DECEMBER pg. 4 & 5

NORTH 84% MORE N O V E M B E R / D E C E M B E R 2 015 CURL RETENTION GUARANTEED * Tru Beauty Concepts - Trusted, Respected, Unique 1-888-371-504...
2 downloads 0 Views 9MB Size
NORTH

84% MORE

N O V E M B E R / D E C E M B E R 2 015

CURL RETENTION GUARANTEED *

Tru Beauty Concepts - Trusted, Respected, Unique

1-888-371-5040 | www.trubeautyconcepts.com

INTRODUCING

BABE pg. 4 & 5 The cover model look was created by Alfaparf.

The first luxury mousse designed exclusively for naturally curly color-treated hair.

*Re su lts based on in gred ien t m anufac ture r testin g of curl m emory aft e r 50 ex t en sions.

NEW!

SPRING EDUCATION PREVIEW pg. 20-22 HOLIDAY HAIR

ROUNDTABLE pg. 32 & 33 w w w . tr ub eautyc onc ep ts. c om

NORTH

84% MORE

N O V E M B E R / D E C E M B E R 2 015

CURL RETENTION GUARANTEED *

Tru Beauty Concepts - Trusted, Respected, Unique

1-888-371-5040 | www.trubeautyconcepts.com

INTRODUCING

BABE pg. 4 & 5 The cover model look was created by Alfaparf.

The first luxury mousse designed exclusively for naturally curly color-treated hair.

*Re su lts based on in gred ien t m anufac ture r testin g of curl m emory aft e r 50 ex t en sions.

NEW!

SPRING EDUCATION PREVIEW pg. 20-22 HOLIDAY HAIR

ROUNDTABLE pg. 32 & 33 w w w . tr ub eautyc onc ep ts. c om

MANUFACTURERS

GET THE COVER LOOK The Alfaparf team created the cover. Want to achieve this look? Here’s how:

BASE COLOR

Light natural brown

NECESSARY PRODUCTS FOR THIS SERVICE Equipment: Supermeches+

Evolution of the Color3: 4.66l Medium intense red brown new 5.62 Light red violet brown RB Red Booster Oxid’o ALFAPARF MILANO: 10, 20 & 30 volume

FORMULAS USED

Formula 1: SUPERMECHES+ mixed with OXID’O 30 volume, mixing ration 1:2 Formula 2: 30g EOC 4.661 + 30g EOC 5.62 + 15g EOC RB mixed with OXID’O 10 volume, mixing ratio 1:2

Abba Alfaparf..................1, 2, 12, 13 Aloxxi.............................30, 31 American Dawn Arbill Ardell Babe.......................4, 5, 32, 33 B.E.S. Balmain Betty Dain Blow Pro...............................36 Bodyography Burmax Cameo Clairol Colorphlex.............................34 ColorProof.....................8, 9, 40 CND......................................37 Crack Cricket Dennis Bernard DHS Divina DS Laboratories EmBee Meche Essie Esuchen Eugene Perma.........................3 Fave 4 Flowery Footlogix Fromm Gena GiGi Graham HairArt Hotheads Hot Tools IBD ICON Intrinsics It’s a 10 Jatai Kardashian............................23 Keratin Complex..................6, 7 Keune.............................16, 17 King Research Macadamia.....................10, 11 Malibu C Wellness Marianna

Marilyn Brush Martino Mason Pearson Mediceuticals Milbon............................14, 15 MIN Moroccanoil Morris Flamingo Mutual Neuma..................................35 Nufree Nudesse.....................31 Onesta..................................37 OPI Oster Palladio Penguin Clip Privé...............................26, 27 Product Club..........................36 ProTools Pure Blends Rejuvenol RiCi.......................................38 Roux Rudolph Salon Tech.............................37 Scruples..........................28, 29 Seche Skin Research Soma Sparks..................................37 Spornette Style Edit...............................18 T3 Tend Skin Terax TheraBath Therapro Tresemme TruBeauty TruDesign Turbo Tweezerman Wahl Wella Wet Brush White Sands X Fusion YCC Z.One Concept.................24, 25 Zotos

4 EASY WAYS TO ORDER 1. E-Mail us at [email protected] 2. Contact your Tru Beauty Concepts Sales Consultant 3. Call our Customer Service Department at (888) 371-5040 4. Visit any of our 5 convenient locations:

Southampton, Cockeysville, Rockville, Richmond, Salisbury

2

Not all products available in all territories – contact us for more information. Not responsible for typographical errors. Pictures may not exactly match advertised promotions. Promotions limited to on-hand quantities unless otherwise specified. TBC reserves the right to correct errors and limit quantities. All material contained herein is subject to trademark and copyright protection. Copyright 2015 Tru Beauty Concepts, Inc. All rights reserved. North version.

39

EUGENE PERMA

38

3

SPARKS

|

ONESTA

|

CND

|

SALON TECH

TRU SAVINGS

SAVE 17%

COLOR SALE Choose from: • Purple Passion • Rad Raspberry • Electric Blue • Green Ivy • Crystal Clear • Pink Kiss • Magenta Mania • Red Hot • Orange Crush • Sunburst Yellow • NEW! Red Velvet • NEW! Mermaid Blue • NEW! Key Lime • NEW! Starbright Silver • NEW! Wild Flamingo

$

SAVE 17%

SAVE 25%

4.95 each

$5.95 value

Shellac Aurora Holiday Collection Includes: • Nordic Lights • Winter Glow

Salon Tech Silicone 450 1”

SolarOil Aurora Holiday Minis POP Display

Salontech Featherlight 2800 Dryer

SAVE 20%

Includes: 40 Solar Oil Minis .125 oz.

• Glacier Mist • Tundra

SAVE 23%

$

$

15.95 each

Vinylux POP Aurora Holiday Collection Includes: 2 Nordic Lights 2 Winter Glow 2 Glacier Mist

$

49.95 display

CND-19-SOAHD

SAT-09-S1

SAT-09-F2800

Vinylux System Prepack

Salontech Titanium 450 Xtreme 1” or 1.5”

Salontech Silicone 450 Xtreme 1” or 1.5”

• Safe Heating Control Technology provides a more stable, safe and durable heating • Perfect Multi-Styler ideal for straightening and curling • Auto shut-off motion sensor (60 minutes)

• 3-Silicone Bar technology provides perfect tension while conditioning the cuticle, results are straighter, silkier hair • Safe Heating Control Technology provides a more stable, safe and durable heating

Includes: 1 Vinylux Weekly Top Coat 0.5 oz. 1 ScrubFresh 2 oz. 1 Offly Fast Nourishing Remover 2 oz. 2 Bottles of Vinylux (your choice)

4

$ CND-19-VAHC

79.99 each

$99.99 value

2 Tundra 2 Weekly Top Coat

52.50 display

$

$129.99 value

SAVE 28%

$

99.99 each

15.75 deal

$21.75 value

$

CND-21-VSPD

55.99 each

$69.99 value

SAT-09-TX1, SAT-09-TX15

Tru Beauty Concepts - Trusted, Respected, Unique

SAVE 20%

$

55.99 each

$69.99 value

SAT-09-SX1, SAT-09-SX15

SAVE 20%

Not all products available in all territories. Contact us for more information.

37

TRU SAVINGS

BLOW

|

PRODUCT CLUB

BLOW PRO | PRODUCT CLUB

BUY 2, GET 1 FREE BLOWPRO PRODUCTS

SAVE 33%

Thermal Colour Wraps • A foil alternative

Highlighting Paper Wraps 250 pack SAVE 15%

4” x 7” (PRD-10-HP47) $ box $4.79 value

3.83

4” x 10” (PRD-10-HP410) $ box $6.35 value

Choose from: • 8” Length 300 ct. (PRD-10-CW8) • 12” Length 225 ct. (PRD-10-CW12)

$

SAVE 20%

5.08

4” x16” (PRD-10-HP416)

13.55 ea.

$

7.64

box $9.55 value

$15.95 value

NEW & IMPROVED! ColorWhip Electric Color Mixer Cleanse and Nourish: Blow Up Daily Volumizing Shampoo 8 oz. (BHC-02-BW6) Blow Up Daily Volumizing Conditioner 8 oz. (BHC-03-BN6) Hydra Quench Daily Hydrating Shampoo 8 oz. (BHC-03-BW7) Hydra Quench Daily Hydrating Conditioner 8 oz. (BHC-03-BN7) Damage Control Daily Repairing Conditioner 8 oz.(BHC-03-BN8) Prep and Style: Heat Is On Protective Daily Primer 8.5 oz. (BHC-12-BC6) Ready Set Blow Express Blow Dry Lotion 4 oz. (BHC-12-BC12) You Only Smoother Advanced Smoothing Spray 5 oz. (BHC-12-BC14) Blow Up Root Lift Concentrate 4.7 oz. (BHC-12-BC7) Blow Up Thickening Mist 8.5 oz. (BHC-12-BC8) Beach Blow Texturizing Mist 8.5 oz. (BHC-12-BC11) Body By Blow No Crunch Volumizing Mousse 5 oz. (BHC-12-BC13) Finish and Refresh: Weather Girl Anti-Frizz Serum 2 oz. (BHC-12-BF9) Mane Tame Weightless Pomade 4 oz. (BHC-12-BF11) Time To Shine 3-D Illuminating Mist 4 oz. (BHC-12-BF8) Blow Back Time Aging Density Spray 4 oz. (BHC-12-BF12) Textstyle Dry Texture Spray 5.6 oz. (BHC-12-BF10) Blowout Serious non-stick Hair Spray 10 oz. (BHC-05-BF5) After Blow Strong Hold Finishing Spray 10 oz. (BHC-05-BF6) Faux Dry Dry Shampoo 1.7 oz. (BHC-02-BW5) Faux Dry Dry Conditioner 1.7 oz. (BHC-03-BW10) Faux Dry Refreshing Mist 1.7 oz. (BHC-12-BW15) Back Bar: Blow Up Daily Volumizing Shampoo Liter (BHC-02-BB8) Blow Up Daily Volumizing Conditioner Liter (BHC-03-BB10) Hydra Quench Daily Hydrating Conditioner Liter (BHC-03-BB14) Damage Control Daily Repairing Shampoo Liter (BHC-02-BB16) Damage Control Daily Repairing Conditioner Liter (BHC-03-BB18)

$

SAVE 10%

• New and improved motor and power supply • Mix any color or bleach to produce a perfect, creamy consistency in seconds! • Eliminates breathing in fumes and splattering System includes: 1 Mixer Lid 4 Bowls 4 Brushes 1 A/C Power Supply

$

71.95 deal

$79.95 value PRD-10-CLWHP

NEW! AloeEssence Disposable Vinyl Gloves 50 pack

• AloeEssence Complex is infused inside gloves • Available in: Small PRD-10-AV50S Medium PRD-10-AV50M

SAVE 17%

Caps on a Roll 500 count • Perforated edge for easy separation • 15.5” x 12”

SAVE 20%

17.90-$50.00 deal

$26.85-$75.00 value

BUY 2, GET 1 FREE

$

Blowpro Tools

Choose from: • Titanium Style Dryer (BHC-09-DRYER) • Titanium Flat Iron (BHC-09-FIRON) • Titanium Curling Wand (BHC-09-WAND)

SAVE 33%

$

159.90 deal

$239.85 value

36

4.99 box

$

$45.00 value

Applicator Bottles 3 count

Bottle Brush Set

• Multi-color caps for easy identification • Extra long, straight tip cap

• Perfectly sized to fit most applicator bottles • Extended handle length means less stress on wrist • Unique cap SAVE cleaning brush 20% easily removes color from cap tip

SAVE 20%

Pretty Little Liars Actress

LUCY HALE’S Favorite Tool!

36.00 box

$5.99 value

$

7.98 set

$9.98 value

Tru Beauty Concepts - Trusted, Respected, Unique

$

PRD-10-PCROLL

7.96 deal

$9.95 value PRD-10-AB3

PRD-10-GGBCB

Not all products available in all territories. Contact us for more information.

5

NEUMA

THE BACKS OF EACH HOLIDAY DUO BOX, WHEN LINED UP, CREATE A BEAUTIFUL VILLAGE WINTER SCENE.

HOLIDAY DUOS neuSmooth Holiday Duo

SAVE 25%

Tame & Smooth Frizzy Hair Includes: 1 neuSmooth Shampoo 10.1 oz. 1 neuSmooth Leave-on Condition 8.5 oz.

$

20.25 duo NEU-19-H15SM

SAVE 25%

Hydrate & Replenish Dry Hair Includes: 1 neuMoisture Shampoo 10.1 oz. 1 neuMoisture Condition 8.5 oz.

19.50 duo NEU-19-H15MO

reNeu Holiday Travel Duo

Includes: 1 neuSmooth Shampoo 2.5 oz. 1 neuSmooth Leave-on Condition 2.5 oz. SAVE

Includes: 1 reNeu Shampoo 2.5 oz. 1 reNeu Condition 2.5 oz.

duo $10.00 value

duo $9.00 value

$

No need to change color formulations

SAVE 25%

Volumize & Add Fullness

19.50

duo $26.00 value

NEU-19-H15VL

SALES START AT THE BACKBAR neuSmooth Shampoo 64 oz.

One step rebuilds and repairs the bonds of the hair.

No interference with lightener

NEU-19-H15RE

neuVolume Holiday Duo

$

neuSmooth Holiday Travel Duo

19.50

duo $26.00 value

Includes: 1 neuVolume Shampoo 10.1 oz. 1 neuVolume Condition 8.5 oz.

$26.00 value

IN THE USA

For All Hair Types

$

neuMoisture Holiday Duo

Can be used in all color and lightening services*

SAVE 25%

Includes: 1 reNeu Shampoo 10.1 oz. 1 reNeu Condition 8.5 oz.

$28.00 value

$

reNeu Holiday Duo

8.00

20%

NEU-19-H15ST

$

7.20

neuSmooth Leave-on Condition 64 oz.

SAVE 30% SAVE 20% NEU-19-H15RT

neuMoisture Holiday Travel Duo

neuVolume Holiday Travel Duo

Includes: 1 neuMoisture Shampoo 2.5 oz. 1 neuMoisture Condition 2.5 oz.

Includes: 1 neuVolume Shampoo 2.5 oz. 1 neuVolume Condition 2.5 oz.

$

$

$

SAVE 30%

38.50 each

$55.00 value

$ NEU-02-SMO64

neuMoisture, neuVolume or reNeu Shampoo 64 oz.

42.00 each

$60.00 value

NEU-03-SMO64

neuVolume, neuVolume or reNeu Condition 64 oz.

No added processing time No permanent coating on the hair Strengthens damaged hair from the inside out

7.20

duo $9.00 value

SAVE 20%

NEU-19-H15MT

7.20

duo $9.00 value

SAVE 20%

NEU-19-H15VT

neuMoisture Shampoo (NEU-02-MOI64) neuVolume Shampoo (NEU-02-VOL64) reNeu Shampoo (NEU-02-REN64)

$

31.50 each

SAVE 30%

$45.00 value

neuMoisture Condition (NEU-03-MOI64) neuVolume Condition (NEU-03-VOL64) reNeu Condition (NEU-03-REN64)

$

35.00 each

SAVE 30%

$50.00 value

*Refer to manufacturer instructions. Perform a strand test prior to use.

6

Tru Beauty Concepts - Trusted, Respected, Unique

Not all products available in all territories. Contact us for more information.

35

1-888-371-5040 | www.trubeautyconcepts.com KERATIN COMPLEX

Natural Keratin Smoothing Treatment Try-Me Kit

VitalShot

THE BOND REBUILDER

Kit includes: 1 Natural Keratin Smoothing Treatment 4 oz. 1 Clarifying Shampoo 4 oz. 1 Keratin Color Care Shampoo 3 oz. 1 Keratin Color Care Conditioner 3 oz.

• One concentrated dose of Keratin rebuilds and repairs the bonds of the hair. • One formula, four unique services: can be used in all color and lightening services, no need to change color formulations, no added processing time and no permanent coating on the hair.

$

SAVE 33%

32.00 each

$48.00 value

KCX-03-VSA10

Smooth Appreciation Deal

The Signature Smoothing Kit

Purchase: 1 Natural Keratin Smoothing Treatment 32 oz. Receive FREE: 12 Keratin Color Care Shampoo and Conditioner Travel Valet 12 Keratin Complex Shopping Bags 12 Infusion Keratin Replenisher Samples 25 Smoothing Menu of Services Rack Cards 25 Salon Referral Cards 25 Salon Gift Cards 1 Training Manual 1 Vitalshot Protocol Brochure SAVE

$

350.00 kit

$446.00 value

22%

KCX-21-SAD

SAVE 26%

Purchase: 1 Natural Keratin Smoothing Treatment 16 oz. Receive FREE: 1 Natural Keratin Smoothing Treatment for Blonde Hair 1 Clarifying Shampoo 12 oz. 5 Menu of Services Rack Cards

$

200.00 kit

$272.00 value

$

60.00 kit

KCX-19-TSSK

$

50.00 kit

15.00 kit

Purchase: 1 Tub It’s a Blonde Thing Keratin Lightening System Powder 1 lb. 5 Kerahold Permanent Hair Color (pre-selected top shades 5N, 6G, 6K, 7N, 7A) 5 KeraBrilliance Demi-Glaze Liquigel Color (pre-selected top shades Clear, 5R, 6K, 7N, 9N) Receive FREE: 1 It’s a Blonde Thing Developer 10 volume 1 KeraHold Developer 20 volume 1 Demi-Glaze Activator 1 each of the Demi-Glaze Demi-Permanent Hair Color (9n, 10N, 10V, 9NB, 10NB, Clear) 1 each of the Metamorfix Extreme Direct Pigments (VV, CC, RR, GG, RV) 1 Color Therapy Product Knowledge Guide 1 Timeless Color Brochure 1 Keratin Complex Brand Booklet

Purchase: 1 Tub It’s a Blonde Thing Keratin Lightening System Powder 1 lb. Receive FREE: 1 It’s a Blonde Thing Developer 30 volume 1 Color Therapy Product Knowledge Guide 1 Timeless Color Brochure

$201.95 value

$

KCX-19-EBOTM

Kit includes: 1 Infusion Keratin Replenisher 1.7 oz. 1 Keratin Color Care Shampoo 3 oz. 1 Keratin Color Care Conditioner 3 oz.

It’s a Blonde Thing Try Me

91.95 deal

Kit includes: 1 Express Blow Out 4 oz. 1 Clarifying Shampoo 4 oz. 1 Keratin Color Care Shampoo 3 oz. 1 Keratin Color Care Conditioner 3 oz.

BEST-EVER BLOWOUT KIT

Color Therapy Collection Deal

$

KCX-19-KSTTM

Express Blow Out Try-Me Kit

SAVE 54%

KCX-21-CTCK

$

24.50 deal

$30.50 value

KCX-19-BEBOK

Fall Lightener Deal SAVE 20%

Purchase: 3 Tub It’s a Blonde Thing Keratin Lightening System Powder 1lb. Receive FREE: 1 Express Blow Out 4 oz. 1 It’s a Blonde Thing Developer 10 volume 1 It’s a Blonde Thing Developer 30 volume

$ KCX-21-IABTM

74.00 deal

$137.00 value

SAVE 46% KCX-21-FLD

SAVE 15% ON THESE KERATIN COMPLEX STYLING TOOLS Transformer Interchangeable Styling Rod Revolutionary styling system with 3 interchangeable barrels to create long lasting, versatile texture with brilliant shine.

$

101.15 ea.

$119.00 value

34

Hydradry Dual Ion + Ceramic Professional Smoothing Dryer

The ultimate, state-of-the-art styling tool from Keratin Complex

A lightweight, professional-grade dryer with the latest in heat and ionic technology for versatile styling and smooth results.

$ KCX-09-TISR

109.65 ea.

$129.00 value

Stealth IV Next-Generation Digital Smoothing + Straightening Iron

$ KCX-09-HDBD

Tru Beauty Concepts - Trusted, Respected, Unique

110.50 ea.

$130.00 value

KCX-09-STEIV

Not all products available in all territories. Contact us for more information.

7

HOPE ESSENTIALS

1-888-371-5040 1-888-371-5040 || www.trubeautyconcepts.com www.trubeautyconcepts.com

TRY THESE SIZZLING-HOT STYLES

ROUNDTABLE

MAKE THE Season Bright WITH BABE HAIR EXTENSIONS

CREATE ENDLESS LOOKS WITH OR WITHOUT COMMITMENT THIS HOLIDAY SEASON WITH BABE HAIR EXTENSIONS. WHETHER IT’S A NEW COLOR, MORE VOLUME, OR MORE LENGTH ON YOUR WISH LIST, BABE HAIR HAS SOMETHING FOR EVERY CLIENT AND EVERY REQUEST.

Short-term: Clip-Ins - the most popular form of hair

Long-term: For a holiday look that lasts throughout the holiday

extensions - are meant to be worn for a night on the

season, Babe Hair offers Tape-In, Fusion, and I-Tip extensions.

town or a day out with the crowd, and should be taken

These hair extension types are meant to last 6-8 weeks

out before bed. For the woman looking to make a

depending on the growth rate of the natural hair. Babe Hair has

statement at her holiday get-togethers, Clip-Ins will do

specifically designed each one to cater to all hair types, from

just that. Leaving the hair down with more length and

thin to coarse or short to long. By avoiding the use of chemicals

volume or accomplishing a fancy up-do, Babe Hair

and glues, Babe Hair extensions are extremely gentle and safe

Clip-Ins provide versatility and comfort. Because they

on natural hair through the coloring process.

This Season!

are 100% Human hair, they can be styled with any tool and product.

Application time: 30 minutes to 2 hours

Application time: 5-10 minutes

How-to: For Tape-In; sandwich sections of the client’s hair

How-to: Following the instructions on the package,

I-Tip; place a strand (about the same amount of hair as the

between two wefts of hair bonded by an adhesive strip, For

section hair into 4 parts. Take the lower section and

extension stand) of the natural hair with a single extension

backcomb the hair. Place the clips (attached on the

strand inside of a bead and clamp them flat. For Fusion;

weft) to the head, pressing firmly to secure each one in

connect extensions to hair with keratin bonds 9yes, that same

place. Follow the same steps with each section.

keratin protein that your hair is made of!) Each extension strand comes pre-tipped with the keratin bond ready to go. Each strand is individually attached for 360 degrees movement and ultimate styling potential.

LEARN ALL THE TRICKS

FROM BABE’S Main Gal!

Meet Kari: Kari Fuller is a 16-year seasoned stylist and educator and the Director of Education for Babe Hair Extensions. Based out of St. George, Utah. Kari runs her own beauty school - (Hairitage Hair Academy)- where she trains students to work with each of Babe’s three professional hair extension methods. Throughout the year, Kari travels to trade shows and education events with the Babe Elite styling team, demonstrating installation techniques and acting as a spokeswoman for the Babe brand. You can see her in action in Babe’s online education series for both hair extensions and lash extensions. 8

33

COLOR PROOF

HOPE ESSENTIALS

1-888-371-5040 | www.trubeautyconcepts.com

TRY THESE SIZZLING-HOT STYLES

ROUNDTABLE

MAKE THE Season Bright WITH BABE HAIR EXTENSIONS

CREATE ENDLESS LOOKS WITH OR WITHOUT COMMITMENT THIS HOLIDAY SEASON WITH BABE HAIR EXTENSIONS. WHETHER IT’S A NEW COLOR, MORE VOLUME, OR MORE LENGTH ON YOUR WISH LIST, BABE HAIR HAS SOMETHING FOR EVERY CLIENT AND EVERY REQUEST.

SAVE 21% on Shampoo and Condition Banded

Duo 25.4 oz. PLUS ClearItUp Packette

extensions—are meant to be worn for a night on the

season, Babe Hair offers Tape-In, Fusion, and I-Tip extensions.

town or a day out with the crowd, and should be taken

These hair extension types are meant to last 6-8 weeks

out before bed. For the woman looking to make a

depending on the growth rate of the natural hair. Babe Hair has

statement at her holiday get-togethers, Clip-Ins will do

specifically designed each one to cater to all hair types, from

just that. Leaving the hair down with more length and

thin to coarse or short to long. By avoiding the use of chemicals

volume or accomplishing a fancy up-do, Babe Hair

and glues, Babe Hair extensions are extremely gentle and safe

Clip-Ins provide versatility and comfort. Because they

on natural hair through the coloring process.

Choose from: SuperRich Moisture Shampoo & Condition 25.4 oz. (CPF-19-SRD25) SuperPlump Volumizing Shampoo & Condition 25.4 oz. (CPF-19-SPD25)

and product.

Application time: 30 minutes to 2 hours

$

Application time: 5-10 minutes

How-to: For Tape-In; sandwich sections of the client’s hair

How-to: Following the instructions on the package,

OR CrazySmooth Anti-Frizz Shampoo & Condition 25.4 oz. (CPF-19-CSD25) TruCurl Protecting Shampoo & Condition 25.4 oz. (CPF-19-TCD25)

I-Tip; place a strand (about the same amount of hair as the

between two wefts of hair bonded by an adhesive strip. For

section hair into 4 parts. Take the lower section and

extension stand) of the natural hair with a single extension

backcomb the hair. Place the clips (attached on the

strand inside of a bead and clamp them flat. For Fusion;

weft) to the head, pressing firmly to secure each one in

connect extensions to hair with keratin bonds (yes, that same

place. Follow the same steps with each section.

keratin protein that your hair is made of!) Each extension strand strand is individually attached for 360 degrees movement and ultimate styling potential.

FROM BABE’S Main Gal!

Meet Kari: Kari Fuller is a 16-year seasoned stylist and educator and the Director of Education for Babe Hair Extensions. Based out of St. George, Utah, Kari runs her own beauty school—(Hairitage Hair Academy)—where she trains students to work with each of Babe’s three professional hair extension methods. Throughout the year, Kari travels to trade shows and education events with the Babe Elite Styling Team, demonstrating installation techniques and acting as a spokeswoman for the Babe brand. You can see her in action in Babe’s online education series for both hair extensions and lash extensions.

59.75 set

$82.00 value

NEW! SuperRich End Mender 3.4 oz.

$

47.20 duo

$59.50 value

51.20 duo

BUY 3, GET 1 FREE FiberBlast Texture Creme 2.5 oz.

$

39.00 deal

$52.00 value

CPF-21-FB3+1

BUY 3, GET 1 FREE HeatProof Anti-Frizz Blow Dry Creme 6.7 oz.

CPF-19-BATBS

CPF-21-HP3+1

96.00 deal

$

57.00 deal

$76.00 value

WickedGood Weightless Shine Spray 5.2 oz. SAVE 20%

$ SAVE 24%

BUY 3, GET 1 FREE RuleBreaker Firm Flexible Wax 1.7 oz.

54.00 deal $67.50 value

$

CPF-21-SREMD

BUY 4, GET 1 FREE

52.00 /5

$65.00 value CPF-21-WG4+1

BUY 4, GET 1 FREE HardCore Epic Hold Hairspray 9 oz.

SAVE 25%

SAVE 20%

36.00 deal

$

46.00 deal

$48.00 value

$57.50 value

CPF-21-DS4+1, CPF-21-RX4+1

CPF-21-RB3+1

CPF-21-HC4+1

SuperRich Holiday Trio Box

SuperPlump Holiday Trio Box

Crazy Smooth Holiday Trio Box

SAVE 32%

Purchase: 1 SuperRich Moisture Shampoo 10.1 oz. 1 SuperRich Daily Moisture Intensive Treatment 6.7 oz. Receive FREE: 1 SuperRich Moisture Condition 8.5 oz.

46.50 deal

$62.00 value

Humidity RX Anti-Frizz Weatherproof Spray 5 oz. OR DrySpell Color Protect Dry Shampoo 6.7 oz.

SAVE 33%

SAVE 25%

$

$

CPF-21-CIUD

BUY 4, GET 1 FREE

SAVE 25%

Purchase: 6 ClearItUp Detox Shampoo 10.1 oz. Receive FREE: 1 ClearItUp Detox Shampoo 25.4 oz.

$125.50 value

$64.50 value

Purchase: 3 SuperRich End Mender 3.4 oz. Receive Free: 1 SuperRich End Mender 3.4 oz. 1 Easel Card

$

ClearItUp Detox Shampoo 10.1 oz. with FREE 25.4 oz.

SAVE 25%

LEARN ALL THE TRICKS

BUY 3, GET 1 FREE

Purchase: 1 Baobab Heal & Repair Shampoo 8.5 oz. 1 Baobab Heal & Repair Condition 8.5 oz. 1 Baobab Heal & Repair Leave-In Treatment 5.1 oz. Receive FREE: 1 Luxury Microfiber Hair Towel

$

Long-term: For a holiday look that lasts throughout the holiday

comes pre-tipped with the keratin bond ready to go. Each

32

SAVE 27%

Short-term: Clip-Ins—the most popular form of hair

are 100% human hair, they can be styled with any tool

This Season!

Baobab Heal & Repair Boxed Set

$

33.00 trio

$49.00 value

Purchase: 1 SuperPlump Volumizing Shampoo 10.1 oz. 1 SuperPlump Volumizing Condition 8.5 oz. Receive FREE: 1 TextureCharge Color Protect Texture & Finishing Spray 6.7 oz.

$ CPF-19-HSRTB

SAVE 26%

32.00 trio

$47.00 value

Tru Beauty Concepts - Trusted, Respected, Unique

Purchase: 1 CrazySmooth Anti-Frizz Shampoo 10.1 oz. 1 CrazySmooth Anti-Frizz Condition 8.5 oz. Receive FREE: 1 WickedGood Weightless Shine Spray 5.2 oz.

$ CPF-19-HSPTB

37.00 trio

$50.00 value

CPF-19-HCSTB

Not all products available in all territories. Contact us for more information.

9

1-888-371-5040 |ALOXXI www.trubeautyconcepts.com ALOXXI | MANUFACTURER | NUFREE

TRU SAVINGS

BUY 2 & SAVE 25% NEW & IMPROVED Working Hairspray

Now you can protect hair from heat styling up to 428˚ while creating your favorite styles. This anti-humidity working hairspray provides long-lasting flexible hold and a light shine. Now with a fresh floral and green cirtus fragrance.

$

13.50 /2

$18.00 value ALX-21-WSPD

FREE ESSENTIAL 7 OIL DRY OIL SHINE MIST 3.4 OZ. Purchase 6 or more tubes of Demi Permanent Colour and Receive 1 Essential 7 Oil Dry Oil Shine Mist 3.4 oz. FREE!

+

Working Hairspray Travel Size Counter Display

Quick Lift Lightener

Create natural looking highlights in a flash with our 2 step lightening system designed to lift hair up 10 5 levels in 15 minutes

Includes: 9 Working Hairspray 1.5 oz. 1 Display

$

36.00

$

ALX-19-WSD50

$36.00 value

Hydrating Holiday Duo SAVE 23%

15.00 duo

$19.50 value

10

27.00 each

display

$

SAVE 25%

ALX-21-QLLS

Volume Holiday Duo OR Essential 7 Oil Holiday Duo

$

17.50 duo

$22.50 value ALX-19-HHDB

SAVE 22%

ALX-19-VHDB, ALX-19-E7HDB

Tru Beauty Concepts - Trusted, Respected, Unique

Not all products available in all territories. Contact us for more information.

31

1-888-371-5040 | www.trubeautyconcepts.com MACADAMIA

NEW! Aerosols Minis Display 50% OFF BACK BAR LITERS

TRAVEL IN STYLE WITH MACADAMIA PROFESSIONAL!

Macadamia Pro Liters Choose From: • Weightless Moisture Shampoo 33.8 oz.

(MAC-02-WM33)

• Weightless Moisture Conditioner 33.8 oz. (MAC-03-WM33)

• Nourishing Moisture Shampoo 33.8 oz. (MAC-02-NM33)

• Nourishing Moisture Conditioner 33.8 oz. (MAC-03-NM33)

• Ultra Rich Moisture Shampoo 33.8 oz. (MAC-02-UM33)

• Ultra Rich Moisture Conditioner 33.8 oz.

Purchase: 6 Style Lock Strong Hold Hairspray 1.5 oz. 6 Style Extend Dry Shampoo 1.5 oz. 6 Tousled Texture Finishing Spray 1.5 oz. 6 Flex Hold Shaping Spray 1.5 oz. 6 Anti-Humidity Spray 1.5 oz. Receive FREE: 1 Countertop Display

(MAC-03-UM33)

12.50 each

$

HOLIDAY TRIOS

HELP CLIENTS TO “GET THE LOOK” AT HOME WITH EVERYTHING THEY NEED TO CREATE THE PERFECT AT HOME BLOWOUT!

$

$25.00 value

Weightless Moisture Trio MAC-19-H15WM

Includes: 1 Weightless Moisture Shampoo 10 oz. 1 Weightless Moisture Conditioner 10 oz. 1 Weightless Moisture Oil Mist 5 oz. Receive FREE: 1 Scented Candle

150.00 display

Suggested Retail Price: $10.00 each

GIFT IDEA!

MAC-19-TSAD

OR Nourishing Moisture Trio MAC-19-H15NM

Includes: 1 Nourishing Moisture Shampoo 10 oz. 1 Nourishing Moisture Conditioner 10 oz. 1 Nourishing Moisture Oil Spray 4.2 oz. Receive FREE: 1 Scented Candle

$

37.98 trio

Ultra Rich Moisture Trio MAC-19-H15UM

Includes: 1 Ultra Rich Moisture Shampoo 10 oz. 1 Ultra Rich Moisture Conditioner 10 oz. 1 Ultra Rich Moisture Masque 8 oz. Receive FREE: 1 Scented Candle

$ 30

40.00 trio

The Perfect Blow Dry Kit Purchase: 1 Blow Dry Lotion 6.7 oz. 1 Dry Shampoo 5 oz. 1 Nourishing Moisture Oil Treatment 4.2 oz. Receive FREE: 1 Macadamia Professional No Tangle Brush

$

23.00 kit

$51.98 value

Tru Beauty Concepts - Trusted, Respected, Unique

SAVE 56%

MAC-19-H15BO

Not all products available in all territories. Contact us for more information.

11

BIANCO

SCRUPLES

NEW! Complete Recovery Treatment Masque 25 oz.

Pantone® 428

Expand your backbar services and help restore moisture and strength to clients’ chemically treated or damaged hair.

Pantone® 431

$

FREE 25 OZ. COMPLETE RECOVERY TREATMENT MASQUE Purchase: 4 Complete Recovery Treatment Masque 8 oz. Receive FREE: 1 Complete Recovery Treatment Masque 25 oz.

$

48.00 /5

$

$ SCR-21-CR425

SAVE up to

21%

54.00

Purchase: 12 High Definition Gel Color Receive FREE: 1 Complete Recovery Treatment Masque 25 oz.

108.00 deal

DECEMBER ONLY!

$136.00 value SCR-21-12HDC

BUY 1, GET 1 50% OFF Renewal Hair Therapy Polish

BUY 1, GET 1 50% OFF Hypershine Repair Spray 4.2 oz.

$

MILK PROTEIN Delivers manageability and body of the hair along with increased hydration and elasticity. WHEAT PROTEIN Conditions hair with its moisture retention and film forming properties, which greatly improve the body, shine, and smoothness of the hair. CERAMIDE Repairs signs of damage without weighing the hair down.

WHEAT PROTEIN

CERAMIDE

Mythic Shampoo 33.8 oz. 

$14.95

12

ISL-02-MYT33

Glorious Shampoo 33.8 oz. 

$14.95

ISL-02-GLR33

Epic Conditioner 33.8 oz.

Iconic Cream 16.9 oz.

Supreme Mask 16.9 oz.

ISL-03-EPC33

ISL-03-ICN16

ISL-03-SPR16

$15.95

$15.95

$15.95

$

12.75 /2

$18.00 value

$17.00 value

SCR-21-HRS50

SCR-21-RHP50

PURCHASE 6 PERMS AT $3.50 EACH! Effects & Renewal Perms Choose from: • Effects Buffered Perm System (normal or tinted) • Renewal Conditioning Perm (normal or tinted)

$ MILK PROTEIN

13.50 ea.

21.00 deal

$26.70 value MIX-N-MATCH

SAVE 21%

$

12.00 /2

$16.00 value

BUY 1, GET 1 50% OFF Soothing Polish Conditioning Serum 3.4 oz. SAVE 25%

$ SCR-21-PHP50

SAVE 25%

$

15.00 /2

$20.00 value

Choose from: • Centura 1 Acid Perm • Centura 2 Non-Thio Perm • Centura 3 Buffered Alkaline Perm

24.00 deal

$36.00 value MIX-N-MATCH

Tru Beauty Concepts - Trusted, Respected, Unique

13.50 /2

$18.00 value

SCR-21-SPS50

BUY 1, GET 1 50% OFF White Tea Magical Serum 5 oz.

BUY 1, GET 1 50% OFF White Tea Velvet Molding Glass

PURCHASE 6 PERMS AT $4.00 EACH! Centura 1, 2 & 3

$

NOVEMBER ONLY!

SCR-21-24TIC

SAVE 25%

SAVE 25%

SAVE 25%

156.00 deal

BUY 1, GET 1 50% OFF Pearl Finish Humectant Pomade 1.24 oz.

OR

OR

OR

$183.00 value

deal $66.00 value SCR-21-6HDCR

$

78.00

Purchase: 24 True Integrity Crème Colour Receive FREE: 1 Complete Recovery Treatment Masque 25 oz.

FREE COMPLETE RECOVERY WITH HIGH DEFINITION PURCHASE! Purchase: 6 High Definition Gel Color Receive FREE: 1 Complete Recovery Treatment Masque 8 oz.

up to

15%

deal $90.00 value SCR-21-12TIC

OR

$76.00 value

SCR-03-PCR25

SAVE

Purchase: 12 True Integrity Crème Colour Receive FREE: 1 Complete Recovery Treatment Masque 8 oz.

$

SAVE 37%

28.00 ea.

FREE COMPLETE RECOVERY WITH TRUE INTEGRITY PURCHASE!

SAVE 25% $

17.25 /2

$23.00 value SCR-21-VMG50

SAVE 33%

SCR-21-MGS50

Texture Fusion Perm

SAVE 36%

Includes: 6 Texture Fusion Perms 1 Texture Fusion Sponge Kit

$

30.00 deal

$47.00 value

SCR-21-6TF1K

Not all products available in all territories. Contact us for more information.

29

ALFAPARF

Bleach & Soothing Infusion

SAVE 44%

Purchase: 24 EOC Cube Color Tubes Receive FREE: 4 EOC Cube Color Tubes (9.2, 6.23, 8.23, 5.62) 1 Metamorphosis Brochure 1 Metamorphosis Display 1 SDL Back Bar Trio (your choice below)

Purchase: 1 EQ. Supermeches +Bleach Receive FREE: 1 EQ. Supermeches+Bleach (same as purchased) 1 EQ. Soothing Infusion 12 x .43 oz. Choose from: • EQ Supermeches+ 14.1 oz. (EQT-21-NDS) • EQ Supermeches+ No Ammonia 14.1 oz. (EQT-21-NDSNA) • EQ Supermeches+ Fast Cream 17.63 oz. (EQT-21-NDSFC) • EQ Supermeches+ High Lift 14.1oz. (EQT-21-NDSHL)

$

Diamond Trio

APF-21-METCD

1 Diamond Illuminating Shampoo 33.8 oz. 1 Diamond Illuminating Conditioner 33.8 oz. 1 Diamond Illuminating Mask 16.9 oz.

24.00 deal

$74.00 value

Moisture Trio

50% OFF OXID’O

APF-21-METCM

1 Moisture Nutritive Shampoo 33.8 oz. 1 Moisture Nutritive Conditioner 33.8 oz. 1 Moisture Nutritive Mask 16.9 oz.

Reconstruction Trio

Choose From: • Oxid’o 10 Volume 33.8 oz. (APF-04-10V) • Oxid’o 20 Volume 33.8 oz. (APF-04-20V) • Oxid’o 30 Volume 33.8 oz. (APF-04-30V) • Oxid’o 40 Volume 33.8 oz. (APF-04-40V)

$

3.48 each

$

$6.95 value

166.80 deal

IL Salone Introductory Package

ON SDL IN-SALON TREATMENTS!

Diamond Illuminating Essential Oil 12x .43 oz.

Diamond Illuminating Shine Lotion 12x .43 oz.

Reconstructive SOS Emergency Oil 6x .43 oz.

Reconstructive Reparative Lotion 6x .43 oz.

SDL-03-DIEOV

$

279.90 deal

$480.50 value

28

$297.60 value

SAVE 33%

NEW!

Purchase at $9.33 each: 6 Mythic Shampoo 33.8 oz. 6 Glorious Shampoo 33.8 oz. 6 Epic Conditioner 33.8 oz. 6 Supreme Mask 16.9 oz. 6 Iconic Cream 16.9 oz. Receive FREE: 20 Glorious Shampoo Sachets .33 oz. 20 Supreme Mask Sachets .33 oz. 2 Jar Pumps

APF-21-METCR

1 Reconstruction Repairing Shampoo 33.8 oz. 1 Diamond Illuminating Conditioner 33.8 oz. 1 Reconstruction Repairing Mask 16.9 oz.

SDL-03-DISLV

SDL-03-RRSEV

SDL-03-RRLV

SAVE 42% FOR THINNING HAI

Moisture Nutritive Essential Oil Rich 6x .43 oz. SDL-03-MNEOV

ISL-21-SOIP

$

8.67-$18.67 each

Tru Beauty Concepts - Trusted, Respected, Unique

R

Scalp Energizing Lotion 12x .43 oz. SDL-03-SELV

$13.00-$28.00 value

Not all products available in all territories. Contact us for more information.

13

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eternally beautiful hair

An Award-Winning Experience PRI-19-H15DG

BIG SAVINGS! Plarmia Hairserum Treatment 2015 Health Beauty Awards Winner

PRI-21-HSWPP

Available now!

Large Bag Debut Promotion: Hairserum Shampoo & Treatment (Oct/Nov) $360 ($720 value) / MLB-21-PHSLB 2500mL

84.5

2500

Shampoo F/M $72 (84.5 fl oz)

2500g

88.2

2500

Treatment F/M $108 (88.2 oz)

Buy Retail Size ($360.00 value):

6 Hairserum F Shampoo (6.8 fl oz) --- $72 6 Hairserum F Treatment (7.1 oz) --- $108 6 Hairserum M Shampoo (6.8 fl oz) --- $72 6 Hairserum M Treatment (7.1 oz) --- $108

Get Free Large Bags ($360.00 value):

1 Hairserum F Shampoo (84.5 fl oz) --- FREE 1 Hairserum F Treatment (88.2 oz) --- FREE 1 Hairserum M Shampoo (84.5 fl oz) --- FREE 1 Hairserum M Treatment (88.2 oz) --- FREE

All promotional items are final sale. No exchanges or returns.

PRI-21-HSKPP

14

27

MILBON

Beautiful Hair, Beautiful People

ELUJUDA EMULSION CREAM

MILBON HOLIDAY SPECIAL

The Elujuda Series Introduces New Creams.

Buy 10 Sets and Get 10 Sets Free!

Repair & Style.

Travel Size Duos: Shampoos and Treatments

Limited time offer. Available through December 30th, 2015

Starter Kit: The Complete Elujuda Series BUY: 5 Elujuda 5 Elujuda 5 Elujuda 5 Elujuda

Plarmia Hairserum___$80.00 ($160.00 value) Repair & Rejuvenate Emulsion Cream Emulsion+ Cream FO Oil MO Oil

RECEIVE FREE: 1 Elujuda Emulsion Cream 1 Elujuda Emulsion+ Cream 1 Elujuda FO Oil 1 Elujuda MO Oil

F Line:MLB-21-HHSFD M Line:MLB-21-HHSMD

Plarmia Moisture Balancing___$80.00 ($160.00 value) Gently cleanse & hydrate scalp MLB-21-HPMD

Inphenom___$80.00 ($160.00 value) Restore moisture & maintain vibrant color MLB-21-HID

Nue Due___$70.00 ($140.00 value)

$360.00 KIT $432.00 value

MLB-21-CESSK

Improve texture for all hair types

Silky:MLB-21-HSD Willow:MLB-21-HWD Velour:MLB-21-HVD Fresh: MLB-21-HFD

Nigelle ER___$70.00 ($140.00 value)

Starter Kit: Elujuda Emulsion Cream

Frizz-control for coarse hair

BUY: 5 Elujuda Emulsion Cream 5 Elujuda Emulsion+ Cream

MLB-21-HERD

RECEIVE FREE: 1 Elujuda Emulsion Cream 1 Elujuda Emulsion+ Cream

$180.00 KIT PRI-19-GTLLL

$216.00 value

MLB-21-EECSK

PLARMIA REFINING HAIRSERUM (IN-SALON) & HAIRSERUM (HOMECARE) BIG SAVINGS!

Introduction of New In-Salon Treatment Completes Milbon Plarmia’s Restorative Haircare Line. Salon Opener: Refining Hairserum & Hairserum

Starter Kit: Refining Hairserum (In-Salon)

Starter Kit: Hairserum (Homecare)

BUY: In-Salon Treatment: 1 Clear Spa Foam (11.3 Backbar Size) 2 Refining Hairserum #1 (21.2 Refill Bags) 1 each (F&M) Refining Hairserum #2 (21.2 Refill Bag) Hairserum Retail Size: 2 each (F&M) Hairserum Shampoo (6.8) 2 each (F&M) Hairserum Treatment (7.1) 1 each (F&M) Hairserum Oil (4.1)

BUY: In-Salon Treatment: 1 Clear Spa Foam (11.3 Backbar Size) 2 Refining Hairserum #1 (21.2 Refill Bags) 1 each (F&M) Refining Hairserum #2 (21.2 Refill Bag)

BUY: Hairserum Retail Size: 3 each (F&M) Hairserum Shampoo (6.8) 3 each (F&M) Hairserum Treatment (7.1) 3 each (F&M) Hairserum Oil (4.1)

RECEIVE FREE: In-Salon Treatment Empty Pumps: 1 Refining Hairserum #1 (Empty Pump) 1 each (F&M) Refining Hairserum #2 (Empty Pump) Hairserum Travel Size: 5 each (F&M) Hairserum Shampoo (1.7) 5 each (F&M) Hairserum Treatment (1.8)

RECEIVE FREE: Hairserum Backbar: 1 each (F&M) Hairserum 1 each (F&M) Hairserum 1 each (F&M) Hairserum 1 each (F&M) Hairserum 1 each (F&M) Hairserum Hairserum Travel Size: 5 each (F&M) Hairserum 5 each (F&M) Hairserum

RECEIVE FREE: In-Salon Treatment Empty Pumps: 1 Refining Hairserum #1 (Empty Pump) 1 each (F&M) Refining Hairserum #2 (Empty Pump) Hairserum Travel Size: 5 each (F&M) Hairserum Shampoo (1.7) 5 each (F&M) Hairserum Treatment (1.8) Hairserum Retail Size: 1 each (F&M) Oil (4.1)

$211.00 KIT $313.50 value

Shampoo (33.8 Refill Bag) Shampoo (Empty Pump) Treatment (35.3 Refill Bag) Treatment (Empty Pump) Oil (4.1 Retail Size) Shampoo (1.7) Treatment (1.8)

MLB-21-RHSSK

$306.00 KIT $638.00 value

MLB-21-HSSK

$373.00 KIT $517.50 value

MLB-21-HSRHS

“milbonusa” for our online video tutorial PRI-12-58

26

All promotional items are final sale. No exchanges or returns.

Tru Beauty Concepts - Trusted, Respected, Unique

F Line: Fine to Medium Hair M Line: Coarse Hair www.milbon-usa.com

milbon.us

milbonusa

Not all products available in all territories. Contact us for more information.

15

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Z ONE CONCEPT

Milk_Shake HOLIDAY DUOS Color Care Duo

Daily Care Duo

Includes: 1 Color Maintainer Shampoo 10.1 oz. 1 Color Maintainer Conditioner 10.1 oz.

Includes: 1 Daily Frequent Shampoo 10.1 oz. 1 Daily Frequent Conditioner 10.1 oz.

SAVE 21%

$

Milk_Shake HOLIDAY TRIOS

$

MLK-19-COLDU

Silver Tone Duo

SAVE 25%

Includes: 1 Silver Shampoo 10.1 oz. 1 Whipped Cream 6.8 oz.

15.00 duo

$20.00 value

15.00 duo

$20.00 value

MLK-19-SLVDU

Energizing Try Me Kit Purchase: 1 Energizing Shampoo 10.1 oz. 1 Energizing Treatment 4 x 0.4 oz. Receive FREE: 1 Energizing Conditioner 10.1 oz.

$

Includes: 1 Integrity Nourishing Shampoo 10.1 oz. 1 Integrity Nourishing Conditioner 10.1 oz.

$

16.00 duo

$24.00 value

SAVE 25%

MLK-19-DLYTR

Energizing Intro Deal

254.00 deal

MLK-21-ENGID

16

Damage Repair Trio

Includes: 1 Integrity Nourishing Shampoo 10.1 oz. 1 Integrity Nourishing Conditioner 10.1 oz. 1 Incredible Milk 5.1 oz.

SAVE 31%

$

SAVE 30%

24.00 trio

$35.00 value MLK-19-ITGTR

MLK-19-ITGDU

Milk_Shake MINI VERSIONS of your favorite hair products perfect for stocking stuffers! Purchase: 6 Leave In Conditioner 11.8 oz. 6 Whipped Cream 6.8 oz. 6 Incredible Milk 5.1 oz. Get for $1.00 each: 6 Leave In Conditioner 2.5 oz. 6 Whipped Cream 1.7 oz. 6 Incredible Milk 1.7 oz.

SAVE 27%

204.00 deal

$279.00 value

MLK-21-ENGTM

20.00 trio

$30.00 value

$

$48.00 value

$364.00 value

Includes: 1 Daily Frequent Shampoo 10.1 oz. 1 Daily Frequent Conditioner 10.1 oz. 1 Whipped Cream 6.8 oz.

Damage Repair Duo

36.00 kit

Purchase: 6 Energizing Shampoo 10.1 oz. 6 Energizing Treatment 4 x 0.4 oz. Receive FREE: 6 Energizing Conditioner 10.1 oz. 1 Energizing Shampoo 33.8 oz. 1 Energizing Conditioner 33.8 oz. 1 Energizing Treatment 4 x 0.4 oz. 6 Brochures 1 Shelf talker

Daily Care Trio

SAVE 33%

MLK-19-DLYDU

THANKS TO THE NATURALLY DERIVED ACTIVE INGREDIENTS WITH STIMULATING FEATURES AND A PROPER SCALP MASSAGE, MILK_SHAKE ENERGIZING BLEND PRODUCTS ENHANCE HAIR GROWTH GIVING MORE DENSITY TO THE HAIR

$

20.00 trio

$29.00 value

INTRODUCING... NEW! Milk_Shake Energizing Blend

$

Includes: 1 Color Maintainer Shampoo 10.1 oz. 1 Color Maintainer Conditioner 10.1 oz. 1 Leave-In Conditioner 11.8 oz.

$

SAVE 33%

$

Color Care Trio

SAVE 31%

MLK-19-COLTR

15.00 duo

$19.00 value

SAVE 25%

MLK-21-ND1MN

No Inhibition Purchase 3 select retail size No Inhibition products, get 3 of the same product travel size for $1 each! SAVE Choose From: • Smoothing Cream 6.7 oz. (NIH-21-NDSMC) • Glaze 7.6 oz. (NIH-21-NDGLZ) • Silkening Milk 4.7 oz. (NIH-21-NDSLK) • Body Booster 4.2 oz. (NIH-21-NDBDB) • Curl Definer 4.7 oz. (NIH-21-NDCRD) • 12 Wonders 4.7 oz. (NIH-21-ND12W)

$

29%

36.00 deal

$51.00 value

Tru Beauty Concepts - Trusted, Respected, Unique

Not all products available in all territories. Contact us for more information.

25

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KEUNE

THE ADDITION OF KERATIN TECHNOLOGY LENDS ITSELF TO A WHOLE NEW GENERATION OF VOLUME AND CURLS

SAVE up to

FREE Shampoo & Conditioner Liter with purchase of Tinta/Semi Color

30%

Purchase: 48 Tubes of Tinta and/or Semi Color Receive FREE: 1 NEW! Tinta/Semi Combination Swatch Chart 1 Care Vital Nutrition Shampoo Liter 1 Care Vital Nutrition Condition Liter

$

285.60-$324.00 deal

$407.60-$446.00 value

KEU-21-NDSCN

31% OFF WHEN YOU PURCHASE

NEW! DESIGN STYLE VOLUME & SOFT TEXTURE PRODUCTS!

Keratin Forming Sampler

SAVE 40%

Purchase: 1 Keratin Curl -0- Resistant Hair 1 Keratin Curl -1- Fine/Normal Hair 1 Keratin Curl -2- Chemically Treated Hair Receive FREE: 1 Keratin Pre-Treatment 150 ml 1 Keratin After Perm Treatment 200 ml

$

37.00 deal

$62.00 value

KEU-21-NDKFS

33% OFF KERATIN FORMING NEW! Design Style Press Wax 200 ml • Feather light application of wax • Adds body and dimension without weighing the hair down • Gives a tousled, texturized finish • Divides hair for a bouncy look • Hold fact 4 / Shine factor 6

$

7.18

each $10.25 value

NEW! Design Style Texture Cream 100 ml

• Provides body and volume and leaves hair fuller and thicker • Brings back life into thin, limp hair • Gives heat protection • With Provitamin B5 and dual styling polymers • Hold fact 5 / Shine factor 5

• Gives soft, flexible, easily reshapeable styles • Gentle softness of a cream and the styling qualities of a paste • With flexible fibers and ultra-light cosmetic oil • Hold fact 7 / Shine factor 6

$

$

8.05

each $11.50 value

KDS-12-PSWX6

Design Care Holiday Clutch

NEW! Design Style Thickening Cream 200 ml

KDS-12-THCR6

SAVE 41%

Purchase: 1 Design Color Care Shampoo 250 ml 1 Design Color Care Conditioner 200 ml Receive FREE: 1 Black Clutch Bag

$

17.20 deal

$29.20 value

24

6.97

each $9.95 value KDS-12-TXCR3

Design Style Holiday Clutch

KDS-21-H15CR

18.45 deal

$30.45 value

$

6.00 each

$9.00 value

OR

1 Keratin Volume (KEU-01-KRV)

$

6.66 each

BUY 2 & SAVE 15%

SAVE 39%

Purchase: 1 Design Mousse Forte 200 ml 1 Design Society Hairspray Forte 300 ml Receive FREE: 1 Black Clutch Bag

$

Choose from: 1 Keratin Curl -0Resistant Hair (KEU-01-KRC0) 1 Keratin Curl -1Fine/Normal Hair (KEU-01-KRC1) 1 Keratin Curl -2Chemically Treated Hair (KEU-01-KRC2)

Holiday Travel Sizes

$10.00 value

STOCKING STUFFER!

Purchase: 2 Travel Items Your Choice of: • Design • Care • So Pure Receive FREE: 1 Organza Bag

KDS-21-H15ST

Tru Beauty Concepts - Trusted, Respected, Unique

Organza Bag: KEU-10-ORGBG

Not all products available in all territories. Contact us for more information.

17

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18

Now available at Tru Beauty Concepts!

23

EDUCATION AT A GLANCE

CLASS AND WILL BE EMAILED TO YOU A FEW DAYS BEFORE THE CLASS

CUTTING CLASSES • 12 Clips • Shears • Texturizing Shear • Razor • Cutting Comb • Wide Tooth Comb • Styling Brushes • Flat Iron • Blow-dryer w/ nozzle • Spray Bottle STYLING CLASSES • 12 Clips • Rattail Comb • Hairpins • Pin Curl Clips • Elastic Bands • Teasing Brush • Styling Brushes • Curling Iron • Flat Iron • Blow-dryer w/nozzle NAIL CLASSES • Files • Orangewood Stick • Cuticle Nippers • Nail Clippers • LED Light - Gel Color class COLOR CLASSES • Apron • 12 Clips • Rattail Comb • Cutting Comb • Shears • Styling Brushes • Blow-dryer • Flat Iron HOTHEADS/HAIR WEAR • 12 clips • Tail Comb • Flat Iron MAKEUP CLASSES • Makeup Brushes • Individual & Strip Lashes • Eyelash Glue & Curler • Tweezers • Brow Scissors • Makeup Kit (Including: foundations, concealers, powders, primers, eye shadow palette, eye liners, mascaras, lip liner and color, and brow color) • Moisturizers SMOOTHING/ STRAIGHTENING CLASSES • Demo- None Needed

Nicholas French - Up Up and Away ...............................................November 1..............10am-12pm.................HOPE..................$50.00........ Look & Learn Nicholas French - Up Up and Away ...............................................November 1 & 2........10am-5pm..................HOPE..................$295.00....... Hands-On Privé - Signature Cutting..........................................................November 9 ............10:30am-12:30pm.......HOPE..................$45.00........ Look & Learn Privé - Signature Cutting ..........................................................November 9.............10:30am-3:30pm........HOPE..................$129.00....... Hands-On Babe Certification ..................................................................November 15............9am-12pm..................HOPE..................$99.00 Babe Certification ..................................................................November 15............1pm-4pm...................HOPE..................$99.00 Moroccanoil - Holiday Styling....................................................November 16............10am-4pm..................HOPE..................$150.00....... $50.00 No kit Hope Essentials - Cutting 101.....................................................November 22...........9am-12pm..................HOPE..................$75.00 Hope Essentials - Cutting 102.....................................................November 22...........1pm-4pm...................HOPE..................$75.00 Hope Essentials - Foiling Essentials 102.......................................November 23...........9am-12pm..................HOPE..................$75.00 Hope Essentials - Balayage Essentials 102....................................November 23...........1pm-4pm...................HOPE..................$75.00

ROCKVILLE

Neuma - Updo Time-Saving Techniques Seminar w Kell Grace............November 2 ............10am-4pm..................Rockville.............$125.00 Babe Certification ..................................................................November 23...........10am-12pm.................Rockville.............$99.00 Babe Certification ..................................................................November 23...........1pm-5pm....................Rockville.............$99.00

RICHMOND

Neuma - Neuma Journey............................................................November 2.............10am-12pm.................Richmond............$25.00 Aloxxi - A New Dimension in Color .............................................November 9.............10am-12pm.................Richmond............$50.00........ Look & Learn Aloxxi - A New Dimension in Color .............................................November 9.............10am-5pm..................Richmond............$125.00....... Hands-On

22

IAN McCABE

COCKEYSVILLE

Neuma - Updo Time-Saving Techniques Seminar w Kell Grace............November 1 .............10am-4pm..................Cockeysville........$125.00 Babe Certification ..................................................................November 2.............10am-1pm..................Cockeysville........$99.00 Babe Certification ..................................................................November 2.............2pm-5pm...................Cockeysville........$99.00 Alterna - Cutting /Styling.........................................................November 16............10am-4pm..................Cockeysville........$125.00

EARLY BIRD SPECIAL: Book any 2016 class before December 31st, receive 15% OFF! (DEC31) Book any 2016 class before January 31st, receive 10% OFF! (JAN31)

Ian McCabe is a celebrity colorist and owner of IanMcCabe Studio in Washington, DC. He got his start at 16 years old and was already behind the chair as a successful colorist by the age of 19. Since relocating to Washington, DC, Ian has established a loyal - bordering on obsessed - clientele base that includes White House staffers and European style makers. Sought after for his expertise in balayage and his ability to create the perfect custom hair color for his clients, Ian has joined the ranks of DC’s premier hair colorists. Ian approaches every client like a VIP and is known for his patience, attention to detail, and intrinsic ability to execute a vision. Ian has worked closely alongside some of the top stylists and colorists in the industry, including Nancy Braun, Victoria Hunter, Jack Howard, and Lena Ott. His work has appeared in high-profile glossies such as Allure Magazine, Capital File, and Baltimore Magazine.

HOPE FOR BEAUTY

ColorProof Envoy Program.........................................................January 31..............10am-1pm..................HOPE..................$35 Prive-Styling Demo.................................................................February 1...............10am-12pm.................HOPE..................$50............. Look & Learn Prive- Styling Workshop...........................................................February 1...............10am-4pm..................HOPE..................$129............ Hands-On Hope Essentials Balayage 101.....................................................February 7..............9am-12pm..................HOPE..................$75 Hope Essentials Balayage 102/ Babylights....................................February 7..............1pm-4pm...................HOPE..................$75 Babe Hair Extension Certification...............................................February 8..............9am-12:30pm.............HOPE..................$199 Babe Hair Extension Certification...............................................February 8..............1:30pm -5pm..............HOPE..................$199 HOPE Essentials Texture Hair Workshop.......................................February 21.............9am-12pm..................HOPE..................$75 HOPE Essentials Texture Color Workshop......................................February 21.............1pm-4pm...................HOPE..................$75 Fountain Head Alexey Dry Cutting...............................................February 29.............10am-3pm..................HOPE..................$250 HOPE Essential Balayage Workshop.............................................March 13.................10am-4pm..................HOPE..................$150 Kell Grace Bridal Demo.............................................................March 14.................10am-12pm.................HOPE..................$50............. Look & Learn Kell Grace Bridal ....................................................................March 14.................10am-4pm..................HOPE..................$125............ Hands-On Bridal Make Up Demonstration...................................................March 20................10am-1pm..................HOPE..................$50 Color Correction with Leah Scherer.............................................March 28................10am-4pm..................HOPE..................$100 Babe Hair Extension Certification...............................................April 3...................9am-12:30pm.............HOPE..................$199 Babe Hair Extension Certification...............................................April 3...................1:30pm -5pm..............HOPE..................$199 Moroccan Oil-Ready to Wear.....................................................April 10..................10am-4pm..................HOPE..................$125 Milbon- The $1500 Blow Dry......................................................April 11...................10am-4pm..................HOPE..................$100 ColorProof Cutting & Finishing..................................................April 17..................10am-3pm..................HOPE..................$100 AlfaParf -Creative Color Ft. Teri Guardino....................................April 18..................10am-4pm..................HOPE..................$125 Keratin Complex- Glycolic System Certification.............................April 24..................9am-12pm..................HOPE..................$25 Keratin Complex- Natural Smoothing Certification.........................April 25..................1pm-5pm....................HOPE ..................$25 Babe- Eyelash Extensions Certification........................................April 25..................10am-4pm..................HOPE..................$150 HOPE Essential Blonding Workshop.............................................May 2....................10am-4pm..................HOPE..................$150 Aloxxi Color Demo...................................................................May 9....................10am-12pm.................HOPE..................$50............. Look & Learn Aloxxi Color & Finishing...........................................................May 9....................10am-4pm..................HOPE..................$125............ Hands-On Babe Hair Extension Certification...............................................June 5....................9am-12:30pm.............HOPE..................$199 Babe Hair Extension Certification...............................................June 5....................1:30pm-5pm...............HOPE..................$199 Keratin Complex- Glycolic System Certification ............................June 6....................9am-12pm..................HOPE..................$25 Keratin Complex- Natural Smoothing Certification ........................June 6....................1pm-5pm....................HOPE..................$25

ROCKVILLE

Babe Certification...................................................................February 1...............10am-2pm..................Rockville.............$199 Deva Curl -Intro to Deva Cutting,Shaping,Styling..........................February 29.............9am-4pm...................Rockville.............$199 Keratin Complex Smoothing Certification.....................................March 14.................10am-2pm..................Rockville.............$25 Babe Certification...................................................................March 28................10am-2pm..................Rockville.............$199 Macademia............................................................................April 4...................10am-4pm .................Rockville.............$100 Prive- Signature Cutting Demo...................................................April 18..................10am-12pm.................Rockville.............$45............. Look & Learn Prive- Signature Cutting...........................................................April 18..................10am-4pm..................Rockville.............$129............ Hands-On Modern Cutting Living Proof......................................................May 2....................10am-4pm..................Rockville.............$125 Deva Curl- Introduction to Highlighting, Shaping, Styling................May 9....................9am-4pm...................Rockville.............$199

RICHMOND Go to om cepts.c utycon 2016 a e b ru .t w te ww comple dule for our e on Sch a Educ ti

TRU CONVERSATION

TOOL LISTS TOOLS NEEDED MAY VARY BY

HOPE FOR BEAUTY

Babe Hair Extension Certification...............................................February 15.............10am-2pm..................Richmond............$199 Hope Essentials Balayage 101.....................................................April 4...................9am-12pm..................Richmond............$75 Hope Essentials Balayage 102/ Babylights....................................April 4...................1pm-4pm...................Richmond............$75 Babe Hair Extension Certification...............................................June 6....................10am-2pm..................Richmond............$199

Originally from Baltimore MD, Hair color is Ian’s passion and he loves to share it with others around the world. Ian has quickly become a favorite here at Tru Beauty Concepts with staff and customers alike: he’s just a good guy. He’s the fun guy who works in the chair next to you, who loves what he does, and who makes you love what you do even more just by being around him. How did you get your start in the industry? I started working in a salon when I was 16, at Bubbles Hair Salon in Washington, DC, where I assisted a woman named Sharon So. She is an amazing stylist and I learned a lot about cutting and the importance of controlling the hair. I then went to hair school at Aveda and worked at a salon immediately after graduating, Lluminaire Salon in Baltimore, MD where I learned so much about the client experience and everything from cutting to color correction. My bosses were both Sassoontrained, and because of that I attended many classes at Sassoon’s Academy in Santa Monica, CA. I always took as many classes as I could! I then went on to teach for Loreal for a few years before relocating back to DC. Why are you so passionate about the industry? I’ve always been passionate about the industry. Being able to impact women’s lives is what its all about. I believe we can and should be better as a whole. I think the bar needs to be raised.

Where do you draw your inspiration from? I draw inspiration from everything... my assistant and co-workers, even nature and children’s hair. It is really about looking at things with open eyes. What is your favorite coloring technique and why? Hair painting! I use Solaris Air Libre (Poudr 6) and it’s the only thing I paint with. I use it everyday behind the chair and I have for years! It has a clay-like consistency and develops almost a shell around the hair. It’s a great product that I can’t live without! How has Education impacted your career? Education is the key to success in any field. Any person who wants to be great at their craft needs to always be learning... period! Otherwise you grow stale or the ego gets too big. Education is reflected in everything I do in this industry. It’s really how I became the stylist I am today. What advice would you give to a new stylist wanting to make an impact in the industry? I’d say always learn, always grow and always be open. I assisted multiple great colorists (and a lot of them for free). I just always tried to be a part of something bigger and didn’t care if that meant I wasn’t getting paid. I wanted to learn it all from everyone who was willing to share! I was hungry and didn’t stop!

COCKEYSVILLE

Babe Hair Extension Certification...............................................February 8..............10am-2pm..................Cockeysville........$199 Keratin Complex Certification...................................................March 7..................10am-1pm..................Cockeysville........$25 Babe Hair Extension Certification...............................................March 21.................10am-2pm..................Cockeysville........$199 Deva Curl- Intro to Deva Cutting, Shaping, Styling.........................June 6....................9am-4pm...................Cockeysville........$199

Tru Beauty Concepts - Trusted, Respected, Unique

19

EDUCATION SPOTLIGHT

EDUCATION SPOTLIGHT

PRIVÉ

KELL GRACE

At Privé, we feel that if you master the foundations of hairstyles from 40’s,50’s, 60’s and 70’s (we’ll skip the 80’s…) then you can accomplish any updo or upstyle that your mind can dream up. It’s all about knowing your foundations and having the best techniques and systems in order to build volume that stays, create texture where there wasn’t any, manipulate, shape and form hair to your liking. We approach this by covering the basics and adding our own twist to classic Pin-­Up hairstyles that incorporate these techniques. Come have some fun and learn how to create classic styles inspired by Rita Hayworth, Ava Garner, and Veronica Lake. Learn how to master Victory Rolls, Pin Curls, Beautiful, Privé’s Signature 5 minute Fingerwave and so much more!

Discover Kell’s Time-Saving Techniques for Updo Success! For several years, Kell has been teaching Updo Seminars for salons, educational organizations in the beauty industry, and individual master stylists one-on-one. She has gleaned much from older mentors in the national shows and seminars adding her contemporary flair and creativity. Her desire is to help stylists become better at their craft and to earn more revenue. Kell is known for creating 3 updos in 4 minutes.

CLASS: PIN UP STYLE February 1, 2016 Demo Only Workshop

10 am - 12 pm 10 am - 4 pm

COST: $45 COST: $129

Attend this hands-on class and learn how to do faster updos for weddings and special events. Kell’s vision is “When you open your hand, they are satisfied with good things,” and she wants stylists to share this with their clients through beautiful updos. This seminar has a limited enrollment because Kell teaches, demonstrates, and works with stylists on actual mannequins in class.

CLASS: BRIDAL UPSTYLING WORKSHOP March 14, 2016 Demo Only Workshop

10 am - 12 pm 10 am - 4 pm

COST: $50 COST: $125

HOPE ESSENTIALS In this hands-on workshop, attendees will develop their coloring technique by using balayage and color blocking. Color blocking can be used to create a bold statement or a soft blend of color. Balayage can make a statement as well, but uses diffusion to achieve a desired result. Attendees will take home a better understanding of diffusion and color placement.

CLASS: BALAYAGE ESSENTIALS 101 February 7, 2016 | 9 am - 12 pm COST: $75

Dive headfirst into Balayage 102 where you will gain a better understanding of babylights & shadowing. Have you ever wondered how to create more depth within your Balayage highlights? Well, here is your opportunity. In this three hour hands-on workshop, you will speed past the basics into a more advanced placement using Balayage.

CLASS: BALAYAGE ESSENTIALS 102 February 7, 2016 | 1pm - 4 pm COST: $75

20

Tru Beauty Concepts - Trusted, Respected, Unique

JOSEPH MULLEN Have you ever wanted to create a celebrity inspired blonde? Break away from traditional blonding with this interactive blonding class. In this one-day blonding class you will have the opportunity to create blondes from highlighting to double process. Gain an understanding of when to create a tone on tone blonde, when you should base bump, add dimension with low lighting, and create multi-dimensional tones for blondes.

LOOK FOR JOSEPH AT HOPE NEXT SPRING! CLASS: THE ART OF BLONDING May 2, 2016 | 10 am - 4 pm COST: $150

Visit www.trubeautyconcepts.com for the most updated HOPE calendar information

21

EDUCATION SPOTLIGHT

EDUCATION SPOTLIGHT

PRIVÉ

KELL GRACE

At Privé, we feel that if you master the foundations of hairstyles from 40’s,50’s, 60’s and 70’s (we’ll skip the 80’s…) then you can accomplish any updo or upstyle that your mind can dream up. It’s all about knowing your foundations and having the best techniques and systems in order to build volume that stays, create texture where there wasn’t any, manipulate, shape and form hair to your liking. We approach this by covering the basics and adding our own twist to classic Pin-­Up hairstyles that incorporate these techniques. Come have some fun and learn how to create classic styles inspired by Rita Hayworth, Ava Garner, and Veronica Lake. Learn how to master Victory Rolls, Pin Curls, Beautiful, Privé’s Signature 5 minute Fingerwave and so much more!

Discover Kell’s Time-Saving Techniques for Updo Success! For several years, Kell has been teaching Updo Seminars for salons, educational organizations in the beauty industry, and individual master stylists one-on-one. She has gleaned much from older mentors in the national shows and seminars adding her contemporary flair and creativity. Her desire is to help stylists become better at their craft and to earn more revenue. Kell is known for creating 3 updos in 4 minutes.

CLASS: PIN UP STYLE February 1, 2016 Demo Only Workshop

10 am - 12 pm 10 am - 4 pm

COST: $45 COST: $129

Attend this hands-on class and learn how to do faster updos for weddings and special events. Kell’s vision is “When you open your hand, they are satisfied with good things,” and she wants stylists to share this with their clients through beautiful updos. This seminar has a limited enrollment because Kell teaches, demonstrates, and works with stylists on actual mannequins in class.

CLASS: BRIDAL UPSTYLING WORKSHOP March 14, 2016 Demo Only Workshop

10 am - 12 pm 10 am - 4 pm

COST: $50 COST: $125

HOPE ESSENTIALS In this hands-on workshop, attendees will develop their coloring technique by using balayage and color blocking. Color blocking can be used to create a bold statement or a soft blend of color. Balayage can make a statement as well, but uses diffusion to achieve a desired result. Attendees will take home a better understanding of diffusion and color placement.

CLASS: BALAYAGE ESSENTIALS 101 February 7, 2016 | 9 am - 12 pm COST: $75

Dive headfirst into Balayage 102 where you will gain a better understanding of babylights & shadowing. Have you ever wondered how to create more depth within your Balayage highlights? Well, here is your opportunity. In this three hour hands-on workshop, you will speed past the basics into a more advanced placement using Balayage.

CLASS: BALAYAGE ESSENTIALS 102 February 7, 2016 | 1pm - 4 pm COST: $75

20

Tru Beauty Concepts - Trusted, Respected, Unique

JOSEPH MULLEN Have you ever wanted to create a celebrity inspired blonde? Break away from traditional blonding with this interactive blonding class. In this one-day blonding class you will have the opportunity to create blondes from highlighting to double process. Gain an understanding of when to create a tone on tone blonde, when you should base bump, add dimension with low lighting, and create multi-dimensional tones for blondes.

LOOK FOR JOSEPH AT HOPE NEXT SPRING! CLASS: THE ART OF BLONDING May 2, 2016 | 10 am - 4 pm COST: $150

Visit www.trubeautyconcepts.com for the most updated HOPE calendar information

21

EDUCATION AT A GLANCE

CLASS AND WILL BE EMAILED TO YOU A FEW DAYS BEFORE THE CLASS

CUTTING CLASSES • 12 Clips • Shears • Texturizing Shear • Razor • Cutting Comb • Wide Tooth Comb • Styling Brushes • Flat Iron • Blow-dryer w/ nozzle • Spray Bottle STYLING CLASSES • 12 Clips • Rattail Comb • Hairpins • Pin Curl Clips • Elastic Bands • Teasing Brush • Styling Brushes • Curling Iron • Flat Iron • Blow-dryer w/nozzle NAIL CLASSES • Files • Orangewood Stick • Cuticle Nippers • Nail Clippers • LED Light - Gel Color class COLOR CLASSES • Apron • 12 Clips • Rattail Comb • Cutting Comb • Shears • Styling Brushes • Blow-dryer • Flat Iron HOTHEADS/HAIR WEAR • 12 clips • Tail Comb • Flat Iron MAKEUP CLASSES • Makeup Brushes • Individual & Strip Lashes • Eyelash Glue & Curler • Tweezers • Brow Scissors • Makeup Kit (Including: foundations, concealers, powders, primers, eye shadow palette, eye liners, mascaras, lip liner and color, and brow color) • Moisturizers SMOOTHING/ STRAIGHTENING CLASSES • Demo- None Needed

Nicholas French - Up Up and Away ...............................................November 1..............10am-12pm.................HOPE..................$50.00........ Look & Learn Nicholas French - Up Up and Away ...............................................November 1 & 2........10am-5pm..................HOPE..................$295.00....... Hands-On Privé - Signature Cutting..........................................................November 9 ............10:30am-12:30pm.......HOPE..................$45.00........ Look & Learn Privé - Signature Cutting ..........................................................November 9.............10:30am-3:30pm........HOPE..................$129.00....... Hands-On Babe Certification ..................................................................November 15............9am-12pm..................HOPE..................$99.00 Babe Certification ..................................................................November 15............1pm-4pm...................HOPE..................$99.00 Moroccanoil - Holiday Styling....................................................November 16............10am-4pm..................HOPE..................$150.00....... $50.00 No kit Hope Essentials - Cutting 101.....................................................November 22...........9am-12pm..................HOPE..................$75.00 Hope Essentials - Cutting 102.....................................................November 22...........1pm-4pm...................HOPE..................$75.00 Hope Essentials - Foiling Essentials 102.......................................November 23...........9am-12pm..................HOPE..................$75.00 Hope Essentials - Balayage Essentials 102....................................November 23...........1pm-4pm...................HOPE..................$75.00

ROCKVILLE

Neuma - Updo Time-Saving Techniques Seminar w Kell Grace............November 2 ............10am-4pm..................Rockville.............$125.00 Babe Certification ..................................................................November 23...........10am-12pm.................Rockville.............$99.00 Babe Certification ..................................................................November 23...........1pm-5pm....................Rockville.............$99.00

RICHMOND

Neuma - Neuma Journey............................................................November 2.............10am-12pm.................Richmond............$25.00 Aloxxi - A New Dimension in Color .............................................November 9.............10am-12pm.................Richmond............$50.00........ Look & Learn Aloxxi - A New Dimension in Color .............................................November 9.............10am-5pm..................Richmond............$125.00....... Hands-On

22

IAN McCABE

COCKEYSVILLE

Neuma - Updo Time-Saving Techniques Seminar w Kell Grace............November 1 .............10am-4pm..................Cockeysville........$125.00 Babe Certification ..................................................................November 2.............10am-1pm..................Cockeysville........$99.00 Babe Certification ..................................................................November 2.............2pm-5pm...................Cockeysville........$99.00 Alterna - Cutting /Styling.........................................................November 16............10am-4pm..................Cockeysville........$125.00

EARLY BIRD SPECIAL: Book any 2016 class before December 31st, receive 15% OFF! (DEC31) Book any 2016 class before January 31st, receive 10% OFF! (JAN31)

Ian McCabe is a celebrity colorist and owner of IanMcCabe Studio in Washington, DC. He got his start at 16 years old and was already behind the chair as a successful colorist by the age of 19. Since relocating to Washington, DC, Ian has established a loyal - bordering on obsessed - clientele base that includes White House staffers and European style makers. Sought after for his expertise in balayage and his ability to create the perfect custom hair color for his clients, Ian has joined the ranks of DC’s premier hair colorists. Ian approaches every client like a VIP and is known for his patience, attention to detail, and intrinsic ability to execute a vision. Ian has worked closely alongside some of the top stylists and colorists in the industry, including Nancy Braun, Victoria Hunter, Jack Howard, and Lena Ott. His work has appeared in high-profile glossies such as Allure Magazine, Capital File, and Baltimore Magazine.

HOPE FOR BEAUTY

ColorProof Envoy Program.........................................................January 31..............10am-1pm..................HOPE..................$35 Prive-Styling Demo.................................................................February 1...............10am-12pm.................HOPE..................$50............. Look & Learn Prive- Styling Workshop...........................................................February 1...............10am-4pm..................HOPE..................$129............ Hands-On Hope Essentials Balayage 101.....................................................February 7..............9am-12pm..................HOPE..................$75 Hope Essentials Balayage 102/ Babylights....................................February 7..............1pm-4pm...................HOPE..................$75 Babe Hair Extension Certification...............................................February 8..............9am-12:30pm.............HOPE..................$199 Babe Hair Extension Certification...............................................February 8..............1:30pm -5pm..............HOPE..................$199 HOPE Essentials Texture Hair Workshop.......................................February 21.............9am-12pm..................HOPE..................$75 HOPE Essentials Texture Color Workshop......................................February 21.............1pm-4pm...................HOPE..................$75 Fountain Head Alexey Dry Cutting...............................................February 29.............10am-3pm..................HOPE..................$250 HOPE Essential Balayage Workshop.............................................March 13.................10am-4pm..................HOPE..................$150 Kell Grace Bridal Demo.............................................................March 14.................10am-12pm.................HOPE..................$50............. Look & Learn Kell Grace Bridal ....................................................................March 14.................10am-4pm..................HOPE..................$125............ Hands-On Bridal Make Up Demonstration...................................................March 20................10am-1pm..................HOPE..................$50 Color Correction with Leah Scherer.............................................March 28................10am-4pm..................HOPE..................$100 Babe Hair Extension Certification...............................................April 3...................9am-12:30pm.............HOPE..................$199 Babe Hair Extension Certification...............................................April 3...................1:30pm -5pm..............HOPE..................$199 Moroccan Oil-Ready to Wear.....................................................April 10..................10am-4pm..................HOPE..................$125 Milbon- The $1500 Blow Dry......................................................April 11...................10am-4pm..................HOPE..................$100 ColorProof Cutting & Finishing..................................................April 17..................10am-3pm..................HOPE..................$100 AlfaParf -Creative Color Ft. Teri Guardino....................................April 18..................10am-4pm..................HOPE..................$125 Keratin Complex- Glycolic System Certification.............................April 24..................9am-12pm..................HOPE..................$25 Keratin Complex- Natural Smoothing Certification.........................April 25..................1pm-5pm....................HOPE ..................$25 Babe- Eyelash Extensions Certification........................................April 25..................10am-4pm..................HOPE..................$150 HOPE Essential Blonding Workshop.............................................May 2....................10am-4pm..................HOPE..................$150 Aloxxi Color Demo...................................................................May 9....................10am-12pm.................HOPE..................$50............. Look & Learn Aloxxi Color & Finishing...........................................................May 9....................10am-4pm..................HOPE..................$125............ Hands-On Babe Hair Extension Certification...............................................June 5....................9am-12:30pm.............HOPE..................$199 Babe Hair Extension Certification...............................................June 5....................1:30pm-5pm...............HOPE..................$199 Keratin Complex- Glycolic System Certification ............................June 6....................9am-12pm..................HOPE..................$25 Keratin Complex- Natural Smoothing Certification ........................June 6....................1pm-5pm....................HOPE..................$25

ROCKVILLE

Babe Certification...................................................................February 1...............10am-2pm..................Rockville.............$199 Deva Curl -Intro to Deva Cutting,Shaping,Styling..........................February 29.............9am-4pm...................Rockville.............$199 Keratin Complex Smoothing Certification.....................................March 14.................10am-2pm..................Rockville.............$25 Babe Certification...................................................................March 28................10am-2pm..................Rockville.............$199 Macademia............................................................................April 4...................10am-4pm .................Rockville.............$100 Prive- Signature Cutting Demo...................................................April 18..................10am-12pm.................Rockville.............$45............. Look & Learn Prive- Signature Cutting...........................................................April 18..................10am-4pm..................Rockville.............$129............ Hands-On Modern Cutting Living Proof......................................................May 2....................10am-4pm..................Rockville.............$125 Deva Curl- Introduction to Highlighting, Shaping, Styling................May 9....................9am-4pm...................Rockville.............$199

RICHMOND Go to om cepts.c utycon 2016 a e b ru .t w te ww comple dule for our e on Sch a Educ ti

TRU CONVERSATION

TOOL LISTS TOOLS NEEDED MAY VARY BY

HOPE FOR BEAUTY

Babe Hair Extension Certification...............................................February 15.............10am-2pm..................Richmond............$199 Hope Essentials Balayage 101.....................................................April 4...................9am-12pm..................Richmond............$75 Hope Essentials Balayage 102/ Babylights....................................April 4...................1pm-4pm...................Richmond............$75 Babe Hair Extension Certification...............................................June 6....................10am-2pm..................Richmond............$199

Originally from Baltimore MD, Hair color is Ian’s passion and he loves to share it with others around the world. Ian has quickly become a favorite here at Tru Beauty Concepts with staff and customers alike: he’s just a good guy. He’s the fun guy who works in the chair next to you, who loves what he does, and who makes you love what you do even more just by being around him. How did you get your start in the industry? I started working in a salon when I was 16, at Bubbles Hair Salon in Washington, DC, where I assisted a woman named Sharon So. She is an amazing stylist and I learned a lot about cutting and the importance of controlling the hair. I then went to hair school at Aveda and worked at a salon immediately after graduating, Lluminaire Salon in Baltimore, MD where I learned so much about the client experience and everything from cutting to color correction. My bosses were both Sassoontrained, and because of that I attended many classes at Sassoon’s Academy in Santa Monica, CA. I always took as many classes as I could! I then went on to teach for Loreal for a few years before relocating back to DC. Why are you so passionate about the industry? I’ve always been passionate about the industry. Being able to impact women’s lives is what its all about. I believe we can and should be better as a whole. I think the bar needs to be raised.

Where do you draw your inspiration from? I draw inspiration from everything... my assistant and co-workers, even nature and children’s hair. It is really about looking at things with open eyes. What is your favorite coloring technique and why? Hair painting! I use Solaris Air Libre (Poudr 6) and it’s the only thing I paint with. I use it everyday behind the chair and I have for years! It has a clay-like consistency and develops almost a shell around the hair. It’s a great product that I can’t live without! How has Education impacted your career? Education is the key to success in any field. Any person who wants to be great at their craft needs to always be learning... period! Otherwise you grow stale or the ego gets too big. Education is reflected in everything I do in this industry. It’s really how I became the stylist I am today. What advice would you give to a new stylist wanting to make an impact in the industry? I’d say always learn, always grow and always be open. I assisted multiple great colorists (and a lot of them for free). I just always tried to be a part of something bigger and didn’t care if that meant I wasn’t getting paid. I wanted to learn it all from everyone who was willing to share! I was hungry and didn’t stop!

COCKEYSVILLE

Babe Hair Extension Certification...............................................February 8..............10am-2pm..................Cockeysville........$199 Keratin Complex Certification...................................................March 7..................10am-1pm..................Cockeysville........$25 Babe Hair Extension Certification...............................................March 21.................10am-2pm..................Cockeysville........$199 Deva Curl- Intro to Deva Cutting, Shaping, Styling.........................June 6....................9am-4pm...................Cockeysville........$199

Tru Beauty Concepts - Trusted, Respected, Unique

19

1-888-371-5040 | www.trubeautyconcepts.com

18

Now available at Tru Beauty Concepts!

23

1-888-371-5040 | www.trubeautyconcepts.com

KEUNE

THE ADDITION OF KERATIN TECHNOLOGY LENDS ITSELF TO A WHOLE NEW GENERATION OF VOLUME AND CURLS

SAVE up to

FREE Shampoo & Conditioner Liter with purchase of Tinta/Semi Color

30%

Purchase: 48 Tubes of Tinta and/or Semi Color Receive FREE: 1 NEW! Tinta/Semi Combination Swatch Chart 1 Care Vital Nutrition Shampoo Liter 1 Care Vital Nutrition Condition Liter

$

285.60-$324.00 deal

$407.60-$446.00 value

KEU-21-NDSCN

31% OFF WHEN YOU PURCHASE

NEW! DESIGN STYLE VOLUME & SOFT TEXTURE PRODUCTS!

Keratin Forming Sampler

SAVE 40%

Purchase: 1 Keratin Curl -0- Resistant Hair 1 Keratin Curl -1- Fine/Normal Hair 1 Keratin Curl -2- Chemically Treated Hair Receive FREE: 1 Keratin Pre-Treatment 150 ml 1 Keratin After Perm Treatment 200 ml

$

37.00 deal

$62.00 value

KEU-21-NDKFS

33% OFF KERATIN FORMING NEW! Design Style Press Wax 200 ml • Feather light application of wax • Adds body and dimension without weighing the hair down • Gives a tousled, texturized finish • Divides hair for a bouncy look • Hold fact 4 / Shine factor 6

$

7.18

each $10.25 value

NEW! Design Style Texture Cream 100 ml

• Provides body and volume and leaves hair fuller and thicker • Brings back life into thin, limp hair • Gives heat protection • With Provitamin B5 and dual styling polymers • Hold fact 5 / Shine factor 5

• Gives soft, flexible, easily reshapeable styles • Gentle softness of a cream and the styling qualities of a paste • With flexible fibers and ultra-light cosmetic oil • Hold fact 7 / Shine factor 6

$

$

8.05

each $11.50 value

KDS-12-PSWX6

Design Care Holiday Clutch

NEW! Design Style Thickening Cream 200 ml

KDS-12-THCR6

SAVE 41%

Purchase: 1 Design Color Care Shampoo 250 ml 1 Design Color Care Conditioner 200 ml Receive FREE: 1 Black Clutch Bag

$

17.20 deal

$29.20 value

24

6.97

each $9.95 value KDS-12-TXCR3

Design Style Holiday Clutch

KDS-21-H15CR

18.45 deal

$30.45 value

$

6.00 each

$9.00 value

OR

1 Keratin Volume (KEU-01-KRV)

$

6.66 each

BUY 2 & SAVE 15%

SAVE 39%

Purchase: 1 Design Mousse Forte 200 ml 1 Design Society Hairspray Forte 300 ml Receive FREE: 1 Black Clutch Bag

$

Choose from: 1 Keratin Curl -0Resistant Hair (KEU-01-KRC0) 1 Keratin Curl -1Fine/Normal Hair (KEU-01-KRC1) 1 Keratin Curl -2Chemically Treated Hair (KEU-01-KRC2)

Holiday Travel Sizes

$10.00 value

STOCKING STUFFER!

Purchase: 2 Travel Items Your Choice of: • Design • Care • So Pure Receive FREE: 1 Organza Bag

KDS-21-H15ST

Tru Beauty Concepts - Trusted, Respected, Unique

Organza Bag: KEU-10-ORGBG

Not all products available in all territories. Contact us for more information.

17

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Z ONE CONCEPT

Milk_Shake HOLIDAY DUOS Color Care Duo

Daily Care Duo

Includes: 1 Color Maintainer Shampoo 10.1 oz. 1 Color Maintainer Conditioner 10.1 oz.

Includes: 1 Daily Frequent Shampoo 10.1 oz. 1 Daily Frequent Conditioner 10.1 oz.

SAVE 21%

$

Milk_Shake HOLIDAY TRIOS

$

MLK-19-COLDU

Silver Tone Duo

SAVE 25%

Includes: 1 Silver Shampoo 10.1 oz. 1 Whipped Cream 6.8 oz.

15.00 duo

$20.00 value

15.00 duo

$20.00 value

MLK-19-SLVDU

Energizing Try Me Kit Purchase: 1 Energizing Shampoo 10.1 oz. 1 Energizing Treatment 4 x 0.4 oz. Receive FREE: 1 Energizing Conditioner 10.1 oz.

$

Includes: 1 Integrity Nourishing Shampoo 10.1 oz. 1 Integrity Nourishing Conditioner 10.1 oz.

$

16.00 duo

$24.00 value

SAVE 25%

MLK-19-DLYTR

Energizing Intro Deal

254.00 deal

MLK-21-ENGID

16

Damage Repair Trio

Includes: 1 Integrity Nourishing Shampoo 10.1 oz. 1 Integrity Nourishing Conditioner 10.1 oz. 1 Incredible Milk 5.1 oz.

SAVE 31%

$

SAVE 30%

24.00 trio

$35.00 value MLK-19-ITGTR

MLK-19-ITGDU

Milk_Shake MINI VERSIONS of your favorite hair products perfect for stocking stuffers! Purchase: 6 Leave In Conditioner 11.8 oz. 6 Whipped Cream 6.8 oz. 6 Incredible Milk 5.1 oz. Get for $1.00 each: 6 Leave In Conditioner 2.5 oz. 6 Whipped Cream 1.7 oz. 6 Incredible Milk 1.7 oz.

SAVE 27%

204.00 deal

$279.00 value

MLK-21-ENGTM

20.00 trio

$30.00 value

$

$48.00 value

$364.00 value

Includes: 1 Daily Frequent Shampoo 10.1 oz. 1 Daily Frequent Conditioner 10.1 oz. 1 Whipped Cream 6.8 oz.

Damage Repair Duo

36.00 kit

Purchase: 6 Energizing Shampoo 10.1 oz. 6 Energizing Treatment 4 x 0.4 oz. Receive FREE: 6 Energizing Conditioner 10.1 oz. 1 Energizing Shampoo 33.8 oz. 1 Energizing Conditioner 33.8 oz. 1 Energizing Treatment 4 x 0.4 oz. 6 Brochures 1 Shelf talker

Daily Care Trio

SAVE 33%

MLK-19-DLYDU

THANKS TO THE NATURALLY DERIVED ACTIVE INGREDIENTS WITH STIMULATING FEATURES AND A PROPER SCALP MASSAGE, MILK_SHAKE ENERGIZING BLEND PRODUCTS ENHANCE HAIR GROWTH GIVING MORE DENSITY TO THE HAIR

$

20.00 trio

$29.00 value

INTRODUCING... NEW! Milk_Shake Energizing Blend

$

Includes: 1 Color Maintainer Shampoo 10.1 oz. 1 Color Maintainer Conditioner 10.1 oz. 1 Leave-In Conditioner 11.8 oz.

$

SAVE 33%

$

Color Care Trio

SAVE 31%

MLK-19-COLTR

15.00 duo

$19.00 value

SAVE 25%

MLK-21-ND1MN

No Inhibition Purchase 3 select retail size No Inhibition products, get 3 of the same product travel size for $1 each! SAVE Choose From: • Smoothing Cream 6.7 oz. (NIH-21-NDSMC) • Glaze 7.6 oz. (NIH-21-NDGLZ) • Silkening Milk 4.7 oz. (NIH-21-NDSLK) • Body Booster 4.2 oz. (NIH-21-NDBDB) • Curl Definer 4.7 oz. (NIH-21-NDCRD) • 12 Wonders 4.7 oz. (NIH-21-ND12W)

$

29%

36.00 deal

$51.00 value

Tru Beauty Concepts - Trusted, Respected, Unique

Not all products available in all territories. Contact us for more information.

25

MILBON

Beautiful Hair, Beautiful People

ELUJUDA EMULSION CREAM

MILBON HOLIDAY SPECIAL

The Elujuda Series Introduces New Creams.

Buy 10 Sets and Get 10 Sets Free!

Repair & Style.

Travel Size Duos: Shampoos and Treatments

Limited time offer. Available through December 30th, 2015

Starter Kit: The Complete Elujuda Series BUY: 5 Elujuda 5 Elujuda 5 Elujuda 5 Elujuda

Plarmia Hairserum___$80.00 ($160.00 value) Repair & Rejuvenate Emulsion Cream Emulsion+ Cream FO Oil MO Oil

RECEIVE FREE: 1 Elujuda Emulsion Cream 1 Elujuda Emulsion+ Cream 1 Elujuda FO Oil 1 Elujuda MO Oil

F Line:MLB-21-HHSFD M Line:MLB-21-HHSMD

Plarmia Moisture Balancing___$80.00 ($160.00 value) Gently cleanse & hydrate scalp MLB-21-HPMD

Inphenom___$80.00 ($160.00 value) Restore moisture & maintain vibrant color MLB-21-HID

Nue Due___$70.00 ($140.00 value)

$360.00 KIT $432.00 value

MLB-21-CESSK

Improve texture for all hair types

Silky:MLB-21-HSD Willow:MLB-21-HWD Velour:MLB-21-HVD Fresh: MLB-21-HFD

Nigelle ER___$70.00 ($140.00 value)

Starter Kit: Elujuda Emulsion Cream

Frizz-control for coarse hair

BUY: 5 Elujuda Emulsion Cream 5 Elujuda Emulsion+ Cream

MLB-21-HERD

RECEIVE FREE: 1 Elujuda Emulsion Cream 1 Elujuda Emulsion+ Cream

$180.00 KIT PRI-19-GTLLL

$216.00 value

MLB-21-EECSK

PLARMIA REFINING HAIRSERUM (IN-SALON) & HAIRSERUM (HOMECARE) BIG SAVINGS!

Introduction of New In-Salon Treatment Completes Milbon Plarmia’s Restorative Haircare Line. Salon Opener: Refining Hairserum & Hairserum

Starter Kit: Refining Hairserum (In-Salon)

Starter Kit: Hairserum (Homecare)

BUY: In-Salon Treatment: 1 Clear Spa Foam (11.3 Backbar Size) 2 Refining Hairserum #1 (21.2 Refill Bags) 1 each (F&M) Refining Hairserum #2 (21.2 Refill Bag) Hairserum Retail Size: 2 each (F&M) Hairserum Shampoo (6.8) 2 each (F&M) Hairserum Treatment (7.1) 1 each (F&M) Hairserum Oil (4.1)

BUY: In-Salon Treatment: 1 Clear Spa Foam (11.3 Backbar Size) 2 Refining Hairserum #1 (21.2 Refill Bags) 1 each (F&M) Refining Hairserum #2 (21.2 Refill Bag)

BUY: Hairserum Retail Size: 3 each (F&M) Hairserum Shampoo (6.8) 3 each (F&M) Hairserum Treatment (7.1) 3 each (F&M) Hairserum Oil (4.1)

RECEIVE FREE: In-Salon Treatment Empty Pumps: 1 Refining Hairserum #1 (Empty Pump) 1 each (F&M) Refining Hairserum #2 (Empty Pump) Hairserum Travel Size: 5 each (F&M) Hairserum Shampoo (1.7) 5 each (F&M) Hairserum Treatment (1.8)

RECEIVE FREE: Hairserum Backbar: 1 each (F&M) Hairserum 1 each (F&M) Hairserum 1 each (F&M) Hairserum 1 each (F&M) Hairserum 1 each (F&M) Hairserum Hairserum Travel Size: 5 each (F&M) Hairserum 5 each (F&M) Hairserum

RECEIVE FREE: In-Salon Treatment Empty Pumps: 1 Refining Hairserum #1 (Empty Pump) 1 each (F&M) Refining Hairserum #2 (Empty Pump) Hairserum Travel Size: 5 each (F&M) Hairserum Shampoo (1.7) 5 each (F&M) Hairserum Treatment (1.8) Hairserum Retail Size: 1 each (F&M) Oil (4.1)

$211.00 KIT $313.50 value

Shampoo (33.8 Refill Bag) Shampoo (Empty Pump) Treatment (35.3 Refill Bag) Treatment (Empty Pump) Oil (4.1 Retail Size) Shampoo (1.7) Treatment (1.8)

MLB-21-RHSSK

$306.00 KIT $638.00 value

MLB-21-HSSK

$373.00 KIT $517.50 value

MLB-21-HSRHS

“milbonusa” for our online video tutorial PRI-12-58

26

All promotional items are final sale. No exchanges or returns.

Tru Beauty Concepts - Trusted, Respected, Unique

F Line: Fine to Medium Hair M Line: Coarse Hair www.milbon-usa.com

milbon.us

milbonusa

Not all products available in all territories. Contact us for more information.

15

1-888-371-5040 | www.trubeautyconcepts.com

eternally beautiful hair

An Award-Winning Experience PRI-19-H15DG

BIG SAVINGS! Plarmia Hairserum Treatment 2015 Health Beauty Awards Winner

PRI-21-HSWPP

Available now!

Large Bag Debut Promotion: Hairserum Shampoo & Treatment (Oct/Nov) $360 ($720 value) / MLB-21-PHSLB 2500mL

84.5

2500

Shampoo F/M $72 (84.5 fl oz)

2500g

88.2

2500

Treatment F/M $108 (88.2 oz)

Buy Retail Size ($360.00 value):

6 Hairserum F Shampoo (6.8 fl oz) --- $72 6 Hairserum F Treatment (7.1 oz) --- $108 6 Hairserum M Shampoo (6.8 fl oz) --- $72 6 Hairserum M Treatment (7.1 oz) --- $108

Get Free Large Bags ($360.00 value):

1 Hairserum F Shampoo (84.5 fl oz) --- FREE 1 Hairserum F Treatment (88.2 oz) --- FREE 1 Hairserum M Shampoo (84.5 fl oz) --- FREE 1 Hairserum M Treatment (88.2 oz) --- FREE

All promotional items are final sale. No exchanges or returns.

PRI-21-HSKPP

14

27

ALFAPARF

Bleach & Soothing Infusion

SAVE 44%

Purchase: 24 EOC Cube Color Tubes Receive FREE: 4 EOC Cube Color Tubes (9.2, 6.23, 8.23, 5.62) 1 Metamorphosis Brochure 1 Metamorphosis Display 1 SDL Back Bar Trio (your choice below)

Purchase: 1 EQ. Supermeches +Bleach Receive FREE: 1 EQ. Supermeches+Bleach (same as purchased) 1 EQ. Soothing Infusion 12 x .43 oz. Choose from: • EQ Supermeches+ 14.1 oz. (EQT-21-NDS) • EQ Supermeches+ No Ammonia 14.1 oz. (EQT-21-NDSNA) • EQ Supermeches+ Fast Cream 17.63 oz. (EQT-21-NDSFC) • EQ Supermeches+ High Lift 14.1oz. (EQT-21-NDSHL)

$

Diamond Trio

APF-21-METCD

1 Diamond Illuminating Shampoo 33.8 oz. 1 Diamond Illuminating Conditioner 33.8 oz. 1 Diamond Illuminating Mask 16.9 oz.

24.00 deal

$74.00 value

Moisture Trio

50% OFF OXID’O

APF-21-METCM

1 Moisture Nutritive Shampoo 33.8 oz. 1 Moisture Nutritive Conditioner 33.8 oz. 1 Moisture Nutritive Mask 16.9 oz.

Reconstruction Trio

Choose From: • Oxid’o 10 Volume 33.8 oz. (APF-04-10V) • Oxid’o 20 Volume 33.8 oz. (APF-04-20V) • Oxid’o 30 Volume 33.8 oz. (APF-04-30V) • Oxid’o 40 Volume 33.8 oz. (APF-04-40V)

$

3.48 each

$

$6.95 value

166.80 deal

IL Salone Introductory Package

ON SDL IN-SALON TREATMENTS!

Diamond Illuminating Essential Oil 12x .43 oz.

Diamond Illuminating Shine Lotion 12x .43 oz.

Reconstructive SOS Emergency Oil 6x .43 oz.

Reconstructive Reparative Lotion 6x .43 oz.

SDL-03-DIEOV

$

279.90 deal

$480.50 value

28

$297.60 value

SAVE 33%

NEW!

Purchase at $9.33 each: 6 Mythic Shampoo 33.8 oz. 6 Glorious Shampoo 33.8 oz. 6 Epic Conditioner 33.8 oz. 6 Supreme Mask 16.9 oz. 6 Iconic Cream 16.9 oz. Receive FREE: 20 Glorious Shampoo Sachets .33 oz. 20 Supreme Mask Sachets .33 oz. 2 Jar Pumps

APF-21-METCR

1 Reconstruction Repairing Shampoo 33.8 oz. 1 Diamond Illuminating Conditioner 33.8 oz. 1 Reconstruction Repairing Mask 16.9 oz.

SDL-03-DISLV

SDL-03-RRSEV

SDL-03-RRLV

SAVE 42% FOR THINNING HAI

Moisture Nutritive Essential Oil Rich 6x .43 oz. SDL-03-MNEOV

ISL-21-SOIP

$

8.67-$18.67 each

Tru Beauty Concepts - Trusted, Respected, Unique

R

Scalp Energizing Lotion 12x .43 oz. SDL-03-SELV

$13.00-$28.00 value

Not all products available in all territories. Contact us for more information.

13

BIANCO

SCRUPLES

NEW! Complete Recovery Treatment Masque 25 oz.

Pantone® 428

Expand your backbar services and help restore moisture and strength to clients’ chemically treated or damaged hair.

Pantone® 431

$

FREE 25 OZ. COMPLETE RECOVERY TREATMENT MASQUE Purchase: 4 Complete Recovery Treatment Masque 8 oz. Receive FREE: 1 Complete Recovery Treatment Masque 25 oz.

$

48.00 /5

$

$ SCR-21-CR425

SAVE up to

21%

54.00

Purchase: 12 High Definition Gel Color Receive FREE: 1 Complete Recovery Treatment Masque 25 oz.

108.00 deal

DECEMBER ONLY!

$136.00 value SCR-21-12HDC

BUY 1, GET 1 50% OFF Renewal Hair Therapy Polish

BUY 1, GET 1 50% OFF Hypershine Repair Spray 4.2 oz.

$

MILK PROTEIN Delivers manageability and body of the hair along with increased hydration and elasticity. WHEAT PROTEIN Conditions hair with its moisture retention and film forming properties, which greatly improve the body, shine, and smoothness of the hair. CERAMIDE Repairs signs of damage without weighing the hair down.

WHEAT PROTEIN

CERAMIDE

Mythic Shampoo 33.8 oz. 

$14.95

12

ISL-02-MYT33

Glorious Shampoo 33.8 oz. 

$14.95

ISL-02-GLR33

Epic Conditioner 33.8 oz.

Iconic Cream 16.9 oz.

Supreme Mask 16.9 oz.

ISL-03-EPC33

ISL-03-ICN16

ISL-03-SPR16

$15.95

$15.95

$15.95

$

12.75 /2

$18.00 value

$17.00 value

SCR-21-HRS50

SCR-21-RHP50

PURCHASE 6 PERMS AT $3.50 EACH! Effects & Renewal Perms Choose from: • Effects Buffered Perm System (normal or tinted) • Renewal Conditioning Perm (normal or tinted)

$ MILK PROTEIN

13.50 ea.

21.00 deal

$26.70 value MIX-N-MATCH

SAVE 21%

$

12.00 /2

$16.00 value

BUY 1, GET 1 50% OFF Soothing Polish Conditioning Serum 3.4 oz. SAVE 25%

$ SCR-21-PHP50

SAVE 25%

$

15.00 /2

$20.00 value

Choose from: • Centura 1 Acid Perm • Centura 2 Non-Thio Perm • Centura 3 Buffered Alkaline Perm

24.00 deal

$36.00 value MIX-N-MATCH

Tru Beauty Concepts - Trusted, Respected, Unique

13.50 /2

$18.00 value

SCR-21-SPS50

BUY 1, GET 1 50% OFF White Tea Magical Serum 5 oz.

BUY 1, GET 1 50% OFF White Tea Velvet Molding Glass

PURCHASE 6 PERMS AT $4.00 EACH! Centura 1, 2 & 3

$

NOVEMBER ONLY!

SCR-21-24TIC

SAVE 25%

SAVE 25%

SAVE 25%

156.00 deal

BUY 1, GET 1 50% OFF Pearl Finish Humectant Pomade 1.24 oz.

OR

OR

OR

$183.00 value

deal $66.00 value SCR-21-6HDCR

$

78.00

Purchase: 24 True Integrity Crème Colour Receive FREE: 1 Complete Recovery Treatment Masque 25 oz.

FREE COMPLETE RECOVERY WITH HIGH DEFINITION PURCHASE! Purchase: 6 High Definition Gel Color Receive FREE: 1 Complete Recovery Treatment Masque 8 oz.

up to

15%

deal $90.00 value SCR-21-12TIC

OR

$76.00 value

SCR-03-PCR25

SAVE

Purchase: 12 True Integrity Crème Colour Receive FREE: 1 Complete Recovery Treatment Masque 8 oz.

$

SAVE 37%

28.00 ea.

FREE COMPLETE RECOVERY WITH TRUE INTEGRITY PURCHASE!

SAVE 25% $

17.25 /2

$23.00 value SCR-21-VMG50

SAVE 33%

SCR-21-MGS50

Texture Fusion Perm

SAVE 36%

Includes: 6 Texture Fusion Perms 1 Texture Fusion Sponge Kit

$

30.00 deal

$47.00 value

SCR-21-6TF1K

Not all products available in all territories. Contact us for more information.

29

1-888-371-5040 | www.trubeautyconcepts.com MACADAMIA

NEW! Aerosols Minis Display 50% OFF BACK BAR LITERS

TRAVEL IN STYLE WITH MACADAMIA PROFESSIONAL!

Macadamia Pro Liters Choose From: • Weightless Moisture Shampoo 33.8 oz.

(MAC-02-WM33)

• Weightless Moisture Conditioner 33.8 oz. (MAC-03-WM33)

• Nourishing Moisture Shampoo 33.8 oz. (MAC-02-NM33)

• Nourishing Moisture Conditioner 33.8 oz. (MAC-03-NM33)

• Ultra Rich Moisture Shampoo 33.8 oz. (MAC-02-UM33)

• Ultra Rich Moisture Conditioner 33.8 oz.

Purchase: 6 Style Lock Strong Hold Hairspray 1.5 oz. 6 Style Extend Dry Shampoo 1.5 oz. 6 Tousled Texture Finishing Spray 1.5 oz. 6 Flex Hold Shaping Spray 1.5 oz. 6 Anti-Humidity Spray 1.5 oz. Receive FREE: 1 Countertop Display

(MAC-03-UM33)

12.50 each

$

HOLIDAY TRIOS

HELP CLIENTS TO “GET THE LOOK” AT HOME WITH EVERYTHING THEY NEED TO CREATE THE PERFECT AT HOME BLOWOUT!

$

$25.00 value

Weightless Moisture Trio MAC-19-H15WM

Includes: 1 Weightless Moisture Shampoo 10 oz. 1 Weightless Moisture Conditioner 10 oz. 1 Weightless Moisture Oil Mist 5 oz. Receive FREE: 1 Scented Candle

150.00 display

Suggested Retail Price: $10.00 each

GIFT IDEA!

MAC-19-TSAD

OR Nourishing Moisture Trio MAC-19-H15NM

Includes: 1 Nourishing Moisture Shampoo 10 oz. 1 Nourishing Moisture Conditioner 10 oz. 1 Nourishing Moisture Oil Spray 4.2 oz. Receive FREE: 1 Scented Candle

$

37.98 trio

Ultra Rich Moisture Trio MAC-19-H15UM

Includes: 1 Ultra Rich Moisture Shampoo 10 oz. 1 Ultra Rich Moisture Conditioner 10 oz. 1 Ultra Rich Moisture Masque 8 oz. Receive FREE: 1 Scented Candle

$ 30

40.00 trio

The Perfect Blow Dry Kit Purchase: 1 Blow Dry Lotion 6.7 oz. 1 Dry Shampoo 5 oz. 1 Nourishing Moisture Oil Treatment 4.2 oz. Receive FREE: 1 Macadamia Professional No Tangle Brush

$

23.00 kit

$51.98 value

Tru Beauty Concepts - Trusted, Respected, Unique

SAVE 56%

MAC-19-H15BO

Not all products available in all territories. Contact us for more information.

11

1-888-371-5040 |ALOXXI www.trubeautyconcepts.com ALOXXI | MANUFACTURER | NUFREE

TRU SAVINGS

BUY 2 & SAVE 25% NEW & IMPROVED Working Hairspray

Now you can protect hair from heat styling up to 428˚ while creating your favorite styles. This anti-humidity working hairspray provides long-lasting flexible hold and a light shine. Now with a fresh floral and green cirtus fragrance.

$

13.50 /2

$18.00 value ALX-21-WSPD

FREE ESSENTIAL 7 OIL DRY OIL SHINE MIST 3.4 OZ. Purchase 6 or more tubes of Demi Permanent Colour and Receive 1 Essential 7 Oil Dry Oil Shine Mist 3.4 oz. FREE!

+

Working Hairspray Travel Size Counter Display

Quick Lift Lightener

Create natural looking highlights in a flash with our 2 step lightening system designed to lift hair up 10 5 levels in 15 minutes

Includes: 9 Working Hairspray 1.5 oz. 1 Display

$

36.00

$

ALX-19-WSD50

$36.00 value

Hydrating Holiday Duo SAVE 23%

15.00 duo

$19.50 value

10

27.00 each

display

$

SAVE 25%

ALX-21-QLLS

Volume Holiday Duo OR Essential 7 Oil Holiday Duo

$

17.50 duo

$22.50 value ALX-19-HHDB

SAVE 22%

ALX-19-VHDB, ALX-19-E7HDB

Tru Beauty Concepts - Trusted, Respected, Unique

Not all products available in all territories. Contact us for more information.

31

COLOR PROOF

HOPE ESSENTIALS

1-888-371-5040 | www.trubeautyconcepts.com

TRY THESE SIZZLING-HOT STYLES

ROUNDTABLE

MAKE THE Season Bright WITH BABE HAIR EXTENSIONS

CREATE ENDLESS LOOKS WITH OR WITHOUT COMMITMENT THIS HOLIDAY SEASON WITH BABE HAIR EXTENSIONS. WHETHER IT’S A NEW COLOR, MORE VOLUME, OR MORE LENGTH ON YOUR WISH LIST, BABE HAIR HAS SOMETHING FOR EVERY CLIENT AND EVERY REQUEST.

SAVE 21% on Shampoo and Condition Banded

Duo 25.4 oz. PLUS ClearItUp Packette

extensions—are meant to be worn for a night on the

season, Babe Hair offers Tape-In, Fusion, and I-Tip extensions.

town or a day out with the crowd, and should be taken

These hair extension types are meant to last 6-8 weeks

out before bed. For the woman looking to make a

depending on the growth rate of the natural hair. Babe Hair has

statement at her holiday get-togethers, Clip-Ins will do

specifically designed each one to cater to all hair types, from

just that. Leaving the hair down with more length and

thin to coarse or short to long. By avoiding the use of chemicals

volume or accomplishing a fancy up-do, Babe Hair

and glues, Babe Hair extensions are extremely gentle and safe

Clip-Ins provide versatility and comfort. Because they

on natural hair through the coloring process.

Choose from: SuperRich Moisture Shampoo & Condition 25.4 oz. (CPF-19-SRD25) SuperPlump Volumizing Shampoo & Condition 25.4 oz. (CPF-19-SPD25)

and product.

Application time: 30 minutes to 2 hours

$

Application time: 5-10 minutes

How-to: For Tape-In; sandwich sections of the client’s hair

How-to: Following the instructions on the package,

OR CrazySmooth Anti-Frizz Shampoo & Condition 25.4 oz. (CPF-19-CSD25) TruCurl Protecting Shampoo & Condition 25.4 oz. (CPF-19-TCD25)

I-Tip; place a strand (about the same amount of hair as the

between two wefts of hair bonded by an adhesive strip. For

section hair into 4 parts. Take the lower section and

extension stand) of the natural hair with a single extension

backcomb the hair. Place the clips (attached on the

strand inside of a bead and clamp them flat. For Fusion;

weft) to the head, pressing firmly to secure each one in

connect extensions to hair with keratin bonds (yes, that same

place. Follow the same steps with each section.

keratin protein that your hair is made of!) Each extension strand strand is individually attached for 360 degrees movement and ultimate styling potential.

FROM BABE’S Main Gal!

Meet Kari: Kari Fuller is a 16-year seasoned stylist and educator and the Director of Education for Babe Hair Extensions. Based out of St. George, Utah, Kari runs her own beauty school—(Hairitage Hair Academy)—where she trains students to work with each of Babe’s three professional hair extension methods. Throughout the year, Kari travels to trade shows and education events with the Babe Elite Styling Team, demonstrating installation techniques and acting as a spokeswoman for the Babe brand. You can see her in action in Babe’s online education series for both hair extensions and lash extensions.

59.75 set

$82.00 value

NEW! SuperRich End Mender 3.4 oz.

$

47.20 duo

$59.50 value

51.20 duo

BUY 3, GET 1 FREE FiberBlast Texture Creme 2.5 oz.

$

39.00 deal

$52.00 value

CPF-21-FB3+1

BUY 3, GET 1 FREE HeatProof Anti-Frizz Blow Dry Creme 6.7 oz.

CPF-19-BATBS

CPF-21-HP3+1

96.00 deal

$

57.00 deal

$76.00 value

WickedGood Weightless Shine Spray 5.2 oz. SAVE 20%

$ SAVE 24%

BUY 3, GET 1 FREE RuleBreaker Firm Flexible Wax 1.7 oz.

54.00 deal $67.50 value

$

CPF-21-SREMD

BUY 4, GET 1 FREE

52.00 /5

$65.00 value CPF-21-WG4+1

BUY 4, GET 1 FREE HardCore Epic Hold Hairspray 9 oz.

SAVE 25%

SAVE 20%

36.00 deal

$

46.00 deal

$48.00 value

$57.50 value

CPF-21-DS4+1, CPF-21-RX4+1

CPF-21-RB3+1

CPF-21-HC4+1

SuperRich Holiday Trio Box

SuperPlump Holiday Trio Box

Crazy Smooth Holiday Trio Box

SAVE 32%

Purchase: 1 SuperRich Moisture Shampoo 10.1 oz. 1 SuperRich Daily Moisture Intensive Treatment 6.7 oz. Receive FREE: 1 SuperRich Moisture Condition 8.5 oz.

46.50 deal

$62.00 value

Humidity RX Anti-Frizz Weatherproof Spray 5 oz. OR DrySpell Color Protect Dry Shampoo 6.7 oz.

SAVE 33%

SAVE 25%

$

$

CPF-21-CIUD

BUY 4, GET 1 FREE

SAVE 25%

Purchase: 6 ClearItUp Detox Shampoo 10.1 oz. Receive FREE: 1 ClearItUp Detox Shampoo 25.4 oz.

$125.50 value

$64.50 value

Purchase: 3 SuperRich End Mender 3.4 oz. Receive Free: 1 SuperRich End Mender 3.4 oz. 1 Easel Card

$

ClearItUp Detox Shampoo 10.1 oz. with FREE 25.4 oz.

SAVE 25%

LEARN ALL THE TRICKS

BUY 3, GET 1 FREE

Purchase: 1 Baobab Heal & Repair Shampoo 8.5 oz. 1 Baobab Heal & Repair Condition 8.5 oz. 1 Baobab Heal & Repair Leave-In Treatment 5.1 oz. Receive FREE: 1 Luxury Microfiber Hair Towel

$

Long-term: For a holiday look that lasts throughout the holiday

comes pre-tipped with the keratin bond ready to go. Each

32

SAVE 27%

Short-term: Clip-Ins—the most popular form of hair

are 100% human hair, they can be styled with any tool

This Season!

Baobab Heal & Repair Boxed Set

$

33.00 trio

$49.00 value

Purchase: 1 SuperPlump Volumizing Shampoo 10.1 oz. 1 SuperPlump Volumizing Condition 8.5 oz. Receive FREE: 1 TextureCharge Color Protect Texture & Finishing Spray 6.7 oz.

$ CPF-19-HSRTB

SAVE 26%

32.00 trio

$47.00 value

Tru Beauty Concepts - Trusted, Respected, Unique

Purchase: 1 CrazySmooth Anti-Frizz Shampoo 10.1 oz. 1 CrazySmooth Anti-Frizz Condition 8.5 oz. Receive FREE: 1 WickedGood Weightless Shine Spray 5.2 oz.

$ CPF-19-HSPTB

37.00 trio

$50.00 value

CPF-19-HCSTB

Not all products available in all territories. Contact us for more information.

9

HOPE ESSENTIALS

1-888-371-5040 1-888-371-5040 || www.trubeautyconcepts.com www.trubeautyconcepts.com

TRY THESE SIZZLING-HOT STYLES

ROUNDTABLE

MAKE THE Season Bright WITH BABE HAIR EXTENSIONS

CREATE ENDLESS LOOKS WITH OR WITHOUT COMMITMENT THIS HOLIDAY SEASON WITH BABE HAIR EXTENSIONS. WHETHER IT’S A NEW COLOR, MORE VOLUME, OR MORE LENGTH ON YOUR WISH LIST, BABE HAIR HAS SOMETHING FOR EVERY CLIENT AND EVERY REQUEST.

Short-term: Clip-Ins - the most popular form of hair

Long-term: For a holiday look that lasts throughout the holiday

extensions - are meant to be worn for a night on the

season, Babe Hair offers Tape-In, Fusion, and I-Tip extensions.

town or a day out with the crowd, and should be taken

These hair extension types are meant to last 6-8 weeks

out before bed. For the woman looking to make a

depending on the growth rate of the natural hair. Babe Hair has

statement at her holiday get-togethers, Clip-Ins will do

specifically designed each one to cater to all hair types, from

just that. Leaving the hair down with more length and

thin to coarse or short to long. By avoiding the use of chemicals

volume or accomplishing a fancy up-do, Babe Hair

and glues, Babe Hair extensions are extremely gentle and safe

Clip-Ins provide versatility and comfort. Because they

on natural hair through the coloring process.

This Season!

are 100% Human hair, they can be styled with any tool and product.

Application time: 30 minutes to 2 hours

Application time: 5-10 minutes

How-to: For Tape-In; sandwich sections of the client’s hair

How-to: Following the instructions on the package,

I-Tip; place a strand (about the same amount of hair as the

between two wefts of hair bonded by an adhesive strip, For

section hair into 4 parts. Take the lower section and

extension stand) of the natural hair with a single extension

backcomb the hair. Place the clips (attached on the

strand inside of a bead and clamp them flat. For Fusion;

weft) to the head, pressing firmly to secure each one in

connect extensions to hair with keratin bonds 9yes, that same

place. Follow the same steps with each section.

keratin protein that your hair is made of!) Each extension strand comes pre-tipped with the keratin bond ready to go. Each strand is individually attached for 360 degrees movement and ultimate styling potential.

LEARN ALL THE TRICKS

FROM BABE’S Main Gal!

Meet Kari: Kari Fuller is a 16-year seasoned stylist and educator and the Director of Education for Babe Hair Extensions. Based out of St. George, Utah. Kari runs her own beauty school - (Hairitage Hair Academy)- where she trains students to work with each of Babe’s three professional hair extension methods. Throughout the year, Kari travels to trade shows and education events with the Babe Elite styling team, demonstrating installation techniques and acting as a spokeswoman for the Babe brand. You can see her in action in Babe’s online education series for both hair extensions and lash extensions. 8

33

1-888-371-5040 | www.trubeautyconcepts.com KERATIN COMPLEX

Natural Keratin Smoothing Treatment Try-Me Kit

VitalShot

THE BOND REBUILDER

Kit includes: 1 Natural Keratin Smoothing Treatment 4 oz. 1 Clarifying Shampoo 4 oz. 1 Keratin Color Care Shampoo 3 oz. 1 Keratin Color Care Conditioner 3 oz.

• One concentrated dose of Keratin rebuilds and repairs the bonds of the hair. • One formula, four unique services: can be used in all color and lightening services, no need to change color formulations, no added processing time and no permanent coating on the hair.

$

SAVE 33%

32.00 each

$48.00 value

KCX-03-VSA10

Smooth Appreciation Deal

The Signature Smoothing Kit

Purchase: 1 Natural Keratin Smoothing Treatment 32 oz. Receive FREE: 12 Keratin Color Care Shampoo and Conditioner Travel Valet 12 Keratin Complex Shopping Bags 12 Infusion Keratin Replenisher Samples 25 Smoothing Menu of Services Rack Cards 25 Salon Referral Cards 25 Salon Gift Cards 1 Training Manual 1 Vitalshot Protocol Brochure SAVE

$

350.00 kit

$446.00 value

22%

KCX-21-SAD

SAVE 26%

Purchase: 1 Natural Keratin Smoothing Treatment 16 oz. Receive FREE: 1 Natural Keratin Smoothing Treatment for Blonde Hair 1 Clarifying Shampoo 12 oz. 5 Menu of Services Rack Cards

$

200.00 kit

$272.00 value

$

60.00 kit

KCX-19-TSSK

$

50.00 kit

15.00 kit

Purchase: 1 Tub It’s a Blonde Thing Keratin Lightening System Powder 1 lb. 5 Kerahold Permanent Hair Color (pre-selected top shades 5N, 6G, 6K, 7N, 7A) 5 KeraBrilliance Demi-Glaze Liquigel Color (pre-selected top shades Clear, 5R, 6K, 7N, 9N) Receive FREE: 1 It’s a Blonde Thing Developer 10 volume 1 KeraHold Developer 20 volume 1 Demi-Glaze Activator 1 each of the Demi-Glaze Demi-Permanent Hair Color (9n, 10N, 10V, 9NB, 10NB, Clear) 1 each of the Metamorfix Extreme Direct Pigments (VV, CC, RR, GG, RV) 1 Color Therapy Product Knowledge Guide 1 Timeless Color Brochure 1 Keratin Complex Brand Booklet

Purchase: 1 Tub It’s a Blonde Thing Keratin Lightening System Powder 1 lb. Receive FREE: 1 It’s a Blonde Thing Developer 30 volume 1 Color Therapy Product Knowledge Guide 1 Timeless Color Brochure

$201.95 value

$

KCX-19-EBOTM

Kit includes: 1 Infusion Keratin Replenisher 1.7 oz. 1 Keratin Color Care Shampoo 3 oz. 1 Keratin Color Care Conditioner 3 oz.

It’s a Blonde Thing Try Me

91.95 deal

Kit includes: 1 Express Blow Out 4 oz. 1 Clarifying Shampoo 4 oz. 1 Keratin Color Care Shampoo 3 oz. 1 Keratin Color Care Conditioner 3 oz.

BEST-EVER BLOWOUT KIT

Color Therapy Collection Deal

$

KCX-19-KSTTM

Express Blow Out Try-Me Kit

SAVE 54%

KCX-21-CTCK

$

24.50 deal

$30.50 value

KCX-19-BEBOK

Fall Lightener Deal SAVE 20%

Purchase: 3 Tub It’s a Blonde Thing Keratin Lightening System Powder 1lb. Receive FREE: 1 Express Blow Out 4 oz. 1 It’s a Blonde Thing Developer 10 volume 1 It’s a Blonde Thing Developer 30 volume

$ KCX-21-IABTM

74.00 deal

$137.00 value

SAVE 46% KCX-21-FLD

SAVE 15% ON THESE KERATIN COMPLEX STYLING TOOLS Transformer Interchangeable Styling Rod Revolutionary styling system with 3 interchangeable barrels to create long lasting, versatile texture with brilliant shine.

$

101.15 ea.

$119.00 value

34

Hydradry Dual Ion + Ceramic Professional Smoothing Dryer

The ultimate, state-of-the-art styling tool from Keratin Complex

A lightweight, professional-grade dryer with the latest in heat and ionic technology for versatile styling and smooth results.

$ KCX-09-TISR

109.65 ea.

$129.00 value

Stealth IV Next-Generation Digital Smoothing + Straightening Iron

$ KCX-09-HDBD

Tru Beauty Concepts - Trusted, Respected, Unique

110.50 ea.

$130.00 value

KCX-09-STEIV

Not all products available in all territories. Contact us for more information.

7

NEUMA

THE BACKS OF EACH HOLIDAY DUO BOX, WHEN LINED UP, CREATE A BEAUTIFUL VILLAGE WINTER SCENE.

HOLIDAY DUOS neuSmooth Holiday Duo

SAVE 25%

Tame & Smooth Frizzy Hair Includes: 1 neuSmooth Shampoo 10.1 oz. 1 neuSmooth Leave-on Condition 8.5 oz.

$

20.25 duo NEU-19-H15SM

SAVE 25%

Hydrate & Replenish Dry Hair Includes: 1 neuMoisture Shampoo 10.1 oz. 1 neuMoisture Condition 8.5 oz.

19.50 duo NEU-19-H15MO

reNeu Holiday Travel Duo

Includes: 1 neuSmooth Shampoo 2.5 oz. 1 neuSmooth Leave-on Condition 2.5 oz. SAVE

Includes: 1 reNeu Shampoo 2.5 oz. 1 reNeu Condition 2.5 oz.

duo $10.00 value

duo $9.00 value

$

No need to change color formulations

SAVE 25%

Volumize & Add Fullness

19.50

duo $26.00 value

NEU-19-H15VL

SALES START AT THE BACKBAR neuSmooth Shampoo 64 oz.

One step rebuilds and repairs the bonds of the hair.

No interference with lightener

NEU-19-H15RE

neuVolume Holiday Duo

$

neuSmooth Holiday Travel Duo

19.50

duo $26.00 value

Includes: 1 neuVolume Shampoo 10.1 oz. 1 neuVolume Condition 8.5 oz.

$26.00 value

IN THE USA

For All Hair Types

$

neuMoisture Holiday Duo

Can be used in all color and lightening services*

SAVE 25%

Includes: 1 reNeu Shampoo 10.1 oz. 1 reNeu Condition 8.5 oz.

$28.00 value

$

reNeu Holiday Duo

8.00

20%

NEU-19-H15ST

$

7.20

neuSmooth Leave-on Condition 64 oz.

SAVE 30% SAVE 20% NEU-19-H15RT

neuMoisture Holiday Travel Duo

neuVolume Holiday Travel Duo

Includes: 1 neuMoisture Shampoo 2.5 oz. 1 neuMoisture Condition 2.5 oz.

Includes: 1 neuVolume Shampoo 2.5 oz. 1 neuVolume Condition 2.5 oz.

$

$

$

SAVE 30%

38.50 each

$55.00 value

$ NEU-02-SMO64

neuMoisture, neuVolume or reNeu Shampoo 64 oz.

42.00 each

$60.00 value

NEU-03-SMO64

neuVolume, neuVolume or reNeu Condition 64 oz.

No added processing time No permanent coating on the hair Strengthens damaged hair from the inside out

7.20

duo $9.00 value

SAVE 20%

NEU-19-H15MT

7.20

duo $9.00 value

SAVE 20%

NEU-19-H15VT

neuMoisture Shampoo (NEU-02-MOI64) neuVolume Shampoo (NEU-02-VOL64) reNeu Shampoo (NEU-02-REN64)

$

31.50 each

SAVE 30%

$45.00 value

neuMoisture Condition (NEU-03-MOI64) neuVolume Condition (NEU-03-VOL64) reNeu Condition (NEU-03-REN64)

$

35.00 each

SAVE 30%

$50.00 value

*Refer to manufacturer instructions. Perform a strand test prior to use.

6

Tru Beauty Concepts - Trusted, Respected, Unique

Not all products available in all territories. Contact us for more information.

35

TRU SAVINGS

BLOW

|

PRODUCT CLUB

BLOW PRO | PRODUCT CLUB

BUY 2, GET 1 FREE BLOWPRO PRODUCTS

SAVE 33%

Thermal Colour Wraps • A foil alternative

Highlighting Paper Wraps 250 pack SAVE 15%

4” x 7” (PRD-10-HP47) $ box $4.79 value

3.83

4” x 10” (PRD-10-HP410) $ box $6.35 value

Choose from: • 8” Length 300 ct. (PRD-10-CW8) • 12” Length 225 ct. (PRD-10-CW12)

$

SAVE 20%

5.08

4” x16” (PRD-10-HP416)

13.55 ea.

$

7.64

box $9.55 value

$15.95 value

NEW & IMPROVED! ColorWhip Electric Color Mixer Cleanse and Nourish: Blow Up Daily Volumizing Shampoo 8 oz. (BHC-02-BW6) Blow Up Daily Volumizing Conditioner 8 oz. (BHC-03-BN6) Hydra Quench Daily Hydrating Shampoo 8 oz. (BHC-03-BW7) Hydra Quench Daily Hydrating Conditioner 8 oz. (BHC-03-BN7) Damage Control Daily Repairing Conditioner 8 oz.(BHC-03-BN8) Prep and Style: Heat Is On Protective Daily Primer 8.5 oz. (BHC-12-BC6) Ready Set Blow Express Blow Dry Lotion 4 oz. (BHC-12-BC12) You Only Smoother Advanced Smoothing Spray 5 oz. (BHC-12-BC14) Blow Up Root Lift Concentrate 4.7 oz. (BHC-12-BC7) Blow Up Thickening Mist 8.5 oz. (BHC-12-BC8) Beach Blow Texturizing Mist 8.5 oz. (BHC-12-BC11) Body By Blow No Crunch Volumizing Mousse 5 oz. (BHC-12-BC13) Finish and Refresh: Weather Girl Anti-Frizz Serum 2 oz. (BHC-12-BF9) Mane Tame Weightless Pomade 4 oz. (BHC-12-BF11) Time To Shine 3-D Illuminating Mist 4 oz. (BHC-12-BF8) Blow Back Time Aging Density Spray 4 oz. (BHC-12-BF12) Textstyle Dry Texture Spray 5.6 oz. (BHC-12-BF10) Blowout Serious non-stick Hair Spray 10 oz. (BHC-05-BF5) After Blow Strong Hold Finishing Spray 10 oz. (BHC-05-BF6) Faux Dry Dry Shampoo 1.7 oz. (BHC-02-BW5) Faux Dry Dry Conditioner 1.7 oz. (BHC-03-BW10) Faux Dry Refreshing Mist 1.7 oz. (BHC-12-BW15) Back Bar: Blow Up Daily Volumizing Shampoo Liter (BHC-02-BB8) Blow Up Daily Volumizing Conditioner Liter (BHC-03-BB10) Hydra Quench Daily Hydrating Conditioner Liter (BHC-03-BB14) Damage Control Daily Repairing Shampoo Liter (BHC-02-BB16) Damage Control Daily Repairing Conditioner Liter (BHC-03-BB18)

$

SAVE 10%

• New and improved motor and power supply • Mix any color or bleach to produce a perfect, creamy consistency in seconds! • Eliminates breathing in fumes and splattering System includes: 1 Mixer Lid 4 Bowls 4 Brushes 1 A/C Power Supply

$

71.95 deal

$79.95 value PRD-10-CLWHP

NEW! AloeEssence Disposable Vinyl Gloves 50 pack

• AloeEssence Complex is infused inside gloves • Available in: Small PRD-10-AV50S Medium PRD-10-AV50M

SAVE 17%

Caps on a Roll 500 count • Perforated edge for easy separation • 15.5” x 12”

SAVE 20%

17.90-$50.00 deal

$26.85-$75.00 value

BUY 2, GET 1 FREE

$

Blowpro Tools

Choose from: • Titanium Style Dryer (BHC-09-DRYER) • Titanium Flat Iron (BHC-09-FIRON) • Titanium Curling Wand (BHC-09-WAND)

SAVE 33%

$

159.90 deal

$239.85 value

36

4.99 box

$

$45.00 value

Applicator Bottles 3 count

Bottle Brush Set

• Multi-color caps for easy identification • Extra long, straight tip cap

• Perfectly sized to fit most applicator bottles • Extended handle length means less stress on wrist • Unique cap SAVE cleaning brush 20% easily removes color from cap tip

SAVE 20%

Pretty Little Liars Actress

LUCY HALE’S Favorite Tool!

36.00 box

$5.99 value

$

7.98 set

$9.98 value

Tru Beauty Concepts - Trusted, Respected, Unique

$

PRD-10-PCROLL

7.96 deal

$9.95 value PRD-10-AB3

PRD-10-GGBCB

Not all products available in all territories. Contact us for more information.

5

SPARKS

|

ONESTA

|

CND

|

SALON TECH

TRU SAVINGS

SAVE 17%

COLOR SALE Choose from: • Purple Passion • Rad Raspberry • Electric Blue • Green Ivy • Crystal Clear • Pink Kiss • Magenta Mania • Red Hot • Orange Crush • Sunburst Yellow • NEW! Red Velvet • NEW! Mermaid Blue • NEW! Key Lime • NEW! Starbright Silver • NEW! Wild Flamingo

$

SAVE 17%

SAVE 25%

4.95 each

$5.95 value

Shellac Aurora Holiday Collection Includes: • Nordic Lights • Winter Glow

Salon Tech Silicone 450 1”

SolarOil Aurora Holiday Minis POP Display

Salontech Featherlight 2800 Dryer

SAVE 20%

Includes: 40 Solar Oil Minis .125 oz.

• Glacier Mist • Tundra

SAVE 23%

$

$

15.95 each

Vinylux POP Aurora Holiday Collection Includes: 2 Nordic Lights 2 Winter Glow 2 Glacier Mist

$

49.95 display

CND-19-SOAHD

SAT-09-S1

SAT-09-F2800

Vinylux System Prepack

Salontech Titanium 450 Xtreme 1” or 1.5”

Salontech Silicone 450 Xtreme 1” or 1.5”

• Safe Heating Control Technology provides a more stable, safe and durable heating • Perfect Multi-Styler ideal for straightening and curling • Auto shut-off motion sensor (60 minutes)

• 3-Silicone Bar technology provides perfect tension while conditioning the cuticle, results are straighter, silkier hair • Safe Heating Control Technology provides a more stable, safe and durable heating

Includes: 1 Vinylux Weekly Top Coat 0.5 oz. 1 ScrubFresh 2 oz. 1 Offly Fast Nourishing Remover 2 oz. 2 Bottles of Vinylux (your choice)

4

$ CND-19-VAHC

79.99 each

$99.99 value

2 Tundra 2 Weekly Top Coat

52.50 display

$

$129.99 value

SAVE 28%

$

99.99 each

15.75 deal

$21.75 value

$

CND-21-VSPD

55.99 each

$69.99 value

SAT-09-TX1, SAT-09-TX15

Tru Beauty Concepts - Trusted, Respected, Unique

SAVE 20%

$

55.99 each

$69.99 value

SAT-09-SX1, SAT-09-SX15

SAVE 20%

Not all products available in all territories. Contact us for more information.

37

EUGENE PERMA

38

3

MANUFACTURERS

GET THE COVER LOOK The Alfaparf team created the cover. Want to achieve this look? Here’s how:

BASE COLOR

Light natural brown

NECESSARY PRODUCTS FOR THIS SERVICE Equipment: Supermeches+

Evolution of the Color3: 4.66l Medium intense red brown new 5.62 Light red violet brown RB Red Booster Oxid’o ALFAPARF MILANO: 10, 20 & 30 volume

FORMULAS USED

Formula 1: SUPERMECHES+ mixed with OXID’O 30 volume, mixing ration 1:2 Formula 2: 30g EOC 4.661 + 30g EOC 5.62 + 15g EOC RB mixed with OXID’O 10 volume, mixing ratio 1:2

Abba Alfaparf..................1, 2, 12, 13 Aloxxi.............................30, 31 American Dawn Arbill Ardell Babe.......................4, 5, 32, 33 B.E.S. Balmain Betty Dain Blow Pro...............................36 Bodyography Burmax Cameo Clairol Colorphlex.............................34 ColorProof.....................8, 9, 40 CND......................................37 Crack Cricket Dennis Bernard DHS Divina DS Laboratories EmBee Meche Essie Esuchen Eugene Perma.........................3 Fave 4 Flowery Footlogix Fromm Gena GiGi Graham HairArt Hotheads Hot Tools IBD ICON Intrinsics It’s a 10 Jatai Kardashian............................23 Keratin Complex..................6, 7 Keune.............................16, 17 King Research Macadamia.....................10, 11 Malibu C Wellness Marianna

Marilyn Brush Martino Mason Pearson Mediceuticals Milbon............................14, 15 MIN Moroccanoil Morris Flamingo Mutual Neuma..................................35 Nufree Nudesse.....................31 Onesta..................................37 OPI Oster Palladio Penguin Clip Privé...............................26, 27 Product Club..........................36 ProTools Pure Blends Rejuvenol RiCi.......................................38 Roux Rudolph Salon Tech.............................37 Scruples..........................28, 29 Seche Skin Research Soma Sparks..................................37 Spornette Style Edit...............................18 T3 Tend Skin Terax TheraBath Therapro Tresemme TruBeauty TruDesign Turbo Tweezerman Wahl Wella Wet Brush White Sands X Fusion YCC Z.One Concept.................24, 25 Zotos

4 EASY WAYS TO ORDER 1. E-Mail us at [email protected] 2. Contact your Tru Beauty Concepts Sales Consultant 3. Call our Customer Service Department at (888) 371-5040 4. Visit any of our 5 convenient locations:

Southampton, Cockeysville, Rockville, Richmond, Salisbury

2

Not all products available in all territories – contact us for more information. Not responsible for typographical errors. Pictures may not exactly match advertised promotions. Promotions limited to on-hand quantities unless otherwise specified. TBC reserves the right to correct errors and limit quantities. All material contained herein is subject to trademark and copyright protection. Copyright 2015 Tru Beauty Concepts, Inc. All rights reserved. North version.

39

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