January 18 – 20, 2015 Dubai, UAE

Discover convincing reasons to participate in 2015 www.intersecexpo.com

Intersec – presenting you to the world, on the most international stage Intersec is the world’s largest and most international trade fair for security, safety and fire protection. Attracting over 24,000 visitors, it is the most popular platform for security industry professionals in the MENA region.

1,213 54 10 Exhibitors (

22%)

Countries

83%

Top 10 Visitor Countries

1. United Arab Emirates 2. United Kingdom 3. China 4. Germany 5. Italy

1. United Arab Emirates 2. Saudi Arabia 3. Iran 4. Oman 5. Qatar

6. United States 7. Taiwan 8. Korea 9. India 10. Turkey

6. India 7. Kuwait 8. United Kingdom 9. Pakistan 10. Egypt

Halls

44,000

International Exhibitors

Top 10 Exhibiting Countries

Supporters:

Sqm

126 24,766 53% Countries

Visitors (

International Visitors

15%)

What to expect at Intersec 2015

1,300

5

Exhibitors

Show Sections

Exhibitors’ year-on-year show growth 1,300 1300

1,213

1200 1100 1000

909

900 800

990

808 710

51,000 Sqm

Reasons to exhibit • Gain unrivalled access to the whole Middle East and Africa region • Feature in the largest industry exhibition worldwide

717

• Meet face-to-face with over 25,500 potential clients

700 600 500

• Acquire new business and gain commercial success at Dubai - the centre of Middle East’s business activity and a global hub.

400 300 200 100

2009 2010 2011 2012 2013 2014 2015

Official Country Pavilions

Safety in numbers – the security that comes with a guaranteed audience

“I am not a first-time visitor, and I always visit the show. The sections are well-organised and there is easy guidance to the halls. As technology integrators, we provide CCTV, regular alarm systems etc. We believe Intersec is the largest security exhibition in the most secure country, UAE, and we will definitely come back next year.” Zoomtech Electronics, Lebanon Mr. Rawad Tannous, Head of Department, Security Business

Visitors‘ business type

Service Provider visitor breakdown

(all figures in %)

(all figures in %)

Service provider

32

Distributor Import / Export

7

Government

5

Media / Press Other

7

Consultancy

8

Wholesaler

11

IT / Network / Telecommunications

14

Retailer

12

Engineering

15

Manufacturer

13

System Integration

27

Trade agent

15

Security System Installation

27

Architecture / Design

5

Oil & Gas

5 5

MEP Contractor

3

4

Contractor / Property Development

1

4

Facility Management

0 10 20 30 40

Banking / Finance

2

Hotel / Leisure / Entertainment

2

Health / Education

2

Guarding Services

Regional breakdown of visiting countries Regions * CIS 2% * Europe 6% * Asia 2%

le

1

Insurance

1

Trade Associations

1

Retail / Shopping Mall

1



0 5 10 15 20

East 9 %

Gulf States 16%

* Indian Subcontinent 4%

W

id e r

Mi d

d

* Americas 1%

2

Logistics / Freight Forwarding

* Africa 9%

* Oceania 1% * UAE 47%

For more information about the Facts & Figures of 2014 edition, download the Post Show Report 2014 via www.intersecexpo.com/PSR

70% increase in total visitors from Africa As emerging markets go, when it comes to the safety and security industry, Africa is a continent that holds tremendous potential for growth. This was evidenced at Intersec 2014, which witnessed 70% more visitors from Africa over the previous show’s numbers.

“This year I found a good number of exhibitors and I was able to conduct business. As a Consultant Engineering company, we were looking for security and fire protection products including access control equipment.” DC Pro Engineering, UAE & KSA Mr. Mahmoud Fouad Control & ELV Engineer

“Over the last six years I have observed the show grow to great success, with each year surpassing the previous. This year was no exception. I found more new and interesting companies.” Agahan Energy Asia, Iran Mr. Hossein Rajabzadeh Managing Director

Commercial Security The largest product section of the show!

Industry insight • Market value of critical infrastructure protection in the Middle East expected to reach USD 13.07 billion by 2018 • 21% of smart buildings will embed face recognition technology in surveillance and access control systems by 2018 • Saudi Arabia expected to become largest market by revenue Demand for space in the Commercial Security Section of Intersec 2015 is high. The world’s top 10 commercial security companies have confirmed their attendance at Intersec 2015, and will be joined by more than 600 companies who will also be exhibiting.

“Intersec is the most important exhibition in the region for Axis Communications and is regarded as one of the top global ones on our events calendar. In 2014 we witnessed a tremendous increase in visitors coming from various vertical sectors.” AXIS Communications FZE Marwan Khoury Marketing Manager, MEA

“ASSA ABLOY has seen the show grow year on year since we started participating four years ago. Intersec is now one of ASSA ABLOY’s key events that we participate in because it brings a truly global audience and allows us to showcase our innovative products to the Middle East security sector.“ ASSA ABLOY Tarek Marawan Vice President, Business Development, Middle East

The world’s leading security solutions providers, including ASSA ABLOY, Avigilon, AXIS, EverFocus, FLIR Systems, Gallagher, Genetec, HARCO, HID Global, Hikvision, Honeywell, IDIS, Infinova, KABA, Milestone Systems, Nedap, Optex, Panasonic, Pelco, Robert Bosch, Samsung - Techwin, Sony, Tyco, Videotec among others, have already confirmed their participation.

Visitors’ interest in Commercial Security products in 2014 (all figures in %) Surveillance (Analog) Digital & Network Surveillance Access / Entrance Control House & Building Automation for Security Applications Intruder, Burglary Detection & Alarm Equipment Transmission Mechanical Security Systems & Devices Reconnaissance, Surveillance & Guarding Services Specialist Literature for Commercial & Residential Security Associations, Education & Training

46 45 39 25 23 18 18 15 10 9 0 10 20 30 40 50

Information Security Now a standalone section at Intersec 2015!

This year, MENA governments are forecast to spend $316 million to boost national cyber-defences. These governments, in addition to commercial companies, are actively making cyber-protection purchasing decisions at Intersec.

Intersec visitors include:

For the first time, Intersec 2015 will feature a dedicated Information Security forum designed to provide IT security managers of major public and commercial institutions with the latest products and solutions to ensure the security of sensitive data and IT infrastructure worldwide.

• Worldwide press

“During the show we have met many clients from the government such as the Dubai Police and delegates from Saudi Arabia. We are happy to be part of Intersec and next year we will participate again in order to expand our message to our potential clients.” Oracle Mr. Charito Aguada Systems Programs Manager

• Major Government representatives • IT managers • Security managers • Leading distributors and wholesalers • Top industry analysts and consultants

Products and solutions include: • Internet Security • Anti-Virus Software • Anti-Spam Filters • Content Monitoring • Digital Signature • Hardware & Data Security • Identity Tokens • Back-up / Recovery Systems • Software Protection • Biometric Identification Systems • Data Access Protection • User Rights Management

Fire & Rescue Tomorrow’s innovations today in the fastest growing section at Intersec The Fire & Rescue section grew by 38% between 2013 and 2014 making it the fastest growing section of the show!

The Fire Detection market has consistently evolved to meet the needs and expectations of end users. Following advancements in architectural design, it has become increasingly difficult for traditional fire detection methods to quickly and accurately detect a fire. As an exhibitor at Intersec, you will have the opportunity to showcase the products and services that are advancing the industry. Exhibitors included: Apollo Fire Detectors, BSI, Bristol Fire Engineering, Cooper, Draeger, DuPont, Emirates Response Services, Fike, Hochiki, Komtes, LPCB, NAFFCO, Rapidrop, REDA Fire & Safety, Siemens, Tyco, UL, UTC Fire & Security, and many more.

With special thanks to our Supporter:

“I still remember when we started 16 years ago and were the major exhibitor at Intersec, but at that time we were small. We grew together and now Intersec is one of the biggest exhibitions for Fire & Safety worldwide and we are still the largest exhibitor. As usual, visitors come from everywhere, but this year was exceptionally busy and we have managed some good business prospects.” NAFFCO Mr. Khalid Al-Khatib CEO

Visitors’ interest in Fire & Rescue products in 2014 (all figures in %) 38

Fire Prevention & Protection 31

Fire Fighting Equipment 27

Emergency Alarm & Warning Systems 13

Rescue Specialist Literature for Fire, Rescue & Disaster Associations, Education & Training

10 9

0 10 20 30 40 50

Safety & Health The only Safety & Health platform of its kind in the Middle East!

culture not only in government institutions but also across transport, energy, health, construction, tourism, waste industry and other sectors.

Health & Safety regulations are becoming increasingly important in the Middle East; therefore, demand for the latest personal protective equipment has never been greater. This will increase spending on health and safety products and services in the region to ensure higher standards of safety in the workplace.

Intersec 2014 Safety & Health exhibitors included: 3M, ATG Gloves, Bata Industrials, Caterpillar, Chem Flowtronics, Honeywell, KARAM, Kaya Safety, PBI Performance Products, Qatar Petroleum, TaraSafe, among many others.

A new management system, recently introduced by the government of the UAE, will focus on fostering a health and safety

(all figures in %) 20

Personal Protection Equipment (PPE) 17

Safety at Work Equipment 11 9

Environmental Protection at Work Associations, Education & Training

7

Technical Textiles

6

0 10 20 30

“We’ve made a lot of deals through Intersec – we are finalising a distributorship for Yemen and Jordan through the show. We have also had huge interest from Abu Dhabi Civil Defence who found our flame resistant harnesses which they have not been able to source until now. We will definitely be doubling our stand size for next year.” Karam Safety Dr. Udaya Bhanu, T.K. President Marketing

For the second time, Techtextil, the leading international trade fair for technical textiles and nonwovens, will organise the Techtextil Middle East Symposium and a Techtextil Pavilion in parallel with Intersec. The Techtextil product groups represent the entire spectrum of technical textiles and nonwovens. The Techtextil Pavilion will present technical textiles for professional and protective clothing. It also includes laminating technologies, coating, printing, finishing and other products and services.

Visitors’ interest in Safety & Health products in 2014

Health at Work

Techtextil Pavilion Innovations for life at Intersec

It is the pavilion for all safety engineers, safety officers and buyers of protective clothing who are looking for solutions and developments in personal and property protection.

Organised by:

Homeland Security & Policing

New pavilions

A fast growing industry in the region!

Our expansion brings you new product sections

Following the rapid socio-economic development of the Middle East, Homeland Security is now a top priority in the region. National budgets are growing to keep national security equipment up-to-date and counter ongoing threats. The market for Homeland Security in the UAE will continue growing as the government doubles its budget from USD 5.5 billion to USD 10 billion during the next decade.

Visitors‘ interest in Homeland Security products in 2014 (all figures in %) Electronics

51

Detection

32

Physical Security

29

Mobility (Land, Air, Sea)

26

Logistic Support Equipment

20

Government Associations, Education & Training

19

Laboratory Equipment & Forensic Science

18

Optics

18



0 10 20 30 40 50

“We’ve got very busy this year, it was an increase over last year. it is a great opportunity for us to engage with our clients both new and existing, show them what we’re doing and the solutions, combining process and people technology into holistic solutions for them, which reduces operational risk. We’re very pleased to participate.” G4S Mr. Mark Horton Regional Sales Director

Industry insight

Perimeter & Physical Security

• The global Homeland Security and Emergency Management market is forecast to reach USD 546 billion by 2022 (HSRC, Q1 2014)

The Physical Security market was valued at USD 55.59 billion in 2013 and is forecast to reach USD 85.51 billion by 2018 (MarketsandMarkets). Global market size for electronic perimeter security sensors in oil refineries is predicted to top USD 160 million in 2014 (IHS). There is growing demand for perimeter protection in the Middle East, especially at critical infrastructure sites, with particular emphasis on electronic perimeter security at electrical utilities and oil refineries.

• Saudi Arabia, UAE, Kuwait and China are the fastest growing Homeland Security and Public Safety markets in the world (HSRC, Q1 2014) • UAE defence budget worth estimated USD 43.3 billion by 2017, with average annual increase of 13.6% (Business Monitor UAE Defence & Security Report, 2013) • Value of Saudi Arabia Homeland Security market to reach USD 97 billion by 2018, the world’s second largest market. Value of UAE Homeland Security market to reach USD 10 billion in next decade (Wam)

Airport & Aviation Security Once dominated by the US and EU, the Aviation Security market will shift to the Gulf States and China during the next 10 years, with combined global market share exceeding 60% (HSRC, 2014). In the UAE alone, spending on airport security is predicted to reach USD 57.7 million by 2015, and USD 86 billion will be spent on Airport expansion plans across the Middle East before 2025 (Frost & Sullivan, 2013).

Intersec’s Homeland Security section nearly doubled in size between 2013 and 2014. Among those at Intersec 2014 were: Securitas, Senstar, Southwest Microwave, FLIR Systems, G4S, Safetyflex Barriers, Fiber Sensys, Xtralis, Morpho (Safran), Smiths Detection, FLIR Systems, Adani, SAS, ARINC, NEC Corporation, Cross Match, Land Rover, Streit Group, The Armoured Group, MacNeillie, and others. Many of these have already confirmed their participation in Intersec 2015. With special thanks to our Supporters:

Aerial Surveillance Pavilion To meet the increasingly sophisticated requirements of police units throughout the GCC, Intersec 2015 will feature a dedicated Police Aviation Pavilion, including a focus on Aerial Surveillance, Unmanned Aerial Systems, Search & Rescue and EMS Services. Aviation professionals from all the GCC Police and Civil Defence operations will be invited to attend the event which will be officially supported by Dubai Police & UAE Civil Defence. Organised by:

www.intersecexpo.com/AERIAL

GPEC Pavilion In cooperation with GPEC General Police Equipment Exhibition & Conference – Europe’s leading closed specialised trade fair for members of authorities and other public safety organisations – Intersec will host a pavilion focusing on police and special equipment to be used by police, border guard, immigration and prison service, customs and government intelligence and security services, fire departments and rescue services, as well as, special task force and infantry units. Organised by:

www.intersecexpo.com/GPEC

Sponsorship Opportunities

Early access to your preferred audience

Free Marketing Tools

Be seen at the right place. At the right time.

Get your pre-registered visitors database before the show through the Online Customised Registration Form. Our database of visitor information will allow you to tailor your marketing strategy to attain maximum product exposure and impact.

Leverage our powerful digital tools to publicise your participation in the show, in order to attract more quality visitors to your stand.

Sponsorship gives your brand the attention it deserves from the security industry audience that matters. The world’s leading trade show for security and safety attracts more than 24,000 influential visitors, who come to interact, transact and network with you. Position your brand where it needs to be – in front of this intelligent, receptive audience. As a platform for sponsorship, it is unrivalled in terms of brand exposure and visibility to the most powerful decision makers, government organisations and international corporations. Pre-show, sponsors will be amply visible on our website, engaging e-newsletters and innovative event marketing campaigns. During the show, our on-site and area branding opportunities reinforce the impact and create a strong association with Intersec and the security industry, while post-show, the visibility continues as a compelling reminder to this esteemed audience.

Secure your appointments in advance Make the most of your participation at Intersec 2015 by signing up to our Business Matchmaking Programme. Set-up meetings with your preferred buyers, connect in advance with your chosen visitors and plan your visit accordingly.

Promotion Digital Portal is a simple online tool that includes a variety of FREE marketing activities, that can be downloaded or requested easily to communicate directly with your clients and invite them to visit you at your stand. There are various options you can take advantage of, each with its own unique appeal and impact. • Personalised E-card • Customised Print Invitation • E-newsletter Presence •  Email Signature • Web Banners •  Letter Sample / Fax

Public Relations Use the power of Public Relations to increase your trade show visibility! Our in-house Public Relations officer runs a continuous PR campaign throughout the year with increasing activity closer to the show. Take advantage of our network of media contacts and send us your product and show related press releases to assist you in reaching a wider audience. This is an easy way to ensure maximum media coverage – in local newspapers and online.

P1.a

P1.b

Free Car Parking

P1.c

Free Car Parking

Free Car Parking

Novotel Hotel

CONVENTION GATE

P

7

P2

h eik Sh toum k Ma all H

L8 HAL

Convention Tower

Multi-storey car park

HAL

L5

HAL

L6

all

h eik l Sh d Hal i sh

eel H

Ra

Za’ab

L HAL

Free Car Parking

HALL 1

HALL 2

HALL 3

HALL 4

EXHIBITION GATE

IBIS HOTEL

P

Multi-storey car park

Taxi drop off

Multi-s car patrorey k

Sheikh Saeed Halls Trade Centre Arena

Saeed 1

Saeed 2

Saeed 3

TAXI / BUS STATION

Dubai Metro

Commercial Security

Homeland Security & Policing

Fire & Rescue

Physical & Perimeter Security

Safety & Health

Information Security

Exhibitor’s Diary

Pricing Structure of Intersec 2014

2015

USD per sqm

Row Stand (one side open)

405

Corner Stand (two sides open)

415

Peninsula / Head Stand (three sides open)

425

Booking and payment

Island Stand (four sides open)

435

Make sure full payment is made 4 months prior to the show opening

Second floor in double-storey stands

100

Book your Fairconstruction stand

Outdoor Space

120

Feb

Mar

Book your stand early to get a good location

Apr

May

Jun

July

Aug Sept

Oct

Nov

Dec

Jan

Jan

Jan

Jan

Jan

Jan

Jan

Jan

15th

16th

17th

18th

19th

20th

21st

Feb

Exhibitor Manual will be sent to you via email Advertise and communicate your participation at the show Define your targets for your participation Submit your product launches, news, accomplishments for the monthly Intersec e-newsletter Announce your participation at the show to the media Book sponsorship to improve your visibility at Intersec Submit any press releases to our PR department for review. Newsworthy items will be uploaded to our website Book your flight and hotel Order your Visitor Invitations (free of charge) Marketing Portal Inform your client database about your participation at the show and send them Visitor Invitations Fill in your company details online for the Show Catalogue Entry Arrange appointments with visitors and other exhibitors registered at the event through Matchmaking Stand assembly and show opening hours Exhibitor Badges – Complete details online Exhibitor Party – Complete details online Hiring of additional services: Hostesses, furniture, catering

Take advantage of our experience in stand design and construction! Intersec is pleased to introduce this high quality service to our exhibitors exclusively, starting at USD 89 per sqm. Fairconstruction is at your service with 10 different ready-made designs along with the flexibility of fulfilling your complete design requirements. A home advantage for you! In addition to stand space, Fairconstruction is mandatory for all stand sizes up to 21 sqm. Please contact [email protected] for further information.

Complete forms for stand requirements (e.g. electricity, water, furniture) Brief and train your staff Stand Assembly – Space Only Exhibitors‘ access from Jan 15 – 17 Stand Assembly – Shell Scheme Exhibitors‘ access from Jan 15 – 17 Intersec 2015: Showtime Jan 18 – 20, 10am – 6pm Exhibitor Survey – Please fill in the survey to improve our show Booking Form – Please rebook during the show to guarantee your location Show breakdown and stand disassembly* Jan 20, 6pm – Jan 21, 12pm After the show De-brief your team, measure your results, compare to set targets, follow up on all contacts Reserve your stand for Intersec 2016 (Jan 17–19)

Travel Desk For a one-stop shop for travel and accomodation requirements, please contact our in-house travel department at [email protected]

Intersec Worldwide

Contact Details

Safety + Security - Global expertise in trade fairs and events

Intersec Team

Moscow

Marketing and Sponsorship Andreas Rex

Natalie Wehbe

Amitabh Shahani

Gareth Wright

Alesya Makarova

Arthur Tolentino

Sheryl Carvalho

Ravi Ramchandni

Senior Show Manager

Marketing Manager

Velbert.Heiligenhaus

Taipei

Sales Manager (Fire & Rescue, Safety & Health)

Frankfurt

PR Manager

Dubai Buenos Aires

Ho Chi Minh City Mumbai

Sales Manager (Homeland Security & Policing)

Head of Sponsorship

Bangkok

Sales Manager (Information Security)

*

10 – 12 September, 2014

26 – 28 November, 2014

15 – 19 September, 2015

4 – 6 November, 2014

Buenos Aires, Argentina www.intersecbuenosaires.com.ar

Bangkok, Thailand www.secutechthailand.com

Buenos Aires, Argentina www.seguriexpo.com

Frankfurt am Main, Germany www.idworldonline.com

Farhat Kazi

* 28 – 30 April, 2015 Taipei, Taiwan www.secutech.com

20 – 22 August, 2014

10 – 12 February, 2015

25 – 26 February, 2015

Ho Chi Minh City, Vietnam www.secutechvietnam.com

Moscow, Russia www.tbforum.ru

Frankfurt am Main, Germany www.mesago.de/fireprotec *

Sales Manager (Commercial Security)

*

12 – 14 March, 2015

4 – 6 November, 2014

22 – 23 April, 2015

Mumbai, India www.secutechindia.co.in

Frankfurt am Main, Germany www.euro-id-messe.de

Velbert.Heiligenhaus, Germany www.innosecure.de

Vivian Melendres Team Assistant

*by Mesago Messe Frankfurt

Epoc Messe Frankfurt GmbH P.O. Box 26761, Dubai, UAE Tel. +971 4 389 4500 Fax. +971 4 358 5511 Email: [email protected] Website: www.intersecexpo.com

Sponsorship Manager

Fairconstruction Wenonah Parkes Head of Additional Exhibition Services

With special thanks to: