The Maharaja Sayajirao University of Baroda Faculty Of Family and Community Sciences Department of Clothing And Textiles Prof. C.C. Mehta Road, Vadodara- 390002 Ph. (+ 91-0265) 2795522

ACADEMIC YEAR 2015-2016

DEPARTMENT OF CLOTHING AND TEXTILES FASHION DESIGNING SEMESTER IV

Semester IV

Elective

Generic

found ation Allied

Core Compulsory 4(1+3)

4(1+3)

Course No.

Apparel Making I

FAD 1401 FAD 1405 FAD 1402 FAD 1403 FAD 1404

Fashion Sketching & Illustration 4(4+0)

4(1+3)

Course Title

4(4+0)

Apparel & Textile Merchandising Indian Textiles and costumes

4(4+0)

Product Development-II

8(8+0) 4(1+3)

8(5+3) 16(13+3)

Total Total (20)

The Maharaja Sayajirao University of Baroda Faculty Of Family and Community Sciences Department of Clothing And Textiles Prof. C.C. Mehta Road, Vadodara- 390002 Ph. (+ 91-0265) 2795522

YEAR

Semester

I

Core Compulsory APPAREL MAKING I FAD 1401

IV

ACADEMIC YEAR 2015-2016

CREDI T

4 (1+3)

HOURS 1. To introduce flat pattern making principles, techniques and skills required. 2. To apply the techniques to develop new patterns

OBJECTIVES

COURSE CONTENT/SYLLABUS UNIT-I

UNIT-II

UNIT-III practical

UNIT-IV

Introduction to pattern making 1. Introduction to pattern making 2. Pattern making tools 3. Pattern making terms and techniques 4. Fabric terms 5. Dart and grain line Basic upper and lower slopers 1. Introduction to basic lower and upper slopers 2. Principles in pattern making fora. Upper garment b. Lower garment c. Sleeves d. Collars e. Dresses. Pattern making principles 1. Darts and their manipulation 2. Contouring 3. Added fullness principles Skirts/Sleeves/collars/dresses 1. Skirt/circles Flared, gathered, pegged, gored, drindle, wrap, circular skirtsgodets 2. SleevesPuff, cap, petal, lantern, bell, leg-o-mutton, kimono, raglan,

The Maharaja Sayajirao University of Baroda Faculty Of Family and Community Sciences Department of Clothing And Textiles Prof. C.C. Mehta Road, Vadodara- 390002 Ph. (+ 91-0265) 2795522

ACADEMIC YEAR 2015-2016

dolman 3. Collars 4. Dresses with waistline seam, without seam, gather or pleats, princess line UNIT V

Project/ assignment/design process Move from design to final product including making paper pattern, sourcing of fabric, cutting, constructing final pattern, costing.

REFERENCES 1. 2. 3 4 5

Ernestine Kopp, Vittorina Rolf, Beatrice, Zelin “Designing Apparel through the Flat Pattern” – Art production Erwin Mable D., Practical Dress Design, Principles of fitting and Pattern making, The Macmillan co. New York, 1954. Helen Joseph Armstrong “Pattern making for Fashion Designing”, Pearson Education, Inc, Harper Collins Publishers, copyright 1995. Normar R Hollen & Carolyn J Kundell “Pattern Making by Flat pattern methodBurgess Publishing Co. Minnesota, 1972. Pepin, Modern Pattern Drafting, Modern Pattern Design, Funk and Wagnalls Co. New York, London, 1992.

The Maharaja Sayajirao University of Baroda Faculty Of Family and Community Sciences Department of Clothing And Textiles Prof. C.C. Mehta Road, Vadodara- 390002 Ph. (+ 91-0265) 2795522

YEAR

Semester

I

IV

OBJECTIVES

UNIT-I

UNIT-II

Foundation Elective FASHION SKETCHING AND ILLUSTRATION FAD 1405

ACADEMIC YEAR 2015-2016

CREDIT

HOURS 1. To understand fashion illustration process and its importance. 2. To gain awareness of national and international designers. 3. To build the ability in the art of sketching based on present and future fashion trends. 4. To enable the learner to produce fashion sketches of garments in an appealing manner with all the details. COURSE CONTENT/SYLLABUS Introduction to fashion sketching and illustration 1. Definition, importance and its role in today's competitive world of fashion. a. Fashion vocabulary b. Maintenance of scrap book 2. Drawing Equipment and Tools 3. Body balance and proportions – rules in sketching 4. Knowledge of International and Indian designers. Human Anatomy

practical

1. Developing an average and fashion figure: male, female and children 2. Basic figure drawing varying postures of model figures a. Rapid sketching. b. Working from photographs. 3. Sketching body features: eyes, nose, lips, hands, feet and hair. 4. Stylization of model figures

UNIT-III

Creating Textures through use of Colour Medias & mediums 1. Collecting and studying textures 2. Working with different media and media techniques to simulate textures Rendering fabric textures

UNIT-IV

4 (1+3)

The Maharaja Sayajirao University of Baroda Faculty Of Family and Community Sciences Department of Clothing And Textiles Prof. C.C. Mehta Road, Vadodara- 390002 Ph. (+ 91-0265) 2795522

1. Sketching silhouettes in several fabric textures. a. Fur b. Satin c. Denim d. Corduroy e. Tissue f. Silk g. Chiffon i. Plaids j. other textures UNIT V

ACADEMIC YEAR 2015-2016

h. Knits

Garment types & its features in appropriate textures & styles 1. Sketching garment trims and details: necklines, sleeves, pockets, pleats, etc. 2. Sketching garments a. Skirts-lengths and types b. Pant-lengths and variations c. Outer wear: sweaters, jackets and coats Draped garments REFERENCES

1.

Barnes Colin, Fashion Illustration, Macdonald 1988

2.

6

Bina Abling, Fashion Rendering with colour, Illustrated edition, Prentice and Hall, 2001. Charlotte Mankey Calasibetta, Phyllis G. Tortora, Illustrations by Bina Abling, The Fairchild Dictionary of Fashion, 3rd Edition, Fairchild Publications, New York, 2003 Helen Brockman "The Theory of Fashion Design" New York, John Willey & Sons., 1967 Kathryn Mekelively and Jainine Munstow,Illustrating Fashion, Blockwell Science Ltd., 1997. Patrick John Ireland, Fashion Design Illustration - men, B.T. Batsford London, 1996

7

Patrick John Ireland, Introduction to Fashion Design, B.T. Batsford London, 2003

8

Sharon Lee Tate & Bill glazer “The Snap Fashion Sketchbook” Prentice Hall, New Jersey, 2007. Stecker, Pamela, The Fashion Design Manual, Macmillan, South Yarra, 1996

3 4 5

9 10 11

Steven Stipelman, Illustrating Fashion: Concept to Creation, 2nd Edition, Fairchild Publications, New York, 2005 Tate, S.L, Edwards, M.S., The complete book of Fashion Illustration, Harper and Row Publication, 2nd edition, 1987

The Maharaja Sayajirao University of Baroda Faculty Of Family and Community Sciences Department of Clothing And Textiles Prof. C.C. Mehta Road, Vadodara- 390002 Ph. (+ 91-0265) 2795522

YEAR

Semester

I

Core Compulsory APPAREL AND TEXTILE MERCHANDISING FAD 1402

IV

ACADEMIC YEAR 2015-2016

CREDIT

4 (4+0)

HOURS

1. To gain an insight and an understanding of the fundamentals of the Apparel industry. OBJECTIVES 2. To impart knowledge regarding nature& forms of business organizations. 3. The students will enrich themselves on merchandising and marketing principles. 4. To develop awareness regarding national and international trade & economic. COURSE CONTENT/SYLLABUS UNIT-I

Fundamentals of Apparel Industry 1. Definitions of key terms 2. Brief history and development of Apparel Industry

UNIT-II

Business System 1. 2. 3. 4.

UNIT-III

UNIT-IV

Nature and type of business Organizational set-up of an enterprise Business ownership Supply chain in an Apparel Industry ( fiber, textile, apparel)

Finance Function 1. Sources of finance (owned/ borrowed capital) 2. Understanding merchandise costing and pricing ( direct and indirect cost) 3. Product specification and costing sheet 4. Global competitiveness in costing 5. G.M.R.O.I Merchandise and Merchandising 1. Merchandising – an overview 2. Types of merchandising 3. Sourcing, sales and marketing (status of current styles in market, quality control) 4. Impact of merchandising on domestic and overseas market

The Maharaja Sayajirao University of Baroda Faculty Of Family and Community Sciences Department of Clothing And Textiles Prof. C.C. Mehta Road, Vadodara- 390002 Ph. (+ 91-0265) 2795522

UNIT V

ACADEMIC YEAR 2015-2016

Logistics Planning 1. Organized commodity market 2. Insurance and transportation 3. National and international trade policies 4. Global trade REFERENCES

1.

Apparel, published by clothing manufacturers association of India, Bombay.

2.

Clothes line, published by media and marketing associates, Bombay.

3

Economic and political Weekly published by Sameeksha Trust publication, Bombay.

4

International Apparel published by Apparel publishers Ltd. England.

5

KPM Sundaram and Rudradutt, Indian Economy, Sultan Chand & Sons, 1986.

6

M.Troxell, J. Beatrice, Fashion Merchandising

7

Michael Levy, Barton Weitz, Ajay Pandit, Retailing Management, Tata Mc Graw Publishing Company, 6th edition. R.K. Lele, J.P. Mahajan, Business Organization, Oitambwer publishing Company.

8 9

Y.K. Bhushan, Fundamentals of Business Organization and management, Sultan Chand & Sons,

The Maharaja Sayajirao University of Baroda Faculty Of Family and Community Sciences Department of Clothing And Textiles Prof. C.C. Mehta Road, Vadodara- 390002 Ph. (+ 91-0265) 2795522

YEAR

Semester

I

IV

OBJECTIVES

UNIT-I

UNIT-II

Core Allied INDIAN TEXTILES AND COSTUMES FAD 1403

UNIT-IV

CREDI T

4 (4+0)

HOURS 1. To understand the influence of historical, economical, political and socio culture aspects on the evolution of Indian textiles and costumes over the years. 2. To appreciate the traditional textiles and costumes of India with respect to material, form, color, textile, design and decoration. 3. To understand the development of techniques/ technology used over the years. 4. To be able create traditional textile designs of each region to contemporary form over the period. COURSE CONTENT/SYLLABUS Northern textiles and costumes 1. Jammu and Kashmir 2. Punjab 3. Haryana Western textiles and costumes 1. Rajasthan 2. Gujarat 3. Maharashtra

UNIT-III

ACADEMIC YEAR 2015-2016

Southern textiles and costumes 1. Andhra Pradesh 2. Tamil Nadu 3. Kerala 4. Karnataka Eastern textiles and costumes 1. Orissa 2. Bengal 3. North Eastern States

The Maharaja Sayajirao University of Baroda Faculty Of Family and Community Sciences Department of Clothing And Textiles Prof. C.C. Mehta Road, Vadodara- 390002 Ph. (+ 91-0265) 2795522

UNIT V

ACADEMIC YEAR 2015-2016

Central textiles and costumes 1. Uttar Pradesh 2. Madhya Pradesh 3. Bihar REFERENCES

1.

Brij Bhushan, J. Costumes and Textiles of India, Taraporevala, 1958

2.

Chandra, M. "Costumes Through the Ages." In Treasures of Indian Textiles" Marg Publications, Mumbai, 1980 Ghurye, G.S Indian Costume, Reprint of second edition published in 1966. Bombay, 1995 Frater, J Threads of Identity, Mapin Publishing, Ahmedabad. 1995

3 4 5 6 7 8 9 10 11 12 13 14 15

Morrell, A. Indian Embroidery Techniques at the Calico Museum of Textiles Ahmedabad, 1999 Paine, S Embroidered Textiles (Study of the Source of many patterns in religions, cults and belief) London, New York and Bern, 1990/1995/1997 Irwin,J and Hall, M. Indian Painted and Printed Fabrics Vol.1,Calico Museum, Ahmedabad, 1971 Jayakar, P Gaiety in Colour and Form: Painted and Printed Cloths Marg, XXXI, 4, pp.23-34,1978 Mohanty, B.C, and Mohanty, J.P, Study of Contemporary Textile Crafts of India Block Printing and Dyeing of Bagru, Rajasthan, 1983 Dhamija, J and Jain, J. eds. Handwoven Fabrics of India, Mapin Publications, Ahmedabad, 1989 Gillow, J, and Barnard, N, Traditional Indian Textiles,London, 1991 Gittinger, M. Master Dyers to The World, exhibition catalogue,Textile Museum, Washington, D.C., 1982 Crill, R.Indian Ikat Textiles,Victorian and Albert Museum, Indian Art Series, Weatherhill, New York, 1998 Murphy, V & Crill, R.Tie-dyed Textiles of India: Tradition and Trade, London and Ahmedabad, 1991 Morrell, A . Indian Embroidery Techniques at the Calico Museum of Textiles Ahmedabad, 1999.

The Maharaja Sayajirao University of Baroda Faculty Of Family and Community Sciences Department of Clothing And Textiles Prof. C.C. Mehta Road, Vadodara- 390002 Ph. (+ 91-0265) 2795522

YEAR

Semester

I

IV

OBJECTIVES

UNIT-I

UNIT-II

Core Allied PRODUCT DEVELOPMENT II FAD 1404

ACADEMIC YEAR 2015-2016

CREDIT

HOURS 1. To search new product idea/inspiration through attending relevant trade shows, exhibitions, fairs etc. 2. To produce a range of product design which reflects sales opportunities and represent value for customers. 3. To understand constraints to creativity imposed by budgets and historical trends. 4. To develop specification sheets for all product designs. COURSE CONTENT/SYLLABUS Concept Development 1. Meaning and its importance 2. Key elements in product designing a. Fashion trend b. Product function c. Added value Design instigation 1. Developing creative idea based on concept (gifts and souvenirs) 2. Making flat sketches of the developed idea

UNIT-III

UNIT-IV

4 (4+0)

Analysis & Selection 1. Reviewing the designs for their individual strengths, relation to the concept and their estimated cost. 2. Finalizing the ideas/blueprint of the final article/object/product Development process 1. Conceptualization of the details of the products (final fabric, accessories, seams, size, cost etc.) 2. Prepare/develop specification sheets for selected designs

The Maharaja Sayajirao University of Baroda Faculty Of Family and Community Sciences Department of Clothing And Textiles Prof. C.C. Mehta Road, Vadodara- 390002 Ph. (+ 91-0265) 2795522

UNIT V

ACADEMIC YEAR 2015-2016

Fabrication 1. Construction of the Final product 2. Display of the article

REFERENCES

3

Gini Stephens Frings "Fashion from concept to consumer". Prentice Hall, New Jersey, 2001. Chandra, M. "Costumes Through the Ages." In Treasures of Indian Textiles" Marg Publications, Mumbai, 1980 Hotchkiss G.B, An Outline on Advertising, New York, The MacMillian Company,1960

4

KPM Sundhram and Rudradutt, Indian Economy, Sultan Chand & Sons, 1986.

5

Troxell Nary & Jndelle Beatrice “Fashion Merchandising”

6

Wingate Isabel B., Know your Merchandise for Retailers & Consumer, by I.B. Wingate & others, 1975 Wingate John W., Retail Merchandise Management, 1972.

1. 2.

7 8 9

Y.K. Bhushan Fundamentals of Business organization and management, Sultan Chand & Sons, 1985. 1. Journals ● Clothesline, published by media and marketing associates Bombay. ● Apparel, published by clothing manufactures association of India Bombay ● International Apparel published by apparel publishers Ltd. England. ● Economic and political Weekly published by Sameeksha Trust publication,Bombay