WELLA The heart of hairdressing
experience the life force of trees Buy 2 Wella Professionals Elements products today and receive a special introductionary gift, free of charge.
NEW Wella professionals
Technical Folder
Up to 10 times more keratin * protection
how IT WORKS N u T R E E c o mple x
Inspired by the unique combination of nature and science, Wella Professionals scientists developed the NuTREE complex enriched with natural tree extract to help protect hair against keratin degeneration. The NuTREE complex targets the scalp and hair inside and out to ensure that both act and stay like renewed over time.
Our first “free of” care system that instantly repairs and prevents against keratin degeneration. New Wella Professionals Elements: • With NuTREE complex enriched with natural tree extract, to provide up to 10 times more keratin protection* for renewed hair vitality. • Free of sulfates, parabens and
n u t r ee
Complex natural Tree extract Calms the scalp and helps protect against keratin degeneration by forming a protection shield.
panthenol Penetrates deeply into the hair to repair the inner cell structure and bind moisture in the hair.
edds Protects the hair keratin against the loss of key building blocks by keeping the moisture inside and strengthening the hair.
artificial colorants. • Captivating fragrance inspired by the green woods of the Amazon. • Perfectly suited for colored hair. * shampoo and conditioner versus non conditioning shampoo. W E L L A P RO F E S S I O N A L S
before
afte r
ELEMENTS IS SPECIALLY D E S I G N E D F OR I N GR E D I E N T C O N S C I O U S C L I E N T S W HO . . .
1 – I t ac ts on the SCAL P Prov iding a nti ir r ita nt prope r ties for a ba la nce d a nd prote cte d sca lp.
• Lead a conscious/healthy lifestyle
2 – I t ac ts on the I NS I D E Prese r ving moisture ba la nce of the ha ir, nour ishing it from the roots to the tips.
and like to indulge. • Are more likely to buy “free of” and organic products... • ... But do not want to compromise on performance. • Ask their stylist about treatments used to understand the “how” behind great results. • Are willing to pay more for services and products that meet their beauty ideals.
before
afte r
3 – I t ac ts on the OUTS I D E Prote cting ha ir ke ra tin a nd preve nting it from long te r m de ge ne ra tion.
4 – res ult Prote cte d ha ir a nd sca lp w ith re newe d ha ir v ita lity.
RENE WI NG SHA MP OO
Sulfate free shampoo that renews the moisture of the hair, preserving and nourishing it from root to tip. • Luxurious foaming experience. LI GHT WEI GHT RENE WI NG COND I TI ONER
Lightweight paraben free conditioner that strengthens each hair fiber from within, helping repair and preserve hair’s natural vitality. • Fine textured gel. RENE WI NG MASK
Paraben free repairing mask that intensively restores and preserves the natural inner structure and strength of the hair. • Extra lightweight cream. COND I TI ONI NG LEAV E-I N SP RAY
Paraben free leave in dual-phase spray that cares and protects hair from day to day stress and gives a gentle hold. • Lightweight detangling mist. SCAL P STI MULATI NG SERUM
Coming soon.
Delight your ingredient conscious clients wi t h W e l l a P r o f e s s i o n a l s Elements, our first “free of” care system
Captivating Fragrance i n s pi r e d b y t h e g r e e n w o o d s o f t h e Am a z o n
Our perfumers created a fragrant journey inspired by the Amazon‘s tallest and most resilient tree – the Kapok tree.
Top notes G re e n ba sil Wa te r lily Wa te r y sta r fr uit Ma nda r in
midd le notes Afr ica n ge ra nium Ga rde nia a za le a Bla ckcur ra nt le a ves
ba s e notes Ce da r wood Musk Ambe r
renewal hair spa services I ndul g e y o u r clients wit h S pa C a r e T r eatment S e r v ices
Volume rene wal fo r f i n e h a i r
Step 1 + 3 The combination of the shampoo and the dual-phase spray protects the hair with a shield of powerful antioxidants and adds volume to the hair during blowdrying.
I ntense rene wa l
Step 1 + 2 (mask and the option of added heat with Climazon/hot towel) + 3 The shampoo, mask and dual-phase spray intensively renew hair vitality inside out. The addition of heat helps with deeper penetration of the mask.
Express rene wa l
Step 1 + 2 (conditioner) + 3 The shampoo, conditoner and dualphase spray is an ideal alternative for clients in a hurry.
Co lor rene wal
Koleston Perfect Innosense + 1 + 2 + 3 Today, beauty and health go hand in
step 1
step 2
step 3
hand. The above treatment options
s ha mp oo
ma s k / conditioner
Leave-in spr ay
perfectly compliment Koleston Perfect
• Wet hair with warm water and
• Wet hair with warm water and
• Apply the Wella Professionals
• Apply the leave-in dual-phase
Innosense as a post color service
emulsify to loosen & remove
apply Wella Professionals
Elements mask or conditioner for
spray evenly on towel-dried hair.
treatment. Delight your clients‘ beauty
the color.
Elements shampoo.
the intense/express service to
• Style as desired.
and well-being choices.
• Rinse until completely removed.
• Perform the shampoo massage.
towel-dried hair.
• Rinse with warm water and
• For the mask place the client under a
towel-dry.
Climazon Millennium or cover the hair with a warm, damp towel and develop for 5 – 10 minutes. • Perform the treatment massage. • Rinse well and towel-dry.
massaging techniques S h amp o o massa g e step 1 / Loos ening up Ma ke stroking move me nts from the ha ir line dow n to the na pe to spre a d the sha mpoo a nd re la x the custome r.
Step 2 / Fric tion movement Using your finge r tips, ma ke fir m sma ll circula r move me nts to ma ke sure sha mpoo is eve nly spre a d on sca lp.
Step 3 / Rotary movemen t Using the pads of you r f ingers, ma ke la r ge rotary c irc u lar move me nts arou nd the head.
Step 2 / Rotating ma ssage Use the pa ds of a ll finge rs a nd thumbs of both ha nds. In a circula r a ction, ma ssa ge the w hole he a d in rota ting move me nts. Ma ke sure you move the sca lp w ith your finge rs, this he lps to e a se the te nsion.
Step 3 / Stro kin g movemen ts Ma ssa ge in even, strok ing movements from the front hairline to the na pe. Move gently f rom the ce nte r to the outside hairline.
T R E AT M E N T M A SSAG E step 1 / Grippi ng movement Sta r ting from the ba ck of the he a d, ma ssa ge w ith gr ipping move me nts using your finge r tips, mov ing to the te mple a re a a nd b a ck.
selling tips W E L L A P RO F E S S I O N A L S E L E M E N T S I S S P E C I A L L Y D E S I G N E D F OR in g r edient c o nsci o us C L I E N T S
1. D O NOT HESITATE TO
4 . K EE P I N TOU CH W I TH YO U R
RECOMMEND YOUR CARE SERVICES
CLIENTS
AND PRODUCTS TO CLI ENTS
Using digital or social platforms
Clients agree that stylists are the
let your clients know about new
most trusted source of product
in-salon services, products and
recommendation. Yet 71% of
promotions.
clients are never given a product recommendation.
5 . CREATE A VI S I BLE RETAI L AREA
Ensure it is a well defined and 2. CONSULTATION IS K E Y
clearly visible area where clients
70% of clients like to be told during
are most exposed to the products,
the service when the products are
to drive take home sales.
used and why. Show your clients what products you use, explain
6 . CREATE P ROMOTI ONAL P LACE
how they work and how they can
A promotional hot spot at eye level
maintain their salon result at home.
will highlight new products or promotions and help your clients
3. SAMPLE TO YO U R CLIENTS
Use available sample products to introduce new products to your clients. Once tried, they will come back and buy the product.
to notice them.
SUSTAINABILITY At Wella, we believe that our actions go beyond beauty. That’s why we have created green solutions for salons like yours. And, because we believe that together we can change our impact on the planet, we have created a digital platform to help us all in our commitment: J o in us at www . w e l l a . c o m / c o mmi t t e d t o disc o v e r o u r sustainability p r o g r am and g et tips t o imp r o v e y o u r sal o n o pe r ati o ns !
Did you know that Wella Professionals Elements uses a
natural tree extract from certified sustainable sources.
