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Global Mobile Phone & Smartphone Market (2010 - 2015) Description:

Mobile handsets market has seen an exponential growth since its first commercial launch in 1983. There were 12 million global mobile phone subscribers in 1990 and by the end of 2010, the number of mobile phone subscribers reached 5.2 billion. However, the growth had slowed a bit between 2006 and 2009 on the account of economic slowdown and lack of strong telecommunication infrastructure in emerging countries. Smartphones are fast becoming a viable alternative to feature phones, PDAs and laptops, offering phone features such as voice and SMS coupled with mobile internet applications, multimedia functionality, high speed data processing capabilities, and inbuilt GPS capabilities. The report aims at providing extensive market intelligence on the mobile phone & smartphone market. The smartphone market is currently witnessing high growth due to a host of factors, including lower product cost, improved handset design and functionalities, the expansion of global mobile email and browsing services, the emergence of 3G and 4G network technologies, the rising competition among mobile carriers, and the standardization and upgrades of operating systems. This report will identify the key players in each application market; focusing on their growth strategies and other developments such as geographic expansion and the development of patented technologies. The global smartphones market registered growth at a brisk pace, accounting for 22% of the global mobile handset sales in 2010. This high growth has been backed by rapid technology developments such as highspeed internet browsing, sophisticated personal and professional data management, and the evolution of 3G and 4G network technologies. The usability and the device class has helped the market to avoid a repeat of Q1’09 when market tumbled by 4% over Q4’08. Our research indicates that the average selling price of smartphones devices is expected to reduce from $309 in 2009 to $264 by 2015. However, data theft and operation issues may limit market growth. Finland-based Nokia held the maximum share of the global smartphones device market in 2010, followed by the U.S.-based companies “Research in Motion” and “Apple”. Nokia and Symbian command almost double the nearest competitor’s market shares in the devices and OS segments respectively. The emerging companies in these two segments are Samsung (in device manufacturing) and Google’s Android (in the OS market). Markets Covered This report analyzes the worldwide mobile phone & smartphones markets based on: Mobile Handset Market (shipment & revenue by quarter) & forecast - By vendors -- Nokia, Samsung, LG, Apple, RIM, Sony Ericsson, Motorola, HTC, Sharp, Others Smartphone handset market (shipment and revenue by quarter) & forecast: - By Vendors -- Nokia, Apple, RIM, HTC, Samsung, LG, Sony Ericsson, Sharp, Motorola, Fujitsu, Others - By Operating System -- Symbian, Blackberry, Windows, iPhone OS, Android, Linux, Web OS, Others Smartphone Device type: - Consumer phones (high-end, mid-range, and entry-level) - Business phones (large enterprise and small and medium business) Input Method (touchscreen, keyboard, and keypad): The report extensively analyzes each macro and micro mobile phone and smartphones market based on vendor and operating system; and also offers market analyses of application segments such as consumer and business for smartphones. In addition to market sizes and forecasts, the report also provides a detailed

analysis of the market trends and factors influencing market growth, offering in-depth geographic analyses of the smartphones markets in North America, Europe, Asia Pacific, and rest of the world (ROW). The report draws the competitive landscape of the global smartphones market, providing an in-depth comparative analysis of the technological and marketing strategies adopted by the key players in order to gain an edge over their competitors. Stakeholders: The intended audience of this report includes: - Mobile handset manufacturers and vendors - Mobile chip manufacturers - Smartphones manufacturers & suppliers - Operating systems and chipset developers - Smartphones device manufacturers - Mobile handsets & Smartphones accessories manufacturers - End-users such as large enterprise and small and medium business (SMB)

Contents:

Executive Summary Market Overview Smartphones Device Market Smartphones Market By Operating System Geographic Analysis Competitive Landscape 1 Introduction 1.1 Key Take-Aways 1.2 Report Description 1.3 Markets Covered 1.4 Stakeholders 1.5 Research Methodology 2 Summary 3 Market Overview 3.1 Overview 3.2 Defining Mobile Phones & Smartphones 3.2.1 Key Features Of Smartphones 3.2.2 Evolution Of Mobile Phones And Smartphones Market 3.3 Smartphones Market Competitive Scenario 3.4 Mobile Os Market 3.5 Global Smartphones Market, By Input Types 3.6 Opportunities 3.7 Five Forces Of Competition 3.8 Patent Analysis Of Smartphones Market 4 Global Mobile Handset Market 4.1 Overview 4.1.1 Global Mobile Handset Market Shares Analysis By Vendors 4.2 Global Mobile Handset Market Revenue Growth And Forecast 4.2.1 Global Mobile Handset Vendor Market Share Analysis And Forecast By Revenue 4.2.2 Global Mobile Handset Market Share Analysis & Forecast By Shipment 5 The Smartphones Device Market 5.1 Overview 5.2 Types Of Smartphones 5.2.1 Entry-Level Smartphones 5.2.2 Performance Smartphones 5.2.3 Media-Centric Smartphones 5.2.3.1 Music Smartphones 5.2.3.2 Navigation Smartphones 5.2.3.3 Gaming Smartphones

5.2.3.4 Camera Smartphones 5.3 Business Smartphones 5.3.1 Large Enterprise 5.3.2 Small And Medium Business (Smb) 5.4 Smartphones Market By Input Device 5.4.1 Touchscreen 5.4.2 Keypad 5.4.3 Keyboard 6 Global Smartphones Handset Market 6.1 Overview 6.2 Drivers 6.2.1 Increasing Use Of Mobile Internet 6.2.2 Iconic Design & Applications 6.2.3 Decreasing Cost Of Devices & Services 6.2.4 Competition Among Mobile Carriers 6.2.5 Emergence Of Faster Network Technologies 6.3 Restraints 6.3.1 Slower Uptake In Developing Countries 6.3.2 Data & Identity Theft Issues 6.4 Smartphones Vendors Analysis 6.5 Shipment, Revenue & Asp Analysis 6.5.1 Market Shares Of Vendors 6.5.2 Market Growth & Forecast 6.5.3 Market Share Forecast 7 Smartphones Market By Operating Systems 7.1 Symbian Smartphones Market 7.2 Windows Smartphones Market 7.3 Blackberry Smartphones Market 7.4 Iphone Os 7.5 Palm Webos Market 7.6 Linux Os 7.7 Android Os Based Smartphones Market 7.8 Others Os 8 Geographic Analysis 8.1 North America: Smartphones Market 8.1.1 Trends: Smartphones To Replace Feature Phones By 2015 8.1.2 Unit Shipments Analysis 8.2 Europe: Smartphones Market 8.2.1 Unit Shipments & Asp Analysis 8.3 Asia-Pacific: Smartphones Market 8.3.1 Unit Shipments & Asp Analysis 8.4 Row: Smartphones Market 9 Competitive Landscape 9.1 Market Share Analysis 9.1.1 Overall Mobile Devices Market Share Analysis 9.1.2 Smartphones Market Share Analysis 9.2 Growth Strategy 9.3 Market Strategy Analysis 10 Company Profiles 10.1 Acer Inc 10.1.1 Overview 10.1.2 Strategy 10.1.3 Developments 10.2 Apple Inc 10.2.1 Overview 10.2.2 Financials 10.2.3 Strategy 10.2.4 Developments

10.3 Asustek Computer Inc. 10.3.1 Overview 10.3.2 Financials 10.3.3 Strategy 10.3.4 Development 10.4 Benq Corporation 10.4.1 Overview 10.4.2 Strategy 10.4.3 Developments 10.5 Google Inc 10.5.1 Overview 10.5.2 Financials 10.5.3 Strategy 10.5.4 Developments 10.6 Hewlett-Packard Company 10.6.1 Overview 10.6.2 Financials 10.6.3 Strategy 10.6.4 Developments 10.7 Htc Corp 10.7.1 Overview 10.7.2 Financials 10.7.3 Strategy 10.7.4 Developments 10.8 Huawei Technologies 10.8.1 Overview 10.8.2 Financials 10.8.3 Strategy 10.8.4 Developments 10.9 Lg Electronics 10.9.1 Overview 10.9.2 Financials 10.9.3 Strategy 10.9.4 Developments 10.1 Mitac Technology Corp 10.10.1 Overview 10.10.2 Strategy 10.10.3 Developments 10.11 Motorola Inc 10.11.1 Overview 10.11.2 Financials 10.11.3 Strategy 10.11.4 Developments 10.12 Nokia Corp. 10.12.1 Overview 10.12.2 Financials 10.12.3 Strategy 10.12.4 Developments 10.13 Panasonic Corporation 10.13.1 Overview 10.13.2 Financials 10.13.3 Strategy 10.14 Research In Motion Ltd 10.14.1 Overview 10.14.2 Financials 10.14.3 Strategy 10.14.4 Developments 10.15 Sagem Wireless 10.15.1 Overview 10.15.2 Strategy 10.15.3 Developments 10.16 Samsung Electronics Co., Ltd 10.16.1 Overview

10.16.2 Financials 10.16.3 Strategy 10.16.4 Developments 10.17 Sony Ericsson 10.17.1 Overview 10.17.2 Financials 10.17.3 Strategy 10.17.4 Developments 10.18 Spice Mobility Limited 10.18.1 Overview 10.18.2 Strategy 10.18.3 Developments Appendix U.S. Patents Europe Patents Japan Patents List Of Tables: 1 Global Mobile Handset Market, By Types, 2008 – 2015 ($Million) 2 Global Mobile Handset Shipments, By Types, 2008 – 2015 (Million Units) 3 Global Mobile Handset Wholesale Asp, By Types, 2008 – 2015 ($/Unit) 4 Top-Selling Apple Smartphones 5 Top-Selling Rim Smartphones 6 Top-Selling Nokia Smartphones 7 Top-Selling Htc Smartphones 8 Top-Selling Samsung Smartphones 9 Top-Selling Motorola Smartphones 10 Top-Selling Palm Smartphones 11 Other Top-Selling Smartphones 12 Mobile Os Market Shipments Share, By Geography, 2010 13 Quarterly Global Mobile Handset Market Revenue, By Vendors, 2008 ($Million) 14 Quarterly Global Mobile Handset Market Shipment, By Vendors, 2008 (Million Units) 15 Quarterly Global Mobile Handset Wholesale Asp, By Vendors, 2008 ($/Unit) 16 Quarterly Global Mobile Handset Revenue, By Vendors, 2009 ($Million) 17 Quarterly Global Mobile Handset Shipments, By Vendors, 2009 (Million Units) 18 Quarterly Global Mobile Handset Wholesale Asp, By Vendors, 2009 ($/Unit) 19 Quarterly Global Mobile Handset Revenue, By Vendors, 2010 ($Millions) 20 Quarterly Global Mobile Handset Shipments, By Vendors, 2010 (Million Units) 21 Quarterly Global Mobile Handset Wholesale Asp, By Vendors, 2010 ($/Unit) 22 Quarterly Global Mobile Handset Revenue Share, By Vendors 2009 (%) 23 Quarterly Global Mobile Handset Shipment Share, By Vendors 2008 (%) 24 Quarterly Global Mobile Handset Revenue Share, By Vendors 2009 (%) 25 Quarterly Global Mobile Handset Shipment Share, By Vendors 2009 (%) 26 Quarterly Global Mobile Handset Revenue Share, By Vendors 2010 (%) 27 Quarterly Global Mobile Handset Shipment Share, By Vendors 2010 (%) 28 Global Mobile Handset Market Revenue Forecast, By Vendors 2008 – 2015 ($Million) 29 Global Mobile Handset Market Shipment Forecast, By Vendors, 2008 – 2015 (Million Units) 30 Global Mobile Handset Market Asp Forecast, By Vendors, 2008 – 2015 ($/Unit) 31 Global Mobile Handset Vendors Revenue Share & Forecast, 2008 – 2015 (%) 32 Global Mobile Handset Vendors Shipment Share And Forecast, 2008 – 2015 (%) 33 Global Smartphones Devices Market, By Segments, 2008 – 2015 ($Million) 34 Global Consumer Smartphones Devices Market, By Segments, 2008 – 2015 ($Million) 35 Consumer Smartphones Market Segmentation Media-Centric Vs Performance Smartphones 36 Comparison Of Top Camera Smartphones 37 Global Business Smartphones Devices Market, By Segments, 2008 – 2015 ($Million) 38 Global Smartphones Devices Shipments, By Input Type, 2008 – 2015 (Million Units) 39 Quarterly Global Smartphones Revenue, By Vendors, 2008 ($Million) 40 Quarterly Global Smartphones Shipment, By Vendors, 2008 (Million) 41 Quarterly Global Smartphones Wholesale Asp, By Vendors, 2008 ($/Unit) 42 Quarterly Global Smartphones Revenue, By Vendors, 2009 ($Million) 43 Quarterly Global Smartphones Shipment, By Vendors, 2009 ($Million)

44 Quarterly Global Smartphones Wholesale Asp, By Vendors, 2009 ($/Unit) 45 Quarterly Global Smartphones Shipment, By Vendors, 2010 ($Million) 46 Quarterly Global Smartphones Shipment, By Vendors, 2010 ($Million) 47 Quarterly Global Smartphones Wholesale Asp, By Vendors, 2010 ($/Unit) 48 Quarterly Global Smartphones Revenue Share, By Vendors, 2008 (%) 49 Quarterly Global Smartphones Shipment Share, By Vendors, 2008 (%) 50 Quarterly Global Smartphones Revenue Share, By Vendors, 2009 (%) 51 Quarterly Global Smartphones Shipment Share, By Vendors, 2009 (%) 52 Quarterly Global Smartphones Revenue Share, By Vendors, 2010 (%) 53 Quarterly Global Smartphones Shipment Share, By Vendors, 2010 (%) 54 Global Smartphones Revenue & Forecast, By Vendors, 2008 – 2015 ($Million) 55 Global Smartphones Shipments & Forecast, By Vendors, 2008 – 2015 (Million Units) 56 Global Smartphones Wholesale Asp, By Vendors, 2008 – 2015 ($/Unit) 57 Global Smartphones Market Revenue Share & Forecast, By Vendors, 2008 – 2015 (%) 58 Global Smartphones Market Shipment Share & Forecast, By Vendors, 2008 – 2015 (%) 59 Quarterly Smartphones Shipment, By Operating System, 2009 (Unit/Million) 60 Quarterly Smartphone Shipments, By Operating System, 2010 (Unit/Million) 61 Market Share Of Smartphones Operating System, By Quarter 2009 (%) 62 Market Share Of Smartphones Operating System, By Quarter, 2010 (%) 63 Global Smartphones Market Revenue, By Platforms, 2008 – 2015 ($Million) 64 Global Smartphones Shipment, By Platforms, 2008 – 2015 (Million Units) 65 Global Smartphones Wholesale Asp, By Platforms, 2008 – 2015 ($/Unit) 66 Symbian Os Smartphones Market, By Geography, 2008 – 2015 ($Million) 67 Shipments & Forecasts For Symbian Smartphones, By Geography, 2009 – 2015 (Million Units) 68 Symbian Os Smartphones Wholesale Asp, By Geography, 2008 – 2015 ($/Unit) 69 Windows Os Smartphones Market, By Geography, 2008 – 2015 ($Million) 70 Shipments & Forecasts For Windows Smartphones, By Geography, 2009 – 2015 (Million Units) 71 Windows Os Smartphones Wholesale Asp, By Geography, 2008 – 2015 ($/Unit) 72 Blackberry Os Smartphones Market,By Geography, 2008 – 2014 ($Million) 73 Shipments & Forecast For Blackberry Smartphones, By Geography, 2009 – 2015 (Million Units) 74 Blackberry Os Smartphones Wholesale Asp, By Geography, 2008 – 2015 ($/Unit) 75 Iphone Os Smartphones Market, By Geography, 2008 – 2014 ($Million) 76 Shipments & Forecast For Iphone Smartphones, By Geography, 2009 – 2015 (Million Units) 77 Iphone Os Smartphones Wholesale Asp,By Geography, 2008 – 2015 ($/Unit) 78 Palm Web Os Smartphones Market, By Geography, 2008 – 2015 ($Million) 79 Shipments & Forecast For Webos Smartphones, By Geography, 2009 – 2015 (Million Units) 80 Webos Smartphones Wholesale Asp, By Geography, 2008 – 2015 ($/Unit) 81 Linux Os Smartphones Market, By Geography, 2008 – 2015 ($Million) 82 Shipments & Forecast For Linux Os Smartphones, By Geography, 2009 – 2015 (Million Units) 83 Linux Os Smartphones Wholesale Asp, By Geography, 2008 – 2015 ($/Unit) 84 Android Os Smartphones Market, By Geography, 2008 – 2015 ($Million) 85 Shipments & Forecast For Android Os Smartphones, By Geography, 2009 – 2015 (Million Units) 86 Android Os Smartphones Wholesale Asp, By Geography, 2008 – 2015 ($/Unit) 87 Others Os Smartphones Market, By Geography, 2008 – 2015 ($Million) 88 Shipments & Forecast For Other Os Smartphones, By Geography, 2009 – 2015 (Million Units) 89 Other Os Smartphones Wholesale Asp, By Geography, 2008 – 2015 ($/Unit) 90 Smartphones Market, By Geography, 2008 – 2015 ($Million) 91 Smartphones Shipments, By Geography, 2008 – 2015 (Million Units) 92 Smartphones Average Selling Price, By Geography, 2008 – 2015 ($/Unit) 93 North America: Smartphones Market, By Os Type, 2008 – 2015 ($Million) 94 North America: Smartphones Shipment & Forecasts, 2008 – 2015 (Million Units) 95 North America: Smartphones Wholesale Asp, By Platform, 2008 - 2015 (Million Units) 96 Europe: Smartphones Market, By Platforms, 2008 – 2015 ($Million) 97 Europe: Smartphones Shipments, By Platforms, 2008 – 2015 (Million Units) 98 Europe: Smartphones Wholesale Asp, By Platforms, 2008 - 2015 (Million Units) 99 Asia-Pacific Smartphones Market Revenue, By Platforms, 2008 – 2015 ($Million) 100 Asia-Pacific Smartphones Shipments, By Platforms, 2008 – 2015 (Million Units) 101 Asia – Pacific Smartphones Wholesale Asp, By Platforms, 2008 - 2015 (Million Units) 102 Row Smartphones Market Revenue, Platforms, 2008 – 2015 ($Million) 103 Row Smartphones Shipments, By Platforms, 2008 – 2014 (Million Units) 104 Row Smartphones Wholesale Asp, By Platforms, 2008 - 2015 (Million Units) 105 New Product Launches 106 Agreements & Collaborations

107 Development Of New Technologies & Applications 108 Mergers & Acquisitions List Of Figures: 1 Evolution Of Mobile Phones & Smartphones 2 Smartphones Vendor Landscape Is Dynamic 3 Product Prices Vs Product Offerings (2009) 4 Os Shipment Share Analysis 5 Global Smartphones Market By Input Types (2009) 6 Smartphones Industry Forces Of Competition 7 Smartphones Patents Growing Over The Year 8 Year-Wise Comparison Of Smartphones Patents 9 Number Of Mobile Internet Users 2008 – 2010 10 Smartphones Subscribers, By Region, 2008 – 2010 11 3G & 4G Penetration, By Region, 2008 – 2015 (As % Of Mobile Phones) 12 Competitive Analysis Of Leading Os Platforms 13 Windows Mobile Os Share In Enterprise Segment (2009) 14 North America: Smartphones Market Penetration, 2008 – 2018 15 Mobile Device Vendors Market Share, By Volume (2010 & 2015) 16 Smartphones Device Vendors Market Share, By Volume, (2010 & 2015) 17 Industry Growth Strategies (2008 – April 2010)

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