1206 1206 0941_05F9_c3 Cisco Systems, Inc. Inc. 0941_05F9_c3 © 1999, © 1999, Cisco Systems,
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Deploying Enhanced Services in the New World Session 1206 1206 0941_05F9_c3
© 1999, Cisco Systems, Inc.
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Session Agenda
• Enhanced Services Strategy Overview • Enhanced Services/Product Portfolio • Migration Deployment Approaches • New World Deployment Approaches • Unified Communications 1206 0941_05F9_c3
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© 1999, Cisco Systems, Inc.
New World Services Accelerated by Open Model Old World
New World
Computing
Centralized Mainframe
Open Distributed Computing
Telecommunications
Central Office Circuit Switch 1206 0941_05F9_c3
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Open Distributed Telecommunications 4
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New World Ecosystem Priority Priority Call Call IBM
HP
Unisys
Glenayre
Telecordia
Comverse
Services Telcordia
Remedy
Bosch
MicroMuse
CAP Gemini
KPMG INS
Telecordia
Professional Services
HP
Open Architecture
Solect Portal
Operations
Anderson Consulting
Syndesis Belle Systems
Network 1206 0941_05F9_c3
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© 1999, Cisco Systems, Inc.
Open Telephony Model OAM and P Traditional TDM/ Circuit Switch Call Call Control Control Connection Connection Control Control Features Features
Digital Digital Trunk Trunk Subsystem Subsystem
Common Common Channel Channel Signaling Signaling Complex Complex
Open/Standard Interface Open Call Control Layer
Administration Administration Maintenance Maintenance Billing Billing
Open/Standard Interface Standards-Based Packet Infrastructure Layer
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Line Line Concentration Concentration
Open Service Application Layer
Open/Standard Interface
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Open and Standardize the Telephony Infrastructure
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Voice-Service— Architecture Vision Call Control Agent • Cisco VSC, Bellcore • Basic Call Control • Basic Services (Call Forwarding, Call Waiting, Transfer)
Signaling Edge
Edge
IP/ATM/FR
3rd-Party Apps.
Open-Call OCMC Multiservice Controller
• New World SCP • High Transaction Processing Services (800, LNP)
3rd-Party Apps.
Bearer
New World Service Node/Intelligent Peripheral • Media Termination Services (Voice Mail, Calling Card) 1206 0941_05F9_c3
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© 1999, Cisco Systems, Inc.
Today’s Programmable Switching Model OAM and P Open Service Application Layer
Open Call Control Layer
Standards-Based Packet Infrastructure Layer
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Host-Based Application Intelligent Call Services VCO/4K Switch
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Value Proposition Access to Enhanced Services and Partners
Mixed Environment Gateway
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Internet PRI Off-load
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Representative Value-Added Services Partners • Voice Messaging—Unisys, Messaging—Unisys, Priority Call • Calling Card—Comverse, Card—Comverse, Vicorp, Simplified • Debit Card—Comverse, Card—Comverse, Glenayre, Synopsis • International Callback—Compro, Callback—Compro, ITL • Operator Services—MD Services—MD Telecom • Predictive Dialing—Castel Dialing—Castel • Directory Assistance—Voicetek/Aspect Assistance—Voicetek/Aspect • Voice Dialing—Intellivoice Dialing—Intellivoice • Lawful Intercept—ADC Intercept—ADC • Single Number—Priority Number—Priority Call, Compaq/DEC • Web Enabled Services—Timeshift Services—Timeshift 1206 0941_05F9_c3
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Switched-Based Service Node SS7
Wireline/ Wireless
IP/ATM
Switch
Host
Ethernet
Voice/Data Path VRU
Voice Storage
Speech Recognizer
Fax Transcoder
Service Node 1206 0941_05F9_c3
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Service Node Positioning Dial Router
Apps/ Host
Cisco AS5300
Apps/ Host
DSL
S T B
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IP/ATM
PSTN
Cable
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Application Example AccessPath Voice Shelf
AP-VS3 with VCO/4K Bundle Data Network
VoIP
PSTN Host Control Link T1 or E1 W/ss7
Router Shelf
: PIN Database
VRU
Billing System Host Computer 1206 0941_05F9_c3
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© 1999, Cisco Systems, Inc.
Messaging • Store and forward • Unified mailbox (voice, fax, e-mail) • Short messaging • Voice dialing • Distribution lists
Unisys
• Multi-language 1206 0941_05F9_c3
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Debit/Credit Card Calling • On-line balance recharge • Restrictive calling areas • Real-time call rating • Low balance warning • Fraud prevention • Multi-language • Project codes • Speed dial 1206 0941_05F9_c3
Glenayre
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© 1999, Cisco Systems, Inc.
One Number Service How One Number Works
Priority Call Management • Simultaneous ringing of multiple phones • Caller ID and name • Meet me paging 1206 0941_05F9_c3
• Connect to caller in voice mail • Hold and transfer • Telecommuting service
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Fax Services • Fax mail
Faxnet
• Desktop faxing • Internet fax • Fax-to-e-mail • Never busy • Fax request • Broadcast • Guarantee delivery 1206 0941_05F9_c3
Virtual Private Fax Network 17
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Web-Enabled Telephony
Any Internet-Enabled Device
International LD
PDA PC
Conferencing Cell Phone
TimeShift 1206 0941_05F9_c3
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Instant Messaging Find-Me/ Follow-Me 18
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Enhanced Services
• Profitable services now • Rich and broad portfolio • Enables new service innovation • Carrier-class solutions
$
• World-wide deployment 1206 0941_05F9_c3
© 1999, Cisco Systems, Inc.
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Product Overview
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AccessPath VS3 System Overview • Carrier-class VoIP system Scalability CT1/PRI VoIP port capacity: 96 to 1008 CE1/PRI VoIP port capacity: 120 to 1260 Engineered to support over 5,000 VoIP ports Integrated gatekeeper (optional) Integrated programmable switch (optional) High availability VoIP feature shelves: hot swap and RPS Gatekeepers: HSRP DASA: no single point of failure NEBS compliant
AccessPath Voice Shelf
Router Shelf
:
• Completely integrated solution Dial, switching, backhaul routing, system controller Configurator—quick deployment, user friendly configuration 1206 0941_05F9_c3
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© 1999, Cisco Systems, Inc.
VCO/4K • World’s highest density programmable switch • Scale from 24 to 4,088 ports capacity • Redundancy • NEBS certified • Live upgrade • Rack mountable (17.5"W x 25.25"H) 1206 0941_05F9_c3
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Major VCO Elements • Hierarchical Call Control • Integrated Control Subsystem • Application Tools • SNMP • Protocol Generation
Intelligent Call Services
Service Resources
Switch Matrix Signaling System 7
Network Interfaces
• T1, E1, J1, ISDN • Drop and Insert • DSO Access (V.35 and RS-449)
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• In-Band Signaling (DTMF, MF, MFCR2) • Call Progress Analysis • Integrated Prompt and Record • Digital Conferencing • Tone Generation
• ISUP and TCAP • ANSI and ITU Compliant • Integrated Solution
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© 1999, Cisco Systems, Inc.
PSTN Connectivity Type Approval, Tone Plan, MFCR2, ISDN and/or SS7 Variants for: Argentina Australia Belgium Botswana Brazil Canada Chile China Colombia Denmark Finland
France Gabon Germany Haiti Hong Kong Israel Italy Japan Kazakhstan Korea Malaysia
Mexico Monaco Netherlands New Zealand Peru Philippines Poland Portugal Rwanda Seychelles Singapore
Slovakia South Africa Spain Sweden Switzerland Taiwan Thailand United Kingdom USA Vietnam
*See Country Compliance Matrix for Identification of which Variants Are Available with which Countries 1206 0941_05F9_c3
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Deployment Options
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Large POP Deployment Architecture
STP
SS7 SW
PSTN
IP Apps
SW SW
POP IXC (Offnet Access)
• PSTN connection: VCO/4K • Application intelligence: distributed @ POP • Media resources: distributed @ POP 1206 0941_05F9_c3
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Small/Mid-Size POP Deployment Architecture Apps POP
STP
PSTN
SW POP
SW SW
POP
IXC (Offnet Access)
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• PSTN connection: VCO/4K • Application intelligence: centralized • Media resources: centralized 27
© 1999, Cisco Systems, Inc.
Small POP Deployment Architecture STP
SW
POP
POP
POP
POP
SW
PSTN
SW
STP
SW
SW
PSTN SW
POP
IXC (Offnet Access)
POP
Apps
IXC (Offnet Access)
• PSTN connection: AS5300 • Application intelligence: centralized • Media resources: centralized 1206 0941_05F9_c3
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Enhanced Services PSTN STP
SS7 A-link Apps Switch
Switch
Switch
Switch
Switch
Class 4 Switch
Switch
Switch
Switch
Class 5 Switch
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Circuit Switched Voice • Key issues: Signaling What is user doing Call routing How to complete circuit Framing/timing How to maintain circuit Management What is status of loop/line/trunk 1206 0941_05F9_c3
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Packet Telephony
Call Agent
Call Agent
Switch
Switch
Switch
Switch
Switch
Voice Gateway
Packetized Voice
Switch
Class 5 Switch
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© 1999, Cisco Systems, Inc.
Packet Telephony • Key issues: Signaling What is user doing Call routing Where is destination Quality of service (QoS) How to maintain latency, jitter etc. Management What is status of loop/line/IP session 1206 0941_05F9_c3
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Packet Telephony Distributed Services Model Call Agent
Call Agent
Switch
Switch
Switch
Apps
Switch Packetized Voice
Switch
Voice Gateway
Switch
Class 5 Switch
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Packet Telephony Distributed Services Model Apps Call Agent
Call Agent
Switch
Switch
Switch
Switch Packetized Voice
Switch
Voice Gateway
Switch
Class 5 Switch
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Building Applications in the New World
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The VoX Drivers Value-Added Integrated Services
Arbitrage
Level of Importance or Value
New Service Access Options Operational Advantages Transport Benefits
Time 1206 0941_05F9_c3
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Goals for an Open Telephony Architecture An Architecture which Can • Support voice services over heterogeneous networks • Provide independence from underlying network transport infrastructure • Provide an open framework to control voice services • Place access to intelligence at the edges of the network • Provide interoperability to legacy networks and services • Support rapid network and service provisioning • Achieve toll quality 1206 0941_05F9_c3
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© 1999, Cisco Systems, Inc.
Traditional Switch Architecture • Legacy TDM closed architecture
Services Plane IN Voice Service Logic
• Limited scalability, bottlenecks • Complex, inflexible • Tied to physical infrastructure • Lack of open, standard interfaces 1206 0941_05F9_c3
Service Logic
Platform Embedded Call Control Plane Signaling and Call Control Service Access Function Switch-Based Service Logic End to End Voice Services
Call Logic
Connection Plane Embedded Software Connection Negotiation Bearer Switching SIP, H.323, PNNI, etc.
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Switching Logic
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Open Telephony Architecture Services Plane
Service Logic
IN Service Logic AAA, Address Resolution
Service Innovation OSS HP
CVAP
Bellcore
IN/AIN/CTI Call Control Plane
Interworking Tool Set
Signaling and Call Control Service Access Function Switch-Based Service Logic Call End to End Voice Logic Services
Definition Conversion Simulator Configuration Analyzer
MGCP
Virtual Switch Controller
Billing Net. Mgt. Fault Mgt Service Provisioning Cust. Provisioning
Virtual Switch Controller
Connection Plane Connection Negotiation Switching Transcoding Logic Bearer Switching Media Control: SIP, H.323, PNNI, etc. 1206 0941_05F9_c3
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© 1999, Cisco Systems, Inc.
Packet Telephony Control Architecture IN, Directory, LIDB, Etc. Call Agent
Call Agents
Inter Agent Protocol
PSTN/SS7 Voice Gateway
PSTN/SS7 Voice Gateway PBX
PBX
MGCP and Backhaul
H.323 SIP IP PBX
Virtual Connection (per Call) End-to-End Services
Service Node Signaling/Backhaul Bearer Control Intra-Virtual Switch Signaling
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Methods to Deliver Value-Added Integrated Services • The old world way Extend TDM network and carry-over existing services (smart network/ dumb endpoint)
• The new world way Introduce packet infrastructure to deliver many new services (dumb network/smart endpoint) 1206 0941_05F9_c3
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© 1999, Cisco Systems, Inc.
The Old World Network Solution
Relative IQ
The “Intelligent” Network = Dumb Endpoints, Smart Switching, Smart Services
SCP
TDM End Office 1206 0941_05F9_c3
Tandem
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The New World Network Solution
Relative IQ
The “Stupid” Network = Smart Endpoints, Dumb Switching, Smarter Services
Servers
ATM or IP Routers and/or ATM Switches 1206 0941_05F9_c3
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© 1999, Cisco Systems, Inc.
Telco and Internet Standards: The ITU vs. the IETF ITU Model
IETF Model
• Few protocols with • Many protocols with multiple features few (focused) features • Many country variances 1206 0941_05F9_c3
• Single world wide standard
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Telco Vs. Internet (“Mixing Oil and Water”) Service Application Call Control and Signaling Bearer Services
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TDM
LDAP Radius H.323 RAS H.323 SIP ISUP over IP MGCP ATM IP
PSTN
Packet
TCAP INAP ISUP ISDN CAS
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© 1999, Cisco Systems, Inc.
Telco Convergence View Service Application Call Control and Signaling Bearer Services
TCAP INAP ISUP ISDN CAS
TDM PSTN
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LDAP Radius H.323 RAS H.323 SIP ISUP over IP MGCP ATM IP Packet 46
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Internet-Centric Convergence View Service Application Call Control and Signaling
PSTN
Packet
TCAP INAP ISUP ISDN CAS
Bearer Services
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TDM
LDAP Radius H.323 RAS H.323 SIP ISUP over IP MGCP ATM IP
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© 1999, Cisco Systems, Inc.
Network Protocols IPX
X.25 XNS AppleTalk SNA
IP
NetBIOS APPN DECNet VINES OSI LAT
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IP
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Paccket Telephony Protocols H.323 MGCP SGCP SIP C-ISUP H.GCP TAPI
??
VCO
TCAP ESMTP ISUP VPIM S.100 1206 0941_05F9_c3
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New World Application Deployment • In distributed VoX environments, media streams and signaling can come from anywhere • Cisco will work with partners to effect a smooth migration to the new world • There are many business opportunities spanning the new world and the old 1206 0941_05F9_c3
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Unified Communications
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What Is Unified Communications?
“
Cisco is bringing the New World to Unified Communications (UC), providing an anytime, anywhere availability of voice, fax, voice mail and e-mail on a standardsbased, protocol-driven, reliable, scalable infrastructure
” 1206 0941_05F9_c3
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Unified Communications Voice • Media Carriage
• Media Conversion
Carbon -> Carbon
Fax • Endpoint Capabilities E-mail Negotiation
Realtime Contact
• Message Storage and
Message
Shared Management Whitespace • Subscriber Schedule
• Address Translation
Initiator
Transaction • Directory, Status Distribution Lists
Silicon -> Carbon Applications
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Calendar Vertical Services (eg home security)
Recipient Message Notification
• Location Resolution (GPS, Cellular Location Triangulation) • Subscriber Options (Greeting, Delivery) • Initiator Options (Priority, Confirmation)
© 1999, Cisco Systems, Inc.
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Unified Communications Revenue Estimates • Dataquest estimates the world wide voice mail revenues to be $9B in 2001 • Gartner states that 40% of all voice mail will be UMS by 2002 • Frost and Sullivan states that UM will be a $3.43B market in 2002 • Creative Networks estimates that the e-mail market will be over $1B 1206 0941_05F9_c3
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New World Vs. Old World New World Application Hosting
Old World
Unified Communi cation
Directory Services
Fax Fax
E-Mail Fax
Voice Fax Mail
Application Layer
PSTN Switching Infrastructure
Transport Layer Integrated Architecture for Scalable Deployment
Stove Pipe Applications Proprietary Architecture
Open, Standards-Based Protocols, Applications and Network
Vs.
Integrated, Directory Driven Management Approach 1206 0941_05F9_c3
Expensive, Legacy Leaden Environment Multiple Management Systems
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© 1999, Cisco Systems, Inc.
Business Models System Integrators
Value Chain
ISVs
ISvS Fax
Application Fax Hosting
Directory Fax Services
ISV
Unified Communi Fax cation
Application Layer Transport Layer Application Layer Transport Layer Transport Layer 1206 0941_05F9_c3
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Convergence Servers (Application Middleware) • Policy Manager • Directory • Security 56
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UMS Primary Clients
Cisco Development
Cisco and Partner Products
Open Interfaces to Multiple Vendors
Convergence Servers
Unified Message Store
Wireless
Directory
IP Fax Primary Clients
Standard Clients—no Development Required
Architecture and Development
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PSTN
Edge Devices
Fax Server Fax Server
Edge Middleware • Call Recognition • Application Specific and Routing DSPs (e.g. Text-toSpeech) • DSP Resources for ‘Inbound’ • Policy Management, • Gatekeeper Switch Services Directory • Lightspeed, Summa 4
Backend • Message Store • Directory • UCP/SCP • Hugo 57
© 1999, Cisco Systems, Inc.
A Peek into the Future Unified Message Store
App Server Convergence Server Directory
Multimedia Portal
1. User receives an alert about a stock 2. Dialing into the convergence server retrieves voice mail 3. Keystroke routes to multi media portal selects info on streamed audio 4. Keystroke buys stock by connecting to app server 5. App server delivers sales report to unified message store and fax machine 6. Keystroke selects analyst report to be delivered to message store 7. Web browser retrieves analyst report from unified message store 1206 0941_05F9_c3
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Please Complete Your Evaluation Form Session 1206
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