EPiServer for B2C eCommerce

EPiServer’s No.1 Premium Solution Partner in the UK Maginus is a Premium Solution Partner for EPiServer, the highest level of certification available. Our Premium level accreditation recognises the high level of product certification and skill-set within our team and the robust project governance model that ensures that all projects are delivered successfully.

EPiServer from Maginus

The Need for Speed

Maginus has over 10 years’ experience delivering eCommerce projects to multichannel retail, wholesale, distribution and pure-play eCommerce businesses. As leading innovators in digital marketing and eCommerce solutions, Maginus supports true online engagement helping you drive traffic, engage and convert leads into customers. We have a portfolio of success stories implementing online solutions with a wide range of businesses from SMEs, enterprise-level and high growth pure-play eCommerce organisations.

Retail is a fast-paced, highly innovative industry and requires online solutions that can keep up with the demands of the modern day marketer.

The EPiServer software platform allows you to engage with customers, optimise the payment process and personalise the online experience for each visitor to your site. The platform incorporates best-in-class web content management, community and search optimisation to power a company’s e-shop from end-to-end, fuelling business growth.

EPiServer Commerce is designed for agile marketers who need to quickly respond to market changes and launch targeted campaigns. Creating a new campaign has never been easier with flexible design and layout control. “Drag and Drop” the content, editorial, media assets and product information onto the page and let it be automatically optimised across PC, mobile and tablet. Accepting the changing demands and needs of your “always-on” consumer, analysing customer behaviour and personalising every experience will help to maximise your impact online. Only those agile enough to respond can fully realise the potential that eCommerce offers.

Whether your business model is Business to Consumer (B2C) or Business to Business (B2B), or both, our solutions can help you to market, merchandise and sell across every digital channel: Online, mobile and social.

T:+44 (0)161 946 0000 | E: [email protected] | W: www.maginus.com

Gartner Positions EPiServer as a “Visionary” Gartner placed EPiServer in the “Visionary” quadrant for Web Content Management (WCM), which recognises the readiness of the product for the future changes in the market.

Content and Commerce Combined In today’s hyper-competitive world, content is now critical for driving eCommerce success beyond just price. A connected consumer interacting with great content creates brand loyalty – with loyalty comes additional sales. With EPiServer Commerce, you get the best-in-class multichannel content and commerce solution to create instant, targeted campaigns, with all the tools you need to personalise and optimise your offer. It means you can sell more, faster, and with less effort.

Social Sharing, in One Place Increase your brand engagement, traffic and loyalty through Facebook, Linkedin & Twitter. Save valuable time by managing and co-ordinating your social presence within the same interface.

Search and Merchandising Sell more by helping your customers find and discover what they want. Supercharge your searchandising capability with adaptive search that boosts site search relevance and get the right products to the right customers at the right time. EPiServer Commerce analyses visitors’ behaviour and uses these insights to boost average order value with intelligent up-sell and crosssell opportunities. A “Self-Learn” mechanism automatically generates personalised recommendations (e.g. best sellers, new arrival, you may also like) based on behavioural data, freeing you from the need to build and maintain multiple rules.

Extend Your Brand into New Markets and Boost Revenue Rapidly deploy and manage multiple sites within a single platform. Sell across multiple markets using one catalogue and adapt product and marketing information while localising languages, currencies and payment types.

Optimise Your Content for Different Regions Sell under different brands with one catalogue by adapting product range and marketing information for each to deliver a personalised brand experience.

Streamline Product Information Management Your product page is crucial to closing the sale, so don’t let inaccurate product and pricing information let you down. Using a single repository, add or modify your product information once and re-use it across sites, customer segments and markets to maximise earnings and minimise errors. Plus, you can preview your product page experience with on-page edit across markets and channels to ensure consistency.

Simplify the Merchandising Process Create a new product range instantly with keyword search and choose how your products should appear with automatic layout within a virtual catalogue.

EPiServer for B2C eCommerce | Data Sheet

Create and Optimise Experiences for Mobile. In the most natural way yet.

Responsive Design in the Core

In EPiServer, all content is automatically available for mobile, desktop and everything in-between. This means your visitors will have a complete mobile experience with the same core functionality as desktop users. To optimise the journey, rearrange and customise your content directly in mobile-first mode to fit the scenarios ideal for mobile.

With EPiServer, you no longer need to create multiple versions for different devices. EPiServer has responsive design in the core and all content lives within a single repository. Add the channels your organisation uses most and instantly see, not only how content renders on different mobile devices, but also how it will look in social media, e-mail, print and so on. If you don’t like what you see, edit the experience right there and then.

1. Work mobile all the way by selecting a mobile device rather than desktop as view mode. Navigate the site just like any mobile visitor and make edits where needed.

1. Easily set up additional channels and views as new devices and channels emerge. This way marketers and editors can always work directly in all relevant channels.

2. Create, edit and personalise content directly on page in mobile view mode. All functions and asset panels are instantly available for mobile, just as for desktop.

2. Create channel-specific content strategies to interact with users in the most effective way for each channel.

3. Optimise the mobile user journey by configuring what and how to display content blocks for mobile.

T:+44 (0)161 946 0000 | E: [email protected] | W: www.maginus.com

EPiServer for B2C eCommerce | Data Sheet Smarter, Faster Marketing, With Less Effort EPiServer allows you to create, manage and publish new content without the need for developers. This allows marketers to focus on the message and not the technology. Editing content is easy with the “drag and drop” WYSIWYG (what you see is what you get) environment. If your company has multiple websites per market sector, catalogue range, or “white labels” their online presence, EPiServer manages all content and functionality via a central repository to provide the most effective use of collateral and resource.

Campaign & Conversion Rate Optimisation The integration between EPiServer and Google Analytics delivers the most relevant results in a useful, contextual manner. It allows Content Authors to visualise real-time analytical data about the page whilst it is being worked on. Consequently, Content Authors can use these insights to optimise content to increase traffic and conversion rate in a much more efficient, effective and intuitive manner.

currently browsing and so leads to insights into which channel Visitors are currently communicating through; web, tablet or mobile. The EPiServer Self-Optimising Block is an additional Multi-Variate or A/B Test tool for EPiServer Sites, but rather than being targeted at a whole Page (as the EPiServer CMO tool is), the Self-Optimising Block focuses on varying just part of a Page, i.e. an EPiServer Content Block. By inserting the Self-Optimising Block onto a Page, adding in the Content Variations that are the subjects of the test, the SelfOptimising Block will start to gather statistics and overtime promote the most successful Content Variant to be seen by all Visitors.

Localisation EPiServer Commerce includes a full suite of internationalisation tools so you can easily expand into new markets, manage your global channels and monitor your performance. EPiServer lets you create and deploy a number of localised eCommerce websites from one system. You can control all of your product catalogues, customer and market data centrally and from within one CMS.

EPiServer CMO enables the Site Owner to gain insight as to whether a page is working. By creating multiple versions of the same page, CMO can take charge of serving these different versions to your Visitors and assessing each version’s performance against set goals, with the most effective kept as the Master Page once the campaign has concluded.

Scale for the Future

Live Monitor is a real-time graphical representation of website traffic. This offers valuable signals as to what is going on and what Site Owners need to prepare for. Live Monitor shows an overview of the content structure on the website and what Visitors are

The strength of the combined product, Content and Commerce, gives you all the agility you need to be competitive in an ever-changing market and the flexibility to make immediate changes to your online presence when required.

EPiServer is a scalable and futureproof solution. It integrates seamlessly with all aspects of a company’s web presence as well as other existing business systems (including Maginus OMS and Microsoft Dynamics AX).

T:+44 (0)161 946 0000 | E: [email protected] | W: www.maginus.com

EPiServer is developed on the Microsoft .net technology stack built on the industry’s strongest and most secure foundation.

Partner Integrations •

Google Analytics

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Multiple Payment Gateways including SagePay, Paypal, and Datacash

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Microsoft CRM

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Silverpop Marketing Automation and Email Delivery

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Attract Search and Merchandising

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Microsoft Dynamics AX and Maginus OMS

Key Benefits •

Be first to market with new campaigns

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Reduce your cost of sales

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Manage a global eCommerce operation from a central solution

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Have instant access to sales performance; by market, customer group and channel

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Deliver a consistent brand identity through all channels.

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Access different markets without changing platform

Key Features •

Mobile First and Responsive

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Content driven Commerce

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Personalised content to increase conversion

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Intelligent search to maximise conversion

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Made for the agile marketer – rapid campaign launch functionality

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Optimised for Organic Search

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A/B testing

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Manage multiple markets, languages and currencies

EPiServer for B2C eCommerce | Data Sheet

EPiServer Functions Multi-Site Solution

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Relationships: Accessories, Warranties, Services, Buying Options, Cross-sells, Upsells

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Inventory Control: EPiServer Commerce will track inventory levels across several warehouses, fulfilment centres and pick-up locations. Such abilities are key to providing high value retail features such as click-and-collect. Controls also extend to include: Back order indications and limits, pre-order indications and limits, reservations, minimum and maximum order quantities

Advanced in-page content editor that incorporates: •

“Drag-and-Drop” Content and Media Placement

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WYSIWG HTML Editing

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Page Preview, Customer Segment and Device Preview Facilities

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Content Version Control Tools

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Data Quality Enforcement

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Publishing tools including ‘Publish Now’, scheduled publishing and ‘Publish after Review’

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Page/Category/Virtual Category Management within a site and across multiple sites

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A common set of Content Types, e.g. Home Page, Search Results Page, Product, Catalogue Category, Blog Post etc.

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XML Sitemap and Robots.txt management

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Repositories of site-specific Display Templates as well as a repository of common Display Templates

Flexible Discounts and Promotions

Content Management Effective, efficient management of all types of content, with intuitive user interface. •

Responsive Designer: Can vary the way content is displayed according to device

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Version Control: Content is versioned automatically by EPiServer, which offers opportunities to revert content to a previous version, compare versions of content, start a new version based on the current or a previous version, perform MVT over a set of versions of the same content, identify the author of a certain set of changes

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Publication Controls: According to security policy and also personal wish a new version of content can be published now, scheduled for publishing later on or sent to others for approval prior to publication

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Re-use: Any content item can be re-used and re-purposed by EPiServer

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Security: Every operation EPiServer is asked to undertake is checked against the Security Policies in place

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Data quality: When defining content types it is also possible to define a set of Data Validation Rules to be attached to the content type. The validation rules are applied whenever there is an attempt to create or modify an instance of that content type

A Marketing Module that integrates with the Catalogue, Customer, Shipping and Cart Modules of EPiServer Commerce. •

Design your own Discount. Create a huge variety of discount behaviours with a comprehensive expression builder

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Packages and Bundles. These enable the retailer to combine sets of existing, separately available SKUs into a single Item that can easily: - Be discovered by visitors - Be added to the Visitors Cart in one-click - Have their own product landing page

Catalogue & Price Management EPiServer Catalogue Manager supports the following features: •

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Multiple Catalogues: Multiple catalogues can be created to satisfy various needs such as to service different sites, to separate different ranges or to manage seasonality Adaptable Category Structures: Each Catalogue can have its own distinct Category Hierarchy in either one or several trees Flexible Categorisation: Catalogue Entries (Product and Variants etc.) can be made members of any number of Categories according to need Tiered and Flexible Pricing: Prices associated with Catalogue Entries can vary: By date range, currency, market, purchase quantity (quantity-break), customer and customer group Extensible Pricing: Additional pricing tiers can be created with bespoke plug-ins to represent other concepts not supported by the core framework, for example, organisational pricing for B2B scenarios

Maginus B2C Functionality Maginus has extended the core EPiServer Solution to serve the B2C organisation. Here are some examples: •

Anonymous Checkout

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Advanced Promotions Engine

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Click and Collect

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Gift Carding

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Gift Wrapping and Messaging

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Active Promotions on the Product Page

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Product Comparisons

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Wish Lists

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Single Page Checkout

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Parcel Tracking

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Cross Sell and Upsell Features

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Top Sellers

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Recently Viewed

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Flexible Basket Management

T:+44 (0)161 946 0000 | E: [email protected] | W: www.maginus.com

Analytics Google Analytics for EPiServer consists of the following key elements: •

Automatic tracking: Puts the right tracking code on all Pages and Products and makes sure all the relevant data is tracked, like Visitor Groups, Events, Downloads, Outgoing Links, etc.

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Dashboard gadget: Gives an overview over the most relevant statistics, with the option to apply filters to cover the segments of interest

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In-context gadget: Visualises the characteristics of Visitors that have viewed a specific piece of Content

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Administrative interface: Administration of the Gadgets and the Tracking Configuration, as well as shared logins for the Gadgets, is all contained within the EPiServer Admin View

EPiServer for B2C eCommerce | Data Sheet

Media Management

SEO Management

Solution Architecture

Asset Management: Fully integrated within the EPiServer CMS and EPiServer Commerce Modules.

Optimise Search Engine Results with:

Flexible, modular Integration architecture with open standards and capable of delivering:

Access control, meta-data management, “Dragand-Drop” user interfaces are all available including: •

Image transformation

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Re-scale images with best-fit, constrain, carve, pad or crop alignment controls

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Rotate and flip

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Canvas modifications including adding padding, borders and margins

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Auto-remove whitespace

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Face detection and auto-crop

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Image enhancement

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Auto-white balance

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Auto-histogram equalisation

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Contrast adjustment

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Saturation adjustment

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Exposure adjustment

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Un-sharp mask

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Filters

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Grayscale, sepia, warming and cooling

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Paint, posterise and blur

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Round-corners, feather edges

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JPEG transparency

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Apply overlays and backgrounds

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Image encoding

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Produce JPEG, PNG, GIF and WEBP output whilst controlling quality, progressive and sub-sampling

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Media transform, e.g. PNG into JPEG

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High performance: Can scale to huge image repositories and large numbers of concurrent sessions

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Secure: Protects against DDOS and XSS attacks

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Extensible: is compliant with RIAPI

Conversion Rate Optimisation Test, Measure and Optimise with: •

EPiServer Campaign Manager and Optimiser (CMO)

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EPiServer Live Monitor

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EPiServer Self-Optimising Blocks

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Tight integration of the Content Author experience with analytical data and reports from Google Analytics

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Control over a content item’s URL Segments

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Hierarchical as well as “simple address” URL Path alternatives for a content item

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Control over the values for a content’s meta tags: Title, meta-description, metakeywords, along with configurable default values for the same

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Control over the “Do Not Follow” and “Do Not Index” Robots indicators for an item of Content

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Automatic Canonical URL Tag Insertion

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Control over a Content item’s inclusion in XML Sitemaps

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Management of XML Sitemaps compliant with sitemaps.org protocols

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Management of robots.txt file

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Control over Alt-Text image descriptions

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Control over URL Rewrites and URL Redirects

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Semantically appropriate document structures using HTML5

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Inclusion of appropriate structured data mark-up compliant with schema.org protocols on Products, Blog Posts, Articles, Places, People, Pages and Events

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Seamless integration with back-office for products, prices, inventory, customer accounts, and orders

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Postcode anywhere (or equivalent)

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Feefo Reviews

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Isite Video repository

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Interface into Society Membership system

EPiServer from Maginus Solutions are built upon solid foundations: •

Based upon Microsoft Windows, IIS, ASP. Net, SQL Server, EPiServer CMS and EPiServer Commerce

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Responsive Design for enhanced Visitor Experience and widespread access via differing devices

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MVC Presentation Layer Frameworks for Server-Side and Client-Side Presentation Layer

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Integration services utilise principles of SOA, such as loose-coupling, as well as several other EAI Design Patterns/ Principles

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Integrations with Maginus OMS, Microsoft Dynamics AX , EPOS systems, Payment Providers, third-party warehousing, Carriers etc

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Integrations with Payment Services by Verifone, Sage Pay, Cyber Source, Data Cash, Google, TNSi, Comms-XL and PayPal

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Integrations with EPiServer Find, SLI Systems, Attract (Locayta), Nextopia, Fred Hopper

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Integrations with Postcode Anywhere, QAS and AFD

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Integrations with Feefo, Bizarre Voice, User Voice, Power Reviews, Shopzilla

Security The EPiServer Framework contains comprehensive authorisation and security policy administration. The policies designed are applied to all access types and website operations whether they be for Visitor View, Edit View or Administration View. The EPiServer Framework supports several different Authentication providers to be used such as: •

The EPiServer Membership Provider

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ASP.Net Membership Provider

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SQL Server Membership Provider

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Windows/Active Directory Membership Provider

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Multiplexing Membership Provider (allowing several different Membership Providers to be used concurrently)

T:+44 (0)161 946 0000 | E: [email protected] | W: www.maginus.com

EPiServer from Maginus can be hosted: •

On-premise

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By Maginus in our Data Centre

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By EverWeb, a specialist EPiServer Hosting Service

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Microsoft Azure

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Amazon AWS, Elastic Beanstalk and Elastic Cloud Formation

ABOUT US Founded in 1972, Maginus has built a solid reputation as a trusted partner for leading wholesale and distribution, ecommerce and multichannel retail businesses. We have a solid track record of delivering innovative technology solutions and customer service. WHY MAGINUS? We believe that Maginus is the only UK organisation able to deliver Enterprise-Level Multichannel Solutions from a single team of people. Built up over 40 years, our skills and capabilities stretch from eCommerce, Order Management, Back Office, Call Centre, POS, Hosting to Digital Marketing Services. Each and every Maginus colleague is actively encouraged to promote our company values in all their interactions with our customers, partners and with each other. These include: Innovation, Integrity and Long Term Thinking. WE DELIVER THREE CORE SOLUTIONS: Maginus OMS (Order Management Software) for organisations in Wholesale and Distribution or those dependant upon Direct Commerce techniques (Call Centre, Catalogue, Email and Online). EPiServer Ecommerce for online mid-market enterprises seeking a solution for Content Led Commerce or as an integrated component to a Maginus OMS or a Microsoft Dynamics AX implementation. Microsoft Dynamics AX is our solution for Premium Brand Retailers with multiple sales channels and logistic operations. WE COMPLEMENT OUR CORE SOLUTIONS WITH: Digital Marketing Expertise and Creative Services from Maginus Digital. Maginus Managed Services to provide business continuity for all our implementations including hosted, SaaS and on-premise models.

T:+44 (0)161 946 0000 | E: [email protected] | W: www.maginus.com