ad
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French Languages Service Act (FLSA) 2
Shopping Cart Sign
71
Seasonal Signage Gallery
3
Bonus AIR MILES® reward miles
73
Promotional Signage
9
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Period 12 Marketing & Product Guide
Signature Collection
75
Wine Fridge
77
Whisky Shop
83
Ontario Wine Programs
85
Beer Programs
97
On Shelf
10
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End Aisle Backer Cards
13
Advertising 17 NHL Super Bowl Block Pile
21
Deal of the Week
25
Food & Drink
31
33
Special Promotions Fixture
39
Mini Thematic
43
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Food & Drink Table
Gifting 47 55
Spirited Pick
59
Seasonal & New Product Fixture Program
61
Social Responsibility Signage
63
Exterior Springer Sign
69
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Front End Merchandiser
Craft Beer Mystery Bag Local Fridge Program
101 103
Vintages 107 Enhanced Trade Tasting Program
111
Participating Stores
119
Sold Space Program
127
Cozy Up
French Languages Services Act (FLSA) Participating Stores
The French Language Services Act (FLSA) of 1986 guarantees an individual’s right to receive services in French from Government of Ontario ministries and agencies in 26 designated areas.
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 23, 24, 26, 27, 32, 34, 36, 38, 40, 41, 49, 50, 52, 54, 55, 58, 63, 66, 67, 75, 76, 77, 78, 81, 83, 89, 91, 92, 98, 99, 103, 104, 108, 112, 117, 118, 121, 122, 123, 125, 126, 127, 128, 129, 134, 140, 143, 149, 151, 154, 162, 163, 164, 165, 167, 171, 173, 180, 182, 183, 184, 185, 186, 189, 190, 192, 193, 195, 198, 200, 204, 207, 212, 214, 217, 218, 220, 225, 228, 233, 234, 236, 241, 242, 243, 245, 249, 253, 255, 256, 262, 269, 272, 278, 279, 280, 287, 291, 295, 303, 308, 309, 310, 312, 320, 321, 322, 324, 327, 329, 332, 333, 334, 338, 341, 349, 355, 359, 360, 362, 363, 366, 367, 368, 370, 371, 375, 384, 385, 387, 388, 389, 393, 394, 395, 398, 400, 405, 406, 407, 408, 411, 412, 415, 416, 420, 421, 422, 424, 425, 426, 428, 431, 435, 436, 438, 441, 443, 444, 452, 457, 458, 463, 466, 470, 483, 484, 485, 487, 488, 490, 492, 494, 499, 500, 505, 506, 507, 511, 512, 515, 518, 519, 521, 524, 526, 528, 531, 532, 533, 534, 538, 539, 540, 542, 546, 547, 552, 553, 555, 556, 564, 565, 568, 569, 571, 572, 574, 575, 576, 577, 578, 584, 588, 589, 593, 597, 598, 601, 604, 614, 618, 619, 624, 626, 627, 631, 633, 636, 637, 638, 639, 640, 642, 643, 645, 646, 649, 650, 651, 652, 654, 655, 656, 657, 661, 665, 667, 669, 677, 694, 697, 698, 699, 700, 703, 741
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Henceforth, these will become the standard bilingual components that will be shipped to these stores every promotional Period.
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To further this commitment, participating stores are to receive a French version of Exterior Banners, and bilingual versions of Power Aisle Banners, Perimeter Banners, Backer Cards, Food & Drink Table, Window Show Cards & Deal of the Week.
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Relative to the French Language Services Act, the LCBO is not only required by law to provide bilingual staff, signage and services in specific stores and offices located in, or serving designated communities of Ontario, but we are also doing so as an additional service offering to our Francophone customers. It is good for business.
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Overview
Merchandising Instructions
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Please alternate between English, IMAGE, and French versions of the Signage.
Window Show Card English Version
2 | Period 12
Window Show Card French Version
End Aisle Generic Backer Card English Version
End Aisle Generic Backer Card French Version
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No Change From Last Period
Seasonal Signage Gallery
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All Seasonal Signage components are available for re-order using their corresponding re-order numbers.
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If a sign component is missing or damaged, please call helloLCBO @ 416-365-5932 or toll free @ 1-877-522-6411 and quote the re-order number provided in this guide.
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Please have a copy of this Marketing & Product Guide on hand for reference. Thank you.
Music CD Re-order# DMS-MusicCD
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We would like to hear your comments about this Period’s music. Please provide your feedback to helloLCBO.
Marketing & Product Guide | 3
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Signage Gallery Exterior Banners
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Re-order# W117-EXB-118 English
Re-order# W117-EXB119 Lifestyle
Power Aisle Banners
Re-order# W117-EXB-121 French
Re-order# W117-EXB-120 Lifestyle
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Dimensions: 45”w x 33”h Install: Over the Power Aisle, closest to the entrance in the following order.
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SEASONAL SIGNAGE PERIOD 11– 13
Dimensions: 43½”w x 90”h Install: Exterior on building.
Re-order# W1117-PAB-112 English
4 | Period 12
Re-order# W1117-PAB-112 Lifestyle
Re-order# W1117-PAB-114 French
Re-order# W1117-PAB-113 Lifestyle
Cozy Up
Signage Gallery
Exterior Transparency
Re-order# W117-TRN-133 Lifestyle
Perimeter Banner
Re-order# W117-TRN-134 Lifestyle
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Dimensions: 30”w x 33”h Install: On the hangers around the periphery of the store. Alternate every other one.
Re-order#
W1117-PRB-109
English
Re-order#
W1117-PRB-109 Lifestyle
Re-order# W1117-PRB-110 Lifestyle
SEASONAL SIGNAGE PERIODS 11– 13
Re-order# W117-TRN-132 English
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Dimensions: 28”w x 45”h Install: Only for stores #452, #538, #568. All transparency signs were vendor installed between January 2 – January 5, 2017
Re-order# W1117-PRB-111 French
Marketing & Product Guide | 5
Cozy Up
Signage Gallery Perimeter Transparency – Square
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Re-order# W1117-TRN-123 English
Perimeter Transparency – Horizontal
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Dimensions: 45”w x 28”h Install: All transparency signs were vendor installed between January 2 – January 5, 2017.
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SEASONAL SIGNAGE PERIOD 11– 13
Dimensions: 28 ½”w x 28 ½”h Install: All transparency signs were vendor installed between January 2 – January 5, 2017.
Re-order# W1117-TRN-126 English
6 | Period 12
Re-order# W1117-TRN-127 Lifestyle
Cozy Up
Signage Gallery
Perimeter Transparency – Vertical
Window Show Cards
Re-order# W1117-TRN-131 Lifestyle
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Re-order# W1117-TRN-130 Lifestyle
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Re-order# W1117-TRN-129 English
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Dimensions: 28”w x 45”h Install: In the windows on the hanger.
Re-order# W1117-WSC-115 English
Re-order# W1117-WSC-115 Lifestyle
SEASONAL SIGNAGE PERIODS 11– 13
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Dimensions: 28”w x 54”h Install: All transparency signs were vendor installed between January 2 – January 5, 2017.
Re-order#
W1117-WSC-116
French
Marketing & Product Guide | 7
Cozy Up
Signage Gallery Back Lit Tasting Bar Sign Dimensions: 21 15/16”w x 32 9/16”h Install: In the frame on the portable Tasting Bar. Some stores were supplied a backlit sign holder.
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Dimensions: 20”w x 70”h Install: In the Thematic Banner Stand (store entrance).
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Re-order# W1117-SBI-122 English
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Seasonal Banner Insert
Beer Fridge Poster
Dimensions: 22 ¾”w x 53 ¾”h NOTE: This sign is for Store 486 Beer Fridge ONLY. Re-order# DMS-W1117-BFP-135 English
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SEASONAL SIGNAGE PERIOD 11– 13
Re-order# W1117-TBS-117 English
8 | Period 12
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Key Dates Install: January 29, 2017 Take Down: February 26, 2017
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Promotional Signage Gallery
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Participating Stores
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1, 3, 4, 5, 6, 8, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 38, 40, 41, 43, 44, 45, 47, 49, 50, 51, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 102,106, 109, 110, 115, 125, 130, 132, 136, 140, 143, 144, 145, 148, 149, 152, 153, 154, 155, 156, 163, 164, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 197, 198, 199, 200, 201, 202, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 222, 223, 226, 227, 228, 229, 232, 233, 234, 236, 237, 242, 243, 244, 246, 247, 248, 249, 250, 252, 253, 255, 260, 263, 265, 266, 268, 269, 270, 276, 278, 279, 286, 287, 288, 295, 298, 300, 302, 304, 310, 311, 312, 321, 324, 325, 326, 327, 329, 334, 340, 341, 343, 344, 345, 346, 351, 353, 355, 359, 360, 361, 362, 363, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 406, 407, 408, 411, 412, 415, 416, 417, 420, 425, 426, 427, 428, 431, 432, 434, 436, 437, 438, 443, 444, 445, 452, 453, 454, 456, 457, 458, 459, 465, 467, 469, 470, 477, 481, 484, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 507, 509, 511, 517, 518, 521, 522, 523, 526, 528, 529, 532, 533, 534, 536, 539, 540, 542, 544, 545, 546, 549, 551, 552, 553, 554, 555, 556, 559, 563, 564, 566, 568, 569, 571, 572, 573, 575, 578, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 633, 632, 634, 635, 638, 640, 641, 642, 643, 644, 645, 646, 649, 652, 653, 654, 655, 656, 657, 658, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771, 776
Marketing & Product Guide | 9
Cozy Up
Promotional Signage – End Aisle Backer Cards
End Aisle 1-10 Products Rosemount Diamond Shiraz / Bodacious Smooth White
2
Folonari Valpolicella Classico / Collavini Pinot Grigio / Folonari Valpolicella Ripasso Class Sup Doc
3
Masi Bonacosta Valpolicella Classico Doc / Masi Costasera Amarone Classico Doc / Modello Refosco Merlot
4
Canadian Club Premium / Canadian Club Classic 12 Year Old / Canadian Club 100% Rye
5
Czechvar Premium Lager / Mill Street Original Organic Lager / Steam Whistle Premium Pilsner
6
Pasqua Soave Doc / Zonin Valpolicella Ripasso Superiore Doc / Il Prosecco
7
Gabbiano Chianti Docg / Frescobaldi Chianti Nipozzano Riserva Docg / Leonardo Chianti Fiasco
8
Bolla Valpolicella Classico / Cesari Adesso Chardonnay D’Italia / Rocca Delle Macie Chianti Vernaiolo Docg
9
Frescobaldi Remole Toscana Igt / Mezzomondo Negroamaro Puglia Igt / Cusumano Nero D’Avola Terre Sicilane Igt
10
Fontanafredda Barolo Docg / Montalto Pinot Grigio Igt Sicily / Bersano Costalunga Barbera D’Asti Docg
End Aisle 1-10 Backer Cards
End Aisle 6 W1217-BCS-006
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End Aisle 5 W1217-BCS-005
End Aisle 2 W1217-BCS-002
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End Aisle 9 W1217-BCS-009
10 | Period 12
End Aisle 3 W1217-BCS-003
End Aisle 4 W1217-BCS-004
End Aisle 7 W1217-BCS-007
End Aisle 8 W1217-BCS-008
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End Aisle 1 W1217-BCS-001
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END AISLES 1–10
END AISLE 1-10 BACKER CARDS
End Aisle Product
End Aisle 10 W1217-BCS-010
Cozy Up
Promotional Signage –End Aisle Backer Cards
End Aisle 11-20 Products Chateau Des Charmes Barrel Fermentd Chard VQA / Les Jamelles Cabernet Sauvignon Pays D’Oc / Peter Lehmann Portrait Barossa Shiraz
12
Wente Southern Hills Cabernet Sauvignon / French Cross Cab Merlot Bag In Box / Angels Gate Cabernet Merlot VQA
13
Pelee Island Cabernet Savignon VQA / Jackson-Triggs Cabernet Sauvignon / Rodney Strong Alexander Valley Cab Sauv
14
Forty Creek Copper Pot Reserve / Forty Creek Barrel Select Whisky / Forty Creek Barrel Select
15
Ciroc Red Berry /Ciroc Original Unflavoured / Ciroc Pineapple Spirit Drink
16
Smirnoff Vodka / Smirnoff Vodka (P.E.T) / Smirnoff Double Black
17
Cave Spring Blanc De Blancs Brut VQA / Bottega Rose Vino Dei Poeti Sparkling / Cono Sur Sparkling Rose
18
Big House The Birdman Pinot Grigio / Jackson-Triggs Pinot Grigio Bag In Box / French Cross Dry White Bag In Box
19
Baileys Irish Cream / Baileys Salted Caramel / Baileys Irish Cream Liquor
20
Sauza Gold Tequila / Sauza Silver / Sauza Hornitos Plata
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Generic Backer Cards (Text) Re-order# W1117-BCG-012
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End Aisle Backer Cards (End Aisles 11-20)
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Generic Backer Cards (Lifestyle) Re-order# W1117-BCG-011
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IMPORTANT: Seasonal End Aisle Backer Cards are to be displayed for the entire season. Products still change every Promotional Turn. Please rotate between “Cozy Up!” and the lifestyle image
END AISLE 11-20 BACKER CARDS
End Aisle Product
Marketing & Product Guide | 11
Cozy Up
Promotional Signage – LTO & BAM Stickers LTO & BAM Stickers In the unlikely event that an LTO or BAM offer changes after the backer cards have printed, stores will be required to make the appropriate updates. Place the sticker over the SAVE/BAM image that is printed on the backer card.
Re-order Codes
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English: DMS-ENGSTICKER Bilingual: DMS-BILSTICKER
12 | Period 12
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On Shelf
Key Dates BAM Start: January 29, 2017 Take Down: February 25, 2017
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Key Dates LTO Start: January 30, 2017 Take Down: February 27, 2017
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Key Dates No Offer Start: January 29, 2017 Take Down: February 26, 2017
Marketing & Product Guide | 13
Cozy Up
On Shelf Component Specifications Re-order#
Images
Shelf Talkers 6½” w x 1¾” h
DMS-P1217-ONS-046
On Shelf
Regular Program Pre-printed Extender Strips 65 versions
Extender Strips 12” w x 2½” h
DMS-P1217-ONS-047
On Shelf
Community Program Pre-printed Extender Strips 10 versions
Extender Strips 12” w x 2½”h
DMS-P1217-ONS-048
On Shelf
Discovery Program Pre-printed Extender Strips 9 versions
Extender Strips 12” w x 2½”h
DMS-P1217-ONS-049
Cut Cases
Generic Blank Pricer Cards (50 per bundle)
On Shelf
Generic Blank Extender Strips Extender Strips (15 per bundle) 12” w x 2½” h
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Pricer Cards 8” w x 7” h
ad Blank Bin Tags for General Use (25 per bundle)
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On Shelf
14 | Period 12
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Branded Pre-printed Shelf Talkers EA 1-20 (Set of 60)
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Location Message On Shelf
Bin Tags 6” w x 1¾” h
DMS-P1217-ONS-050
DMS-P1217-ONS-051
Central Supply Shopping Cart# 749358
Cozy Up
On Shelf
Location Message
Re-Order#
Images
DMS-P1217-ONS-053
On Shelf “Shari’s Pick” Shelf Talkers Pre-Printed (IMAGE Program) (9 versions)
6½” w x 1¾” h Price/No Price
DMS-P1217-ONS-054
On Shelf “Deal of the Week” Shelf Talkers Pre-Printed (IMAGE Program) (6 versions)
6½” w x 1¾” h Bilingual/No Price
DMS-P1217-ONS-055
On Shelf “SAVE” Shelf Talkers Pre-Printed (Limited Time Offer Program)
6½” w x 1¾” h English/Price English/No Price
DMS-P1217-ONS-056
On Shelf “SAVE/ ÉPARGNEZ” Shelf Talkers Pre-Printed (Limited Time Offer Program)
6½” w x 1¾” h Bilingual/Price Bilingual/No Price
DMS-P1217-ONS-057
6½” w x 1¾” h English/Price English/No Price
DMS-P1217-ONS-058
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More Miles! Shelf Talkers Pre-Printed (BAM Program) (9 versions)
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6½” w x 1¾” h English/No Price
On Shelf
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Component Specifications
Bonus AIR MILES® Shelf Talker Pre-Printed (Bonus AIR MILES Program)
On Shelf
BONUS AIR MILES® reward miles 6½” w x 1¾” h Bilingual/Price de récompense AIR MILES® in Bilingual/No Price prime Shelf Talkers Pre-Printed (Bonus AIR MILES Program)
DMS-P1217-ONS-059
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On Shelf
6½” w x 1¾” h English/Price English/No Price
DMS-P1217-ONS-060
On Shelf “NEW/NOUVEAU” Shelf Talkers Pre-Printed (New Product Program)
6½” w x 1¾” h Bilingual/Price Bilingual/No Price
DMS-P1217-ONS-061
On Shelf “In The Spotlight” Shelf Talkers Pre-Printed (IMAGE Program)
6½” w x 1¾” h English/Price English/No Price
DMS-P1217-ONS-062
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On Shelf “NEW ” Shelf Talkers Pre-Printed (New Product Program)
Marketing & Product Guide | 15
Cozy Up
On Shelf Component Specifications
DMS-P1217-ONS-063
Extender Strips 12” w x 2½” h Price/No Price
DMS-P1217-ONS-064
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Go Green Extender Pre-printed Extender Strips 1 version
Images
6½” w x 1¾” h Bilingual/Price Bilingual/No Price
On Shelf “In The Spotlight/EN VEDETTE” Shelf Talkers Pre-Printed (IMAGE Program)
On Shelf
Re-Order#
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Location Message
16 | Period 12
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Advertising
Enhanced Guide Radio
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Digital Advertising
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Super Sale FSI’s
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AIR MILES@ e-blast
Marketing & Product Guide | 17
Cozy Up
Advertising Period 12 Shopping Guide The Shopping Guide features product highlights in the key programs taking place during the promotional turn. This includes features on the Deal of the Week, Mini Thematic products, LTO & BAM offers and much more.
Publication
Insertion Date
Ottawa Sun
February 1, 2017
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Publications & Insertion Dates
Barrie Examiner February 2, 2017
National Post Toronto Kingston Whig Standard St. Catherine Standard Toronto Sun
February 3, 2017
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Ottawa Citizen
London Free Press Globe and Mail - Ottawa Thunder Bay Chronicle Journal Toronto Star Global and Mail Toronto
February 4, 2017
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Windsor Star
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Hamilton Spectator Kitchener Waterloo Record
18 | Period 12
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National Post Ottawa
Cozy Up
Advertising
Period 12 Shopping Guide – Participating Products LCBO #
Description
Format (mL) COVER
476903
Pasqua Romeo & Juliet Val Ripasso Superiore DOC
750
73148
Montalto Pinot Grigio Sicily IG
750
GIFTING
Apothic Inferno Red Blend
750
476903
Pasqua Romeo & Juliet Val Ripasso Superiore DOC
400242
Bailey’s Chocolate Cherry
468447
Viticolicoltori Acquesi Piemonte DOC Rosato
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485623
750
750
750
MINI THEMATIC A - THE BEST OF EURO
La Vieille Ferme Cotes Du Luberon Aoc
243055
Beronia Tempranillo Rioja
897702
Bottega Vino Dei Poeti Prosecco DO
750
750
750
Pasqua Passimento Rosso IGT
357236
Chimay Blue Cap
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SHARI’S PICKS
141952
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298505
750 330
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OUR PICKS (PRODUCT EXPERTS FEATURED) Gabbiano Chianti DOCG
750
16840
Bolla Valpolicella Classico
750
348680
Bersano Costalunga Barbera D'Asti DOCG
1500
481838
Folonari Valpolicella Ripasso Class Sup DOC
750
20214
Fontanafredda Barolo DOCG
750
143164
Cusumano Nero D'Avola Terre Sicilane IGT
750
82636
Pasqua Soave DOC
1,500
73148
Montalto Pinot Grigio Sicily IG
750
588053
Mionetto Il Prosecco
750
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78006
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MORE F&D / ITALIAN RECIPE BOOK
107276
Frescobaldi Chianti Nipozzano Riserva Docg
750
317057
Masi Costasera Amarone Classico Doc
750
LOCAL STORY
The Foreign Affair Conspiracy
750
364380
The Foreign Affair Dream 2012
750
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149237
LOCAL VQA STORY
162602
Château des Charmes Estate Bottled Cabernet Franc VQA
750
192666
Malivoire Guilty Men White VQA
750
438077
Raven Wicked White VQA
750
504241
Henry Of Pelham Cabernet Merlot VQA
750
Marketing & Product Guide | 19
Cozy Up
Advertising LCBO #
Description
Format (mL) VINTAGES
480665
Guinzano San Gimignano Rosso DOC
750
357475
Dandelion Lioness of McLaren Vale Shiraz
750
606624
Ringbolt Cabernet Sauvignon
750 BAM OFFERS
Belvedere Pure Vodka
137125
Russian Standard Vodka
53082
Alberta Pure Vodka (P.E.T)
274258
Diplomatico Reserva
181636
Sobieski Vodka
398776
Fireball Whisky Shooter
350629
Forty Creek Barrel Select Whisky
380865
Rumchata
390583
Canadian Club 100% Rye
334060
Macallan Gold
360776
Extravaganza Red Blend
356725
California Square Red Blend Paso Robles
232033
Vineland Estates Semi Dry Riesling VQA
750
427310
Long Weekend Chardonnay Pinot Grigio VQA
750
506519
Cesari Mara Valpolicella Ripass Superiore DOC
750
178541
Batasiolo Barolo DOCG
750
422550
Coors Banquet
6 x 355
247627
Mill Street Original Organic Lager
473
404335
Muskoka Detour
6 x 341
322586
Montes Alpha Cabernet Sauvignon
750
217273
Mumm Cuvee Napa Brut Prestige
750
278119
Santa Carolina Cabernet Sauvignon Reserva
1500
1750
1750 750
750
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375
1140 750
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750
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296152
1750
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259432
Skinnygirl Margarita
750 750 750
750 LTO OFFERS
Ciroc Red Berry
750
500546
Captain Morgan Spiced Rum
1750
454769
Baron Samedi
750
137117
Russian Standard Vodka
750
209221
Absolut Vodka
1140
217422
Havana Club Anejo Reserva
1140
396671
360 Double Chocolate Vodka
375
400259
Baileys Salted Caramel
750
468561
Tequila Rose Strawberry Cream Liqueur
750
397109
Forty Creek Spike Honey Spiced
750
10157
Jameson Irish Whiskey
750
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334128
20 | Period 12
Cozy Up
Advertising Description
Format (mL)
217794
Johnnie Walker Red Label.
1140
417592
Jack Daniel's Tennessee Fire
200
244186
Collingwood
750
292151
Louis M. Martini Cabernet Sauvignon
750
572875
Peter Lehmann Portrait Barossa Shiraz
750
417600
Riverlore Sauvignon Blanc Marlborough
750
214957
Pelee Island Cabernet Savignon VQA
68544
Sawmill Creek Dry Red Bag In Box
669473
French Cross Pinot Grigio
152587
Chateau Saint-Germain Bordeaux Superieur AOC
8094
Deinhard Green Label Riesling Mosel
245324
Les Jamelles Merlot Vin De Pays d'Oc
311787
Budweiser 6 Pk TC
535294
Grolsch Premium Lager
612259
Sleeman Original Draught 6 Pk-B
307330
Samuel Adams Boston Lager 6 Pk-B
486951
Youngs Double Chocolate Stout
59311
7 Deadly Zins Old Vine Zinfandel
750
58339
Kaiken Malbec
750
19612
Jacob's Creek Shiraz/Cabernet
1500
308288
Whitehaven Sauvignon Blanc
750
460170
Santa Rita Medalla Real Gran Reserva Cab Sauv
750
5280
Vodka Mudshake Chocolate 4 PK-B
4 x 270
627513
Mott's Clamato Caesar Extra Spicy 12 Pk-B
12 x 355
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LCBO #
750
4000
1500 750
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750
750
2838
6 x 341 6 x 355 500
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500
AIR MILES® e-blast
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There will be AIR MILES® e-blast promoting the following products during the Holiday season. LCBO# Description Size Offer e-blast Date 178541 Batasiolo Barolo DOCG 750 mL 15 BAM February 2, 2017 218032 Domaine Chandon Brut Classic 750 mL 15 BAM February 9, 2017
Marketing & Product Guide | 21
Cozy Up
Advertising Radio: There will be radio spots for three weeks to support Italian products on month-long LTOs and Valentine’s Day. Jan 29 - Feb 18. Description
Format
Retail
SAVE
26278
Folonari Valpolicella Classico
1500 mL
$22.95
$2.00
78006
Gabbiano Chianti DOCG
750 mL
$14.10
$2.00
82636
Pasqua Soave Doc
1500 mL
$15.95
$1.00
476903
Pasqua Romeo & Juliet Val Ripasso Superiore Doc
750 mL
$18.95
Run of Press
nl y
LCBO#
LCBO#
Description
Format
Retail
SAVE
DOW - Week 1 Feb 2
550715
Forty Creek Barrel Select Whisky
750 mL
$27.95
$1.00
DOW- Week 2 Feb 9
665471
Jacob’s Creek Reserve Shiraz
750mL
$16.95
$4.00
DOW- Week 3 Feb 16
382002
Smirnoff Raspberry
750 mL
$26.75
$1.00
DOW - Week Feb 23
392225
Robert Mondavi Private Selection Cabernet Sauvignon
750mL
$17.95
$4.00
C op
y
LCBO#
O
There will be newspaper ads in the Metro Toronto and Ottawa for the following weeks to promote the deal of the weeks.
Digital Ads
There will be digital and social advertising promoting these products to support Italian wine and food pairings and Valentine’s Day. Key Dates Jan 29 - Feb 25
Description
Format
Retail
SAVE
317057
Masi Costasera Amarone Classico Doc
750 mL
$42.45
$3.00
107276
Frescobaldi Chianti Nipozzano Riserva Docg
750 mL
$21.95
$3.00
73148
Montalto Pinot Grigio Igt Sicily
750 mL
$9.45
$1.50
476903
Pasqua Romeo & Juliet Val Ripasso Superiore Doc
750 mL
$18.95
Tr
ad
e
Feb 9-14 Valentine’s Day focused
LCBO#
22 | Period 12
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NFL Super Bowl Block Pile
Participating Stores
O
Key Dates Install: January 29, 2017 Take Down: February 25, 2017
C op
y
1, 10, 15, 21, 22, 23, 27, 31, 33, 34, 35, 36, 38, 41, 44, 47, 49, 55, 58, 63, 70, 72, 73, 74, 82, 85, 93, 95, 101, 106, 115, 130, 132, 145, 148, 153, 156, 160, 166, 168, 171, 183, 185, 187, 188, 190, 195, 198, 199, 200, 201, 209, 212, 217, 221, 226, 227, 228, 233, 242, 243, 249, 250, 252, 253, 255, 263, 265, 268, 278, 279, 286, 288, 298, 300, 310, 312, 325, 326, 329, 334, 343, 344, 346, 351, 355, 359, 360, 361, 362, 367, 373, 378, 381, 382, 383, 385, 386, 388, 390, 392, 393, 394, 397, 398, 400, 401, 404, 407, 408, 411, 412, 416, 417, 418, 427, 428, 431, 432, 438, 443, 444, 445, 452, 459, 470, 481, 485, 490, 491, 495, 497, 499, 501, 509, 511, 517, 518, 522, 523, 536, 539, 540, 542, 544, 545, 549, 553, 554, 556, 564, 566, 568, 569, 572, 573, 575, 579, 584, 586, 587, 590, 593, 599, 602, 605, 609, 616, 617, 619, 623, 624, 630, 631, 632, 634, 635, 641, 642, 649, 652, 694, 702, 703, 706, 771, 776
Tr
ad
e
NOTE: Stores that would like to participate in this promotion but not on the participating store list, can order the signage package by calling helloLCBO and quote the re-order# P1217-BPP-036.
Marketing & Product Guide | 23
Cozy Up
NHL Super Bowl Block Pile Program Overview
To celebrate the big game, Budweiser & Bud Light are participating in a Block Pile program. Please note that this is a Sold-Supplier program and participation is mandatory. .
Key Dates
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Install: January 29, 2017 Take Down: February 6, 2017
LCBO#
Description
Format
Offers
311779
Bud Light (Flash Packaging)
6 x 473 mL
$1.00 LTO
1107
Bud Light (Flash Packaging)
473 mL
311787
Budweiser
6 x 473 mL
905976
Budweiser
473 mL
y
$1.00 LTO
O
Participating Products:
C op
Signage Kit:
All signage will be contained in one package. Please store extra signage in a safe location to be used throughout the promotion. • Pole Topper • Pricer Cards • Shelf Talkers • Riser Wraps
• Re-order# P1217-BPP-036
Merchandising Instructions:
e
• Please pull the required products to build the Block Pile as it will not be force shipped. • Use the Pole Topper sign to build a Block Pile display with the participating products.
Tr
ad
• M erchandise the Pricer Cards in front of the corresponding products.
24 | Period 12
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Deal of the Week This is a sold program. Participation is mandatory.
O
Important Note about Inventory Participating ‘Deal of the Week’ locations, will be centrally shipped a customized volume of cases based on historical sales. Locations that have the sku listed, but may not have the deal of the week display, may also be forced product to support the discount in their local market.
C op
y
The forces will be communicated to retail via Retail Admin and SMi Update, at least 3 weeks in advance of the promotion and will arrive in advance of the promotional turn. If you feel your store requires more inventory to support the program than your force, you are encouraged to place orders for more cases from your supplying warehouse.
Participating Stores
Tr
ad
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1, 5, 10, 11, 15, 17, 18, 19, 20, 21, 22, 23, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 43, 44, 50, 51, 55, 57, 62, 63, 64, 65, 68, 73, 74, 79, 80, 82, 84, 85, 86, 90, 95, 101, 102, 106, 115, 125, 130, 132, 139, 140, 148, 149, 152, 154, 156, 163, 164, 165, 167, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 195, 198, 200, 201, 207, 209, 211, 212, 216, 217, 218, 221, 226, 227, 228, 233, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 310, 311, 321, 324, 325, 326, 329, 334, 340, 344, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 411, 412, 415, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 445, 452, 457, 458, 459, 465, 467, 470, 481, 485, 490, 491, 494, 495, 497, 499, 500, 501, 505, 511, 518, 521, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 563, 564, 566, 568, 569, 572, 573, 575, 579, 580, 584, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776
Marketing & Product Guide | 25
Deal of the Week
Cozy Up
participation is mandatory
Overview
Install
Take Down (End of Day)
1
February 2, 2017
February 8, 2017
2
February 9, 2017
February 15, 2017
3
February 16, 2017
February 22, 2017
4
February 23, 2017
March 1, 2017
O
Week
nl y
Key Dates
Signage Components & Re-ordering
Stores will be provided with a signage kit. Signage will be available for re-order. • Pricer Cards (English) (6 Versions) Re-order# DMS-P1217-DOW-023
y
• Shelf Talkers (6 versions) Re-order# DMS-P1217-ONS-055
C op
• Banner Inserts (English & Bilingual) (6 versions) Please see Merchandising Instructions for re-order codes.
Week 1: February 2 – February 8, 2017
LCBO#
Description
ad
e
550715 Forty Creek Barrel Select Whisky
Tr
DEAL OF THE WEEK MANDATORY PARTICIPATION
The Deal of the Week display changes four times throughout the promotion. The sales will be used to drive traffic in-store through compelling offers on popular wines and spirits. Please note that the sales always begin on a Thursday and last until end of day the following Wednesday. When the featured product is a wine, we will be communicating the Case Savings deal and recommend that in-store displays reflect this strategy.
26 | Period 12
Size
LTO
750 mL $1.50
Merchandising Instructions • M erchandise the “Forty Creek Barrel Select Whisky” sign into the Metal Stand. • M erchandise corresponding Pricer Card in front of product. • The display should be merchandised to promote the case savings. Value Add Banner Insert Re-order Codes: English: P1217-DOW-013 Bilingual: P1217-DOW-018 Banner Insert Re-order Codes: English: P1217-DOW-014 Bilingual: P1217-DOW-019
Value Add Participating stores will be provided with Forty Creek Football Measuring Glass that are free with purchase of +550715 Forty Creek Barrel Select Whisky 750 mL. Stores are to merchandise the value add beside the product so it is easily seen by customers. If your store runs out of the Forty Creek Whisky, please change to the nonvalue add version of the Deal of the Week Display.
Deal of the Week
Cozy Up
participation is mandatory
Week 2: February 9 – 15, 2017 Description
Size
665471 Jacob’s Creek Reserve Shiraz
LTO
Case Savings
750 mL $4.00 $48.00
nl y
Merchandising Instructions
• R emove the “Forty Creek Whisky” sign and merchandise the “Jacob’s Creek” sign into the Metal Stand.
O
• Merchandise corresponding Pricer Card in front of product.
C op
y
Banner Insert Re-order Codes: English: P1217-DOW-015 Bilingual: P1217-DOW-020
Week 3: February 16 – February 22, 2017 LCBO#
Description
Size
382002 Smirnoff Raspberry Vodka
LTO
750 mL $1.00
Merchandising Instructions
Tr
ad
e
• Remove the “Jacob’s Creek Reserve Shiraz” sign and merchandise the “Smirnoff Raspberry Vodka” sign into the Metal Stand. • Merchandise corresponding Pricer Card in front of product. • T he display should be merchandised to promote the case savings.
Value Add Banner Insert Re-order Codes: English: P1217-DOW-016 Bilingual: P1217-DOW-021 Banner Insert Re-order Codes: English: P1217-DOW-017 Bilingual: P1217-DOW-022
Value Add
DEAL OF THE WEEK MANDATORY PARTICIPATION
LCBO#
Participating stores will be provided with 6-PK 7Ups that are free with purchase of +382002 Smirnoff Raspberry Vodka 750 mL. Stores are to merchandise the value add beside the product so it is easily seen by customers. If your store runs out of the Smirnoff Raspberry Vodka, please change to the non-value add version of the Deal of the Week Display. Marketing & Product Guide | 27
Deal of the Week
Cozy Up
participation is mandatory
Week 4: February 23 – March 1, 2017 Description
Size
392225 Robert Mondavi Private Selection Cab/Sav
LTO
750 mL $4.00 $48.00
nl y
Merchandising Instructions
• Remove the “Smirnoff Raspberry Vodka” sign and merchandise the “Robert Mondavi Private Selection Cab” sign into the Metal Stand.
O
• Merchandise corresponding Pricer Card in front of product.
ad
e
C op
y
Banner Insert Re-order Codes: English: P1217-DOW-155 Bilingual: P1217-DOW-156
Tr
DEAL OF THE WEEK NON-PARTICIPATING STORES
LCBO#
Case Savings
28 | Period 12
Deal of the Week
Cozy Up
non-participating stores
Save Big This Week – Cut Case Display
Participating Stores
C op
y
O
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2, 3, 4, 6, 7, 8, 9, 12, 13, 14, 16, 24, 25, 28, 29, 30, 32, 39, 42, 45, 46, 47, 48, 49, 52, 53, 54, 56, 58, 59, 60, 61, 66, 67, 69, 70, 71, 72, 75, 76, 77, 78, 81, 83, 84, 87, 88, 89, 91, 92, 93, 94, 96, 97, 98, 99, 103, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 124, 126, 127, 128, 129, 131, 133, 134, 135, 136, 137, 138, 139, 141, 142, 143, 144, 145, 146, 147, 151, 153, 155, 157, 158, 159, 160, 161, 162, 166, 169, 170, 172, 173, 174, 175, 176, 178, 180, 181, 183, 184, 186, 189, 192, 193, 194, 196, 197, 199, 202, 203, 204, 205, 208, 210, 213, 214, 219, 220, 222, 223, 224, 225, 229, 230, 231, 232, 234, 235, 236, 237, 238, 239, 240, 241, 245, 246, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 268, 270, 271, 272, 273, 274, 275, 276, 277, 280, 281, 282, 283, 284, 285, 286, 289, 290, 291, 292, 293, 294, 295, 296, 297, 299, 301, 302, 303, 304, 305, 306, 307, 308, 309, 312, 313, 314, 315, 316, 317, 318, 319, 320, 322, 323, 327, 328, 330, 331, 332, 333, 335, 336, 337, 338, 339, 341, 343, 345, 347, 348, 349, 350, 352, 354, 358, 363, 364, 365, 368, 369, 370, 372, 374, 375, 376, 377, 379, 380, 384, 395, 399, 400, 403, 405, 406, 409, 410, 413, 414, 418, 419, 420, 421, 422, 423, 424, 429, 430, 433, 435, 436, 439, 440, 441, 442, 444, 446, 447, 448, 449, 450, 451, 453, 454, 455, 456, 460, 461, 462, 463, 464, 466, 468, 469, 471, 472, 473, 474, 475, 476, 477, 478, 479, 480, 482, 483, 484, 485, 486, 487, 488, 489, 492, 493, 496, 498, 502, 503, 504, 506, 507, 509, 510, 512, 513, 514, 515, 516, 517, 519, 520, 522, 524, 526, 527, 529, 530, 531, 532, 533, 535, 537, 538, 539, 541, 543, 547, 548, 550, 552, 557, 558, 560, 561, 562, 565, 567, 570, 571, 574, 576, 577, 578, 581, 582, 583, 586, 588, 589, 591, 594, 595, 596, 597, 598, 599, 603, 604, 606, 607, 608, 610, 611, 612, 613, 614, 615, 621, 622, 626, 635, 636, 637, 638, 639, 642, 644, 645, 646, 650, 651, 654, 656, 657, 677, 695, 697
Key Dates & Participating Products
Please note that the sales always begin on a Thursday and last until end of day the following Wednesday. When the featured product is a wine, we will be communicating the Case Savings deal and recommend that in-store displays reflect this strategy. LCBO#
Product
Size
LTO
750 mL
$1.50
750 mL
$4.00
750 mL
$1.00
750 mL
$4.00
Case Savings
WEEK 1: FEBRUARY 2 – 8, 2017 550715
Forty Creek Barrel Select Whisky
665471
e
WEEK 2: FEBRUARY 9 – 15, 2017
Jacob’s Creek Reserve Shiraz
$48.00 on a case of 12
ad
WEEK 3: FEBRUARY 16 – 22, 2017 382002
Smirnoff Raspberry Vodka
WEEK 4: FEBRUARY 23 – MARCH 1, 2017 Robert Mondavi Private Selection Cab/Sav
Tr
392225
$48.00 on a case of 12
DEAL OF THE WEEK NON-PARTICIPATING STORES
The following stores are encouraged to build Cut‑case displays to promote the weekly deals (Manager’s discretion). These stores will not be forced allocated inventory. Please ensure sufficient stock is ordered.
Marketing & Product Guide | 29
Deal of the Week
Cozy Up
non-participating stores
Signage Components & Re-order Codes
Ima g
e Su
Ima g
bjec
e Su
Cha
bjec
nge
t to
Cha
nge
nl y
t to
Ima g
e Su
Cha
nge
O
t to
Deal of the Week Generic Riser Wrap Kit English: DMS-W1117-DOW-025 Bilingual: DMS-W1117-DOW-027
y
Deal of the Week Generic Cut‑Case Backer Card English: DMS-W1117-DOW-024 Bilingual: DMS-W1117-DOW-026
bjec
C op
DEAL OF THE WEEK NON-PARTICIPATING STORES
Deal of the Week Pricer Cards ALL Stores – Re-order# DMS-P1217-DOW-023
Merchandising Instructions Cut Case Display (For stores that have available floor space)
• P lease set up a Cut-case display using the provided generic signage.
Tr
ad
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• M erchandise Pricer Cards in front of products.
30 | Period 12
Cut-case display Weeks 1 & 3
Cut-case display (Case Savings) Weeks 2 & 4
nl y
The Winter issue of More Food & Drink will be distributed the week of January 30th, 2017. More Food & Drink can be merchandised as soon as you receive your shipment.
What’s Inside
O
Tutti Italiano! Start your party with Prosecco and Venetian-style hors d’oeuvres, then check out our tips on making pizza. We pair delicious recipes with five classic Italian wines and share some new ideas for using Italian spirits—including a new take on the Aperol Spritz.
Shipments
y
For the list of featured products please see the Food & Drink Table section of this guide.
C op
• All stores will receive an allocation of More Food & Drink publications. • Distribution is limited and stores will receive fewer copies than Food & Drink. • There are no additional copies available to re-order.
Online Content
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If your store runs out of copies you can direct customers to visit www.lcbo.com/foodanddrink where a selection of content from More Food & Drink is available.
Marketing & Product Guide | 31
Cozy Up
More Food & Drink
Merchandising Instructions
• If your store has the Food & Drink Table fixture, please only merchandise copies of More Food & Drink on the table using the provided Self Merchandisers – see the Food & Drink Table section in this guide for details. • For stores without the Food & Drink Table fixture, More Food & Drink should be merchandised prominently in your Food & Drink magazine fixture using the same signage as P11 (see below).
nl y
• The fixture should be positioned in the selling area of the store.
• If your store does not have a stand, please display More Food & Drink at all checkouts, customer service and the Information centre. • If you have any Food & Drink Winter issues remaining, display both publications in the fixture.
O
• Once your supply has been depleted, please store the fixture until the next issue arrives. Do not use the stand to display other materials.
Coming Soon
The Spring 2017 issue of Food & Drink will be available in stores March 15, 2017.
Signage
C op
y
The next issue of More Food & Drink will be available the week of April 3, 2017.
Please use same signage provided for Period 11.
Where to install sign
Re-order Code
PERIOD 12 FOOD & DRINK Header Card English/Bilingual
FOOD & DRINK Metal Fixture
W1117-FDH-069
ad
e
Component
Tr
PERIOD 12 FOOD & DRINK "A" Frame Sign
32 | Period 12
FOOD & DRINK "A" Frame Fixture
English/English: W1117-FDA-070
English/French: W1117-FDA-071
Images
O
Key Dates Install: January 29, 2017 Take Down: February 25, 2017
nl y
Food & Drink Table
C op
y
Participating Stores
Tr
ad
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1, 10, 15, 17, 21, 22, 23, 31, 38, 41, 44, 51, 55, 57, 65, 74, 82, 115, 130, 148, 149, 156, 171, 185, 187, 191, 195, 198, 211, 217, 221, 226, 227, 228, 233, 250, 252, 253, 263, 269, 279, 288, 298, 300, 310, 326, 329, 344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 390, 391, 392, 394, 397, 401, 404, 407, 411, 412, 416, 427, 428, 437, 438, 443, 445, 452, 457, 459, 470, 481, 485, 490, 491, 497, 500, 522, 523, 528, 536, 542, 545, 551, 554, 569, 573, 575, 579, 580, 584, 587, 602, 605, 609, 618, 619, 623, 624, 627, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 700, 703, 706, 741, 776
Marketing & Product Guide | 33
Cozy Up
Food & Drink Table Merchandising Instructions: • The Winter issue of More Food & Drink is to be distributed in stores the week of January 30, 2017. More Food & Drink can be merchandised as soon as you receive the shipment.
• Self Merchandiser on table, please refer to your tables planoguide (on the following pages) for placement. Participating stores will receive four (4) Self Merchandisers. Bilingual stores will receive three (3) english/ one (1) French.
nl y
• Merchandise the More Food & Drink magazine in the Self Merchandisers.
Signage Components The following signage will be sent to participating stores before Period 12 begins.
O
Enhanced Sign
Small Table
English: P1217-FDT-039 Bilingual: P1217-FDT-040
English: P1217-FDT-041 Bilingual: P1217-FDT-042
Brochure Header Card
DMS-P1217-FDT-043
DMS-P1217-FDT-044
Mini-Pole Topper Signs
Self Merchandiser
Tr
ad
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In-section Hot Buttons
Image not available.
Shelf Talkers
C op
Large Table
y
Image not available.
English DMS-P1217-FDT-155 Bilingual DMS-P1217-FDT-156
34 | Period 12
English DMS-P1217-FDT-153 Bilingual DMS-P1217-FDT-154
English DMS-P1217-FDT-158 Bilingual DMS-P1217-FDT-159
Cozy Up
Food & Drink Table
Group 1 – Large 7’ Table + 2 Small End Tables Participating Stores 17, 22, 23, 31, 41, 44, 51, 55, 65, 74, 82, 130, 148, 156, 171, 191, 195, 198, 211, 221, 226, 227, 228, 233, 250, 279, 288, 298, 300, 310, 326, 344, 351, 361, 381, 383, 391, 397, 401, 407, 427, 437, 438, 443, 445, 470, 481, 485, 490, 491, 497, 528, 536, 542, 551, 569, 575, 579, 587, 602, 605, 609, 623, 627, 630, 631, 633, 634, 640, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 703, 706, 741
nl y
Participating Products Location
LCBO#
Description
Size
A
45195
Ruffino Chianti Classico Riserva Ducale DOCG
B
264333
Terre Del Barolo Barolo DOCG
C
442491
Fantini Farnese Numero Uno Primitivo
D
231779
Bartenura Moscato- Kpm Igt
E
176834
Aperol
F
469643
Rossi D'Asiago Limoncello
G
484204
Malfy Gin
H
525188
Peroni Nastro Azzurro 6 Pk-B
I
435222
Tenuta Sant Antonio Amarone Del Val Selezione
750 mL
J
2253
Disaronno Originale Amaretto
750 mL
K
394387
Villa Sandi Prosecco Il Fresco DOC, Treviso
750 mL
L
340570
Val D'Oca Prosecco DOCG
750 mL
1
Metal Pole
2
Metal Pole
3
Metal Pole
4
Metal Pole
L
O
C op
y
6X330mL
Prosecco for Entertaining
Spirits of Italy
C
B
B3
Food & Drink Magazine Holder
A
B3
A
F3
E
6 facings facings
E
Food & Drink Magazine Holder
F
4 facings
H
BOX SIGN
6 facings
J
facings 6 facings
6 facings
F3
I
G
facings 6 facings
4
Food & Drink Magazine Holder
e
4 facings
750 mL
Pizza & Beer
D
Tr
Food & Drink Magazine Holder
2
750 mL
750 mL
6 facings facings
1 facing
750 mL
Icionic Italian Wines
ad
K
750 mL
750 mL
C
1
750 mL
3
1 facing
G Marketing & Product Guide | 35
Cozy Up
Food & Drink Table Group 2 – Large 7' Table + 4 Side Tables
Participating Stores 1, 10, 15, 21, 38, 115, 149, 187, 217, 252, 253, 263, 329, 346, 355, 359, 367, 373, 378, 390, 392, 394, 404, 412, 416, 459, 522, 523, 545, 554, 573, 618, 619, 624, 632, 641 Participating Products Location
LCBO#
Description
A
45195
Ruffino Chianti Classico Riserva Ducale DOCG
B
264333
Terre Del Barolo Barolo DOCG
C
442491
Fantini Farnese Numero Uno Primitivo
D
525188
Peroni Nastro Azzurro 6 Pk-B
E
176834
Aperol
F
469643
Rossi D'Asiago Limoncello
G
484204
Malfy Gin
H
2253
Disaronno Originale Amaretto
I
435222
Tenuta Sant Antonio Amarone Del Val Selezione
750 mL
J
394387
Villa Sandi Prosecco Il Fresco DOC, Treviso
750 mL
K
340570
Val D'Oca Prosecco DOCG
L
231779
Bartenura Moscato- Kpm Igt
1
Metal Pole
Icionic Italian Wines
2
Metal Pole
3
Metal Pole
4
Metal Pole
nl y 6X330mL
O
y
C op
750 mL 750 mL 750 mL
750 mL 750 mL
Spirits of Italy
ad
C
Tr
Food & Drink Magazine Holder
D
E
E
6 facings
H
F
F
3 facings
H
1 facing
3 facings
G
6 facings Food & Drink Magazine Holder
3 facings
6 facings
BOX SIGN
6 facings
L
A 6 facings A
6 facings
3 facings
D
B 3 facings
B
6 facings
1 facing
Food & Drink Magazine Holder
6 facings
F
3 facings
3
G
6 facings
4
Food & Drink Magazine Holder
e
B 3 facings
1
1 facing
36 | Period 12
750 mL 750 mL
C 6 facings
2
750 mL
Prosecco for Entertaining
I
D
750 mL
Pizza & Beer
3 facings
J 3 facings
Size
H
1 facing
K
3 facings
Cozy Up
Food & Drink Table
Group 3 – Small 5' Table + 2 Small End Tables Participating Stores 411, 500, 776 Participating Products LCBO#
Description
Size
45195
Ruffino Chianti Classico Riserva Ducale DOCG
750 mL
264333
Terre Del Barolo Barolo DOCG
750 mL
C
442491
Fantini Farnese Numero Uno Primitivo
D
435222
Tenuta Sant Antonio Amarone Del Val Selezione
E
340570
Val D'Oca Prosecco DOCG
F
394387
Villa Sandi Prosecco Il Fresco DOC, Treviso
G
484204
Malfy Gin
H
469643
Rossi D'Asiago Limoncello
I
176834
Aperol
J
2253
Disaronno Originale Amaretto
K
525188
Peroni Nastro Azzurro 6 Pk-B
L
231779
Bartenura Moscato- Kpm Igt
1
Metal Pole
2
Metal Pole
3
Metal Pole
4
Metal Pole
e
Tr
Food & Drink Magazine Holder
D
6 facings
O
750 mL 750 mL 750 mL
y
6X330mL 750 mL
Pizza & Beer
3
B
6 facings
A
3 facings Food & Drink Magazine Holder
A
I
H
6 facings
4 facings
6 facings
BOX SIGN
4
K 4 facings
750 mL
Iconic Italian Wines
ad C 6 facings
750 mL
Spirits of Italy
B
L
750 mL 750 mL
3 facings
1 facing
750 mL
C op
Prosecco for Entertaining
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A B
E
6 facings
E 3 facings
Food & Drink Magazine Holder
2
F
6 facings
1
G
6 facings
Food & Drink Magazine Holder
Location
J
1 facing
F
3 facings Marketing & Product Guide | 37
Cozy Up
Food & Drink Table Group 4 – Small 5' Table + 4 Side Tables Participating Stores 185, 269, 428, 457, 580, 584, 700 Participating Products LCBO#
Description
A
176834
Aperol
750 mL
B
2253
Disaronno Originale Amaretto
750 mL
C
45195
Ruffino Chianti Classico Riserva Ducale DOCG
D
264333
Terre Del Barolo Barolo DOCG
E
469643
Rossi D'Asiago Limoncello
F
484204
Malfy Gin
G
442491
Fantini Farnese Numero Uno Primitivo
H
525188
Peroni Nastro Azzurro 6 Pk-B
I
435222
Tenuta Sant Antonio Amarone Del Val Selezione
750 mL
J
394387
Villa Sandi Prosecco Il Fresco DOC, Treviso
750 mL
K
340570
Val D'Oca Prosecco DOCG
750 mL
L
231779
Bartenura Moscato- Kpm Igt
1
Metal Pole
Spirits of Italy
2
Metal Pole
3
Metal Pole
4
Metal Pole
O
y
750 mL
Iconic Italian Wines
A
3 facings
3
6 facings
6 facings
K
A 6 facings
BOX SIGN
1
E 6 facings E
6 facings
4 facings
2
G
F 6 facings Food & Drink Magazine Holder
H
H 6 facings
G
2 facings
F
6 facings
Food & Drink Magazine Holder
Food & Drink Magazine Holder
B
ad
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Food & Drink Magazine Holder
I 3 facings
6X330mL
Prosecco for Entertaining
4
D 6 facings
750 mL
Pizza & Beer
C 2 facings
D 4 facings
38 | Period 12
750 mL
e
C 1 facing
750 mL 750 mL
B 6 facings
3 facings
750 mL
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J
Size
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Location
1 facing
L
3 facings
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Special Promotions Fixture
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Key Dates Install: January 29, 2017 Take Down: February 25, 2017
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Participating Stores
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10, 15, 17, 21, 22, 23, 31, 34, 38, 41, 44, 51, 55, 65, 74, 82, 102, 106, 115, 130, 132, 145, 148, 149, 156, 164, 168, 171, 185, 187, 191, 195, 198, 211, 212, 221, 226, 227, 228, 233, 243, 250, 252, 253, 263, 279, 288, 298, 300, 310, 325, 326, 329, 334, 344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 411, 412, 416, 427, 428, 437, 438, 443, 445, 452, 457, 459, 470, 481, 485, 490, 491, 497, 499, 500, 522, 523, 528, 536, 542, 544, 545, 546, 551, 554, 555, 566, 569, 575, 579, 580, 584, 587, 590, 601, 602, 605, 609, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 700, 702, 703, 706, 741
Marketing & Product Guide | 39
Cozy Up
Special Promotions – Shari’s Pick & Cocktail Pick Shari’s Pick – Participating Products LCBO#
Description
Size
Offers
141952
Pasqua Passimento Rossi IGT
750 mL
$2.00 LTO
357236
Chimay Blue Cap
330 mL
Merchandising Instructions • Replace the Period 11 Poster with the Period 12 versions.
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• Continue merchandise the Period 11 drum sign.
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• Ensure sufficient stock is ordered to maintain this program for the duration of Period 12.
40 | Period 12
Cozy Up
Special Promotions - Shari’s Pick & Cocktail Pick
Shari’s Cocktail Pick — the Rusty Nail
Stores are to merchandise the fixture with the four products below. If you do not carry one of these please use another close substitute. Beer will no longer be merchandised on this fixture and will only be promoted in the beer section.
Merchandising Instructions
LCBO#
Description
Size
2253 31864 215988 153965
Disaronno Amaretto Disaronno Amaretto Luxardo Amaretto Di Saschira Mcguinness Amaretto Dell Amorosa
750 mL 375 ml 750 mL 750 mL
• At the start of the Period 12 promotion, replace the Period 11 poster with the Period 12 “Cocktails” poster. • C ontinue merchandising the Period 11 “Shari’s Cocktail Pick” drum sign.
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Participating Products
• E nsure sufficient stock is ordered to maintain this program for the duration of the period (end of Period 12).
O
• M erchandise the Recipe Card and Recipe Card Backer Card in the Adjustable Wire Brochure Holder (helloLCBO# 749515), at the same height as the top shelf on each side of the Cocktails Special Promotions Fixture. Please use half of the recipe cards for each side of the display.
Adjustable Brochure Holder helloLCBO Re-order# 749515
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• If you have room please merchandise LCBO#152728 Cocktail Shaker Stainless Steel on the display.
Marketing & Product Guide | 41
Cozy Up
Special Promotions Fixture – Signage Components
RECIPE CARD TAKE-AWAY
Wine (English/Bilingual) P1217-SPP-094
English P1217-COM-182 Bilingual P1217-COM-183 RECIPE CARD BACKER
Cocktail (English/Bilingual) P1217-SPP-095
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SHARI’S PICK DRUM SIGNS
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SHARI’S PICK POSTERS
Shari’s Pick: English P1117-SPD-096
English P1117-SPD-098 Bilingual P1117-SPD-099
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Cocktail:
Bilingual P1117-SPD-097
Shari’s Pick Shelf Talkers: DMS-P1217-ONS-054
English P1117-COM-184
42 | Period 12
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Mini Thematic This is a sold program. Participation is mandatory.
Participating Stores
O
Key Dates Install: January 29, 2017 Take Down: Februry 25, 2017
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1, 4, 5, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 51, 55, 60, 62, 63, 64, 65, 68, 72, 74, 79, 82, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 139, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 168, 171, 179, 182, 185, 187, 188, 190, 191, 195, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 227, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 310, 311, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 411, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 509, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 640, 641, 643, 644, 649, 652, 653, 654, 655, 658, 661, 667, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776
Marketing & Product Guide | 43
Mini Thematic
Cozy Up
participation is mandatory
Mini Thematic Program Enhancements In order to better serve our customers and continue to drive sales, we have enhanced the Mini Thematic Program. Mini Thematic "A"
Mini Thematic "B"
This is the existing program with displays on the Mini Thematic "A" End Aisle (formerly Mini Thematic End Aisle) in the front of stores (please refer to your stores floor plan). Stores will be provided Category Signs, Shelf Talkers and a Customer Takeaway to help promote the program. The following enhancements have been made to the program:
This new program will have displays on the Mini Thematic "B" End Aisle (formerly Gifting Promo End Aisle) in the front of your stores (please refer to your store floor plans). The program will include the following specifics:
• T he number of participating products for this program is nine (9).
• Signage will consist of Category Sign and Shelf Talkers only. • P articipating stores are required to list all nine (9) products for the duration of the period and one (1) case of each product will be forced out.
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This is a supplier paid program and stores must merchandise all nine (9) SKU's on the Mini Thematic Promotional Fixture Ends.
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he 1–in/1–out rule does not apply on the Mini Thematic Promotional Fixtures. • T
• The Period 11 Mini Thematic "A" (formerly Mini Thematic) will feature Customer Favourites of 2016. he Period 11 Mini Thematic "B" (formerly Gifting Promotional Fixture End) will feature Wines. • T o support the sales and marketing strategy, it is mandatory to feature all SKUs participating in the programs. • T • T he Promotional Fixtures must be fully merchandised at all times.
• All brands must be featured to ensure a healthy looking display that is ready‑for business. • If a store is bringing in additional inventory to support the Mini Thematic Promotional Fixture Program, the 1–in/1–out rule does not apply during the promotional Periods. • If a store decides to list a featured product AFTER the promotional Period has concluded, the 1–in/1–out rule does apply.
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MINI THEMATIC
• P articipating stores are required to list all nine products for the duration of the period and one (1) case of each product will be forced out.
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• T he number of participating products has been standardized to nine (9).
(formerly Gifting Promo End Aisle)
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(formerly Mini Thematic Promo End Aisle)
EXAMPLE FLOOR PLAN – Please refer to your store’s floor plan Mini Thematic "A" – formerly Mini Thematic Mini Thematic "B" – formerly Gifting Promo End 44 | Period 12
Mini Thematic ‘A’ – Europe’s Best Sellers
Cozy Up
participation is mandatory
Overview
Product Description
Size
Offers
171314
Grand Sud Merlot
1000 mL
$1.00 LTO
298505
La Vieille Ferme Cotes Du Luberon Aoc
750 mL
$1.50 LTO
563338
Veuve Clicquot Brut Champagne
750 mL
20 BAM
621888
Relax Riesling , Mosel
750 mL
$1.50 LTO
512335
Fantini Farnese Montepulciano Dabruzzo
1500 mL
$1.00 LTO
229542
Folonari Pinot Grigio Delle Venezie
750 mL
$1.00 LTO
897702
Bottega Vino Dei Poeti Prosecco Doc
750 mL
$1.50 LTO
141432
SOGRAPE GAZELA VINHO VERDE
750 mL
5 BAM
243055
Beronia Tempranillo Rioja
750 mL
$1.50 LTO
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Merchandising Instructions
Image not available.
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LCBO#
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Participating Products
Perpendicular Hot Buttons Re-order# DMS-P1217-PFM-036
• Insert the provided “Europe’s Best Sellers” category sign into the sign band on the Mini Thematic “A” Fixture. • Merchandise the pre-printed Shelf Talkers in front of the participating products on the Mini Thematic “A” Fixture and in‑section. • Participating stores will also receive perpendicular Hot buttons featuring our category managers (experts). Please merchandise these Hot Buttons in-section. Ima g
e Su
bjec
t to
Cha
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europe’s best sellers
ad
Promo Fixture Sign – Short (English/Bilingual) Re-order# P1217-PFM-028
nge
Ima g
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bjec
europe’s best sellers
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Promo Fixture Sign – Long (English/Bilingual) Re-order# P1217-PFM-029
t to
Cha
nge
MINI THEMATIC A – EUROPE’S BEST SELLERS
This period we are featuring some tried-and-true favourites from five traditional winemaking countries in Europe, all affordable, true to their roots and sure to wow. These are all bestsellers in the European wines category and sure to sell quickly with their LTO and BAM’s. While there isn’t a brochure this period, customers can learn about how these wines became such hits — and get expert tips on how best to serve and enjoy them on lcbo.com.
Image not available.
Promo Fixture Shelf Talker (English/Bilingual) Re-order# DMS-P1217-PFM-033 Marketing & Product Guide | 45
Mini Thematic ‘B’ – Give Your Host the Most
Cozy Up
participation is mandatory
Overview As a reminder, the Gifting Promo Fixture is now a second Mini‑Thematic display (Mini Thematic “B”) featuring products with a specific focus. This period we will be promoting “Give Your Host the Most”.
Product Description
Size
Offers
85316
Blu Giovello Prosecco
750 mL $2.00 LTO
212480
Georges Duboeuf Beaujolais AOC
750 mL $1.00 LTO
217273
Mumm Cuvee Napa Brut Prestige
253229
Bougrier Vouvray Chenin Blanc
293043
Stoneleigh Marlborough Sauvignon Blanc
441543
Wakefield Promised Land Shiraz
460170
Santa Rita Medalla Real Gran Reserva Cabernet Sauvignon
750 mL $3.00 LTO
462853
Ménage à Trois Silk Red Blend
750 mL $2.00 LTO
481556
Eastdell Riesling VQA
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LCBO#
750 mL 15 BAM
750 mL $2.00 LTO 750 mL 10 BAM
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750 mL $2.00 LTO
750 mL $1.00 LTO
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Merchandising Instructions
• Insert the provided “Give Your Host the Most” category sign into the sign band on the Mini Thematic “B” Fixture.
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• M erchandise the pre-printed Shelf Talkers in front of the participating products on the Mini Thematic “B” Fixture and in‑section.
GIVE YOUR HOST THE MOST
GIVE YOUR HOST THE MOST
25456
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Promo Fixture Sign – Short (English/Bilingual) Re-order# P1217-PFM-030
Nesting Table Sign STORE 10 ONLY (Bilingual) Re-order# DMS-P1117-PFM-032 Image not available.
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SEASONAL PERIOD 11– 13MOST MINI THEMATI C BSIGNAGE – GIVE YOUR HOST THE
Participating Products
Promo Fixture Shelf Talker (English/Bilingual) Re-order# DMS-P1217-PFM-035
46 | Period 12
25456
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Gifting
LCBO#
Component
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Key Dates Start Date: January 29, 2017
QTY per case
Retail
75
$0.95
Year Round 95¢ Bags & Hot Button
Year Round LCBO 95¢ Bags
Year Round Boxes
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381301
Year Round Rigid1 Bottle Round Box
24
$4.95
383141
Year Round Rigid 2 Bottle Oval Box
12
$7.95
464263
Year Round 1 Bottle Folding Box
24
$2.50
464271
Year Round 2 Bottle Folding Box
12
$3.50
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383125
Year Round Vessels & Wrap Kit
Year Round Galvanized Beer Pail
12
$6.95
756361
Year Round Galvanized Wine Pail
12
$6.95
691311
Generic Gift Tag (English)
50 per bundle
691303
Generic Gift Tag (French)
50 per bundle
151688
Year Round Wrap Kit (wraps 24 pails)
1 kit
$3.50
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751602
Marketing & Product Guide | 47
Cozy Up
Gifting – 95¢ Bag Hot Button LCBO Overview All stores will receive Hot Button signs to promote our P12 Italia 95c bags. Install the 95¢ Bag Hot Button Sign at each cash end with the existing clip. Install one sign on all cash ends (even if there are two baskets).
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Select stores are to merchandise the 95c Bags on End Aisles in the Metal 95c Bag Holders.
Description
Reorder #
95¢ Bag Hot Button Signs
P1217-GFT-363
95¢ Bag Hot Button Sign Clip
NIHK102
Clip NIHK102
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Stores in FLS designated areas MUST display the bilingual side of the sign.
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Replacement signs and clips can be ordered from helloLCBO 416.365.5932.
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Install signs upon receipt.
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Please remove all the Year-Round 95¢ bags to encourage full sell through of the new P12 Italia 95c bags.
Sign (English Over Bilingual) P1217-GFT-363
Direct Inquiries to helloLCBO: 416–365–5932 Store Support Toll Free: 1-877-522-6411
48 | Period 12
Cozy Up
Gifting – 95¢ Bag Hot Button Vintages
Overview All stores will receive Hot Button signs to promote our Vintages 95¢ bags.
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Install the Vintages Hot Button Sign upon receipt at all cash ends that are merchandising vintages 95c bags. Please use existing clip. Install one sign on all cash ends (even if there are two baskets).
Reorder #
95¢ Bag Vintages Hot Button Signs
DMS-VIN17-GFT-146
95¢ Bag Hot Button Sign Clip
NIHK102
Clip NIHK102
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Stores in FLS designated areas MUST display the bilingual side of the sign.
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Description
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Replacement signs and clips can be ordered from helloLCBO 416.365.5932.
Sign (English Over Bilingual) DMS-VIN17-GFT-146
Direct Inquiries to helloLCBO: 416–365–5932 Store Support Toll Free: 1-877-522-6411
Marketing & Product Guide | 49
Cozy Up
Gifting – Featured Gift Program Featured Gift Program The Period 12 Gifting program will focus on gifting options for Valentine’s Day and Red Carpet Events.
Participating Stores
Valentine’s Bottle Bag LCBO# 493114 Retail $2.95
Plexi Fabric Bag Sign Insert DMS-W1117-GFT 104
Period 12 Shopping Guide Spread
End Aisle Backer Card
Valentine’s Day Gift Tag
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Nesting Table #1 Sign DMS-P1217-DTS-065
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1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 51, 55, 57, 58, 60, 61, 62, 63, 64, 65, 68, 72, 74, 79, 80, 82, 83, 90, 93, 95, 97, 102, 106, 115, 122, 125, 130, 132, 140, 145, 148, 149, 150, 153, 154, 155, 156, 164, 165, 166, 168, 171, 177, 179, 182, 185, 187, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 227, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 310, 311, 324, 325, 326, 329, 333, 334, 340, 341, 343, 344, 346, 351, 355, 359, 360, 361, 362, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 592, 598, 599, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 636, 638, 640, 641, 643, 644, 645, 649, 651, 652, 653, 654, 655, 657, 658, 661, 665, 677, 694, 697, 698, 699, 700, 702, 703, 706, 741, 771, 776
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Valentine’s Day Merchandising Tool Kit - Select Store Only Re-order# P1217-VMK-247
Mini Backer Cards
50 | Period 12
Riser Wrap
Cozy Up
Gifting – Nesting Table #1
Merchandising Option A – Nesting Table #1
Participating Stores
Participating stores will receive the following signage components
• P roducts to be merchandised according to placement map.
1, 10, 22, 23, 35, 38, 41, 51, 55, 74, 82, 115, 130, 149, 156, 164, 187, 198, 211, 212, 217, 226, 227, 248, 249, 250, 253, 263, 279, 310, 329, 334, 346, 351, 355, 359, 371, 373, 378, 390, 391, 393, 394, 401, 404, 411, 412, 417, 438, 445, 453, 459, 486, 490, 495, 497, 500, 542, 545, 554, 556, 568, 573, 575, 579, 580, 587, 590, 599, 601, 602, 617, 618, 619, 623, 624, 627, 632, 633, 640, 643, 649, 652, 653, 655, 658, 699, 703, 741, 771
• T here are 5 products, faced x 3 on long sides of table. The middle facing of each product has to pre-wrapped with Valentine’s Organza bag. Remaining bags to be merchandised in Acrylic Fabric bag merchandisers on short side of table.
• Acrylic Fabric Bag Insert Sign • Nesting Table #1 Sign
Merchandising Overview
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Components
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Nesting Table #1 is the primary location for gifting items. The selected products to be merchandised on Nesting Table #1 are the 21 participating products on the following page. When the seasonal gifting items (fabric bottle bags) are sold through, stores are encouraged to replenish with pre-wrapped year round pails.
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• S tore manager may modify product selection based on customer buying patterns and demographics; however alternate products must support the theme.
Marketing & Product Guide | 51
Cozy Up
Gifting – Nesting Table #1 Participating Products – Nesting Table #1 Please order two or three cases of each of the 21 products. LCBO # Product Description A* 485623 Apothic Inferno Red Blend B 470070 The Ned Sauvignon Blanc C 122077 Georges Duboeuf Beaujolais-Villages D 267781 Voga Moscato Frizzante E* 476903 Pasqua Romeo And Juliet Val Ripasso Superiore Doc F 147504 13th Street Cuvee Rose Sparkling Wine G 493114 Valentines Organza Bottle Bag H 284539 Trius Brut VQA I 396671 360 Double Chocolate Vodka
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Size 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL
400242 334060 468561 446526 217505 493114 468447 130047 48801 430389 418657
Baileys Chocolate Cherry Macallan Gold Tequila Rose Strawberry Cream Star Of Bombay Henry Of Pelham Cuvee Catharine Brut Rose VQA Valentines Organza Bottle Bag Viticolicoltori Acquesi Piemonte DOC Rosato (SEASONAL VALENTINES) Vintage Rosé Cuvée Brut Sparkling Louis Bouillot Perle d’Ivoire Brut Blanc de Blancs Crémant de Bourgogne Beringer Sparkling White Zinfandel Lily Sparkling Wine VQA
750 mL 750 mL 750 mL 750 mL 750 mL
U
425751
Sandara Frizzante Rose (SEASONAL VALENTINES)
750 mL
V
187914
Bottega rose gold brut sparkling (SEASONAL VALENTINES)
750 mL
W
468579
Les Valentines Carignan Syrah VdFrance (SEASONAL VALENTINES)
750 mL
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J* K L M N O P* Q R S T
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750 mL 750 mL 750 mL 750 mL 750 mL
* Featured in Period 12 Shopping Guide
3 Facings
C
3 Facings
D
3 Facings
E
S es ag es t n Vi Cas 2
R
H G
Gifting
2 Facings Organza Bag
e M
3 Facings
FRONT OF STORE
E
F
D
3 Facings
2 Facings
3 Facings
W
6 Facings
3 Facings
ad
3 Facings
3 Facings
T
3 Facings
Tr
3 Facings
L
K
J
3 Facings
B
I
3 Facings
A
3 Facings
C
3 Facings
3 Facings
M
Q
es tag es Vin Cas 2
3 Facings
B
3 Facings
L
K
3 Facings
V
2 Facings
P
A
3 Facings
J
Organza Bag
O
Gifting
3 Facings
I
3 Facings
U
2 Facings
N
52 | Period 12
SOFT DRESSING
SIGNAGE
Cozy Up Merchandising Option B – Promo Table Promo Table is the primary location to merchandise the seasonal gifting for stores without Nesting Tables. The selected products to be merchandised on the Promo Table are the 4 products featured in the Shopping Guide. When the seasonal gifting items (fabric bottle bags) are sold through, stores are encouraged to replenish with pre-wrapped year round pails.
Participating Stores
Participating stores will receive
Size
SIGNAGE
750 mL
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A 485623 Apothic Inferno Red Blend
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Product Description
D
C
6 Facings
LCBO#
G
Participating Products will be featured in the Period 12 Shopping Guide.
6 Facings
Participating Products – Promo Table
Pre-wrapped
year round pail
6 Facings
E
O
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4, 5, 10, 15, 17, 19, 34, 36, 41, 57, 58, 64, 83, 97, 102, 106, 148, 154, • Acrylic Fabric bag sign insert 168, 191, 207, 209, 211, 212, 226, 228, 233, 243, 249, 250, 252, 265, • Nesting Table #1 Sign 269, 279, 287, 288, 298, 326, 329, 334, 343, 344, 355, 359, 360, 361, 367, 371, 373, 378, 385, 386, 387, 391, 393, 394, 404, 407, 408, 412, 425, 431, 437, 443, 445, 457, 459, 486, 491, 495, 497, 499, 501, 505, 511, 522, 523, 532, 536, 540, 542, 544, 545, 549, 551, 554, 555, 568, 569, 573, 575, 580, 587, 590, 601, 609, 616, 617, 619, 623, 626, 627, Valentine’s Day 629, 631, 632, 633, 634, 635, 636, 638, 641, 642, 643, 651, 652, 653, Organza Bags 654, 658, 677, 694, 699, 702, 703 F
B 493114 Valentines Organza Bottle Bag
C 476903 Pasqua Romeo And Juliet Val Ripasso Superiore Doc Pre-wrapped Year Round Pail D
750 mL
E 400242 Baileys Chocolate Cherry
750 mL
750 mL
Pre-wrapped year round pail
H
6 Facings
A
Valentine’s Day Organza Bags
B
F 493114 Valentines Organza Bottle Bag
750 mL
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G 468447 Viticolicoltori Acquesi Piemonte DOC Rosato (SEASONAL VALENTINES) Pre-wrapped Year Round Pail H
Merchandising Overview
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• S tore manager may modify product selection based on customer buying patterns and demographics; however alternate products must match the theme. • P lease order 1-2 cases of each of the 4 products. • P re-wrap pail with year round wrap kit and product from the participating product list.
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Gifting – Valentine’s Day Merchandising Tool Kit Merchandising Instructions Please select one or both of the merchandising options below to display your Valentine’s products (Store Manager’s discretion).
Key Dates:
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Install: January 29, 2017 Take Down: February 15, 2017
Mini Backer Card • Please set up Cut-case display(s) using the provided signage.
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• Merchandise Bottle Neck Tags on participating products on display.
Backer Card
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• Please select a discretionary end to merchandise your Valentine’s Day products.
On Shelf
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• Merchandise Bottle Neck Tags on participating products on shelf.
54 | Period 12
Front End Merchandiser
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This is a sold program. Participation is mandatory.
Participating Stores
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Key Dates Install: January 29, 2017 Take Down: February 25, 2017
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1, 4, 5, 6, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 33, 35, 36, 38, 41, 50, 51, 55, 58, 59, 63, 64, 65, 68, 70, 74, 79, 80, 82, 86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 165, 185, 188, 190, 192, 195, 198, 200, 201, 207, 209, 210, 211, 216, 217, 218, 221, 226, 227, 228, 233, 243, 248, 249, 250, 252, 253, 263, 270, 278, 279, 288, 295, 298, 300, 310, 311, 312, 321, 325, 326, 334, 343, 344, 346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 391, 392, 397, 400, 401, 404, 411, 415, 420, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 481, 485, 486, 490, 491, 494, 495, 500, 501, 521, 522, 523, 528, 533, 540, 542, 544, 545, 549, 551, 554, 555, 556, 563, 564, 572, 573, 580, 587, 590, 593, 602, 605, 609, 617, 618, 624, 627, 629, 630, 631, 632, 633, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 694, 699, 741
Marketing & Product Guide | 55
Front End Merchandiser (FEM)
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participation is mandatory
FEM Sold Space Program The Front End Merchandiser program (FEM) has proven to generate incremental sales, create consistency across the stores, and encourage customers to discover new products. This is a sold program and participation is mandatory.
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Signage will be shipped to participating stores each Period.
Participating Products Description
470088 485623
Cupcake Black Forrest Decadent Red Apothic Inferno
Size 750 mL 750 mL
Merchandising Instructions
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For Period 12, the Sold Space program will feature Cupcake Black Forrest Decadent Red. and Apothic Inforno. It is imperative that stores reconfigure the shelves on the sold space display in order to feature these products effectively.
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LCBO#
Stores are required to use 3 shelves plus the plinth/base (i.e. The featured products should be water-falled on 3 shelves). The top shelf is used to display the box sign provided.
• Pre-printed Shelf Talkers
Box Sign – Taste Great One
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• Box Sign
56 | Period 12
SUMPTUOUS CALIFORNIA SELECTIONS FULLBODIED & SMOOTH
CUPCAKE BLACK FORREST DECADENT RED REG $14.95 470088
NOW $12.95
(D – 10 g/L) 750 mL
SAVE $2.00
Valid until February 26, 2017. Price subject to change without notice. While supplies last.
Shelf Talker
DMS-P1217-FEM-038
V1 Re-order: 25456 Take Down: FEB-26-2017
Signage Components
Front End Merchandiser (FEM)
Cozy Up
participation is mandatory
Stores participating in the Front End Merchandiser Program must also set up the core 200 mL Spirits Program.
Core 200 mL Spirits PPG Program
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The top 10 selling 200 mL Spirits, sorted by Product Profile Grouping (PPG), are to be set up on priority cash #2 (i.e. the cash desk that receives the second highest traffic). See the sample floor plans in your Front End Merchandiser Sold Space Implementation Guide for the location of the display. The display does not change from Period to Period as it is intended to protect the majority of sales generated from the Front End Merchandisers. Stores MUST list the Core SKUs that are associated to the PPG (Core 200 mL’s DO NOT count against a store’s total approved SKU count). The Core SKUs cannot be delisted.
PPG (See facing page)
PPG (See facing page)
PPG (See facing page)
PPG (See facing page)
PPG (See facing page)
PPG (See facing page)
PPG (See facing page)
PPG (See facing page)
PPG (See facing page)
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200 mL & 375 mL discretionary displays
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For the Core 200 mL Spirits feature, stores are required to use four shelves and plinth/base (i.e. two (2) products per shelf, total five shelves are required).
PPG (See facing page)
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Above example is based on Type 3. Staff Picks Basket
Think Shrink 750 mL Merchandiser
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The current direction for merchandising varies by region so stores are to contact their District Managers for direction in each district. Participating stores should have received fixtures for the Think Shrink 750 mL Merchandiser.
Participating Stores
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4, 6, 10, 13, 17, 22, 23, 41, 55, 63, 65, 74, 82, 95, 97, 102, 125, 132, 139, 144, 145, 153, 156, 168, 191, 196, 198, 201, 210, 211, 227, 229, 233, 237, 244, 250, 252, 253, 260, 270, 276, 276, 279, 286, 288, 298, 300, 325, 326, 344, 359, 367, 371, 381, 383, 386, 390, 392, 394, 397, 398, 401, 404, 411, 417, 420, 427, 437, 443, 452, 453, 459, 469, 470, 474, 474, 477, 486, 490, 491, 495, 497, 500, 511, 523, 536, 538, 544, 546, 549, 550, 551, 554, 555, 564, 569, 571, 573, 579, 580, 587, 601, 605, 617, 619, 627, 632, 633, 634, 635, 638, 640, 641, 643, 644, 645, 646, 651, 652, 653, 655, 656, 657, 658, 694, 697, 698, 699, 703, 706, 741, 776
Marketing & Product Guide | 57
Front End Merchandiser (FEM)
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participation is mandatory
Front End Merchandiser Core List – 2015/16 LCBO#
Description
Size
LCBO#
Description
271965
Smirnoff Vodka (P.E.T.)
200 mL
271965
Smirnoff Vodka (P.E.T.)
200 mL
447961
Fireball Whisky Shooter
200 mL
447961
Fireball Whisky Shooter
200 mL
393678
Baileys Irish Cream
200 mL
393678
Baileys Irish Cream
200 mL
586180
Iceberg Vodka
200 mL
586180
Iceberg Vodka
200 mL
413716
Wiser’s Deluxe
200 mL
602128
Polar Ice Vodka
200 mL
271338
Bacardi Superior
200 mL
413716
Wiser's Deluxe
200 mL
Alberta Premium
200 mL
BIG BRANDS
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BEER AND CHASERS
Size
245944
Alberta Premium
200 mL
245944
587816
Forty Creek Barrel Select
200 mL
271338
Bacardi Superior
200 mL
Grand Marnier
200 mL
251397
Walker's Special Old
200 mL
Jack Daniel’s Tennessee Whiskey
200 mL
251371
Canadian Club Premium
200 mL
271965
Smirnoff Vodka (P.E.T.)
200 mL
271965
Smirnoff Vodka (P.E.T.)
200 mL
447961
Fireball Whisky Shooter
200 mL
586180
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228031 215624
Iceberg Vodka
200 mL
393678
Baileys Irish Cream
200 mL
298729
St Remy Brandy
200 mL
586180
Iceberg Vodka
200 mL
413716
Wiser's Deluxe
200 mL
602128
Polar Ice Vodka
200 mL
245944
Alberta Premium
GLOBAL ROOTS
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COOL CONVENIENCE
351023
Absolut Vodka
200 mL
251371
Canadian Club Premium
200 mL
Grant's Family Reserve
200 mL
215624
Jack Daniel's Tennessee Whiskey
200 mL
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476382
200 mL
271338
Bacardi Superior
200 mL
602128
Polar Ice Vodka
200 mL
215624
Jack Daniel's Tennessee Whiskey
200 mL
271338
Bacardi Superior
200 mL
273318
Jägermeister
200 mL
619775
Appleton Estate V/X Rum Signature Blend
200 mL
UP-SPEND MAINSTREAM
PREMIUM DESTINATION 271965
Smirnoff Vodka (P.E.T.)
586180
Iceberg Vodka
351023
Absolut Vodka
200 mL
271965
Smirnoff Vodka (P.E.T.)
200 mL
200 mL
586180
Iceberg Vodka
200 mL
200 mL
393678
Baileys Irish Cream
200 mL
Canadian Club Premium
200 mL
Jack Daniel's Tennessee Whiskey
200 mL
298729
St Remy Brandy
200 mL
602128
Polar Ice Vodka
200 mL
Canadian Club Premium
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215624
251371
200 mL
447961
Fireball Whisky Shooter
200 mL
Jameson Irish Whiskey
200 mL
351023
Absolut Vodka
200 mL
393678
Baileys Irish Cream
200 mL
298729
St Remy Brandy
200 mL
272708
Grey Goose Vodka
200 mL
215624
Jack Daniel's Tennessee Whiskey
200 mL
273318
Jägermeister
200 mL
271338
Bacardi Superior
200 mL
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251371 320804
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MAINSTREAM SPIRITS
271965
Smirnoff Vodka (P.E.T.)
200 mL
586180
Iceberg Vodka
200 mL
602128
Polar Ice Vodka
200 mL
447961
Fireball Whisky Shooter
200 mL
393678
Baileys Irish Cream
200 mL
413716
Wiser's Deluxe
200 mL
251371
Canadian Club Premium
200 mL
351023
Absolut Vodka
200 mL
273318
Jägermeister
200 mL
215624
Jack Daniel's Tennessee Whiskey
200 mL
58 | Period 12
Spirited Pick
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This is a sold program. Participation is mandatory.
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Key Dates Install: January 29, 2017 Take Down: February 25, 2017
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Participating Stores – All Stores
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Spirited Pick Spirited Pick Basket Fixture
It’s been proven over and over again that Basket Fixtures are an extremely effective way of increasing sales of any product.
Participating Products DESCRIPTION
OFFER
MIX WITH
417592
Jack Daniel’s Tennessee Fire
$2.00 LTO
Mix it with Cider
200 mL
276568
Jack Daniel’s Tennessee Honey
$2.00 LTO
Mix with Cider
375 mL
396671
360 Double Chocolate Vodka
$1.00 LTO
Mix it with Coffee Liqueur
Merchandising Instructions • M erchandise the participating products in the basket.
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Stores participating in the Front End Merchandiser (FEM) program • F or a list of participating stores, please refer to the Front End Merchandiser section of this guide.
• P lease use a White Marker (reorder from Staples, Item# JIFEK400WT) to fill in product information on signs.
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• P lease be sure to include on the sign the “Mix With” information which your customers will surely find helpful.
This is an ongoing initiative.
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• S igns are printed double-sided to provide stores with the option of choosing one or two products at any one time – simply flip it over.
Non-FEM stores • S tores are encouraged to merchandise these great offers if baskets and space are available. Please try to re-purpose existing baskets. Additional baskets are NOT available for ordering at this time.
Re-order Code
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• Please follow all Health and Safety regulations.
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Basket Signs: DMS-FEM Black Signs
60 | Period 12
SIZE
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LCBO#
375 mL
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Seasonal & New Product Fixture Program Overview
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To keep this program fresh and engaging to our customers, a new set of signage with seasonal colours will be sent to stores at the start of Period 11. Please continue to merchandise New and Seasonal Products on this fixture as suggested by theme and corresponding signage.
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Key Dates Install: January 1, 2017 Take Down: March 25, 2017
Participating Stores
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4, 5, 6, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 33, 35, 36, 38, 40, 41, 44, 49, 50, 51, 55, 57, 62, 63, 64, 65, 70, 74, 82, 83, 84, 93, 95, 97, 102, 106, 115, 125, 130, 132, 139, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 195, 196, 198, 200, 207, 209, 211, 212, 217, 221, 226, 227, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 269, 270, 276, 278, 279, 286, 288, 295, 298, 300, 310, 325, 326, 329, 334, 340, 341, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 411, 412, 416, 417, 420, 425, 427, 428, 431, 432, 437, 438, 443, 444, 445, 449, 452, 453, 456, 457, 459, 465, 469, 470, 474, 477, 481, 483, 490, 491, 494, 495, 497, 499, 500, 505, 509, 511, 516, 522, 523, 526, 528, 532, 534, 536, 537, 538, 539, 540, 542, 544, 545, 546, 549, 550, 551, 553, 554, 555, 556, 559, 564, 566, 568, 569, 571, 573, 575, 579, 580, 584, 587, 590, 593, 601, 602, 605, 609, 614, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 640, 641, 642, 643, 644, 645, 646, 649, 651, 652, 653, 654, 655, 657, 658, 665, 677, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771, 776
NOTE: Not all stores on the Seasonal & New Product Fixture Program will receive the new listings as the force list does not necessarily go to those stores.
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Seasonal & New Product Fixture Program
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Signage and Re-order Information
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1. “Recent Arrivals/Recent Arrivals • Nouveaux Arrivages” Category Sign (English/Bilingual • Blank) Re-order# W1117-SPF-136 Use the fixture sign with RECENT ARRIVALS
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2. On Shelf box signs Re-order# W1117-SPF-137 Please use the box signs as required to merchandise products for each specific theme
Upcoming Product Release Schedule Period 12 Description
475012 476903 470245 425751 468579 468447 187914 479451 479980 479907 481366 453233 492447 488205 479899 486506 486605 486217 478297 484972 474478 476887 485623
Tenuta St. Antonio Monti Garbi Valpol Sup Ripasso Doc Pasqua Romeo And Juliet Valpolicella Ripasso Superiore Doc Piqueras Black Label Old Vine Garnacha Almansa Do Sandara Frizzante Rose (Seasonal Valentines) Les Valentins Carignan Syrah VdFrance (Seasonal Valentines) Viticolicoltori Acquesi Piemonte Doc Rosato (Seasonal Valentines) Bottega Rose Gold Brut Sparkling (Seasonal Valentines) Fassati Pasiteo Vino Nobile Di Montepulciano Docg Macallan 12 YO Double Cask Peychaud’s Aperitivo High River Canadian Whisky Du Bois Maple Whisky McGuinness Butterscotch Jose Cuervo Reserva de la Familia Crown Royal Apple Lost Rivers Triple Sec Limoncello Prince Igor Extreme Innis & Gunn Bourbon Dark Ale Shinnicked Stout Smuttynose Finestkind IPA Charlie Wells Dry Hopped Lager Apothic Inferno Red Blend (One-Shot Seasonal Listing)
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LCBO#
62 | Period 12
Retail
Size (mL)
$18.95 $18.95 $11.95 $12.95 $12.95 $13.95 $27.95 $19.95 $99.95 $25.95 $32.95 $32.95 $19.95 $179.95 $15.95 $29.50 $34.50 $14.80 $3.35 $3.15 $3.25 $2.75 $17.95
750 750 750 750 750 750 750 750 750 750 750 375 750 750 375 375 375 375 330 473 473 500 750
Check 25 (25 or Younger) Program • Rear Cash Register Sign • Window Showcard • Tent Card
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• Metal Floor Stand Sign
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Participating Stores – All Stores
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Social Responsibility In-store Signage
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• Perpendicular Shelf Talker (3” x 3”) Second-Party Purchase Program • Perpendicular Shelf Talker (3” x 6”) Both Programs • Front End Merchandiser Sign • Poster
• POS Screen
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• PA Announcement
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2017 Provincial Donation Box Program Through our provincial Donation Box Program, the LCBO is helping to improve the lives of countless Ontarians in the communities where we work and live. Period 12 (January 31, 2017 – February 27, 2017) Our featured charities on the Donation Box program this promotional period will be: 1. Muscular Dystrophy Canada – Coin box 2. TIRF (Traffic Injury Research Foundation) – Coin box
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Social Responsibility In-store Signage
The Check 25 (25 or Younger?) Program requests that customers who are 25 or younger, or appear to be, to have their valid i.d. ready to be checked. The aim is to build further awareness among our customers, encourage individuals to be proactive by having their i.d.’s ready if they are 25 or younger, and to help LCBO staff ensure that alcohol is not sold to minors.
SECOND-PARTY PURCHASE
Preventing sales to minors and those who are intoxicated is a year-round responsibility that we take very seriously. When staff has reasonable grounds to believe someone is buying for a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale. The “Did you know … 19+” in-store signage program informs customers about this policy and reinforces our commitment to responsible service.
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CHECK 25 (25 or YOUNGER?) PROGRAM
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Please remove/recycle previous versions of the Check 25 signs.
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New Check 25 signage package has been developed for all stores. This new package was shipped to you during Period 11.
64 | Period 12
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Social Responsibility In-store Signage
New Check 25 signage package has been developed for Period 11. This new package will be shipped to all stores. Please remove/recycle previous versions of the Check 25 signs.
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Please remove/recycle these signs
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Social Responsibility In-store Signage Participating Stores All Stores
Key Dates
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Start Date: January 1, 2017 Please keep the signs up until further notice
Signage Components and Merchandising Instructions
Please ensure that all signage components are replaced when they start peeling, begin to faded or look worn out.
1. Rear Cash Register Sign (Bilingual)
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Check 25 (25 or Younger?) Program
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NOTE: Image Subject to Change
• A ffix the four Velcro dots in each corner on the back of the sign, as well as on the back of each cash monitor.
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• Please ensure the creative is facing the customers.
• T he following stores and all new stores will not receive this signage component as it will not fit on the back of the new cash monitors (4, 144, 351, 378, 465, 532, 551, 580, 587, 600, 609, 627, 644). Re-order# DMS-SRP-401
Image Subject to Change
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2. Window Show Card (Bilingual) This sign was shipped to stores with three or more Window Show Card fixtures.
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• Install the sign on every third show card as part of the rotation with the current promotion turn’s show cards.
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Do not discard or replace this show card at the end of the promotional turn; it is to stay installed until further notice. Re-order# DMS-SRP-402
66 | Period 12
Image Subject to Change
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Social Responsibility In-store Signage
Check 25 (25 or Younger?) Program 3. Metal Floor Stand Sign (English/French)
• P lace metal stand with the 25 or Younger? sign in a prominent location near the entrance of the store (but not in the vestibule as that’s where the parking lot sign is sometimes displayed) or at the front of the cash – where you might see the Deal of the Week display.
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• T he stand should not go behind the cash, but rather in front of the cash as customers approach to check out. Re-order# DMS-SRP-403
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Image Subject to Change
4. Tent Card (Bilingual)
• D isplay the Tent Card on the Tasting Bar and/or in the special events kitchen for all in-store tastings and events.
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Re-order# DMS-SRP-404
Image Subject to Change
5. Perpendicular Shelf Talker 3" x 3" (English/French)
• A t Store Manager’s discretion, display the Perpendicular Shelf Talker in sections where customers 25 years of age and younger most frequently shop. • Each kit contains 20 pieces.
• Clips can be ordered through Central Supply (#691451)
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Re-order# DMS-SRP-405
Image Subject to Change
Second-Party Purchase Program 1. Perpendicular Shelf Talker 3" x 6" (English/French)
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• S tore Manager’s discretion, display the Perpendicular Shelf Talker in-section.
• Each kit contains 10 pieces. • Clips can be ordered through Central Supply (#691451)
Re-order# DMS-SRP-406
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Social Responsibility In-store Signage Signs for both programs 1. Front End Merchandiser Sign (Bilingual)
• T his sign is to be alternated between both the 25 or Younger? and Second-Party Purchase program on all FrontEnd Merchandisers.
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• A ffix the Velcro dots on the sign, on the bottom corners, and on the wall of the Front-End Merchandiser Fixture. Check 25 Program Re-order# DMS-SRP-407
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Re-order Codes Check 25 (25 or Younger?): Re-order# DMS-SRP-411 Second-Party Purchase: Re-order# DMS-SRP-412
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• A t Store Manager’s discretion, display both 25 or Younger? and Second-Party Purchase posters on the Community Board or within the customers’ line of vision as they approach the cash counter.
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2. Poster (English/French)
Second-party Purchase Program Re-order# DMS-SRP-412
Check 25 Program
3. POS Screen (Bilingual)
Second-Party Purchase
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• P OS screens displaying the Check 25 Program, as well as the Second-Party Purchase Program message, are included as part of the existing rotation.
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Check 25 Program
Second-Party Purchase
4. PA Announcements (Bilingual)
• T he in-store music includes Check 25, Second-Party Purchase and Giving Back program announcements.
• The announcements rotate every 15 minutes, in English and French, between music.
68 | Period 12
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Bonus AIR MILES® This is permanent signage. Please keep installed until further notice.
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Key Dates Giving Back: Thank You! Total Funds Raised Install: Upon receipt Take Down: February 26 , 2017
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Participating Stores – All Stores
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Always Taking Care
Parking Lot/Exterior Springer Sign
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Exterior Springer Sign
Thank you! Total Funds Raised Parking Lot Sign (English/French) Re-order# P1217-PLS-072
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Components & Re-ordering
Bonus AIR MILES® Parking Lot Sign (English/Bilingual)
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This is permanent signage. Please keep installed until further notice.
Merchandising Instructions
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• R eplace the red “Thank You!” Parking Lot sign with the blue “Giving Back: Thank you! ” Parking Lot sign. • If you have more than one Parking Lot Sign fixture, please display both the “Air Miles” and the “Thank You!” signs. • Ensure that the sign placement does not pose a potential health and safety risk.
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• D o not display the signs outside when there are strong winds, the display may tip over and cause injury.
IMPORTANT: Please keep the Check 25 sign at a safe place and re-use it in Period 13.
70 | Period 12
Shopping Cart Sign
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Key Dates Install: January 29, 2017 Take Down: February 25, 2017
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The inside of the shopping cart should always feature the Sold Supplier Program and the outside is always reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier signs are English and Bilingual depending on your store. Signs are to be installed by the start of the promotion.
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Participating Stores
Participation is mandatory for the following designated stores
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1, 4, 5, 6, 10, 15, 17, 21, 22, 23, 24, 26, 31, 33, 34, 35, 36, 38, 39, 41, 44, 45, 48, 49, 51, 55, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 80, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 139, 140, 144, 145, 148, 149, 154, 156, 163, 164, 166, 167, 168, 171, 179, 185, 187, 190, 191, 195, 196, 198, 200, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 226, 227, 228, 229, 233, 234, 237, 243, 244, 250, 252, 253, 260, 263, 265, 267, 270, 276, 279, 286, 287, 288, 300, 310, 311, 312, 325, 326, 329, 340, 344, 345, 346, 351, 353, 355, 359, 360, 361, 365, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 399, 401, 402, 404, 407, 408, 411, 412, 416, 417, 420, 428, 432, 437, 438, 440, 443, 444, 445, 446, 449, 453, 454, 456, 459, 465, 467, 474, 477, 481, 485, 486, 490, 491, 494, 495, 497, 499, 500, 502, 505, 507, 509, 511, 518, 521, 522, 523, 534, 536, 537, 539, 540, 542, 544, 546, 549, 550, 551, 554, 555, 556, 559, 564, 566, 569, 571, 572, 573, 575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 640, 641, 643, 644, 645, 651, 652, 653, 654, 655, 657, 658, 661, 665, 667, 694, 695, 698, 699, 702, 703, 706, 741, 771, 776
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Shopping Cart Sign
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participation is mandatory
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Thematic Sign (Sold to the Trade)
Participating Products Size 750 mL
Key Dates
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Do not remove until further notice.
$2.00
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Social Responsibility Sign
SAVE
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LCBO# Description Cupcake Black Forest 470088 Decadent Red
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Re-order# DMS-P1217-SCS-068
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Check 25 Shopping Cart Sign Re-order# DMS-SRP-411
2nd Party Purchase Shopping Cart Sign Re-order# DMS-SRP-412
Merchandising Instructions • A lternate between Check 25 and 2nd Party Purchase sign in shopping carts. (Signs were shipped in December to all stores with appropriate fixtures.)
72 | Period 12
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Bonus AIR MILES® reward miles Participating Stores
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This is permanent signage. Please keep installed until further notice.
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2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 94, 95, 96, 97, 98, 99, 101, 102, 103, 104, 105, 106, 107, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120, 122, 124, 125, 126, 127, 128, 129, 130, 131, 132, 133, 135, 136, 137, 138, 139, 140, 141, 142, 143, 144, 145, 146, 147, 148, 149, 151, 152, 153, 154, 155, 156, 157, 158, 159, 160, 161, 163, 164, 165, 166, 167, 168, 169, 170, 171, 172, 173, 175, 178, 179, 180, 181, 182, 183, 184, 185, 186, 187, 188, 189, 190, 192, 193, 194, 195, 196, 197, 198, 199, 200, 201, 202, 203, 204, 205, 207, 208, 209, 210, 212, 213, 214, 216, 217, 218, 219, 220, 221, 222, 223, 224, 225, 226, 227, 228, 229, 230, 231, 232, 233, 234, 235, 236, 237, 238, 239, 240, 241, 242, 243, 244, 245, 247, 248, 249, 250, 251, 252, 253, 254, 256, 257, 258, 259, 260, 261, 262, 263, 264, 265, 267, 268, 269, 270, 271, 272, 273, 274, 275, 276, 277, 278, 279, 281, 282, 283, 284, 285, 286, 287, 288, 289, 290, 291, 292, 293, 294, 295, 296, 297, 298, 300, 301, 302, 303, 304, 305, 306, 307, 308, 309, 310, 311, 312, 313, 314, 315, 317, 318, 319, 320, 321, 322, 323, 324, 326, 327, 328, 329, 330, 331, 332, 333, 334, 335, 336, 337, 338, 339, 340, 341, 343, 344, 345, 346, 347, 348, 349, 350, 351, 352, 353, 354, 355, 358, 359, 360, 361, 362, 363, 364, 365, 366, 367, 368, 369, 370, 371, 372, 373, 374, 375, 376, 377, 378, 379, 380, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 395, 397, 398, 399, 400, 401, 402, 403, 404, 405, 406, 408, 409, 410, 411, 412, 413, 414, 415, 416, 417, 418, 419, 420, 423, 424, 425, 426, 427, 428, 429, 430, 431, 432, 433, 434, 435, 436, 437, 438, 439, 440, 441, 442, 443, 444, 446, 447, 448, 449, 450, 451, 452, 453, 454, 455, 456, 457, 458, 459, 460, 461, 462, 463, 464, 466, 467, 469, 470, 471, 472, 473, 475, 477, 478, 479, 480, 481, 482, 483, 484, 485, 486, 487, 488, 489, 490, 491, 492, 493, 494, 495, 496, 497, 498, 499, 500, 501, 503, 504, 505, 506, 507, 509, 510, 512, 513, 514, 515, 516, 517, 518, 519, 520, 521, 522, 523, 524, 526, 527, 528, 529, 530, 531, 532, 533, 534, 535, 537, 538, 539, 540, 541, 543, 544, 545, 546, 548, 549, 550, 552, 553, 554, 555, 556, 557, 558, 559, 560, 561, 562, 563, 564, 565, 566, 567, 568, 569, 570, 571, 572, 573, 574, 575, 576, 577, 578, 579, 580, 581, 582, 583, 584, 586, 587, 588, 589, 590, 591, 593, 594, 595, 596, 597, 598, 599, 602, 603, 604, 605, 606, 607, 608, 609, 610, 611, 612, 613, 614, 615, 616, 617, 618, 619, 621, 622, 623, 624, 626, 627, 629, 630, 631, 632, 633, 634, 635, 636, 637, 638, 639, 641, 642, 643, 644, 645, 646, 649, 650, 651, 652, 653, 655, 657, 658, 677, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771 Marketing & Product Guide | 73
Bonus AIR MILES® reward miles
Cozy Up
this is permanent signage
Overview All stores received the following signage components to increase the awareness of the Bonus AIR MILES® reward miles program.
Components & Re-order#’s Component
Image
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Parking Lot Sign Re-order# BAM-PLS-180
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Window Decal English Re-order# DMS-BAM-WD-177
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1 Version • English/Bilingual
Bilingual Re-order# DMS-BAM-WD-178 1 Version • English/Bilingual
Generic Backer Card Re-order# BAM-BC-179
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1 Version • English/Bilingual
Perpendicular Shelf Talker Re-order# DMS-BAM-ONS-176
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1 Version • English/Bilingual 20/per bundle
At Store Managers discretion, merchandise the AIR MILES® Perpendicular Shelf Talkers throughout the store using Perpendicular Shelf Talker Clips (PSTC201404).
74 | Period 12
T SIGNATURE COLLECTION ra de C op y O nl y
The Signature Collection program is a permanent program; please continue to merchandise the pre-printed Shelf Talkers in-section at all times.
Participating Stores
1, 2, 5, 10, 15, 17, 18, 19, 21, 25, 26, 31, 35, 36, 37, 38, 40, 83, 106, 115, 140, 143, 148, 149, 154, 156, 163, 164, 171, 179, 182, 187, 195, 198, 212, 214, 217, 226, 243, 252, 253, 265, 287, 288, 295, 298, 311, 325, 326, 329, 333, 334, 344, 346, 355, 360, 367, 371, 378, 383, 384, 385, 386, 390, 393, 394, 398, 403, 404, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 457, 481, 483, 485, 486, 494, 495, 497, 499, 511, 521, 522, 523, 528, 532, 534, 536, 542, 545, 547, 553, 556, 566, 568, 569, 573, 579, 590, 593, 614, 616, 619, 623, 624, 629, 630, 631, 632, 634, 636, 641, 643, 698, 702, 771, 776
Marketing & Product Guide | 75
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Signature Collection Overview
Merchandising Instructions
These premium wines are perfect for a holiday feast. This season, we have paired each wine in the collection with a common holiday main course to help customers choose a quality product they can confidently serve with holiday dinner.
• Signature Collection products are to be merchandised on the TOP SHELF of their respective country of origin sections. This helps tell their premium story and create high visibility in section. • Merchandise the new Period 10 shelf talkers in front of participating products in section. • Merchandise the Perpendicular Shelf Talkers with designated participating product pairings in section.
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Our Signature Collection is comprised of benchmark LCBO wines that have been hand-selected by our expert buyers. They are iconic representations of the most famous regions in the world.
Participating Products Description
Size
Food Pairing
213934 245696 178541 404012 420000 399543 160143 317057 375097 390872 350454 394783 421073 428060 278689 289124 55533 56580 310409 325142 45195 319657 392720
Georges Duboeuf Beaujolais Brouilly Whitehaven Pinot Noir Batasiolo Barolo Graham's 10 Year Old Tawny Port Chateau Canteloup, Medoc AOC Wolf Blass Gold Label Chardonnay Castello Di Neive Barbaresco Masi Costasera Amarone Classico Lustau Los Arcos Amontillado Dry Sherry Wolf Blass Grey Label Shiraz Rodney Strong Alexander Valley Cabernet Sauvignon Dona Paula Estate Malbec Chateauneuf-du-Pape Chapoutier Les Grands Merisiers Rioja Bordon, Rioja Gran Reserva Brancott Letter Series B Sauvignon Blanc Laroche Chablis Saint Martin Latour Chardonnay Bourgogne Bouchard Père & Fils Pouilly-Fuissé Robert Mondavi Chardonnay Napa Valley Bouchard Beaune de Château Premier Cru Ruffino Chianti Classico Riserva Ducale Guy Saget Sancerre blanc Santa Rita Medalla Real Gran Reserva Carmenere
750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL 750 mL
Ham Ham Leg of Lamb Leg of Lamb Leg of Lamb Lobster Pork Roast Pork Roast Pork Roast Prime Rib Roast Beef Roast Beef Roast Beef Roast Beef Salmon Salmon Turkey Turkey Turkey Turkey Vegetarian Lasagna Vegetarian Lasagna Vegetarian Lasagna
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Signage Components
Shelf Talkers (English/Bilingual) Re-order# DMS-P1017-PFM-033
76 | Period 12
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LCBO#
Wine Fridge
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This is a Sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. Stores must bring in participating products for display in the wine fridge.
For product and Planoguide questions please call:
Bobby Panchu Product Manager European Wines 416-864-6801
Laura Ruffolo Acting, Product Manager Ontario Wines 416-864-6358
Marketing & Product Guide | 77
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Wine Fridge Turn 3 (PT12 –PT2) Participating Stores
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Group A Stores 1, 5, 10, 14, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 41, 83, 125, 140, 143, 148, 149, 156, 163, 164, 171, 179, 182, 183, 185, 188, 191, 195, 198, 202, 207, 212, 214, 217, 218, 219, 226, 228, 234, 242, 243, 248, 255, 269, 279, 288, 295, 311, 321, 326, 329, 334, 341, 346, 353, 355, 360, 362, 368, 371, 384, 385, 386, 388, 390, 391, 393, 394, 397, 398, 400, 408, 412, 415, 428, 431, 432, 434, 436, 437, 438, 444, 445, 452, 453, 456, 457, 470, 486, 494, 497, 499, 505, 511, 518, 528, 534, 536, 542, 545, 553, 555, 556, 566, 568, 569, 572, 573, 590, 614, 619, 623, 624, 627, 629, 630, 631, 632, 641, 658, 694, 697, 698, 699, 700, 702, 741, 771, 776
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Group B Stores 22, 23, 24, 26, 27, 33, 34, 35, 43, 44, 45, 50, 51, 52, 55, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 74, 77, 79, 80, 81, 82, 86, 87, 95, 97, 101, 102, 106, 110, 115, 124, 130, 132, 139, 144, 145, 152, 154, 155, 168, 187, 190, 192, 194, 196, 197, 200, 201, 205, 209, 210, 211, 213, 216, 221, 222, 225, 229, 236, 244, 249, 252, 263, 266, 268, 270, 278, 287, 297, 300, 302, 310, 312, 313, 325, 340, 343, 344, 351, 358, 359, 361, 367, 373, 378, 381, 382, 387, 392, 395, 399, 401, 402, 406, 407, 416, 417, 427, 454, 458, 459, 465, 490, 491, 495, 501, 502, 521, 526, 532, 533, 539, 540, 544, 546, 549, 550, 554, 559, 564, 575, 579, 580, 582, 584, 586, 593, 599, 601, 602, 605, 616, 617, 618, 626, 633, 634, 635, 637, 638, 642, 643, 644, 649, 653, 667, 695
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Group C Stores 3, 4, 7, 9, 11, 12, 13, 17, 32, 39, 49, 57, 73, 84, 85, 94, 96, 99, 103, 105, 109, 112, 119, 122, 137, 153, 157, 160, 161, 167, 175, 181, 186, 193, 199, 223, 224, 227, 230, 231, 233, 238, 239, 251, 253, 254, 259, 261, 264, 273, 275, 281, 284, 286, 289, 299, 305, 306, 314, 316, 318, 324, 327, 333, 335, 345, 349, 354, 366, 370, 372, 374, 380, 403, 404, 418, 419, 423, 430, 435, 441, 443, 461, 473, 481, 485, 496, 504, 509, 517, 552, 562, 578, 581, 596, 598, 609, 640, 645, 651, 661, 677, 703, 706
Re-ordering Hot Buttons
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Group D Stores 6, 28, 29, 30, 42, 46, 47, 48, 53, 54, 56, 65, 69, 71, 78, 88, 90, 91, 93, 98, 107, 113, 116, 123, 128, 136, 158, 165, 166, 169, 174, 178, 208, 220, 232, 237, 246, 247, 250, 258, 260, 265, 276, 293, 294, 296, 298, 301, 320, 323, 330, 331, 363, 364, 365, 369, 383, 389, 411, 414, 420, 425, 426, 429, 446, 449, 450, 462, 467, 468, 469, 471, 477, 482, 483, 484, 492, 500, 510, 516, 519, 522, 523, 527, 529, 530, 537, 538, 547, 551, 561, 571, 587, 589, 594, 612, 639, 646, 650, 652, 654, 655, 657, 665
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For additional signage, please call helloLCBO @ 416-365-5932 to place an order.
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“Available Chilled” Re-order# DMS-OP16-HBW-350 (for General List products) Re-order# DMS-OP16-HBW-351 (for Vintages products)
"Available Chilled" Hot Button (General List Products) Re-order# DMS-OP16-HBW-350
78 | Period 12
"Available Chilled" Hot Buttons (Vintages Products) Re-order# DMS-OP16-HBW-351
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Wine Fridge Turn 3 (PT12 – PT2)
Participating Products – Group A Stores:
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Varietal Sparkling Sparkling Sparkling Sparkling Sparkling Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Sauvignon Blanc Sauvignon Blanc Sauvignon Blanc Sauvignon Blanc Sauvignon Blanc Sauvignon Blanc Garganega Riesling Riesling Pinot Grigio Pinot Grigio Pinot Grigio Pinot Grigio White Blend White Blend White Blend White Blend White Blend
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Format (mL) 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 750 1500 750 750 750 750 750 750 750 750
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Paid #4 Paid #5 Paid #6 Paid #7 Paid #8 Paid #9 Paid #10 Paid #11 Paid #12 Paid #13 Paid #14 Paid #15 Paid #16 Paid #17 Paid #18 Paid #19 Paid #20 Paid #21 Paid #22 Paid #23 Paid #24 Paid #25 Paid #26 Paid #27 Paid #28 Paid #29 Paid #30 Paid #31 Paid #32 Paid #33 Paid #34
Description (V)Vintage Reserve Brut (Veuve Clicquot) Mionetto Prosecco Treviso Henkell Trocken Bottega Vino Dei Poeti Prosecco Doc Codorniu Brut Clasico Sparkling (V)Chablis Vieil Vignes Yonn(Chablisienne) (V)Chardonnay Rus River Ranches(Sonoma Cutrer Latour Chardonnay Bourgogne (V)Chardonnay Marlborough (Oyster Bay) Mike Weir Chardonnay Vqa Wayne Gretzky Chardonnay VQA Fat Bastard Chardonnay Pays D'Oc Peninsula Ridge Inox Chardonnay VQA Fleur Du Cap Chardonnay Fetzer Chardonnay Woodbridge By Robert Mondavi Chardonnay Creekside Sauvignon Blanc VQA Errazuriz Estate Sauvignon Blanc Woodbridge By Robert Mondavi Sauvignon Blanc Root 1 Sauvignon Blanc Santa Rita 120 Sauvignon Blanc Two Oceans Sauvignon Blanc (V)San Vincenzo Vento Igt (Roberto Anselmi) Cave Spring Riesling VQA (V) Riesling Reserve (Alsace Willm) Folonari Pinot Grigio Danzante Pinot Grigio Delle Venezie Igt Mallee Rock Pinot Grigio Barefoot Pinot Grigio Masi Masianco Pinot Grigio & Verduzzo Ruffino Orvieto Classico Doc Open Riesling-Gewurztraminer VQA Vinyasa White Vqa Fresh Opportunities Riesling Gewurz VQA
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Paid #1 Paid #2 Paid #3
LCBO# 508614 266023 122689 897702 215814 215525 608653 55533 326728 26 63826 563130 594200 358960 291674 99408 620724 263574 40501 445882 23606 340380 948158 234583 11452 621821 26906 441527 53983 620773 31062 134965 379131 572156
Marketing & Product Guide | 79
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Wine Fridge Turn 3 (PT12 –PT2) Participating Products – Group B Stores Format (mL)
Varietal
429969 216887 297119 342436 392597 411751 462846 187195 230821 146803 286898 470070 465146 578641 234583 432724 669473 33340 229542 589101 99218 363622 621110 73148 17483 250498 245340 134916 430017 419978 307991 439844 467662 63313
Villa Maria Lightly Sparkling Sauvignon Blanc Freixenet Carta Nevada Brut Cava French Cross Chardonnay Bag In Box (V) Chardonnay Organic (Bonterra) Chloe Chardonnay Family Series Chardonnay Vqa Peller Estates Columbia Crest Grand Estates Chardonnay Sawmill Creek Pinot Grigio Chardonnay Cupcake Chardonnay Rose Hill Chardonnay VQA Jacob's Creek Chardonnay The Ned Sauvignon Blanc Les Jamelles Sauvignon Blanc Pays Doc Casillero Del Diablo Reserva Sauvignon Blanc Cave Spring Riesling VQA Naked Grape Pinot Grigio Bag In Box French Cross Pinot Grigio Collavini Pinot Grigio Folonari Pinot Grigio Delle Venezie Ruffino Lumina Pinot Grigio Igt Cavit Collection Pinot Grigio Delle Venez Igt Bolla Pinot Grigio Delle Venezie Jackson-Triggs Pinot Grigio Montalto Pinot Grigio Igt Sicily Citra Pinot Grigio Terre Di Chieti Castello Del Poggio Moscato Frizzante Chapoutier Belleruche Cotes Du Rhone Wht Aoc Ogier Cotes Du Ventoux Rose Aoc Xoxo Pinot Grigio Chardonnay Bag In Box Apothic White Skinnygirl White Wine Yellow Tail Cool Crisp White Strewn Two Vines Riesling Gewurztraminer VQA French Cross Dry White Crtn
750 750 4000 750 750 1500 750 1500 750 750 750 750 750 750 750 4000 1500 750 750 750 750 750 750 750 750 750 750 750 4000 750 750 750 750 1000
Sparkling Sparkling Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Chardonnay Sauvignon Blanc Sauvignon Blanc Sauvignon Blanc Riesling Pinot Grigio Pinot Grigio Pinot Grigio Pinot Grigio Pinot Grigio Pinot Grigio Pinot Grigio Pinot Grigio Pinot Grigio Pinot Grigio Moscato Grenache Blanc Rose White Blend White Blend White Blend White Blend White Blend White Blend
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Description
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Paid #1 Paid #2 Paid #3 Paid #4 Paid #5 Paid #6 Paid #7 Paid #8 Paid #9 Paid #10 Paid #11 Paid #12 Paid #13 Paid #14 Paid #15 Paid #16 Paid #17 Paid #18 Paid #19 Paid #20 Paid #21 Paid #22 Paid #23 Paid #24 Paid #25 Paid #26 Paid #27 Paid #28 Paid #29 Paid #30 Paid #31 Paid #32 Paid #33 Paid #34
LCBO#
Cozy Up
Wine Fridge Turn 3 (PT12 – PT2)
Participating Products – Group C Stores
Grande Cuvee 1531 De Aimery, Cremant De Limoux Sawmill Creek Chardonnay Seriously Cool Chardonnay VQA Cono Sur Tocornal Sauvignon Blanc Concha Y Toro Frontera Chardonnay Wyndham Estate Bin 222 Chardonnay Masi Modello Delle Venezie Bianco Igt Cottage Block Sauvignon Bl Riesling VQA
Description Zonin Prosecco Brut 1821 Enigma Chardonnay Naked Grape Sauvignon Blanc Placido Pinot Grigio Delle Venezie Deinhard Green Label Riesling Mosel Barefoot Moscato Jackson-Triggs Vidal Wild Vines Strawberry White Zinfandel
Format (mL)
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LCBO# 277186 428854 665224 588897 8094 234351 276394 534156
750 1500 750 1500 1500 750 750 750
Sparkling Chardonnay Chardonnay Sauvignon Blanc Chardonnay Chardonnay White Blend White Blend
750 750 750 750 750 750 1500 750
Varietal Sparkling Chardonnay Sauvignon Blanc Pinot Grigio Riesling Moscato White Blend flavoured wine
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Paid #1 Paid #2 Paid #3 Paid #4 Paid #5 Paid #6 Paid #7 Paid #8
Varietal
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428086 241950 457481 306472 465849 93401 564674 296574
Participating Products – Group D Stores
Format (mL)
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Description
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Paid #1 Paid #2 Paid #3 Paid #4 Paid #5 Paid #6 Paid #7 Paid #8
LCBO#
Marketing & Product Guide | 81
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Whisky Shop This is a sold program. Participation is mandatory.
Participating Stores
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Key Dates Start Date: October 9, 2016 Take Down: February 28, 2017
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1, 3, 4, 5, 10, 15, 17, 19, 21, 31, 34, 35, 36, 38, 40, 41, 60, 106, 115, 130, 148, 149, 154, 164, 171, 187, 198, 212, 217, 226, 233, 243, 250, 253, 263, 279, 288, 298, 300, 310, 325, 329, 334, 341, 346, 351, 355, 359, 360, 361, 367, 371, 378, 385, 386, 388, 390, 391, 393, 394, 397, 398, 404, 407, 412, 416, 428, 431, 432, 437, 438, 443, 445, 452, 457, 459, 465, 481, 483, 486, 490, 491, 494, 495, 499, 500, 505, 511, 523, 528, 532, 542, 546, 549, 551, 554, 555, 556, 569, 573, 575, 580, 590, 602, 609, 616, 617, 619, 623, 624, 630, 631, 632, 640, 641, 643, 649, 653, 694, 699, 702, 741, 776
For product and Planoguide questions please call: Marijke McLean Category Manager, Brown Spirits 416-365-5873 Peter Cloutier Product Manager, Brown Spirits 416-365-5864
Marketing & Product Guide | 83
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Whisky Shop Fall (PT8 – PT11) Overview
The Whisky Shop Fall Turn runs from October 9, 2016- February 28, 2017 (Period 8 – Period 11). For signage questions and general comments, please contact helloLCBO. For product and Planoguide questions please call: Peter Cloutier Product Manager, Brown Spirits 416-365-5864
Signage & Re-ordering
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Marijke McLean Category Manager, Brown Spirits 416-365-5873
Re-Order#
Description
Language
WS001
Whisky Shop Pin-On Letter
English
WS002
Whisky Shop/Rayon Whisky Pin-On Letters
Bilingual
WS003
Whisky Shop Vinyl Letters
English
1
WS004
Whisky Shop/Rayon Whisky Vinyl
Bilingual
1
WS005
Whisky Shop Category Large Signs
English/ Bilingual
1
WS006
Whisky Shop Category Small Signs
English/French
1
WS007
Whisky Shop Category Sign Colour Fill (for English stores with larger than 4’ fixtures only)
English/French
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Please email
[email protected] for re-order information
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DMS-WS009 Whisky Shop Generic Shelf Talker
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DMS-WS008 Whisky Shop Distillery Feature Shelf Talker
84 | Period 12
Pack Size
1
Please Contact helloLCBO
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Ontario Wine Programs
Our Wine Country Ontario Superstars Popular Pick
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Our Wine Country FSI
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VQA Staff Tasting Program
VQA Staff Picks Backer Card
Ontario Customer Favourite Shelf Talker 2016 Ontario Wine Awards
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2016 National Wine Awards
Marketing & Product Guide | 85
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Our Wine Country Ontario Superstars Ontario Wines Superstars
This program places a spotlight on one (1) red and one (1) white Ontario VQA wine every period. These products are expertly paired with a delicious food recipe to inspire customers to support local.
Key Dates
Participating Products
Install: January 29, 2017 Take Down: February 26, 2017
LCBO#
Product
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This is a sold space program and participation is mandatory. The Our Wine Country Ontario Superstars Program is updated every promotional Period. Stores must order products required (minimum of three (3) cases per SKU).
Size
192674
Malivoire Guilty Men Red VQA
750 mL
467662
Strewn Two Vines Riesling Gewürztraminer VQA
750 mL
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GROUP 1: Cut Case Displays Participating Stores
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1, 3, 5, 8, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 54, 56, 58, 59, 60, 61, 62, 63, 64, 72, 73, 77, 79, 80, 83, 85, 86, 90, 95, 97, 101, 102, 103, 106, 124, 125, 132, 140, 143, 145, 148, 149, 153, 154, 155, 160, 163, 165, 167, 168, 171, 179, 182, 183, 185, 186, 188, 190, 191, 195, 198, 199, 200, 201, 202, 203, 209, 210, 212, 214, 216, 217, 218, 226, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 265, 268, 269, 270, 287, 288, 289, 295, 298, 306, 311, 312, 313, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371, 374, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 402, 406, 415, 416, 419, 426, 427, 428, 429, 431, 432, 434, 438, 444, 446, 450, 452, 456, 457, 458, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 502, 505, 511, 518, 521, 523, 528, 533, 534, 536, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 584, 586, 589, 590, 601, 605, 614, 616, 617, 619, 621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 642, 643, 698, 700, 702, 703, 771, 776
Merchandising Instructions
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• U se selected product to build a Cut Case display next to the VQA Cube Fixture. • Install the pre-printed Cut Case Backer Card onto the Cut Case display.
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• Install the pre-printed Pricer Card into the front of the Cut Case display. • Install the pre-printed Shelf Talkers in-section in front of the participating products. Cut Case Display
Signage and Re-ordering
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Ontario Wines Superstars Cut Case Display Kit: • Cut Case Backer Cards x 2 • Pricer Cards x 2
• Shelf Talkers x 2
Re-order# P11217-OWS-001
Shelf Talker
86 | Period 12
Pricer Cards
Cut Case Backer #1
Cut Case Backer #2
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Our Wine Country Ontario Superstars
GROUP 2: Shelf Talkers Only Participating Stores 2, 9, 32, 48, 49, 53, 71, 275, 309, 315, 320, 333, 358, 363, 365, 403, 410, 418, 436, 512, 515, 526, 535, 583, 598, 697
Merchandising Instructions
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• Install pre-printed Shelf Talkers in-section in front of the participating products.
Re-ordering • Ontario Superstars Pre-printed Shelf Talkers Re-order# P1217-OWS-003
GROUP 3: VQA Gondola Fixture Participating Stores
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Shelf Talkers
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4, 6, 17, 33, 41, 49, 55, 65, 68, 74, 82, 93, 130, 139, 144, 156, 164, 175, 177, 192, 196, 207, 211, 221, 227, 228, 229, 233, 234, 250, 263, 276, 278, 279, 286, 310, 341, 351, 384, 391, 404, 411, 420, 425, 437, 443, 444, 449, 453, 474, 477, 481, 483, 485, 486, 500, 509, 516, 526, 537, 538, 539, 550, 551, 554, 556, 563, 564, 571, 580, 587, 593, 602, 609, 618, 627, 633, 640, 644, 645, 646, 649, 652, 653, 654, 655, 656, 657, 661, 665, 667, 677, 694, 695, 699, 706, 741
Merchandising Instructions
• S tores that have ONE (1) VQA Gondola Fixture are to install the double bottle Backer Card on a single End Aisle display. • S tores that have TWO (2) VQA Gondola Fixtures are to install each wine Backer Cards on two (2) separate End Aisle displays.
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• M erchandise each participating product on the top shelf of the VQA gondola fixture along with the corresponding pre‑printed Shelf Talkers provided.
Signage Components and Re-ordering
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VQA Gondola Fixture
Ontario Superstars (x2): • Our Wine Country Ontario Superstars Single/Double Bottle Backer Card (double-sided) • Pre-printed Shelf Talkers
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Re-order# P1217-OWS-004
Single Bottle Backer Card
Single Bottle Backer Card
Double Bottle Backer Card
Marketing & Product Guide | 87
Popular Pick
Cozy Up
this is a sold program. participation is mandatory
Overview This is a sold space program and participation is mandatory. Each turn, one International Canadian Blend product is featured, supported by a LTO or BAM offer. Stores must order the featured Popular Pick product (minimum of three cases).
Key Dates
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Install: January 30, 2017 Take Down: February 27, 2017
Participating Products LCBO#
Product
Size
LTO
297101
French Cross Chardonnay
1500 mL
$2.00
Participating Stores
C op
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16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78, 81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 126, 127, 128, 129, 131, 133, 134, 136, 137, 138, 141, 142, 146, 147, 151, 152, 157, 158, 159, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 197, 204, 205, 208, 213, 219, 220, 222, 223, 224, 225, 230, 231, 232, 235, 236, 239, 240, 241, 245, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 270, 271, 272, 273, 274, 276, 277, 280, 281, 282, 283, 284, 285, 290, 291, 292, 293, 294, 296, 297, 299, 301, 302, 303, 304, 305, 307, 308, 314, 316, 317, 318, 319, 322, 323, 327, 328, 330, 331, 332, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 355, 364, 368, 369, 370, 372, 375, 377, 379, 380, 395, 399, 405, 409, 413, 414, 421, 422, 423, 430, 433, 435, 439, 440, 441, 442, 447, 448, 449, 451, 454, 455, 460, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 484, 487, 488, 489, 492, 493, 496, 504, 506, 507, 509, 510, 514, 516, 517, 519, 520, 524, 527, 529, 530, 531, 541, 543, 547, 548, 557, 558, 560, 561, 562, 565, 567, 570, 574, 576, 577, 578, 581, 582, 588, 591, 594, 595, 596, 597, 599, 603, 604, 606, 607, 610, 612, 613, 615, 622, 626, 631, 700
Merchandising Instructions
• Build a Cut Case display using the Popular Pick Backer Card next to VQA Cube Fixture, near the front of your store.
Signage and Re-ordering
• Popular Pick: Cut Case Backer Card
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Re-order# P1217-OWS-002
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NOTE: Participating stores will also receive two (2) Ontario Superstar Shelf Talkers to be merchandised in-section, in front of corresponding products. Please refer to the Our Wine Country Ontario Superstar section for key dates and participating products.
88 | Period 12
Popular Pick Cut Case Backer Card
VQA Staff Pick Backer Card
Cozy Up
this is permanent signage
Participating Stores
Install Date: Upon Receipt Take Down Date: Until further notice
33, 41, 49, 51, 55, 65, 68, 82, 130, 144, 177, 207, 211, 221, 227, 229, 233, 234, 250, 263, 276, 278, 341, 351, 364, 384, 391, 404, 420, 425, 437, 443, 453, 477, 485, 500, 509, 526, 537, 550, 551, 554, 556, 571, 580, 587, 602, 609, 627, 633, 640, 644, 645, 646, 649, 652, 653, 654, 655, 667, 694, 695, 699, 706, 741
Merchandising Instructions: • P lease replace the old “VQA STAFF PICKS” Backer Card with the new “Our Wine Country STAFF PICKS” Backer Card immediately. • B ilingual designated stores must display the bilingual side of the sign facing customer.
• VQA Staff Picks Backer Card Re-order# English: DMS-STBK001 Bilingual: DMS-STBK002
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• B e sure to let us know if your store requires an English or Bilingual version.
Components
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Key Dates
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Permanent Signage
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Staff Picks Backer Card English
Staff Picks Backer Card Bilingual
Marketing & Product Guide | 89
Our Wine Country – Group 1: VQA Cube Fixture
Cozy Up
this is a sold program. participation is mandatory
Our Wine Country VQA Cube Fixture
Key Dates
• Features four Ontario VQA products. • S tores must order the products required (minimum of one case per SKU)
Install: January 30, 2017 Take Down: March 25, 2017
Participating Products LCBO# Product
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1, 2, 3, 5, 7, 8, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 43, 44, 45, 46, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 70, 72, 73, 77, 83, 86, 90, 95, 97, 99, 102, 106, 110, 125, 132, 140, 141, 143, 145, 148, 149, 153, 154, 155, 163, 167, 168, 171, 179, 182, 183, 185, 188, 191, 194, 195, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 237, 238, 242, 243, 244, 246, 248, 249, 255, 260, 265, 266, 268, 269, 270, 287, 288, 295, 297, 298, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359, 360, 361, 366, 367, 368, 371, 372, 373, 378, 381, 382, 383, 385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402, 406, 416, 427, 428, 431, 432, 434, 438, 452, 454, 456, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 511, 518, 521, 528, 533, 534, 536, 540, 542, 544, 545, 546, 549, 552, 553, 555, 559, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 589, 590, 601, 605, 614, 616, 617, 619, 621, 623, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 642, 643, 650, 698, 700, 702, 703, 771, 776
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Participating Stores
Size
750 mL
192666 Malivoire Guilty Men White VQA
750 mL
438077 Raven Wicked White VQA
750 mL
504241 Henry Of Pelham Cabernet Merlot VQA
750 mL
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162602 Château des Charmes Estate Bottled Cabernet Franc VQA
Merchandising Instructions
ad
• C ontinue to merchandise the four participating products and pre‑printed Shelf Talkers on the top shelf of the VQA Cube Fixture. • Keep the Our Wine Country Cube Sign installed until further notice.
Cube Fixture
Image Subject to Change
Shelf Talker (Re-order# DMS-P1217-OWS-005)
Permanent Signage Only stores listed as participants in the Our Wine Country Cube Fixture will be able to order these signs. They are to be merchandised with the four (4) featured VQA Our Wine Country products.
• E nsure the new VQA 100% Ontario Side Signs (which were provided in Period 7) have been replaced.
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• K eep the VQA 100% Ontario Category Signs installed on either side of the Cube Sign until further notice.
Signage Components • Our Wine Country Cube Sign (Permanent Signage) • V QA 100% Ontario Cube Side Sign x 2 (Permanent Signage) Re-order# NIVQA067
Our Wine Country Cube Sign
• O ur Wine Country pre-printed Shelf Talkers x 3 Re-order# DMS-P1217-OWS-005 Only stores belonging to this group can order these signs. 90 | Period 12
VQA 100% Ontario Cube Side Sign (NIVQA060)
Our Wine Country – Group 2: VQA Gondola Fixture
Cozy Up
this is a sold program. participation is mandatory
VQA Gondola Fixture Participating Stores
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4, 6, 17, 33, 40, 41, 49, 55, 65, 68, 74, 82, 84, 93, 115, 130, 139, 144, 156, 164, 175, 177, 187, 192, 196, 207, 211, 221, 227, 228, 229, 233, 234, 250, 252, 253, 263, 276, 278, 279, 286, 300, 310, 341, 351, 384, 391, 392, 401, 404, 407, 411, 412, 417, 420, 425, 437, 443, 444, 445, 449, 453, 457, 474, 477, 481, 483, 485, 486, 490, 497, 500, 509, 516, 522, 523, 526, 532, 537, 538, 539, 550, 551, 554, 556, 563, 564, 571, 580, 587, 593, 602, 609, 618, 624, 627, 633, 640, 641, 644, 645, 646, 649, 652, 653, 654, 655, 656, 657, 658, 661, 665, 667, 677, 694, 695, 699, 706, 741
Size
162602 Château des Charmes Estate Bottled Cabernet Franc VQA
750 mL
192666 Malivoire Guilty Men White VQA
750 mL
438077 Raven Wicked White VQA
750 mL 750 mL
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504241 Henry Of Pelham Cabernet Merlot VQA
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LCBO# Product
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Participating Products
Merchandising Instructions
• K eep the Our Wine Country Backer Card installed on the Free Standing Insert Gondola Fixture.
Our Wine Country FSI VQA Gondola Fixture
• M erchandise the four (4) participating products on the top shelf of the VQA Gondola along with the pre‑printed Shelf Talkers.
Signage Components
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• O ur Wine Country pre-printed Shelf Talkers x 3 Re-order# DMS-P1217-OWS-005
• Our Wine Country Backer Card (Permanent Signage)
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Only stores belonging to this group can order these signs.
Permanent Signage
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Image Subject to Change
Shelf Talker (Re-order# DMS-P1217-OWS-005)
Our Wine Country FSI Backer Card
Marketing & Product Guide | 91
Cozy Up
VQA Staff Tasting Program Overview
This initiative provides all store staff the opportunity to taste and endorse Ontario wines, helping us in our commitment to promoting the Ontario Wine Industry. For specific VQA TASTING SETUP instructions please see the following page.
Key Dates
All Stores
Install Date: Upon tasting selections made Take Down Date: February 25, 2017
Participating Products Theme/Varietal: Award-Winning Ontario Wines
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Participating Stores
Product
Size
Awards
135939
Pelee Island Pinot Noir VQA
750 mL
OWA Silver Pinot Noir Award
609875
Eastdell Black Cab VQA
750 mL
ACWA Gold Red Hybrid Blends
225920
Sandbanks Baco Noir Reserve VQA
750 mL
ACWA Gold Single Red Hybrids
613471
Henry Of Pelham Rose VQA
750 mL
ACWA Gold Rosé
572156
Fresh Opportunities Gewurz/Riesling VQA
750 mL
ACWA Bronze White Vitus Vinifera Blends
400101
Frisky Beaver Red VQA
750 mL
ACWA Double Gold Red Hybrid Blends
177485
Sandbanks Cabernet Franc VQA
750 mL
ACWA Bronze Cabernet Franc Under $25
400119
Frisky Beaver White VQA
750 mL
ACWA Bronze White Hybrid Blends
284539
Trius Brut VQA
750 mL
ACWA Silver Sparkling Wine
459966
Henry Of Pelham Baco Noir Old Vines VQA
750 mL
ACWA Double Gold Single Red Hybrids
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LCBO#
NOTE: Select only two (2) products from the list for tasting
Merchandising Instructions:
• Install your TWO (2) handwritten, My Ontario Pick Shelf Talkers in front of the endorsed product, on shelf the current promotional period only.
Components
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• T his is a monthly program, Shelf Talkers must be taken down and replaced each Period.
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• M y Ontario Pick Shelf Talkers (English & French) English Version Re-order# DMS-MYPICK-01 French Version Re-order# DMS-MYPICK-011
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• P erpendicular Shelf Talker Clip Re-order# PSTC201404 (10 clips/pkg)
92 | Period 12
Cozy Up
VQA Staff Tasting Program
Overview Every month, in conjunction with the Wine Council of Ontario, store staff are now going to have more opportunity to taste great VQA wines to share with. This enhances the program to give staff the confidence to endorse our great Ontario Wines.
How it Works
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1. At the beginning of the Promo Period a list of products will be loaded into the stores Location Map under a new ‘Node’ VT (VQA Tasting). Note: The minimum for all SKU’s is initially set at 0 units for the promotion.
2. The WOW Leader, Product Consultant or designated staff member will select up to two of the suggested wines downloaded to the VQA Tasting node and arrange for a staff tasting.
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3. Once the two selections have been made for endorsement staff are required to follow two steps. I. Delete all SKU’s not being used for the promotion from the Location Map. II. IST the product at POS on the cash register .
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4. To Delete the remaining SKU’s from the node, open the VT level name on the Location Map, highlight the SKU and click . Select when the confirmation pop-up appears. Repeat this step for all SKU’s not being promoted for the Period. Note: This is an important step to follow for tracking any uplift in sales that may occur for the selected SKU’s as result of the promotion. 5. To reconcile the product being used for the VQA Tasting, create an IST using the key on the register (new Option #7). 6. The Cash Register steps are documented in POS-0101-07. Note: Because the default Location Min. is applied as 0 units, be sure to monitor your selected promotional SKU’s for any uplift in sales that may occur.
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In order to provide consistency in the data submitted we require that all stores use the same “T” number, 000001 when processing VQA tastings. If you have any questions please contact POS Services and Support.
Marketing & Product Guide | 93
Ontario Customer Favourite Shelf Talker
Cozy Up
this is permanent signage
Overview Research has identified that customers are influenced by recommendations, specifically from others who drink wine. The “Ontario Customer Favourite” Shelf Talker has been introduced to help them make a confident purchase in VQA Ontario wines. This is a PERMANENT in-store Shelf Talker that MUST be merchandised until further notice.
Product
Size
110049
Sandbanks Estate Baco Noir VQA
750 mL
134965
Open Riesling–Gewürztraminer VQA
750 mL
135939
Pelee Island Pinot Noir VQA
750 mL
183061
Megalomaniac Homegrown Riesling VQA
750 mL
219543
Inniskillin Late Autumn Riesling VQA
750 mL
234583
Cave Spring Riesling VQA
750 mL
270926
Henry of Pelham Baco Noir VQA
750 mL
326413
Pelee Island Pinot Grigio VQA
750 mL
357145
Open Smooth Red VQA
433714
Pelee Island Cabernet Franc VQA
485128
Pelee Island Baco Noir VQA
750 mL
582825
Peller Estates Family Series Chardonnay VQA
750 mL
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LCBO#
750 mL
C op
750 mL
Merchandising Instructions
Please install the perpendicular Ontario Customer Favourite Shelf Talker in front of the featured products using the appropriate plastic clip.
Component
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• 3 ” x 3” Perpendicular Shelf Talker (English or Bilingual based on store) English Re-order# – DMS-FAVST1 Bilingual Re-order# – DMS-FAVST2
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ad
• P erpendicular Shelf Clips (PSTC201404) (10 clips/pkg)
94 | Period 12
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Participating Products
2016 Ontario Wine Awards
Cozy Up
no changes from last period
2016 Ontario Wine Awards
Key Dates
The following Ontario wines have recently been recognized by the 2016 Ontario Wine Awards. The Shelf Talkers are to support the 2016 Ontario Wine Award winners for both LCBO and Vintages products. Please highlight these wines in stores with shelf talkers.
Install: On receipt Take down: January 30, 2017
Product
Size
219279
Konzelmann Pinot Blanc VQA
750 mL
217505
Henry of Pelham Cuvée Catharine Brut Rosé VQA
750 mL
456582
McMichael Collection Chardonnay VQA
750 mL
57349
Château des Charmes Gamay Noir VQA
750 mL
177477
Sandbanks Estate Shoreline White VQA
750 mL
135939
Pelee Island Pinot Noir VQA
750 mL
167551
Vineland Estates Dry Riesling VQA
750 mL
164087
Sandbanks Mouton Noir Foch-Baco VQA
750 mL
431106
Creekside Cabernet Merlot VQA
750 mL
Tawse Sketches of Niagara Chardonnay
1578
Flat Rock Twisted White
750 mL
C op
89037
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Vintages Products
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LCBO#
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Participating Products
Merchandising Instructions
Components • 3” x 3” Perpendicular LCBO Product Shelf Talkers (English or Bilingual based on store) (set of 9) • 3” x 3” Perpendicular Vintages Products Shelf Talkers (English or Bilingual based on store) (2 versions) • P erpendicular Shelf Talker Clips Re-order# PSTC201404 (10 clips/pkg)
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Please install the 2016 Ontario Wine Awards Shelf Talkers in front of corresponding products using the appropriate plastic clip.
750 mL
Marketing & Product Guide | 95
National Wine Awards 2016
Cozy Up
this is permanent signage
Overview The following Ontario wines have recently been recognized by the 2016 National Wine Awards. The Shelf Talkers are to support the 2016 National Wine Award winners for both LCBO and Vintages products. Please highlight these wines in stores with the provided perpendicular shelf talkers.
Key Dates
Participating Products LCBO#
Product
Size
57349
Château des Charmes Gamay Noir 2014 VQA
750 mL
391300
Château des Charmes 2015 Sauvignon Blanc VQA
750 mL
326975
Kacaba Unoaked Chardonnay 2015 VQA
750 mL
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LCBO Wines
Vintages Essentials Henry of Pelham Riesling Icewine 2014 VQA
Components
C op
Merchandising Instructions
375 mL
y
430561
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Start Date: Immediately upon receipt Take Down: February 26, 2017
Please install the 2016 National Wine Awards Shelf Talkers in front of corresponding products using the appropriate plastic clip.
• 3” x 3” Perpendicular LCBO Product Shelf Talkers (English or Bilingual based on store) (set of 9) • 3” x 3” Perpendicular Vintages Products Shelf Talkers (English or Bilingual based on store) (2 versions)
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ad
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• P erpendicular Shelf Talker Clips Re-order# PSTC201404 (10 clips/pkg)
96 | Period 12
Craft Beer Program
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Ontario Craft Beer End Aisle
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Beer Programs
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Ontario Craft Beer (Quarterly Program)
Marketing & Product Guide | 97
Cozy Up
Ontario Craft Beer End Aisle Key Dates Install: January 29, 2017 Take Down: February 25, 2017
Participating Stores
Participating Products
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1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702
LCBO#
Brand
Size
Distributor Code
Brewer
479436
Wellington Rebooted Mix Pack
4 x 355 mL
4826
Wellington
408054
Pompous Ass English Ale
473 mL
1929
465609
3 Speed Lager
473 mL
3842
Great Lakes
O
Amsterdam
NOTE: FLS designated stores must display Bilingual version of the product Shelf Talkers.
Components
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• E nd Aisle Backer Card Re-order# OCBEA01
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• P re-Printed Shelf Talkers (English & Bilingual) Re-order# DMS-P1217-OCB-091
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OCB End Aisle Backer Card Re-order# OCBEA01
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Image not available.
OCB Shelf Talker
98 | Period 12
Cozy Up
Craft Beer Program
Key Dates Install: January 3, 2017 Take Down: February 26, 2017
Participating Stores
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1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 41, 57, 60, 95, 101, 102, 115, 130, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 233, 243, 252, 253, 255, 288, 295, 298, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 401, 404, 407, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 459, 481, 483, 486, 491, 494, 495, 499, 500, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776
Components
• P re-Printed Shelf Talkers (English & Bilingual) Re-order# DMS-P1117-OCB-091
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Participating Products Item#
Product Name
Size
473363
Marie's Rendezvous
474635
Smuttynose Baltic Porter
402578
Rodenbach Vintage
907261
Kasteel Donker, Extra Strong Dark Belgian Ale
474510
Old Rasputin
97469
Samichlaus
473603
Nogne O Imperial Rye Porter
500 mL
481564
Oskar Blues Ten Fidy
355 mL
473629
2015 Bourbon Barrel Quad
750 mL
439992
Orval Trappist Ale
330 mL
402370
Westmalle Dubbel
330 mL
750 mL
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4 x 355 mL 750 mL
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330 mL 650 mL 330 mL
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NOTE: FLS designated stores must display Bilingual versions of the product Shelf Talkers.
Marketing & Product Guide | 99
Ontario Craft Beer (Quarterly Program)
Cozy Up
no changes this period
Key Dates Install: January 3, 2017 Take Down: February 26, 2017
Image not available.
Participating Stores
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Mandatory Participation 1, 2, 3, 4, 5, 6, 9, 10, 11, 14, 15, 18, 19, 20, 21, 25, 31, 35, 36, , 37, 38, 40, 60, 95, 106, 115, 130, 143, 149, 156, 163, 171, 185, 187, 200, 209, 212, 214, 217, 243, 288, 295, 298, 300, 329, 334, 346, 355, 360, 367, 371, 373, 378, 385, 393, 407, 411, 417, 420, 432, 437, 438, 445, 452, 457, 485, 495, 499, 522, 528, 532, 542, 544, 545, 549, 553, 568, 572, 573, 575, 579, 624, 629, 630, 700, 702, 742, 771, 776.
Components
Participating Products
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• P re-Printed Shelf Talkers (English & Bilingual) Re-order# DMS-P1117-OCB-093
Item#
Description
Size
Brewery
Distributor Code
481879
Eephus Oatmeal Ale
650 mL
Left Field
453985
Walkerville Easy Stout
473 mL
Walkerville
4643
461756
Redline Clutch
473 mL
Redline Brewhouse
295
384727
Cassel Golden Rail Honey Brown Ale
500 mL
Cassel Brewery
5581
C op
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4846
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NOTE: FLS designated stores must display Bilingual versions of the product Shelf Talkers.
100 | Period 12
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Craft Beer Mystery Bag
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Participating Stores - All Stores are welcome to participate
Marketing & Product Guide | 101
Cozy Up
Craft Beer Mystery Bag Overview Select LCBO stores have initiated a Craft Beer “ Mystery Bag” program – i.e., preassembled LCBO bags that include 4 craft beers. Customers don’t know what beers they’re getting until they get home. This initiative has been met with soaring sales and positive attention on social media, (and media too!).
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To help support this popular initiative, signage is now available to order.
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Components
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“Grab A Mystery Bag!” Category Sign Re-order# DMS-P0217-OCB-200
Stickers Re-order# DMS-P0217-OCB-201
Merchandising Instructions
Store staff should handwrite this information in the designated fields before applying the sticker to each individual bag. The following information is required of each product in order to meet labeling requirements: • Sku #
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• Common name (e.g. Beer/Biére) • Volume (e.g. 473mL)
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• Alcohol content (e.g. 5% alc./vol.)
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• Total Price
102 | Period 12
Local Fridge Program
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This is permanent signage. Please keep installed until further notice.
Participating Stores
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4, 5, 6, 7, 14, 17, 18, 19, 20, 23, 31, 35, 41, 44, 45, 46, 51, 59, 60, 62, 68, 71, 83, 84, 93, 95, 97, 101, 102, 124, 130, 148, 159, 163, 164, 178, 182, 200, 212, 214, 233, 244, 252, 260, 265, 267, 298, 300, 324, 325, 329, 331, 340, 346, 378, 388, 407, 412, 417, 418, 426, 441, 442, 445, 449, 457, 467, 477, 490, 495, 516, 532, 534, 537, 544, 556, 571, 602, 621, 631, 633, 645, 677, 697, 702, 776
Overview
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Stores participating in the Local Fridge program received generic signage to draw attention to each stores’ neighbourhood brewery/cidery. Participating stores have been selected based on close proximity to Ontario Craft Brewery or Cidery. Stores are asked to continue highlighting the featured SKUs using a new “Brewed In The Neighbourhood” perpendicular shelf talker.
Components
Re-Order Codes:
• 3 x 3’ Perpendicular Shelf Talker (Participating stores received a bundle of three in Period 2)
• B rewed In The Neighbourhood (BEER) Re-order# DMS-P0217-LFP-137 • Crafted In The Neighbourhood (CIDER) Re-order# DMS-P0217-LFP-138
Merchandising Instructions:
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• E nsure all featured products for your store’s local brewery/cidery are merchandised in the fridge. If there are multiple participating skus, they must merchandised together as a brand family.
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• M erchandise up to three (3) handwritten, Brewed In The Neighbourhood Shelf Talkers in front of the endorsed product in-section. Using a black marker fill in the product name, brewery/cidery, and distance from the store.
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• N ote that stores who support contract breweries though this program will not receive signage, but should continue to merchandise the featured products in the beer fridge.
Marketing & Product Guide | 103
Local Fridge Program
Cozy Up
this is permanent signage
4
Bickworks Ciderhouse
Contact Brewery
5
Left Field Brewery
1.5 km
6
Duggan's Brewing
100 m
7
Old Tomorrow
Contact Brewery
14
Kensington Brewing Company
Contact Brewery
17
Mill Street Brewery
500 m
18
Liberty Village Brewing Company
Contact Brewery
19
Junction Craft Brewing
1 km
20
Sweetgrass Brewing Company
Contact Brewery
23
Nickel Brook Beers
4 km
31
Side Launch Brewing Company
2.5 km
35 41
Smithhavens Bicycle Craft Brewery
1 km 1 km
44
Bell City Brewing
45
The Publican House
46 51
Refined Fool Brewing Company Royal City Brewing Company
59
Flying Monkeys Craft Brewery
60
Stratford Brewing Company
62
Railway City Brewing Co.
1 km
68 71
Lake of the Woods Brewery Gananoque Brewing Company LTD
500 m 500 m
5 km
500 m 2 km
500 m
200 m
Beau's All Natural Brewing Co.
12 km
County Cider Company
15 km
Brimstone Brewing Company
10 km
Grand River Brewing
2 km
97
Mackinnon Brewing CO
15 km
101
Puddicombe Cider Company
6 km
102
Sawdust City Brewing Company
2 km
124
Sunnybrook Farm Winery
4 km
130
Muskoka Brewery
5 km
84 93
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95
104 | Period 12
Core Skus Brickworks Batch:1904 Cider Queen Street 501 Eephus Oatmeal Stout Duggan's #5 Sorachi Lager 6 Pk-B Duggan's #9 IPA Old Tomorrow Canadian Pale Ale Old Tomorrow Track 85 Lagered Ale Augusta Ale Fisheye Pale Ale Mill St 100th Meridian Single Can+ Tankhouse Ale Mill Street 100th Meridian Organic Mill Street Cobblestone Stout Mill Street Original Organic Lager Mill Street Original Organic Lager 6 Pk-B Mill Street Tankhouse Ale 6 Pk-B Mill Street Stock Ale 6 Pk-B Mill Street West Coast Style IPA 504 Pale Ale Brakeman Session Ale Conductor's Craft Ale Sweetgrass Golden Ale Cause & Effect Naughty Neighbour American Pale Ale Nickel Brook Headstock IPA Nickel Brook Gluten Free Side Launch Dark Lager Side Launch Pale Ale Side Launch Wheat Beer Smithavens Kellerbier Velocipede Lenoir Belgian Ale Bell City Eureka Cream Ale Square Nail Pale Ale Pub House Ale Pouch Envy Australian Pale Ale Royal City Brewing Smoked Honey Ale Genius Of Suburbia The Chocolate Manifesto Antigravity Light Lager (W) Smashbomb Atomic IPA Flying Monkeys Hoptical Illusion (W) Stratford Pilsner 6 Pk-B Railway City - Black Coal Stout Dead Elephant Ale Iron Spike Blonde Ale Sultana Gold Ale Naughty Otter Lager Beau's The Tom Green Beer B-Side Kissmeyer Nordic Pale Ale Lugtread Lagered Ale 4 Pk-B Waupoos Premium Cider 4 Pk-B (W) County Cider (P.E.T) (W) County Pear Cider Enlightenment Blonde Ale Tailgate Pugnacious Pale Ale Crosscut Canadian Ale 8 Man English Pale Ale Sir Isaac's Premium Pear Cider Sawdust City Golden Beach Pale Ale Sawdust City Lone Pine IPA Ironwood Hard Cider Muskoka Detour Muskoka Detour Muskoka Cream Ale Twice As Mad Tom Mad Tom IPA Muskoka Mad Tom IPA Muskoka Craft Lager Muskoka Cream Ale
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5 km
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83
CSPC 394015 413807 416818 242164 399113 400853 464255 286633 336990 413765 399162 383786 312850 247627 84210 31104 27623 461483 425959 389098 345280 420356 415042 398693 275172 191288 437228 399063 385674 415364 441139 437236 387795 376293 437152 460584 424119 415075 368589 355396 256172 132670 614164 413781 272104 271858 429712 434399 365627 365593 169334 612804 459370 424093 425710 452565 261271 414870 453449 312843 436980 398263 405241 404368 404335 404327 404319 404301 288837 175810 131490
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Distance
O
Brewery
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Store
Local Fridge Program
Cozy Up
this is permanent signage
Distance
148
Trafalgar Brewing Company
2 km
159
Highlander Brew Co.
1.5 km
163
Double Trouble Brewing
Contact Brewery
164
Amsterdam Brewing Company
500 m
178
Church Key Brewing Company
8 km
182
Old Credit Brewing Co.
1.5 km
200
Forked River Brewing
1 km
212
Big Rig Brewery
6 km
214
Great Lakes Brewery
233
The Hamilton Brewery
244
The Collingwood Brewery
260
MacLean's Ales
265
King Brewery/Barn Door
267
Creemore Springs Brewery Limited
298
Hockley Valley Brewing Company
y
Contact Brewery 9 km
e
7km
200 m
2 km
Kilannan Brewing Co.
300 m
Kichesippi Beer Company, Inc.
1.5 km
StoneHammer
6 km
329
Hop City Brewing
1 km
331 340
Coffin Ridge Boutique Winery Arch
15 m Contact Brewery
346
Black Creek Historic Brewery
3.2 km
378 388
All or Nothing Brewhouse Whiprsnapr Brewing Co.
2.5 km 200 m
407
Stack Brewing Company
3.5 km
412
Broadhead Brewery Company
1.5 km
417
Block Three Brewing Company Ltd.
5 km
324
Tr
325
Core Skus Trafalgar Ginger Mead Trafalgar Mead Braggot Trafalgar Irish Ale Trafalgar Esb Highlander Brew Lion Grass Highlander Blacksmith Smoked Porter Highlander Scottish Ale Fire In The Rye Prison Break Pilsner Double Trouble - Hops & Robbers IPA Big Wheel Deluxe Amber Cruiser All Day Pale Ale Amsterdam Boneshaker (416) Local Lager Amsterdam Boneshaker Ipa 6 Pk-B Amsterdam Natural Blonde 6 Pk-B Amsterdam Natural Blonde Klb Raspberry Wheat Ale Amsterdam Downtown Brown Ale Cruiser All Day Pale Ale Church Key Holy Smoke Scotch Ale Church-Key West Coast Pale Ale 6 Pk-B Northumberland Ale 6 Pk-B Old Credit Amber Ale Old Credit Pale Pilsner Old Credit Holiday Honey Forked River Capital Blonde Ale Forked River Riptide Pale Ale+ Big Rig Black IPA Big Rig Gold Great Lakes Pompous Ass Great Lakes Canuck Pale Ale Blue Collar Pale Ale Downhill Pale Ale The Collingwood Brewery Fireside Esb Maclean's Pale Ale Thornbury Pickup Truck Pilsner Thornbury Jubilee Amber Lager Creemore Springs Premium Lager 6 Pk-B Creemore Springs Lot 9 Pilsner Mad & Noisy, Hops & Bolts India Pale Lager Granville Island English Bay Pale Ale Creemore Springs Premium Lager Legends Of The Bay Hockley Amber Hockley Classic Georgian Bay Dipper Hockley Dark Kilannan Kolsch Kilannan Alt Kichesippi Heller Highwater Kichesippi 1855 6 Pk-B Kichesippi 1855 Kichesippi Natural Blonde 6 Pk-B Stonehammer Light-Can Stonehammer Pilsner-Can Stonehammer Dark Ale Can Hop City Hopbot IPA Hop City Barking Squirrel Lager Hop City Pilsner Forbidden Artisanal Cider Dinner Jacket O'Red IPA Rifleman's Ration Black Creek Pale Ale All or Nothing Hopfenweisse Root of Evil Impact Altbier La Cloche Belgian Blonde Saturday Night Broadhead Dark Horse Stout Broadhead Grindstone Amber Ale King Street Saison
C op 2 km
1 km
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300
CSPC 401661 401653 243436 243428 397471 362772 334375 362855 337006 285270 415174 413427 351429 349423 288506 166215 142356 142349 142331 460899 315655 257865 94367 928051 901835 205385 453365 387761 415323 398255 408054 242545 440354 440941 440925 228726 423137 418848 637744 416248 346254 320325 6445 395335 355065 353672 88724 34660 415083 370296 414441 374157 456087 247189 437301 437293 437285 383240 267773 464750 374496 369330 294272 238766 417543 442640 437186 453456 401125 437244 409268 416958
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Brewery
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Marketing & Product Guide | 105
Local Fridge Program
Cozy Up
this is permanent signage
Black Oak Brewing Co.
1.5 km
441 442
Cassel Brewing Company Whitewater Brewing Company
1 km 15 km
445
Cameron's Brewing
4 km
449
Barley Days Brewery
4 km
457 467
Granite Brewery Stonechurch Vineyard And Winery
1 km 6 km
477
Southern Cliff Brands/Pommies Cider
7 km
490
Walkerville Brewery
6 km
495
Wellington Brewery
7 km
516
Lake of Bays Brewing Company
500 m
532
Hogtown Brewers
534
Longslice Brewery Inc.
537
Thornbury Cidery
544
Brick Brewing/Waterloo
556
Hogsback Brewing Company
571
Collective Arts Brewing
602
Sleeping Giant Brewing Company
5 km
621
Neustadt Springs Brewery
10 km
e
Contact Brewery Contact Brewery
1 km
2.5 km
Contact Brewery 2 km
Spearhead Brewing Company
Contact Brewery
Cool Beer Brewing Company
1 km
Tr
633
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631
645
Beyond The Pale Brewing Company
1 km
677
Steam Whistle Brewing
500 m
697 702 776
Triple Bogey Brewing Descendants Beer & Beverage Company LTD County Durham Brewing Company
Contact Brewery 12 km 2.5 km
106 | Period 12
Core Skus Spirit Tree Draught Cider Black Oak Nut Brown Ale Black Oak Pale Ale Black Oak 10 Bitter Years Golden Rail Honey Brown Ale Class V IPA Cameron's Cream Ale Cameron's Auburn Ale Cameron's Rye Pale Ale 6-B Cameron's Rye Pale Ale (RPA) Cameron's Lager Loyalist Lager Wind & Sail Dark Ale Harvest Gold Pale Ale 6 Pk- B Peculiar Strong Ale Shiny Apple Cider Pommies Farmhouse Cider Pommies Dry Cider 4 Pk-B Honest Lager Walkerville Brewery Easy Stout Wellington Imperial Russian Stout + Arkell Best Bitter Wellington Special Pale Ale+ Kickin' Back Dry-Hopped Session Ale Wellington County Dark Lake Of Bays 10 Point IPA Lake Of Bays Spark House Lake Of Bays & Nhl Alumni Top Shelf Classic Lager Lake Of Bays Crosswind Pale Ale Lake Of Bays Rock Cut Lager Hogsback Ontario Pale Ale Hogsback Vintage Lager Hopsta La Vista Thornbury Premium Apple Cider Thornbury Apple Cider 6 Pk-B Waterloo Dark Waterloo Grapefruit Radler Waterloo IPA Waterloo Pilsner Hogsback Vintage Lager Hogtown Ale Collective Arts Ransack The Universe IPA Collective Arts State Of Mind Session IPA 6Pk-Btl Collective Arts Rhyme & Reason Pale Ale 6 Pk-Btl Sleeping Giant 360 Ale Northern Logger Neustadt 456 Marzen Lager Neustadt 10w30 Brown Ale Neustadt Scottish Pale Ale Spearhead Sam Roberts Band Session Ale Spearhead Moroccan Brown Ale Spearhead Hawaiian Style Pale Ale 6 Pk-B Buzz Hemp Beer Cool Mini Keg Stonewall Light Buzz Hemp Lager 4 Pk-B Cool Lager 4 Pk-B Pink Fuzz Steam Whistle Premium Pilsner 6 Pk-B Steam Whistle Premium Pilsner 6 Pk-C Steam Whistle Premium Pilsner Triple Bogey Lager Harbinger Pale Ale County Durham Signature Ale (W)
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426
CSPC 413153 422121 422113 337014 384727 441717 445064 445072 371211 337337 243741 286526 53025 32516 686980 407668 418582 244897 407650 453985 296269 257345 190439 462739 65011 413005 380329 365767 338400 338392 415117 289793 438457 333583 293183 86439 380311 339895 414953 289793 353888 450312 420034 363465 420414 445734 415059 64642 64634 398750 337295 294520 330969 317024 186544 140707 139089 421412 547646 280081 91157 393462 420224 365445
O
Distance 10 km
y
Brewery Spirit Tree Cidery
C op
Store 418
Vintages BAM & LTO Signage
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Vintages Ontario Superstars
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Vintages
Marketing & Product Guide | 107
Cozy Up
Vintages BAM & LTO Signage BAM & LTO Signage
The Vintages BAM & LTO signage will arrive in the mailbag the week before the promotional period starts. This is a mandatory supplier program. All In-channel Shelf Talkers for the participating products should be installed at the start of the period. If you do not receive your kit, please call helloLCBO to request one.
Key Dates Install: January 29, 2017 Take Down: February 25, 2017
LTO Key Dates
Install: January 30, 2017 Take Down: February 26, 2017
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BAM Key Dates
Participating Stores
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1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 29, 30, 31, 33, 34, 35, 36, 38, 40, 41, 42, 44, 49, 51, 54, 57, 58, 60, 62, 63, 64, 65, 68, 70, 71, 72, 73, 74, 77, 78, 79, 82, 83, 84, 93, 95, 97, 99, 101, 102, 106, 112, 115, 124, 125, 127, 130, 140, 143, 144, 145, 148, 149, 153, 154, 156, 163, 164, 165, 166, 167, 168, 171, 175, 178, 179, 182, 185, 187, 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 203, 207, 209, 210, 211, 212, 214, 217, 218, 219, 221, 222, 225, 226, 227, 228, 229, 232, 233, 234, 237, 238, 241, 242, 243, 244, 247, 248, 249, 250, 251, 252, 253, 255, 260, 263, 265, 267, 268, 269, 270, 277, 278, 279, 286, 287, 288, 295, 298, 300, 306, 310, 311, 312, 313, 314, 318, 321, 324, 325, 326, 329, 333, 334, 335, 340, 341, 343, 344, 345, 346, 351, 353, 355, 358, 359, 360, 361, 365, 367, 368, 371, 373, 378, 380, 381, 383, 384, 385, 386, 387, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 403, 404, 407, 411, 412, 415, 416, 417, 419, 420, 425, 426, 427, 428, 430, 431, 432, 434, 436, 437, 438, 443, 444, 445, 446, 447, 449, 452, 453, 454, 456, 457, 459, 461, 465, 467, 468, 469, 470, 474, 477, 481, 482, 483, 485, 486, 490, 491, 494, 495, 496, 497, 499, 500, 501, 505, 509, 511, 512, 515, 516, 517, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537, 538, 539, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 554, 555, 556, 559, 561, 564, 566, 568, 569, 571, 572, 573, 575, 578, 579, 580, 581, 584, 586, 587, 589, 590, 593, 598, 599, 600, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632, 633, 634, 635, 636, 637, 638, 639, 640, 641, 642, 643, 644, 649, 650, 651, 653, 654, 655, 657, 658, 677, 694, 695, 697, 698, 699, 700, 702, 703, 706, 741, 771, 776
Components
Please Note: All BAM and LTO pre‑printed signage has been permanently changed to an In-channel Shelf Talker. The new BAM/LTO In-channel Shelf Talker (4” w. x 2” h.) should be installed over top of the product’s bin tag.
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You may continue to use the current BAM/LTO Shelf Talker generic template to reprint any damaged signage.
LTO Shelf Talker - Example Only
108 | Period 12
BAM Shelf Talker - Example Only
Cozy Up
Vintages BAM & LTO Signage
Participating Products LCBO# 542563 322586 451088
Description BERENTZEN BRENNEREIEN WINKELHAUSEN WEINBRAND MONTES ALPHA CABERNET SAUVIGNON VIEWPOINTE BALANCE POINTE CABERNET/MERLOT
Size 700 750 750
Was* $24.30 $19.95 $24.95
Now*
Offer 10 BAM 10 BAM 6 BAM
207340 59311 10421 342436 985002 469023 443630
13TH STREET WHITE PALETTE 7 DEADLY ZINS OLD VINE ZINFANDEL ASTROLABE PROVINCE SAUVIGNON BLANC BONTERRA CHARDONNAY CATENA CABERNET SAUVIGNON CUDDY BY TAWSE CHARDONNAY EASTDELL ESTATES BLACK LABEL CABERNET/MERLOT
750 750 750 750 750 750 750
$15.95 $24.95 $22.95 $19.95 $19.95 $24.95 $19.95
$14.95 $21.95 $19.95 $17.95 $17.95 $22.95 $17.95
$1.00 $3.00 $3.00 $2.00 $2.00 $2.00 $2.00
149302 36194
FEATHERSTONE CANADIAN OAK CHARDONNAY FIELDING ESTATE CABERNET FRANC ILLUMINATI ZANNA RISERVA MONTEPULCIANO D'ABRUZZO COLLINE TERAMANE INNISKILLIN MONTAGUE VINEYARD PINOT NOIR KAIKEN MALBEC LAN RESERVA LIBERTY SCHOOL CABERNET SAUVIGNON PORCUPINE RIDGE SYRAH TEDESCHI CAPITEL DEI NICALO TWO HANDS GNARLY DUDES SHIRAZ WESTCOTT TEMPERANCE RED
750 750
$21.95 $21.95
$20.95 $19.95
$1.00 LTO $2.00 LTO
750
$38.95
$35.95
$3.00 LTO
750 750 750 750 750 750 750 750
$29.95 $15.95 $24.95 $21.95 $14.95 $17.95 $24.95 $19.95
$26.95 $13.95 $22.95 $19.95 $12.95 $16.95 $21.95 $17.95
$3.00 $2.00 $2.00 $2.00 $2.00 $1.00 $3.00 $2.00
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997353 58339 42929 738823 595280 984997 660043 469189
LTO LTO LTO LTO LTO LTO LTO LTO
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*Prices subject to change
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LTO LTO LTO LTO LTO LTO LTO
Marketing & Product Guide | 109
Cozy Up
Vintages Ontario Superstars Vintages Ontario Superstars
Key Dates
The Vintages Ontario Superstars program promotes great local products while pairing them with delicious recipes. Each period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. This is a mandatory program and is being added to participating stores’ location maps each period. The program is set with a suggested minimum of one case to support the program; i.e., one case will be forced to each participating store. Stores should replenish as required.
Install: January 29, 2017 Take Down: February 26, 2017
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Participating Stores
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Kit 1 (Shelf Talkers only) 3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 44, 60, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 97, 99, 102, 124, 144, 145,154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209,211, 214, 218, 223, 233, 237, 244, 248, 260, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 391, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 499, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 602, 637
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Kit 2 (All Signage) 1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 74, 93, 95, 106, 130, 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 210, 212, 217, 221, 223, 226, 243, 249, 255, 263, 279, 287, 288, 298, 325, 326, 329, 333, 334, 344, 346, 249, 351, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 416, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505, 511, 512, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 629, 630, 631, 632, 634, 635, 645, 661, 677, 698, 699, 700, 702, 703, 706, 771, 776 Kit 3 (Our Wine Country Stores) 115, 252, 253, 300, 392, 401, 407, 412, 417, 490, 497, 522, 523, 532, 624, 641, 658
Participating Product LCBO#
Product Description Jackson-Triggs Proprietors’ Reserve Vidal Icewine
389411
Size
Retail
375 mL
$39.95
ONTARIO SUPERSTARS JACKSON-TRIGGS PROPRIETORS’ RESERVE VIDAL ICEWINE
Ima g
VQA Niagara Peninsula
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This impressive Icewine is a classic from Jackson-Triggs’s Niagara estate. The long finish goes on and on. Embrace contrast and pair it with rustic mincemeat pie.
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APPLE AND PEAR MINCEMEAT PIE vintages.com/superstar
Price subject to change without notice. While supplies last.
Basket Sign Insert • M erchandise the participating product in a basket next to/near the LCBO Ontario VQA wines section. • Insert the basket sign insert into the Large Metal Sign Holder. Central Supply #691089 • D isplay the fully merchandised basket in the LCBO Ontario VQA wines section next to the VQA fixture.
110 | Period 12
JACKSON-TRIGGS PROPRIETORS’ RESERVE VIDAL ICEWINE
VQA Niagara Peninsula
ImPacked rich tropical fruit, apricot a ewithnotes, andgpeach this impressive Icewine isS au classic Jacksonbjefrom Triggs’s Niagara estate. long finish ctThetoSip goes on and on. Splendid. and savour with fruit crêpes or duckC pâté. han g
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$39.95
LUSCIOUSLY SWEET
389411 (S – 215 g/L) 375 mL Take Down: February 26, 2017
389411 (S – 215 g/L) 375 mL
LUSCIOUSLY SWEET A Vintages Essential
25403
$39.95
ONTARIO SUPERSTARS
A Vintages Essential
Price subject to change without notice. While supplies last.
25403 Take Down: February 26, 2017
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Components and Merchandising Instructions
Pre-printed Shelf Talker Available Chilled Hot Button • Install the pre-printed Shelf • S igns should be used on shelf to Talker in front of the featured indicate that the Superstar product is product, in its on-shelf also available in the fridge. Superstar position within the Vintages Shelf Talkers should be placed in section, using a Miracle the fridge to highlight the Superstar Stick. products there. Central Supply #692012 Re-order# DMS-OP16-HBW-351
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Enhanced Trade Tastings Program
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Key Dates Start Date: January 29, 2017 End Date: February 25, 2017
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This is a sold program. Participation is mandatory.
Marketing & Product Guide | 111
Cozy Up
Enhanced Trade Tastings Program Overview
During Period 12, the spirits suppliers listed below will be conducting Enhanced Trade Tastings in selected stores. Please note that this Tasting program is paid by the supplier and your participation is mandatory.
Option 1 Tastings – Kahlua Cocktailing Stores
Date & Time
31
10 Feb 2017
4-8 PM
LCBO# 577957
Kahlua 750 mL
200
04 Feb 2017
4-8 PM
LCBO# 110056
Absolut Vodka 750 mL
288
24 Feb 2017
4-8 PM
Agent: Corby Spirit and Wine Limited
393
04 Feb 2017
4-8 PM
438
10 Feb 2017
4-8 PM
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Components:
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Participating Products
• ONLY LCBO approved supplier-produced items shown below are permitted.
Portable Tasting Bar Insert (NOTE: Image is for Mockup purpose only. Final version will have colour border integrated with LCBO seasonal POP)
Wicker Baskets
Image
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Counter Sign (max. 12” x 15”)
112 | Period 12
Customer Takeaway Coasters
Table Props
(NOTE: Please provide two (2) baskets for product display.)
Themed Attire
Signage Components
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• Signage is approved for display only during the tasting.
Image
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Enhanced Trade Tastings Program
Option 1 Tastings – Polar Ice Bearless Bottle Campaign Stores
Date & Time
22
10 Feb 2017
4-8 PM
LCBO# 135566
Polar Ice Vodka
23
25 Feb 2017
1-5 PM
LCBO# 401828
Polar Ice 90 North
27
25 Feb 2017
11:30-3:30 PM
Agent: Corby Spirit and Wine Limited
31
04 Feb 2017
4-8 PM
32
17 Feb 2017
4-8 PM
34
18 Feb 2017
11:30-3:30 PM
36
25 Feb 2017
1-5 PM
195
25 Feb 2017
1-5 PM
200
18 Feb 2017
11:30-3:30 PM
228
11 Feb 2017
11:30-3:30 PM
252
18 Feb 2017
11:30-3:30 PM
334
04 Feb 2017
4-8 PM
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Participating Products
Components:
Signage Components Portable Tasting Bar Insert
Wicker Baskets
Image
Signage Components
Image
Customer Takeaway Coasters
e
(NOTE: Image is for Mockup purpose only. Final version will have colour border integrated with LCBO seasonal POP)
C op
• Signage is approved for display only during the tasting.
y
• ONLY LCBO approved supplier-produced items shown below are permitted.
ad
(NOTE: Please provide two (2) baskets for product display.)
Polar Bear Mask
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Counter Sign (max. 12” x 15”)
Table Props
Themed Attire
Marketing & Product Guide | 113
Cozy Up
Enhanced Trade Tastings Program Option 1A Tastings – Bulldog Gin with SPCA Store
Date & Time
1
18 Feb 2017
11:30-3:30 PM
371
18 Feb 2017
11:30-3:30 PM
5
18 Feb 2017
11:30-3:30 PM
393
18 Feb 2017
11:30-3:30 PM
164
18 Feb 2017
11:30-3:30 PM
394
18 Feb 2017
1-5PM
164
18 Feb 2017
4-8 PM
445
18 Feb 2017
4-8 PM
212
18 Feb 2017
11:30-3:30 PM
452
24 Feb 2017
4-8 PM
217
29 Jan 2017
12:30-4 PM
490
11 Feb 2017
4-8 PM
217
18 Feb 2017
4-8 PM
497
24 Feb 2017
4-8 PM
217
25 Feb 2017
11:30-3:30 PM
499
17 Feb 2017
4-8 PM
243
18 Feb 2017
11:30-3:30 PM
511
18 Feb 2017
11:30-3:30 PM
253
18 Feb 2017
11:30-3:30 PM
511
18 Feb 2017
4-8 PM
253
18 Feb 2017
4-8 PM
641
334
10 Feb 2017
4-8 PM
346
18 Feb 2017
11:30-3:30 PM
LCBO# 319723
Bulldog Gin 750 mL
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18 Feb 2017
1-5 PM
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Participating Products
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Date & Time
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Store
• ONLY LCBO approved supplier-produced items shown below are permitted. • Signage is approved for display only during the tasting.
Signage Components
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Portable Tasting Bar Insert
Image
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Large Banner Sign
(NOTE: Store to provide Hero fixture for supplier use during tasting only.)
114 | Period 12
Signage Components Wicker Baskets (NOTE: Please provide two (2) baskets for product display.)
Counter Sign (8.5” x 11”)
Image
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Enhanced Trade Tasting Program
Signage Components
Image
Image
Table Props Bar Tool
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Customer Takeaway Coasters
Signage Components
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Table Props Table Runner
Store
Date & Time
4
18 Feb 2017
11:30-3:30 PM
LCBO# 757468
353
04 Feb 2017
4-8 PM
404
11 Feb 2017
4-8 PM
445
25 Feb 2017
4-8 PM
y
Option 1A Tastings – Aviation American Gin / Muddled Blackberry Gimlet
549
11 Feb 2017
4-8 PM
555
18 Feb 2017
4-8 PM
638
10 Feb 2017
4-8 PM
Aviation American Gin 750 mL
Agent: Southern Glazer’s of Canada
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Participating Products
• ONLY LCBO approved supplier-produced items shown below are permitted. • Signage is approved for display only during the tasting. Image
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Signage Components
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Portable Tasting Bar Insert
Large Banner Sign
Signage Components
Image
Wicker Baskets (NOTE: Please provide two (2) baskets for product display.)
Counter Sign (max 12” x 15”)
(NOTE: Store to provide Hero fixture for supplier use during tasting only.)
Marketing & Product Guide | 115
Cozy Up
Enhanced Trade Tastings Program Option 1A Tastings – Sobieski / Not-So-Dirty-Martini Participating Products
Store
Date & Time
18
18 Feb 2017
4-8 PM
LCBO# 181636
164
25 Feb 2017
4-8PM
Agent: Southern Glazer’s of Canada
185
18 Feb 2017
11:30-3:30 PM
217
25 Feb 2017
4-8 PM
346
17 Feb 2017
4-8 PM
360
17 Feb 2017
4-8 PM
383
18 Feb 2017
1-5 PM
416
10 Feb 2017
4-8 PM
452
17 Feb 2017
4-8 PM
523
18 Feb 2017
1-5 PM
555
11 Feb 2017
4-8 PM
627
18 Feb 2017
1-5 PM
632
17 Feb 2017
4-8 PM
703
10 Feb 2017
4-8 PM
nl y O y
C op
Components:
Sobieski Vodka 750 mL
• ONLY LCBO approved supplier-produced items shown below are permitted. • Signage is approved for display only during the tasting.
Signage Components
ad
e
Portable Tasting Bar Insert
Image
Large Banner Sign
Tr
(NOTE: Store to provide Hero fixture for supplier use during tasting only.)
116 | Period 12
Signage Components Counter Sign (max 12” x 15”)
Image
Cozy Up
Enhanced Trade Tastings Program
Option 1A Tastings – 4.
Revel Stoke Spiced Whisky Participating Products
Store
Date & Time
1
17 Feb 2017
4-8PM
LCBO# 254995
23
18 Feb 2017
1-5PM
Agent: Southern Glazer’s of Canada
34
18 Feb 2017
4-8PM
57
10 Feb 2017
4-8PM
64
18 Feb 2017
1-5PM
187
25 Feb 2017
11:30-3:30PM
200
18 Feb 2017
4-8PM
233
18 Feb 2017
11:30-3:30PM
252
04 Feb 2017
4-8PM
263
04 Feb 2017
4-8PM
278
11 Feb 2017
4-8PM
378
18 Feb 2017
1-5PM
416
03 Feb 2017
4-8PM
459
11 Feb 2017
4-8PM
490
10 Feb 2017
4-8PM
495
03 Feb 2017
4-8PM
575
10 Feb 2017
4-8PM
624
17 Feb 2017
4-8PM
nl y O y
C op
Components:
Revel Stoke Spiced Whisky 750 mL
• ONLY LCBO approved supplier-produced items shown below are permitted. • Signage is approved for display only during the tasting. Signage Components
Signage Components
Image
Counter Sign (max 12” x 15”)
ad
e
Portable Tasting Bar Insert
Image
Image not available
Tr
Large Banner Sign
(NOTE: Store to provide Hero fixture for supplier use during tasting only.)
Marketing & Product Guide | 117
Tr
ad
e
C op
y
O
nl y
Cozy Up
118 | Period 12
Column Heading
nl y
Participating Stores Key
Store #
H= Deal of the Week (formerly Hero display) T= Thematic Banner Insert
Food & Drink Table
Y if store participates in program
Sold End Aisles
Number of sold End Aisles and (P)remium or (S)tandard Flight
y
End Aisle Backer Cards
O
Banner Inserts
# of signs shipped
Number of Regular and Community Extenders in Store (see Sold Space Program Extender Section for a number of participating extender location.)
Discovery Extenders Spirits
# of Extenders
Discovery Extenders Wine
# of Extenders
Discovery Extenders BSM
# of Extenders
Green Extender
# of Extenders
Exterior Banner
# of Number of signs shipped
Show Cards
# of Number of signs shipped
Power Aisle Banners
# of Number of signs shipped
Perimeter Banners
# of Number of signs shipped
FLS
FF = LCBO stores located in FLS designated areas FF = LCBO FLS designated stores SEE back/inside cover for definitions
Tr
ad
e
C op Regular Extenders
Marketing & Product Guide | 119
3 3
3
3
3
Tr
Y
3 3
120 | Period 12
Y
Y
20
3
3
FF FF F F
3
3
F F FF FF FF FF
FF
6 14
3 6
6
5 10 20 10 25 20 10 15 10 20 20 30 25 10 5 16 10 20 5 15 15 20 5 3 15 10 10 15 15 20 20 17 20 20 10 20 5 15 15 10 20 10 30 5 25
5 5 40 10 60 40 40 45 10 40 50 45 45 5 5 40 5 40 10 55 40 45 5 5 10 5 50 45 5 50 10 30 40 40 5 5 5 40 5 5 30 10 55 5 40
3
1 3 4 3 6 1
Language (FLS)
Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM
Regular Extenders
Food & Drink Table
40 40
End Aisle B/C
10S 15 10S 20
Sold End Aisle
FF
5 10S 5 15S 8S 5 5 5 H 15S H 10S H 10S H 10S T H T H
nl y
FF
Y Y
6
3
10S 5 8S
T
H H T
10S 8S 10S
T H H T H
5 8S 10S 5 10S
T H H T T
8 10S 8S
H T T
10S 5
5
10S T H T
10S 10S
Y
Y
Y
3 4
F FF
4 4
FF
3
O
Power Aisle Banner
Show Card
Power Aisle Banner
3
Show Card
Y
3
3 3
Exterior Banner
Y Y Y
40 40 65 40 55 65 50 40 45 40 45 10 10 10 55 5 40 40 40 50 55 5 40 45 5 40 40 5 10 40
3
H H
y
Y
3
50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97
C op
Y
3
F F F F F F FF F F FF F F F F F F F F FF F
e
Y
40 40 55 40 5 40 5 55 40 40 10 40 40
3 8 6 2 8 1 9 5 4 6 5 2 16 5 2 6 3 4 6 7 8 2 6 12 1 4 1 4 2 10 7 4 0 6 3 6 3 6 5 4 3 3 4 4 7 6 6 1 4 7 4 4 1 4 5 3 6 3 6 1 2 6 12 1 10 2 6 8 6 6 4 4 4 6 6 4 5 6 7 7 4 4 8 4 12 1 3 4 19 6 6 3 4 3 4 4 2 6 3 5 4 2 3 6 1 2 2 4 4 6 2 2
Banner Insert
5
3
Store #
3
Language (FLS)
65
Perimeter Banner
Exterior Banner
Y
ad
H 10S 30 H 5 20 H 15S 25 H 8S 15 H 20P 40 H 20S 40 H 15S 30 8S 20 8P 20 H 10P 25 H 15S 25 T 5 10 10 T 5 15 H 15P 30 5 10 H 10S 20 H 15S 25 H 10P 20 H 15S 20 H 20P 30 15 H 20P 25 H 10S 20 T 10 H 15 H 10S 25 5 15 10 10S 10 10 5 10
Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM
20S 45 10 8P 15 10P 15 H 5P 20 8S 12 20 T 10S 10 T 10 H 20P 40 H 5S 15 T 5P 15 5 20 8S 15 H 15P 25
Regular Extenders
H
Food & Drink Table
End Aisle B/C
Sold End Aisle
Banner Insert
Store # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 38 39 40 41 42 43 44 45 46 47 48 49
Perimeter Banner
Cozy Up
Participating Stores
3
3
4 3
4 6
3 4 2
4
3 6 2 6
4 3
3
3 6
3 3 4 8 6 4 2 3 3 1 2 1 3 3 5 2 2 2 1 1 1 2 5 2 2 3
1 1 1 3 3 6 2 3 2 2
4 4 4 4 4 6 6 6 6 4 4 6 4
4 3 4
F
6 4
FF FF
8 12
6 4 8 6 10
FF FF FF FF
6
FF FF
4 6 6
6 4 4 6 4 4 4
12 8 4
FF
8 4
FF F
8 6
H
10S
40 5 10 5 5 50 5 40 5 5 10 10 5
3
H
15S
H
10S
T T
5
H 10 H 10P
8P 10S 15S
5
8 2 3 2 1 1 1 2 3
Y
40 55 10 10 40 40 40 5
6 6 4 6 8
FF
H T T T T T H H H T H H T T H
4
4 1 1 2 1 4 1 1 1 2 2 2
6 7
4 4
6 6
1 3 3 1 1 4 4 2 1
4 4 4
6 6
FF FF
4
4 6
4 8
FF FF FF
4 6 4
FF FF F F FF
4
4 4
4 4
6 4 4
4 4 8
FF
4 4
FF 4 4
4 4 4
F
T H
T H
H T H T H H H H
T H H
3
4 4 6 4 6 6 6
4 12
Language (FLS)
1 3 10 1 2 4 4 3 5 3 3 1 1
Perimeter Banner
Exterior Banner
Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM
Food & Drink Table
End Aisle B/C
Regular Extenders 5 55 55 5 40 40 40 40 55 5 5 5 5 5 5 40 65 45 10 45 40 10 5 60 5 5 10 45 10 10 55 5 10 40 10 5 55 40 65 40 5 40 40 40 10 10 60 40
Power Aisle Banner
FF
H
Y Y
Show Card
6
H
5 15P 45 20P 30 5 10S 20 8S 20 15S 40 8S 15 20P 30 15 10 5 5 5 10 8S 15 15P 30 3S 20 10 10S 20 10P 20 10 10 20S 25 5 5 10 8S 11 5 10 15P 25 5 5 15P 25 5 15 10 5P 25 8S 10 20S 40 10S 20 5 10S 15 15S 30 10 10 10 20S 40 3S 15
F FF
nl y
6 4 4 4 4 4 4 6 4 6
FF F
H H
3 3
3
6 6 4 4
O
4 4
147 148 149 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196
Sold End Aisle
FF FF
Banner Insert
Language (FLS)
12
Store #
Perimeter Banner
6 4 4 4
y
3
Power Aisle Banner
Exterior Banner
Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM
Regular Extenders 5 5 10
3
ad
T
5 10 3 25 10 10 10 5 25 5 25 10 3 15 10 10 5 15 20 5 10 25 20 30 5
Y
5 10 10 10 5 5 5 55 5 5 5 5
4
3 5 3 2 3 2 1 4 1 3 1 5 3 4 2
C op
T T
10 10 40 45 5 5 10 55
Show Card
T
e
5 5 10 H 10S 25 H 10S 25 T 10 T 10 5 H 15S 30 T 5 T 15 T 10 5 15 T 5 10 T 5 5 H 20P 40 T T 10 T 5 5
Food & Drink Table
End Aisle B/C
Sold End Aisle
Participating Stores
Tr
98 99 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146
Banner Insert
Store #
Cozy Up
Y
Y Y
Y
Y
3 3
3
3
3
3
3
2 7
3 3
3
2
3
4
2 3 3 3
3
3
3
4
2 5
4
2 5 5 1 3 4 5 3 8 1 1 3 6 1 1 3 1 1 3 4 3 2 1 8 3 1 1 4 2 1 2 3 3
F
4 4 4
4 4 6 6 4 6 6 4 6 4 6 4
4 4 4 4
4 12
FF F FF F F
8 6 F 6 FF
6
6 4 6 6 4 4 6 4 8 4
8 4 12 4 8 12
FF
4
F F FF F F
4 10
FF F
4 4 6 4 6
6 8
F FF F
12
Marketing & Product Guide | 121
Y
Y Y Y
3
5 15S 10S
Y
T
5 10S
T
H 15S H 20P H 15S T
5
122 | Period 12
3
6
3
3
3
2 8 4 8 4
6 8
7
4 3
6 F 6 4 4 4 4 6 6 4
12
FF F 8 FF
H 20S H 20P T H 10S
T
3 5
FF F
4 4 4
6 4 4 6
4 4 6 4 6 4 4 4 4 6 4 4 4 4 8 4 6
6
FF
4
FF
F 12 8 F F 4 6 8 6 4 4
4 12
FF
FF F FF FF
Exterior Banner
3
2 10
5
T
H T H T T
20S
H
15S 5
5 20S 5
T T
3 T H H
8S 15S
T T T
H H T T T T
3 15S 20P
3 6 3 5 1 2 2 3 2 1 1 1
6 6 4
Language (FLS)
Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM
Regular Extenders
Store #
Food & Drink Table Y Y
10 40 40 45 5 40 55 10 55 5 5 5 5 10 10 5 60 5 40 10 5 5 40 10 5 5
Power Aisle Banner
FF
15 25 20 25 5 30 30 10 20 5 5 10 10 25 10 10 40 10 20 15 10 15 25 25 5 5 5 5 10 10 15 20 25 5 10 10 5 10 3 10 20 30 15 3 10 5 5 10
Show Card
4
5 15P 10S 15S
8 F
nl y
12
T H H H
Y Y
3
Y
Y
Y
Y
4
4 3
3
6
8 4
10 20 10 40 50 5 5 5 5 5 20 55 65 10 5 5 5 5 5
7 6
6
O
F
247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294
y
2 3 7 1 6 2 5 8 3 2 5 7 5 2 3 5 3 2 0 2 9 5 5 5 1 2 3 4 4 1 1 3 1 2 1 1 7 8 3 1 3
Language (FLS)
Power Aisle Banner
2 6 3
7 2 3
Perimeter Banner
Show Card
6 5 6 7
Tr
T T H
5
F
End Aisle B/C
Y
3
6
Sold End Aisle
Y
4 4 4 4 6 6
ad
15S 10S H 10S H 15P T 10S H 8S H 20P H 10S T T H 10S T 5 T 5 T T H 20S H 10S H 15S 10S
2 3
Banner Insert
8S
5 10 40 10 60 40 40 40 5 40 40 55 55 5 5 40 10 10 10 5 55 40 55 40 5 10 5 55 40 5 5 40 10 10 5 5 45 55 40 5 5
3
6
C op
T H T H
5 10 20 10 20 30 20 30 15 25 15 30 25 10 10 20 10 15 10 10 30 20 25 20 15 10 10 30 20 5 10 25 10 10 5 5 25 30 25 5 10
10 55 10 65 55 5
Exterior Banner
H H
Y
e
15 25 10 25 25 10
Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM
End Aisle B/C
5 15S 5 20S 15S 5
Regular Extenders
Sold End Aisle
T H
Food & Drink Table
Banner Insert
Store # 197 198 199 200 201 202 203 204 205 207 208 209 210 211 212 213 214 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246
Perimeter Banner
Cozy Up
Participating Stores
4 7 5
6 3 3
6
2 1 2 7 3 6 3 3 3 18 4 1 1 1 3 4 3 3 10 2 3 3 1 2 3 4 3 5 2 1 2 1 3
3 4 6 6 4 4
FF
8
F F
4
6 4 4 6 6 4
F
8
4 6
F 10 FF
4 4 4 6 6 4 4 4 6 6 4 4 6 4 3 6 4 4 6
6 4
12
4 6 12
FF F F
12
FF 4 4 8 4 4 12
FF
T T T
10 5
10 45 5 5 40 50 50 5 5 55 5 10 5
3
ad H T
H
20S 30 5 5 5
10 10S 20 3 10 5S 20
Y
Y
65 5 5
5 5 40 10 45
4 4 4
FF F F
4
F
H H H H
1 1 3 1 3 3 3 1 3 2 8
5
3
3
3
4
4 4
6 4
6 6 4 4 4 4
6
4 8 4
F F FF
8
F
FF 4 F 5
1 1
3
6 4
6 3 1 1 1 1 5 6 3
4 8
4 4
4 4
FF F F
FF
F 4
20S 10P 15S 20S 5
T
H H T
H T H T
3
3
40 25 25 20 10 10
10S 20 20P 40 10 10 10 10S 25 15 15S 20 15 5
H 20S T T H 15S H 15S H 15S 8S H 20S H 15S H 15S H 10P H 15S H 15P H 15S H 10S H 20P
5 45 3 10 30 20 25 15 30 30 20 15 25 25 25 25 25
6
4
Language (FLS)
3 2 6 1
Perimeter Banner
Power Aisle Banner
6
Show Card
Y
Exterior Banner
50 5 65 5 10
Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM
Y
6 4
nl y
15S 30 5 15 H 20P 45 5 5 5 10 H 15S 30 T 10 H 8P 15 3 H 20P 30
Regular Extenders
H
Food & Drink Table
End Aisle B/C
4
Sold End Aisle
4
F
344 345 346 347 348 349 350 351 352 353 354 355 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393
Banner Insert
6 6
4
Store #
4 4
3 3 1 2 1 1 1 4 3 2 2 3 2 3 1
Language (FLS)
6
F 6
Y
5 45 5 60 5 65
4
6
O
6
4 4 4 4 4 4
Y
Y
65 55 45 60 10 5
y
Y
4 6
3
Perimeter Banner
Exterior Banner
Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM
Regular Extenders
Food & Drink Table
End Aisle B/C
Sold End Aisle
5 10 H 8S 20 5 T 10 H 6P 15 H 15S 30 H 15S 30 T 5 10 T 5 H 20P 45 T 3 5
Y
10 40 5 55 5 10 10 10 10 10 5 5 5 45 55 40 10 5 5 10 5 10
5 3 3 6 2 5 1
C op
H
Y
3
Power Aisle Banner
T
40
Show Card
T T
10P 20 10 15 20P 30 15 15S 30 10 5 5 10 5 15 10 10 5 10 5 15 20 10P 20 8S 20 10 10 10 10 5
e
T T H T H
Participating Stores
Tr
295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 343
Banner Insert
Store #
Cozy Up
Y
Y
Y
Y
Y Y
Y
Y Y Y
40 65 10
3
3
3
3
3
3
3
5 60 5 60 5 5 10 65 5 10 40 45 40 30 65 40 55 40 40 65 45 45 65
3
5
3
3
3
3
11 10 3 3 6 6 5 6 3 1 3
10 2 2
5
3
3
6 5 3 3
3 3 3 3
3
3
5 6 3 3 7 2 4 2 1 1 7 3
3
3 3
1 1 4 2 4
6 7 8 4 5 6 3
3 1 2 6 7 3 3 4 3 5 4 8 6
4 4
4 4 4
4
4
4
FF
F 4 4 4 4 6 4 6
FF F 12 6 8
F FF F
4 4 4
FF F
4 4 6
4 8 6 4 4 6 4 4 8 4 4 4 4 4 4 6
F F
12 4
FF
4 8 6
FF FF FF F F
FF
Marketing & Product Guide | 123
T H H H T T
Y Y
Y
10
3
3 3
40 40 40 65
5 55 55 5 45 5 10 40 55
Tr
H H
Y Y
3 3
3
H
H H
15S 20 5 5 25 10S 25 20S 30
T
124 | Period 12
10 10 5
Y Y
5 5
3
3
3
3 3
11 10
6 5 7 10
3
3 3
6
3
3
12 4 4
4 4
4
FF FF F F
4 4 F F
4
4 6 6 6 4 4
3
9
4
F F
4 6
4 4 4 6 6 6 4 4 4 4
12
F F FF
FF F F F
6 4 FF 4
6 6 4 6 4 4 4
4 12
FF F F
4 6
FF
H T
H
10S 15 15 5 20 15S 30 10 10 5 5 10
10 7S 10 3 5 H 15P 20 5 10 5 15 H 10 20 10P 20 5 3 10 H 10S 20
6 3 3
3 3
Language (FLS)
Exterior Banner
45 40 60 5 5 5 10 5 5 65 40 10 10 40 55 45 60
Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM
End Aisle B/C
Sold End Aisle
Y
8
FF F
Power Aisle Banner
FF
H 15P 30 H 15S 25 H 15S 30 T 10 5 T 5 5 T 5 5 H 15P 20 10P 15 5 25 T 10 10S 30 H 8P 20 H 8S 20 H 20S 30 3 T 10 T 10 3 5 H 15S 30
Show Card
4 4 6 4 4
F
443 444 445 446 447 448 449 450 451 452 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 468 469 470 471 472 473 474 475 476 478 477 479 480 481 482 483 484 485 486 487 488 489 490
Banner Insert
Language (FLS)
4 4
Store #
Perimeter Banner
Power Aisle Banner
FF FF
5 3 9 1 1 1 3
4 6 8 6 6 4
8 2 4
4 4
4 4
nl y
3
5 7 3
5 1 3 5 4 1 2 5 10 2 1 2 7 5 2 3 3 1 1 2 1 7 1 6 3 2 1 5 4 1 1 1 3 6 4 1 4 3 2
10
6
7
O
4
Show Card
Exterior Banner
End Aisle B/C
Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM 3
4
Regular Extenders
Y
6
ad
H H H H
Y
6
5 2 4 3 1 2 6 3
Food & Drink Table
H H
Y Y
6
Y
y
H
55 5 40 55 5 40 45 45 10 40 5 10 45 40 5 10 40 55 5 10 40 55 55 10 5 30 5 5 5
Y
C op
H
Y
e
H H
Regular Extenders
H H
20P 40 10 15S 30 15S 40 20 15S 20 20S 30 10S 15 10 10S 20 5 5 15 20P 30 10S 20 5 10 10S 16 15P 25 3 10 10P 20 20S 25 15P 40 5 3 8S 20 5 5 10 3 15S 20 8S 15 15S 30 20S 40 5 5 15S 20 20S 25
Food & Drink Table
H
Sold End Aisle
Banner Insert
Store # 394 395 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442
Perimeter Banner
Cozy Up
Participating Stores
10 5 5 5 55
Y
T
40 10 5 55 10 5 5 10 10 5 20
Y
Y
Y
5 45 5 10 5 40 40 5 5 10 55
7 7 2 5
3
3
3
4 6
4
4
2
6
6
1 1 10 2 5 2 7 1 3 2 1 1 5 1 3 3 4 6 3 1 1 4 1 1 3 5 1 1 2 1 6 3 5 3 1 1 3 4
FF
4 6 4 6 4 4 6 4
8
6
F F
4 8 6 4
FF
4
FF
6
4 6 4
FF 10 4 4
4 6 4 4
4
4
4
4 4 10
4
F F F F FF F
7
4
5 10 40 5 5 45 55 40 5 20 10 40 5
5
3
3
ad
Y Y
5 45 10 5 5
e
Y
Y
T H
3 10 15S 20
Y Y
5 20 40 40 5 40 40
20 55
3
4 4 4 6 6 3 4
6 4 12
F FF FF
H H H H H
5 20S 30 10 10S 20 8S 15 15P 25 20S 30 8S 30 15P 25 5 10 10S 20 5 5 5 10S 20 10S 20 5 20P 30 10 8P 20 15S 30 5 5 10 8S 15 10P 25
5 6
3 6 10 4 4 3
6 5
6
F F
FF
4
F F
4 4 4 4 6
4
12
6
12
6 6
12 8
FF
FF FF F
6 4
F FF F F
4
4
FF F FF
Y
5 55 5 60 55 40
H T T T H H H
H H
H H H T
15S 25 10 5 T 5 10 H 10S 25 H 15S 30 T 5 T 5 5 H 15S 15 15S 20 H 10S 25 5 20
4 6 4 4 4 4
3
3
9 4 8 3 3 5 6 4 1 1 3 1
4
Language (FLS)
6 5 5
1 4 1 7 6 7
3
Perimeter Banner
Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM
Regular Extenders
End Aisle B/C
H
Food & Drink Table
Sold End Aisle
Banner Insert
Language (FLS) F F
Store #
Perimeter Banner
4
5 30 10 20 40 30
C op
4
8
H 20P T H 10S H 15S H 15S
Power Aisle Banner
3
3 4 4 2 1 2 3 1 2 5 1 5 1 1 1 8 5 3 1 1 3 1 4 3 2 2 3 6 3 3 4 3 1 4 1 7 2
F
541 542 543 544 545 546 547 548 549 550 551 552 553 554 555 556 557 558 559 560 561 562 563 564 565 566 567 568 569 570 571 572 573 574 575 576 577 578 579 580 581 582 583 584 586 587 588 589
Show Card
7 2
F
4 F 4
nl y
3
4 4 6 6
4 4
Exterior Banner
10 55 5 10
3
6
4 4
Y
5 60 10 40 40 55 65 40 45 5 5 40 5 10 5 40 45 5 55 5 60 40 5 20 40 55 5 40 5 5 5 45 40 5 5
Y
Y
Y
Y
Y Y
Y
Y Y
40 40 40 5 10
F F
4
5 4 6 3
O
Y
60 40 45
3
7 1 1 2 9 2 4
6
y
50
3
Power Aisle Banner
Y
4
Show Card
50 5 5 55 55
Exterior Banner
Y
Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM
End Aisle B/C
Sold End Aisle
H 20P 40 H 10S 25 H 15S 25 10 3 T 10 H 20P 30 5 T 5 15 T 8S 20 5 H 15S 25 3 5 5 10 15 T 5 15 H 10S 25 5 T H 10P 20 10P 25 H 20P 45 T 5 20 T 10 H 15P 30 T 5 15 T 10 T 3 8P 20 10S 20 H 10S 25 5 H 15P 25 3 8
Regular Extenders
H H T H
15S 30 5 3 15P 25 15S 25 3 15S 30
Food & Drink Table
H T
Participating Stores
Tr
491 492 493 494 495 496 497 498 499 500 501 502 503 504 505 506 507 509 510 511 512 513 514 515 516 517 518 519 520 521 522 523 524 526 527 528 529 530 531 532 533 534 535 536 537 538 539 540
Banner Insert
Store #
Cozy Up
6
6
8
6
4 3
6
3
3 3
5 4
1 2 3 1 6 1 10 6 1 2 2 4 1 7 1 3 4 4 3 3 1 3 3 5 1 1
4 6 6 4
6 4
8
FF F F F
4 8
4
4 4 4
4 FF F
4
F F
4 4 4 4 4 4 4 4 6 4 4 6 3 6
F FF
4 6
FF F FF FF FF
4 8 4 F
FF FF
Marketing & Product Guide | 125
H
T
H H H H
10S 15S 8 20S
20P 20P
Y
10 5 5
15 25 20 40 10 5 25 45 3 30 25 45 40 50 20 30 30 10 15 20 10 25 40 15
40 55 40 65
Y Y
6
3
3
55 55 5 45 45 55 50 65 45 45 40
Y
Y Y Y Y Y
Tr
H 15S H 15S H 20P H 20S H 20S H 10S H 15S 10S
10S H H
10S 20S 5
126 | Period 12
Y Y
4 1
3
3
4 5
3
3
10 40 5 40 55 5
3
F FF 4 4
6
6
8
F
FF 4
H H H
H H
10S 10S 10S 8S
15 20 15 20 5 10 20 8 10 20 5 10 25 20 5 30 20 30 25 40 15 25 30 40
3 1 3 1 7 6 5 1 1 1 4 4 1 5 9 6 4 4 5 4 4 3 3 2 1 5 6 7
4
3
6 3
3 3
3 3
3 8
3
3
6 4 7 10 2 6
4
4
6
12
F
4 4
4
4 6 4 4 4 6 4 4 4 4 4 4 4 4 6 6
6 4
5 15S 8S 5S 15
H
F
FF FF F
F F
F F FF F FF F
H
10S 10S
H H H H H H H H H
15S 10S 15S 15P 15S 8S 15S 15P 20S
7 4 6 6 4 2
3 4
Language (FLS)
40 20 30 20 45 10 10 40 40 40 50 10 20 45 40 30 50
Power Aisle Banner
H
Y
Exterior Banner
20 15 15 15 25 10
Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM
10S 8S 3 3S 15S
Show Card
6
H
F F F
nl y
4
End Aisle B/C
F
Sold End Aisle
4
643 644 645 646 649 650 651 652 653 654 655 656 657 658 661 665 667 669 677 694 695 697 698 699 700 702 703 706 741 771 776
Banner Insert
4 4
Store #
Language (FLS)
Perimeter Banner
Power Aisle Banner
2 7 7 1 1 7 1 1
4
Y
Y Y
6
12 6 4 6
O
6
8
Regular Extenders
6
50
15 5 10
Y Y
3
5 1 5 3 1 2 1
Food & Drink Table
Y
10 55 65 5 5 40 5 5
2
Show Card
Exterior Banner
Disc. Extenders Spirits Disc. Extenders Wine Disc. Extenders BSM
Food & Drink Table
45 5 5 5
ad
H H
End Aisle B/C
15S 25 3
3
Y
Y Y
6 6 4
y
H
15 15S 30 20S 25 10 3 15S 30 3 5
3
C op
T H H
60
e
H T T T
20P 30 3 10S 20 15 5 10
Regular Extenders
H
Sold End Aisle
Banner Insert
Store # 590 591 593 594 595 596 597 598 599 601 602 603 604 605 606 607 608 609 610 611 612 613 614 615 616 617 618 619 621 622 623 624 626 627 629 630 631 632 633 634 635 636 637 638 639 640 641 642
Perimeter Banner
Cozy Up
Participating Stores
Y
Y
Y Y Y Y Y Y Y
5 40 45 5 40 40 50 40 55 30 45 55 65
4
F F FF
5 6 3 4 5 4 7 4
FF F F F
6 3 6 4
6
3
3
3
3
3
3
3
3 8 6 6 6
4 5 3 4 2 5 3 4 3 8 5 5 7
4 6 4 4 4 4 4 4 4 4
F F F F F FF F F F F F F
nl y
Sold Space Program
O
Display Programs – Support Programs
An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site.
y
Follow the “quick link” published each week at the top of the Sales & Marketing Newsletter.
C op
The Electronic version of the worksheets includes: • Retail Price (as of publication date) • Agent Names
Tr
ad
e
The products participating in the Deal of the Week Display and the sold End Aisles are included in the Display Programs – Participating Products Table.
Marketing & Product Guide | 127
Cozy Up
Display Programs – Participating Products Location
LCBO#
Description
Size (mL)
Support Programs
DOTW #1
550715
Forty Creek Barrel Select Whisky
750
Value Add
DOTW #2
665471
Jacob's Creek Reserve Shiraz
750
DOTW #3
382002
Smirnoff Raspberry Flavoured Vodka
750
DOTW #4
392225
Robert Mondavi Private Selection Cab/Sav
750
302349
Rosemount Diamond Shiraz
750
429787
Bodacious Smooth White
26278
Folonari Valpolicella Classico
33340
Collavini Pinot Grigio
481838
Folonari Valpolicella Ripasso Class Sup Doc
285585
Masi Bonacosta Valpolicella Classico Doc
317057
Masi Costasera Amarone Classico Doc
533026
Modello Refosco Merlot
217687
Canadian Club Premium
311936
Canadian Club Classic 12 Year Old
438960
Canadian Club 100% Rye
148007
Czechvar Premium Lager
247627
4
5
6
8
LTO, Wine Fridge
750
LTO
750
LTO
750
LTO
750
LTO
1140
LTO
1140
BAM
1140
LTO
500
LTO
Mill Street Original Organic Lager
473
BAM
547646
Steam Whistle Premium Pilsner
6 x 341
82636
Pasqua Soave Doc
1500
LTO
170142
Zonin Valpolicella Ripasso Superiore Doc
750
LTO
588053
Il Prosecco
750
LTO
78006
Gabbiano Chianti Docg
750
LTO
107276
Frescobaldi Chianti Nipozzano Riserva Docg
750
LTO
372391
Leonardo Chianti Fiasco
750
LTO
16840
Bolla Valpolicella Classico
750
LTO
134940
Cesari Adesso Chardonnay D'Italia
1500
LTO
269589
Rocca Delle Macie Chianti Vernaiolo Docg
750
LTO
105429
Frescobaldi Remole Toscana Igt
750
LTO
111930
Mezzomondo Negroamaro Puglia Igt
1500
LTO
143164
Cusumano Nero D'Avola Terre Sicilane Igt
750
LTO
20214
Fontanafredda Barolo Docg
750
LTO
73148
Montalto Pinot Grigio Igt Sicily
750
LTO, Wine Fridge
348680
Bersano Costalunga Barbera D'Asti Docg
750
LTO
Tr
9
10
128 | Period 12
nl y 750
O
LTO
e
7
1500
y
3
LTO
ad
SOLD SPACE PROGRAMS
2
LTO
1500
C op
1
Cozy Up
15
16
17
Chateau Des Charmes Barrel Fermentd Chard VQA
750
LTO
293159
Les Jamelles Cabernet Sauvignon Pays D'Oc
750
LTO
572875
Peter Lehmann Portrait Barossa Shiraz
750
LTO
301507
Wente Southern Hills Cabernet Sauvignon
750
LTO
589036
French Cross Cab Merlot Bag In Box
4000
LTO
620096
Angels Gate Cabernet Merlot VQA
214957
Pelee Island Cabernet Savignon VQA
331025
Jackson-Triggs Cabernet Sauvignon
350454
Rodney Strong Alexander Valley Cab Sauv
285254
Forty Creek Copper Pot Reserve
350629
Forty Creek Barrel Select Whisky
550715
Forty Creek Barrel Select
334128
Ciroc Red Berry
417295
Ciroc Original Unflavoured
446823
Ciroc Pineapple Spirit Drink
67
Smirnoff Vodka
31757
750
LTO
750
LTO
1500
LTO
750
LTO
750
Value Add
1140
BAM
750
LTO, Value Add
750
LTO
750
Value Add
750
Value Add
750
LTO
Smirnoff Vodka (P.E.T)
750
LTO
385344
Smirnoff Double Black
750
Value Add
213983
Cave Spring Blanc De Blancs Brut VQA
750
LTO
277202
Bottega Rose Vino Dei Poeti Sparkling
750
LTO
365205
Cono Sur Sparkling Rose
750
LTO
237271
Big House The Birdman Pinot Grigio
750
LTO
270959
Jackson-Triggs Pinot Grigio Bag In Box
4000
LTO
e
18
81653
4000
LTO
193490
Baileys Irish Cream
1750
LTO
400259
Baileys Salted Caramel
750
LTO
605956
Baileys Irish Cream Liquor
1140
Value Add
27235
Sauza Gold Tequila
750
LTO
217125
Sauza Silver
1140
LTO
750
BAM
Tr
20
French Cross Dry White Bag In Box
ad
19
589051
436279
Sauza Hornitos Plata
FSI = Product is featured in the Free Standing Insert. LTO = Limited Time Offer ST= Shelf Talker VA = Value Added
SOLD SPACE PROGRAMS
14
Support Programs
nl y
13
Size (mL)
O
12
Description
y
11
LCBO#
C op
Location
Display Programs – Participating Products
BAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward Miles SCP = Shopping Cart Program
Marketing & Product Guide | 129
Shelf Extenders
Cozy Up #of Extenders 152030404550556065
Support Programs
227413 Iceberg Vodka
1140
LTO
Y Y
Vodka B
137117 Russian Standard Vodka
750
LTO
Y Y Y Y Y
R3
Vodka C
216937 Skyy Vodka
1140
LTO
Y Y Y Y Y Y
R4
Vodka D
454769 Baron Samedi
750
LTO
Y Y Y Y Y Y Y Y Y
R5
Vodka E
209221 Absolut Vodka
1140
LTO
Y Y Y Y Y Y Y Y Y
R6
Rum A
437483 Bacardi Gran Reserva Maestro De Ron
750
LTO
Y
R7
Rum B
500546 Captain Morgan Spiced Rum
1750
LTO
Y Y Y Y Y
R8
Rum C
217422 Havana Club Anejo Reserva
1140
LTO
Y Y Y Y Y Y
R9
Rum D
342386 Sailor Jerry Spiced Rum
375
LTO
Y Y Y Y Y Y Y
R10 Rum E
216812 Bacardi Gold Rum
1140
LTO
Y Y Y Y Y Y Y Y Y
R11 Canadian Whisky A
480624 Woodford Reserve Distiller's Select Bourbon
750
R12 Canadian Whisky B
8805
1750
LTO
Y Y Y Y Y
R13 Canadian Whisky C
311928 Canadian Club Classic 12 Year Old
750
LTO
Y Y Y Y Y Y Y
R14 Canadian Whisky D
10157
Jameson Irish Whiskey
750
LTO
Y Y Y Y Y Y Y Y
R15 Canadian Whisky E
1487
Crown Royal
750
LTO
Y Y Y Y Y Y Y Y Y
R16 Scotch A
61374
Bushmills Black Bush
750
LTO
Y Y Y Y Y Y
R17 Scotch B
217794 Johnnie Walker Red Label
1140
LTO
Y Y Y Y Y Y Y Y Y
R18 Gin A
2691
750
LTO
Y Y Y Y Y Y Y
R19 Liqueurs A
518688 Sour Puss Apple Liquor
750
LTO
Y Y Y Y
R20 Liqueurs B
397109 Forty Creek Spike Honey Spiced
750
LTO
Y Y Y Y Y Y
R21 Liqueurs C
600981 Hpnotiq Liquor
750
LTO
Y Y Y Y Y Y Y Y
R22 Liqueurs D
468561 Tequila Rose Strawberry Cream
750
LTO
Y Y Y Y Y Y Y Y Y
R23 Brandy A
10512
750
Value Add
R24 Brandy B
630913 Tia Maria
750
BAM
Y Y Y Y Y Y Y
R25 Tequila A
363986 Cazadores Blanco Tequila
750
LTO
Y Y Y Y
R26 Ontario Blend A
427351 Forward Malbec Cabernet
750
LTO
Y Y Y Y Y Y
224295 Copper Moon Riesling
750
LTO
Y Y Y Y Y Y Y
470823 Pelee Island Merlot
750
LTO
Y Y Y Y Y Y Y Y Y
R2
Dujardin VSOP Brandy
ad
R28 Ontario Blend C
Tanqueray Dry Gin
e
R27 Ontario Blend B
Forty Creek Barrel Select Whisky
O
Vodka A
y
R1
Description
C op
LCBO#
nl y
Size (mL)
Extender Location
Y Y
Y
R29 Ontario Non-VQA A
453340 Unreserved Smooth White
750
LTO
Y Y Y Y Y
R30 Ontario Non-VQA B
426908 French Cross Cabernet Sauvignon
1500
LTO
Y Y Y Y Y Y
R31 Ontario Non-VQA C
135970 Pelee Island Gewurztraminer
750
LTO
Y Y Y Y Y Y Y Y Y
R32 Ontario Non-VQA D
621219 Pelee Island Pinot Grigio
750
LTO
Y Y Y Y Y Y Y Y Y
R33 Ontario VQA A
456590 McMichael Collection Cabernet Merlot VQA
750
LTO
Y Y Y
R34 Ontario VQA B
457390 River Road Cabernet VQA
750
LTO
Y Y Y Y
R35 Australia/New Zealand A 350504 Yellow Tail Big Bold Red
750
LTO
Y Y Y
R36 Australia/New Zealand B 189415 Wyndham Estate Bin 555 Shiraz
750
LTO
Y Y Y Y
R37 Australia/New Zealand C 417600 Riverlore Sauvignon Blanc Marlborough
750
LTO
Y Y Y Y Y Y Y
R38 Australia/New Zealand D 308288 Whitehaven Sauvignon Blanc
750
LTO
Y Y Y Y Y Y Y Y Y
R39 USA A
292151 Louis M. Martini Cabernet Sauvignon
750
LTO
Y Y Y Y Y Y Y Y
R40 USA B
392647 Carnivor Cabernet Sauvignon
750
LTO
Y Y Y Y Y Y Y Y Y
R41 Chile A
242370 Santa Julia Reserva Cabernet Sauvignon
750
LTO
Y Y Y Y
R42 Chile B
278416 Casillero Del Diablo Rsv Cab/Sav
750
LTO
Y Y Y Y Y Y Y Y Y
Tr
SOLD SPACE PROGRAMS
Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.
130 | Period 12
Shelf Extenders
Cozy Up
Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.
LCBO#
Description
Size (mL)
Support Programs
#of Extenders 152030404550556065
R43 France Blend A
8094
Deinhard Green Label Riesling Mosel
750
LTO, Wine Fridge
Y
R44 France Blend B
245324 Les Jamelles Merlot Vin De Pays D'Oc
750
LTO
Y Y Y Y Y Y Y Y Y
R45 France South A
610188 Osborne Solaz Temp Cab Sav, Vdt Castilla
750
LTO
Y Y
R46 France South B
293498 Brotte La Fiole Cote Du Rhone Aoc
750
LTO
Y Y Y Y Y Y Y
184069 Hob Nob Pinot Noir Pays D'Oc
750
LTO
Y Y Y
750
LTO
Y Y
750
LTO, Wine Fridge
France Bordeaux/ Burgundy A
Chateau Saint-Germain Bordeaux Superieur Aoc
152587
R49 Italy Central B
564674 Masi Modello Delle Venezie Bianco Igt
R50 Italy North A
166959 Albert Bichot Bourgogne Pinot Noir Aoc
750
LTO
Y Y Y Y Y
R51 Italy North B
9431
750
LTO
Y Y Y Y Y Y Y Y
R52 Southern Europe A
394577 Fiol Prosecco Doc
750
LTO
Y
R53 Southern Europe B
426718 Cesari Amarone Classico Doc
750
LTO
Y Y Y
R54 Germany A
216945 Freixenet Cordon Negro Brut Cava
750
LTO
Y Y Y Y Y Y Y
R55 Sparkling A
19661
750
BAM
Y Y Y
R56 Sparkling B
303792 Trius Riesling VQA
750
LTO
Y Y Y Y Y Y
R57 Ontario Beer A
486951 Youngs Double Chocolate Stout
500
LTO
Y Y
R58 Ontario Beer B
535294 Grolsch Premium Lager
500
LTO
Y Y Y Y Y Y Y Y Y
R59 Beer 1
288506 Amsterdam Boneshaker IPA
6x 355
LTO
Y
R60 Beer 2
394015 Brickworks Batch:1904 Cider
473
BAM
Y Y Y Y Y Y
R61 Beer 3
249433 Spaten Original Munich Beer
500
LTO
Y Y Y Y Y Y
R62 Beer 4
312850 Mill Street Cobblestone Stout
440
BAM
Y Y Y Y Y Y Y
R63 Party Zone 1
457705 Captain Morgan And Root Beer
473
LTO
Y Y Y Y Y Y Y
6x 355
LTO
Y Y Y Y Y Y
4x 270
LTO
Y Y Y Y Y Y Y Y
y
Bouchard Aine & Fils Beaujolais Superieur
e
C op
Veuve Clicquot Ponsardin Rose
444497 American Vintage Lemon Hard Iced Tea
ad
R64 Party Zone 2
O
R48 Italy Central A
5280
Vodka Mudshake Chocolate
Tr
R65 Party Zone 3
Y Y Y Y Y Y Y Y Y
SOLD SPACE PROGRAMS
R47
nl y
Extender Location
Marketing & Product Guide | 131
Cozy Up
Community Shelf Extenders
LCBO# Description
C1: Community Extender 1
8219
750
C2: Community Extender 2
350611 Bulleit Rye
750
C3: Community Extender 3
366468 Panama Jack's Chocolate Cream
750
C4: Community Extender 4
385385
C5: Community Extender 5
185249 Mirassou Pinot Noir
C6: Community Extender 6
137125 Russian Standard Vodka
C7: Community Extender 7
380865 Rumchata
C8: Community Extender 8
455428 Baileys Almande
C9: Community Extender 9
453332 Unreserved Smooth Red
Prince Igor Vodka (P.E.T)
LTO
Diageo Canada Inc.
LTO
Andrew Peller Limited
LTO
Churchill Cellars Ltd.
LTO
E&J Gallo Winery Canada Ltd.
1750
BAM
Russian Standard Vodka Canada Ltd
750
BAM
Glazer's Of Canada
750
Value Add
Diageo Canada Inc.
y
750
C op
ad
e
C10: Community Extender 10 122390 The Beachhouse Sauvignon Blanc
132 | Period 12
750
Forty Creek Distillery Ltd
O
Les Dauphins Cotes Du Rhone Reserve Red Aoc
nl y
Location
Size (mL) Support Program Agent
Tr
SOLD SPACE PROGRAMS
Community Shelf Extenders
750
LTO
Andrew Peller Limited
750
LTO
Dionysus Wines & Spirits Ltd.
Discovery & Green Extenders
Cozy Up Discovery Shelf Extenders
Location
LCBO#
Description
Size (mL)
Support Program
D1: Discovery Wines 1
156125
Stoney Ridge Pinot Noir VQA
750
LTO
D2: Discovery Wines 2
215814
Codorniu Brut Clasico Sparkling
750
LTO, Wine Fridge
Andrew Peller Import Agency
D3: Discovery Wines 3
168419
Fuzion Alta Torrontes Pinot Grigio
750
LTO
Dionysus Wines & Spirits Ltd.
D4: Discovery BSM 1
307330
Samuel Adams Boston Lager
D5: Discovery BSM 2
398677
St Ambroise Oatmeal Stout
D6: Discovery BSM 3
296152
Skinnygirl Margarita
D7: Discovery Spirits 1
424044
Chantilly French Cream
D8: Discovery Spirits 2
605048
D9: Discovery Spirits 3
382028
473
LTO
McAuslan Brewing
750
BAM
Beam Suntory
750
BAM
Maverick Distillery Limited
Patron XO Cafe Tequila Liqueur
750
LTO
Glazer's Of Canada
Smirnoff Vanilla Flavoured Vodka
750
Value Add
Diageo Canada Inc.
341131
Fetzer Merlot
Size (mL)
Support Program
Agent
750
LTO
Escalade Wines & Spirits
Tr
G1: Green Extender
y
C op Description
SOLD SPACE PROGRAMS
LCBO#
nl y The Premium Beer Company Inc.
O LTO
ad
Location
Epic Wines And Spirits Inc.
6 x 355
e
Green Shelf Extender
Agent
Marketing & Product Guide | 133
Cozy Up
LCBO#
Description
Size (mL)
31104
Mill Street Tankhouse Ale
6 x 341
71746
Tullamore Dew Irish Whiskey
84210
Mill Street Original Organic Lager
85456
Colio Dry White
1500
85464
Colio Dry Red
1500
170134
Banrock Station Pink Moscato Rose
750
214049
Girls' Night Out Strawberry Samba
1500
214056
Girls' Night Out Pineapple Mango Tango
1500
217257
Sailor Jerry Spiced Navy Rum
1140
221200
The Balvenie Caribbean Cask 14 YO Scotch
750
250134
Sortilege
750
Mondia Alliance Canada Inc.
269761
Raymond Classic Cabernet Sauvignon
750
Charton Hobbs Inc
292110
La Mascota Cabernet Sauvignon
750
Mondia Alliance Canada Inc.
325167
Champagne Tarlant Brut Reserve
750
B and W Wines
363465
Collective Arts Rhyme & Reason Pale Ale
6 x 355
368811
Nugan Estate Alfredo Second Pass Shiraz
750
PMA Canada Ltd.
375097
Lustau Los Arcos Amontillado Dry Sherry
750
John Hanna & Sons Limited
383786
Mill Street 100th Meridian Organic
406934
OPI Chardonnay
Support Program
413807
Trillium Beverage Inc. PMA Canada Ltd.
nl y
750 6 x 341
Trillium Beverage Inc. Colio Estate Wines Colio Estate Wines
Mondia Alliance Canada Inc.
y
O
Colio Estate Wines
C op 6 x 341
Agent
Colio Estate Wines PMA Canada Ltd. PMA Canada Ltd.
Collective Arts Brewing Limited
Trillium Beverage Inc. Mondia Alliance Canada Inc.
Brickworks Ciderhouse Queenstreet 501
473
Brickworks Ciderhouse
442319
Collective Arts Stranger Than Fiction Porter
473
Collective Arts Brewing Limited
450304
Collective Arts Stash Blonde Ale
473
Collective Arts Brewing Limited
450312
Collective Arts Ransack The Universe IPA
473
Collective Arts Brewing Limited
461459
Distillery Root Beer
ad
e
750
6 x 341
Trillium Beverage Inc.
473
Trillium Beverage Inc.
461483
Mill Street West Coast IPA
461806
Unibroue Collection Summer 2016
6 x 341
462432
Piper-Heidsieck Brut Champagne
750
Breakthru Berverage Canada Inc.
470062
Yalumba Y Series Viognier
750
B and W Wines
637504
Hendrick's Gin
750
PMA Canada Ltd.
Tr
SOLD SPACE PROGRAMS
IMAGE Shelf Talkers
134 | Period 12
Sleeman Brewing & Malting Co.
Cozy Up
Limited Time Offers
1487
Crown Royal
2691
Tanqueray Dry Gin
5280 8094 8805 9431 10157 16840 19612 20214 26278 27235 31757
Vodka Mudshake Chocolate Deinhard Green Label Riesling Mosel Forty Creek Barrel Select Whisky Bouchard Aine & Fils Beaujolais Superieur Jameson Irish Whiskey Bolla Valpolicella Classico Jacob's Creek Shiraz/Cabernet Fontanafredda Barolo Docg Folonari Valpolicella Classico Sauza Gold Tequila Smirnoff Vodka (P.E.T)
33340
Collavini Pinot Grigio
34637 46946 61101 61374 68544 68577 73148 74591 78006 81653 82636 85316 105429 107276 107359 111526 111930 122390
Size (mL) 750 750
LTO $1.00 $2.20
Display Program End Aisle
750
$1.00
Shelf Extender
$1.00
Shelf Extender
$1.50 $2.00 $1.00 $1.50 $1.50 $2.00 $3.00 $4.00 $2.00 $2.00 $1.00
Shelf Extender Shelf Extender, Wine Fridge Shelf Extender Shelf Extender Shelf Extender End Aisle
End Aisle End Aisle End Aisle End Aisle
750
$2.00
End Aisle, Wine Fridge
Canadian Club Premium Taylor Fladgate Late Bottled Vintage Port Peninsula Ridge Merlot VQA Bushmills Black Bush Sawmill Creek Dry Red Bag In Box Sawmill Creek Dry White Bag In Box Montalto Pinot Grigio Igt Sicily Tuborg Gold Beer Gabbiano Chianti Docg Chateau Des Charmes Barrel Fermentd Chard VQA Pasqua Soave Doc Blu Giovello Prosecco Frescobaldi Remole Toscana Igt Frescobaldi Chianti Nipozzano Riserva Docg Auchentoshan 12 YO Single Malt Scotch Nederburg The Winemaster's Cabernet Sauvignon Mezzomondo Negroamaro Puglia Igt The Beachhouse Sauvignon Blanc
1750 750 750 750 4000 4000 750 500 750 750 1500 750 750 750 750 750 1500 750
$1.00 $2.00 $2.00 $2.00 $3.00 $3.00 $1.50 $0.25 $2.00 $1.00 $2.00 $2.00 $1.00 $3.00 $5.00 $2.00 $2.00 $1.00
126144
Sibling Rivalry White VQA
750
$2.00
134940 135970 137117 141952 143164 148007
Cesari Adesso Chardonnay D'Italia Pelee Island Gewurztraminer Russian Standard Vodka Pasqua Passimento Rosso Igt Cusumano Nero D'Avola Terre Sicilane Igt Czechvar Premium Lager
1500 750 750 750 750 500
$1.50 $1.50 $1.60 $2.00 $2.00 $0.30
End Aisle End Aisle
152587
Chateau Saint-Germain Bordeaux Superieur Aoc
750
$3.00
Shelf Extender
156125 166959
Stoney Ridge Pinot Noir VQA Albert Bichot Bourgogne Pinot Noir Aoc
750 750
$1.50 $2.00
Discovery Extender Shelf Extender
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750 4 x 270 750 1750 750 750 750 1500 750 1500 750 750
Shelf Extender
End Aisle, Wine Fridge End Aisle End Aisle End Aisle Mini Thematic End Aisle End Aisle
SOLD SPACE PROGRAMS
Description Smirnoff Vodka J.P. Wiser's Deluxe
nl y
LCBO# 67 893
End Aisle Comm. Extender End Aisle Shelf Extender Shelf Extender
Marketing & Product Guide | 135
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Display Program Discovery Extender End Aisle Mini Thematic Shelf Extender Comm. Extender Shelf Extender End Aisle Shelf Extender Mini Thematic End Aisle End Aisle Discovery Extender, Wine Fridge Shelf Extender Shelf Extender Shelf Extender End Aisle Shelf Extender End Aisle Shelf Extender Shelf Extender
nl y
LTO $1.00 $2.50 $1.00 $2.00 $2.00 $2.00 $3.00 $1.20 $1.00 $2.00 $2.00 $1.50 $1.00 $1.00 $1.00 $5.00 $1.20 $1.00 $2.00 $1.00 $2.00 $1.00 $1.00 $2.00 $2.00 $1.50 $3.00 $2.00 $0.20 $2.00 $2.00 $2.00 $3.00 $2.00 $2.00 $2.00 $2.00 $1.00 $3.00 $2.00 $2.00 $2.00 $1.50 $2.00 $2.00 $1.00 $0.20 $1.50 $3.00
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Size (mL) 750 750 1000 750 750 750 1750 1140 750 750 750 750 1140 1140 750 1140 1140 1140 1140 750 750 1140 750 750 750 750 750 750 500 750 750 750 4000 375 750 750 750 6 x 355 750 750 750 1500 750 750 750 750 473 6 x 355 750
y
Description Fuzion Alta Torrontes Pinot Grigio Zonin Valpolicella Ripasso Superiore Doc Grand Sud Merlot Hob Nob Pinot Noir Pays D'Oc Mirassou Pinot Noir Wyndham Estate Bin 555 Shiraz Baileys Irish Cream Absolut Vodka Georges Duboeuf Beaujolais Aoc Cave Spring Blanc De Blancs Brut VQA Pelee Island Cabernet Savignon VQA Codorniu Brut Clasico Sparkling Bacardi Gold Rum Skyy Vodka Freixenet Cordon Negro Brut Cava Sauza Silver Havana Club Anejo Reserva Canadian Club Premium Johnnie Walker Red Label Copper Moon Riesling Chateau Des Charmes Brut Methode Traditionelle VQA Iceberg Vodka Folonari Pinot Grigio Delle Venezie Big House The Birdman Pinot Grigio Santa Julia Reserva Cabernet Sauvignon Beronia Tempranillo Rioja Collingwood Les Jamelles Merlot Vin De Pays D'Oc Spaten Original Munich Beer Bougrier Vouvray Chenin Blanc Spicebox Rocca Delle Macie Chianti Vernaiolo Docg Jackson-Triggs Pinot Grigio Bag In Box Jack Daniel's Tennessee Honey Bottega Rose Vino Dei Poeti Sparkling Casillero Del Diablo Rsv Cab/Sav Masi Bonacosta Valpolicella Classico Doc Amsterdam Boneshaker IPA Louis M. Martini Cabernet Sauvignon Les Jamelles Cabernet Sauvignon Pays D'Oc Brotte La Fiole Cote Du Rhone Aoc French Cross Chardonnay La Vieille Ferme Cotes Du Luberon Aoc Wente Southern Hills Cabernet Sauvignon Rosemount Diamond Shiraz Trius Riesling VQA Shock Top Samuel Adams Boston Lager Whitehaven Sauvignon Blanc
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LCBO# 168419 170142 171314 184069 185249 189415 193490 209221 212480 213983 214957 215814 216812 216937 216945 217125 217422 217687 217794 224295 224766 227413 229542 237271 242370 243055 244186 245324 249433 253229 258954 269589 270959 276568 277202 278416 285585 288506 292151 293159 293498 297101 298505 301507 302349 303792 306944 307330 308288
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Limited Time Offers
Shelf Extender Mini Thematic, Wine Fridge End Aisle Shelf Extender Mini Thematic Shelf Extender Shelf Extender Mini Thematic End Aisle End Aisle End Aisle Shelf Extender End Aisle Shelf Extender Shelf Extender End Aisle Shelf Extender Mini Thematic End Aisle End Aisle Shelf Extender Discovery Extender Shelf Extender
Cozy Up
Display Program
Shelf Extender
nl y
End Aisle End Aisle End Aisle Green Extender Shelf Extender End Aisle End Aisle Shelf Extender Comm. Extender
y
Shelf Extender End Aisle Comm. Extender End Aisle Comm. Extender Shelf Extender Shelf Extender Shelf Extender Discovery Extender
End Aisle Shelf Extender Shelf Extender Shelf Extender Shelf Extender End Aisle Shelf Extender End Aisle
SOLD SPACE PROGRAMS
e
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LTO $1.00 $1.00 $2.60 $1.95 $3.00 $2.00 $3.00 $2.00 $1.00 $2.50 $3.00 $2.00 $3.00 $1.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $3.00 $1.00 $1.00 $0.30 $1.00 $1.00 $2.00 $2.00 $3.00 $2.00 $1.50 $2.00 $3.00 $1.00 $1.30 $2.00 $2.00 $1.00 $0.25 $1.00 $1.00 $2.00 $1.00 $1.00 $2.00 $0.25 $3.00 $2.00
O
Size (mL) 6 x 473 6 x 473 750 1750 750 1500 750 750 375 750 750 750 750 750 750 750 750 750 750 750 750 375 750 473 750 750 200 750 750 1500 750 1500 4000 750 1140 1500 750 6 x 355 473 750 750 750 750 750 750 473 750 750
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Description Bud Light Budweiser Canadian Club Classic 12 Year Old Canadian Club Classic 12 Year Old Masi Costasera Amarone Classico Doc Jackson-Triggs Cabernet Sauvignon Ciroc Red Berry Fetzer Merlot Sailor Jerry Spiced Rum Bersano Costalunga Barbera D'Asti Docg Rodney Strong Alexander Valley Cab Sauv Yellow Tail Big Bold Red Bulleit Rye Jackson-Triggs Reserve Cabernet Shiraz VQA Cazadores Blanco Tequila Cono Sur Sparkling Rose Panama Jack's Chocolate Cream Leonardo Chianti Fiasco Les Dauphins Cotes Du Rhone Reserve Red Aoc Carnivor Cabernet Sauvignon Fiol Prosecco Doc 360 Double Chocolate Vodka Forty Creek Spike Honey Spiced St Ambroise Oatmeal Stout Jackson-Triggs Sauvignon Blanc Baileys Salted Caramel Jack Daniel's Tennessee Fire Riverlore Sauvignon Blanc Marlborough Cesari Amarone Classico Doc French Cross Cabernet Sauvignon Forward Malbec Cabernet Bodacious Smooth White French Cross Merlot Bag In Box Bacardi Gran Reserva Maestro De Ron Canadian Club 100% Rye Pelee Pebbles Red Wakefield Promised Land Shiraz American Vintage Lemon Hard Iced Tea Jaw Drop Tickling Pink Lemonade Unreserved Smooth Red Unreserved Smooth White Baron Samedi Las Mulas Merlot Reserva Organic McMichael Collection Cabernet Merlot VQA River Road Cabernet VQA Captain Morgan And Root Beer Santa Rita Medalla Real Gran Reserva Cab Sauv Menage A Trois Silk Red Wine
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LCBO# 311779 311787 311928 311944 317057 331025 334128 341131 342386 348680 350454 350504 350611 357137 363986 365205 366468 372391 385385 392647 394577 396671 397109 398677 399410 400259 417592 417600 426718 426908 427351 429787 430025 437483 438960 441519 441543 444497 447763 453332 453340 454769 454868 456590 457390 457705 460170 462853
Limited Time Offers
Mini Thematic Shelf Extender Comm. Extender Shelf Extender Shelf Extender Shelf Extender Shelf Extender Shelf Extender Mini Thematic Mini Thematic
Marketing & Product Guide | 137
Cozy Up
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138 | Period 12
Display Program Shelf Extender Wine Fridge FEM 1 Shelf Extender Mini Thematic End Aisle Shelf Extender Shelf Extender Mini Thematic Shelf Extender End Aisle Shelf Extender End Aisle, Value Add
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LTO $1.00 $2.00 $2.00 $1.50 $1.00 $2.00 $0.55 $3.00 $1.00 $1.00 $1.00 $0.25 $1.00 $0.20 $1.00 $3.00 $3.00 $3.00 $3.00 $2.00 $5.00 $2.00 $1.00 $1.00 $1.50 $1.50 $2.00 $2.00 $1.00 $1.50
y
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Size (mL) 750 750 750 750 750 750 500 1750 1500 750 750 500 750 500 750 750 750 4000 4000 750 750 750 6 x 341 750 750 750 12 x 355 1500 6 x 355 750
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Description Tequila Rose Strawberry Cream The Ned Sauvignon Blanc Cupcake Black Forest Decadent Red Pelee Island Merlot Eastdell Riesling VQA Folonari Valpolicella Ripasso Class Sup Doc Youngs Double Chocolate Stout Captain Morgan Spiced Rum Fantini Farnese Montepulciano Dabruzzo Sour Puss Apple Liquor Modello Refosco Merlot Grolsch Premium Lager Forty Creek Barrel Select Strongbow Cider Masi Modello Delle Venezie Bianco Igt Peter Lehmann Portrait Barossa Shiraz Il Prosecco French Cross Cab Merlot Bag In Box French Cross Dry White Bag In Box Hpnotiq Liquor Patron XO Cafe Tequila Liqueur Osborne Solaz Temp Cab Sav, Vdt Castilla Sleeman Original Draught Angels Gate Cabernet Merlot VQA Pelee Island Pinot Grigio Relax Riesling, Mosel Mott's Clamato Caesar Extra Spicy French Cross Pinot Grigio Miller Genuine Draft Bottega Vino Dei Poeti Prosecco Doc
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LCBO# 468561 470070 470088 470823 481556 481838 486951 500546 512335 518688 533026 535294 550715 560532 564674 572875 588053 589036 589051 600981 605048 610188 612259 620096 621219 621888 627513 669473 693093 897702
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SOLD SPACE PROGRAMS
Limited Time Offers
Shelf Extender, Wine Fridge End Aisle End Aisle End Aisle End Aisle Shelf Extender Discovery Extender Shelf Extender
End Aisle Shelf Extender Mini Thematic Wine Fridge Mini Thematic, Wine Fridge
Cozy Up
Value Added Program – Warehouse Applied
Value Add Program – Warehouse Applied Description
Size (mL) VA Approved
VA Mother Carton#
992
Royal Reserve
1140
JP Wiser's Deluxe 50 mL
436600
8219
Prince Igor Vodka (P.E.T)
750
Prince Igor Extreme 50 mL
894873
215871
Gibson's Finest Rare 12 Years Old Whisky
1140
Gibson's Bold 8YO 50 mL
271627
215889
Gibson's Finest Sterling Edition Whisky
1140
Gibson's Bold 8YO 50 mL
272237
223529
Appleton Estate V/X Signature Blend
1140
Appleton Reserve 50 mL
270850
242339
Alberta Pure Vodka
1140
Pinnacle 50 mL
341057
285254
Forty Creek Copper Pot Reserve
750
Forty Creek Double Barrel 50 mL
313403
605758
Bolivar Coffee Liqueur
1140
Prince Igor Extreme 50 mL
622324
SOLD SPACE PROGRAMS
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LCBO#
Marketing & Product Guide | 139
Size (mL)
VA Approved
18
Heineken Lager
6 x 330
Winter Sports Gear
935
Captain Morgan White Rum
750
Smirnoff 50 mL
1222
Wiser's Special Blend
750
JP Wiser's Deluxe 50 mL
5363
Wyborowa Vodka
750
Glassware
8219
Prince Igor Vodka (P.E.T)
750
Prince Igor Extreme 50 mL
10512
Dujardin VSOP Brandy
750
Glassware
11494
Small Cask Brandy
1140
Forty Creek Barrel Select 50 mL
12385
Glenfiddich Single Malt 12 Year Old
750
Glenfiddich 15YO 50 mL
21378
Jim Beam White Label Bourbon
750
JB Apple 50 mL
31112
Grant's Family Reserve
750
Glenfiddich 12YO 50 mL
52050
The Famous Grouse
750
Cutty Sark Prohibition 50 mL
63966
Wayne Gretzky Merlot VQA
750
Wayne Gretzky Whisky 50 mL
71647
Polar Ice Vodka (P.E.T)
750
JP Wiser's Deluxe 50 mL
88799
Alberta Pure Vodka (P.E.T)
750
Pinnacle 50 mL
114694
Crown Royal
1750
Baileys Vanilla Cinnamon 2 x 50 mL
114967
Finlandia Vodka
1750
EJ Reposado 50 mL
122689
Henkell Trocken
750
Mini Toblerone
122952
Hpnotiq Liquor
375
Evan Williams Bourbon 50 mL
131391
Smirnoff Vodka (P.E.T)
1140
Shake it Jar
135566
Polar Ice Vodka
750
JP Wiser's Deluxe 50 mL
164756
Graffigna Pinot Grigio
750
Stemless Wine Glass
174466
Jose Cuervo Especial Silver
750
Cholula Hot Sauce
203646
Andres Sparkling
1500
Chocolate Truffles
204560
Highland Park 12YO Single Malt
750
Highland Park 10YO 50 mL
215871
Gibson's Finest Rare 12 Years Old Whisky
1140
Gibson's Bold 8YO 50 mL
215889
Gibson's Finest Sterling Edition Whisky
1140
Gibson's Bold 8YO 50 mL
216689
J.P. Wiser's Deluxe
1140
Jack Links Beef Jerky
217133
Sauza Gold Tequila
1140
CC Classic 50 mL
223529
Appleton Estate V/X Signature Blend
1140
Appleton Reserve 50 mL
234039
Captain Morgan Gold Rum (P.E.T)
1750
Smirnoff 2 x 50 mL
242107
No. 3 London Dry Gin
750
Olive Spear
250381
Francois Lurton Sauvignon Blanc Bordeaux Aoc
750
Iceberg 50 mL
255851
Veedha Douro Red
750
Mini Kopke T.B.D. if not then Skipper Rum Mini
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Description
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LCBO#
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SOLD SPACE PROGRAMS
Value Added Program – Sales Applied
285254
Forty Creek Copper Pot Reserve
750
Forty Creek Double Barrel 50 mL
313106
Skyy Vodka
1750
Forty Creek Double Barrel 100 mL
328518
Jackson-Triggs Chardonnay
750
$1.00 off Coupon Cracker Barrel Cheese
328534
Jackson-Triggs Cabernet Sauvignon
750
$1.00 off Coupon Cracker Barrel Cheese
334029
Highland Park 10 YO
750
Highland Park 12 YO 50 mL
350397
Banff Ice Vodka
750
Pinnacle 50 mL
356113
Buried Hope Cabernet Sauvignon
750
Collar Stays
358184
Tanqueray Rangpur Gin
750
Baileys Original 50 mL
358291
Stalk & Barrel Canadian Whisky
750
Stalk & Barrel Single Malt 50 mL
140 | Period 12
Value Added Program – Sales Applied Description
363770
Ketel One Vodka
1140
Ciroc Pineapple 50 mL
363861
Belvedere Pure Vodka
375
Bow Ties
382028
Smirnoff Vanilla Flavoured Vodka
750
Baileys Vanilla Cinnamon 50 mL
383901
Fresita Sparkling Wine
750
Brix Bites Chocolates 3 x 7g in Organza Bag
385344
Smirnoff Double Black
750
Baileys Vanilla Cinnamon 50 mL
392308
Baileys Vanilla Cinnamon
750
Crown Royal Vanilla 50 mL
394072
Sue-Ann Fancy Farm Girl Frivolous White VQA
750
Feather Boa
398024
Dr. McGillicuddy Intense Peach
1140
Silk Tassel 50 mL
400242
Baileys Chocolate Cherry
750
Crown Royal Vanilla 50 mL
400754
Iceberg Vodka
750
Iceberg 50 mL
401885
Stolichnaya Gold Vodka
750
Gold coasters
417295
Ciroc Original Unflavoured
750
Ciroc Pineapple 50 mL
419002
Chateau Tour Carmail, Haut Medoc Aoc
750
$2 off Loblaws Cheese
429803
Jackson-Triggs Cabernet/Shiraz
750
$1.00 off Coupon Cracker Barrel Cheese
435172
Magnotta Small Batch Cider
6 x 341
446823
Ciroc Pineapple Spirit Drink
750
Ciroc 50 mL
448548
Hardys Stamp Series Riesling/Gewurztraminer
750
Spicebox 50 mL
454686
Captain Morgan Bold Spiced Rum
750
Smirnoff 50 mL
454694
Sailor Jerry Spiced Rum
1750
Gibson's Bold 8 YO 2 x 50 mL
455428
Baileys Almande
750
Baileys Almande Glass
470096
Marius Rouge Pays D'Oc
750
Hankerchief
520932
J. Wray Gold Rum
1750
Appleton Reserve 100 mL
550715
Forty Creek Barrel Select
750
Measuring Glass
569095
Ogier Cotes Du Ventoux Aoc
750
Candles
577957
Kahlua Coffee Liqueur
750
Coasters
600163
Tanqueray No. Ten Gin
750
Ciroc 50 mL
602920
Flor De Cana Clasico 5 Year Old Rum
750
Flor de Cana 7 YO 50 mL
605758
Bolivar Coffee Liqueur
1140
Prince Igor Extreme 50 mL
605956
Baileys Irish Cream Liquor
1140
Crown Royal Vanilla 50 mL
621110
Jackson-Triggs Pinot Grigio
750
$1.00 off Coupon Cracker Barrel Cheese
681411
Sleeman Honey Brown Lager
6 x 341
Money Clip Bottle Opener
909994
Sleeman Cream Ale
6 x 341
Money Clip Bottle Opener
y
C op
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Branded Carry Bag
Tr
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VA Approved
O
Size (mL)
nl y
LCBO#
SOLD SPACE PROGRAMS
Cozy Up
Marketing & Product Guide | 141
Cozy Up
142 | Period 12
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BAM 12 6 10 12 6 8 35 25 6 5 5 30 20 10 7 20 5 10 4 4 5 30 6 5 3 12 20 12 5 16 15 6 20 5 6 30 15 6 4 6 8 6 15 30 5
nl y
Display Program
Shelf Extender
y
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Size (mL) 750 750 750 750 375 750 750 750 750 750 750 750 750 375 750 1750 750 750 750 375 750 750 750 750 750 375 750 750 375 750 1750 1500 1750 750 750 750 750 750 4 x 341 1500 750 750 750 750 375
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Description Canadian Club Premium Mike Weir Pinot Noir VQA Alberta Premium Whisky Sauza Silver Alberta Premium (P.E.T) Silent Sam Vodka Courvoisier VSOP Veuve Clicquot Ponsardin Rose Durbanville Hills Alantic View Sauv Blanc Chateau De Gourgazaud Minervois Aoc Dopff & Irion Crystal D'Alsace Sylvaner Baron Otard VSOP Cognac Jura Superstition Single Malt Schloss Kirsch Bouchard Pere & Fils Macon-Lugny St-Pierre Alberta Pure Vodka (P.E.T) Jaffelin Bourgogne Aligote Aoc Stoneleigh Marlborough Pinot Noir Chateau Des Charmes Gamay Noir VQA Small Cask Brandy (P.E.T) Cono Sur Bicicleta Shiraz Martell Medallion VSOP Dan Aykroyd Cabernet Shiraz VQA Alianca Vinho Verde Kittling Ridge Kingsgate Reserve Apera Domaine Pinnacle Ice Cider Forty Creek Double Barrel Reserve Whisky Canadian Club Premium (P.E.T) J. Wray Gold Rum (P.E.T) Southern Comfort Gordons Gin (P.E.T) Frontera Sauvignon Blanc Central Valley Russian Standard Vodka Sogrape Gazela Vinho Verde Fielding Riesling VQA Perrier Jouet Grand Brut Champagne Flor De Cana Centenario 12 YO Rum Tilia Malbec Seagram Wild Berry The Original Piat D'Or Merlot Graffigna Shiraz Argento Cabernet Sauvignon Reserva Batasiolo Barolo Docg J.P. Wiser's Legacy Canadian Whisky Finlandia Vodka
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LCBO# 42 75 984 2485 3871 5132 9902 19661 22251 22384 35667 36855 38927 43018 51573 53082 53868 54353 57349 59535 64295 65623 74062 75663 90860 94094 94771 103341 105213 105601 111021 113019 137125 141432 146761 155341 158014 160945 161356 163469 164731 164764 178541 179721 180570
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SOLD SPACE PROGRAMS
Bonus AIR MILES® Reward Miles
Comm. Extender Mini Thematic
Cozy Up
y
Mini Thematic
End Aisle Wine Fridge
Wine Fridge
Mini Thematic Discovery Extender
SOLD SPACE PROGRAMS
e
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BAM 17 6 15 1 15 15 6 15 12 15 12 10 10 15 12 10 15 4 5 7 1 15 6 6 10 3 5 5 5 1 6 5 18 5 4 50 8 9 20 6 8 12 8 5 7 8 8 10 5
nl y
Display Program
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Size (mL) 750 1500 1750 500 750 1140 750 1140 1140 1140 1140 1140 375 750 1140 1140 750 1000 750 750 500 750 750 750 750 750 750 1000 1000 473 750 3 x 200 750 1500 750 1750 750 750 750 750 750 1500 750 750 750 750 750 750 750
C op
Description Sobieski Vodka B & G Partager Rouge Prince Igor Vodka (P.E.T) Okocim Pilsner Glen Garioch Founder's Reserve The Famous Grouse Eastdell Gamay Noir VQA El Dorado 5 Year Old Rum Cattos Rare Blended Scotch Alberta Premium Banff Ice Vodka Seagrams V.O. Galliano Vanilla Mumm Cuvee Napa Brut Prestige Jim Beam White Label Bourbon Dewar's White Label Domaine Chandon Brut Classic Martini Bianco Vermouth Catedral Reserva Dao Fetzer Gewurztraminer Baltika 7 Brugal Anejo Vineland Estates Semi Dry Riesling VQA Gerard Bertrand Cabernet Sauvignon Pays D'Oc Saint Clair Family Estate Sauvignon Blanc Frisky Zebras Seductive Shiraz Alianca Foral Douro Kourtakis Apelia Moscholfilero Wht Peloponnes Kourtakis Apelia Agiorgitiko (St George) Pelop Mill Street Original Organic Lager Castello Del Poggio Moscato Frizzante Codorniu Brut Clasico Sparkling Revel Stoke Spiced Whisky Cono Sur Tocornal Cabernet Sauvignon/Merlot Santa Carolina Chardonnay Belvedere Pure Vodka Sprucewood Lady In Red VQA Jacob's Creek Reserve Chardonnay Diplomatico Reserva Caliterra Sauvignon Blanc Peter Yealands Sauvignon Blanc Marlborough Santa Carolina Cabernet Sauvignon Reserva Forty Creek Cream Liquor JP Azeitao Red Jacob's Creek Chardonnay The Wolftrap Vignier Chenin Blanc Grenache Blanc The Wolftrap Syrah Mourvedre Viognier Stoneleigh Marlborough Sauvignon Blanc Skinnygirl Margarita
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LCBO# 181636 186064 190363 200089 210252 211334 214890 215020 215558 216226 216903 216978 217067 217273 217786 217992 218032 218040 219816 222778 223768 225615 232033 234815 237255 237644 239046 239863 239871 247627 250498 254912 254995 257170 259192 259432 266486 270017 274258 275909 277731 278119 281378 286195 286898 292532 292557 293043 296152
Bonus AIR MILES® Reward Miles
Marketing & Product Guide | 143
Cozy Up
144 | Period 12
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BAM 4 25 4 8 11 6 9 5 15 1 15 10 10 5 30 4 6 4 15 8 10 10 7 30 10 6 5 10 15 1 6 10 10 15 4 1 4 6 8 15 10 15 4 8 4 1 8 10 4
nl y
Wine Fridge End Aisle Shelf Extender
y
O
Size (mL) 750 1750 750 750 750 750 750 750 1140 440 750 750 750 375 750 750 750 750 1140 750 1140 750 750 750 750 750 375 750 750 473 750 750 750 375 750 473 375 750 750 750 750 750 6 x 341 750 6 x 355 500 1000 750 6 x 355
C op
Description Chateau Des Charmes Aligote Estate Grown VQA Silk Tassel Canadian Whisky Fielding Fireside White VQA Seagrams 83 Bols Blue Curacao O'Leary Chardonnay Unoaked VQA Skinnygirl White Wine Sogrape Mateus Signature Douro Red Canadian Club Classic 12 Year Old Mill Street Cobblestone Stout St Remy Reserve Privee Plantation Grande Reserve Red Diamond Merlot Prince Igor Vodka MaCallan Gold Dunavar Pinot Grigio Hardys Stamp Series Shiraz/Cabernet Domaine Boyar Cabernet Sauvignon Forty Creek Copper Pot Reserve Whisky Root 1 Carmenere Colchagua Forty Creek Barrel Select Whisky California Square Red Blend Paso Robles Flagstone Poetry Cabernet Sauvignon Tromba Anejo Tequila Extravaganza Red Blend Tini Sauvignon Blanc Tito's Handmade Vodka El Dorado 8 YO Cask Aged Demerara Rum Pinnacle Vodka Red Racer IPA JP Azeitao White Vignamaggio Monna Lisa Chianti Classico Rumchata Veuve Clicquot Brut Champagne Ch Des Charmes Sauvignon Blanc VQA Brickworks Batch:1904 Cider Fireball Whisky Shooter 1914 Valour Red VQA Rolling Grenache Shiraz Mourvedre Plantation Guatemala Anejo Don Q Anejo Rum McClelland Single Malt Islay Scotch Muskoka Detour Skyy Vodka Cruiser All Day Pale Ale Rekorderlig Strawberry Lime Cider Lionello Stock Vermouth Red Ara Pathway Sauvignon Blanc Coors Banquet
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LCBO# 296848 298646 303040 305607 306076 307751 307991 308643 311936 312850 313288 318618 320796 329342 334060 335422 338012 340851 350207 350546 350629 356725 358754 360198 360776 361477 363812 366666 369009 376285 377101 378133 380865 389056 391300 394015 398776 399030 400309 402800 402891 404160 404335 410415 413427 413518 415190 416222 422550
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SOLD SPACE PROGRAMS
Bonus AIR MILES® Reward Miles
End Aisle
Comm. Extender
Shelf Extender
Cozy Up
Display Program Discovery Extender
Mini Thematic
Shelf Extender
SOLD SPACE PROGRAMS
Wine Fridge
C op
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BAM 8 12 4 4 8 5 15 6 1 12 10 5 6 10 5 15 6 1 6 6 9 8 8 5 1 50 10 5 5 15 10 20 8 6 15 5 6 5 4 8 12 5 7 8 15
nl y
End Aisle
O
Size (mL) 750 750 750 750 750 750 750 750 473 750 750 750 750 750 750 750 750 473 1500 750 750 750 750 750 473 750 750 750 750 750 375 750 750 1500 1750 750 1500 750 750 1500 750 750 750 750 750
y
Description Chantilly French Cream Jim Beam Honey Long Weekend Chardonnay Pinot Grigio VQA Long Weekend Cabernet VQA Veuve Ambal Cremant De Bourgogne Grande Cuvee Brut Beringer Sparkling White Zinfandel Sauza Hornitos Plata Konzelmann Merlot VQA Gypsy Tears New Amsterdam Vodka Beatties Farm Crafted Vodka Spinelli Quartana Montepulciano D'Abruzzo Doc Spier Signature Merlot Nomadik Barley Vodka Chateau Des Charmes Pinot Noir Estate Bottled VQA Victoria Gin Josh Cellars Cabernet Sauvignon Old Tomorrow Track 85 Lagered Ale Concha Y Toro Frontera Chardonnay Rossi D'Asiago Limoncello Snaps Jean Claude Mas Origines Martinolles Chrd Doc Cote Mas Blanc Mediterranee Vdfrance Cote Mas Rouge Intense Vdfrance F Lurton Fumees Blanches Sauv Bl Vdfrance Shinnicked Stout Highland Park 18 YO Cesari Mara Valpolicella Ripass Superiore Doc Santa Carolina Cabernet Sauvignon Ogier Heritages Cotes Du Rhone Aoc Elijah Craig Kentucky Bourbon 12 Years Old Kittling Ridge Icewine & Brandy Veuve Clicquot Brut Champagne Casillero Del Diablo Rsv Shiraz Gato Negro Merlot Bombay Sapphire London Dry Louis Bernard Cotes Du Rhone White Aoc Pasqua Merlot Delle Venzie Igt Montgras Cabernet Sauvignon Reserva Argento Pinot Grigio Trapiche Cabernet Sauvignon Tia Maria Stormy Bay Cabernet Sauvignon Lulu B Pinot Noir Pays D'Oc Goats Do Roam Red Aviation Gin
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LCBO# 424044 425678 427310 427328 429688 430389 436279 439281 445056 446583 446625 454629 454827 454926 454967 458745 461053 464255 465849 469643 469999 470013 470021 472555 484972 500231 506519 535344 535849 547729 558999 563338 568055 582411 582973 589432 611780 619205 620492 620930 630913 665299 669010 718940 757468
Bonus AIR MILES® Reward Miles
Marketing & Product Guide | 145
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Bundled Bonus AIR MILES® Reward Miles
The purpose of the Bundled Bonus AIR MILES® program is to highlight cross-promoted products or to entice customers to trade up to more premium products.
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There are four Bundled Bonus AIR MILES® option offers: Option 1 - "Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®" Option 2 - "Buy two of the same listed product and receive the Bundled Bonus AIR MILES®" Option 3 - "Buy three of the same listed product and receive the Bundled Bonus AIR MILES®" Option 4 - "Buy two of the three listed products and receive the Bundled Bonus AIR MILES®"
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Option 2
Buy two of the same listed product and receive the Bundled Bonus AIR MILES® Description
Size (mL)
927392
Blanche De Chambly
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146 | Period 12
BAM
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LCBO#
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SOLD SPACE PROGRAMS
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Please note, that when more than one in-section shelf talker has been provided for a product and there is not sufficient shelf space to merchandise all, the Bundled Bonus AIR MILES® shelf talker takes priority.
6 x 341
BBAM Amount
Total BAM
10
10
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Necktags
Description
Size (mL)
NT Approved
Russian Prince Vodka (P.E.T)
750
"Free Pepperoni Pizza" Offer
79301
Mezzomondo Pinot Grigio Chardonnay Igt
750
New look same great wine
79327
Mezzomondo Sangiovese Merlot Puglia Igt
750
New look same great wine
177808
Appleton V/X Signature
750
Cane TO Cup
296228
Calvados Boulard Pays D'Auge
750
Recipe
319723
Bulldog Gin
750
SPCA Donation
335638
Hardys Stamp Series Chardonnay/Semillon
750
379131
Vinyasa White VQA
750
387167
Black Cellar Merlot
750
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LCBO# 57075
Accolade
Lowest Calorie VQA Wine
Awards
Pierre Sparr Cremant D'Alsace Brut Reserve
750
Sam Adams Rebel IPA
6 x 355
Valentine's Necktag
556746
Lurton Piedra Negra Pinot Grigio
750
Product Info
588962
Mezzomondo Negroamaro Puglia Igt
750
New look same great wine
605931
Grant's Family Reserve
1140
Grant's Family Reserve
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Big Game Food Pairings and Sauces
SOLD SPACE PROGRAMS
388603 411686
Marketing & Product Guide | 147
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Notes
148 | Period 12
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