FIT FOR FASHION SPONSORSHIP OPPORTUNITY
A Global Fashion Group Venture
WHAT IS IT? • Sponsorship opportunity for FIT FOR FASHION Season 2 • FIT FOR FASHION is a successful Imagine Group TV format, now in its second season
• Broadcast on Fox cable channels and multiple local freeto-air platforms across Asia • Imagine Group partners with Maker Studios1 to provide localized reach for the FIT FOR FASHION campaigns. These YouTube stars talk directly to online audiences about all the subjects FIT FOR FASHION covers, including fitness, healthy lifestyle, beauty and confidence.
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Maker Studios attracts more than 11 billion views every month with over 650 million subscribers. With 55,000 independent creator partners from more than 100 countries Maker is a part of the Disney Group and is home to top digital stars, channels, and content.
THE STATS • FIT FOR FASHION Broadcast Exposure •
Broadcast on FOX StarWorld cable and satellite channels including additional coverage on FOX Sports cable channel
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Broadcast on multiple local free-to-air platforms across Asia
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Total broadcast territory : Malaysia, Hong Kong, Taiwan, Vietnam, Brunei, Cambodia, Fiji, Macau, Philippines, Singapore, Thailand, Indonesia, Myanmar, PNG
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Over 80 million potential viewers across SE Asia alone ; Reach of 7.5 million in Japan, 7 million in Korea
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Weekly super primetime broadcast slot with 10 x 1 hour shows in the season and repeats over the following 18 months
THE STATS • FIT FOR FASHION Online Exposure •
Nearly 500,000 highly engaged Fit for Fashion Facebook fans
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Featured section on the official Fit for Fashion website, including links to SKUs on ZALORA website
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Promotional posts on social media platforms, including competitions, prizes, etc
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Potential additional content : Stills, video vignettes, contestant endorsements on owned channels by negotiation
THE STATS • FIT FOR FASHION Audience • • • • •
Young adults – 50% aged 18-44 56% female / 44% male High Earners – 32% in top occupations, 45% in social grade AB Affluent – 48% with annual HHI above $60,000 USD A proven interest in fashion, travel, personal appearance
BENEFITS • Massive SE Asian TV coverage • Drive customers to purchase your brand through the online ZALORA platform. • Leverage on coordinated TV and online campaigns • Embed your brand within the show editorial, offering 5X the effectiveness of normal TV advertising
• Premier broadcast over the Xmas and CNY period between December 2015 and February 2016. • Series repeated frequently for no additional cost. • Supply of edited clips from the season featuring your brand products for use as marketing material. • Independent post campaign media report.
WHAT DO YOU GET? Sponsorship Package Benefits
EXCLUSIVE Package A
Non-exclusive Package B
Non-exclusive Package C
1 x Episode Brand and products to be verbally mentioned and shown within the Boutique Label Fashion Challenge
1 x Episode Products featured during Reality or Elimination Section
Featured section on the FIT FOR FASHION website
Featured section on the ZALORA website exclusive page for FIT FOR FASHION
Call-outs on social media feeds (Facebook, Twitter, Instagram) with click-through to URLs from editorial related to the show
USD 66,000
USD 53,000
USD 17,000
Total Estimated Media Value
WHAT’S YOUR INVESTMENT? EXCLUSIVE Package A
Non-exclusive Package B
Non-exclusive Package C
Total Estimated Media Value
USD 66,000
USD 53,000
USD 17,000
Sponsorship Fee Investment
USD 10,000
USD 4,000
USD 2,000
A GREAT DEAL? Remember, air time rates & your return on investment depends on :
LOCATION, LOCATION, LOCATION FIT FOR FASHION goes on air in more than 10 countries across Asia – over 80 million potential viewers – so you’re showcasing your products to a super huge audience.
TIME OF DAY FIT FOR FASHION is on super primetime slot + repeats over the next 18 months - this means multiple feature opportunities of your products & brand!
NETWORK OR SHOW POPULARITY FIT FOR FASHION S1 ranked among the top 5 Fox programs in the period in all metered markets – Ranked # 1 in Malaysia Ranked # 2 in Singapore (second only to America’s Next Top Model) Ranked # 3 in Indonesia (ahead of MasterChef USA & Junior MasterChef ) Ranked # 5 in Philippines
AUDIENCE FIT FOR FASHION reaches the right target with high purchasing power – High Earners – 32% in top occupations, 45% in social grade AB Affluent – 48% with annual HHI above $60,000 USD A proven interest in fashion, travel, personal appearance
EXAMPLES OF BRAND INTEGRATION FROM SEASON 1 REEBOK • Integration of Reebok products. Products were seen in use with regular close ups of logo featured throughout series. • Reebok sportswear was used exclusively by contestants throughout the show with frequent verbal mentions / endorsements. TED BAKER • Clothes showcased and regularly mentioned on fashion challenges and endorsed by candidates. • Brand exposure and links to Ted Baker featured on official programme website, Facebook and Instagram feeds. MINI • Photo shoot with a Mini vehicle featured as the center piece of the shoot. • In-show exposure was given to Hosts/Judges traveling in a Mini to shoot locations. BOOTS • A ‘bumper’ fashion tip segment was shown every week. • Our resident makeup expert and the show host advised contestants that looking after their skin was an essential part of a beauty regime and endorsed “No.7” skincare products.
SIGN ME UP! WHAT DO YOU NEED? Reach out to your Account Manager by 3 July 2015 to indicate your interest! •
Email subject title : Sign Me Up for Fit For Fashion Season 2!
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Package type : Package A (Exclusive, USD10K) / Package B (Non-exclusive, USD 4K) / Package C (Non-exclusive, USD 2K)
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Details of Main contact person (Email, phone number)
OR Fill in the form HERE
I’M INTERESTED! BUT … Keen to grab this opportunity to get your brand name out to millions of viewers but you have questions? Or you just need more information?
• Reach out to your Account Manager immediately!
OR Ask your questions HERE
