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Diversity News NETWORK DIVERSITY & DEALER DEVELOPMENT INSIDE THIS ISSUE: TOP 10- Retail Sales 2 TOP 10- Marketing Invest. 3 Jay Rivchin – In The Spotl...
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Diversity News NETWORK DIVERSITY & DEALER DEVELOPMENT INSIDE THIS ISSUE: TOP 10- Retail Sales 2 TOP 10- Marketing Invest. 3 Jay Rivchin – In The Spotlight 4 Grand Cherokee 5 Chrysler 300 Sedan 6 Dodge Charger and Durango 7 Chrysler Group News 8 Dealer Performance 10

Chrysler Group LLC reported U.S. Sales of 100,702, a 16 percent increase compared with sales in December 2009 (86,523 units). For the year, the Chrysler Group sold 1,085,211 units in 2010, up 17 percent when compared with 2009.

Mission - To develop a culturally diverse dealer network that represents Chrysler’s customer base and the communities that its dealers serve. Created by: Marcus A. Foreman

Volume 2 Issue 1

Chrysler Town & Country minivan, the original luxury minivan, is the best-selling minivan in the United States for 2010. Building on that momentum and not resting on its laurels, Chrysler recently introduced a new Town & Country for 2011. Virtually every customer touch point was redesigned or re-engineered for the 2011 model year. From suspension redesign that delivers an exhilarating driving performance, to a new powertrain with best-inclass horsepower, to the new, exquisitelycrafted interior cabin with clever features a family appreciates, to the beautifully sleek new exterior design, thoughtful innovation was engineered in every aspect of the new Town & Country.

“Chrysler Group 2010 sales of 1.1 million units are consistent with our sales objectives that we presented in our Nov. 4, 2009, five-year business plan,” Fred Diaz, President and CEO – Ram Truck Brand and Lead Executive for US Sales, said.

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January 2011

Diversity Dealer 1. Performance CJD (La Vista, NE) 2. Spring CJD (Spring, TX) 3 Landers McLarty DCJ (Huntsville, AL) 4. Greenway CJD (Orlando, FL) 5. Ancira Chrysler Jeep Dodge (San Antonio, TX) 6. Landers CJD (Bossier City, LA) 7. Folsom Lake DCJ (Folsom, CA) 8. Northstar DCJ (San Antonio, TX) 9. Billion Motors (Sioux Falls, SD) 10. Mission CJ (San Antonio, TX)

Diversity Dealer 1. Spring CJD (Spring, TX) 2. Performance CJD (La Vista, NE) 3. Landers McLarty CJD (Huntsville, AL) 4. Greenway CJD (Orlando, FL) 5. Ancira CJD (San Antonio, TX) 6. Folsom Lake DCJ (Folsom, CA) 7. Galeana’s Van Dyke Dodge (Warren, MI) 8. Olathe CJD (Olathe, KS) 9. Tyson Motor Corp. (Shorewood, IL) 10. Mission CJ (San Antonio, TX)

Sales (Dec. MTD) 221 216 177 173 164 144 139 128 116 114

Sales (Dec. CYTD) 1,940 1,699 1,518 1,484 1,385 1,323 1,318 1,253 1,217 1,096

January 2011

Diversity Dealer

Sales (Dec. MTD)

1. DCJ of McKinney (McKinney, TX)

100

2. Gulfgate DCJ (Houston, TX)

90

3. Stateline CJD (Fort Mill, SC)

80

4. Alhambra CJD (Alhambra, CA)

35

5. Superstition Springs CJ (Mesa, AZ)

34

6. Stone Mountain CJD (Stone Mountain, GA)

22

Diversity Dealer

Sales (Dec. CYTD)

1. DCJ of McKinney (McKinney, TX)

852

2. Gulfgate DCJ (Houston, TX)

830

3. Stateline CJD (Fort Mill, SC)

760

4. Superstition Springs CJD (Mesa, AZ)

494

5. Stone Mountain CJD (Stone Mountain, GA)

304

6. Alhambra CJD (Alhambra, CA)

271

Jay Rivchin of Dadeland Dodge Chrysler Jeep Ram (Miami, FL) is a 2011 Urban Wheels Awards Dealer of the Year Finalist.

Fifteen years ago, when Randi Payton began hosting the Urban Wheel Awards in Detroit to promote inclusion of minorities in the automotive industry, 500 people attended the event. Since then, the event has outgrown a number of smaller venues in Detroit. This year, the event, held at Motor City Casino on Sunday, drew 1,500 automotive executives, supplier executives, politicians and members of the public at a black-tie optional gala that has enough glam to rival the Detroit Auto Show’s Charity Preview with well-known R&B artist Dwele scheduled to perform following an awards ceremony. Congratulations to Jay Rivchin and his team at Dadeland Dodge Chrysler Jeep Ram for being nominated as the 2011 Urban Wheels Awards Dealer of the Year Finalist!

Chrysler Group LLC was presented with the Urban Truck of the Year Award for the all-new 2011 Jeep® Grand Cherokee at the 15th Annual Urban Wheel Awards show held at the Motor City Casino’s Soundboard Theater in Detroit on Sunday, Jan. 9, 2011. “Jeep invented the premium sport-utility vehicle segment with the introduction of the Grand Cherokee nearly two decades ago,” Mike Manley, President and CEO – Jeep® Brand, said. “For 2011, we have delivered a premium SUV that no one else can offer. We’re proud of the vehicle and of all the employees who inject it with true American craftsmanship when they build it here in Detroit. “The all-new Jeep Grand Cherokee is truly a testament to the enduring strength of the Jeep brand and to the inspiration and promise of Chrysler Group going forward.” The Urban Wheel Awards were created by the Emerging Diversity Education Fund and Decisive Media to recognize excellence in the automotive industry. Vehicles receiving awards were selected by a panel of 15 auto journalists based on criteria which took into account styling and practicability.

Delivering the stylistic distinction, technological innovation, premium E-segment sedan features and quality at a legendary value, the all-new 2011 Chrysler 300 sedan made its world premiere at the 2011 North American International Auto Show (NAIAS), writing a new chapter in the brand’s legendary history, while setting a new course for the American brand. ―The all-new 2011 Chrysler 300 is an icon of American ingenuity and symbolizes the greatness Detroit-designed vehicles offer the streets, highways and boulevards of the world,‖ said Olivier Francois, President and CEO — Chrysler Brand, Chrysler Group LLC. ―From its premium materials, state-of-the-art connectivity features, new chassis architecture and best-in-class power, the all-new Chrysler 300 embodies the brand’s new attitude in every detail. And to ensure our all-new Chrysler flagship delivers more than unmistakably bold and powerful American style to our customers, the Chrysler 300 team benchmarked the craftsmanship, technology and refinement of the segment’s best sedans to deliver a new world-class quality and performance symbol at an attainable price.‖ The all-new 2011 Chrysler 300 sedan embodies the essence of the new Chrysler brand: Delivering passion for design, people and the environment through expressive design, state-of-the-art connectivity and world-class levels of quality and efficiency.

The all-new 2011 Charger and North American Truck of the Year candidate Durango vie for the limelight at the NAIAS. The Charger carries the brand's flag. It's being positioned as a driver's car and an alternative to more expensive sport sedans. Revealing the car at the L.A. Auto Show in November, Dodge CEO Ralph Gilles said the Charger "is so full of visceral American design … with a superhero front end." He said the car has "much more sex per pound." A five-speed automatic transmission is in all three models, the SE, R/T and R/T AWD. The suspension is retuned for better handling, and premium components are used. The steering is quicker as well. The Charger is appointed with such amenities as tail lights with 162 LEDs and wheels as large as 20 inches in diameter. Inside, front and rear heated seats are available. The infotainment system is centered on an 8.6-inch touch screen that operates basic audio and climate functions as well as navigation. Real-time travel information is a highlight of the system. Meanwhile, the Durango, now with unibody construction, is a departure from the past two generations of the truck-based SUV. The 2011 model is lower, narrower and has a shorter front overhang. It rides on wheels and tires up to 20 inches in diameter. Seven passengers can sit in the three rows. "Honestly, I just think it looks good," Gilles said. It will be available with the same powertrains as the Charger. Fuel economy for reardrive versions is 16 city and 23 highway mpg with the V-6 and 14 city and 20 highway mpg with the V-8. All-wheel-drive versions realize 16 city and 22 highway mpg with the V-6 and 13 city and 20 highway mpg with the V-8. Maximum towing capacity is 7,400 pounds. Four models are available: Express, Crew, R/T and Citadel. The interior has high-quality materials at all touch points. Rear passengers can stay entertained with Sirius Backseat TV. "We're going to get some new customers with this vehicle," Gilles said.

Jan. 14, 2011

Chrysler comes out swinging at NAIAS David Champion, director of Consumer Reports Auto Test Center told the Dallas paper, ® “W e’ve been Fiat, Mopar brands very impressed show personalization with the vehicles we’ve driven. . . The Mopar® brand is showI think they’re casing more than 100 accessodoing a lot of Chrysler Brand chief Olivier Francois told the audience, “you right ries and customized vehicles at things.” will see what happens when we are backed into a corner.” the North American InternationChampion also al Show, including a Fiat 500 A headline from The New told the newspaper that Chryswith Mopar accessories. York Times sums it up: “A reler must still convince consum“One of the ways we add surgent Chrysler says it is here ers that quality issues are bevalue to the brand, is to give to stay.” ing resolved. the possibility to every customNPR said Chrysler kicked off The company has er to personalize his own car,” the North American Internation“revamped its quality testing” said Mopar CEO Pietro Gorlier, al Auto Show as the “comeback and is investing in new proaccording to Bloomberg. kid” as it “unleashed an aggrescesses that allowed the Jeep® Laura Soave, head of the sively styled 300 sedan, after Grand Cherokee to launch with Fiat Brand in North America, appearing at last year’s show 50 percent fewer warranty told Ward’s Auto that the Fiat with no new products. claims in its first month com500 will appeal to a cross“What a difference a year pared to the company’s previsection of consumers who want makes,” NPR said. ous new model launches, acto drive something that reflects “Today you will see what cording to Reuters. their personalities. happens when we are backed “We attribute that to a lot of into a corner,” said Chrysler testing before the launch, findBrand CEO Olivier Francois as ing issues and fixing them behe unveiled the Chrysler 300, fore customers (got them),” according to The Washington said Chrysler quality chief Post. “And you will know that Doug Betts, Reuters reported. we come out swinging.” The Washington Post calls According to the Dallas the Grand Cherokee a “recent Morning News, Chrysler Group success” with sales increasing White House official Ron Bloom has redesigned its V-6 engine 68 percent over the prior year. joked that that real reason he visited with more power and better fuel The New York Times said the Detroit this week was to make sure economy as well as revised company now appears ready “Sergio’s guys” at Jefferson North crucial vehicles such as the to gain market share for the Assembly Plant were building his new Chrysler 300, Dodge Charger Dodge Durango, the Detroit Free Press first time in several years. said. and Dodge Durango, and refined the suspensions and imhrysler Group News Update is published by Chrysler Group Communiproved the interiors of vehications to highlight company and industry news. It includes third-party cles—all in the last 18 months. news sources that do not reflect Chrysler Group views or policies.

C

Jeep® Compass, 70th Anniversary Editions take stage in Detroit

The new 2011 Jeep® Compass was unveiled at the North American International Auto Show this week in Detroit, along with special editions of each Jeep model to mark the brand’s 70th anniversary. The new Compass will feature the vehicle’s first-ever Trail-Rated badge, meaning every Jeep model will now be available with the important off road certification, The Blade of Toledo, Ohio reported. “The look clearly shows resemblance to the Grand Cher-

okee,” Mike Manley, president and chief executive of the Jeep brand, told the New York Times. Manley added: “Jeep turns 70 this year, and the Compass is a concerted effort to make the brand more cohesive, along with the full line up of 70th anniversary Jeep vehicles unveiled at the press conference,” the New York Times reported. The Times added that the Compass shows “vast interior improvements” over the outgoing m odel, balanc ing

“rugged and refined” with a substantial steering wheel and sturdy fabrics. AutoWeek reported that the anniversary Jeep models will arrive in dealerships in the first quarter of this year with one unique color, Bronze Star, in addition to Bright Silver and Black. The anniversary editions will feature special badges, wheels and other unique trim. The Jeep brand offers olive as a primary interior color in three of its 70th Anniversary models, but the automaker maintains there is nothing drab about its interiors, Wardsauto.com reported. Special-edition 2011 Jeep Liberty, Jeep Wrangler and Grand Cherokee SUVs can be had with dark olive seats that recall the military uniforms in vogue when the 4x4 vehicle made its battlefield debut in 1941, Wardsauto.com said.

All-new 2011 Chrysler 300 is a legitimate luxury contender The Associated Press called the new 2011 Chrysler 300 fullsize sedan “an important car in a pivotal year” for the Chrysler Group. The car was officially unveiled this week at the North American International Auto Show. Motor Trend called the Chrysler 300 “heavily updated” with new exterior styling, an allnew interior, a new V-6 engine and a host of ride and handling improvements. At launch, the all-new 292horsepower Pentastar 3.6-liter V-6 engine and the 363horsepower 5.7-liter HEMI® V-8 will be available, Motor Trend

reported. Wardsauto.com quoted Chrysler Brand President and CEO Olivier Francois saying that the new Chrysler 300 “will re-establish our legitimacy in the luxury segment.” Chrysler’s big sedan retains “the bold, imposing presence with a classic American shape,” but it is more windswept in profile, Automobile Magazine said. Chrysler has modernized the design with shapelier headlights

featuring LEDs that Chrysler design vice president Ralph Gilles says are inspired by the eyes of an eagle, the magazine reported. The 300 also adopts Chrysler’s new grille and badge, Automobile Magazine said. The AP also reported that gas mileage improves 8 percent in the new 300.

Marcus Foreman Manager, Network Diversity & Dealer Development

Average Diversity Dealer - Same Store Performance (November 2010 YTD vs. November 2009 YTD) Key Performance Indicators

November 2010

November 2009

Change

Net Earnings

$564,401

$343,272

64%

% Profitable

79%

72%

7 Pts.

1.70%

1.15%

.55 Pts.

New Vehicle Net Profit

$382,961

$282,676

35%

Used Vehicle Net Profit

$532,123

$475,261

12%

Mechanical Net Profit

$568,567

$530,869

7%

Parts Net Profit

$539,240

$502,768

7%

75.86%

73.28%

2.58 Pts.

Return on Sales

Service Absorption

All Dealer counts listed below are as of December 31, 2010: 111 Minority Owned Dealerships 4.8% of Chrysler’s Dealer Network 7.0% of Chrysler’s Retail Sales Volume 83% of Minority Dealerships have Chrysler, Jeep, Dodge and Ram 50% of Minority Dealers are located in Metro Areas