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Dealer Benefits
Exclusivity means only one dealer per make per territory. Once you own your territory – it’s yours until you give it up Edmunds.com endorsement of dealer builds trust with consumers resulting in the highest quality leads, clicks and phone calls with the best close rates Over 100 down-funnel ad placements drives in-market traffic to dealer website at a fraction of the cost of paid search marketing Guaranteed TOP SPOT in Dealer Locator. The competition is listed AFTER the Premier dealer regardless of distance Increased lead volume from in-market consumers Unique Premier Dealer Page with dealer logo allows dealer to customize message to consumers further building the dealers unique brand Trackable dealer phone number presented on over 100 pages means increased volume of quality phone calls 10
Proven Auto Industry Leader
Industry Respected
“#1 Car-Shopping Site” The Wall Street Journal
“Best Car Research on the Web, Hands Down” Forbes ASAP
“Best Automotive Sales and Research Site” Keynote Systems
Consumer Trusted
J.D. Power and Associates New Autoshopper.com StudySM
Rated most useful site by new vehicle buyers Edmunds.com visitors stated the Internet had the greatest impact on their automotive purchase decisions
Highly Qualified In-Market Traffic
Over 9.2 million unique visitors per month 90% intend to purchase a new or used vehicle within 90 days
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Dealer Locator without Premier Dealer
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Edmunds Dealer Locator presents participating dealers in order of distance from consumer No guarantee of top spot placement No special creative treatment - all dealers given equal billing No Edmunds.com endorsement
Dealer Locator
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Top PREMIUM placement guaranteed for Premier Dealer driving highest quality leads in the industry Premier Dealer receives Edmunds endorsement making it the most prominent brand “Learn More” link directs consumers to Edmunds endorsement of the Premier Dealer commitments
Ad Placements
Over 100 premium advertising placements on Edmunds.com
Each ad unit includes:
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Premier Dealer logo treatment Trackable phone number 2 links to dealer site Link to Dealer Page
Dealer Page Dealer Page Includes:
Dealer logo
Dealer contact information
Trackable dealer phone number Custom dealer message Edmunds endorsement message Customizable links to dealer website (new and used)
Map and driving directions
Lead Form
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Requirements
Territories sold on a first come basis 90 day initial commitment – the program automatically renews every 30 days unless you cancel
Dealer provides:
URLs which ‘deep link’ into dealership website Internet Manager or contact name Dealer logo Custom dealer message for Dealer Page
AutoUSA provides monthly reporting:
Lead volume Clicks to dealer website Phone calls to dealership trackable phone number 12
The Decision Is Yours….
Will it be your brand presented to buyers in your market . . . or your competitor’s brand?
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Edmunds.com Highlights Over 9.4 million Unique Visitors per month Over 146 million Page Views per month Over 15.5 Page Views per month per Visitor Demographics 74% between 25 – 54 years of age 65% Males, 35% Females 89% earning over $50,000 per year; average HHI is $91,000 66% College graduate or higher Metrics 90% of our visitors intend to purchase a new or used vehicle within 90 days Over 400,000 new and used vehicle leads delivered per month to partner dealer networks Third party lead providers and OEMs rank Edmunds.com as the highest-quality lead provider in the industry. This means that our leads have the lowest cost-per-sale compared to any other lead-generation site Edmunds.com Inside Line reaches over 3 million unique monthly visitors, surpassing the combined circulation of the country's two largest print automotive magazines
Ranks #1 for highest average minutes spent versus all other new vehicle automotive websites. A six-month average of Nielsen NetRatings reports that an average Edmunds.com user is on the site for 13 minutes per month Ranks as one of the highest average number of page views per visitor versus all other automotive resource websites. A six-month average of Nielsen NetRatings reports that an average Edmunds.com user views 22 pages per month Ranks as one of the highest average frequency of visits per month versus all other automotive resource websites. A six-month average of Nielsen NetRatings reports that an average Edmunds.com user visits the site 1.67 times per month J.D. Power and Associates reports that visitors to Edmunds.com stated that the Internet had the greatest impact in their make/model and pricing decisions J.D. Power and Associates named Edmunds.com “Most Useful Website” four years running
Named “Best Automotive Sales and Research Site” by Keynote Systems, which provides IT and marketing executives with unbiased benchmarking data, competitive analysis and operational metrics from the customer perspective Named “Best of the Web” by Forbes Named “Best Site” for shopping for a new or used car by
The Wall Street Journal
Named “Best Car Research on the web, Hands Down” by
Forbes ASAP
Selected by AOL, New York Times, CNN, and About.com to power their new vehicle automotive channel
Call 800-509-7306, email
[email protected] or visit www.edmunds.com/dealers
