Corporate Presentation Spring 2015
1
Contents HIGHLIGHTS AND RESULTS FOR Q1 2015 DAIMLER GROUP STRATEGY
DIVISIONAL INFORMATION OUTLOOK FOR 2015 APPENDIX 2
Mercedes-Benz Cars: product highlights
New Mercedes-Benz GLE Coupé
New Mercedes-Benz CLA Shooting Brake
New Mercedes-Maybach S 600 Pullman
Research vehicle F 015 Luxury in Motion
3
Daimler Trucks: product highlights
Mercedes-Benz Actros wins the “Fuel Duel”
Mercedes-Benz Econic NGT with natural-gas engine
Western Star 5700XE
BharatBenz tractor trailers
4
Mercedes-Benz Vans: product highlights
Mercedes-Benz Vito Tourer
Mercedes-Benz Marco Polo compact camper van of the year
Mercedes-Benz Vito 4x4 Panel Van
Mercedes-Benz Metris for the North American market
5
Daimler Buses: product highlights
Mercedes-Benz CapaCity L
Mercedes-Benz and Setra buses in annual winter tests
Setra ComfortClass 500 and TopClass 500
Setra TopClass 400 double-decker bus
6
Highlights of Q1 2015 Group unit sales
641,600
+13%
Highest unit sales ever at Mercedes-Benz Cars
459,700
+18%
€2.9bn
+41%
Increase in EBIT from ongoing business
Premiere of the new Mercedes-Benz GLE Coupé Start of production of the new Mercedes-Benz CLA Shooting Brake World debut of the new Mercedes-Maybach S 600 Pullman World premiere of the new research vehicle F 015 Luxury in Motion Premiere of the new Mercedes-Benz Metris mid-size van for North America 7
Key financials – in billions of euros –
Q1 2014
Q1 2015
29.5
34.2
as reported
1.8
2.9
from ongoing business
2.1
2.9
Net profit
1.1
2.1
Earnings per share (in euros)
0.96
1.83
Revenue EBIT
Net liquidity industrial business (2014: year-end) Free cash flow industrial business
8
17.0
20.5
0.7
2.3
Key balance sheet figures – in billions of euros –
Daimler Group
Dec. 31, 2014
March 31, 2015
Equity ratio
22.1%
21.0%
Gross liquidity
16.3
19.0
Equity ratio
40.8%
37.7%
Net liquidity
17.0
20.5
Industrial business
9
Net industrial liquidity: development in Q1 2015 – in billions of euros – Free cash flow industrial business Q1 2015: €2.3bn +2.8
-0.4
-0.1
Earnings and other cash flow impact
Working capital impact
Pension/ healthcare
+1.2
20.5
Other
Net industrial liquidity 3/31/2015*
17.0
Net industrial liquidity 12/31/2014* * Dividend not paid out until April
10
(mainly FX effect)
Unit sales – in thousands of units –
Q1 2014 Daimler Group
Q1 2015
% change
565.8
641.6
+13
Mercedes-Benz Cars
389.5
459.7
+18
Daimler Trucks
108.5
112.4
+4
Mercedes-Benz Vans
61.1
63.8
+4
Daimler Buses
6.7
5.7
-15
of which
11
Revenue by division – in billions of euros – Q1 2014
Daimler Group
Q1 2015
% change
29.5
34.2
+16
17.0
19.5
+15
Daimler Trucks
7.1
8.4
+18
Mercedes-Benz Vans
2.2
2.4
+9
Daimler Buses
0.9
0.9
+2
Daimler Financial Services
3.8
4.5
+19
99.0
108.7
+10
of which Mercedes-Benz Cars
Contract volume of Daimler Financial Services* * Figures as of December 31, 2014 and March 31, 2015.
12
EBIT by division – EBIT in millions of euros; RoS in % – Q1 2014 EBIT Daimler Group
Q1 2015 RoS*
EBIT
RoS*
1,787
5.4
2,906
8.4
1,183
7.0
1,841
9.4
Daimler Trucks
341
4.8
472
5.6
Mercedes-Benz Vans
123
5.6
215
8.9
53
6.2
34
3.9
Daimler Financial Services
397
–
409
–
Reconciliation
-310
–
-65
–
of which Mercedes-Benz Cars
Daimler Buses
* Return on sales; Daimler Group excluding Daimler Financial Services
13
Contents HIGHLIGHTS AND RESULTS FOR Q1 2015 DAIMLER GROUP STRATEGY
DIVISIONAL INFORMATION OUTLOOK FOR 2015 APPENDIX 14
Clear aspiration for all our divisions
Mercedes-Benz Cars
Daimler Trucks
“Most successful premium manufacturer”
“No 1 in the global truck business”
Mercedes-Benz Vans “Most successful player in worldwide van business”
Daimler Buses “No 1 in the global bus business”
Daimler Financial Services “Best financial and mobility services provider” 15
15
Profit targets Profit targets [Return on Sales / Return on Equity1) in %]
10 8 Mercedes-Benz Cars
Daimler Trucks
9 Mercedes-Benz Vans
6 17 Daimler Buses
Daimler Financial Services
Return on sales-target for the automotive business : 9 percent 1) Daimler Financial Services 16
The four strategic growth areas of Daimler Core business
New growth markets
Clean, safe, connected
Mobility concepts & DigitalLife
17
Contents HIGHLIGHTS AND RESULTS FOR Q1 2015 DAIMLER GROUP STRATEGY DIVISIONAL INFORMATION OUTLOOK FOR 2015 APPENDIX 18
Mercedes-Benz Cars
19
Mercedes-Benz GLE Coupe
4
new high-margin Mercedes-Benz SUVs in 2015
20
Mercedes-Benz CLA Shooting Brake
1,354 L
21
maximum load capacity
Mercedes-AMG GT
3.8 s
from zero to 100 km/h
Mercedes-AMG GT S: Fuel consumption urban/extra-urban/combined: 12,5-12,2/7,9-7,8/9,6-9,4 l/100 km, CO2 emissions combined: 224-219 g/km. 22
By significantly expanding our portfolio we create the basis for further profitable growth
…
+
Mercedes-AMG GT S: Fuel consumption urban/extra-urban/combined: 12,5-12,2/7,9-7,8/9,6-9,4 l/100 km, CO2 emissions combined: 224-219 g/km. 23
Plug-In vehicles:
CO2-emissions (g/km)
- Huge lever to improve MBC fleet consumption 230 220 210 200 190 180 170 160 150 140 130 120 110 100 0 24 24
230
-40% 183 173
160
158
-7%
150
140
134
129
125
EU Legislation 95
9.2 l
7.3 l
6.9 l
6.4 l
1995
2007
2008
2009
Mercedes-AMG GT S: Fuel consumption urban/extra-urban/combined: 12,5-12,2/7,9-7,8/9,6-9,4 l/100 km, 6.3 l 6.0 l 5.6 l 5.4 l 5.2 l 5.0 lCO2 emissions combined: 224-219 g/km.
500 over the cycle
2015
2020
Daimler Financial Services
43 43
Strong business growth – Contract volume [€ billion]–
99
44
56
59
2006
2007
63
2008
58
2009
64
2010
72
2011
80
2012
84
2013
2014
Services become an ever-more important part of our business model Financing Insurance Leasing Mobility Services Fleet Management Banking Services Mercedes-Benz Rent
* Global average penetration rate with regard to passenger cars and commercial vehicles 45
Nearly every second vehicle delivered to customers worldwide is being financed or leased*
Mobility services on growth path
>1,000,000
46
people use our mobility services
Contents HIGHLIGHTS AND RESULTS FOR Q1 2015 DAIMLER GROUP STRATEGY
DIVISIONAL INFORMATION OUTLOOK FOR 2015 APPENDIX 47
Our product offensive continues 2015 • 2015 Mercedes-Benz Cars MercedesMaybach
MercedesAMG GT
CLA Shooting Brake
GLE Coupé
GLE
Mercedes-Benz Vans Vito panel van / Vito Tourer (Europe)
Metris (Vito NAFTA)
Vito (Latin America)
Daimler Trucks Western Star 5700XE
MB Unimog off-road
Econic NGT
BharatBenz 3413
Arocs HAD
Daimler Buses Mercedes-Benz CapaCity
48
MB Citaro NGT
Setra MultiClass Low Entry 3-Axle
BharatBenz Buses
Assumptions for automotive markets in 2015 Car markets
Global
around +3%
Western Europe
slight growth
USA
slight growth
China
Medium- and heavy-duty truck markets
Van markets Bus markets * including light-duty trucks
49
significant growth
NAFTA region
+10 to 15%
Europe
+5 to 10%
Japan*
around the prior year level
Brazil
around -30%
Indonesia*
around -20%
Europe
slight growth
Europe
slight growth
Brazil
at least -20%
2015 sales outlook • Significantly higher unit sales based on young and attractive product portfolio • Strong momentum from full availability of new C-Class and smart models • Launch of all-new Mercedes-Maybach, Mercedes-AMG GT, CLA Shooting Brake and GLE Coupé • Significantly higher unit sales due to strong product portfolio • Strong order backlog, especially in NAFTA region • Growth potential due to new Asia Business Model • Significantly higher unit sales • Strong momentum from full availability of new Vito and V-Class • Product expansion to North and South America
• Significant decrease in unit sales • Maintain market leadership in Western Europe and Brazil • Stable sales development in Europe, significant sales decrease in Latin America 50
2015 outlook for EBIT from ongoing business We expect Group EBIT for FY 2015 to increase significantly based on the following expectations for divisional EBIT: Significantly above the prior-year level Significantly above the prior-year level Significantly above the prior-year level Significantly below the prior-year level
Slightly above the prior-year level Daimler Financial Services
This guidance is based on current outlined market expectations and current exchange-rate expectations. 51
Contents HIGHLIGHTS AND RESULTS FOR Q1 2015 DAIMLER GROUP STRATEGY
DIVISIONAL INFORMATION OUTLOOK FOR 2015 APPENDIX 52
EBIT from ongoing business – EBIT in millions of euros; RoS in % – Q1 2014 EBIT Daimler Group
Q1 2015 RoS*
EBIT
RoS*
2,072
6.5
2,930
8.5
1,183
7.0
1,794
9.2
Daimler Trucks
346
4.9
536
6.4
Mercedes-Benz Vans
123
5.6
221
9.2
54
6.3
35
4.0
Daimler Financial Services
397
–
409
–
Reconciliation
-31
–
-65
–
of which Mercedes-Benz Cars
Daimler Buses
* Return on sales; Daimler Group excluding Daimler Financial Services
53
Group EBIT in Q1 2015 – in millions of euros –
+261
• • • •
Cars Trucks Vans Buses
-43 +130 -37 +26
+12
+34
+76
+770
• • • •
Cars Trucks Vans Buses
-34 of which: • Sale of property in USA +87 • Sale of Atlantis Foundries -55 • Hedge of Tesla share price* +161 • Put option for RRPSH* +118
+90 -67 +38 -27
1,787 • • • •
Actual Q1 2014 * in Q1 2014
54
Cars Trucks Vans Buses
+563 +127 +97 -17
Volume/ Structure/ Net pricing
Foreign exchange rates
Other cost changes
2,906
Financial Services
Reconciliation
Special items affecting EBIT
Actual Q1 2015
Special items affecting EBIT – in millions of euros – 1st quarter Mercedes-Benz Cars Restructuring of sales organization in Germany*
2014 –
-20
Relocation of MBUSA headquarters
–
-20
Sale of property in USA
–
+87
Daimler Trucks Workforce adjustments**
-5
-5
Restructuring of sales organization in Germany*
–
-4
Sale of Atlantis Foundries
–
-55
–
-4
–
-2
-1
–
–
-1
-118
–
-161
–
Mercedes-Benz Vans Restructuring of sales organization in Germany*
Relocation of MBUSA headquarters Daimler Buses Business repositioning Restructuring of sales organization in Germany* Reconciliation Measurement of put option for Rolls-Royce Power Systems Holding Hedge of Tesla share price
* We expect expenses for the restructuring of the sales organization in Germany in a total of up to €500 million in 2015 and 2016. ** Daimler Trucks expects expenses of up to €50 million in 2015.
55
2015
Mercedes-Benz Cars: further growth through success of attractive models Unit sales
Revenue
EBIT from ongoing business
– in thousands of units –
– in billions of euros –
– in millions of euros –
460 389
17.0
19.5
1,794 1,183
Q1 2014 56
Q1 2015
Q1 2014
Q1 2015
Q1 2014
Q1 2015
Mercedes-Benz Cars: EBIT from ongoing business – in millions of euros –
+ 611
Higher unit sales
9.2%*
Net pricing
1,794
7.0%*
Efficiency enhancements
1,183
Regional structure Higher expenses for new technologies, future products and additional capacity Foreign exchange rates
EBIT Q1 2014 * Return on sales
57
EBIT Q1 2015
Mercedes-Benz Cars: sales volume at new record level – in thousands of units –
389 23
460 30
smart
86
SUV segment
129
Compact cars
75
113
C-Class
81
71
E-Class
29
32
S-Class
Q1 2014
Q1 2015
81 100
58
Mercedes-Benz Cars: balanced sales structure – Unit sales in thousands –
460 389
109
Rest of world
111
Western Europe excl. Germany
65
Germany
88
United States
70
87
China
Q1 2014
Q1 2015
90 93 59 77
59
Daimler Trucks: successful development in heterogeneous market environment Unit sales
Revenue
EBIT from ongoing business
– in thousands of units –
– in billions of euros –
– in millions of euros –
109
112
8.4
536
7.1 346
Q1 2014 60
Q1 2015
Q1 2014
Q1 2015
Q1 2014
Q1 2015
Daimler Trucks: EBIT from ongoing business – in millions of euros –
+ 190
6.4%* Higher unit sales in NAFTA region
4.9%*
Foreign exchange rates
346
Efficiency enhancements
536
Lower unit sales in Latin America and Indonesia Higher warranty costs and expenses for additional capacity
EBIT Q1 2014 * Return on sales
61
EBIT Q1 2015
Daimler Trucks: higher unit sales in NAFTA region – in thousands of units –
109
112
11
16
Rest of world
41
37
Asia
7
Latin America
41
NAFTA region
12
11
Western Europe
Q1 2014
Q1 2015
10 35
62
Daimler Trucks: incoming orders at a high level – in thousands of units –
134
130
15 44 10
63
21
Rest of world
37
Asia Latin America
3
52
52
NAFTA region
13
17
Western Europe
Q1 2014
Q1 2015
Mercedes-Benz Vans: success in volatile markets
Unit sales
Revenue
EBIT from ongoing business
– in thousands of units –
– in billions of euros –
– in millions of euros –
61.1
63.8
2.2
2.4
221
123
Q1 2014 64
Q1 2015
Q1 2014
Q1 2015
Q1 2014
Q1 2015
Mercedes-Benz Vans: EBIT from ongoing business – in millions of euros –
+ 98 9.2%* 221 5.6%* 123
EBIT Q1 2014 * Return on sales
65
Higher unit sales in Europe and NAFTA region Model mix
Foreign exchange rates
EBIT Q1 2015
Mercedes-Benz Vans: higher unit sales – in thousands of units –
61.1
Vario 0.2
37.3
40.9
Sprinter
13.5
13.2
Vito
5.5 4.7
5.9 3.8 Q1 2015
Q1 2014 66
63.8
V-Class Citan
Daimler Buses: EBIT at a high level despite significant market contraction in Latin America Unit sales
Revenue
EBIT from ongoing business
– in thousands of units –
– in billions of euros –
– in millions of euros –
6.7
0.9
0.9 54
5.7
35
Q1 2014 67
Q1 2015
Q1 2014
Q1 2015
Q1 2014
Q1 2015
Daimler Buses: EBIT from ongoing business – in millions of euros –
- 19
6.3%* 54
Higher unit sales and model mix in Western Europe Foreign exchange rates Significantly lower unit sales in Latin America
EBIT Q1 2014 * Return on sales
68
4.0%* 35
EBIT Q1 2015
Daimler Buses: lower demand for bus chassis – in thousands of units –
6.7 0.5 0.5
5.7 0.5 0.7
Rest of world Latin America (excl. Brazil and Mexico)
2.2
Brazil
0.7
0.6
Mexico
1.5
1.7
Europe
Q1 2014
Q1 2015
3.5
69
Daimler Financial Services: further business growth
New business
Contract volume
EBIT from ongoing business
– in billions of euros –
– in billions of euros –
– in millions of euros –
13.2
99.0
108.7
9.8
Q1 2014 70
Q1 2015
12/31/2014
3/31/2015
397
409
Q1 2014
Q1 2015
Daimler Financial Services: EBIT from ongoing business – in millions of euros –
+ 12
20.4%*
23.7%* 397
Higher contract volume
409
Foreign exchange rates Higher expenses due to business growth
EBIT Q1 2014 * Return on equity
71
EBIT Q1 2015
Daimler Financial Services: higher contract volume – in billions of euros –
108.7 99.0
18.4
Africa & Asia/Pacific
48.4
Americas
21.7
23.0
Europe (excl. Germany)
18.7
18.8
Germany
12/31/2014
3/31/2015
15.4
43.1
72
Daimler Financial Services: net credit losses* at low level
0,89% 0,69%
0,68% 0,50%
0,83%
0,61%
0,51% 0,36%
0,43%
0,34% 0,37%
0,31% 0.20%
2003
2004
2005
2006
* as a percentage of portfolio, subject to credit risk
73
2007
2008
2009
2010
2011
2012
2013
2014
2015 YTD
Disclaimer This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a worsening of the sovereign-debt crisis in the euro zone; an increase in political tension in Eastern Europe; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, epidemics, acts of terrorism, political unrest, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending official investigations and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report. If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.
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