European Cruise Council & the Economic Impact of Cruising
William Gibbons Marketing Director of the ECC
The European Cruise Council (ECC) is based in Brussels and was set up in April 2004.
24 ECC Cruise Line Members Aida Cruises
Louis Cruise Lines
Carnival UK
MSC Cruises
Carnival Cruise Lines
Norwegian Cruise Line
CDF Croisieres de France
Phonix Reisen
Costa Crociere s.p.a.
Pullmantur Cruises
Disney Cruise Line
Regent Seven Seas Cruises
France Ferries Croisieres
Royal Caribbean International
Fred Olsen Cruise Lines
Saga Shipping
Hansa Kreuzfahrten GMBH
Silversea Cruises
Hapag Lloyd Cruises
Thomson Cruises
Hurtigruten
Transocean Tours Touristik
Iberocruceros SL
TUI Cruises
30 ECC Associate Members
The European Cruise Council (ECC) Aims of the ECC: To promote the interests of cruise operators with the EU Institutions in all matters of shipping policy and ship operations. To promote cruising by the European public and encourage expansion of the European cruise market.
The ECC Manfredi Lefebvre (Silversea Cruises) CHAIRMAN Pierfrancesco Vago (MSC Cruises) VICE CHAIRMAN David Dingle (Carnival UK) Michael Bayley (Royal Caribbean Cruise Lines) Roberto Martinoli (Norwegian Cruise Line)
The decision has been made to strengthen the ECC: 1.
Set up a separate company based in Brussels
Recruited an Environmental/Technical director – Robert Ashdown joined the ECC in August from the Chamber of Shipping
2.
3.
4.
Public Affairs Consultancy in Brussels – ADS appointed from June 2010.
Tim Marking becomes full time Director General from 1st January 2011.
Specialised Sub-Committees
Environment Ports and Infrastructure
Tourism and Consumer Affairs Health and Hygiene Tax Group
Current Issues
Piracy in the GOA and Somali Basin Taxation Passenger Rights Review of Package Travel Directive Baltic Sea – Waste Water
Sulphur Directive
Potential Future Issues Environmental Focus • Carbon – possible development of EU market-based
instrument for shipping – emission trading
•Pressure for growth of SOx and NOx emission control areas (e.g. Med and Black Sea) •Proposed revision of Port Reception Facilities Directive 2011
Issues/Initiatives since formation: General
• Preparation and promotion of detailed annual statistics on the Contribution of Cruise Tourism to the Economies of Europe
• ECC input into the EU Future Maritime Policy and Baltic Sea Strategy
Issues/Initiatives since formation: •Annual ECC Conferences to discuss topical, largely regulatory, issues with EU decision makers and other stakeholders (e.g. ports, shipyards, NGOs)
• Piracy – establishing links/discussions with EU NAVFOR • Protocol on H1N1/Norovirus
ECC Conference Held on 14th September 2010 in Brussels.
ECC Statistics and Markets
European Cruise Market by Destination 2004-2009
European Cruise Market
Northern Europe up to 20% from 17%, Med down from 60% to 57%, Caribbean stays at 23%
Economic Impact Study 2009 During 2009 45 cruise lines domiciled in Europe, operating 124 cruise ships with a capacity of 127,000 lower berths. Another 64 vessels with a capacity of 76,600 lower berths were deployed in Europe by nonEuropean Lines.
Economic Impact Study 2009
€14.1 billion in direct spending by cruise lines and their passengers €34.1 billion in total output 296,288 jobs
€9 billion in employee compensation
Economic Impact Study 2009
Country Report Norway Cruise passenger visits to Norwegian ports of call:
2005: 690,000 2006: 1,140,000 2007: 1,200,000
2008: 1,500,000 2009: 1,700,000
Total employment generated by the cruise industry:
2005: 8,200 2006: 9,100 2007: 12,800
2008: 13,300 2009: 10,900
Total employee compensation generated by the cruise industry: 2005: €322 million 2006: €367 million
2007: €501 million 2008: €526 million 2009: €406 million
Direct Cruise Industry Expenditures in the Norway, 2009 €417 Million
Direct Cruise Industry Expenditures in Norway 2009 €417 million
Passengers € 65 16%
Cruise Line Purchases € 212 51%
Shipbuilding € 64 15%
Emp. Comp. € 76 18%
Nearly 1.7million cruise tourists visited ports of call in Norway during 2009. The top five Norwegian ports accounted for almost two-thirds of cruise passenger visits. Bergen: 282,000 Oslo: 253,000 Geirangerfjorden: 218,100 Flam: 142,600 Stavanger: 147,000
Economic Benefits of Cruise Tourism The €417 million in direct cruise tourism expenditures in Norway 2009 generated an estimated 10,897 jobs (direct, indirect and induced). This was an 18% decline from 2008 Average spend ashore per passenger visit = €40
Direct Cruise Industry Expenditures in the Norway, 2009 €417 Million
Total Employment by Sector, 2009 10,897 Jobs 830 8% 2,020 19% 274 2%
1,535 14%
1,137 10%
Manufacturing Wholesale & Retail Trade
5,101 47%
Transportation & Utilities Hospitality Financial & Business Services All Other Sectors
Passenger Shipping Association Trade association for cruise and ferry operators in the UK 37 Cruise Line Members representing 44 brands 81 Associate Members
Association of Cruise Experts Travel agent training division of the PSA
35 Cruise Line Members Over 3000 Travel Agency Members
Association of Cruise Experts
ACE continues to go from strength to strength. ACE Cruise and Travel Agent membership has increased year after year. The 4th ACE UK Cruise Convention was held in Southampton and followed the success of previous years
Thank You!