corporate.airfrance.com/en April 2012

Wuhan, Air France’s new

destination in China Leading airline between Europe and China and the first airline to operate flights to this country over 45 years ago, on 11 April Air France is launching a scheduled route between its hub at Paris-Charles de Gaulle and Wuhan. Air France will therefore become the first airline to operate non-stop flights between Wuhan and Europe. This new route is operated three times a week by Boeing 777-200ER equipped with 309 seats: 35 in the Business class cabin, 24 in Premium Voyageur and 250 in Voyageur/Economy. All aircraft serving Wuhan will be equipped with the new «full sleep» Business class seat, which is longer, wider and more spacious. With this 9th destination in Greater China, the Air France-KLM group is strengthening its position is European air transport leader between Europe and China.

Wuhan, Hubei

A few questions for Marnix Fruitema, SVP Asia Pacific Air France-KLM

What’s at stake for Air France in China? Our aim is to preserve, together with KLM, our position as European leader on this market, which is now the second largest global economy. In this way, Air France and KLM intend to continue to meet the needs of travellers between China and the rest of the world, for both Business and leisure travel. This year, the Group will carry close to 2 million customers on its routes to 9 major cities in Greater China. How does Air France stand out from its competitors?

Why has Air France decided to launch a new route to Wuhan? With the launch of flights to Wuhan, the Group’s 9th destination in Greater China, we intend to strengthen our position as leader in passenger transport between Europe and China. Wuhan is attractive for several reasons. With a population of 9 million, it is an important commercial, financial, scientific and industrial centre, especially for the automobile industry. Many international companies are located there, including more than 80 French companies. Wuhan also has the third largest university in China, with 1.2 million students. Academic exchanges with Europe are common. From a tourist point of view, Wuhan, the Three Gorges Dam and the Terracotta Army at Xi’An are usually included in visits offered by tour operators. Wuhan also takes part in the French-Chinese Art Festival «Croisements», with 183 events in 25 major cities. The famous visual artist Agnes Varda is presenting her exhibition “Les plages” at the Museum of Fine Art until May 6, a walk through a personal world, between fiction and reality, melancholy and happiness. The central position of Wuhan and its strong economic dynamism therefore gives us reason to be confident about the development of this new route.

The expectations of our Chinese customers are at the heart of our product. Crews are trained in Chinese culture and there are Chinese interpreters on board flights, who make announcements in Mandarin and Cantonese. Air France offers meals designed by Chinese chefs and also offers a wide selection of films in Chinese or subtitled in Chinese. With out partners China Southern and China Eastern, we offer a wide range of destinations to the Chinese provinces. The Chinese people are very attached to Air France. Why do you think this is? Air France has been present in China for a very long time. We were the first European airline to serve Shanghai, Beijing and Guangzhou. This presence is welcomed by our Chinese customers and our product is recognized. In June 2011, Air France was voted «Best European Airline» by the Gold List Award of China Tourism. The Chinese monthly ‘Voyage’ awarded us the prize for «Most Innovative Business Class.» Air France is also particularly honoured to be the only airline awarded by this magazine. Finally, the Air France brand is strongly associated with the image of France, Chinese customers’ favourite European destination.

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Air France-KLM in Greater China: 92 weekly flights to 9 destinations Air France-KLM is the European leader between China and Europe. Air France and KLM operate 92 weekly flights linking their hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol to 9 destinations in Greater China: Beijing, Chengdu, Guangzhou, Hangzhou, Hong Kong, Shanghai, Taipei, Wuhan and Xiamen.

Flights operated by Boeing 777-200ER The Paris CDG-Wuhan route will be operated three times a week by Boeing 777-200ER equipped with 309 seats: 35 in the Business class cabin, 24 in Premium Voyageur and 250 in Voyageur/Economy. The Boeing 777 makes up over half of Air France’s long-haul fleet. Featuring the most advanced technologies and latest generation engines, this aircraft has the best energy and environmental performance in its category.

With its partners China Southern and China Eastern, Air France-KLM offers up to 135 frequencies to China.

Amsterdam-Schiphol

9 destinations in Greater China and 135 destinations with its SkyTeam partners

Paris-Charles de Gaulle

Beijing

Wuhan Shanghai

Chengdu

Hangzhou

Guangzhou Xiamen KLM destinations

Taipei

Hong Kong

Air France destinations 3

Air France services for its Chinese customers > Crews receive training in Chinese culture Air France has designed a service specially adapted to its Chinese customers, and has introduced an awareness campaign on Chinese culture for its 15,000 cabin crew. This constant search for excellence, hospitality and service is reflected both in the gesture and in the polite vocabulary used. Onboard announcements are made in Mandarin on routes to and from Beijing, Shanghai and Guangzhou. To Hong Kong, the announcements are made in Cantonese. In addition, for the past ten years, Chinese interpreters have been present on board all flights to and from China. > Multicultural agents speaking Mandarin To make life easier for passengers who speak neither English nor French, Air France has a team of multilingual agents speaking Mandarin, Indian, Korean, Tamil, Hindi, Spanish, Portuguese and Arabic at its ParisCharles de Gaulle hub.

> Mobile services in Chinese

> Films and information in Mandarin

Air France customers benefit from an exclusive free service, with no subscription required, informing them of any changes or irregularities during their trip.

For its Chinese passengers, Air France offers a selection of international films subtitled in Chinese, which are frequently renewed. A world section is also available, with a Chinese film systematically shown. The selection changes every three months and the language alternates between Mandarin and Cantonese. All of the new video and audio programming is available on demand and enables passengers to start the selected program whenever they choose.

Called Air France Connect, this service was launched in Chinese just a few weeks ago. With the mobile phone number and e-mail address that customer provide when they make a booking, Air France can inform them as from 14 days before departure either by phone, text message or e-mail, of any cancellation or delay, change of boarding gate or the differed delivery of baggage. Air France and KLM are the first airlines to offer a proactive information service on such a wide scale to all its passengers on its entire network. To be personally informed in case of irregularity, customers should ensure they provide Air France with contact details so that they can be contacted during their trip (telephone, mobile or e-mail). > Chinese cuisine on board Air France attaches particular importance to other cultures by paying careful attention to passengers’ tastes. While providing a traditional French dining experience, Air France also ensures it adapts to the culture and diet of all its customers.

A selection of 200 CDs of all kinds enables passengers to compose a customized playlist. Traditional Asian music is also available. > A selection of Chinese newspapers and magazines on board A simplified version on the Air France inflight magazine is available for passengers on each flights, as well as a selection of Chinese newspapers and magazines.

They welcome passengers daily, assist them with check-in and help with connections. Their knowledge of their language and culture helps to establish immediate and natural contact.

For its Chinese customers, chefs from Servair, the on board catering specialist and Air France subsidiary, has developed a range of fine Chinese dishes served in Business Class, Premium Voyageur and Voyageur. Jasmine tea is also available in all travel classes.

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A new Business class seat All aircraft serving Wuhan will be equipped with the new ‘full sleep’ Business class seat, longer, wider and more spacious. Air France worked with ergonomists and customers to provide even more comfort while maintaining the dimensions (over 2 m long and 61 cm wide) that make it one of the most spacious, comfortable seat beds on the market. The seat controls are more intuitive and easier to use. The seat also offers new positions for relaxing, with legs outstretched, even during taxiing, takeoff and landing, and there are new storage compartments. A specific armrest enhances accessibility, allowing easy access for passengers with reduced mobility.

The seat continues to offer all the essentials to work, play or relax in the best conditions: . a 110 volt power outlet, compatible with up to six or seven different types of plug, including European and American formats, to safely connect a computer or other electronic devices, . an adjustable reading light for reading or working, without disturbing or being disturbed by one’s neighbour, . noise-reducing headphones. For maximum comfort, customers arriving at their seat find: . a feather pillow (anti-allergy treated), . a pure wool blanket, . a “comfort and well being” kit, with new colours and fabrics introduced every six months and including a pair of socks, a mask and earplugs, a shoe bag, headphones, a toothbrush, toothpaste and Clarins moisturizing cream. Additional comfort items are available on request from the cabin crew (including shaving kit, comb, and shoe horn). A wide choice of French and international newspapers and magazines are also offered to Business Class customers during the flight.

This new seat has drawn positive comments from more than 90% of Air France customers who appreciate the quality of sleep during the trip provided by the seat’s horizontal position as well as its additional legroom. The ease of use, multiple positions to relax and the integration of new storage compartments have also won over passengers. Simpler controls

5 kg lighter, this seat generates less CO2 emissions and is more environmentallyfriendly.

One of the most spacious, comfortable beds on the market

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A powerful joint venture with China Southern The Group is able to offer its customers even more frequencies by cooperating with Chinese carriers under code-share agreements. The joint-venture agreement between Air France and China Southern signed in January 2011 and effective on the ParisGuangzhou route, is a further step in this collaboration. This joint-venture offers customers access to an unparalleled network of destinations at competitive rates, with increased frequencies and connecting opportunities, and even more possibilities to earn miles. For member airlines, this is the opportunity to improve their financial results and their market share on the operated routes. This joint-venture also aims to increase the visibility of the Air France and KLM brands on the Chinese market while preserving and strengthening the position of the Amsterdam-Schiphol and Paris-Charles de Gaulle hubs in Europe. The implementation of another joint-venture agreement with China Eastern on the ParisShanghai route should further strengthen the Group’s positioning in China, in line with its development strategy.

SkyTeam, the n°1 alliance in Greater China with 135 destinations With the arrival of China Airlines and China Eastern in 2011, SkyTeam currently has four Chinese member airlines and represents the leading alliance in Greater China, with 135 destinations, offering a real asset on this fast-developing market.

SkyTeam will further strengthen its position in China by integrating Xiamen Airlines, China’s fifth largest airline. Based in Xiamen, a coastal city in East China’s Fujian province, Xiamen Airlines operates a network of domestic and regional flights in China and Asia, mainly on departure from the hubs of Xiamen, Fuzhou and Hangzhou airports.

• China Southern, with its hubs in Guangzhou and Beijing, is China’s leading carrier, and the world’s third largest airline: it serves 153 cities in 37 countries. China Southern has been a member of SkyTeam since November 2007. China Southern’s particularly extensive global network makes it a privileged partner for all SkyTeam airlines. • China Eastern and Shanghai Airlines merged in 2009. Together, these airlines, both based in Shanghai, contribute 32 new destinations to SkyTeam. China Eastern currently operates 147 destinations worldwide, and Shanghai Airlines 78 – including 65 domestic routes. • China Airlines operates a vast network of passenger and cargo flights on departure from its Taipei hub, a city located in one of Asia’s most powerful economic areas. China Airlines operates 224 daily flights to 80 destinations worldwide, notably to the Asia-Pacific region, North America and Europe.

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corporate.airfrance.cn, Air France’s new corporate website for Chinese customers To mark the inauguration of this new service to Wuhan, Air France has launched a new corporate website specially designed for its Chinese customers. Available in simplified Chinese (corporate.airfrance.cn) and traditional Chinese (corporate.airfrance.cn/cnt), this website offers all the essential information about Air France in Greater China and worldwide: all the latest news on corporate strategy, a network map of Air France, KLM and their Chinese partners, the art of travel with Air France, the Company’s ambitions in terms of sustainable development and all the latest press releases and press kits. Air France is the first airline to offer a Chinese version of its corporate website. Log on to http://corporate.airfrance.cn for more information.

Zhu Yan, the face of Air France in China

Zhu Yan

Air France has chosen Miss Zhu Yan, principal dancer of the Chinese National Ballet as its brand ambassador to China. By becoming the face of Air France in China, Zhu Yan is involved in several Air France related events and trips. Miss Zhu Yan is internationally renowned and has developed strong ties with France and Paris, where she won her first international ballet prize. Zhu Yan has been passionate about dancing since her youth. She started ballet at the age of 9. In 1995, she joined the Chinese National Ballet. Zhu Yan has notably been the guest of honour at some of the greatest operas in the world, such as the Paris National Opera, the Royal Opera House in London (Covent Garden) or the Royal Opera House in Stockholm. She has also performed the leading role in Romeo & Juliette and Carmen.

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Present in China for over 45 years Air France has been present in China for 45 years. This joint history has created strong ties between the Company and its staff and China. Air France and KLM are the first European carriers to serve several Chinese routes: Chengdu, Guangzhou, Hangzhou, Beijing, Shanghai and Xiamen.

History of Air France and KLM in China

Wuhan, Hubei

1966 Air France launched Shanghai route 1973 Air France launched Beijing route 1996 KLM launched Beijing route 1999 KLM launched Shanghai route 2004 Air France launched Guangzhou route 2010 KLM launched Hangzhou route 2011 KLM launched Xiamen route 2012 Air France launches Wuhan route

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