Reactive Transactional Recruitment High Cost Quantity = Active
Strategic Foundational Emerging
Traditional
People
Talent LinkedIn 2013 Global Recruiting Trends
6
“It’s a digital world” LinkedIn 2013 Global Recruiting Trends
7
“Social Proof” LinkedIn 2013 Global Recruiting Trends
8
Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. Source: Kissmetrics
LinkedIn 2013 Global Recruiting Trends
9
“Digital Customer Experience” LinkedIn 2013 Global Recruiting Trends
10
LinkedIn 2013 Global Recruiting Trends
11
“47% of workers say that a company's online reputation matters as much as the job offer.” -Harris Interactive UK 225 human resource managers and 2,035 employed adults
LinkedIn 2013 Global Recruiting Trends
12
How are you engaging Talent today?
LinkedIn 2013 Global Recruiting Trends
13
Managing the phases of change
Strategic Foundational
Post-and-pray
Jobs on niche boards and social platforms
Targeted engagement to attract highly qualified candidates
Talent segmentation and prioritization
Reactive, over-reliant on agencies
Build internal capabilities to focus on passive talent
Engage with strong pipeline of leads and ‘silver medalists’
Team-wide pipelining with engaged talent communities
Talent Acquisition siloed from HR
Engage HR counterparts and Hiring Managers
Strong collaboration with Marketing, PR, Communications
Strategic business advisor to C-Suite
Traditional
Partnership
Influential talent brand engaging employees and candidates
Sourcing
Defined employer brand strategy
Jobs
Understanding of employee value proposition
Developing
Brand
Data driven decision making
Metrics
Established metrics and benchmarks
Talent Acquisition Maturity Model LinkedIn 2013 Global Recruiting Trends
14
Key themes amongst our most strategic clients
1 Influence perception in the market 2 Engage with hard-to-find talent 3 Target quality candidates 4 Attract candidates 5 Measure influence
LinkedIn 2013 Global Recruiting Trends
15
Define the market you want to influence
2.9 Million academics around the world on LinkedIn % hired in last 12 months
LinkedIn 2013 Global Recruiting Trends
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Know what differentiates you in the “war for talent,” and amplify that message
1 Influence
LinkedIn 2013 Global Recruiting Trends
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Choose your areas of focus and proactively go after your hard-to-fill roles
2 Engage
Implement the 80/20 rule
The talent that matters to your business
The talent that’s hard to attract today (vs peers)
Where it’s important to “go big” (~80%) with your proactive branding efforts LinkedIn 2013 Global Recruiting Trends
18
2 Engage
Use data to help you define your sourcing strategy
LinkedIn 2013 Global Recruiting Trends
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19
Best-in-class only targets qualified talent pools to cut down the noise of applicants
3 Target
LinkedIn: In depth targeting to screen talent pools
Digital media helps you only engage with the talent you want LinkedIn 2013 Global Recruiting Trends
20
4 Attract
Be authentic in your message Challenging Work
47%
Good work/life balance
47%
Excellent compensation & benefits
44%
Having a good relationship with your colleagues
39%
Ability to make an impact
38%
A place I would be proud to work
37%
Culture that fits my personality
37%
Job security
36%
Values Employee Contributions
34%
Flexible Work Arrangements Having a good relationship with your superiors Strong career path A company with a long-term strategic vision
31% 28% 27% 25%
What do academics want in a job?
LinkedIn 2013 Global Recruiting Trends
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21
5 Measure
Understand the Influence of your Talent Brand
Talent Brand Reach
745,909 members
Talent that’s familiar with you as an employer
Viewing employee profiles Connecting with your employees
= 16% Talent Brand Engagement
116,299 members
Talent
Talent that is interested in you as an employer
Researching company and career pages Following your company Viewing jobs and applying 22
5 Measure
Talent Brand Index Benchmark 24%
2 of 7 16%
Peers
University A
14% 12%
University B
10% 10% 8%
University C University D University E University F
Employer of choice
Weaker employer brand
5 Measure
ROI on recruitment efforts
LinkedIn 2013 Global Recruiting Trends
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2013 Global Recruiting Trends Report
To learn more….
Global and Additional Countries: lnkd.in/GlobalRecruitingTrends
2013 Talent Brand Playbook LinkedIn's Employer Brand Playbook shares the 5 steps you need to build a highly social talent brand. You'll get vital info that you can use today:: http://talent.linkedin.com/employerbrandbook/
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