DEUTSCHE TELEKOM COMPANY PRESENTATION

DEUTSCHE TELEKOM COMPANY PRESENTATION OVERVIEW

01 Deutsche Telekom 02 Strategy & Transformation 03 Network, N k Products P d & IInnovation i 04 Service & Brand

2

DEUTSCHE TELEKOM PROFILE Customers & Markets

Facts & Figures

Customers 

 

Markets

165 m mobile customers 29 m fixed-network customers/ 19 m broadband customers Approx 6.9 Approx. 6 9 m TV customers Some 1.8 m managed workplace systems

 



Telekom in figures, 2016

Present in > 50 countries Germany, Europe and the USA: with own infrastructure TT-Systems: Systems: global presence & alliances via partners

  

Revenue € 73.1 bn Adjusted EBITDA € 21.4 bn Free Cash-Flow € 4.9 bn

Employees & responsibility   

Employees worldwide: 218,300 7,500 trainees and cooperative degree students in Germany Pioneer of social issues ( li (climate protection, i data d privacy, i diversity, etc.)

Source: DT 2016 annual report/TMUS annual report to shareholders 2016

DEUTSCHE TELEKOM Customers & markets, facts & figures

STRATEGY & TRANSFORMATION

NETWORK, PRODUCTS & INNOVATION

SERVICE & BRAND

3

GERMANY

41.8 million mobile customers Biggest (V) DSL provider in Germany 12 9 million 12.9 illi broadband lines 2.9 million IPTV customers incl. satellite

€ 22 billion revenue € 8.8 billion EBITDA adjusted 66 142 employees 66,142 104,662 employees in Germany overall

Financial figures taken from DT's 2016 annual report

DEUTSCHE TELEKOM Facts & Figures: Germany

STRATEGY & TRANSFORMATION

NETWORK, PRODUCTS & INNOVATION

SERVICE & BRAND

4

EUROPE & UNITED STATES

Europe: Present ini 12 countries i 51.7 million mobile customers 5.6 million broadband lines 4 million IPTV, satellite, cable customers iPhone in all European markets

T Mobile US: T-Mobile 71.5 million mobile customers USD 37.3 billion revenue USD 9.5 9 5 billion billi EBITDA adjusted 44,820 employees

€ 12.7 billion revenue € 4.1 4 1 billion billi EBITDA adjusted 48,883 employees 62 037 employees in EU overall

Financial figures taken from DT's 2016 annual report/TMUS' annual report to shareholders 2016

Direct shareholdings DEUTSCHE TELEKOM Facts & figures: EU & US

STRATEGY & TRANSFORMATION

NETWORK, PRODUCTS & INNOVATION

SERVICE & BRAND

5

T-SYSTEMS

Information technology and telecommunications

services i i allll industries: in i d i automotive, finance, transport, retail & public sector

€ 7.9 billion revenue € 0.6 0 6 billion billi EBITDA adjusted 43,724 employees

Pioneer in cloud computing

Corporate customers, multinational corporations & public sector Financial figures taken from DT's 2016 annual report

DEUTSCHE TELEKOM Facts & figures: TSI

STRATEGY & TRANSFORMATION

NETWORK, PRODUCTS & INNOVATION

SERVICE & BRAND

6

HOW WE SEE OURSELVES WHAT CONNECTS US. It is in our nature to seek the company of others: humans need this interaction in order to move forward. Sharing fosters closeness. It is the very reason we choose to share our important moments with those important to us. We share events, experiences, and opinions – sometimes even our possessions. We share knowledge and our ideas. And quite often, by sharing these thoughts, we turn them into something bigger, something better. That is what drives us. We, Deutsche Telekom, are more than just another company, which provides society with infrastructure. Whatever the circumstances, we are a trusted companion in both people’ss private and work lives. people lives Whenever. Wherever. Forever making life easier for people and enriching it is our mission.

DEUTSCHE TELEKOM Profile

STRATEGY & TRANSFORMATION

Our network is an artery pumping life: fast, reliable and secure. It provides easy access to all who need it. We are close to the consumer and are transparent, fair, and open to dialogue. We identify innovative products at an early stage and develop them in collaboration with our partners. We do all of this better than anyone else. This ability forms the basis of trust – an essential ingredient for long long-lasting lasting relationships. Precisely this is the essence of our work at Deutsche Telekom. Together with passion Together, passion, focus and efficiency, efficiency we are entering a world of infinite possibilities. This connects us.

NETWORK, PRODUCTS & INNOVATION

SERVICE & BRAND

7

WE TAKE RESPONSIBILITY Data privacy

Diversity

Sponsorship

Leading role in data privacy & data security  Data Privacy Report & Security on the Internet report  Honeypots as early warning system against cyber attacks

Leading role in societal and diversity-related issues  Pioneer as first to introduce Group-wide women’s quota  Special programs & initiatives to promote education & training  Modern working models, e.g., E-mail Policy  Winner of the Max Spohr prize for exemplary promotion of diversity

Commitment to culture & sport  Amateur & professional sports e.g., German football association (DFB), Bayern Munich, Olympic & Paralympic Games, ”N sports ”New t experience“ i “ project j t in i recreational sports  Culture/examples: International Beethoven Competition, Beethovenfest

DEUTSCHE TELEKOM Responsibility

STRATEGY & TRANSFORMATION

NETWORK, PRODUCTS & INNOVATION

SERVICE & BRAND

8

WE TAKE RESPONSIBILITY CORPORATE RESPONSIBILITY Sustainability & social engagement

Groundbreaking projects

Environmental and climate protection E.g., CO2 reduction, efficient use of resources, sustainable mobility Social engagement & stakeholder mgmt. E.g., promote employees’ social commitments, support education and competence in media Sustainable products and innovations E g environmentally friendly and accessible products, E.g., products efficient data centers, ehealth Sustainable supply chain E.g., binding requirements for the supply chain, inspections and audits Integrated financial and CR reporting E.g., mandatory CR KPIs for the entire Group in the annual and CR reports, sustainability indexes

DEUTSCHE TELEKOM Responsibility

STRATEGY & TRANSFORMATION

NETWORK, PRODUCTS & INNOVATION



Group climate protection target: 20% less CO2 by 2020



”Yes Yes, I can! can!“ initiative for children and young adults: 5 years, 500 projects, 50,000 opportunities



”Blue Angel“: first cordless telephone on the market to have the eco-label



Supplier selection and development: sustainability as a key criterion



Success in respected rating indexes and rankings: oekom, CDP and Sustainalytics, among others

SERVICE & BRAND

9

OUR GUIDING PRINCIPLES

Customer delight g and simplicity drive our action

DEUTSCHE TELEKOM Guiding Principles

Respect p and integrity g y guide our behaviour

STRATEGY & TRANSFORMATION

Team together g – Team apart

NETWORK, PRODUCTS & INNOVATION

Best pplace to pperform and grow

SERVICE & BRAND

I am T – count on me

10

DEUTSCHE TELEKOM COMPANY PRESENTATION OVERVIEW

01 Deutsche Telekom 02 Strategy & Transformation 03 Network, N k Products P d & IInnovation i 04 Service & Brand

11

CHANGING INDUSTRY’S PARADIGMS internet of things

virtualization

digitization self-service sharing mix and match

convergence g

b d idth bandwidth All-IP

convenience

Trends

LTE

network effects

open platforms interoperability Industry 4.0 40

STRATEGY & TRANSFORMATION

reliabilityy

stability

simplicity

DEUTSCHE TELEKOM

softwarization

hybrid networks

apps synchronity

two-sided business model

modularization d l i ti

coverage

individualization

data is the resource

data analytics

connected t d ddata t platforms l tf OTT data analytics NETWORK, PRODUCTS & INNOVATION

ecosystem

SERVICE & BRAND

freemium

12

CUSTOMER TRENDS SHARING IN A CONNECTED WORLD   

Phone by Apple Contract by Telekom 25 different apps1

Seamless connectivity

Individual mix & match

Telekom.de LTE 16:45 38 %

LTE

WLAN

FIBRE

HYBRID

Sharing is the new having Appification: one use case, one app

Intuitive and simple interfaces – mobile first

Digital enabling of all aspects of life 2

1) Average number of downloaded apps on smart phones (2014)

DEUTSCHE TELEKOM

2) Telekom Service Apps: Magenta Service and Telekom Hilft

STRATEGY & TRANSFORMATION Trends

NETWORK, PRODUCTS & INNOVATION

SERVICE & BRAND

13

TECHNOLOGY TRENDS CONVERGENCE & VIRTUALIZATION SOFTWARIZATION

VIRTUALIZATION

CONVERGENCE

Software defined networks

Network function virtualization

Hybrid

Service Programming

Service A

Control & Automation



Fixed net for base load and stability +

Service B

Control & Automation Cloud Infrastructure

Replacing consumer hardware

Heterogeneous networks    

DEUTSCHE TELEKOM

mobile net for additional bandwidth

  

Modern in-memory platform Transact & analyze data in real-time Low-cost open source platform Batch process/archive infinite amounts of data

Commodity Hardware

Common IP Layer

eSIM

DATA ANALYTICS

Faster Time-to-Market Higher elasticity Higher redundancy Independence from hardware

virtual set-top box

STRATEGY & TRANSFORMATION Technology trends

micro cell

NETWORK, PRODUCTS & INNOVATION

macro cell

SERVICE & BRAND

pico cell

SAP HANA

HADOOP

Instant Results

Infinite Storage

Real time business results from big data

14

BUSINESS MODEL TRENDS OTT DISRUPTION OTT BUSINESS MODEL

TELCO BUSINESS MODEL

5

Usage-based U b d monetization

Open platforms

4

Asset-light portfolio extension

Asset-heavy network invest

FREEMIUM SERVICE

PREMIUM SERVICE

1

IInteroperable t bl standards

1

4

De-facto D f standards

DISRUPTION

Unregulated market

2

Transport and protection of user data

DEUTSCHE TELEKOM

Ad-based Ad b d monetization

Closed platforms

Regulated market

3

5

Scale for utilization

STRATEGY & TRANSFORMATION Business model trends

NETWORK, PRODUCTS & INNOVATION

Scale for Reach

SERVICE & BRAND

2

3

Exploitation of user data

15

WE FIGHT FOR CONTROL OVER OUR VALUE POINTS

Dumb Pipe

Infrastructure projects

Owned network

Seamless connectivity in fixed and mobile

DEUTSCHE TELEKOM

Virtualized access through eSIM

Access enabling hardware/ SIM-card SIM card

State-of-the-art devices

Services (communication, TV, TV …))

Integrated and simple offers

STRATEGY & TRANSFORMATION Business model trends

C t l ti hi ddominated i t d th Customer relationships throughh app Retailization of device and content stores, distribution enforced by eSIM payment solutions and online service

Telco service substitution

Device distribution

Strategic terminal management

NETWORK, PRODUCTS & INNOVATION

Billing & contractual relationship

Reliable and secure service

SERVICE & BRAND

OTT moves

Sales & service channels

Digital and omnichannel service

DT moves

16

OUR STRATEGY

LEADING EUROPEAN TELCO INTEGRATED IP NETWORKS

BEST CUSTOMER EXPERIENCE

WIN WITH PARTNERS

LEAD IN BUSINESS

TRANSFORM PORTFOLIO EVOLVE FINANCIAL TARGETS & EFFICIENCY ENCOURAGE LEADERSHIP & PERFORMANCE DEVELOPMENT

DEUTSCHE TELEKOM

STRATEGY & TRANSFORMATION Strategy

NETWORK, PRODUCTS & INNOVATION

SERVICE & BRAND

17

OUR CORE BELIEFS WE ARE THE TRUSTED PARTNER FOR OUR CUSTOMERS We relentlesslyy strive for deliveringg the best customer experience p  Our products make “life is for sharing” simple, reliable and secure  Our networks provide best seamless connectivity  Sales and service processes go digital, omni-channel and “24 x 365”  Partner products and services amend our core proposition  Advanced data analytics improve and extend our service offering Technology leadership with a superior production model  Fiber Fiber-based based, integrated IP-networks IP networks deliver superior coverage coverage, speed and quality  We scale our production across footprint for efficiency and time-to-market  Our open and interoperable connected data platforms enable the industrial internet We build the best team in the industryy  Empowerment, collaboration and innovation are imperatives of our leadership  We constantly raise the bar while investing into the next, superior generation of talents  We think customer-centric, are disruptive, take ownership, and act truly international

DEUTSCHE TELEKOM

STRATEGY & TRANSFORMATION Strategy: Our core belives

NETWORK, PRODUCTS & INNOVATION

SERVICE & BRAND

18

OUR SEAMLESS HIGH PERFORMING NETWORK TECHNOLOGY LEADERSHIP

SUPERIOR SPEED AND COVERAGE – SEAMLESS ACCESS We push a highly competitive fiber based infrastructure and at the same time stick to our capex envelope!

Target picture: Integrated

 

Mobile onlyy

  

   

1) Outdoor coverage

2) Depending on country

DEUTSCHE TELEKOM

3) In integrated footprint

95% LTE pop-coverage1 in 2018 with up to 300 Mbps Fiber household footprint of ≈ 80% in 2018 with at least 50 Mbps depending on regulatory adjustments Introduction of super vectoring with more than 250 Mbps in cable footprint Download speed of up to 550 Mbps via hybrid in cable footprint 264,000 hotspots and 2,000 small cells in 2018 to boost mobile capacity p y & indoor coverage g 75 – 95%2 LTE pop-coverage in 2018 with up to 300 Mbps ≈ 50% of households3 with at least 100 Mbps in 2018 ≈ 12% of households3 with up to 500 Mbps4 in 2018 1.6 mn hotspots in 20185

4) FTTH, FTTB, FTTC, cable/ED3 (cable, esp. in Hungary with Euro-DOCSIS)

STRATEGY & TRANSFORMATION Strategy: Integrated IP networks

NETWORK, PRODUCTS & INNOVATION

5) Including FON

SERVICE & BRAND

19

OUR SUPERIOR PRODUCTION MODEL DIGITAL TRANSFORMATION OF CUSTOMER FACING PROCESSES

COST EFFICIENCY & SIMPLICITY

ALL-IP-TRANSFORMATION

PAN-EUROPEAN NETWORK

INTEGRATED NETWORK STRATEGY 1 LTE roll-out

PSTN migration in all NatCos

2 Optical fiber Centralized, virtualized architecture and production platforms

PLUG & PLAY

DEUTSCHE TELEKOM

STRATEGY & TRANSFORMATION Strategy: Integrated IP Networks

3 Vectoring 4 Hybrid access PANNET

TIME TO MARKET

NETWORK, PRODUCTS & INNOVATION

BEST CONNECTIVITY

SERVICE & BRAND

20

OUR INTEGRATED CUSTOMER PROPOSITION Mobile Internet

S

M

L SERVICE

DSL

KOMMUNIKATION

CLOUD

S

Access

M

L

ER

ENTERTAINMENT

LEBEN

 

Product world in silos Every tariff element to be booked separately

SICHERHEIT

 

Simplified tariff scheme Data as key differentiator

FROM SEPARATE, COMPLEX TARIFFS…



…TO SIMPLIFIED WITHIN SILOS…

DEUTSCHE TELEKOM

STRATEGY & TRANSFORMATION Strategy: Delight your customers



NETWORK, PRODUCTS & INNOVATION

Convergent portfolio, also beyond tariffs Seamless connectivity

…TO FULLY INTEGRATED TODAY.

SERVICE & BRAND

21

PARTNERING STRENGTHENS OUR CUSTOMER PROPOSITION WIN-WIN-WIN THROUGH PARTNERING

ACHIEVEMENTS AND AMBITION OF PARTNERING 6

CUSTOMERS   

One-stop shopping Integrated proposition Best digital products

2.3

Subscriber (mn.) 2014

2018 300

Revenue (€ mn.)

100 2014

PARTNER   

Product reach Technical enablement Additional revenues

  

DEUTSCHE TELEKOM

6

DT 

Platform scale Loyalty boost Additional revenues Partner vs. make

STRATEGY & TRANSFORMATION Strategy: Win with partners

2018

NETWORK, PRODUCTS & INNOVATION

Subscriber (mn.)

17 1.7 2014

SERVICE & BRAND

2018

22

OPEN & INTEROPERABLE PLATFORMS INDUSTRIAL INTERNET 



 

Smart Data fuels the next industrial revolution: 

Lot sizes of 1



Autonomous robots



Real-time ERP

EXAMPLE: CONNECTED CAR Pure Data Platform C Connect. M Mgmt. S i Services

Car Industry S l i Solutions

Secure A Autocloud l d Data-driven services (context & 3rd party data)

Data-driven services (internal data)

Open & interoperable platforms for crossindustry data pools

Open, interoperable platforms Secure data hosting

Data security & privacy as key differentiator

M2M Connectivity

High performance network infrastructure & traffic prioritization as enabler industry-agnostic

industry-specific

OUR CUSTOMERS (SELECTION)

DEUTSCHE TELEKOM

STRATEGY & TRANSFORMATION Strategy: Lead in business

NETWORK, PRODUCTS & INNOVATION

SERVICE & BRAND

23

INNOVATION DRIVES FUTURE DIFFERENTIATION

INNOVATION @ DT ... 







... is leading edge: e.g. Hybrid, Super-Vectoring, Super Vectoring, Qivicon ... happens on all levels: networks, processes, platforms, tariffs and products ... considers today’s and anticipates future customer demands ... is efficient and effective: focused make vs. partner decisions

INTEGRATED IP NETWORKS

BEST CUSTOMER EXPERIENCE

WIN WITH PARTNERS

LEAD IN BUSINESS

PAN-Net/NG-/All-IP QoS Hybrid/WiFi y / 5G Virtualization (SDN/NFV) Super-Vectoring Super Vectoring G.fast Carrier Aggregation/ MIMO

Communication Security Wearables eTransformation

“Steckerleiste” Strategic Partners

M2M Cloud Verticals Advanced Data Analytics Open and interoperable platforms

300 Mbit/s

MagentaEINS/ FMC Plus/ FMCC Smart Home/Qivicon NGTV Payment Ecosystem Management eSIM Accentuated: Innovation in adjacent businesses

DEUTSCHE TELEKOM

STRATEGY & TRANSFORMATION Strategy: Innovation

NETWORK, PRODUCTS & INNOVATION

SERVICE & BRAND

24

EUROPE’S MOST VALUABLE AND MOST RELIABLE TELECOMMUNICATIONS BRAND MOST TRUSTED BRAND FOR INTERNET AND MOBILE COMMUNICATIONS1

Most valuable brand among European telcos

46 24

24

Source: Institut für Demoskopie Allensbach, 2014

DEUTSCHE TELEKOM

21

21

19

18

17

15

9

8

Most trusted brand for Internet and mobile communications

1) Share of people who rate these companies as trustworthy

STRATEGY & TRANSFORMATION Strategy: Brand

NETWORK, PRODUCTS & INNOVATION

SERVICE & BRAND

25

REGULATION MUST KEEP PACE WITH REALITY Revenue

Scalability

Adjust regulatory frameworks to reinvigorate industry growth  Review pricing regulation  Allow quality differentiation  Develop uniform legal frameworks to promote digital innovations

Competitiveness Ensure fair E f i competition titi with ith th the same rules l ffor allll players along the value chain  Data privacy and data security  Interoperability  Consumer protection

Access

Devices

Services

Telcos

OTTs

Cable

Media

User experience

Enable economies of scale to yield dynamic efficiency gains  Promote market consolidation  Enable partnerships to promote open platforms andd iinteroperability bili

Investment Provide P id iincentives ti tto iinvestt iin broadband b db d infrastructure  Ensure investment-friendly regulation  Harmonize spectrum policy  Improve funding and promote cost-efficient cost efficient technologies

CONVERGENCE

The telecoms and the OTT market are merging together – establishing uniform regulatory frameworks is absolutely necessary

DEUTSCHE TELEKOM

STRATEGY & TRANSFORMATION Strategy: Regulation

NETWORK, PRODUCTS & INNOVATION

SERVICE & BRAND

26

THE BEST TEAM PUTS OUR STRATEGY IN ACTION LEADING EUROPEAN TELCO

More… Leadership Diversity

…clear leadership and ownership.

Incentivation

…raising the bar for overall success.

Qualification

DEUTSCHE TELEKOM

Foster international job rotation

…international mindset.

Responsibility

Talent management

Live new leadership culture

…collaborate, innovate and empower to perform.

…international leaders & experts. …skill development for future business.

STRATEGY & TRANSFORMATION Strategy: Leadership culture

NETWORK, PRODUCTS & INNOVATION

Ensure clear end-to-end responsibility Link our incentive schemes to performance & share price Push for cross functional,, cross segment g careers Invest in training, up-skilling on all levels

SERVICE & BRAND

27

DEUTSCHE TELEKOM COMPANY PRESENTATION OVERVIEW

01 Deutsche Telekom 02 Strategy & Transformation 03 Network, N k Products P d & IInnovation i 04 Service & Brand

28

INTEGRATED IP NETWORKS All-IP Transformation

Pan-European Network

Integrated network strategy 1 LTE rollout 2 Fiber 3 Vectoring 4 Hybrid Access

PAN NET

Device Hybrid



Shift to IP IP-Platform Platform until 2018

 

DEUTSCHE TELEKOM

STRATEGY & TRANSFORMATION

DT Technology leader European production model on IP-Basis

NETWORK, PRODUCTS & INNOVATION Integrated IP Networks



SERVICE & BRAND

LTE DSL

Build out of modern infrastructures: LTE, Fiber/Vectoring etc.

29

INTEGRATED NETWORK STRATEGY INFRASTRUCTURE LTE Roll-Out

1 LTE ROLL-OUT



+



Optical Fiber

D: 95% LTE PoP-coverage1 in 2018 with up to 300 MBit/s EU: 75 – 95%2 LTE-PoP-coverage in 2018 with up to 300 MBit/s





2 OPTICAL FIBER

D: Glass Fiber household footprint of ≈ 80% in 2018 with at least 50 MBit/s depending on regulatory adjustments EU: ≈ 50% of households3 with at least 100 MBit/s in 2018 ≈ 12% of households3 2018, with up to 500 MBit/s4 in 2018

+ Vectoringg

3 VECTORING



+

y HyBrid Access

D: Introduction of super vectoring with more than 250 Mbps in cable footprint



D: Download speed of up to 550 Mbps via hybrid in cable footprint

4 HYBRID ACCESS Device Hybrid

1) Outdoor coverage

2) Depending on country

DEUTSCHE TELEKOM

3) In integrated footprint

LTE DSL

Hybrid Router

4) FTTH, FTTB, FTTC, cable/ED3 (cable, esp. in Hungary with Euro Euro-DOCSIS) DOCSIS)

STRATEGY & TRANSFORMATION

NETWORK, PRODUCTS & INNOVATION Network Strategy

SERVICE & BRAND

30

BEST NETWORK & NETWORK BUILD-OUT IN GERMANY Example Germany    

Leader in broadband quality for mobile and fixed network Innovative products Biggest bandwidths Best network coverage

AWARDS

For the fives time in succession:  Telekom wins the major CHIP network test  Connect network test: top position reinforced  Connect readers’ choice: winner of best mobile network provider, among others

DEUTSCHE TELEKOM

STRATEGY & TRANSFORMATION

NETWORK, PRODUCTS & INNOVATION Network Germany

SERVICE & BRAND

31

BEST NETWORK EUROPE Facts Europe

Network coverage

LTE in all markets (AMC 2015)

LTE COVERAGE

 





12 Countries

Testing LTE Advanced Fibre, Vectoring and Hybrid as Network-Booster Europe first IP-Network in Mazedonia and DT worldwide first company with Terastream

2018: 75 – 95% EUROPE WIDE IP-NETWORK

Transformation T f ti to t pan-european IP-network

REGIONAL FACTS 1 1 billion km2  1.1  132 million Inhabitants  50 million Households

IP-voice coverage 2018 up to 9 million 100 MBIT--SUPPLY

2018 0 8 up too 50 50% DEUTSCHE TELEKOM

STRATEGY & TRANSFORMATION

NETWORK, PRODUCTS & INNOVATION Network Europe

SERVICE & BRAND

32

PRODUCTS & SERVICES Consumers



  

Business customers

Cutting-edge mobile communications and broadband experience TV Online services Cloud products

DEUTSCHE TELEKOM



 

STRATEGY & TRANSFORMATION

Innovation & Partner Services

Information & communication technology (ICT) solutions Outsourcing & cloud services Intelligent network solutions for the health care, automotive and energy industries

NETWORK, PRODUCTS & INNOVATION Overview: B2C, B2B, Partner





SERVICE & BRAND

Partner for infrastructure access and network services Platforms & partnerships for innovative services

33

PRODUCTS & SERVICES CONSUMERS Cutting-edge broadband and mobile communications experience

WiFi Optical fiber/VDSL

Entertainment

Mobile communications/ mobile Internet

Communication services

Hybrid router IP telephony

Innovative services

Smart Home DEUTSCHE TELEKOM

STRATEGY & TRANSFORMATION

NETWORK, PRODUCTS & INNOVATION Products: B2C

SERVICE & BRAND

34

PRODUCTS & SERVICES CONSUMERS EXAMPLE: GERMANY

SERVICE

COMMUNICATION

CLOUD

MagentaONE ENTERTAINMENT

LIVING MAGENTA HOME

DEUTSCHE TELEKOM

MAGENTA MOBIL

STRATEGY & TRANSFORMATION

NETWORK, PRODUCTS & INNOVATION Products: MagentaONE

SERVICE & BRAND

35

ENTERTAINMENT (IP)TV AND ENTERTAINMENT-SERVICES (IP) TV

Entertainment-Services Music streaming via Spotify  Unlimited music streaming with more than 30 million songs available anywhere over smartphone, tablet, or PC  Integration of the Spotify premium service into Telekom rate plans and as add-on option

 Deutsche Telekom footprint  Deutsche Telekom footprint with (IP)TV service

 

(IP)TV in D/Europa, 9 countries in total >66 million TV customers Netflix & Maxdome:  Hollywood blockbusters and series highlights  Fully integrated Entertain TV service: broad TV offer in German and English  As an add-on option to Entertain in SD and HD quality

Entertain in Germany:  3D & TV in HD quality with 250 channels (>100 HD channels)/50,000 channels)/50 000 content offers  Entertain via satellite  Entertain remote app  Entertain to go: tablet, PC and mobile

Entertain DEUTSCHE TELEKOM

STRATEGY & TRANSFORMATION

NETWORK, PRODUCTS & INNOVATION Products: Entertainment

SERVICE & BRAND

36

COMMUNICATION SERVICES CLOUD SECURITY, CLOUD, SECURITY E-MAIL Telekom Cloud 





Security

Photos, videos and music whenever, wherever “from the cloud” Deutsche Telekom’s secure cloud: TÜV certification E-Mail made in Germany





DE-MAIL

Telekom Security Package: Security everywhere – reliable protection against virus etc. mobile and at home Insurance for mobile devices – damages, g , theft,, etc.

TelekomCloud

 

Secure/legally binding e-mail ”No letter, but signed and sealed“ SECURITY IN LINE WITH THE DE-MAIL ACT

Saves printing and postage costs

 End-to-End Service  Data Protection  Data Security

De-Mail Letters Registered mail Faxes DEUTSCHE TELEKOM

STRATEGY & TRANSFORMATION

NETWORK, PRODUCTS & INNOVATION Products: Communication Serices

SERVICE & BRAND

37

SMART HOME Smart Home – Home control on the move Control the entire house with Smart Home via a smartphone app and save money as you do so. Enjoy j y the feelingg of havingg everything y g under control:  Demand-based heating – no more cold homes  Start washing machines and other appliances when on the move – and save time and money  Full control over windows windows, doors and shutters  Networked smoke and motion detectors or HD surveillance cameras  Control everything from a smartphone or tablet – anytime, ti anywhere h

DEUTSCHE TELEKOM

STRATEGY & TRANSFORMATION

NETWORK, PRODUCTS & INNOVATION Products: Smart Home

SERVICE & BRAND

38

PRODUKTE & DIENSTE FÜR GESCHÄFTSKUNDEN Informations- & KommunikationstechnologieKommunikationstechnologie Lösungen (ICT)

Intelligente Netzlösungen

ICT-Kompetenz ICT K t D Dynamischer i h r IT IT-Bezug B & Cloud Portfolio (Cloud Computing)

Zusammenarbeit Mobiles Unternehmen (Collaboration) (Cloud Services) DEUTSCHE TELEKOM: PROFIL

in Englisch zu übersetzen

A t Automobil bil

Energie

STRATEGIE & TRANSFORMATION

Gesundheit

NETZ, PRODUKTE & INNOVATION Geschäftskunden

SERVICE & MARKE

39

SERVICES FÜR GESCHÄFTSKIUNDEN Sicherheit







Daten unterliegen dem deutschen Datenschutz IT-Infrastruktur ist vor Angriffen geschützt Abgesicherte Netze und sichere Zugangsleitung

Zuverlässigkeit

 

Ausfallsicherheit (24/7 Verfügbarkeit) Zugriff von jedem Ort muss jederzeit Ende-zu-Ende sicher gestellt sein

Transformation



 

Optimierung von Netzwerk, Server und Applikationen Cloud Integration und Migration Verbesserung der User Experience

Flexibilität







Innovationen vorantreiben

DEUTSCHE TELEKOM: PROFIL

in Englisch zu übersetzen

STRATEGIE & TRANSFORMATION

NETZ, PRODUKTE & INNOVATION Geschäftskunden

SERVICE & MARKE



Gemeinsame Nutzung von Privat und Public Services S Integration der verschiedenen Virtualisierungsmethoden Übergreifendes Sourcing und Management hybrider Landschaften Bedarfsgerechte Integration eigener Services

40

T-SYSTEMS – LEISTUNGSFÄHIGKEIT

in Englisch zu übersetzen

Weltweite Lieferfähigkeit

Neue Geschäftsmodelle entwickeln  Analytics y

Managed Seats Weltweit

Ca. 1.355 Mio.

Neue Formen der Zusammenarbeit entwickeln  Mobile Collaboration

DC Anzahl Global

53 DCS

Neue Vertriebskanäle mit mehr Flexibilität und Speed nutzen  Cloud

DC sqm brutto

141.000 m²

Twin-core DC

20 Twins

Hohe Verlässlichkeit und Qualität von Infrastrukturen sicherstellen IT Plattformen

Helpdesk in

21 Ländern

Mehr Agilität und Geschwindigkeit erreichen  Bestes Netz

Sk li b Plattformen Skalierbare Pl ttf

Schutz von Daten und IP  Höchste ICT-Security

Systems on Standard

46.000

MIPS

132.000 MIPS

Storage

287.000 TB

SAPS

60.7 Mio. SAPS

SAP User

3.3 Mio. Users

DEUTSCHE TELEKOM: PROFIL

STRATEGIE & TRANSFORMATION

NETZ, PRODUKTE & INNOVATION Geschäftskunden

SERVICE & MARKE

41

BRANCHENKOMPETENZ

in Englisch zu übersetzen

Betreuung von 70% der Top-100-Unternehmen sämtlicher Branchen in Deutschland

NR 1 NR.

in Deutschland im Bereich Public i Deutschland in D t hl d im i Bereich B i h TTransportt

NR 2 NR.

in EMEA in Manufacturing a u actu g

NR 3 NR.

in Deutschland im Bereich Utilities

Stand: Q Q1/2015 /

DEUTSCHE TELEKOM: PROFIL

STRATEGIE & TRANSFORMATION

NETZ, PRODUKTE & INNOVATION Geschäftskunden

SERVICE & MARKE

42

VORREITER CLOUD COMPUTING

in Englisch zu übersetzen



 





DEUTSCHE TELEKOM: PROFIL

STRATEGIE & TRANSFORMATION

NETZ, PRODUKTE & INNOVATION Geschäftskunden

Seit mehr als 10 Jahren bietet T-Systems Lösungen über d dynamische i h Plattformen Pl ttf an Mehr als 36 000 Cloud-Systeme weltweit im Betrieb Mehr als 300 000 Mitarbeiter in Kundenunternehmen kommunizieren über Dynamic Services for Collaboration von T-Systems In Biere steht Deutschlands größtes Rechenzentrum auf 22.000 Quadratmetern Fläche Fokus auf Sicherheit: Systeme unterliegen dem deutschem D Datenschutz h

SERVICE & MARKE

43

GLOBALE ALLIANZEN PARTNERS

in Englisch zu übersetzen



Partnerschaften mit weltweit tätigen Technologieführern



Zertifikate und exklusive Kooperationen



Enge Kooperation & Zusammenarbeit

DEUTSCHE TELEKOM: PROFIL

STRATEGIE & TRANSFORMATION

NETZ, PRODUKTE & INNOVATION Geschäftskunden

SERVICE & MARKE

T-Systems International GmbH

May 2016

44

ZUKUNFTSFELDER

in Englisch zu übersetzen

Energie

Gesundheit

Vernetztes Auto

Services rund um das hochkomplexe Energienetz der Zukunft  Smart Metering und Gateway Communications Services  Lösungen Lö für fü energiewirtschaftliche i i t h ftli h Prozesse P  Smart Home  Smart Grid Services

Lösungen für die Vernetzung von Ärzten Ärzten, Patienten Patienten, Kliniken, Krankenkassen und Pflegeeinrichtungen  Telematik  Telemedizin/Telemonitoring  Digitale Prozesse  Selbstbestimmtes Leben (AAL)  Klinik IT

Integration von Autos und LKW ins Internet und in Unternehmensprozesse  Cloud-Infrastruktur und -Betrieb der offenen Business2Car-Plattform  Telematik-Services T l tik S i  Konnektivität (M2M/Breitband)

DIE INTELLIGENTE VERNETZUNG VON GERÄTEN UND SYSTEMEN IST WACHSTUMSMOTOR FÜR NEUE TECHNOLOGIEN DEUTSCHE TELEKOM: PROFIL

STRATEGIE & TRANSFORMATION

NETZ, PRODUKTE & INNOVATION Geschäftskunden

SERVICE & MARKE

45

KUNDENBEISPIEL SHELL GLOBALE LIEFERFÄHIGKEIT Ein internationaler Energie- und Petrochemie-Konzern mit rund 92 000 Mitarbeitern in über 70 Ländern

DEUTSCHE TELEKOM: PROFIL

in Englisch zu übersetzen

IT und TK aus einer Hand

Dynamic Services für Collaboration

Die Lösung  Übernahme der Rechenzentren mit 12 000 Servern in den USA, NL, UK, Malaysia und anderen Ländern  Konsolidierung von Rechenzentren, SAP- und sonstigen Anwendungen  Migration von 80% der Anwendungen auf die Dynamic-Services-Plattform

Die Lösung  3 Farmen: Standard MS SharePoint 2010, TSI Sharepoint 2010 für spez. Anwendungen, „FAST“ (Volltext-/Metadatensuche) (Volltext /Metadatensuche)  Cross-Farm Services z. B. Web Analytics, Identity + Access Management (Single-Sign-On)  Ausgelegt für 150000 Benutzer, 300 Terabyte Speicher

Der K Kundennutzen ndenn t en  Mehr Flexibilität durch Dynamic-Services-Plattform  Hohe feste Betriebskosten werden mit einem transparenten und nutzenbezogenen Preismodell in variable Kosten umgewandelt

Der K Kundenutzen nden t en  Technische „Standard“ Benefits: Skalierbarkeit, Kosteneffizienz, pay per use, vereinfachte Maintenance  Mit Standard Standard-Collaboration-Funktionalitäten Collaboration Funktionalitäten erhalten Mitarbeiter weltweit Zugang zu relevanten Informationen – ohne Format oder Ablageort kennen zu müssen

STRATEGIE & TRANSFORMATION

NETZ, PRODUKTE & INNOVATION Geschäftskunden

SERVICE & MARKE

46

KUNDENBEISPIEL MAN TELEMATIK-SYSTEM FÜR DAS FUHRPARK-MANAGEMENT MAN ist mit 36 000 Mitarbeitern und einer Produktion von mehr als 100 000 Fahrzeugen einer der führenden Nutzfahrzeughersteller

in Englisch zu übersetzen

Die Lösung Die Herausforderung  Entwicklung eines kombinierten Telematik/  Vereinfachung der Disposition Fuhrparkmanagement-systems  Effizientere Fuhrparkauslastung  Verknüpfung des existierenden  Kontrolle des Warenstatus in Echtzeit Sendungsverfolgungs und Flottenmanagementtools  Zero Distance zu Fahrern und Informationen Sendungsverfolgungsmit einem System zur Betriebsdatenerfassung, Fahrzeugeinsatzanalyse, Wartungsmanagement und DTCO-Download Der K Kundenutzen nden t en  MAN bietet seinen Kunden ein Sparpaket zur Reduzierung laufender Kosten und für einen effizienteren Betrieb  Fuhrparks werden effizienter durch bessere Auslastung und Realtime-Disposition von Gütern betrieben

DEUTSCHE TELEKOM: PROFIL

STRATEGIE & TRANSFORMATION

NETZ, PRODUKTE & INNOVATION Geschäftskunden

SERVICE & MARKE

47

KUNDENBEISPIEL SCHWEIZER BUNDESBAHNEN ICT-OUTSOURCING Die schweizerischen Bundesbahnen (SBB) mit ihren 28 000 Mitarbeitern befördern jährlich 322 Mio. Reisende und 54 Mio. Tonnen Güter

Die Lösung  Integration in standardisierte Rechenzentrumsumgebung  Aufbau von Synergien durch gemeinsam genutzte Plattformen Der Kundenutzen  Transparente Leistungen  Klar definierte SLAs, SLAs die die Businesskritikalität einzelner Systeme reflektieren  Mengenabhängige Verrechnungen  Klare Abgrenzung zwischen Leistungserbringer und Kunde

DEUTSCHE TELEKOM: PROFIL

STRATEGIE & TRANSFORMATION

NETZ, PRODUKTE & INNOVATION Geschäftskunden

SERVICE & MARKE

in Englisch zu übersetzen

Die Herausforderung  Betrieb der gesamten zentralen IT-Infrastruktur  Heterogene Systemlandschaft  Über Üb 100 verschiedene hi d S Services: i M Mainframe, i f R Real-l Time-Info-Systeme etc.

48

DEUTSCHE TELEKOM COMPANY PRESENTATION OVERVIEW

01 Deutsche Telekom 02 Strategy & Transformation 03 Network, N k Products P d & IInnovation i 04 Service & Brand

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BEST CUSTOMER SERVICE EXAMPLE: GERMANY Awards for customer service 



DEUTSCHE TELEKOM

STRATEGY & TRANSFORMATION

Awarded regularly: TÜV technical inspection service’s ”good“ seal for customer service European Business Award: EU accolade awarded for excellence and an innovative and successful business model throughout g Europe p

Customer service

Technical service

83 million customer contacts per year 70 million phone calls per year 13 million letters/faxes/e-mails per year  Customer service in Web 2.0: ”Telekom helps“ on Facebook and Twitter f db k platform feedback l tf

20,000 technical service employees

NETWORK, PRODUCTS & INNOVATION

SERVICE & BRAND Best Customer Service

Daily workload (ø):  25,000 customer lines provisioned  18,000 18 000 customer t contacts t t by b phone h  7,000 on-site installations  19,000 customer line faults cleared

50

UNSERE MARKENPOSITIONIERUNG ERLEBEN, WAS VERBINDET

OUR BRAND POSITIONING LIFE IS FOR SHARING

DEUTSCHE TELEKOM

STRATEGY & TRANSFORMATION

NETWORK, PRODUCTS & INNOVATION

SERVICE & BRAND Brand Positioning

51

THANK YOU!