European Cruise Council & the Economic Impact of Cruising. William Gibbons Marketing Director of the ECC

European Cruise Council & the Economic Impact of Cruising William Gibbons Marketing Director of the ECC The European Cruise Council (ECC) is based ...
Author: Kerry Walsh
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European Cruise Council & the Economic Impact of Cruising

William Gibbons Marketing Director of the ECC

The European Cruise Council (ECC) is based in Brussels and was set up in April 2004.

24 ECC Cruise Line Members Aida Cruises

Louis Cruise Lines

Carnival UK

MSC Cruises

Carnival Cruise Lines

Norwegian Cruise Line

CDF Croisieres de France

Phonix Reisen

Costa Crociere s.p.a.

Pullmantur Cruises

Disney Cruise Line

Regent Seven Seas Cruises

France Ferries Croisieres

Royal Caribbean International

Fred Olsen Cruise Lines

Saga Shipping

Hansa Kreuzfahrten GMBH

Silversea Cruises

Hapag Lloyd Cruises

Thomson Cruises

Hurtigruten

Transocean Tours Touristik

Iberocruceros SL

TUI Cruises

30 ECC Associate Members

The European Cruise Council (ECC) Aims of the ECC: To promote the interests of cruise operators with the EU Institutions in all matters of shipping policy and ship operations. To promote cruising by the European public and encourage expansion of the European cruise market.

The ECC Manfredi Lefebvre (Silversea Cruises) CHAIRMAN Pierfrancesco Vago (MSC Cruises) VICE CHAIRMAN David Dingle (Carnival UK) Michael Bayley (Royal Caribbean Cruise Lines) Roberto Martinoli (Norwegian Cruise Line)

The decision has been made to strengthen the ECC: 1.

Set up a separate company based in Brussels

Recruited an Environmental/Technical director – Robert Ashdown joined the ECC in August from the Chamber of Shipping

2.

3.

4.

Public Affairs Consultancy in Brussels – ADS appointed from June 2010.

Tim Marking becomes full time Director General from 1st January 2011.

Specialised Sub-Committees

Environment Ports and Infrastructure

Tourism and Consumer Affairs Health and Hygiene Tax Group

Current Issues

Piracy in the GOA and Somali Basin Taxation Passenger Rights Review of Package Travel Directive Baltic Sea – Waste Water

Sulphur Directive

Potential Future Issues Environmental Focus • Carbon – possible development of EU market-based

instrument for shipping – emission trading

•Pressure for growth of SOx and NOx emission control areas (e.g. Med and Black Sea) •Proposed revision of Port Reception Facilities Directive 2011

Issues/Initiatives since formation: General

• Preparation and promotion of detailed annual statistics on the Contribution of Cruise Tourism to the Economies of Europe

• ECC input into the EU Future Maritime Policy and Baltic Sea Strategy

Issues/Initiatives since formation: •Annual ECC Conferences to discuss topical, largely regulatory, issues with EU decision makers and other stakeholders (e.g. ports, shipyards, NGOs)

• Piracy – establishing links/discussions with EU NAVFOR • Protocol on H1N1/Norovirus

ECC Conference Held on 14th September 2010 in Brussels.

ECC Statistics and Markets

European Cruise Market by Destination 2004-2009

European Cruise Market

Northern Europe up to 20% from 17%, Med down from 60% to 57%, Caribbean stays at 23%

Economic Impact Study 2009 During 2009 45 cruise lines domiciled in Europe, operating 124 cruise ships with a capacity of 127,000 lower berths. Another 64 vessels with a capacity of 76,600 lower berths were deployed in Europe by nonEuropean Lines.

Economic Impact Study 2009

€14.1 billion in direct spending by cruise lines and their passengers €34.1 billion in total output 296,288 jobs

€9 billion in employee compensation

Economic Impact Study 2009

Country Report Norway Cruise passenger visits to Norwegian ports of call:

2005: 690,000 2006: 1,140,000 2007: 1,200,000

2008: 1,500,000 2009: 1,700,000

Total employment generated by the cruise industry:

2005: 8,200 2006: 9,100 2007: 12,800

2008: 13,300 2009: 10,900

Total employee compensation generated by the cruise industry: 2005: €322 million 2006: €367 million

2007: €501 million 2008: €526 million 2009: €406 million

Direct Cruise Industry Expenditures in the Norway, 2009 €417 Million

Direct Cruise Industry Expenditures in Norway 2009 €417 million

Passengers € 65 16%

Cruise Line Purchases € 212 51%

Shipbuilding € 64 15%

Emp. Comp. € 76 18%

Nearly 1.7million cruise tourists visited ports of call in Norway during 2009. The top five Norwegian ports accounted for almost two-thirds of cruise passenger visits. Bergen: 282,000 Oslo: 253,000 Geirangerfjorden: 218,100 Flam: 142,600 Stavanger: 147,000

Economic Benefits of Cruise Tourism The €417 million in direct cruise tourism expenditures in Norway 2009 generated an estimated 10,897 jobs (direct, indirect and induced). This was an 18% decline from 2008 Average spend ashore per passenger visit = €40

Direct Cruise Industry Expenditures in the Norway, 2009 €417 Million

Total Employment by Sector, 2009 10,897 Jobs 830 8% 2,020 19% 274 2%

1,535 14%

1,137 10%

Manufacturing Wholesale & Retail Trade

5,101 47%

Transportation & Utilities Hospitality Financial & Business Services All Other Sectors

Passenger Shipping Association Trade association for cruise and ferry operators in the UK 37 Cruise Line Members representing 44 brands 81 Associate Members

Association of Cruise Experts Travel agent training division of the PSA

35 Cruise Line Members Over 3000 Travel Agency Members

Association of Cruise Experts

ACE continues to go from strength to strength. ACE Cruise and Travel Agent membership has increased year after year. The 4th ACE UK Cruise Convention was held in Southampton and followed the success of previous years

Thank You!

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