Empire International Merchandising Corporation
Who we are? Empire International Merchandising Corporation, could be said to have gone where no man has gone before. We were first established as distributors in the independent movie and record industry. Now, we are the largest licensing agency in the Philippines, representing Intellectual Properties across Pan-Asia. We represent major global brands, entertainment companies, and property owners including: • Paramount • Sony Pictures • Alliance Atlantis Entertainment • Revolution Studios • Miramax/Dimension • DIC Entertainment • 20th Century Fox We have remained focused upon a single mission:
“To deliver revenue and results for our clients and licensees through ingeniously investing in building, supporting, and protecting properties.”
25 Fruitful Years Achievements as pioneers: •
First to license direct to retailer in the early 80’s.
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First to license attraction walks. First to license Multi-level Marketing Networks.
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First in wireless licensing.
We integrate ourselves into every aspect of the marketing and merchandising chain, with the help of our exceptional professionals working in our different departments: • • • • •
Account Management Creative Services Public Relations Special Events Merchandising and Research
Why we are different? • We are knowledge-experts in every aspect of the Entertainment Leisure industry: • Production of music libraries, patented novelties and products, character mascots, and theme-park attractions; • Licensed categories and licensees across all product categories; and •Telecommunications. Our clients brands travel through space… and are translated into SMS, MMS, and Java Games.
One of the largest in Asia Our experience is matched by our reach across territories for our clients, including: • Coca Cola • Unilever • Nokia • Mead Johnson • Toy Kingdom • Globe Telecommunications • Nestle/Magnolia • National Bookstore • Procter & Gamble • Smart Communications • Jollibee • Colgate • Pizza Hut • Shakey’s • Pepsi Cola • Ovaltine • Swift • Red Bull • Mister Donut • KFC • Panasonic • Eveready • Purefoods Hotdogs • Sterling Paper Prods. • RFM / Hershey’s
Properties DIC DIC
Strawberry Shortcake
MARATHON MYSTERY ANIMATION MARATHON
Totally Spies
Properties FELIX THE CAT PRODUCTIONS
Baby Felix and Friends
Felix the Cat
CAMP BEVERLY HILLS
Camp Beverly Hills
Properties PARAMOUNT PICTURES
War of the Worlds
Terrytoons
Sahara
Mighty Mouse
Star Trek
Sabrina The Animated Series
Properties PARAMOUNT PICTURES
Charmed
Mean Girls
Sabrina The Teenage Witch
Audrey Hepburn
The Busy World of Richard Scarry
Properties CREATIVE LICENSING
Terminator 1
THE LICENSING GROUP
Terminator 2
Mortal Kombat Deception
BRAVADO INTERNATIONAL GROUP
Eminem
Christina Aguilera
Ronan Keating
Properties FOX LICENSING
The Simpsons
Ice Age 2
The Simple Life 2
Alien VS Predator
Family Guy
Robots
Properties SONY PICTURES ENTERTAINMENT
Zathura
Jackie Chan Adventures
Bewitched
Stuart Little The Animated Series
Properties HIP DESIGNS HIP DESIGN
Plinky & Mo
Animal Soup
Kuki
It Girl
Properties CAPCOM ASIA LTD.
Street Fighter
Megaman
BKN BKN INTERNATIONAL AG
Kong King of Atlantis
Legend of the Dragon
Properties BLUE MOON
Head First
MOGU AMERICA
Mogu People
Properties REVOLUTION STUDIOS
Zoom
XXX 2
Properties ZORRO PRODUCTIONS
The Legend of Zorro
Properties TIGER ASPECT PRODUCTIONS
Mr Bean
MOON MESA
Suzy’s Zoo
Properties TATSUNOKO PRODUCTION COMPANY TATSUNOKO PRODUCTION COMPANY
Eagle Riders
THE HORTON PRINT GRP
Knots in the Woods
Samurai Pizza Cats
Teknoman
SLOANE VISION
Chicken Soup for the Soul
Properties ALLIANCE ATLANTIS COMMUNICATIONS, INC.
CSI (Crime Scene Investigation)
CSI Miami
CSI New York
Properties JUITA VIDEN
Mighty Morphin’ Power Rangers
FANTASIA.BIZ
Pandanz
Properties COOLEBAH LICENSING LTD.
Pandanz
TELESCREEN
Lizzie McGuire
Properties INKMONSTER
Bone Kitty
Scuba Ruba
Monkey Love
Inkmonsters
Skate Betty
Sugar Hiccup
Properties INKMONSTER
Mischievous Girls
Pure Edge
Ultra Vixen
Lil She Screatures
Miss Kitty
Properties URBAN VOCAB
Thrillionaire Productions
Ventrilogram
Urban Vocab
MIRAMAX
The Adventures of Sharkboy and Lavagirl 3D
Sin City
Properties RIPLEY ENTERTAINMENT
Ripley’s Believe It Or Not
MHS LICENSING
The Girls
Properties TRI/CMC
Tootsie Roll
Dots
INTERCONTINENTAL LICENSING
Dear God Kids
Charms
We are the answer to the ever changing market • Empire International addresses the need to concurrently integrate two distinct but parallel marketing and licensing strategies. • These are promotional licensing and consumer product licensing
Promotional Licensing
• Promotions, a function of marketing and licensing, but also of sales are integrated disciplines merging within our business. The further enhances the requisite need for an integrated approach to a compressing and concentric market place.
Consumer Product Licensing
Principles Focus
We keep our eyes on the market. Our experience is a strategic map to leveraging trends and recognizing consumer demand within a marketplace… whether it be from the launch and support of the brand via promotions, or licensing to franchise business and partnership development. Our execution is rooted in a “touchpoint-strategy” and an unwavering understanding of your consumer. Kids are smart; their play and product usage patterns have underlying purpose and sophistication in a highly competitive market place. We feel we must be boldly aggressive and progressive to maximize a brand’s full potential. We approach each brand individually, based on key marketing and business objectives to integrate a cross platform strategic map to the brand development outline of every licensing program.
We keep our eyes on the market
Principles Flexibility
Field Expertise
Stewardship and services
Its simple, we move with the market, in every market, and market condition. Timing is everything. We manage and monetize a dynamic portfolio of the world’s premiere motion pictures, television, and celebrity assets. It requires and allows us to be in-market, at retail, with promotions, with consumer products and your licensees, everyday.
Flexibility
History allows us to have a future.
We know your business we have to, its our business too!
How may we help you build your brands?
Field Expertise
Contact Us ASIA: Hubert S. Co President Empire International Merchandising Corp. Phone: (632) 722 4311 / (632) 722 4325 Fax: (632) 721 2980 E-mail:
[email protected] /
[email protected] /
[email protected] USA: Ken Markman CEO KKM Global Brand Strategies Phone: (310) 472 7772 E-mail:
[email protected]
Full operation in the following countries
• China • Hong Kong • Japan • Korea • Malaysia • Philippines • Singapore • Taiwan • Thailand