VIRTUAL REALITY MARKET REPORT Sizing the opportunity, drivers and applications – the next five years REPORT OVERVIEW
REPORT CONTENTS Hardware
Experimentation with virtual reality within the home entertainment space is well underway. The ability to fully inhabit a gaming environment, virtually attend a live sporting event or explore remote far way locations from an armchair, provides a significantly compelling platform for content creators and furthermore potentially offers up new revenue opportunities for the industry. Despite the opportunity, there are a number of significant barriers to overcome, particularly monetisation, as free content eventually needs to be superseded by funded services. Furthermore, established production techniques must be disregarded and reinvented as the immersive nature of VR offers the viewer the ability to look anywhere at any time. Even with all this in place, consumer motion sickness still presents a major hurdle that needs to be overcome with better technology and suitable content. The new Futuresource 'Virtual Reality Global Market Report’ has been created to understand all aspects of the emerging virtual reality market by combining our expertise in home entertainment, broadcast technology, enterprise, consumer electronics and entertainment content to give you the most holistic understanding of the market so far.
| The Outlook for HMD (Head-mounted Displays) - Market Size - Installed Base and Sales Forecasts by Platform: • PC Based • Console Based • Mobile Based | HMD Pricing Development | The Competitive Landscape | The Importance of the Mobile VR Segment | The Drive to Establish an Industrywide VR Specification | Update on User Interfaces and Peripherals | Development of the Market for 360 Cameras | Overview of the Different VR Ecosystems Content | | | | | |
Virtual Reality in Gaming Console Installed Base and Sales Forecasts by Platform PC Hardware Update Mobile Games Update Games Software Sales Forecasts by Platform, Console, PC and Mobile Challenges to the Growth of VR Gaming
REPORT CONTENTS (CONT) VR in Video and Television | | | | | | | | | | |
The Strategy of the Hollywood Majors The Use of Episodic Content The Opportunities to Utilise VR in Sports The Use of VR by the Music Industry The adoption of VR and AR for use in Theme Parks and Experiences The Role of VR in Live Events The Opportunities for VR in B2B Applications The Use VR in Advertising An Update of VR in Education The Role of VR in Social Media The Outlook for Augmented Reality/Mixed Reality
GEOGRAPHICAL COVERAGE, DELIVERABLES & PRICE Available November 2016 | | | |
North America Europe (with key country breakouts) APAC (breaking out China & Japan) ROW
| Price - Please contact for Early Bird offer
METHODOLOGY A programme of dedicated research amongst content creators, hardware (consumer and professional) vendors, CE retailers, broadcasters, online service providers, technology groups and other stakeholders is being undertaken for the purpose of obtaining both quantitative and qualitative feedback on the current and future market potential. Following this process, the Futuresource team will undertake a period of analysis and forecasting, keeping in mind key trends that have been identified. The analysis will be supplemented by the teams wider knowledge and experience of the broadcast, video creation, consumer electronics and digital content industries.
VIRTUAL REALITY AND ITS KEY APPLICATIONS Although Gaming is VR’s Key Driver, there is a Wide Range of Applications for the Technology Healthcare | |
Gaming Mobile Console PC
Corporate & Education
|
|
Consumer
Video User-Generated Content Movies Sports Music Videos Commercials |
Patient Care Pharmaceutical & Biotech
Retail | |
|
|
Retail applications Bespoke Design • Kitchen / Bathroom • Automotive Real Estate
Gaming is the major driver for VR in the first instance, particularly for the high-cost integrated headsets, but significant potential lies elsewhere, particularly within the Sports, Movies and Adult content markets. There are a vast number of applications throughout the B2B world, but this is expected to play less of a role in VR uptake than the consumer market.
3 | © 2016 Futuresource Consulting Ltd
B2B
| |
CAD/CAM & Visualisation | | | |
Architecture, Engineering & Construction (AEC) Automotive & Aerospace Exploration Industrial Manufacturing Textiles/Product Design
Education • K-12 • Universities • Colleges Corporate and government buildings
Entertainment Museums Amusement Parks
Simulation | |
Aviation Military
B2B - MARKET SEGMENT DEFINITIONS VR has Potential Applications Right Across the B2B World |
A solid use case for VR/MR/AR solutions can be applied to almost any business environment, even if an immediate ROI metric is not always completely clear.
|
The following segments have been most commonly referenced and have, therefore, been selected for review in this section of the report. Simulation
CAD/CAM & Visualisation
|
| | |
Architecture, Engineering & Construction (AEC) Automotive & Aerospace Exploration Industrial Manufacturing • Textiles/Product Design
Entertainment
|
Aviation
|
Museums
|
Military
|
Amusement Parks
Corporate & Education
|
|
10 | © 2016 Futuresource Consulting Ltd
Education • K-12 • Universities • Colleges Corporate and Government Buildings
Healthcare
|
Patient Care
|
Pharmaceutical & Biotech
Retail
| |
|
Retail applications Bespoke Design • Kitchen / Bathroom • Automotive Real Estate
About Futuresource Consulting Futuresource Consulting is a specialist research and knowledge-based consulting company with a heritage stretching back to the 1980s. Its insight and global market coverage are based on informed regional expertise, ensuring its portfolio of world-class clients is fully supported in research, analysis, strategic planning and decision making. | | | | | | |
Consumer Electronics Print & Imaging Entertainment Content & Distribution Education Technology Optical Disc Manufacturing Broadcast Equipment Professional Displays
talk to me… Leon Morris Futuresource Consulting +44 (0)1582 500 100
[email protected] www.futuresource-consulting.com
