2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World Thursday, March 8, 2012 | Lake Buena Vista, FL
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Table of Contents 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World
Agenda.............................................pg 5
Registration List................................pg 9
Speaker Bios................................... pg 15
ANA Information.............................pg 19
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Agenda 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World
Overview INTEGRATED MARKETING MEMBERS ONLY CONFERENCE @ WALT DISNEY WORLD Integrated marketing ranks as a top concern among client-side marketers. The development of new communications and the evolution of traditional communications have shifted power from the marketer to the consumer. This shift has created enormous opportunities, providing marketers with the ability to better target their customers. However, the explosion of choice has also complicated the lives and practices of marketers, creating massive challenges for effective integration. Discover how top marketers develop, execute, and evaluate their overall marketing communications strategy based on consumer insight.
Agenda Breakfast (8:15 am) General Session (9:00 am)
LET THE MEMORIES BEGIN: AN INTEGRATED MARKETING BUSINESS CASE In this session you will hear about how Disney Parks extended the “Let The Memories Begin” campaign in a way that is deeply rooted in consumer insights, that drives higher levels of engagement, and sparks a greater urgency to ‘let the memories begin’ in Disney Parks during 2012. Tom Aronson Director, Digital Marketing
Walt Disney Parks and Resorts
In the past, Bank of America planned their integrated campaigns and budgets by specific marketing channels rather than by overall campaign objectives/ strategies. However, Bank of America changed their internal process and now takes a channel neutral approach to developing their integrated marketing programs and budgets based on the overall objectives and strategies they need to accomplish. Discover how Bank of America changed their internal process for integrated planning to yield successful results. Marci Raible Senior Vice President, Enterprise Media
Carole Munroe
Bank of America
Director, Public Relations
Walt Disney Parks and Resorts Joe Rand Director, Marketing Strategy
Walt Disney Parks and Resorts
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THE KEY TO REACHING CUSTOMERS FOR BANK OF AMERICA IS INTEGRATED MARKETING
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Agenda Cont. 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World
AT WALMART, EVERY CART TELLS A STORY ACROSS MULTIPLE CHANNELS Wherever you may have seen messaging from Walmart during the last few months, you’ve probably noticed a consistent theme that is working to connect everything — the iconic shopping cart. In this session you’ll learn the ‘behind the scenes’ story of how the world’s largest retailer developed the strategy that catapulted the cart from the store aisles to the center of Walmart’s marketing campaign, integrated across multiple channels. In addition you will discover how, the “Every Cart Tells a Story” idea became the foundation for savings stories across all communications channels and inside the company as well.
General Session Cont. (1:00 pm)
INTEGRATED MARKETING DRIVES OVERALL BUSINESS RESULTS FOR INTERNATIONAL SPEEDWAY CORPORATION
SHARPIE LAUNCHES INTEGRATED MARKETING CAMPAIGN TO ENGAGE CONSUMERS
Director, Digital Marketing
Sharpie tapped into consumer engagement with an integrated marketing campaign “uncap what’s inside” directing consumers to their new website sharpieuncapped.com. The interactive site invites users to register, submit their Sharpie artwork, watch other artists in action, view product demos and connect with the brand on Twitter, Facebook, YouTube, Flickr and the Sharpie blog. TV ads on channels like TBS, Bravo and ABC Family and print ads in magazines like Real Simple and US Weekly advertised a call to action to drive people to the website. Find out how Sharpie was able to unlock the power of self-expression to ignite consumer advocacy with an integrated marketing campaign.
Walmart
International Speedway Corporation
Gigi Carroll
Sydney Norton
Jim Cavedo
Senior Vice President, Group Creative Director
Greg Warren Vice President, Creative Marketing
Senior Vice President, Group Managing Director
The Martin Agency
International Speedway Corporation recently received the inaugural 2011 Gold CRM Excellence Award for integrated marketing which recognizes companies who use integrated marketing across their ecosystem, across people processes and technologies to enhance effectiveness and improve efficiencies. In this session you will hear how International Speedway Corporation employs integrated marketing throughout their organization to drive overall business results. Kerry Camisa
Senior Director, Consumer Marketing
International Speedway Corporation
DraftFCB Chicago Ryan Rouse Global Business Leader
Luncheon (12:00 pm)
Sharpie
Adjournment (3:00 pm)
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Notes
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Registration List 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World
Ricardo Ceballos
Cookie Abney
Gabrielle Bill
Program Manager
Associate Marketing Manager
Walt Disney Parks and Resorts
Walt Disney Parks and Resorts
Walt Disney Parks and Resorts
Libby Acomb
Christina Boncela
Dave Chabot
Site Producer
Marketing Coordinator
Walt Disney Parks and Resorts
Walt Disney Parks and Resorts
Walt Disney Parks and Resorts
Yadira Ambert
Rick Bosang
John Charleston
Marketing Associate
Mailing Solutions Specialist
Disney World
United States Postal Service
Disney Vacation Club Inc.
Beth Anderson Walt Disney Parks and Resorts
Cynthia Brackin
Mike Church
Barbara Arnold Communication Specialist
Siemens Corporation Tom Aronson Director, Digital Marketing
Walt Disney Parks and Resorts Pilar Arroyos Ojeda Associate Marketing Manager
Walt Disney Parks and Resorts Brad Baker Marketing Manager, Disney Destinations
Walt Disney Parks and Resorts Chris Beaury Account Manager
Walt Disney Parks and Resorts Lisa Becket Vice President, Destination Marketing Strategy
Disney Parks Jennifer Biefel Manager, CRM Marketing
Walt Disney Parks and Resorts
Producer
Marketing Manager, Disney Destinations
Manager
Vice President, Interactive Ecosystem
Digital Marketing Director
Disney Destinations
Darden Restaurants
David Budnik
Amanda Cifone Senior Associate, Brand Strategy
Strategic Account Manager
United States Postal Service
Capital One Services, Inc.
Michael Cabral
Misti Claggett Advertising Program Manager
Program Manager
Walt Disney Parks and Resorts
Wells Fargo & Co.
Kerry Camisa
Darcy Clark Account Manager
Director, Digital Marketing
Disney World
International Speedway Corporation
Consultant, Learning and Development
Eli Lilly and Company Antoinette David Director, CMR
Disney World Michelle Delaney Disney World Elaine DeMeyer Mulhall CMR Data Analyst
Walt Disney Parks and Resorts Christian Dhyne Manager, Marketing
Walt Disney Parks and Resorts Jason Dobbins Marketing
Walt Disney Parks and Resorts Paul Duma Disney Vacation Club Michael Elliott
Monica Coimbra Walt Disney Parks and Resorts
Juan Carlos Cardona Associate Marketing Manager
Walt Disney Parks and Resorts
Matthew Colwell CMR Program Manager
Jonette Carlson
Walt Disney Parks and Resorts
Campaign Manager
Walt Disney Parks and Resorts
Jose Costa Vice President, Marketing for Latin America & Caribbean
Gigi Carroll Senior Vice President, Group Creative Director
Burger King Corporation
Draftfcb
Jennifer Cunningham Account Manager
Jim Cavedo
Fulfillment Manager
Walt Disney Parks and Resorts Scott Enos Promotions Director
Walt Disney Parks and Resorts Melissa Erickson Account Manager
Walt Disney Parks and Resorts Dianne Espinal Marketing Manager
Walt Disney Parks and Resorts
Walt Disney Parks and Resorts
Senior Director, Consumer Marketing
Kerri Farrell Disney World
International Speedway Corporation
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Deb Davenport
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Registration List Cont. 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World
Jessica Farrington
Katie Gallagher
Rob Haines
Dan Jones
Marketing Specialist (Retail)
Associate Marketing Manager
Manager, Marketing
Modeling & Analytics Manager
Transitions Optical, Inc.
Walt Disney Parks and Resorts
Service Experts Inc.
The Walt Disney Company
Phil Fass
Cherie George
Donna Hall
Katie Jones
CMR Program Manager
Marketing Manager, Disney Destinations
Reporting and Analytics Manager
Walt Disney Parks and Resorts
Walt Disney Parks and Resorts
Walt Disney Parks and Resorts
Project Manager, WDPRO Internet Strat & Bus Mgmt
Lisa Felder
Myriam Georges
Dawn Harris
Advance Sales Associate
Assistant Marketing Manager
Director, Diversity Affairs
Robert Jordan
Disney Vacation Club Inc.
The Western Union Company
NASCAR
Associate Brand Manager
Amy Felock
Jennifer Gillon
Luis Hernandez
Sales Coordinator, Business Development
Program Associate Manager
Associate Manager, Marketing Strategy
Trista Jorgensen
Walt Disney Parks and Resorts
Walt Disney Parks and Resorts
Marketing Associate
Mark Goesmann Walt Disney Parks and Resorts
Randi Hoffert
Ladies Professional Golf Association Carlos Figueroa Project Manager, WDPRO
Walt Disney Parks and Resorts Melissa Finch Sales Executive
Coca-Cola Company Jamie Folger Account Manager
Walt Disney Parks and Resorts Kelly Frailey Special Events Manager
Walt Disney Parks and Resorts Adrienne Frankenfield Senior Search Engine Optimization (SEO) Analyst
Walt Disney Parks and Resorts Darrell Fry Disney World Ed Gaffin Director, Marketing Analytics
Walt Disney Parks and Resorts
Debra Goodlett Marketing Manager
Global Experience Specialists Monica Griffin Director, Brand Marketing
The Walt Disney Company
Walt Disney Parks and Resorts
Disney World
Disney Vacation Club
Associate Marketing Manager
Bryan Junga
Disney World
CMR Account Management
Adam Hunter
Walt Disney Parks and Resorts
Market Research & Planning Director
Kim Keller
Ladies Professional Golf Association
Digital Marketing Manager
Curtis Hunter
Thomas Kinder
Multicultural Marketing
Walt Disney Parks and Resorts Marketing Director
Disney World
R.J. Reynolds Tobacco Company
Walt Disney Parks and Resorts
Kelly Hyne
Lisa Gunther
Ladies Professional Golf Association
Jim Kodet Disney World
David Guertin Producer, Broadcast Marketing
Vice President, Marketing
Newell Rubbermaid Inc. Deborah Gustafson Relationship Manager
Walt Disney Parks and Resorts Elizabeth Haberkamp CMR Marketing Program Manager
Walt Disney Parks and Resorts
Vice President, LPGA Properties
Tammy Jacobson Digital Marketing Manager
Disney World Meaghan Johnson Consumer Strategy Professional Intern
Disney Vacation Club Inc. Angela Jones CMR Marketing Program Manager
Walt Disney Parks and Resorts
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Jenelle Kueter Consumer Marketing Manager
International Speedway Corporation Melissa Langley CMR Program Manager
Walt Disney Parks and Resorts Kawing Lau Marketing Analytics Internship
Disney World
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Registration List Cont. 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World
Jenny Leeper
David Masvidal
Kimberly Mitrook
Adam Parrish
Marketing Intern
Brand Manager
Corporate Marketing Director
Associate Manager, Marketing Strategy
Disney Vacation Club Inc.
Checkers Drive-In Restaurants, Inc.
LifeSouth
Walt Disney Parks and Resorts
Karen Molessa
Amanda Peck
Associate Manager, Marketing
Promotions Manager
Disney Cruise Line
Walt Disney Parks and Resorts
Brian Mountain
Jim Peshek
Account Executive
Manager, CMR Program Management
Disneyland
Walt Disney Parks and Resorts
Tony Mourino
Kitty Phillips
CMR Account Manager
Strategic Planning Director
Walt Disney Parks and Resorts
Walt Disney Parks and Resorts
Carole Munroe
Tina Phillips
Director, Public Relations
Marketing Administrator
Walt Disney Parks and Resorts
Disney World
Mike Naples
Geoffrey Pointon
Manager, New Business Development
PR Manager, Disney Destinations
United States Postal Service
Disney World
Caitlin Nitz
Tracey Price
Knowledge and Research Specialist
Email Channel Manager
ANA
Walt Disney Parks and Resorts
Syndey Norton
Amy Provost
Senior Vice President, Group Managing Director
CMR Program Management Intern
Sharyn Lewis Program Manager, CMR
Walt Disney Parks and Resorts
Carrie Matson Director, Marketing Strategy
Disney World Bryan Liptak Manager, Prospect Marketing
Disney Vacation Club Marketing
Kevin McAuliffe Manager, Production
Walt Disney Parks and Resorts Brewer Lister Global Marketing Project Development Manager
Richard McCaffrey
Disney World
Walt Disney Parks and Resorts
Melissa Livingston Associate Manager, Marketing Strategy
Walt Disney Parks and Resorts Liliana Lorenzo Assistant Brand Manager
Disney World Michael Loughran Association Broadcast Manager
Disney World Kerry MacPherson Strategic Sourcing & Procurement Marketing
SeaWorld, Inc. Stacey Mark Brand Advertising Manager
BlueCross BlueShield of North Carolina Teresa Martin Associate Manager, Growth Guests Segments
Disney World
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HR Business Partner
Carleen McCarthy Senior NSE
Coca-Cola Company Angela McMillion Business Alliance Manager
United States Postal Service Aaron Michael Business Solutions Specialist
United States Postal Service Michael Migliorino Integrated Marketing & Communications Manager
The Martin Agency, Inc.
Checkers Drive-In Restaurants, Inc.
Ivette Obando-Alvarez DVC Marketing Coordinator
Disney Vacation Club Inc.
Mila Minic-Massey
Walt Disney Parks and Resorts Francesca Puglisi Associate Marketing Manager
Transitions Optical, Inc. Marci Raible
Vice President, Marketing
Walt Disney Parks and Resorts
Jamie Olofson Disney World
Kris Miotke Senior Director, Advertising
Darlene Papalini
Checkers Drive-In Restaurants, Inc.
Vice President
Disney World
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Senior Vice President, Enterprise Media
Bank of America Sharda Ramjit-Ali Campaign Manager
Walt Disney Parks and Resorts
Registration List Cont. 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World
Joe Rand
Angel Sarria
Tina Thomas
Linda Walker
Director, Marketing Strategy
Brand Manager, Multicultural and Latin America Markets
Executive Secretary
Administrative Assistant
Walt Disney Parks and Resorts
Walt Disney Parks and Resorts
Fernanda Thompson
Greg Warren
Marketing Manager
Vice President, Creative Marketing
Walt Disney Parks and Resorts
Walmart
Alex Truman
Heather Watson
Senior EBusiness Analyst
Account Director
Walt Disney Parks and Resorts
Walt Disney Parks and Resorts
Catherine Ulmer Bank of America
Leslie Weekes
Walt Disney Parks and Resorts Dana Reid
Walt Disney Parks and Resorts
Marketing Manager, ECP Communications
Stephanie Sayles
Transitions Optical, Inc.
Walt Disney Parks and Resorts
Scott Reina
Carter Schultz
Consumer Insights Professional Intern
Strategic Integration Director
Walt Disney Parks and Resorts
Walt Disney Parks and Resorts
Jim Richard
Christine Sedlock
Certified Direct Marketing Specialist
CMR Program Manager II
United States Postal Service
Walt Disney Parks and Resorts
Chad Riddle
Rodney Small
Marketing Associate
Strategic Account Manager
Walt Disney Parks and Resorts
United States Postal Service
Meital Rofe
Randall Sookoo
Membership Manager, Member Relations
Campaign Manager II
ANA John Rogers Digital Marketing Manager
Walt Disney Parks and Resorts Jen Rother
CMR Associate Program Manager
Disney Destinations Karen Soots Director, Media Services
Outback Steakhouse, Inc. Scott Stone
Manager, Marketing Strategy
Manager, Digital/Social, Graphics & Production
Disney World
Walt Disney Parks and Resorts
Ryan Rouse
Tony Suarez
Global Business Leader
Director, Diversity
Sharpie
Advance Auto Parts, Inc.
Matt Ryan
Breanna Suess
Account Manager
Associate Marketing Manager
Walt Disney Parks and Resorts
Disney World
Lisa Sandano
Cara Tabatchnick
Search Marketing Account Manager
Manager, Committees & Communities
Walt Disney Parks and Resorts
ANA
Cindy Ulvenes Senior Customer Marketing Manager
Coca-Cola Company Nathan Vadeboncoeur Disney World
Copy Editor
Walt Disney Parks and Resorts Kaylina White Professional Intern
Walt Disney Parks and Resorts Margaret White Account Executive
Southern Company Hillary Vallie United States Postal Service Maggie Varnadoe Manager, Marketing
Susan Wilhelm Senior Account Executive
The Walt Disney Company
Walt Disney Parks and Resorts
Edward Willett
Ramiro Vazquez
Ladies Professional Golf Association
Manager, Marketing Strategy
Walt Disney Parks and Resorts Juan Carlos Villamizar Marketing Manager
Walt Disney Parks and Resorts Dustin Von Dross CMR Reporting Analyst
Walt Disney Parks and Resorts Leigh Walczak Coordinator, Conferences
ANA
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Vice President, Business Development
David Williams Manager, Modeling & Analytics
Disney World - CMR Belinda Wilson Associate Manager, Multicultural Marketing Strategy
Walt Disney Parks and Resorts Jenn Wing Associate Marketing Manager
Walt Disney Parks and Resorts
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Registration List Cont. 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World
Kathleen Winn Associate Marketing Manager
Walt Disney Parks and Resorts Jolanta Wodka Associate Brand Manager
The Black & Decker Corporation Xia Ying CMR Modeling & Analytics Manager
Walt Disney Parks and Resorts Ted Yost Sales Vice President
Coca-Cola Company Shu-Chuan Zahrn Modeling & Analytics Manager
Walt Disney Parks and Resorts Jay Zavada Director
Walt Disney World Bill Zengel Executive Vice President
ANA
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Speaker Bios 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World
Tom Aronson Director, Digital Marketing
Walt Disney Parks and Resorts
Tom Aronson joined The Walt Disney Company in 2007 to focus on mobile marketing initiatives, including the launch of Mobile Magic, Disney Parks’ first mobile application. In his current role, Mr. Aronson is the director of digital marketing for Walt Disney Parks and Resorts. He leads the social and mobile marketing efforts within the digital marketing group, a part of the Disney Parks Global Marketing organization. Before joining Disney, Mr. Aronson managed award-winning advertising campaigns for top technology brands. At TBWA\ Chiat\Day Advertising, he led many new product launches for Apple and also worked on the NASCAR Nextel Cup rebranding for Nextel. Mr. Aronson is a graduate of the University of Michigan and received his M.B.A. from the UCLA Anderson School of Management.
Kerry Camisa is the director of digital marketing for International Speedway Corporation (ISC). She is responsible for ISC’s digital strategy and planning across their twelve tracks and corporate partners. Specializing in online media planning, mobile, social, SEO and website redesign, Ms. Camisa has helped generate online ticket, sponsorship and retail revenue. Prior to ISC, she worked for Entertainment Benefits Group and the Orlando Magic in various marketing and sales positions. Ms. Camisa is a graduate of The George Washington University business school.
Kerry Camisa Director, Digital Marketing
International Speedway Corporation
Gigi Carroll Senior Vice President, Group Creative Director
DraftFCB Chicago
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Gigi Carroll is the senior vice president and group creative director for DraftFCB Chicago. It is her vision, inspiration, and determined enthusiasm that has taken Sharpie from being a permanent marker, to a brand that has permanently marked the world of advertising. She currently is responsible for the creative direction and execution of such esteemed accounts as Newell Rubbermaid, Boeing, MilkPep, Nivea and Johnson & Johnson. She is a veteran of ad agencies and promotion agencies, and has spearheaded a multitude of entertainment marketing programs. Ms. Carroll is responsible for the creative strategy and ideation behind a wide range of major female initiatives; including the breakthrough “24/24 Milk Your Diet: Lose Weight” campaign, an effort that repositioned white milk to women; “Body by Milk”, a teen initiative that made milk a powerful contender against soft drinks and post workout drinks; “CVS Reinventing Beauty”, a national repositioning and roll out of CVS as a beauty destination, and the launch of several new products for major pharmaceutical firms targeting women. Currently she leads the task force at the agency made up of multiple disciplines, dedicated entirely to women. Ms. Carroll’s historical portfolio includes McDonald’s, P&G, Kellogg’s, SC Johnson, Masterfoods, Burger King and GlaxoSmithKline.
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Speaker Bios Cont. 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World
Jim Cavedo is the senior director of consumer marketing for International Speedway Corporation (ISC), the world’s leading promoter of motorsports entertainment. He is responsible for leading the consumer marketing organization and driving direct to consumer marketing strategies across all twelve of ISC’s track operations and corporate partnerships. In this capacity, Mr. Cavedo is responsible for digital and social marketing, research, consumer insights, licensing, campaign management, and CRM. Before joining ISC in 2008, Mr. Cavedo was a business strategy consultant focused on helping companies improve their sales and marketing operations; he has worked with companies in technology, health-care, manufacturing and consumer products industries. Mr. Cavedo has served in various sales and marketing management roles throughout his career. Jim Cavedo Senior Director, Consumer Marketing
International Speedway Corporation
Carole Munroe Director, Public Relations
Walt Disney Parks and Resorts
Syndey Norton Senior Vice President, Group Managing Director
Carole Munroe is director of public relations for Walt Disney Parks and Resorts. In her Disney career, Ms. Munroe has held previous roles as publicist, managing editor of broadcast and broadcast alliances director. She has served on the core teams for numerous launches of new businesses and marketing campaigns including Disney’s Animal Kingdom Park; Disney Cruise Line; Disneyland Paris; Disney’s Dreamers Academy; Give a Day, Get a Disney Day; Year of a Million Dreams; What Will You Celebrate; Project Vamonos; and the current Disney Parks campaign, “Let The Memories Begin.” The journalism bug bit her at the tender age of 13, when she became copy editor and editorial writer for her junior high school newspaper. She found her way into the PR profession after working in various news positions including news director. Her news work earned top awards from The Associated Press and the Society of Professional Journalists. Prior to joining Disney, Ms. Munroe’s first PR role was for The University of Alabama, where she also taught broadcast journalism. Ms. Munroe is a graduate of The University of Georgia, School of Journalism and Mass Communication.
Sydney Norton is the senior vice president and group managing director at The Martin Agency. She joined The Martin Agency in October 1993 and has spent the majority of her years at the agency championing integrated work and multi-channel thinking for our clients. She was the rebel that insisted PR, direct marketing and advertising people sit together in one team with one vision and one plan. Ms. Norton has a diverse background in non-profit, direct response, B2B, CPG, dotcom and retail marketing, having worked on such brands as Bell Atlantic, Sprint, Careerbuilder, Hanes, UPS and Walmart. For the last three years, she has led the strategic and creative development of all of Walmart’s general market advertising produced in the United States. This past year, the agency was selected to handle Walmart’s digital and social media efforts as well. Under her leadership, the work for Walmart has been consistently recognized nationally in major creative shows and contributed to the first positive sales trend in several years.
The Martin Agency
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Speaker Bios Cont. 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World
Marci Raible Senior Vice President, Enterprise Media
Bank of America
Joe Rand Director, Marketing Strategy
Walt Disney Parks and Resorts
Ryan Rouse Global Business Leader
Marci Raible is the senior vice president of enterprise media at Bank of America. Her role involves overseeing strategic plan development for all paid media programs across the company, managing media agency relations and delivering the Enterprise “go to market” plan. Media has been her focus in her 18-plus years in the business but she has also led marketing communications and sponsorships programs. Her experience includes supporting both domestic and global initiatives. Ms. Raible joined Bank of America in March 2008. She came to the bank from AT&T, where as executive director of media she led a cross-functional team in establishing a unified and recognizable corporate brand while driving cost savings and improved revenue results. She streamlined media planning and buying to consolidate three companies (AT&T, BellSouth and Cingular). Before that, she was senior director, advertising, media and sponsorships at BellSouth, where she set strategic direction for retail markets advertising as well as corporate-wide media and sponsorship activities. Ms. Raible began her career working on the agency side of the business at BBDO Worldwide in Atlanta, where she started as a media planner and worked her way up to vice president, associate media director. Ms. Raible graduated from Penn State University with a B.S. in marketing.
Joe Rand currently is the director of marketing strategy for Walt Disney Parks and Resorts. He leads the marketing strategy team responsible for developing national marketing campaigns targeting general market and multicultural consumer segments to drive domestic visitation to Walt Disney World Resort and Disneyland Resort. From 2006-2009 Mr. Rand served as director of marketing for Disney Cruise Line where he led the marketing organization as it prepared for expansion with the addition of two new ships. For five years prior to that he led numerous destination marketing initiatives including the “Happiest Celebration On Earth” marketing plan for the Walt Disney World Resort and the preschool guest segment, as well as programs supporting the Disney’s Hollywood Studios, Epcot, Disney’s Animal Kingdom and Downtown Disney brands. Prior to joining Disney, Mr. Rand worked for Gilardi Foods, a privately-held consumer packaged goods company acquired by ConAgra in 1998. Mr. Rand is a graduate of the University of Central Florida and received his master’s degree from the Rollins College Crummer Graduate School of Business executive M.B.A. program.
Possessing a love for building remarkable brands and a solid set of strategic chops, Ryan Rouse is the man behind the mark at Sharpie and is the global business leader. In addition to setting Sharpie strategy, he leads the charge to globalize the brand and spread the Sharpie mission of community and self-expression. Mr. Rouse built his creative perspective as a student of design, fine art, and marketing. His brand building foundation was set at the point of decision developing shopper marketing and merchandising programs for such leading retailers as Walmart, Costco, and OfficeMax. He now applies his unique point of view to addressing the challenges today’s brands face in our continuously evolving and connected consumer world. He was the driving force behind a repositioning of the uni-ball brand that transformed a sleepy portfolio into a statement of taste, engineering, and design for ambitious young men. He now applies his focus to evolving the Sharpie brand and winning with new consumers, during new occasions through emerging forms of media.
Sharpie
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Speaker Bios Cont. 2012 ANA Integrated Marketing Members Only Conference @ Walt Disney World
Greg Warren is the vice president of creative marketing for Walmart in the U.S. where he oversees advertising, media, and in-store for the world’s largest company. In this role, he leverages his experience in design, advertising, and media to define Walmart’s ‘voice’ to the customer across all touch points. Prior to that, Mr. Warren worked on the agency side for MediaVest, Leo Burnett, and Landor Associates where he helped build brands for market leaders including Walmart, Frito-Lay, Kellogg’s, Capital One, and Procter & Gamble.
Greg Warren Vice President, Creative Marketing
Walmart
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CMO Conversation With Esther Lee of AT&T Inc. (CMO Series) Webinar How The Coca-Cola Company Is Approaching Mobile Marketing Webinar Choosing A Partner Based On Cost Alone Is A Big Mistake (Procurement Series) Webinar 2012 ANA/WFA Global Marketing Conference presented by The New York Times | New York, NY Social Media and Mobile Marketing @ AT&T Members Only Conference | Dallas, TX Southwest Airlines Uses Customer Service To Engage Consumers Webinar PepsiCo: Marketing To The New Mainstream Webinar 2012 ANA Advertising Law & Public Policy Conference | Washington, DC Marketing Financial Management Committee | El Segundo, CA Improve Your Scope Of Work Program (Procurement Series) Webinar Social Media Committee | New York, NY Sponsorship & Event Marketing Committee | New York, NY Midwest Digital, Social & Mobile Committee | Chicago, IL
> April 2012
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Media Leadership Committee | New York, NY Integrated Marketing Committee | Chicago, IL 2012 U.S. Digital Future In Focus: What Marketers Need To Know Webinar Marketing to Moms Webinar A.T. Kearney’s 2011 Assessment of Excellence in Procurement (Procurement Series) Webinar Agency Relations, West Coast Chapter Committee | Los Angeles, CA Create a Killer Marketing Plan Training | New York, NY Media Strategy Training | New York, NY Agency Relations Day @ Walgreen Company Members Only Conference | Deerfield, IL Optimizing Agency Relations Training | Chicago, IL Assignment Briefing Training | Chicago, IL How to Build Brands on YouTube Webinar Wheat Thins Builds An Integrated Campaign With 140 Characters Webinar Research & Measurement Committee | New York, NY Consumer Insights @ Sun Life Financial Members Only Conference | Wellesley Hills, MA Mobile Marketing Committee | New York, NY Integrated Marketing @ Autotrader presented by A+E Networks Members Only Conference | Atlanta, GA Procurement Scorecard (Procurement Series) Webinar Gatorade G Series Fit: An Integrated Marketing Launch Webinar Midwest Marketers Committee | Chicago, IL Multicultural Marketing & Diversity Committee | New York, NY Social Media, West Coast Chapter Committee | San Diego, CA
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www.ana.net
ANA Upcoming Events Calendar Attend incredible ANA events, mingle with industry leaders, and learn cutting-edge marketing best practices!
> May 2012
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Digital Marketing Committee | New York, NY Business-to-Business Committee | Chicago, IL Media Leadership, West Coast Chapter Committee | San Francisco, CA 2012 ANA Advertising Financial Management Conference presented by Active International | Boca Raton, FL Integrated Marketing Communications Training | New York, NY Elevating Your Creative Training | New York, NY Legal Affairs Committee | New York, NY (Reed Smith) Social Media Committee | New York, NY Advertising Production Management Committee | New York, NY Walmart Forges A Deeper Connection With Moms Webinar | New York, NY Sponsorship & Event Marketing Committee | Chicago, IL Mobile Marketing presented by Microsoft Advertising Members Only Conference | New York, NY MOC @ St. Jude Children’s Research Hospital Members Only Conference | Memphis, TN
> June 2012
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The Art and Science of Brand Building Training | New York, NY Optimizing Agency Relations Training | New York, NY Maximize Ad Prodction Spending Training | New York, NY Media Leadership Committee | New York, NY Shopper Marketing Committee | Chicago, IL Marketing Innovation Training | New York, NY Agency Relations Committee | New York, NY Multicultural Marketing & Diversity Committee | New York, NY Customer Insights @ GES presented by A+E Networks Members Only Conference | Dallas, TX DIgital Marketing Training | Chicago, IL Elevating Your Career Training | Chicago, IL Agency Relations, West Coast Chapter Committee | San Francisco, CA Innovation @ MillerCoors presented by Brightline Members Only Conference | Chicago, IL Research & Measurement Committee | New York, NY ANA/IEG Sponsorship & Event Marketing Members Only Conference | New York, NY Customer Insights @ Juniper Networks presented by Scripps Networks Members Only Conference | Sunnyvale, CA Selling Carrots with Bolthouse Farms: The Unique “Eat ‘Em Like Junk Food” Integrated Campaign Webinar Brand Management Committee | New York, NY Advertising Financial Management Committee | New York, NY Marketing Financial Management Committee | San Francisco, CA Mobile Marketing Committee | New York, NY
www.ana.net
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