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Environmental and Social Justice Becoming Standard Business Practice
“Sustainability Not Just Socially
Responsible – It's a Competitive Must”
COSTAR GREEN REPORT: Greening the Supply Chain
In the $450 Billion US Telecom Carrier Market, BetterWorld is the only triple bottom line, nationwide carrier i focused f d on serving i organizations i ti that th t have h a social and sustainable mission
People. Planet. Profits.
Our Definition of True Client Value
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Positioning and Market Opportunity Bette Wo ld Telecom BetterWorld
US Telecom Market $900B Per Year
Business B i and d Orgs O Serving LOHAS Market $250B+ Per Year
1.3 Million Non Profit Organizations
BetterWorld Telecom Market - $1B+ Telecom Spend Per Annum
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Solutions for Businesses and Non Profits Technology Agnostic – Dell/HP Model Traditional and Leading- Edge Communications Services O Call One C ll Resolution R l ti - BetterWorld ld Telecom l is i a Communications C i i and d
Applications Integrator and Carrier, providing Business-Grade Services Nationwide ¾ Switched Local, National and International Long Distance and d Toll T ll Free F ¾ Dedicated Long Distance and Toll Free – DS3, T1 ¾ Dedicated Data/Internet – DS3, T1, DSL ¾ Unified Communications, VoIP, IP Trunking ¾ Disaster Recovery, MPLS, Applications Some of the partners and networks we use:
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BetterWorld Value Proposition
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BetterWorld Telecom - Uniquely Positioned to Capitalize on the Coming Green Communications Revolution ¾ Only pure play green/socially responsible telecom carrier i operating i in i the h world ld today d ¾ Worldwide spending on Green Communications services expected to increase at a CAGR of 34 percent b t between 2008 2008-2013 2013 ¾ Total subscribers to Green Communications services over same period expected to grow at a CAGR of 36 percentt ¾ By 2013, business and consumer Green Communications revenues will reach approximately $257B or about b t 1/4th off ttotal t l global l b l carrier i revenues
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Environment
What is BetterWorld Doing to Set the Environmental Standard in the Telecoms Industry? BetterWorld places environmental advocacy as a top corporate priority – we set out from day one to be a force for change and help lead the US telecoms industry into a new era of sustainability
¾ Carbon-Neutral Carbon Neutral Certification ¾ Greening Our Supply Chain ¾ Environmentally Efficient Design ¾ Paper Reduction ¾ Products ¾ Green Telecom Program ¾ Tree Planting ¾ Donations ¾ Volunteerism
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Achieving Carbon Neutral Status – First Telecom Carrier in North America Audit and certification by Toronto-based Zerofootprint Air travel, travel to shipping shipping, paper, paper to commuting and physical power consumed - audit is a comprehensive scope of our footprint – taking into account other initiatives as well. The BetterWorld offset contributes to the Zerofootprint p forestation project in Maple Ridge, British Columbia. In 2006, this project developed over 200,000 tonnes of carbon credits, planting over 25,000 indigenous Douglas firs, Sitka spruces, spruces Western red cedars cedars, and Western hemlocks hemlocks. Project is ISO 14064-2 validated by a qualified greenhouse gas auditor, and met the criteria for the Canadian Standards Association’s GHG CleanProjects™ Registry. The 2007 program kicked off in March ‘07 and by the end of the year another 100,000 trees had been planted.
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Children/Education
Donations
Three Percent of Usage Revenues Donated to Children, Education, the Environment and Fair Trade Donating 3% of revenues creates a built in level of commitment - - with 2007 being our largest donation year to date, we are on target to reach our 2012 goal of donating $1M per year to causes for social justice and the environment.
• Room To Read • National Center for Family Literacy • National Federation for Teaching Entrepreneurship • Rugmarkk Foundation d • Brooklyn Center for the Urban Environment
Environment • • • • •
The Earth Policy Institute Trees For the Future The Sierra Club Waterkeeper Alliance Bioneers
Fair Trade
• Fair Trade Federation • Global Exchange
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Volunteerism
Connecting With People and the Environment in Communities We Live and Serve There is a resurgence g of interest in the inner workings of government, schools, community and social change. There is a new energy around the idea of individual g to create value and collective exchange and meaning that results in safe, connected and healthy communities.
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Advocacy
We Believe in Business as the Agent of Change in Society “…what does meet the eye is compelling: tens of millions of ordinary and not-soordinary people willing to confront despair despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world.” Paul Hawken To Remake the World
As business is taking on greater responsibility in social justice and sustainability, BetterWorld helping to create change not only in our own business, but others as well.
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Certifications
Deepening our Commitment By Auditing and Improving Our CSR Standards “We propose an updated notion of corporate social responsibility – global corporate social responsibility – that reflects the fact that people hold firms responsible for actions far beyond their boundaries, including the actions of suppliers, distributors, alliance partners, and even sovereign nations.”
The Responsibility Paradox
The Stanford Social Innovation Review
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BetterWorld Marketing - The Network Effect Definition: Network Effect is the phenomenon whereby a product or service becomes more valuable as more people use it, thus encouraging ever-increasing numbers of users.
Increasing Market Share by Demonstrating Green and Socially Responsible C Commitment it t
“When network effects are possible, it is the most important thing in the world to follow, to understand, and to make happen. They are the best barrier-toentry that any company can have - something that results in the most powerful competitive advantage.” Scott Cook – Founder of Intuit, HBS Interview
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Our Customers: Aligned by Mission, Passion
Increasing Market Share by Demonstrating Green and Socially Responsible C Commitment it t
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Tomorrow
Where Do We Go From Here? Massive Changes in Other Industries Industries… ¾ Leadership in Energy and Environmental Design (LEED) Green Building Rating System, USGBC - Provides a suite of standards for environmentally sustainable construction. - In only 10 years over 14,000 projects in 50 US States and 30 countries, countries 1.062 1 062 billion SF, and now more than 10K members
Residential and commercial buildings and road transportation expected to dominate energy demand and carbon growth in the future. Total U.S. carbon emissions projected to grow 16% by 2030.
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Green Communications Solutions
Tomorrow
$256B Global Industry by 2013
Leading the Dialogue Towards Sustainability in a $900B Industryy $ “A dollar spent on telecom infrastructure produces an outsize impact on the U.S. economy as a whole…telecom h l t l investment i t t plays a vital role in stimulating economic growth and productivity--more so than moneyy spent p on roads,, electricity, y, or even education.”
- Mobile Workforce - Unified Communications - Virtual PBX - Telecommuting - Branch/Remote Office Capabilities - Web/Audio/Video Conferencing
BusinessWeek 2007
The US Telecom Industry: Back From The Dead
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Tomorrow
Just Looking at Datacenters… U.S. data center industry is in the midst of a major growth Demand is driven by several factors, including: - Electronic transactions - Internet communication and entertainment - Global commerce - Satellite navigation and electronic shipment tracking Servers and data centers could nearly double again in another five years to more than 100 billion kWh, representing a $7.4 billion annual electricity cost – 1.5% of all power used The p peak load from these servers and data centers is approximately pp y7g gigawatts g ((GW), ) equivalent to the output of about 15 baseload power plants. If current trends continue, demand will rise to 12 GW by 2011, an additional 10 power plants.
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¾ Green Telecom Solutions and Business Practices, need to unify and motivate Practices the industry towards leadership
Tomorrow
Where Do We Go From Here? "The The agenda of environment and sustainability has reached a tipping point where it's now much more fully integrated into the business value that we're we re all trying to drive. drive So it it'ss an integral component now of marketing, of supply chain management, of customers”
9 Green Products – physical changes 9 Commuting and Travel – 2007 first year we d drove lless…lifestyle lif t l changes h 9 Societal Change, $256B Opportunity
¾ Green Telecom Study, BGI ¾ Cap and Trade a Driver ¾ 3% to 5% estimated power consumption of Telecom and Internet Infrastructure ¾ Telework. Conferencing. Virtual Workplaces.
Jeff Seabright, V.P. Environment and Water Resources at Coca-Cola
Forbes Magazine, January 2008 ™
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¾ “Coca-Cola Coca Cola takes $40M stake in Honest Tea “ Tomorrow Trend
Where Do We Go From Here? Global corporations in many industries relying on smaller, entrepreneurial businesses to kick-start their green and socially responsible, market-based initiatives – some examples here here, all are
¾ “Ideal Bite Acquired by Disney for $20 Million”
¾ eBay Launches New Online Marketplace for Ethically Sourced and Eco-Friendly Products
BetterWorld Customers
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Global Market Opportunity
Bette BetterWorld Wo ld Telecom The Onl Only G Green een Ope Operator ato Toda Today Tomorrow
Where Do We Go From Here?
Global Carrier Market $1.2 Trillion
“By 2013, business and consumer green communications revenues eac app approximately o ate y $ $257B” 5 will reach
SOHO, SBM, and Enterprise Customers
Consumer / Residential Communications Market
Green Communications Opportunity 2013 $257B
Insight Research, June 2008 ™
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