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A I R P O RT M E D I A PA C K
LEEDS BRADFORD AIRPORT ADVERTISING
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contents About Leeds Bradford Airport
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Opportunities
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Key Facts
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96 sheet posters
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Our Passengers
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48 sheet posters
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LBA Passenger Profile
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Bespoke terminal front headline adverts
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Destinations
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Targeted advertisements on key passenger walkways
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Airlines and Tour Operators
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Digital screens at key locations
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Bespoke light boxes at prime passenger points
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Why Airport Advertising?
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6 sheet posters in internal and external positions
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Why Airport Advertising at LBA?
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Wall wraps on main passenger walkways
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Wall take-overs
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Let’s Talk
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About Leeds Bradford Airport A record 3.3 million passengers flew via Leeds Bradford Airport in 2013, the busiest year in the airport’s history
LEEDS BRADFORD AIRPORT ADVERTISING
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Key Facts Winner of Best UK Airport – Travel Weekly Globe Awards 2014 LBA has been the fastest growing regional airport in the UK over the last 5 years 3.3 million passengers flew via Leeds Bradford Airport in 2013 LBA saw passenger numbers grow by 11% in financial year 2013/14 Following on from the £11 million passenger terminal development in 2012, a further £1.2 million has been invested in 2014 in parking, transport and security facilities LBA has direct flights to over 70 destinations, including hubs with onward worldwide connections (Heathrow, Schiphol, Dublin and Copenhagen) Over 2,700 staff work at the airport across 50 businesses
LEEDS BRADFORD AIRPORT ADVERTISING
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Our Passengers LBA serves the Yorkshire region, which has a population of 5.3 million, and beyond LBA has the highest proportion of ABC1 leisure passengers of any UK airport outside of London LBA is located in the affluent ‘Golden Triangle’ linking York, Harrogate and Leeds LBA’s business and leisure passengers are the wealthiest outside London LBA serves two of the UK’s fastest growing cities LBA is only 30 miles from York, England’s largest inbound tourist city outside London
LEEDS BRADFORD AIRPORT ADVERTISING
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LBA Passenger Profile Age breakdown of LBA passengers 2%
Socio-economic groups
Gender split
under 15
9%
16 - 24
11%
25 - 34
15%
35 - 44
21%
45 - 54
26%
55 - 64
16%
over 65
male 55%
12% D/E
Business / leisure
17% C2 71% ABC1
17%
Social grade
Social status
Occupation
A
upper middle class
higher managerial, administrative or professional
B
middle class
intermediate managerial, administrative or professional
C1
lower middle class
supervisory or clerical, junior managerial, administrative or professional
C2
skilled working class
skilled manual workers
D
working class
semi and unskilled manual workers
E
lowest level of subsistence
state pensioners or widows (sole earner), casual or low grade workers
LEEDS BRADFORD AIRPORT ADVERTISING
female 45%
83%
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Destinations Austria
Czech Republic
Holland
Spain
Innsbruck, Salzburg
Prague
Amsterdam
Balearic Islands
Denmark
Hungary
Alicante, Barcelona, Girona, Malaga, Murcia, Reus
Ibiza, Majorca, Menorca
Copenhagen
Budapest
Bulgaria
Finland
Italy
Bourgas
Lapland
Pisa, Milan, Rome, Sardinia, Venice, Verona
Tunisia
Switzerland Geneva
Tunisia
Canary islands
France
Fuerteventura, Gran Canaria, Lanzarote, Tenerife
Bergerac, Dinard, La Rochelle, Limoges, Montpellier, Nice, Paris, Toulouse, Chambery, Grenoble
Malta
Turkey
Malta
Antalya, Bodrum, Dalaman
Germany
Poland
Uk & Ireland
Gdansk, Krakow
Aberdeen, Glasgow, Jersey, London Heathrow, Southampton, Belfast, Dublin
Croatia Dubrovnik, Pula, Split
Cyprus Lanarca, Paphos
Dusseldorf
Greek islands Corfu, Crete, Kos, Rhodes, Zante, Kefallinia
LEEDS BRADFORD AIRPORT ADVERTISING
Portugal Faro, Madeira
USA New York
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Airlines and Tour Operators
and
many more LEEDS BRADFORD AIRPORT ADVERTISING
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Why Airport Advertising? The average dwell time in airports is 21⁄2 hours which is greater than any other public transport hub. Additionally the positive mindset of passengers means they are receptive to advertising LEEDS BRADFORD AIRPORT ADVERTISING
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Why Airport Advertising at LBA? Our cost effective local advertising, coupled with audience quality, make this a perfect platform for promoting your brand
Increasing passenger numbers at LBA mean a growing reach for your advertisements LBA has a valuable and diverse audience for advertisers with a high number of ABC1s Captive audiences in certain holding areas such as baggage reclaim and security mean your adverts can have greater impact An excellent opportunity to target both business and leisure passengers We provide the option to select advertising locations based on passenger journey Airport advertising can increase your brand’s international status - international travel provides 88% of our total passenger mix
LEEDS BRADFORD AIRPORT ADVERTISING
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Opportunities We are able to offer a number of exciting and creative advertising and sponsorship opportunities across the airport, from traditional poster sites and online adverts to the latest digital interactive advertising platforms with their unique possibilities for tactical, day part and day of week advertising LEEDS BRADFORD AIRPORT ADVERTISING
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96 sheet poster on terminal exit
Find out the benefits of airport advertising
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
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48 sheet poster at car park exit
Book an advertising package at Leeds Bradford Airport
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
14
48 sheet poster on terminal exit
Check out our competitive advertising rates
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
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48 sheet poster on terminal exit
Call us for a quotation now
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
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48 sheet poster on terminal exit
Find out the benefits of airport advertising
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
17
Bespoke terminal front headline advert
Book an advertising package at Leeds Bradford Airport
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
18
Bespoke terminal front headline advert
Check out our competitive advertising rates
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
19
Targeted advertisement on key passenger walkway
Call us for a quotation now
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
20
Targeted advertisement on key passenger walkway
Find out the benefits of airport advertising
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
21
Digital screens at key locations around the terminal
Book an advertising package at Leeds Bradford Airport
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
22
Digital screens at key locations around the terminal
Check out our competitive advertising rates
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
23
Digital screens at key locations around the terminal
Call us for a quotation now
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
24
Bespoke light box at prime passenger point
Find out the benefits of airport advertising
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
25
Bespoke light box at prime passenger point
Book an advertising package at Leeds Bradford Airport
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
26
Bespoke light box at prime passenger point
Check out our competitive advertising rates
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
27
6 sheet poster
Call us for a quotation now
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
28
Wall wrap on main passenger walkway
Find out the benefits of airport advertising
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
29
Wall wrap on main passenger walkway
Book an advertising package at Leeds Bradford Airport
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
30
Wall wrap on main passenger walkway
Check out our competitive advertising rates
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
31
Wall wrap on main passenger walkway
Call us for a quotation now
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
32
Wall take-over
Find out the benefits of airport advertising
LEEDS BRADFORD AIRPORT ADVERTISING
Tel: 0113 391 3293 Email:
[email protected]
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Let’s Talk
If you would like to reach our 3.3 million passengers then talk to us now about how we can work with your organisation
Martin Hopkins | Advertising Manager Tel: 0113 391 3293 Email:
[email protected] Leeds Bradford International Airport Whitehouse Lane, Leeds LS19 7TU
LEEDS BRADFORD AIRPORT ADVERTISING
www.leedsbradfordairport.co.uk