking inventions have shaped what we are today.
But Fiat was also expanding: in 1984 Fiat Trattori became Fiat Agri and purchased Braud, a specialist manufacturer of grape harvesters. Fiat Agri then merged with Fiat Allis and became Fiat Geotech. And in 1991, the Europeans and Americans finally came together: Fiat Geotech purchased Ford New Holland and merged it into New Holland Geotech.
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In 1994 the New Holland brand as we know it today appeared. Fiat Group purchased the Case Corporation and merged it into the company to form the entity which is still know today as CNH Global: an undisputed world leader. From Fiat came numerous powertrain innovations: first Common Rail technology; then catalytic reduction technology. New Holland, which had already launched its Clean Energy Leader strategy in 2006, offering 100% biodiesel compatibility on all its engines, was quick to take advantage of Fiat’s developments. This was further enhanced when, in 2013, Fiat Group brought all its industrial activities together under the CNH Industrial name: creating a global brand that incorporates all the powertrain activities of FPT Industrial. Today, New Holland is at the leading edge of technology in every aspect of farming machinery. Only last year its new CR10 90 combine harvester, powered by the FPT Industrial Cursor 16 Diesel Engine of the Year, managed a record shattering harvest of nearly 800 thousand tons of wheat in eight hours. This is New Holland today:120 years old, but still thriving to improve the lives of farmers worldwide.
A new logo loyal to the brand’s origins It all started there, in New Holland, Pennsylvania, in 1895. Abe Zimmerman, a mechanical genius who made his fortune repairing agricultural machinery, decided to launch his own business: the New Holland Machine Company, destined to become a global brand. 120 years later, the original blue and yellow colours of the first logo are reborn. With fresh tones and hues, the logo is re-invented with a new style to celebrate this important anniversary for the Brand. A testimony to the brand’s consistency and loyalty to its roots.
EXPO2015: The Theme
EXPO2015: Feeding the Planet F
eeding the Planet, Energy for Life. We will not forget the theme of Expo Milano 2015, the Universal Exhibition that opened on May 1st and will close at the end of October. Expo themes are always highly relevant to the times and to the millions of visitors to the global event. In 1851, at the height of the industrial revolution, London staged the "Great Exhibition of the Works of Industry of All Nations". In 1933 in Chicago, at a time when technology was changing the lives of women and men around the world, it was "Science Finds, Industry Applies, Man Conforms". In New York in 1965, after the trauma of the Second World War, the theme was “Peace Through Understanding”. In Shanghai in 2010 it was “Better City, Better Life”. Now, at last, as the population of the planet reaches unprecedented levels, food and nutrition have become the focus of international attention. 145 countries are taking part in Expo 2015. Representatives from around the world will showcase their efforts to – in the words of the organizers – “guarantee healthy, safe and sufficient food for everyone, while respecting the Planet and its equilibrium”.
The visit begins at Pavilion Zero, a space dedicated to the history of nutrition. “We wanted to tell a story which begins from the earliest period of human history, through symbols and myths, the different stages of evolution and man’s relationship with Nature – the domestication of animals and plants, and the introduction of tools to work the land and conserve food”, explains Davide Rampello curator of the Pavilion. The Future Food District presents possible scenarios for the application of new technologies at each step of the food chain. Based on the concept of the Internet of Things – an interconnected world where information travels from device to machine, from systems to smart objects – the Future Food District shows how technologies have transformed the food chain; including the revolutions yet to come. It considers how man will become more and more aware of the difference between healthy and unhealthy choices, sustainable and unsustainable foods. But perhaps the most interesting feature of this Expo, and certainly of great interest to farmers, is the introduction of Clusters. Clusters allow those countries unable to have their own pavilion to come together: not in terms of geography, or national affiliation, but because they share a common food group, or a common theme. Clusters based on food groups at Expo 2015 include Rice, Cocoa and Chocolate, Coffee, Spices, Cereals and Tubers, Fruits
and Legumes, and Spices. Clusters based on common themes are Bio-Mediterranean, Islands, Sea and Food, and Arid Zones. The concept of the cluster is that the future lies in the strength of collaborative projects and approaches. 36.650 square metres of exhibition space are dedicated to the Clusters: where visitors will find videos, interactive itineraries, information and education. There are areas reserved for show-cooking, others for product tasting, all under the overarching theme of sustainability. Sustainable agriculture as the only key to the long-term survival of the Planet is the recurring theme of all the exhibits: participating countries, clusters, and global partners of Expo Milano 2015 all provide their own contribution to a model for long-term, environmentally viable agriculture. This is a theme that is already close to the heart of New Holland Agriculture, which has actively pursued the Clean Energy Leader strategy for sustainable agriculture since 2006. And it is not by accident that the New Holland pavilion at Expo 2015 is called “The Sustainable Farm Pavilion”, because for years now the brand has been committed to providing solutions and machinery for a more sustainable agricultural future.
Representatives from 145 countries have gathered in Milan for Expo 2015: showcasing their efforts to provide sustainable food to humanity, and to preserve the environment. Running until October 31st 2015 the Universal Exhibition is expected to attract more than 20 million visitors for a voyage of discovery and insight.
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CNH Industrial at EXPO2015 How each of the CNH Industrial brands is actively taking part in the exhibition
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s a Global Partner of Expo Milano 2015, CNH Industrial is featured prominently in the exhibition: not only within the New Holland Pavilion, but also through other brand and product displays. FPT Industrial has Powertrains both in the New Holland Agriculture display and within each of the transport and logistics vehicles displayed by its fellow CNH Industrial brands. Iveco Bus has provided seven Urbanway buses powered by Compressed Natural Gas (CNG). With low emissions, quiet operation and high energy efficiency, these buses are transporting visitors to and from the parking areas, and also within the exhibition itself. In additional two
New Daily Minibuses provide transport services within the site. These vehicles are serving as the exclusive shuttles throughout the six-month event. Iveco is well represented, with 55 vehicles participating from its Daily, Eurocargo and Stralis ranges. These will be used for a variety of tasks: Eurocargo road sweepers make sure the exhibition site is clean and swept; and Stralis Hi-Way trucks with skip loaders are at work to support the external sites. Both sweepers and skip loaders are operated by AMSA, Milan’s Municipal waste collection, street sweeping and hygienic services provider.
New Holland Agriculture is not alone at the Milan Universal Fair: Buses, Vans, Powertrains and Trucks will also feature prominently in Milan.
TD4F
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The new TD4F: agile, comfortable and stylish S
tylish, versatile and powerful: the new, redesigned TD4F Orchard Tractor packs a host of features into a small package. The new series offers three models with horsepower ranging from 65 to 88Hp: the TD4.70F, TD4.80 and TD4.90F. Two different transmissions are available: 20*12 creep speed and 12*12 standard. In top of the range models, a new Power ShuttleTM transmission is available. The Power ShuttleTM lever is mounted on the steering wheel and enables a smooth shift between gears without using the clutch pedal. The operator’s position has been redesigned, and is now stylishly comfortable. Ergonomics have improved thanks to new brake and throttle pedals as well as hydraulic levers are all within easy reach. The servo PTO that has been repositioned to ensure that the operator never has to stretch for any control. A large storage box to the left makes it easier to keep essentials at hand. The new design also features a new bonnet, new mudguards and platform trims in line with the latest New Holland design. On all TD4F models, the power steering and hydraulics operate through separate pumps, to ensure that full
power is always available, and not used by other functions. For special applications a more powerful pump can be specified: the 61 litre/min high capacity MegaFlow™. Up to four rear valves plus two mid-mount valves can be specified with a joystick control. New Holland’s exclusive Lift-O-Matic™ rear linkage control enables the operator to raise and lower implements to a preset position using a single button. The direct drive PTO system is simple to use (the servo control is located under the steering wheel) and a lever operated clutch allows power to be fed gradually to each implement, for a smooth connection and longer life for parts and components. Three speeds are available: 540, 540E and Ground Speed to suit all different ground conditions. A very special feature is the new fast activation braking system that has been totally redesigned for improved comfort and safety. The pedal has less travel and more
The new TD4F Orchard Tractor features a host of innovations: fast braking system, redesigned ergonomics, smart looks and loads of power.
responsiveness for faster operation in those conditions (such as downhill) where reaction speeds are essential. The new TD4F is suitable for a variety of applications: its narrow width and low profile make it an extremely agile and adaptable tractor, and innovations in the new model make it ideal for those looking to work efficiently, in comfort and style.
A specialized tractor with a strong pedigree One of the most recognizable features of the New Holland range is its wealth of specialty products. In Europe today, 1 out of 3 specialty tractors are New Holland thanks its offering of grape harvesters, crawlers, compact and narrow tractors. The new TD4F is only the latest in a line of specialized models, going back in its roots
to the Fiat 86 of the early nineties, and more recently the highly successful T3F, which won the coveted Tractor of the Year Award for 2015 in the Best of specialized category. With the TD4 machine New Holland Agriculture consolidates its global leadership in specialized tractors.
UK
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New Holland LM telehandler steals the show at Farm Handling Experience N
ew Holland’s new LM telehandler was the star attraction on the company’s stand as operators, managers and farm owners took the controls for a series of test drives at the interactive Farm Handling Experience at the National Agricultural Centre, Stoneleigh. Sara Sebastianelli, Brand Communications at New Holland, said: “We had more than 100 test drives on New Holland machines over the two days. The new LM Elite telehandler was very popular, as were the T4, T5 and T6 tractors in the arena. We were also pleased to see a number of people trying out our new construction machinery. Among the visitors, Matthew Speed, a blend operative at H J Lea Oaks, animal feed blenders, near Whitchurch was a good example. The business came to try out a number of telehandler options. After trying the New Holland LM telehandler, Matthew was impressed. “Good visibility is most important for us, from a safety point of view,” he said. The space in the LM cab and the visibility is really good. It felt large, the controls were simple and the engine was very smooth and quiet.” Chris Johnson, manager at H J Lea Oaks also took a spin in the LM, following Matthew’s positive drive. Chris said: “I’m impressed. I wasn’t expecting it to be quite this good. It’s completely different to New Holland telehandlers I’ve previously had on demo.” Mark Crosby, marketing support for the LM range said: “We’re delighted to see the level of interest in the LM, particularly the Elite model, which we had on show today. The new models offer best-in-class visibility, ergonomic controls and operator comfort, so it’s great to hear that operators agree.” In the tractor loader arena, New Holland T4, T5 and T6 models were to put to the test in a range of handling tasks, including a muck heap, bale stack and potato box stack. Mushroom grower Ellie Errett, who works for Drimbawn Mushrooms in Thakenham, West Sussex, took the T4 for a test drive and was pleased with the smooth drive and operator comfort.
“When you’re in the cab for hours on end, comfort is important. The T4 had a nice seat with good suspension. The cab had good visibility and I thought the colour coded controls were really helpful.” Daniel Pickthall, testing out the T5 with loader for his family’s dairy farm in Kendall, said “I’m very impressed. The tractor was simple, easy to use and the electronic loader was smooth. The cab had plenty of room, it was quiet inside and there was good visibility. The only downside for me was the controls – they’re a bit far away.” Michael Honour, from MJ and CA Honour in Alvescote, Oxfordshire wanted to see how the new T6 model stacked up. He is considering replacing his current T6040 which he uses for general farm work, including baling, grain loading and spraying. After his test drive he said: “I’m quite impressed with the newer model – it’s a lot quieter than our existing one.” The Farm Handling Experience provided a debut for some of New Holland’s construction equipment, including wheeled loaders, skid steers, backhoe loaders and mini crawler excavators. Visitors were able to test drive the Skid Steer L230 in a range of handling tasks and the W170C wheeled loader on a demonstration clamp made from woodchips. James Emery, marketing support for the construction equipment, said: “We are delighted with the response we’ve had to the construction kit on show today. We’ve had some really positive feedback and it’s clear that these machines will be strong challengers in this market.” John Capper, was one of those customers pleased with
his drive in the L230 Skid Steer. Both he and two of his operatives from Chedglow Arable, a farming business with poultry, pig and other diversified activities near Cirencester, put the machine through its paces. He said: “It was lovely to drive, really responsive and smooth. We’re looking for something that can perform multiple talks, from cleaning out sheds to putting in posts. This would do the job.” Neil Wainwright from Two Hoots Farm in Herefordshire, who runs a digester alongside arable activities was at the event looking for an additional machine to help with loading of the digester and filling silage clamps. Both he and his operator Chris Thomas took a test drive on the new W170C Wheeled loader. Neil said: “The engine was responsive, I’m impressed, especially considering it has less horsepower than some comparable models. The joystick was easy to use, especially for throttling back and forth on the clamp. It looks like it would handle a big bucket plus clamp work. Summarising the event for New Holland, Sara Sebastianelli said: “Overall, we’ve had a great couple of days, with plenty of interest. Anyone who wants to find out more information about a particular model, or to arrange a test drive, should get in touch with their local New Holland dealer.”
UK
New Harvest Suite™ Ultra cab offers superior operator comfort N
ew Holland takes operator comfort, safety and efficiency to the next level with its new Harvest Suite™ Ultra cab, available on the CR range of combines. Completely re-designed after extensive customer consultation, the new Harvest Suite™ Ultra cab offers a home away from home for operators working long hours during the busy harvest period. The cab is bigger and more spacious, offering greater storage space, an integrated fridge and three different seating options for ultimate comfort. The near-silent cab - 73dB(A), and adjustable air conditioning will help keep stress levels low when the temperature gets turned up in the rush to get crops in. With 6.3m2 of glass (7% more than previous models) and a panoramic view, the new cab offers fantastic visibility for a precise cut. The floor of the cab slopes down into the front windscreen, giving operators a clear view of the header, and perfectly shaped side glass gives an uninterrupted view of the unloading auger. Wide angle electric mirrors can be adjusted from the cab, plus up to six optional viewing
cameras, managed through the new IntelliView™ IV monitor mean operators can always have eyes in the back of their head. Nigel Honeyman, New Holland's Combine Product Specialist, says: “The feedback from our customers has heavily influenced the design of the new Harvest Suite™ Ultra cab. Visibility, comfort and safety are paramount at harvest, so we’ve made the new cab a great place to work. Operators can sit back and relax, knowing that a host of innovative features will help them optimise productivity.” New Holland innovation in grain cleaning and separation has resulted in Opti-Fan™ technology. The exclusive fan system compensates for the gravitational effects
on crop material during harvesting, automatically adjusting when travelling up or down hill to maintain cleaning performance. The result is no extra work for the operator, a better grain sample, and reduced losses. Nigel says: “At the heart of all our combines is innovation. Through exclusive and innovative features and designs, New Holland has produced super-efficient and powerful combines that maximise grain yields and provide exceptional comfort levels for operators.” In the flagship CX range of combine harvesters, supersized productivity is provided courtesy of Opti-Speed™ technology, which maintains capacity even on uneven terrain. The strawwalker speed automatically adjusts to suit the ground and the crop being harvested. Nigel continues: “The new Opti-Speed™ technology allows farmers to significantly improve the efficiency of their operations. Even on difficult terrain, the powerful CX range of combines maintain high-levels of productivity, while the Tier 4A engine with ECOBlue™ SCR technology significantly reduces operating costs by lowering fuel consumption by up to ten percent.”
New Holland T7 fleet is a sweet operation for vegetable grower I
n the UK, sweet corn and asparagus may be minor crops but for Barfoots the two crops are really big business and New Holland tractors play a large part in the UK farming operations. Barfoots farm some 5000 acres of land in the south of England near Chichester and Romsey on soil that is suited to the crops, and which receives an exceptionally high amount of sunlight through the year. A fleet of over 30 New Holland tractors is an integral part of this successful business, helping with tasks as varied as primary cultivations, to hauling waste away from the vegetable packing plant to a large anaerobic digestion operation that fuels the packhouse. At the Chichester farms, a T8 is responsible for primary cultivations, but it is a fleet of T7s that provide the flexible backbone of its operations. In May this year, six machines were hard at work sowing the 2015 sweet corn crop. Following the T8, were three T7.270s operating power harrows, while a further two machines were fully equipped to sow the crop in a single operation. Front mounted tanks held both fertiliser and pre-emergence herbicide, whilst on the rear a specially designed drill placed the seed and then covered the crop with degradable plastic sheeting. The whole operation operates on a 5m bed system with IntelliSteer™ guidance system ensuring harm to soil
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structure is kept to an absolute minimum. Ahead of the cultivating and drilling team, more T7.270s were busy hauling tankers with digestate to apply to the land. Nathan Dellicott, Barfoots’ Farms Director, says, “Our fleet of New Holland T7 tractors gives us outstanding service – exactly what we need for the business. Not only
are they reliable, efficient and affordable, their versatility in performing field operations, operating power harrows, tackling draft operations and undertaking haulage means they play an essential role in the day-to-day running of the farm.”
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School’s award-winning ground staff vote for two New Holland Boomers I
t was a vote by the award-winning ground staff of the prestigious St Albans School in Hertfordshire that helped seal the deal on a pair of New Holland compact tractors. The two Boomer 50s, both fitted with air-conditioned cabs and one with a front loader, were part of a major groundskeeping package agreed with the Ernest Doe New Holland dealership, which has branches across the east of England. Getting the choice right was crucial for the independent school, which hosts at its well-appointed Woollam Playing Fields site a training centre for professional players from Saracens Rugby Club. The school’s six-man ground staff, led by head groundsman Steve Ascott, have a big reputation to maintain – in 2014 they were named School, College or University Sports Club Grounds Team of the Year at the Institute of Groundsmanship awards. Steve explained: “We had a shortlist of four tractor brands which we tried out at a lot of demos. Then we asked the team to name their top one, two, three and four. “We’re very happy with the Boomer 50s and the overall package from Ernest Doe. We’re proud of our grounds and a lot of people depend on us to keep them in excellent condition – so we need the very best equipment.” It’s serious work for the capable Boomer 50s. They have to take care of 73 acres of facilities for rugby, cricket,
football, athletics, tennis, hockey and cross country, which are used by the school and local clubs seven days a week. Top of the six-model range, the Boomer 50 features a quiet, fuel-efficient four-cylinder engine, plus independent, electro-hydraulic three-speed PTO. Sloped for outstanding forward visibility, the flip-up bonnet gives complete access to the engine, battery, radiator and air filters. “We all had input into it,” added mechanic Chris Copley. “New Holland is a well-known brand and we’ve a TN75S for the last 13 years. It’s been really reliable and that helped us to decide. The Boomer 50 was recommended for our line of work and it’s easy to service. “The size of the tractor is perfect; it’s compact and the manoeuvrability is very good. It’s not too big, so it doesn’t take up too much room in the workshop. We’re very happy with the extendable linkage as well. And it’s got the power we need; it can lift the 10-metre sprayer. “We like the controls and they have good all-round vision in the cab which is important because we work for a school; there are pupils around and you need to be able to see where the kids are. “We wanted the right equipment to do the right job, that’s why we were satisfied the Boomer would be right for us. And Ernest Doe has got a really good back-up package so they’ll be out to us in 24 hours, if necessary.” The Boomer 50s have been put to work spraying, scarifying, leaf clearing and pulling trailers, among a
host of other tasks. One has Trelleborg turf tyres to minimise compaction. Eddie Jack, Field Sales Manager at Ernest Doe, said: “One of St Albans School’s top priorities is the quality of its grounds, both for its pupils and visitors. We’re very proud to support them with the tools and back-up they need.”
New used equipment site offers quality savings F armers looking for a quality used New Holland now have the opportunity to purchase an exhire machine from the company’s new used equipment website. The website offers easy access to quality, ex-hire, used New Holland equipment, with the benefit of lower prices and excellent quality levels. The machines on offer are available immediately, providing a ready source for expanding businesses and those needed urgent replacements. Those on a budget may find they are able to acquire equipment they may otherwise not have been able to afford. The website displays various pieces of New Holland equipment for sale, including tractors, combines and telehandlers. Anyone interested in a particular machine is directed to find their local New Holland Dealer, who can handle their enquiry. For more information, and to view the machines available, take a look at the website: www.newhollandfleetsales.co.uk
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UK
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New Holland’s Basildon plant welcomes Royal Visit from HRH The Earl of Wessex N ew Holland Agriculture hosted HRH The Earl of Wessex at a recent visit to the company’s World Class Manufacturing facility in Basildon, Essex. His Royal Highness enjoyed a private tour of the manufacturing site and met with a number of employees, including senior executives from CHN Industrial, workers along the manufacturing line and staff working in nonmanufacturing functions connected to the site. The facility in Basildon specialises in the assembly of T6 and T7 series tractors for New Holland Agriculture. The visit was part of the site’s 50th anniversary celebrations, which started in May 2014.
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Upon arrival His Royal Highness was welcomed by Plant Manager together with the Mayor and Chief Executive of Basildon Borough Council. The Earl of Wessex was then introduced to Derek Neilson, CNH Industrial Chief Operating Officer for EMEA (Europe, Africa and the Middle East) who began his career with the Company in Basildon and Carlo Lambro, Brand President of New Holland Agriculture. A series of products illustrating the site’s history were on display for the Royal Visit, as well as examples of the latest tractors produced at the facility. Following introductions, His Royal Highness received a private tour of the manufacturing area and was
introduced to many of the workers along the line including young apprentices that are a part of CNH Industrial’s UK apprenticeship programme, as well as long serving employees, some of whom have been with the facility for more than 20 years. The Earl of Wessex also met with CNH Industrial employees who work in nonmanufacturing functions connected to the site. These people serve in departments such as Product Engineering, Finance, Construction Equipment, Human Resources and Purchasing. This is the second Royal Visit that the site has received. The first was in 1989 when HRH Princess Anne visited for the occasion of its 25th anniversary.
Boomer 54D
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Boomer 54D is the “Machine of the Year 2015” T
he new Boomer 54D packs a host of exclusive and innovative features. And it is no surprise that it has won the coveted 2015 “Machine of the Year” award in Compact and Specialized Category at the SIMA international agricultural show in Paris, France. The award, given by a panel of 19 leading farm machine journalists, honours machines that provide the most benefits to farmers in terms of innovation, cost of operation, ease of use and productivity. The Boomer 54D is powered by a new 2.2 litre, 3 cylinder turbocharged Common Rail engine now compliant with Tier 4B emissions standards through a combination of EGR to reduce NOx and a Catalyst to capture particulate matter in the exhaust system. This solution is maintenance-free, requiring neither DEF fluid nor any other operator input. This technology fits easily the engine compartment, maintaining the compact size of the tractor. Developed by New Holland’s
sister company, FPT Industrial, this engine produces 53 Hp and maximum torque of 133 ft./lbs. But for the Boomer, compact does not mean cramped: the new SuperSuiteTM cabin offers standard heating and air conditioning, the largest interior space in the industry, a telescopic and swivelling seat, as well as excellent forward and rear visibility. The wide access doorways provide easy access on both sides, while the low cab height of 2.35m makes it easy to park in sheds and buildings. Operator comfort is further enhanced by the unique EasyDriveTM continuously variable transmission. It provides the Boomer 54D with the same ease of operation as larger tractors. The CVT enables infinite speed adjustments - up to 33 kph – using a single pedal for automotivestyle driving, further complemented by cruise control. In slippery conditions, the four wheel drive is engaged by a flick of a switch. And for those who prefer big-tractor features, a convenient shuttle to change
The new Boomer 54D, now Tier 4B compliant, featuring the luxurious SuperSuiteTM cabin and the exclusive EasyDriveTM continuous transmission, won the coveted Sima award at the Paris International Agriculture Show in Paris last February.
directions is mounted on the left side under the steering wheel. The result of extra comfort, Tier4A engine and continuously variable transmission, is that in-cab noise is reduced to a minimum, for a stress-free day’s work.
Compact, versatile and hard-working The Boomer 54D is the ideal compact tractor for small land owners, local authorities and businesses providing ground maintenance for residential and commercial customers, as well as sports facilities. It is very well suited to tasks such as installation and maintenance of turf, landscaping and hardscaping. Dairy, livestock, or cash crop farmers will find it very useful for tasks around the farm yard, as well as pasture and building maintenance, and a variety of other work including mowing and materials handling.
Harvest Suite Ultra Cab
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The new harvest cab. A special view O
ne of the signatures of New Holland is the ergonomics of its cabins. Wide views, comfortable seating, intelligent commands are all features that distinguish New Holland cabins. The record breaking CR harvesting range is no exception: its top of the range Harvest Suite™ needs to be seen to be believed. It is the fruit of extensive customer consultation. New Holland spoke to operators who work day and night in order to understand their needs and requirements. The result is a cabin that redefines the art of harvesting. Three different seats are available. The standard wide cloth trimmed seat provides exceptional features and ensures all operators will stay comfortable throughout the longest harvesting day; the optional deluxe cloth trimmed seat adds heating and active ventilation and features fore/aft movement for even more comfort and
the top of the range leather trimmed seat, with extended vertical travel and automatic weight. Adjustment absorbs even the most severe bumps to offer the ultimate in operator comfort and style. The new Harvesting Console offers ergonomic control across all harvesting operations. The force based CommandGripTM is a multifunction handle that delivers intuitive control. The ultra-wide 26.4cm IntelliView™ IV colour touchscreen monitor puts all key parameters at the operator’s fingertips and is fixed on rollers so that it can be moved to the most comfortable position. An optional second IntelliView display is available for operators requiring more detailed information. Up to three cameras can be fitted and one has been prewired to assist with reversing. Comfort is also provided on a personal level: there is space to store everything. A large compartment behind the operator is perfect for stowing away essential documentation. The integrated fridge under the instructor seat will keep your drinks cold, but can also be removed for easy replenishment. A real plus is the all round vision. The Harvest Suite™ Ultra features a larger cab with 6.3m2 of glass, almost 7% more than previous models. More space and more glass mean more comfortable and precise harvesting. And for night operation, the all round view is enhanced by the CR’s lighting package. The spread of light has been
The new Harvest SuiteTM Ultra Cab redefines comfort and efficiency on combine harvesters. With more visibility, fingertip commands and top specifications, the cabin makes the long hours of harvesting easier both in the day – and throughout the night.
precision engineered for maximum visibility of the entire header, and the field beyond, and behind. Unloading auger lights assist in precision unloading. And the entire package is offered in a choice between HID and LED lights, with exceptional long distance lights offering up to 500m of visibility. With so many benefits, the CR cabin really needs to be seen to be believed,and at Expo Milano 2015 there is a full simulator for visitors to try. Situated in the New Holland Sustainable Farm Pavilion, visitors enter a replica cabin that is identical to that of the CR, with all of the commands accurately in place. There they can operate the Combine in a perfect 3d simulation.
Construction Compact Line
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New Holland Construction’s Compact Line now focused on Farms
C
arlo Lambro, Brand President of New Holland Agriculture announced recently that in Europe select products from the New Holland Construction product range will be distributed through the New Holland Agriculture dealer network. This includes products such as backhoes loaders, skid steer loaders, mini excavators and wheel loaders, and means that New Holland is paying specific attention to the widespread use of construction equipment in agriculture. An example of this specialized work is the new C Generation Compact Wheel Loader. “New Holland’s new range of compact wheel loaders offers a fresh alternative to the traditional farm materials handling solutions”, says Massimiliano Tripodi, Construction Equipment Manager. “It is a versatile, powerful and fuel efficient machine that can take care of a wide variety of jobs on cash crop, livestock and mixed farming operations, as well as energy growing and biomass businesses. It will make a great addition to farm fleets across Europe.”
New Holland Agriculture takes over the Group’s Compact Construction Line for Agriculture, and announces the launch of a new Compact Wheel Loader for the handling of farm materials.
Totally new in design, the C Series loader offers truly outstanding overall performance. With power outputs of 58Hp to 75hp, and operating capacities up to 2.5 tons at a height of up to 3.4m, it provides a very flexible package. Hydrostatic transmission, powerful hydraulics and a signature New Holland high visibility cab are some of the features that distinguish the new C Series.
There are four basic models, each of which can be provided with different configurations. The two smaller models, W50C and W60C, offer a choice of linkage (TC or Z-bar), whilst the larger W70C and W80C are fitted with the Z-bar, that offers more breakout force and a higher lifting height. Maximum road speed is a healthy 33km/h (with the Optional High Travel Speed), and yet the hydrostatic four wheel drive also offers creep speed and auto ride, useful features when adapting performance to working requirements. And the optimal weight distribution enables the machine to handle heavy loads with efficiency and speed, always with the operator’s safety in mind. For example, at the low end of the range, the W50C TC is designed to lift up to 2,000 kg on forks on uneven surfaces. Maintenance is also very quick and easy, with all service points accessible at ground level. There is an Electrical Socket for external applications, and the two larger models offer the opportunity to fit a high flow hydraulic pump that increases flow from 67 to 130 litres per minute and enables the use of powered attachments, such as snow blowers or fast brooms or brush, contributing to getting the job done faster . The cab of the new C Series is typically New Holland: with near 360° visibility, it features ten air vents, an ergonomic layout, and an all-in-one joystick with adjustable wrist rest, proportional auxiliary control, flow memory button, float function and F-N-R switch. The new C generation loaders meet the Tier4 Final emissions standards, with a unique maintenance free solution developed by FPT Industrial that relies on the Diesel Oxidation Catalyst (DOC) technology. New Holland customers will be the biggest beneficiary of this extended product offering, as the brand will be able to better cover their equipment needs.
A long history 1895: Creation of New Holland machine company, Pennsylvania, USA
1931: Fiat produces its first crawler tractors. A common base for agriculture and construction vehicles
1966: Ford produces its first backhoe loader
1971: New Holland launches its first skid steer loader
1994: The New Holland brand is launched
2007: New Holland produces the 200,000th skid steer loader, 35 years after its first one came off the line
2013: CNH Industrial is formed, uniting CNH Global’s Brands together with those of Iveco and FPT Industrial
2014: At SIMA trade fair in Paris New Holland Construction announces that its compact line business will be managed by New Holland Agriculture and the products will be distributed by New Holland Agriculture Network
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EXPO2015 Collection
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New Holland Style on Site E
ntirely dedicated to Expo Milano 2015 and its model for sustainable agriculture, the New Holland Merchandising collection will be available both onsite, at the shop in the Sustainable Farm Pavilion, and online on the new company website (see facing page). The new merchandising collection includes diverse products such as teddy bears, touch pens, sweatshirts and sunglasses, all dedicated to Expo Milano 2015. The products are divided into five categories: gift ideas, food and beverage, corporate, clothing and accessories, and a very special VIP gift. Gift ideas are fun, useful gadgets and accessories for both grown-ups and children. They include hightech items such as a shoulder bag with solar cells to recharge your smartphone, an emergency battery charger, and New Holland themed flash pens. Children can find their New Holland teddy bear, colouring book, or T7 plushy. But the most attention is given to the partnerships that New Holland has created with likeminded companies, brands, and cooperatives between farmers. All linked to a belief that the future of agriculture is sustainable and sustainable only. All bound to the Clean Energy Leader® strategy launched by New Holland in 2006. Ecorì, for example, is a cooperative of ten rice growers located in the provinces of Vercelli and Novara, the cradle of Italian rice production. Together
Gift ideas, clothing, toys and utilities are all in the collection created by New Holland for Expo 2015. With a special attention to partnerships that share the company’s views on a sustainable future.
with New Holland, for Expo, they offer rice that is cultivated in an eco-friendly way under the direct control of technicians from the regional government. No chemicals are used for processing or storage of the harvested rice. Each individual pack of rice sold to consumers comes with the guarantee of 100% supply chain traceability and SGS certification. For Expo, New Holland and Ecorì offer1kg packs of Arborio Rice, Brown Rice or Carnaroli Rice. Banfi is a family owned wine maker in Tuscany, celebrated for being the heart of the world famous Brunello. The Mariani family founded their Castello Banfi vineyard estate in Montalcino in 1978, by assembling a contiguous estate of 2,830 hectares,
one third of which is dedicated to specialised vineyards. Their wines are inspired by a deep respect for the local territory and a desire to highlight its extraordinary character. The Expo collection includes the famous Brunello, the Rosso di Montalcino, Chianti Classico and Vermentino. Laforketta is a cult design object dedicated to Italian culinary tradition. It is a bracelet that, unclipped, becomes a fork. And it is made in lead-free brass, with packaging from FSC certified wood. Perpetua is a pencil made from 80% recycled graphite. It is non toxic and clean, because no glues or protective coatings are added. It is a registered brand of Alisea Recycled and Reused. The New Holland decoration is hand applied, in the tradition of Italian goldsmiths, and is made from river sand and aluminium. Also from Alisea is a spiral bound notebook made with recycled paper. Haikure is an eco-conscious Italian fashion brand. Each single piece comes with a unique QR code that details the sustainable production process so the wearer can be sure of the item’s eco-friendly credentials. Processes such as fabric dyeing that saves water and chemicals, and the use of organic and biodegradable materials, feature in the production process for each Haikure clothing item. All items are also available at the new online shop newhollandstyle.com.
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NewHollandStyle.com
NewHollandStyle.com: shopping becomes more stylish! E
asier to navigate, rich in products and promotions, the redesigned New Holland e.commerce website is finally on line. The new, contemporary graphics allow for one-click browsing and navigation. Everything is clear and intuitive from the moment you land on the home page. The search panel is always visible and allows for easy pinpointing of desired items or collections. Alternatively, browsing is made easy with a clear menu, divided into sections: - Collections, with every product category available at a glance; - Scale models, now with more than 50 items - New Products, displays all the latest arrivals Promotions, ensures visitors never miss a special offer.Each product can be viewed from different angles and a zoom function allows a close-up view. The photos can be downloaded in HD format and added to the wish-list; they can also be shared by email or posted on social media sites. Returning visitors simply log in to access order history, current order status, past browsing and of course their wish list. The site is highly responsive and multi-platform. It can be viewed on desktops, notebooks, tablets and smartphones without losing either speed or functionality. The responsive nature of the design means the website will automatically adjust to fit
The new website dedicated to sales of New Holland branded products and accessories has just been launched. Easy navigation, new contemporary graphics and a vast range of items on offer make for an unforgettable browsing experience. Not to be missed!
whatever device it is viewed on. This makes browsing even easier when on the move. The site contains a rich catalogue of New Holland Agriculture brand merchandising products: scale models and toys, work clothing and leisure wear, plus a range of innovative, trendy and functional accessories. And the latest EXPO collection, dedicated to New Holland’s participation in Expo Milano 2015, with its Sustainable Farm Pavilion. New Holland Style, to make shopping more stylish!
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Sustainability is a Mission
New Holland and the Children’s Choir of the Antoniano to Feed the Poor “Sustainability is an essential value for the New Holland brand, it is at the core of our strategy and has been for many years”, says Carlo Lambro, New Holland Agriculture Brand President. “It is heavily represented at Expo 2015, not only within the Sustainable Farm Pavilion, but also through various local initiatives that we have taken up to give value to the territories where we operate. “We have collaborated with the Antoniano in Bologna because they are inspired by the same principles as New Holland. We share the goals of their project: the promotion of environmental sustainability and solidarity with the weakest, and praise them for their concrete contribution to the theme of nutrition.”
"And we need to work as one To find a grain of hope to guide us home For tomorrow is today Walk with us to find a way […] Together We Feed the World"
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ne CD for One hot meal: is the collaboration between New Holland Agriculture and the Children’s Choir of the Antoniano Institute in Bologna aimed at raising funds for food. To celebrate EXPO 2015, a CD featuring five popular songs and one unpublished new track by the choir has gone on sale. Il piccolo coro “Mariele Ventre” is a children’s choir of the Antoniano Institute linked to the “Cuore dello Zecchino d’Oro”, a historic musical television show featuring child singers. Commited to charitable work, the Antoniano Institute runs its own non-profit organization called Antoniano Onlus. The CD is its latest fundraising initiative, with proceeds from its sale going to the Antoniano Onlus to help fund
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a soup kitchen. The campaign pledge is that each CD sold will provide a meal to the needy or homeless. The CD features the previously unreleased “Together We Feed the World”, which reflects the theme of Expo “Feed the Planet, Energy for Life”, and New Holland’s commitment to Sustainability.
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CNH Industrial subscribes to the Charter of Milan The Charter of Milan is a joint commitment by citizens, institutions, businesses and associations to “healthy, safe and nutritious food for all”. The Charter was presented at Expo 2015 by the Italian Minister for Agriculture, Maurizio Martina; the Mayor of Milan, Giuliano Pisapia; the Commissioner for Expo, Giuseppe Sala; and the President of the Association of Italian Municipalities, Piero Fassino. "The right to food must be considered a fundamental human right and widespread mobilisation is required to guarantee equal access to food for all," Minister Martina said. The Charter will be developed over the six month period of Expo, before being presented to United Nations Secretary-General Ban Ki-moon.
CNH Industrial – which is acting as sole official representative of all the companies that subscribe to the Charter of Milan - confirmed its adherence and active contribution to the document, thereby demonstrating its commitment, and that of its 12 brands, to ensuring a better future for future generations. By signing the Charter of Milan CNH Industrial and its brands accept its contents; acting as representative of all the companies that signed the document, and at the same time, reiterating its own commitment to social and environmental sustainability. “By subscribing to the Charter of Milan, CNH Industrial is reiterating its commitment to overcoming the major challenges that food and
agriculture face in the future. Indeed, a company that defines itself as just and humane can no longer tolerate hunger, malnutrition, or the wasting of food, water and energy. With this in mind, we will continue to persevere in our efforts to offer products and solutions for mechanising agriculture and transporting food products. These solutions are increasingly innovative and efficient, and promote a circular economy through the recovery, recycling and reuse of materials and resources right from the initial stages of development”, said Massimo Siracusa, Vice President of Product Development at CNH Industrial, on behalf of the Company.
"Only our collective action as citizenz, together with civil society, business and local, national and international institutions, will make it possible to overcome the major challenges related to food." CHARTER OF MILAN
New Holland donates TD5 to Uganda Missionary For over 15 years Emmanuel Maria Vura – known as Father Natalino – has worked to give former “Child Soldiers” in Uganda a new life. These infant victims of the civil war have been taken off the streets and taught to live peacefully through agricultural projects. A whole agricultural community has started to grown alongside Father Natalino’s church with a cooperative tending hundreds of hectares of land supporting crops and livestock. In 2010 a special “Project Uganda” was launched by FATA, an insurance company, together with AIA (Italian Farmers’ Association) and the Municipality of Rome, to create a completely integrated rabbit farming venture. New Holland Agriculture recently donated a tractor to help work the fields and increase fodder production to feed the rabbits. The TD5.95 tractor has been universally acclaimed for its versatility and flexibility. It will be dedicated to growing better crops and improved quality fodder. It will serve the pelletizer, donated by FATA, to provide feed to the rabbits. With the new equipment, the cooperative is expected to raise enough animals to serve local markets and retailers, and over time the
capital Kampala 500 km away. Though most of the production will be sold, a proportion will be retained on site to improve the local population’s nutrition. New Holland Agriculture has celebrated the donation with a symbolic ceremony in its Sustainable Farm pavilion at Expo 2015 to show yet again its commitment to sustainable agriculture and the development of mechanization as an efficient driver to supply food for all.
On May 8th, New Holland Agriculture Brand President Carlo Lambro gave a commemorative plaque to Father Natalino inside the Pavilion. This was an opportunity to raise awareness of agricultural practices that enable us to take agriculture forward in a spirit of collaboration. The same collaborative spirit that is at the heart of “Project Uganda”.
EXPO2015 Curiosities
EXPO2015: Pavilions in the spotlight
Is there enough to go round?
The challenge of nature
American Food 2.0
witzerland was the first country to sign up for Expo 2015 and one of the first to complete its pavilion. The structure consists of a large platform with four towers filled with water, salt, coffee and apples. Visitors can climb to the top and help themselves, but there’s just one catch! The quantities of foodstuffs available have been calculated according to the number of visitors expected to attend the Expo over its 6 month duration, and will not be replenished. This means there may be nothing left for visitors who arrive later on! As the towers empty, the platform lowers, altering the shape of the pavilion. The aim of the project is to draw attention to the distribution of global food resources and to make visitors reflect on their behaviour as consumers.
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armers in Kuwait have to cope with hostile geographical and environmental conditions, with the country’s notoriously arid climate and dry soil. Water, agriculture and energy are therefore the biggest sustainability challenges facing the country. Theseare the themes explored in its pavilion, which demonstrates how scientific research has succeeded in creating a hospitable and fertile habitat. The pavilion structure is based on a Dhow, the typical Kuwaiti boat still used in the Persian Gulf, and the lateral facades feature examples of the greenhouses and hydroponic systems widely used in the country.
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The harmony of food
The seed for the new world
Educate to Innovate
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he construction of the Mexico pavilion is inspired by a large corn cob wrapped in a totomoxtle, the Nahuatl word for a dry maize leaf. The maize plant originated in Mexico and is a staple of the local diet.In Aztec mythology it gave birth to mankind. The maize plant therefore represents both the cultural identity of the Mexican people and the sustainability of the country’s ecosystem. In 2010 Mexican cuisine was declared an Intangible Cultural Heritage of Humanity by UNESCO in recognition of its wide variety of plants, animals and ecosystems. The Mexico Pavilion has been christened “The Lantern of Expo 2015” since the walls of the 2,000 square metre pavilion are made from a transparent fabric that allows light to pass through and causes it to glow at night.
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T
he structure of the Japan pavilion is capable of withstanding Japan’s frequent earthquakes. It was built using a combination of traditional techniques, modern structural analysis and the compressive stress method - in which individual elements are connected using coupling systems and joints. It features a total of 17,000 interlocking pieces of wood connected in such a way as to allow sunlight to filter through. The inside of the pavilion explores Japanese food culture and harmonious diversity - a healthy, sustainable and balanced diet, which is an example of a model for alleviating global problems of hunger and ecology.
he shape of the United States pavilion is inspired by the traditional American barn. The open structure has several floors which can be accessed via a wooden walkway repurposed from Coney Island boardwalk. One of the most distinctive features is the large “vertical farm” that is harvested daily. The US pavilion explores the theme of “American Food 2.0.: United to Feed the Planet”, and showcases the responsibility and diversity of the American food industry based on science, technology, innovation and free trade.
he architecture of the Angola Pavilion is inspired by the “imbondeiro” or African baobab, the sacred tree of Angolan culture. Angola’s concept of Educate to Innovate elaborates on the theme of the Expo by focusing on the culture and soul of the African nation, through the diversity of its culinary traditions. Education in schools and universities helps to promote awareness of nutrition in Angolan society, and there are rules on local production and imports, and quality checks in local markets. This journey of discovery through Angolan cuisine offers an insight into how the country’s products can be used to ensure a healthier and more sustainable lifestyle for future generations. Credits: Expo 2015 / Daniele Mascolo
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THE WORLD OF NEW HOLLAND AGRICULTURE
Agriculture around the world. Did you know….? I
n biodynamic agriculture a farm is regarded as a “self-sufficient living organism”. The farming method is based on the anthroposophical principles of Rudolf Steiner and originated in 1924 when the famous scholar was approached by a group of farmers concerned about the degraded conditions of their land. In response, Steiner gave a series of lectures discussing the close connections between care for nature and human beings and gave some practical examples of how to restore vitality to the soil. So how does it work? Essentially, biodynamic agriculture advocates crop rotation to promote soil fertility and humus formation, and uses preparations based on manure or plant compost to avoid polluting the environment while improving the quality of food and human health.
The term “heroic viticulture” is used to refer to wine-growing in extremely difficult conditions, namely areas where the terrain slopes by more than 30% and at an altitude higher than 500 metres above sea level. The method uses cultivated terraces organised in small sections which allow the unique qualities of the area to be fully exploited and encourage the use of techniques that are compatible with local traditions and the ecosystem. One of the best known examples is the Valtellina, an Alpine valley in northern Italy, where wine and heroic viticulture boast a long tradition, as seen in the writings of Leonardo da Vinci and Italian poet Giosuè Carducci. These vineyards in northern Italy are set amongst the rocks and breathtaking landscapes and are cultivated with passion, sweat and toil - a true labour of love!
Bhutan, a small Asian country nestled between China and India, aims to make its agriculture 100% organic within the next fi ve years. In order to achieve this it has replaced the calculation of Gross National Product with the concept of Gross National Happiness, a new vision that gives the highest priority to the mental and physical well-being of the community. As part of this effort, the country has banned all chemical fertilisers in farming.
Organic and regenerative agriculture combines age-old farming practices with modern technical and scientific knowledge. With this approach, farmers identify the best processes to keep the soil healthy and rich in minerals and microbes. Proponents of the technique
claim that only by using this method is it possible to produce healthy food at an affordable cost.
In the year 2000 there were a total of 86 countries using organic farming methods, whereas today the number has risen to 170, with a total of 78 million hectares of land cultivated in this way. Worldwide, Australia has the largest area devoted to organic farming, with 17.2 million hectares; India is the country with the largest number of organic producers at 650,000; the USA has the biggest market for organic food, totalling more than 24 billion euros; and Switzerland boasts the highest per capita consumption of organic produce, with about 210 euros per year.
Partners XX - n. 34 - 06.2015 This magazine is distributed free of charge. Editor-in-Chief Massimiliano Tripodi Editor Elisa Fulceri Publisher New Holland Agriculture a brand of CNH Industrial Contributors to this issue Goncalo Carvalho Caterina Cattaneo Federico Condini Livianna Curri Claudia De Cicco Alba Dobi Sara Durand Giulia Giovanardi Lionel Gleyroux Maria Laura Iascone Carlos Jimenez Joanna Kajkowska Manuela Marengo Francesca Musolino Lorenzo Neri Lien Pyfferoen Barbara Prossen Sara Sebastinelli Jimmie Vestergaard Editorial Coordination DGTmedia - Unità Editoriale Via Varallo, 22/A 10153 Torino - ITALIA www.dgtmedia.com Printing CIESSE Via Perù, 9 - 35127 Padova Printed in Italy Internet www.newholland.com Contact the Editor New Holland Agriculture New Holland House Via Plava, 80 10135 Torino - Italy E-mail:
[email protected]
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