E-business strategy

Strategic analysis Techniques' •  SLEPT'(Macro.environment)' •  Resource'analysis' •  Por;olio'analysis' •  SWOT' •  Demand/CompeCtor'(Porter’s'5'forces'model)'

1.  2.  3.  4. 

Strategic analysis Strategic objectives Strategy definition Strategy implementation

Strategic objectives

E.business'specific'techniques' •  Stage'models' •  Specific'e.business'opportuniCes'and'threats'

E-business strategy

Vision •  Complement or Replace Objectives •  SMART •  Online revenue contribution •  Customer value target

E-business specific techniques •  Vision about capability to change or to reinvent •  Online revenue contribution

1.  2.  3.  4. 

Strategic evaluation/analysis Strategic objectives Strategy definition Strategy implementation

Strategy definition

Strategy definition •  Strategy definition is •  formulation, •  review and •  selection of strategies to •  achieve strategic objectives

OpCons' •  OpCon'generaCon' •  OpCon'evaluaCon' •  OpCon'selecCon' E.business'strategic'decision' •  1.'Channel'prioriCes' •  2.'Market'and'product'development' •  3.'PosiConing'and'differenCaCon'strategies' •  4.'Business'and'revenue'models' •  5.'Marketplace'restructuring' •  6.'Supply.chain'management'capabiliCes' •  7.'Internal'knowledge'management'capabiliCes' •  8.'OrganizaConal'resourcing'and'capabiliCes'

•  Preceded by •  Generating options •  Evaluation of options •  Selection of options

Matrix Model for options (Tjan, 2001) Viability

0"Points"

100"points"

Market'value'potenCal'