Effectively Marketing to Your Sphere Workshop 4 of Million Dollar Pipeline Program
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Why are we here?
To take your business to the next level.
How will we do that?
Coaching with proven strategies so YOU can set, achieve, and exceed YOUR transaction goals.
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MDPP Team Travis Robertson, Robertson Coaching International Coach & Lead Presenter Top real estate coach, Travis Robertson will weave proven success strategies with the Trulia tools you have invested in for the highest return on your investment. Travis has coached thousands of agents around the world, specializing in coaching agents into becoming 7figure earners.
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Dwight Braswell Host & Product Expert
Jessica Grimes Producer
Bringing over 4 years of training, coaching and real estate experience, Dwight will be hosting all live webinars and he is your go-to for all Trulia product related questions.
Jessica has been with MDPP since conception and produced all six seasons of the program, including: marketing, member Q&A and website content.
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A little about me… Travis Robertson CEO and Founder of Robertson Coaching International
Workshop 1 - How to Set Million Dollar Pipeline Goals
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Quick Review:
Workshop 2 – Converting Leads Into Clients
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Quick Review:
Workshop 3: How to Get More Buyer and Seller Leads
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Sample Integrated Marketing Program Zillow/ Trulia Direct Mail
Email
IDX Website
Phone Call
FB Ads
Txt Msg CMA Website
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Today:
Workshop 4: Effectively Marketing To Your Sphere of Influence
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What do we mean by Sphere of Influence?
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Your SOI For This Workshop 1. 2. 3. 4. 5. Trulia.com/mdpp
People you know in “real” life. People you are connected with on social media. People you have in a database or customer relationship management (CRM) tool. People that have requested information from you in the past. Other agents you know. #mdpp
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You Must Invest in a CRM Platform
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Why You Need a CRM 1. 2. 3. 4.
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Ability to organize and manage your contacts. Market to people differently based on their needs. Track and manage tasks and conversations with your leads. All the top agents are doing it… #mdpp
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How to Choose a CRM Platform
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How NOT to Choose a CRM 1. 2. 3.
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Do not pick a system just because it’s the popular system. Do not pick a system because it’s the cheapest. Do not pick a system that isn’t online.
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How to Choose a CRM 1. 2. 3. 4.
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List out features you want. Prioritize the top 5. Create free accounts. If you don’t like the feel. Move on. Call each company’s sales team and give them your list. Make the decision and commit to making the program work. #mdpp
Features You Should Look For in a CRM 1. 2. 3. 4. 5. Trulia.com/mdpp
Mobile friendly. Ability to automate tasks, reminders. High levels of integration with other tools. Simple to use (trust me…you won’t use all the features). Integrates with your email system. #mdpp
Pro Coaching Tip: There is no such thing as “the best” CRM for everyone. The best CRM for you is the one you’ll actually use.
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Bonus Pro Coaching Tip: Don’t blame the tool just because you don’t know how to use it. Every CRM has successful agents using it. Trulia.com/mdpp Trulia.com/mdpp
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How to Organize Your CRM Platform
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Recommended List of Groupings 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Trulia.com/mdpp
Buyer Leads Seller Leads Active Buyer Leads Active Seller Leads Active Clients Past Clients Sphere of Influence Referral Source Agents Family #mdpp
Pro Coaching Tip: Only create a new group of people if you plan to market to them differently. Keep it simple to start. You can always add more later! Trulia.com/mdpp Trulia.com/mdpp
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How to Deliver Value to Your SOI Based On Needs
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Value to Deliver 1. 2. 3. 4. 5. 6. 7. Trulia.com/mdpp
Monthly physical newsletter Monthly market updates Weekly hot buys in their community. Customized property alerts. Annual (or semi-annual) CMAs. Invitation to client parties/ events. Interviews with local businesses. #mdpp
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How to Use Social Strategies for Your SOI
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Social Media Strategies for Your SOI 1. 2. 3. 4. 5. Trulia.com/mdpp
You should be connected on social with everyone in your database. Every day, share relevant content. Every day, like/comment on people’s statuses. Focus on only 1-2 major networks. Create a referral group on FB with trusted agents. #mdpp
Video is critical. Interview local businesses. Do neighborhood profiles. Interview people in the neighborhood about living there. Market updates (interpret!) Pictures of your clients closing on a property. Out of market agent profiles #mdpp
Pro Coaching Tip: You don’t need to remind everyone what you do on a daily basis. They know what you do. The question is, what are you going to do for them? Trulia.com/mdpp Trulia.com/mdpp
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How to Reignite Your Old Buyer and Seller Leads
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How to Reignite Old Buyers 1. 2. 3. 4. 5.
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Call with relevant properties. Send a BombBomb video. Send a text message about a property and/or the market. Send a private message on social media about a property. Set them up on a drip so they receive touches from you regularly. #mdpp
How to Reignite Old Sellers 1. 2. 3. 4. 5. 6.
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Call with relevant properties that recently sold. Offer them an updated CMA. Send a BombBomb video. Send a text message about a property, the market or buyers. Send a private message on social media about buyers. Set them up on a drip so they receive touches from you regularly. #mdpp
Pro Coaching Tip: Take action right now! Go download the scripts from Trulia for reigniting old leads! Invest time in properly setting up your CRM. Trulia.com/mdpp Trulia.com/mdpp
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Next week…
Generating Repeat and Referral Business Go to the website and register for the series! Trulia.com/mdpp Trulia.com/mdpp
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Q&A Travis Robertson CEO and Founder of Robertson Coaching International
/coachtravisrobertson
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@travisro
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MDPP Resources Login to your Trulia agent account and register for the entire webinar series! Includes: • Webinar recordings • Notebooks & handouts • Tip of the Week • Member Resources • Success Stories
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How to find me… Travis Robertson CEO and Founder of Robertson Coaching International
