Exhibitor Prospectus 16 & 17 July 2015

Sydney Showground, Sydney Olympic Park

Supported by the Royal Agricultural Society of New South Wales (RAS)

agriworld.com.au

Introducing Agriworld Australia

How will the event work? An initiative of Reed Exhibitions and supported by the Royal Agricultural Society of New South Wales, Agriworld Australia 2015 will bring the agrifood industry together from farm to fork and provide the networking, business opportunities, information sharing and education required to ensure this growth opportunity isn’t missed. The event will attract Australian and international professionals from food and fibre producers to food manufacturers, distributors, retailers, investors, analysts and policymakers in an exhibition and conference built on four key pillars:

Policy and business drivers of investment and growth in Australian agribusiness

Innovations and technologies driving productivity improvements in agriculture

Opportunities in Asia In light of growing export market opportunities in China, Indonesia and throughout Asia, the conference and exhibition will also take a strong focus on fostering opportunities for Australian agriculturalists and food enterprises to do business in our Asia-Pacific neighbourhood. In our first step towards this we already have The Hon Joel Fitzgibbon MP, Shadow Minister for Agriculture sign up as a Keynote speaker.

The only business-to-business event which brings together the complete agrifood supply chain and will deliver technology, solutions and create business connections for Australia’s agribusiness future.

Latest developments in food processing and valueadding for food industries

Supply chain, transport and export management advances for food and fibre businesses

Official advisory panel: To ensure we are concentrating on the most relevant and timely topics and engaging the best possible presenters we have formed an advisory panel. Advisors confirmed to date include: • Murray Wilton, General Manager, Agriculture, Royal Agricultural Society of NSW • Professor Martin Cole, Chief, Animal, Food and Health Sciences, CSIRO • Dr Denis Blight, Chief Executive, The Crawford Fund • Michael Whitehead, Director of Global Agribusiness Research, ANZ Banking Group • Mark NAPPER, Director, Malaluna Pty Ltd, Northern Representative, Horticulture Council, NSW Farmers • Mark Allison, Managing Director and CEO, Elders Limited • Michael Burgess, Executive Officer, Future Farmers Network • Matt Linnegar, Chief Executive, Australian Rural Leadership Foundation • Sam Collier, Founder, Australian Agriculture • Thomas Banhazi, Principal Scientist and Associate Professor, National Centre for Engineering in Agriculture • Frank Delahunty, Business Advisor and Accountant, F&L Delahunty Pty Ltd • Sophy Liu, Founder and Acting CEO, PMI Investment and Oz-Town Australia Pty Ltd

Who will attend? AGRIWORLD AUSTRALIA will target NSW’s 146,300 strong agrifood workforce, including professionals in the agricultural food production, fishing and aquaculture sectors and food processing industries. Professionals from other major agricultural and agrifood production states will also be targeted.

How will we attract the audience? A comprehensive marketing campaign has been put in place to attract over 2,000 trade buyers and 250 paid conference attendees. WE BS IT E PR

• Foreign investors • Direct investors • Capital management funds • Policy makers

• Analysts • Asset managers • Cooperatives and large farming corporations

• Individual farmers and growers • Cooperatives and large farming corporations • Feed farms and suppliers • Local traders and collection centres

• Primary processors • Technologists • Transporters and graders • Storage and logistics companies

D IGITA L

E MA IL

S O CIAL D IRE CT MAIL

• Domestic food retail brands • Food manufacturers • Food & beverage processors • International retailers and wholesalers • Food scientists and technologists

• Export agents and distributors • Wholesalers • Dealers and stockists • International cooperatives • Retailers and buyers • Government bodies (international and regional)

Australia has the opportunity to increase agri and food related exports by 45%. Agriworld Australia will provide a platform which assists in making this opportunity a reality by educating and connecting farmers and suppliers. As we enter the Agri business boom make sure you get in at the start by taking part in Agriworld Australia.

Starting in late November the Agriworld Australia marketing campaign will cover web, digital, email, PR, social and direct mail. There are also a number of key campaign features which will guarantee the right audience: • Partnership with the Royal Agricultural Society of New South Wales providing unique access to a targeted audience of over 15,000 members • Cross border collaboration with Agriworld Japan, a highly successful Reed Exhibitions Japan event • Unique AGRIINVEST element - No other event in Australia has a conference agenda focused on agricultural investment strategy. This stream will target investment banks, wealth funds and super funds. Allowing them to assess the different commodity risks and their potential, look at how best to diversify their investment portfolio and network on a larger scale with the companies who can help them own a piece of the agricultural market • An example of print and online publications: • Fairfax Media (Queensland Country Life {38,000 readers, 2,200 in NSW}, The Land {46,000 readers, mainly NSW}, Rural Business {2,800 circulations, 35% in NSW}) • Aspermont’s Kondinin Group (Farming Ahead {7,000 members}) • Bauer Trade Media (New Farm Machinery {5,000 visitors to website, 31% from NSW}) • Hyde Media (AgContractor, Large Scale Farmer). Readerships but mainly focus on NSW • Reed Exhibitions’ own extensive Agriworld database

agriworld.com.au

The ANZ says there is up to

1.7 trillion

$

worth of agricultural export opportunities for Australia to meet growing world food demand, but an extra $600 billion of investment is needed to realise that.

By 2050 more than half of the world’s middle class population will be in China and India in 2010

1.8 Billion in 2020

3.2 Billion in 2030

4.9 Billion

Who should exhibit? By taking advantage of an exhibition stand, your organisation has the opportunity to engage directly with a unique, high-quality audience from Australia’s agribusiness sector. You should exhibit if you are involved in: • The latest technologies and services from: • Farm production and management • Processing • Transport • Trade Services • Irrigation and crop field technologies • Storage and logistics • Productivity consultants • Processing technology through to digital/sensor technology

Exhibiting By taking advantage of an exhibition stand, your organisation has the opportunity to engage directly with a high-quality audience including farmers, manufacturers and processors, food technologists, retailers, wholesalers and investors. Be part of Australia’s only business trade event for the agrifood industry • Attract a new client base • Increase your business leads • Get in front of a targeted, captive audience • Increase brand awareness • Develop a competitive edge over your industry counterparts • Launch new products and services • Better know your audience by conducting direct market research

Exhibition & sponsorship opportunities Sponsorship AGRIWORLD AUSTRALIAs multistreamed conference will attract the entire value chain from farm to fork enabling senior industry professionals to network and make strategic business connections and alliances. The conference will be the main platform where industry personnel will gain relevant education across agribusiness strategy, farm-gate enhancement applications and agricultural investment. Involvement as a sponsor of AGRIWORLD AUSTRALIA conference program provides the perfect platform not only for educating the industry, but also driving delegates to your exhibition stand at the event. This ensures better brand awareness, reinforces your message and increases your client base. Conference Program Sponsorship Opportunities include: • Plenary Sessions • Education Streams • Investment Roundtables • Workshops • Product Showcase • Customised Education (tailored to meet your needs) Exhibition Area Sponsorship Opportunities include: • Networking Breaks • Specialised Functions • One-to-One Business Meeting Area • Agriworld Zones

Introducing Agriworld Australia

Why Agriworld? National Food Plan (2013), scoped the opportunity for Australia to increase the value of its agriculture and food related exports by 45% over the next 10 years. The average price of world agrifood products in 2050 is projected to be 11.5 per cent higher than in 2007 with the fish meal and oil, fish, meat, oilseed oils, and cereals commodity groups experience the largest price rise. The Australian agrifood industry is constantly facing challenges in production, processing and supply to meet the growing need from international markets, particularly from an increasingly affluent middle class in Asia. The production demand on the country’s primary industries is forecast to grow significantly over the next few years. In order to capitalise on this growth opportunity there is a need to understand how emerging technologies can improve farm production, processing and all elements within the supply chain. AGRIWORLD AUSTRALIA will bring the industry together and provide both the networking and education required to ensure this growth opportunity isn’t missed.

Support from the Royal Agricultural Society of New South Wales (RAS) Agriworld Australia is supported by leading industry body, the Royal Agricultural Society of New South Wales (RAS). Michael Kenny, RAS Chief Executive, commented “RAS applauds Reed Exhibitions for this exciting initiative and we are delighted to be supporting the inaugural Agriworld Australia as both strategic partner and host. The objectives put in place by Reed are closely aligned to RAS’s vision and purpose to encourage the sustainable development of agriculture by staging events that support agricultural excellence. The team at RAS looks forward to supporting Reed Exhibitions in developing Agriworld Australia into the country’s premium agribusiness conference and exhibition.”

The inaugural AGRIWORLD AUSTRALIA will be a two day conference and exhibition taking place on the 16 & 17 July 2015 at the Sydney Showground, Sydney Olympic Park. The first of its kind, Agriworld Australia will not only bring together the entire agribusiness value chain from ‘Farm to Fork’, supporting the ramping up of production whilst maintaining quality for the international market. This event will also help forge unique business alliances between Australian producers and international buyers by creating an environment where real business can take place. Ensuring Agriworld Australia is much more than a traditional agriculture events.

agriworld.com.au

Contact us SALES

Guy Freebody Sales Manager +61 (0)2 9422 2568 [email protected] Stephen Cuff Account Manager +61 (0)2 9422 8921 [email protected] Cory McCarrick Account Manager +61 (0)2 9422 8720 [email protected]

MARKETING

Jenny Shaw Marketing Manager +61 (0)2 9422 2116 [email protected]

CONTENT

Alicia Boyd Conference Producer +61 (0)2 9422 2376 [email protected] Ana Maria Faust Content Manager +61 (0)2 9422 2370 [email protected]

General Enquires

Desire Wilton Senior Exhibition Co-ordinator +61 (0)2 9422 2941 [email protected]