Designing & Building Fire Features for the Outdoor Room

Designing & Building Fire Features for the Outdoor Room Ross Johnson The Outdoor Great Room Company HPBExpo Education March 5, 2014 – March 8, 2014 Sa...
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Designing & Building Fire Features for the Outdoor Room Ross Johnson The Outdoor Great Room Company HPBExpo Education March 5, 2014 – March 8, 2014 Salt Lake City, UT

Sponsored by:

A division of Innovative Hearth Products

“Designing & Building Fire Features for the Outdoor Room” Presented by

The Outdoor GreatRoom Company®

Why Fire in the Outdoor Room?

The Surveys Said!

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Define the Outdoor Room – Image Sonoma Pergola

Image Lodge Pergola

What are the Questions?

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The Budget

• Current – wants / needs • Master Plan – CAD Design – 3-5 Year Plan

What is the Client’s “Vision” • • • • • • • • • • • •

Do you have any pictures or sketches of your Dream Outdoor Area? An area that fits the family dynamics Casual yet elegant – Rustic or Modern? Fireplace or Fire-Pit? Outdoor Durable furniture (table & chairs? glider?) Lighting (Gas or Electric) Size Requirements? Small or Large Groups? Cook area, utilities?, refrigeration, water, clean-up ease Low maintenance; ease of use Privacy Functional yet aesthetically pleasing Increased value to home

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Outdoor Room Categories • • • • • • • •

Fire Features Outdoor Shade Structures Outdoor Kitchens Furniture Lighting Heating Water Features Sound/Television Systems

Learn About the Client • Questions….Questions and More Questions • Does the Client want a DIY Project? • Natural N t lS Setting? tti ? Modern M d Urban U b Style? St l ? • Open Floor Plan, with intimate spaces? • Designed for Entertaining? Group Sizes? • Addition Plans Future Design Issues?

Home and Yard Layout • • • • • •

Style of home Exterior Finishes Material Choices Roof line line…over over hang Size and orientation of exterior area Condition of platform (decking, brick, concrete, etc.)

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Home Style Considerations • Traditional • Colonial • Spanish • Mediterranean • Modern • Log / Rustic • Country

Surfaces

Composite Decking

Paver Blocks

Natural Wood Decking

Stamped Concrete

Natural Stone

Trees/Shrubs/Plants

• Growth Expectations • Shade Effects • Watering Requirements

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Codes & Association Requirements • City • County Codes • Home Association Covenants

Safety Tested Products

• Recognized Nationally • Experienced Testing & Standards Writing • Accredited 3rd Party Listing Agency

Safety Clearances

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Utilities

• • • •

Electrical Power Outlets Water Gas Lines Lighting

Design – Décor

Functionality & Design • • • • • • • • •

Fire Table vs. Fire Pit Covered Burner Fire Table Swivel Burner Covers Control Panels – Remotes Storage Drawers Finish Materials Appliance Dimensions LED Lighting Sound Systems

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Fire Art

• Gas & Gel Fueled • Wall Mounted / Table Top • Safety Tested

DIY- Kits Model DIY-38

Hardscape Kits Round/Linear/Square

Kits Round – Linear - Square “Shapes to Fit Every Design”

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Operation • • • • •

Pre-Start Safety Checklist Portable – Permanent S f Safety Testing Flame Height / BTU Output Ignition Systems

Fire Pit Accessories

• • • •

Remote Controls Glass Guards Fabric Covers Beverage Holders

• • • •

Glass/Rock Medium/Logs Water Features Sound Systems Lighting

Custom Fire Pit Designs

Limited only by Budget and Space

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Custom Fireplace Designs

How will they Find You? • Traditional Methods • Digital Methods

Merchandising • • • • • • • • • •

Displays Consumer Shows Visual POP Signage / Banners Google + Places – Maps CAD – Google Sketch-Up™ Web Site Videos / Links QR Codes Statement Stuffers/Mailers Email Campaigns

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Displays

• Create the Vision…..Build the Dream

QR Video Clip

Google Places - Maps

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Marketing Checklist • • • • • • • • • • • • • •

Mailers Statement Stuffers Email Campaigns Web Site Google Places Local Consumer Shows Advertising – Tag Lines In-Store Demonstrations & Promotions Co-Marketed Projects VIP Programs Special Events – “Light the Night” Sales Staff Product Training Sales Incentives – Spiffs, Personal Buy Programs Displays – Burning

For More Information

Ross Johnson The Outdoor Great Room Company® 866-303-4028 [email protected]

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FIRE FEATURE DESIGNERS CHECK LIST: What is your client’s vision for their Outdoor Living area?  Does the Client have any pictures or sketches of their Dream Outdoor Area?  An area that fits the family dynamics  Casual yet elegant  Fireplace or Fire-Pit Table?  Outdoor Durable furniture (table & chairs? glider?)  Lighting (Gas or Electric)  Large enough to entertain groups up to 30  Cook area, refrigeration, water, clean-up ease  Low maintenance; ease of use  Privacy  Functional yet aesthetically pleasing  Increased value to home  Custom Kitchen Island About the client/customer:  Through questions and conversation find out what your customer likes and some information about their background. This will help in assisting them in their selections. Some examples might be:  Do you want this to be a DIY (Do It Yourself?)  Natural Setting, likes the outdoors, water & trees  Likes an open floor plan; however, must have some intimate spaces  Likes to entertain; group size?  Plans to add a pool in the near future or any other major addition? Home and yard layout:  Style of home (Traditional, Country, Spanish, etc.)  Finish (brick, stucco, wood or vinyl siding)  Do you want to use Paver Block, Concrete Slab, Wooden or Synthetic Deck/Patio  Roof line…over hang  Size and orientation of exterior area to work within (AM or PM sun; wind direction, trees/tall shrubs)  Condition of platform (decking, brick, concrete, etc.) What products will best fit their vision? Some popular categories are:  Pergolas (shade structure)  Grills and Grill Islands (gas, charcoal or electric)  Fireplaces, Fire Pits (wood or gas)  Lighting (gas or electric)  Heaters (gas or electric)  Furniture, Water Features…… 1

Scope:  Assist with layout and product selection  Assist with future purchases to complete outdoor living area  Assist with permits, contractors and/or sub-contractors  Budget of $____________  Completion date__________

Notes: ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________

The Outdoor GreatRoom Company™ 2015 Silver Bell Road Eagan, MN 55122 866-303-4028 www.outdoorrooms.com

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Google Places Is your company using Google Places?

Google Places

Google Places

What are your key words:

Google Places

Google Places •

Getting Started! • Create an account –Google tip • Find your listing by either going to https://www.google.com/ business/placesforbusiness/ or typing your company name into google and along the right hand side of the page underneath the business listing click "Are you the business owner?"

• It's a good idea to create an Google Places account using an email address that you don't mind sharing with others or passing along, in case you wish to transfer ownership of your listings.

• Example – [email protected]

• To make sure the basic information you submit is accurate, Google will ask you to verify it first by entering a PIN that will be sent to either your business address or phone number.

Google Places • Every business listing must have a

mailing address •

You can add other information to your listing too—such as a description of your business, photos, reviews, and information about hours.

Keywords •

Promote all product categories on your Google places page

• Key words we use today • Fire pits/fire pit tables/pergolas/outdoor kitchens/gas and electric grills/patio furniture

Keywords – make a difference

Keywords – Don’t forget outdoor products

Google Places • •

A great “free” listing on the number one search engine. Helps the consumer find you! • – remember 97% search online to find local business.



Google has great help features or call OGC at 866-303-4028 if you have any questions.