2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World Thursday, March 8, 2012 | Lake Buena Vista, FL

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Table of Contents 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World

Agenda.............................................pg 5

Registration List................................pg 9

Speaker Bios................................... pg 15

ANA Information.............................pg 19

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Agenda 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World

Overview INTEGRATED MARKETING MEMBERS ONLY CONFERENCE @ WALT DISNEY WORLD Integrated marketing ranks as a top concern among client-side marketers. The development of new communications and the evolution of traditional communications have shifted power from the marketer to the consumer. This shift has created enormous opportunities, providing marketers with the ability to better target their customers. However, the explosion of choice has also complicated the lives and practices of marketers, creating massive challenges for effective integration. Discover how top marketers develop, execute, and evaluate their overall marketing communications strategy based on consumer insight.

Agenda Breakfast (8:15 am) General Session (9:00 am)

LET THE MEMORIES BEGIN: AN INTEGRATED MARKETING BUSINESS CASE In this session you will hear about how Disney Parks extended the “Let The Memories Begin” campaign in a way that is deeply rooted in consumer insights, that drives higher levels of engagement, and sparks a greater urgency to ‘let the memories begin’ in Disney Parks during 2012. Tom Aronson Director, Digital Marketing

Walt Disney Parks and Resorts

In the past, Bank of America planned their integrated campaigns and budgets by specific marketing channels rather than by overall campaign objectives/ strategies. However, Bank of America changed their internal process and now takes a channel neutral approach to developing their integrated marketing programs and budgets based on the overall objectives and strategies they need to accomplish. Discover how Bank of America changed their internal process for integrated planning to yield successful results. Marci Raible Senior Vice President, Enterprise Media

Carole Munroe

Bank of America

Director, Public Relations

Walt Disney Parks and Resorts Joe Rand Director, Marketing Strategy

Walt Disney Parks and Resorts

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THE KEY TO REACHING CUSTOMERS FOR BANK OF AMERICA IS INTEGRATED MARKETING

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Agenda Cont. 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World

AT WALMART, EVERY CART TELLS A STORY ACROSS MULTIPLE CHANNELS Wherever you may have seen messaging from Walmart during the last few months, you’ve probably noticed a consistent theme that is working to connect everything — the iconic shopping cart. In this session you’ll learn the ‘behind the scenes’ story of how the world’s largest retailer developed the strategy that catapulted the cart from the store aisles to the center of Walmart’s marketing campaign, integrated across multiple channels. In addition you will discover how, the “Every Cart Tells a Story” idea became the foundation for savings stories across all communications channels and inside the company as well.

General Session Cont. (1:00 pm)

INTEGRATED MARKETING DRIVES OVERALL BUSINESS RESULTS FOR INTERNATIONAL SPEEDWAY CORPORATION

SHARPIE LAUNCHES INTEGRATED MARKETING CAMPAIGN TO ENGAGE CONSUMERS

Director, Digital Marketing

Sharpie tapped into consumer engagement with an integrated marketing campaign “uncap what’s inside” directing consumers to their new website sharpieuncapped.com. The interactive site invites users to register, submit their Sharpie artwork, watch other artists in action, view product demos and connect with the brand on Twitter, Facebook, YouTube, Flickr and the Sharpie blog. TV ads on channels like TBS, Bravo and ABC Family and print ads in magazines like Real Simple and US Weekly advertised a call to action to drive people to the website. Find out how Sharpie was able to unlock the power of self-expression to ignite consumer advocacy with an integrated marketing campaign.

Walmart

International Speedway Corporation

Gigi Carroll

Sydney Norton

Jim Cavedo

Senior Vice President, Group Creative Director

Greg Warren Vice President, Creative Marketing

Senior Vice President, Group Managing Director

The Martin Agency

International Speedway Corporation recently received the inaugural 2011 Gold CRM Excellence Award for integrated marketing which recognizes companies who use integrated marketing across their ecosystem, across people processes and technologies to enhance effectiveness and improve efficiencies. In this session you will hear how International Speedway Corporation employs integrated marketing throughout their organization to drive overall business results. Kerry Camisa

Senior Director, Consumer Marketing

International Speedway Corporation

DraftFCB Chicago Ryan Rouse Global Business Leader

Luncheon (12:00 pm)

Sharpie

Adjournment (3:00 pm)

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Notes

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Registration List 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World

Ricardo Ceballos

Cookie Abney

Gabrielle Bill

Program Manager

Associate Marketing Manager

Walt Disney Parks and Resorts

Walt Disney Parks and Resorts

Walt Disney Parks and Resorts

Libby Acomb

Christina Boncela

Dave Chabot

Site Producer

Marketing Coordinator

Walt Disney Parks and Resorts

Walt Disney Parks and Resorts

Walt Disney Parks and Resorts

Yadira Ambert

Rick Bosang

John Charleston

Marketing Associate

Mailing Solutions Specialist

Disney World

United States Postal Service

Disney Vacation Club Inc.

Beth Anderson Walt Disney Parks and Resorts

Cynthia Brackin

Mike Church

Barbara Arnold Communication Specialist

Siemens Corporation Tom Aronson Director, Digital Marketing

Walt Disney Parks and Resorts Pilar Arroyos Ojeda Associate Marketing Manager

Walt Disney Parks and Resorts Brad Baker Marketing Manager, Disney Destinations

Walt Disney Parks and Resorts Chris Beaury Account Manager

Walt Disney Parks and Resorts Lisa Becket Vice President, Destination Marketing Strategy

Disney Parks Jennifer Biefel Manager, CRM Marketing

Walt Disney Parks and Resorts

Producer

Marketing Manager, Disney Destinations

Manager

Vice President, Interactive Ecosystem

Digital Marketing Director

Disney Destinations

Darden Restaurants

David Budnik

Amanda Cifone Senior Associate, Brand Strategy

Strategic Account Manager

United States Postal Service

Capital One Services, Inc.

Michael Cabral

Misti Claggett Advertising Program Manager

Program Manager

Walt Disney Parks and Resorts

Wells Fargo & Co.

Kerry Camisa

Darcy Clark Account Manager

Director, Digital Marketing

Disney World

International Speedway Corporation

Consultant, Learning and Development

Eli Lilly and Company Antoinette David Director, CMR

Disney World Michelle Delaney Disney World Elaine DeMeyer Mulhall CMR Data Analyst

Walt Disney Parks and Resorts Christian Dhyne Manager, Marketing

Walt Disney Parks and Resorts Jason Dobbins Marketing

Walt Disney Parks and Resorts Paul Duma Disney Vacation Club Michael Elliott

Monica Coimbra Walt Disney Parks and Resorts

Juan Carlos Cardona Associate Marketing Manager

Walt Disney Parks and Resorts

Matthew Colwell CMR Program Manager

Jonette Carlson

Walt Disney Parks and Resorts

Campaign Manager

Walt Disney Parks and Resorts

Jose Costa Vice President, Marketing for Latin America & Caribbean

Gigi Carroll Senior Vice President, Group Creative Director

Burger King Corporation

Draftfcb

Jennifer Cunningham Account Manager

Jim Cavedo

Fulfillment Manager

Walt Disney Parks and Resorts Scott Enos Promotions Director

Walt Disney Parks and Resorts Melissa Erickson Account Manager

Walt Disney Parks and Resorts Dianne Espinal Marketing Manager

Walt Disney Parks and Resorts

Walt Disney Parks and Resorts

Senior Director, Consumer Marketing

Kerri Farrell Disney World

International Speedway Corporation

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Deb Davenport

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Registration List Cont. 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World

Jessica Farrington

Katie Gallagher

Rob Haines

Dan Jones

Marketing Specialist (Retail)

Associate Marketing Manager

Manager, Marketing

Modeling & Analytics Manager

Transitions Optical, Inc.

Walt Disney Parks and Resorts

Service Experts Inc.

The Walt Disney Company

Phil Fass

Cherie George

Donna Hall

Katie Jones

CMR Program Manager

Marketing Manager, Disney Destinations

Reporting and Analytics Manager

Walt Disney Parks and Resorts

Walt Disney Parks and Resorts

Walt Disney Parks and Resorts

Project Manager, WDPRO Internet Strat & Bus Mgmt

Lisa Felder

Myriam Georges

Dawn Harris

Advance Sales Associate

Assistant Marketing Manager

Director, Diversity Affairs

Robert Jordan

Disney Vacation Club Inc.

The Western Union Company

NASCAR

Associate Brand Manager

Amy Felock

Jennifer Gillon

Luis Hernandez

Sales Coordinator, Business Development

Program Associate Manager

Associate Manager, Marketing Strategy

Trista Jorgensen

Walt Disney Parks and Resorts

Walt Disney Parks and Resorts

Marketing Associate

Mark Goesmann Walt Disney Parks and Resorts

Randi Hoffert

Ladies Professional Golf Association Carlos Figueroa Project Manager, WDPRO

Walt Disney Parks and Resorts Melissa Finch Sales Executive

Coca-Cola Company Jamie Folger Account Manager

Walt Disney Parks and Resorts Kelly Frailey Special Events Manager

Walt Disney Parks and Resorts Adrienne Frankenfield Senior Search Engine Optimization (SEO) Analyst

Walt Disney Parks and Resorts Darrell Fry Disney World Ed Gaffin Director, Marketing Analytics

Walt Disney Parks and Resorts

Debra Goodlett Marketing Manager

Global Experience Specialists Monica Griffin Director, Brand Marketing

The Walt Disney Company

Walt Disney Parks and Resorts

Disney World

Disney Vacation Club

Associate Marketing Manager

Bryan Junga

Disney World

CMR Account Management

Adam Hunter

Walt Disney Parks and Resorts

Market Research & Planning Director

Kim Keller

Ladies Professional Golf Association

Digital Marketing Manager

Curtis Hunter

Thomas Kinder

Multicultural Marketing

Walt Disney Parks and Resorts Marketing Director

Disney World

R.J. Reynolds Tobacco Company

Walt Disney Parks and Resorts

Kelly Hyne

Lisa Gunther

Ladies Professional Golf Association

Jim Kodet Disney World

David Guertin Producer, Broadcast Marketing

Vice President, Marketing

Newell Rubbermaid Inc. Deborah Gustafson Relationship Manager

Walt Disney Parks and Resorts Elizabeth Haberkamp CMR Marketing Program Manager

Walt Disney Parks and Resorts

Vice President, LPGA Properties

Tammy Jacobson Digital Marketing Manager

Disney World Meaghan Johnson Consumer Strategy Professional Intern

Disney Vacation Club Inc. Angela Jones CMR Marketing Program Manager

Walt Disney Parks and Resorts

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Jenelle Kueter Consumer Marketing Manager

International Speedway Corporation Melissa Langley CMR Program Manager

Walt Disney Parks and Resorts Kawing Lau Marketing Analytics Internship

Disney World

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Registration List Cont. 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World

Jenny Leeper

David Masvidal

Kimberly Mitrook

Adam Parrish

Marketing Intern

Brand Manager

Corporate Marketing Director

Associate Manager, Marketing Strategy

Disney Vacation Club Inc.

Checkers Drive-In Restaurants, Inc.

LifeSouth

Walt Disney Parks and Resorts

Karen Molessa

Amanda Peck

Associate Manager, Marketing

Promotions Manager

Disney Cruise Line

Walt Disney Parks and Resorts

Brian Mountain

Jim Peshek

Account Executive

Manager, CMR Program Management

Disneyland

Walt Disney Parks and Resorts

Tony Mourino

Kitty Phillips

CMR Account Manager

Strategic Planning Director

Walt Disney Parks and Resorts

Walt Disney Parks and Resorts

Carole Munroe

Tina Phillips

Director, Public Relations

Marketing Administrator

Walt Disney Parks and Resorts

Disney World

Mike Naples

Geoffrey Pointon

Manager, New Business Development

PR Manager, Disney Destinations

United States Postal Service

Disney World

Caitlin Nitz

Tracey Price

Knowledge and Research Specialist

Email Channel Manager

ANA

Walt Disney Parks and Resorts

Syndey Norton

Amy Provost

Senior Vice President, Group Managing Director

CMR Program Management Intern

Sharyn Lewis Program Manager, CMR

Walt Disney Parks and Resorts

Carrie Matson Director, Marketing Strategy

Disney World Bryan Liptak Manager, Prospect Marketing

Disney Vacation Club Marketing

Kevin McAuliffe Manager, Production

Walt Disney Parks and Resorts Brewer Lister Global Marketing Project Development Manager

Richard McCaffrey

Disney World

Walt Disney Parks and Resorts

Melissa Livingston Associate Manager, Marketing Strategy

Walt Disney Parks and Resorts Liliana Lorenzo Assistant Brand Manager

Disney World Michael Loughran Association Broadcast Manager

Disney World Kerry MacPherson Strategic Sourcing & Procurement Marketing

SeaWorld, Inc. Stacey Mark Brand Advertising Manager

BlueCross BlueShield of North Carolina Teresa Martin Associate Manager, Growth Guests Segments

Disney World

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HR Business Partner

Carleen McCarthy Senior NSE

Coca-Cola Company Angela McMillion Business Alliance Manager

United States Postal Service Aaron Michael Business Solutions Specialist

United States Postal Service Michael Migliorino Integrated Marketing & Communications Manager

The Martin Agency, Inc.

Checkers Drive-In Restaurants, Inc.

Ivette Obando-Alvarez DVC Marketing Coordinator

Disney Vacation Club Inc.

Mila Minic-Massey

Walt Disney Parks and Resorts Francesca Puglisi Associate Marketing Manager

Transitions Optical, Inc. Marci Raible

Vice President, Marketing

Walt Disney Parks and Resorts

Jamie Olofson Disney World

Kris Miotke Senior Director, Advertising

Darlene Papalini

Checkers Drive-In Restaurants, Inc.

Vice President

Disney World

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Senior Vice President, Enterprise Media

Bank of America Sharda Ramjit-Ali Campaign Manager

Walt Disney Parks and Resorts

Registration List Cont. 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World

Joe Rand

Angel Sarria

Tina Thomas

Linda Walker

Director, Marketing Strategy

Brand Manager, Multicultural and Latin America Markets

Executive Secretary

Administrative Assistant

Walt Disney Parks and Resorts

Walt Disney Parks and Resorts

Fernanda Thompson

Greg Warren

Marketing Manager

Vice President, Creative Marketing

Walt Disney Parks and Resorts

Walmart

Alex Truman

Heather Watson

Senior EBusiness Analyst

Account Director

Walt Disney Parks and Resorts

Walt Disney Parks and Resorts

Catherine Ulmer Bank of America

Leslie Weekes

Walt Disney Parks and Resorts Dana Reid

Walt Disney Parks and Resorts

Marketing Manager, ECP Communications

Stephanie Sayles

Transitions Optical, Inc.

Walt Disney Parks and Resorts

Scott Reina

Carter Schultz

Consumer Insights Professional Intern

Strategic Integration Director

Walt Disney Parks and Resorts

Walt Disney Parks and Resorts

Jim Richard

Christine Sedlock

Certified Direct Marketing Specialist

CMR Program Manager II

United States Postal Service

Walt Disney Parks and Resorts

Chad Riddle

Rodney Small

Marketing Associate

Strategic Account Manager

Walt Disney Parks and Resorts

United States Postal Service

Meital Rofe

Randall Sookoo

Membership Manager, Member Relations

Campaign Manager II

ANA John Rogers Digital Marketing Manager

Walt Disney Parks and Resorts Jen Rother

CMR Associate Program Manager

Disney Destinations Karen Soots Director, Media Services

Outback Steakhouse, Inc. Scott Stone

Manager, Marketing Strategy

Manager, Digital/Social, Graphics & Production

Disney World

Walt Disney Parks and Resorts

Ryan Rouse

Tony Suarez

Global Business Leader

Director, Diversity

Sharpie

Advance Auto Parts, Inc.

Matt Ryan

Breanna Suess

Account Manager

Associate Marketing Manager

Walt Disney Parks and Resorts

Disney World

Lisa Sandano

Cara Tabatchnick

Search Marketing Account Manager

Manager, Committees & Communities

Walt Disney Parks and Resorts

ANA

Cindy Ulvenes Senior Customer Marketing Manager

Coca-Cola Company Nathan Vadeboncoeur Disney World

Copy Editor

Walt Disney Parks and Resorts Kaylina White Professional Intern

Walt Disney Parks and Resorts Margaret White Account Executive

Southern Company Hillary Vallie United States Postal Service Maggie Varnadoe Manager, Marketing

Susan Wilhelm Senior Account Executive

The Walt Disney Company

Walt Disney Parks and Resorts

Edward Willett

Ramiro Vazquez

Ladies Professional Golf Association

Manager, Marketing Strategy

Walt Disney Parks and Resorts Juan Carlos Villamizar Marketing Manager

Walt Disney Parks and Resorts Dustin Von Dross CMR Reporting Analyst

Walt Disney Parks and Resorts Leigh Walczak Coordinator, Conferences

ANA

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Vice President, Business Development

David Williams Manager, Modeling & Analytics

Disney World - CMR Belinda Wilson Associate Manager, Multicultural Marketing Strategy

Walt Disney Parks and Resorts Jenn Wing Associate Marketing Manager

Walt Disney Parks and Resorts

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Registration List Cont. 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World

Kathleen Winn Associate Marketing Manager

Walt Disney Parks and Resorts Jolanta Wodka Associate Brand Manager

The Black & Decker Corporation Xia Ying CMR Modeling & Analytics Manager

Walt Disney Parks and Resorts Ted Yost Sales Vice President

Coca-Cola Company Shu-Chuan Zahrn Modeling & Analytics Manager

Walt Disney Parks and Resorts Jay Zavada Director

Walt Disney World Bill Zengel Executive Vice President

ANA

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Speaker Bios 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World

Tom Aronson Director, Digital Marketing

Walt Disney Parks and Resorts

Tom Aronson joined The Walt Disney Company in 2007 to focus on mobile marketing initiatives, including the launch of Mobile Magic, Disney Parks’ first mobile application. In his current role, Mr. Aronson is the director of digital marketing for Walt Disney Parks and Resorts. He leads the social and mobile marketing efforts within the digital marketing group, a part of the Disney Parks Global Marketing organization. Before joining Disney, Mr. Aronson managed award-winning advertising campaigns for top technology brands. At TBWA\ Chiat\Day Advertising, he led many new product launches for Apple and also worked on the NASCAR Nextel Cup rebranding for Nextel. Mr. Aronson is a graduate of the University of Michigan and received his M.B.A. from the UCLA Anderson School of Management.

Kerry Camisa is the director of digital marketing for International Speedway Corporation (ISC). She is responsible for ISC’s digital strategy and planning across their twelve tracks and corporate partners. Specializing in online media planning, mobile, social, SEO and website redesign, Ms. Camisa has helped generate online ticket, sponsorship and retail revenue. Prior to ISC, she worked for Entertainment Benefits Group and the Orlando Magic in various marketing and sales positions. Ms. Camisa is a graduate of The George Washington University business school.

Kerry Camisa Director, Digital Marketing

International Speedway Corporation

Gigi Carroll Senior Vice President, Group Creative Director

DraftFCB Chicago

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Gigi Carroll is the senior vice president and group creative director for DraftFCB Chicago. It is her vision, inspiration, and determined enthusiasm that has taken Sharpie from being a permanent marker, to a brand that has permanently marked the world of advertising. She currently is responsible for the creative direction and execution of such esteemed accounts as Newell Rubbermaid, Boeing, MilkPep, Nivea and Johnson & Johnson. She is a veteran of ad agencies and promotion agencies, and has spearheaded a multitude of entertainment marketing programs. Ms. Carroll is responsible for the creative strategy and ideation behind a wide range of major female initiatives; including the breakthrough “24/24 Milk Your Diet: Lose Weight” campaign, an effort that repositioned white milk to women; “Body by Milk”, a teen initiative that made milk a powerful contender against soft drinks and post workout drinks; “CVS Reinventing Beauty”, a national repositioning and roll out of CVS as a beauty destination, and the launch of several new products for major pharmaceutical firms targeting women. Currently she leads the task force at the agency made up of multiple disciplines, dedicated entirely to women. Ms. Carroll’s historical portfolio includes McDonald’s, P&G, Kellogg’s, SC Johnson, Masterfoods, Burger King and GlaxoSmithKline.

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Speaker Bios Cont. 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World

Jim Cavedo is the senior director of consumer marketing for International Speedway Corporation (ISC), the world’s leading promoter of motorsports entertainment. He is responsible for leading the consumer marketing organization and driving direct to consumer marketing strategies across all twelve of ISC’s track operations and corporate partnerships. In this capacity, Mr. Cavedo is responsible for digital and social marketing, research, consumer insights, licensing, campaign management, and CRM. Before joining ISC in 2008, Mr. Cavedo was a business strategy consultant focused on helping companies improve their sales and marketing operations; he has worked with companies in technology, health-care, manufacturing and consumer products industries. Mr. Cavedo has served in various sales and marketing management roles throughout his career. Jim Cavedo Senior Director, Consumer Marketing

International Speedway Corporation

Carole Munroe Director, Public Relations

Walt Disney Parks and Resorts

Syndey Norton Senior Vice President, Group Managing Director

Carole Munroe is director of public relations for Walt Disney Parks and Resorts. In her Disney career, Ms. Munroe has held previous roles as publicist, managing editor of broadcast and broadcast alliances director. She has served on the core teams for numerous launches of new businesses and marketing campaigns including Disney’s Animal Kingdom Park; Disney Cruise Line; Disneyland Paris; Disney’s Dreamers Academy; Give a Day, Get a Disney Day; Year of a Million Dreams; What Will You Celebrate; Project Vamonos; and the current Disney Parks campaign, “Let The Memories Begin.” The journalism bug bit her at the tender age of 13, when she became copy editor and editorial writer for her junior high school newspaper. She found her way into the PR profession after working in various news positions including news director. Her news work earned top awards from The Associated Press and the Society of Professional Journalists. Prior to joining Disney, Ms. Munroe’s first PR role was for The University of Alabama, where she also taught broadcast journalism. Ms. Munroe is a graduate of The University of Georgia, School of Journalism and Mass Communication.

Sydney Norton is the senior vice president and group managing director at The Martin Agency. She joined The Martin Agency in October 1993 and has spent the majority of her years at the agency championing integrated work and multi-channel thinking for our clients. She was the rebel that insisted PR, direct marketing and advertising people sit together in one team with one vision and one plan. Ms. Norton has a diverse background in non-profit, direct response, B2B, CPG, dotcom and retail marketing, having worked on such brands as Bell Atlantic, Sprint, Careerbuilder, Hanes, UPS and Walmart. For the last three years, she has led the strategic and creative development of all of Walmart’s general market advertising produced in the United States. This past year, the agency was selected to handle Walmart’s digital and social media efforts as well. Under her leadership, the work for Walmart has been consistently recognized nationally in major creative shows and contributed to the first positive sales trend in several years.

The Martin Agency

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Speaker Bios Cont. 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World

Marci Raible Senior Vice President, Enterprise Media

Bank of America

Joe Rand Director, Marketing Strategy

Walt Disney Parks and Resorts

Ryan Rouse Global Business Leader

Marci Raible is the senior vice president of enterprise media at Bank of America. Her role involves overseeing strategic plan development for all paid media programs across the company, managing media agency relations and delivering the Enterprise “go to market” plan. Media has been her focus in her 18-plus years in the business but she has also led marketing communications and sponsorships programs. Her experience includes supporting both domestic and global initiatives. Ms. Raible joined Bank of America in March 2008. She came to the bank from AT&T, where as executive director of media she led a cross-functional team in establishing a unified and recognizable corporate brand while driving cost savings and improved revenue results. She streamlined media planning and buying to consolidate three companies (AT&T, BellSouth and Cingular). Before that, she was senior director, advertising, media and sponsorships at BellSouth, where she set strategic direction for retail markets advertising as well as corporate-wide media and sponsorship activities. Ms. Raible began her career working on the agency side of the business at BBDO Worldwide in Atlanta, where she started as a media planner and worked her way up to vice president, associate media director. Ms. Raible graduated from Penn State University with a B.S. in marketing.

Joe Rand currently is the director of marketing strategy for Walt Disney Parks and Resorts. He leads the marketing strategy team responsible for developing national marketing campaigns targeting general market and multicultural consumer segments to drive domestic visitation to Walt Disney World Resort and Disneyland Resort. From 2006-2009 Mr. Rand served as director of marketing for Disney Cruise Line where he led the marketing organization as it prepared for expansion with the addition of two new ships. For five years prior to that he led numerous destination marketing initiatives including the “Happiest Celebration On Earth” marketing plan for the Walt Disney World Resort and the preschool guest segment, as well as programs supporting the Disney’s Hollywood Studios, Epcot, Disney’s Animal Kingdom and Downtown Disney brands. Prior to joining Disney, Mr. Rand worked for Gilardi Foods, a privately-held consumer packaged goods company acquired by ConAgra in 1998. Mr. Rand is a graduate of the University of Central Florida and received his master’s degree from the Rollins College Crummer Graduate School of Business executive M.B.A. program.

Possessing a love for building remarkable brands and a solid set of strategic chops, Ryan Rouse is the man behind the mark at Sharpie and is the global business leader. In addition to setting Sharpie strategy, he leads the charge to globalize the brand and spread the Sharpie mission of community and self-expression. Mr. Rouse built his creative perspective as a student of design, fine art, and marketing. His brand building foundation was set at the point of decision developing shopper marketing and merchandising programs for such leading retailers as Walmart, Costco, and OfficeMax. He now applies his unique point of view to addressing the challenges today’s brands face in our continuously evolving and connected consumer world. He was the driving force behind a repositioning of the uni-ball brand that transformed a sleepy portfolio into a statement of taste, engineering, and design for ambitious young men. He now applies his focus to evolving the Sharpie brand and winning with new consumers, during new occasions through emerging forms of media.

Sharpie

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Speaker Bios Cont. 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World

Greg Warren is the vice president of creative marketing for Walmart in the U.S. where he oversees advertising, media, and in-store for the world’s largest company. In this role, he leverages his experience in design, advertising, and media to define Walmart’s ‘voice’ to the customer across all touch points. Prior to that, Mr. Warren worked on the agency side for MediaVest, Leo Burnett, and Landor Associates where he helped build brands for market leaders including Walmart, Frito-Lay, Kellogg’s, Capital One, and Procter & Gamble.

Greg Warren Vice President, Creative Marketing

Walmart

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CMO Conversation With Esther Lee of AT&T Inc. (CMO Series) Webinar How The Coca-Cola Company Is Approaching Mobile Marketing Webinar Choosing A Partner Based On Cost Alone Is A Big Mistake (Procurement Series) Webinar 2012 ANA/WFA Global Marketing Conference presented by The New York Times | New York, NY Social Media and Mobile Marketing @ AT&T Members Only Conference | Dallas, TX Southwest Airlines Uses Customer Service To Engage Consumers Webinar PepsiCo: Marketing To The New Mainstream Webinar 2012 ANA Advertising Law & Public Policy Conference | Washington, DC Marketing Financial Management Committee | El Segundo, CA Improve Your Scope Of Work Program (Procurement Series) Webinar Social Media Committee | New York, NY Sponsorship & Event Marketing Committee | New York, NY Midwest Digital, Social & Mobile Committee | Chicago, IL

> April 2012

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Media Leadership Committee | New York, NY Integrated Marketing Committee | Chicago, IL 2012 U.S. Digital Future In Focus: What Marketers Need To Know Webinar Marketing to Moms Webinar A.T. Kearney’s 2011 Assessment of Excellence in Procurement (Procurement Series) Webinar Agency Relations, West Coast Chapter Committee | Los Angeles, CA Create a Killer Marketing Plan Training | New York, NY Media Strategy Training | New York, NY Agency Relations Day @ Walgreen Company Members Only Conference | Deerfield, IL Optimizing Agency Relations Training | Chicago, IL Assignment Briefing Training | Chicago, IL How to Build Brands on YouTube Webinar Wheat Thins Builds An Integrated Campaign With 140 Characters Webinar Research & Measurement Committee | New York, NY Consumer Insights @ Sun Life Financial Members Only Conference | Wellesley Hills, MA Mobile Marketing Committee | New York, NY Integrated Marketing @ Autotrader presented by A+E Networks Members Only Conference | Atlanta, GA Procurement Scorecard (Procurement Series) Webinar Gatorade G Series Fit: An Integrated Marketing Launch Webinar Midwest Marketers Committee | Chicago, IL Multicultural Marketing & Diversity Committee | New York, NY Social Media, West Coast Chapter Committee | San Diego, CA

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www.ana.net

ANA Upcoming Events Calendar Attend incredible ANA events, mingle with industry leaders, and learn cutting-edge marketing best practices!

> May 2012

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Digital Marketing Committee | New York, NY Business-to-Business Committee | Chicago, IL Media Leadership, West Coast Chapter Committee | San Francisco, CA 2012 ANA Advertising Financial Management Conference presented by Active International | Boca Raton, FL Integrated Marketing Communications Training | New York, NY Elevating Your Creative Training | New York, NY Legal Affairs Committee | New York, NY (Reed Smith) Social Media Committee | New York, NY Advertising Production Management Committee | New York, NY Walmart Forges A Deeper Connection With Moms Webinar | New York, NY Sponsorship & Event Marketing Committee | Chicago, IL Mobile Marketing presented by Microsoft Advertising Members Only Conference | New York, NY MOC @ St. Jude Children’s Research Hospital Members Only Conference | Memphis, TN

> June 2012

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The Art and Science of Brand Building Training | New York, NY Optimizing Agency Relations Training | New York, NY Maximize Ad Prodction Spending Training | New York, NY Media Leadership Committee | New York, NY Shopper Marketing Committee | Chicago, IL Marketing Innovation Training | New York, NY Agency Relations Committee | New York, NY Multicultural Marketing & Diversity Committee | New York, NY Customer Insights @ GES presented by A+E Networks Members Only Conference | Dallas, TX DIgital Marketing Training | Chicago, IL Elevating Your Career Training | Chicago, IL Agency Relations, West Coast Chapter Committee | San Francisco, CA Innovation @ MillerCoors presented by Brightline Members Only Conference | Chicago, IL Research & Measurement Committee | New York, NY ANA/IEG Sponsorship & Event Marketing Members Only Conference | New York, NY Customer Insights @ Juniper Networks presented by Scripps Networks Members Only Conference | Sunnyvale, CA Selling Carrots with Bolthouse Farms: The Unique “Eat ‘Em Like Junk Food” Integrated Campaign Webinar Brand Management Committee | New York, NY Advertising Financial Management Committee | New York, NY Marketing Financial Management Committee | San Francisco, CA Mobile Marketing Committee | New York, NY

www.ana.net

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