European Brewery Convention (EBC) - Profile and Activities – Opportunities for Know-How Sharing in Non Competitive Areas of the Supply Chain in the European Brewing Industry

Canadean International Beer Strategy Conference 29th & 30th May 2012 Dr. Stefan Lustig – EBC President

Agenda

 Quick introduction to EBC

 EBC in context of European Brewing Sector  Brief History  Who are we... (the faces behind the three letters)  Activities  Events

 Way forward

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Brief Portrait - Stefan Lustig Person • 48 years, family, 1 daughter • born and raised in Bavaria Industrial Career •

2011: President of the European Brewery Convention (EBC)

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2010: Chief Operating Officer (COO), Brau Holding International (BHI), Germany

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2008: Director Brewery Operations, Anheuser-Busch InBev Germany

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1995: several positions in Supply Brauerei Beck & Co, Bremen, Germany - Plant Manager of largest German brewery - Brewing, Filling and Packaging manager - Head of Quality Departmenton - Research & Development Manager

University and Scientific Background

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PhD (Dr.rer.nat), Institute of Brewing Technology Weihenstephan, Prof. Dr. Narziß

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Studies (Dipl.-Ing.), Brewing & Beverage Technology, TU München-Weihenstephan

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assignments in several breweries in Bavaria, Austria and Scotland

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Quick Introduction to EBC

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Profile EBC

 Scientific and technological competence center of The Brewers of Europe  Group of dedicated and enthusiastic experts from brewing companies based in Europe  Focused activities in a defined organisational structure

 Supporting platform: The Brewers of Europe  Activities to facilitate knowledge and foster a network of European brewing technologists

 Focus on in pre or non competitive areas – raw materials, brewing technology and brewing science  Established, inspiring and successful events: EBC Congress and Symposia  Visit us @ http://www.europeanbreweryconvention.org

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EBC in Context of European Brewing Sector

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EBC within The Brewers of Europe

EBC Executive Committee

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Role of EBC in European Brewing Sector

 Publication by The Brewers of Europe

 4 major developments were identified -

decreasing beer consumption changing patterns of beer consumption higher prices for agricultural products increasing tax burden 8

Answers of EBC to 4 Major Developments

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Decreasing beer consumption support maintainance of high quality reputation of beer - EBC supplies a standard framework for analytical methods to ensure quality and avoid food safety risks - EBC starts initiatives to cover root cause analysis of technical challenges

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Changing patterns of beer consumption management resources and idea generation are required to respond to this challenge - EBC provides forums for talent to grow and develop in international environment - EBC creates platforms for presentation of new processes and technical solutions as well as for know how sharing

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Higher prices for agricultural products secure sustainable supply of raw materials - EBC drives integrated supply chain initiatives, mainly in barley and hops

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Increasing tax burden beyond scope of EBC 9

Brief History of the EBC

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A Brief History of the EBC

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Founded in 1946 by a group of dedicated brewing scientists, technicians and managing directors like Prof.‘s Chapon, De Clerck, Isebaert, Jacobson, Dr.‘s Hartong, Hürlimann, first president: Phillipe Kreisz

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Initiation - EBC Congress 1947 in Scheveningen focus on exchange of scientific expertise in brewing (raw materials, biochemistry, analysis, brewing technology and engineering)

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Since then 33 Congresses were hosted biannually

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International collaboration in several working groups

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2007 – Integration in The Brewers of Europe as autonomous technical arm and move from Zoeterwoude/NL to Brussels/B

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As of 2009 - new strategic direction initiated and guided by Christian von der Heide and Hans-Georg Eils

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Recent presidents Ludwig Narziss - Paul van Erde - Jan Vesely – Hilary Jones – Christian von der Heide 11

Who are we... – Faces Behind the Three Letters

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Active Personailities in EBC

John Brauer EBC Executive Officer

Stefan Kreisz EBC Vice President

Volunteers Source: BRAUWELT 4/2012, Fachverlag Hans Carl GmbH, Nürnberg

Stefan Lustig EBC President

EBC Executive Committee - Anna-Maria De Smet, The Brewers of Europe (B) - Gearoid Cahill, Guiness (IRL) - Carsten Eger, AB-Inbev (D) - Benet Fité, Grupo Mahou - San Miguel (E) - Martin Ketterer – Brauerei Schützengarten (CH) - Hedwig Neven, Duvel-Moortgat (B) - Bo Ranta, Sinebrychoff (FIN) - Jim Robertson, Wells & Youngs (UK) - Willem van Waesberghe. Heineken (NL) - Jan Vesely, Cesky Svaz Pivovaru a Sladoven (CZ) - Simon Wade, SABMiller (UK) Chairman EBC Analysis Committee - Eric Welten, Heineken (NL) Chairman Brewing Science Group - Carsten Zufall, Cervecerias Polar (VEN)

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EBC Executive Committee

Terms of Reference/Function:

Membership

- governing body of the EBC - formal decision committee - initiation, guidance and follow up of EBC activities

- chair: EBC President - membership structure EBC Vice-President Executive Officer The Brewers of Europe representative Four Major Brewers’ representatives two Non-Major Brewers’ representatives five representatives reflecting the regional platforms

Responsibilities

Activities

- consulting for Board of The Brewers of Europe, EBC Executive Officer, EBC President - approval of overal work plan of EBC - support implementation of EBC strategies - management of EBC budget, within framework of The Brewers of Europe budget - guidance for EBC committees and technical groups

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follow EBC management cycle budget approval management of operational topics representation of EBC ExCom in EBC working groups or task forces

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EBC Management Cycle

EBC ManCom Meeting Budget Process Jan Y-1

TBoE Board + General Assembly Nov Y-1

EBC ExCom Meeting Brau Nov Y-1

EBC Symposium Biannually Sep Y-1

Presentation/ approval ExCom Meeting Feb Y-1

Plan Check, Act

Do

EBC ExCom TelCo Q2 Jul Y-1

Finalsiation of Budget May Y-1

Presentation Board TBoE May/Jun Y-1

Presentation TBoE General Assembly May/Jun Y-1

EBC Congress Biannually May/Jun Y-1 15

Activities of EBC

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Activities

 Committees

- European Barley Variety Network - Analysis Committee - Brewing Science Group  Actual Initiatives - Gushing Project - Best Available Techniques  Events - EBC Symposium Copenhagen, 2012 - EBC Kongress Luxemburg, 2013 17

Know How Sharing in Non Competitive Areas

Competitive Areas in Brewing Sector

Raw Materials

Malting

- hops - malt - maize, corn - sugar

- storage - steeping - germination - kilning - shipment

Production

Logistics, Customers

- warehouse - brewing - shipping - fermentation - route-to - filtration market - packaging - customer delivery

Consumer - attraction - purchase - experience - enjoyment - repetition

Sustainable supply of raw materials Standards and references for analytical methods Know How Sharing network of experts Opportunities for institutes and university departments to present know how

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Committees of EBC

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European Barley Variety Network

Terms of Reference/Function

Membership

- platform for knowledge exchange on barley in Europe (web database) - joint effort with EUROMALT - succession organisation for EBC Barley &Malt Committee - exchange of agricutural, process and analytical data of barley varieties from national breeding programs - database on European barley varieties

- chair: EBC representative - representatives from 3 functional areas seed growers maltsters brewers - reflection of supply chain

Responsibilities

Activities

- EBVN will contribute to secure the supply of high-quality malting barley to the European market - support of procurement process within the supply chain by suggesting promising malting barley varieties and ensuring comparability via an electronic exchange platform

- national breeding programs will operate independently - EBVN will consolidate and ensure availability of data from these programs on a pan european scale - Annual update of data from national breeding programs - meeting at least once a year - breeding program to be developed

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Supply of Brewing Barley – Indicator Barley Acreage in EU* 3.000

Dänemark Deutschland (eins...

2.500

Spanien Frankreich

2.000

Lettland Litauen

1.500

Polen

1.000

Schweden

Finnland Vereinigtes König... Dänemark

500

Deutschland (eins...

0 2002 2004 2006 2008 2010 2012 Top 10 EU barley growing countries

Frankreich Schweden Vereinigtes König...

800 700 600 500

Traditional countries for growing of brewing barley

400 300 200 100

*source: EU Eurostat

0 2002

2004

2006

2008

2010

2012

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EBC Analysis Committee

Terms of Reference/Function

Membership

- review, validation and documentation of analytical methods - publishing platform: EBC Analytica - change process initiated to cover needs of Brewing Sector

- chair: analytical expert from European Brewing Sector - analytical and Quality Control experts from breweries and scientists from laboratories and research institutes

Responsibilities

Activities

- reference for analytical methods in brewing sector - documentation in EBC Analytica - maintenance, revision and additions to methods contained or to be taken up into Analytica - supply of analytical tools for the European Brewing Sector

- working meeting minimum once a year - steering group - working groups malt, hops, wort & beer, sensory microbiology, packaging

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EBC Brewing Science Group

Terms of Reference/Function

Membership

- Knowledge platform and network for brewing scientists and technologists

- nomination by EBC Executive Committee upon recommendation - brewing technologists, senior production, quality and fermentation specialists both from breweries as well as academic/research institutes and university departments - group is not open to consultants or persons representing suppliers and allied traders.

Responsibilities

Activities

- network for high-level contacts between scientists and technologists involved in beer and beer production - promotion of excellence in brewing - network within specific and general projects and research activities - platform to present and exchange results of scientific projects

- biannually: Technical Meeting (intercongress years) - informal network activity within research groups

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Actual Initiatives of EBC

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Gushing Project

 Gushing phenomenon uncontrolled overfoaming of beer in bottles http://www.youtube.com/watch?v=XWfRB9wfFLY&feature=related http://www.youtube.com/watch?v=TJngvN1eA3w&feature=related  Potential causes - related to barley growing and crop conditions - wet harvest conditions -> microorganisms grow, metabolites may be formed and contribute to gushing - intense research since late 80‘s, no common cause – multiple factors - critical factor: no gushing positive material as basis for testing - trigger: crop 2011 with suboptimal conditions gave window of opportunity to conduct research on defined material 25

Gushing Project

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Starting Point Gushing is a phenomenon in Europe and a quality issue which is scientifically not completely solved many projects already explored and results produced holistic problem solving techniques are not available

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Idea and Initiative Euromalt and EBC tendered a research project to institutes in Europe which have expertise in gushing

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Crop 2011 availability of defined material with high likelihood of gushing inducing characteristics

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Partner In a defined process EBC and Euromalt contracted project to VLB

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Further support is welcome also smaller contributions help -> contact Stefan Kreisz/Stefan Lustig

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Contract signed, first meeting of SteerCo in April research target aligned formal ways of reporting established 26

Best Available Techniques

 Idea

support of the Sevilla-process within Europe to formulate „Best Available Technique“(BAT)-standards  Initiative EBC coordinates process for brewing sector in alignment with The Brewers of Europe „Environment Issue Management“Team (ENV-IMT)  Result Documents available as of June 2012 ..\..\..\Working Groups\BAT\Guidance-Note_BAT_2012.pdf 27

Events

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EBC Symposium

Terms of Reference/Function

Participants

- event is focused on one specific topic around brewery supply chain - target group: specialists and experts - goal: detailed and specific discussions between experts - platform for non competing academic/ research institutes and university departments - forum for junior brewing experts

- brewery management - institutional, academic and university organisations - suppliers and allied traders

Organisation

Next Symposium

- biannually (non congress years) - dimension 100 – 150 participants - last 5 symposia 2010 - Hop Symposium 2008 - Environmental Sustainability 2006 – Drinkability 2004 – Food Safety & Traceability 2001 – Flavour & Flavour Stability

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Copenhagen 9th – 11th September 2012 ”From Chiller to Filler” topics around cold area from fermentation to bright beer before packaging

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EBC Symposium: From Chiller to Filler

09. – 11. September 2012 in Copenhagen visit @ http://www.ebc-symposium.org 30

Preliminary Program

 Call for papers – open

website http://www.ebc-symposium.org/  Two days of scientific and operational topics in Carlsberg Research Center, Copenhagen  Combined with EBC Brewing Science Group

 Looking forward to see you (all and again) in Copenhagen

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EBC Congress

Terms of Reference/Function - major event for scientific and technical brewery topics („premium brand“ of EBC) - target group: senior brewery management and scientists, suppliers - goal: coverage of scientific and technical trends - platform for non competing academic/ research institutes and university departments - forum for junior brewing experts (poster session)

Participants - brewery management, mainly all supply functions - institutional, academic and university organisations - suppliers and allied traders - publicists

Organisation

Next Congress

- biannually - dimension 500 – 800 participants - last 5 venues 2011 - Glasgow 2009 - Hamburg 2007 – Venice 2005 – Prague 2003 – Dublin

- Luxemburg - 26th – 30th May 2013 - topics around brewery supply chain

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EBC Congress 2013 in Luxemburg

26th – 30th May 2013 in Luxemburg arrangements in hot phase website http://www.ebc2013lux.org

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34th EBC Congress in Luxembourg Luxembourg Congrès

Venue

Tentative Time Table

Organising Committee

Sunday 26 May

11.00-17.00 14.30-17.00 18.30-19.30 19.30-23.00

congress registration exhibition & poster set-up sightseeing tour Luxmbourg (optional) opening ceremony welcome party and buffet dinner

Monday 27 May

08.30-12.30 10.00-18.30 12.30-14.30 14.30-18.00 full day

lecture sessions exhibition open lunch – poster discussions lecture sessions tours for partners

Tuesday 28 May

10.00-18.30 08.30-12.30 12.30-14.30 14.30-18.00 full day evening

exhibition open lecture sessions lunch – poster discussions lecture sessions tours for partners free – Pub Night

Wednesday 29 May

10.00-18.30 08.30-12.30 12.30-14.30 14.30-17.00 17.00-17.15 evening

exhibition open lecture sessions lunch – poster discussions lecture sessions closing of the congress farewell party & buffet dinner

Thursday 30 May

various times

technical visits

John Brauer

Georges M. Lentz Jr. Chairman Local OC

André Thix

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Know How Sharing in Non Competitive Areas

Competitive Areas in Brewing Sector

Raw Materials European

Malting

Production

Gushing Barley - hops - storage - BAT brewing Analysis Committee Brewing Science Group Project - malt - fermentation Variety - steeping - maize, corn - germination - filtration Network - sugar - kilning - packaging - shipment

Logistics, Customers

Consumer

- warehouse - shipping - route-to market - customer delivery

- attraction - purchase - experience - enjoyment - repetition

Sustainable supply of raw materials Standards and references for analytical methods Know How Sharing network of experts Opportunities for institutes and university departments to present know how

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Way Forward

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Conclusion and Looking Forward

 EBC continues on the course set by previous management  As technical competence center EBC acts hand-in-hand with The Brewers of Europe  Inspiring, smart and dedicated group of experts (volunteers!)  Focus on initiatives being started, existing activities and working groups  EBC is open for new challenges  Continuation of change process to shape future of EBC

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Management of Expectations

 Certainly not everything is perfect... ... all experts are volunteers ... with enthusiasm and fun to work together we will maintain and expand an interesting forum for brewing science and technology in the supply chain  EBC will not have answers to all questions in the supply chain of European Brewing Sector...

... but with right priorities and discipline there will be fundamental support by EBC for The Brewers of Europe and thus the European breweries

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What’s In It...

... for You! 

Technical and supply chain expertise across the European Brewing Sector facilitated through The Brewers of Europe

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Network of experts

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Analytical standards

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Platform for Know How exchange by working groups, symposia and congresses

What EBC counts on... 

Your interest and conviction that EBC is added value

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Willingness of European Brewing Sector to allow senior supply managers to participate in working groups

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Support in organising meetings of working groups, symposia and congresses

- catwalk for independent institutes and university departments - network for experts in non competitive areas - talent pool 

Support in actual issue management 39

 Thank you for your kind attention ...

 ... any questions ???

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