EVENT SPONSORSHIP OPPORTUNITIES
“LOYAL and BOLD, we’re the PURPLE and GOLD, we are the PIRATES of ECU!”
OUR MARKETING CHANNELS East magazine
Taken from the ECU fight song, these are words not taken lightly by members of the Pirate Nation. East Carolina alumni are some of the most devoted in the country, and they are open to the opportunities and benefits presented by the East Carolina Alumni Association. It’s a marketer’s dream: to reach a welleducated, affluent audience that possess extremely high brand loyalty. In a 2015 survey of alumni, 87.5% described themselves as “loyal or very loyal” to ECU.
83%
The East Carolina Alumni Association provides the ideal platform on which to promote your brand, launch new products, meet new clients, and align yourself with the alumni association brand. Use the alumni association and its position with alumni as a partner to give your company significant promotion and presence.
We offer sponsors an opportunity to support the East Carolina Alumni Association through both yearlong sponsorships as well as individual events. Sponsorships are a wonderful opportunity for businesses and individuals to support alumni scholarships and programs while earning positive PR for your Recent East Carolina organization or business. As our premier event of the year, the alumni survey prestige of the Alumni Awards Dinner and Ceremony offers data shows alumni a valuable brand alignment opportunity for an organization satisfaction is higher that represents excellence and quality. Our Buccaneer Buffet tailgate is the alumni association’s highest capacity series than comparable of events and provides the best cost-to-benefit ratio. With institutions (83.75% roughly 400 people attending each versus 79.28%). event prior to all six home football games, the Buccaneer Buffet is a wonderful occasion to capitalize on the atmosphere of tradition and love for ECU.
WINTER 2016
Coming in first
East is the university magazine of East Carolina University, published in partnership with the East Carolina Alumni Association. East tells stories that connect the university's impact and daily life with students, alumni, faculty, staff, supporters and the community.
Coach for life Aiming for the pros
ISSUES PER YEAR
29,500
A healthy MATCH
COPIES PRINTED
PirateAlumni.com
School wellness program stretches beyond N.C.
Email Marketing
ALUMNI SATISFACTION
58%
We offer companies and organizations a cost-effective and proven way to reach a wider, regional audience. We have various opportunities to fit a variety of budgets and a sponsorship program can be designed to meet your company’s needs and goals. The East Carolina Alumni Association is committed to working with our partners to offer excellent return on investment. From fall reunions and homecoming to golf tournaments and family-friendly events that highlight exciting programs at the university, the East Carolina Alumni Association can offer you the perfect marketing mix to reach alumni. We look forward to discussing your opportunities. 800-ECU-GRAD (328-4723)
861,537 PAGE VISITS* Social Media 10,362 CONNECTIONS
ALUMNI LOYALTY Recent East Carolina alumni survey data shows alumni loyalty is 27 percentage points higher than the national average (58.1% versus 31%).
7,027 FOLLOWERS 11,117 MEMBERS 654 FOLLOWERS
6.5M 18,489 IMPRESSIONS* SOCIAL MEDIA CLICKS*
[email protected]
*FY15 stats.
3,436,278 EMAILS SENT* 67,338
ALUMNI EMAIL ADDRESSES*
ABOUT OUR 165,000 ALUMNI
• The East Carolina Alumni Association’s premier event
CLASS YEARS 1910-69
12,817
1970-79
21,314
1980-89
24,706
1990-99
32,946
2000-09
44,570
ALUMNI AWARDS CEREMONY AND DINNER
SPONSOR RECEIVES
37,383
2010-15
Sole event sponsor in your business industry
ALUMNI LIVE EAST OF I-95 1833
MITCHELL AVERY
YANCEY
BUNCOMBE
115
23
CHEROKEE
54
MCDOWELL
MACON
83
44
274
104
TRANSYLVANIA
156
POLK
249
DURHAM
BERTIE
FRANKLIN
778
2,190
EDGECOMBE
1,083
669
2,295
MONTSTANLY GOMERY
231
HARNETT
MOORE
WAYNE
1,108
795
104
PITT
ANSON
1,048
RICHMOND
247
62
800
211
3,242
310
94
DARE
1,079
HYDE
124
CARTERET
NEW HANOVER
543
3,435 926
VERMONT MONTANA
NORTH DAKOTA
68
MINNESOTA
27
193
NEW HAMPSHIRE
279
1,519
WISCONSIN
172
SOUTH DAKOTA
IDAHO
28
74
394
1,566
IOWA
117
NEBRASKA
OHIO
64
NEVADA
185
ILLINOIS
595
UTAH
134
CALIFORNIA
1,789
COLORADO
701
KANSAS
162
INDIANA
314
208
OKLAHOMA ARIZONA
477
185
NEW MEXICO
134
9,211
ARKANSAS
153
MISSISSIPPI
ALABAMA
495
1,627
2,811
DISTRICT OF COLUMBIA
296
NORTH CAROLINA
110,891
TENNESSEE
1,147
•
Sponsorship listing on PirateAlumni.com event page
•
•
•
Recognition in the event program
• •
• •
• •
•
8
4
2
8
MARYLAND VIRGINIA
KENTUCKY
358
NEW JERSEY
364
WEST VIRGINIA
MISSOURI
294
RHODE ISLAND
354
DELAWARE
748
SOUTH CAROLINA GEORGIA
3,607
2,845
Table signage at event
195
TEXAS
1,839
TOP STATES 1. North Carolina 2. Virginia 3. Florida 4. South Carolina
5. Georgia 6. Maryland 7. Texas 8. California
• •
529
CONNECTICUT PENNSYLVANIA
$500
MASSACHUSETTS
78
MICHIGAN
WYOMING
57
151
NEW YORK
OREGON
Table
$1,000
Verbal recognition at event
125
84
378
Pirate
$2,500
• • •
MAINE
BRUNSWICK
WASHINGTON
Purple
• • •
Sponsorship listing in event email invitation
523
COLUMBUS
Gold $5,000
•
2,667
PENDER
Commitment deadline: August 1 Payment deadline: August 1
•
Sponsorship listing displayed at event
PAMLICO
308
172
BLADEN
646
312
ONSLOW
2,189
ROBESON
385
Sponsorship listing included on marketing materials and print communications for the event
CRAVEN
DUPLIN
912
715 249
WASHINGTON TYRRELL
2,436
JONES
SAMPSON
204
NS
600
3,228 LENOIR 2,284
2,582
HOKE SCOTLAND
N PA SQ PE UO RQ TA UI MA NK
BEAUFORT
15,580
CUMBERLAND
UNION
1,105
GREENE
2,840
LEE
696
CABARRUS
MARTIN
WILSON
JOHNSTON
MECKLENBURG
486
NASH
2,712
18,434
CHATHAM
655
452
5,038
67
14
950
1,142
RANDOLPH
ROWAN
874
1,000
WAKE
572
739
GASTON
762
3,188
DAVIDSON
LINCOLN CLEVELAND
303
39
2,405
IREDELL
HERTFORD
HALIFAX
ORANGE
240
85
232
477
• ECU’s most active and generous supporters and leaders in attendance
64 CA MD E
GATES
320
140
GRAN- VANCE VILLE 444
338
ALAMANCE
GUILFORD
DAVIE
ALEXANDER
CATAWBA
FORSYTH
126
728
RUTHERFORD
279
JACKSON
CLAY
190
HENDERSON
16
CALDWELL BURKE
857
HAYWOOD
SWAIN GRAHAM
30 57
32
60
572
YADKIN
166
368
NORTHAMPTON
WARREN
ROCKINGHAM CASWELL PERSON
166
AN OW CH
WILKES
158
39
STOKES
292
WATAUGA
MADISON
SURRY
CK TU
36
85
I RR CU
ALLEGHANY
ASHE
Opportunity to address attendees
• A formal and high-profile event that advances the reputation of the university
LOUISIANA
282
FLORIDA
3,944
Tickets to event (cocktail reception and dinner seating)
• Gain exposure for your business and support a great cause!
ECU ALUMNI SCHOLARSHIP CLASSIC GOLF TOURNAMENT
• The fall fundraising event for the Alumni Scholarship program • Connect with over 150 alumni in a relaxed setting • Winners represent ECU at the Acura College Alumni Championship Tournament in Pinehurst Commitment and payment deadline: June 1
SPONSOR RECEIVES Sole event sponsor in your business industry Opportunity to address attendees Opportunity to display company banner at event Sponsorship listing included on marketing materials and print communications for the event Verbal recognition at event Opportunity to host a table/booth Sponsorship listing in event email invitation
Gold
Purple
$5,000
$3,500
• • • • • • • • • •
• • • • •
Closest to the Pin
Longest Drive
Putting Green
$2,500
$2,500
$2,000
• • • •
• • • •
Pirate
Tee/Green
$1,000
$350
•
•
SHARED
SHARED
• •
• •
• •
• • •
FULL PAGE COLOR
HALF PAGE COLOR
HALF PAGE B/W
HALF PAGE B/W
QTR. PAGE B/W
QTR. PAGE B/W
BUSINESS CARD B/W
Golfer packages
12
8
6
6
4
2
—
Drawing tickets
12
8
6
6
4
2
—
Opportunity to display collateral at registration/check-in area Sponsorship listing on PirateAlumni.com event page Tee Box signage Advertisement in golf program
• The spring fundraising event for the Alumni Scholarship program
PIRATE ALUMNI ROAD RACE AND FUN RUN
• One of the largest and most popular 5K races in the area, with a maximum of 700 participants • Gain exposure for your business and support scholarships through a healthy community event Commitment and payment deadline: January 30
SPONSOR RECEIVES Sole event sponsor in your business industry Opportunity to address attendees Opportunity to display company banner at event Mentioned as a sponsor in ECUpdate enewsletter Sponsorship listing in event email invitation Sponsorship listing included on marketing materials and print communications for the event Opportunity to host a table/booth Opportunity to display collateral at registration/check-in area Sponsorship listing on PirateAlumni.com event page Logo on event T-shirt Verbal recognition at event Race entries
Gold
Purple
Captain
Pirate
Mate
$5,000
$2,500
$1,000
$500
$350
• • • • • • • • • • •
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• • • • • •
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20
10
8
4
2
• Brings together more than 300 alumni and their families
BUCCANEER BUFFET
• Features entertainment, family-friendly activities, and lots of Pirate pride • Capitalize on football excitement at this high-demand event • Best cost-benefit ratio Commitment deadline: May 1 Payment deadline: July 1
SPONSOR RECEIVES Sole event sponsor in your business industry Opportunity for co-branded giveaway item Opportunity to address attendees Opportunity for table/booth and/or display collateral at registration/check-in area Mentioned as a sponsor in ECUpdate enewsletter Social media “shoutout” during each event Opportunity to display company banner at event Sponsorship listing included on marketing materials and print communications for the event Sponsorship listing on PirateAlumni.com event page Sponsorship listing in event email invitation
Season Gold
Season Purple
Season Pirate
Individual Game Gold
$20,000
$10,000
$5,000
$4,000
• • • • • • • • • •
• • • • •
• • •
10 FOR EACH GAME
8 FOR EACH GAME
4 FOR EACH GAME
Individual Individual Game Purple Game Pirate $2,000
$1,000
• • • •
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• •
• •
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Verbal recognition at event Tailgate tickets
8
4
“Being an East Carolina Alumni Association sponsor has been such an honor for The Sweet Couple. We are both proud alumni of East Carolina University and take pride in being able to give back to our alma mater in such a “sweet” way. Sponsoring the Sweet Zone for the Buccaneer Buffet for the first time in 2015 was absolutely amazing. We were able to meet so many fellow alumni which also lead to new clients. The marketing materials that included our logo and information provided by ECAA gave our business exposure outside of Greenville. It was such an outstanding feeling to see so many happy faces as they enjoyed our desserts. We look forward to participating in future ECAA events.”
2
Barry and Amy White Owners, The Sweet Couple, LLC
STUDENT PROGRAMS
SPONSOR RECEIVES Sole event sponsor in your business industry Opportunity to address attendees Social media “shoutout” during each event Photo area sponsor with logo on step-and-repeat backdrop Mentioned as a sponsor in ECUpdate enewsletter Opportunity to display collateral at registration/ check-in area Opportunity to host a table/booth
Tradition abounds at East Carolina, and the alumni association plays an important role in keeping these traditions alive and well. The East Carolina Alumni Association, in partnership with Student Affairs, has developed the Traditions Map mobile app which encourages students to find the Pirate within themselves by discovering our university’s history, traditions, and campus life. Among those traditions are a ring ceremony, legacy celebration, and senior celebration.
LEGACY CELEBRATION Each year, the Alumni Association invites all ECU students with two or more generations of Pirates to participate in this event that recognizes tradition and loyalty to East Carolina. As part of the event, alumni family members “pin” current students with a special legacy pin that denotes their Pirate heritage.
All 5 Events Gold
All 5 Events Purple
All 5 Events Pirate
Individual Event Gold
$15,000
$7,500
$2,500
$3,000
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Individual Individual Event Purple Event Pirate $1,500
$500
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SENIOR CELEBRATION (spring and fall) Senior Celebration is a social event designed for all graduating students. Graduates are invited for decadent desserts and a toast to the graduating class by family and friends. In addition to the keepsake champagne flute, graduates learn how to stay connected to ECU through the Alumni Association and Pirate Club after graduation.
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Verbal recognition at event Opportunity to display company banner at event Sponsorship listing included on marketing materials and print communications for the event Sponsorship listing in event email Sponsorship listing on PirateAlumni.com event page
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RING CEREMONIES (spring and fall) Ring ceremonies present those students who have attained junior status with their ECU class rings and to share the moment with family and friends.
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• Reach a wide range of generations and locations/regions • Prime opportunity to reach those who only return to ECU periodically
REUNIONS
• Packages below are for individual reunions Commitment and payment deadline: July 1
SPONSOR RECEIVES Sole event sponsor in your business industry Opportunity to address attendees Sponsorship listing in event email invitation Sponsorship listing included on marketing materials and print communications for the event Verbal recognition at event Opportunity to display collateral in welcome packets Sponsorship listing on PirateAlumni.com event page BLACK ALUMNI CHAPTER (BAC) The BAC celebrates their reunion at homecoming with a series of activities including a golf outing, meet and greet mixer, tailgate, football game, awards banquet and gala, ecumenical service and Sunday brunch.
Gold
Purple
Pirate
$2,500
$1,000
$500
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GOLDEN ALUMNI Celebrates the 50th anniversary of graduation from ECU. ECAA plans a fun, eventful reunion for golden alumni with plenty of opportunities to reconnect, reminisce, and renew your love for East Carolina. Members of the golden alumni culminate their reunion by leading the graduating class into commencement.
"We have had the honor and privilege to be a strong campus partner with the East Carolina Alumni Association for over 10 years. The ECAA is committed to high quality, well organized, and innovative events for current and future alumni.” Karen Burack
MILITARY ALUMNI CHAPTER Alumni from all branches of the Armed Forces return to ECU each November and are honored for their service to our country. Two days of events, tours, and tailgates culminate with special recognition at the Saturday football game.
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MARCHING PIRATES ALUMNI Former members of the Marching Pirates gather to relive their days playing “E.C. Victory” for 50,000 Pirate fans in Dowdy-Ficklen Stadium. Reunion participants rehearse with the director of the Marching Pirates, take the field for the Homecoming pre-game show, and sit with current Marching Pirates during the football game.
YOU’RE IN GOOD COMPANY!
ECU ®
U.B.E.
INTERESTED IN SPONSORING ONE OF OUR EVENTS?
CONTACT US 252-328-4723
[email protected]
