DIGITAL MARKETING CERTIFIED PROFESSIONAL

About US mission is to research and organize the global best practices in Digital Marketing and make it universally accessible to develop critical skills needed by businesses Our Vision To be the Leaders in Digital Marketing and eBusiness/eCommerce Education.

Our Strength Digital Marketing and eBusiness/eCommerce Content Development and Delivery.

Our Goal To Create Entrepreneurs and eBusiness Managers.

Become a Digital Marketing Expert India’s First Digital Marketing Program Which Trains You In 12 Essential Digital Marketing Elements And Provides Expertise In One Digital Marketing Technique Of Your Choice To Further Your Career

What You Learn

DIGITAL MARKETING CERTIFIED PROFESSIONAL

Digital Marketing Essentials

The DMCP program supports practitioners, managers and entrepreneurs in creating the foundational

knowledge and specialized skillset needed to lead their digital marketing initiatives with a focused approach, creating integrated strategies to drive

Introduction to Marketing

results in every business.

Choose Your Digital Marketing Specialization

Course Curriculum

Introduction to Marketing - Modules Defining Marketing; and Marketing Process

Marketing Environment Market Segmentation and Targeting Marketing Communication Introduction to Consumer Behavior Consumer Behavior Essentials Brand Equity, Loyalty, and Awareness Key Learnings: Understand the concept of marketing in theory and

practice essential for a course in digital marketing. Learners develop a feasible marketing plan and develop an understanding and ability to apply the STP of marketing (segmentation, targeting, positioning)

Understanding Competition, and Building Competence

Digital Marketing Essentials - Modules Comprehensive Training in 12 of the Most Important Elements of Digital Marketing

01

02

Introduction to Digital Marketing

07

03

Digital Marketing Strategy

08

Content Marketing

CEM and Website Design

09

Email Marketing

04

Mobile Marketing

05

Search Engine Optimization

10

Analytics and Performance Tracking

06

Online Advertisement

11

Building a Digital Marketing Plan

Social Media Marketing

12

Management and Optimization of Digital Marketing

Specializations To Choose From

DMCP in Social Media Marketing

DMCP in Search Engine Marketing

DMCP in Web Analytics

Modules: DMCP in Social Media Marketing Introduction to Social Media Understanding Social Media Channels Creating Social Media Strategy Implementation + Community Management

Tools and Techniques of SMM Social Media Analytics User Generated Content (UGC) vs Consumer Generated Media (CGM) Viral Marketing

Key Learnings: Conceptual understanding of and hands-on training in how to create a winning social media strategy that wins hearts and, more important, leads to conversions.

Modules: DMCP in Search Engine Marketing Introduction to Pay Per Click (PPC) Understanding Keywords and Match types Keyword Research, Planning, and Strategy Understanding and Working with Quality Score

Creating Search and Ad Campaigns Leveraging on Ad Copy and Ad Extensions Conversion Tracking, Bidding, and Reporting

Utilizing Display Network and Retargeting Leveraging Video Advertising Key Learnings: Conceptual understanding of and hands-on experience in how to create design, build and maintain PPC programs that give a business visibility and help it stay ahead of the competition.

Advanced Landing Page Strategy and Testing Tracking and Performance Management

Modules: DMCP in Web Analytics Introduction to Web Analytics Key Performance Indicators and Segmentation Web Analytics Dashboard and Reports Web and Mobile Data Analyses Qualitative Research and Testing Competitive Intelligence Multi Channel Analytics including Social Media Industry Models, Complex Measurement, and Approaches Diagnostics and Performance Management

Key Learnings: Conceptual understanding of and hands-on training in how to measure and make sense of data coming in from different channels and how to use it to continuously help a business become bigger and better.

Lead Instructors Blair De Jong Blair de Jong is an e-commerce & digital marketing strategist with over 14 years experience working with B2C, B2B, and SaaS companies. He is passionate about helping businesses grow their web traffic and online sales. Blair has helped companies, ranging from startups to large corporations including Getty Images, iStockphoto, TELUS, Optimal Payments, Live Out There, Car & Driver, Quirky and CloudSponge amongst others, generate thousands of new customer acquisitions, yielding $25M in new incremental revenue.

Bharat Chopra Bharat has been involved in the world of eBusiness and Digital Marketing for almost 12 years, including in the roles of a corporate executive, a consultant, and an educator. In these roles, Bharat has been responsible for all aspects of planning, development, delivery, and evaluation of training for transitional and transformational programs across various domains. He is Lead Digital Marketing Management Faculty Chair with eCdemy, a Certified eBusiness Professional by ePath Consulting-Canada, a GAIQ Professional, and a Certified Digital Marketing practitioner by Market Motive, USA.

Nayab Khalil Nayab is an MBA from Stratford University, USA and has over 7 years of training experience across various verticals including IT, Sales, and Travel industries. He is the Lead Instructor for SEM with eCdemy and is a Certified eBusiness Professional by ePath Consulting-Canada, a GAIQ Professional, and a Certified Digital Marketing practitioner by Market Motive, USA

Lead Instructors Prashant Nair Prashant has over 8 years of Training experience across various verticals including BFSI, Utilities, Healthcare and Telecom industries. He is the Lead Instructor for SEO with eCdemy and is a Certified eBusiness Professional by ePath Consulting-Canada, a GAIQ Professional, and a Certified Digital Marketing practitioner by Market Motive, USA.

Jatin Chaudhari An alumnus of UBS, Panjab University, Jatin has more than 5 years of experience in Marketing, Sales, Business Analytics, and Operations in both IT and ITES sectors. Jatin is the Lead Instructor for Web Analytics with eCdemy and the Director-Analytics with TechHeal Inc. He is a Certified e-Business and eCommerce Practitioner and a Certified Digital Marketing Professional by Market Motive, USA

Shailja Shailja has more than 5 years of experience in Social Media Marketing, Content Marketing, Content Writing, and Copy-Editing. She is the Lead Instructor for SMM and CM with eCdemy and the founder of worddelights.com. She has a proven track record of successfully supporting domestic and international clients in making their content impactful and getting it to their customers in the most effective way using the different social media channels. She is a Certified eBusiness Professional from Canada and a Certified Digital Marketing Practitioner by Market Motive, USA.

Knowledge Partners Globally renowned professionals with experience as Entrepreneurs across Technology, Telecom, Human Resources, and Continuous Learning Domains.

John Foreman, MBA

Axel Kuhn, MBA

John has been involved in the world of eBusiness for almost 20 years, including roles as a corporate executive, consultant, entrepreneur and educator. John served as Vice-President Corporate Marketing for CGI Group Inc., Canada’s largest IT services company. He is also the founder of the Technology Marketing Resource Centre, a consulting firm focused on helping companies accelerate their growth through more effective market development strategies. He works with companies in the areas of enterprise performance management, change management and innovation. John has an engineering degree from the University of Toronto and an MBA from the Ivey Business School.

Axel Kuhn has pioneered eBusiness solutions since the mid-90s for leading companies – both multinational and SMB – across North America and Europe. He is a serial entrepreneur, having founded and led several businesses in the Internet technology and technology services markets, including Canada’s topranked technology marketing firm. Axel holds a B.A.Sc. from the University of Toronto, an M.B.A. from the Queen’s School of Business, and an M.B.A (with distinction) from the S.C. Johnson Graduate School of Management at Cornell University. He holds the IW Smith medal for Creative Engineering from the Canadian Society for Mechanical Engineering.

John currently teaches eBusiness and Web Marketing to business professionals at the University of Toronto.

Axel currently teaches eCommerce and eBusiness to business professionals at the University of Toronto.

Program Details and Registration Process Program Duration 9 Weeks (Evening Classes, 3 Hours – 3 Days a Week)

Program Fee INR 20,000/- + 14% S.T. = INR 22, 800/- (For Each Specialization) Course fee is inclusive of Study Material and Certification Exam

Program Details 80 Hours of Classroom Training + Assignments

Payment Method Cheque or Demand Draft in favor of PTU Nalanda

For More Information email us at [email protected]

CAMPUS ADDRESS: eCdemy Learning Solutions & PTU Nalanda PTU Mohali Campus C-102/B, Industrial Area, Phase VII, Mohali 160-055 (Punjab)