Critical Success Factors for Personalization
Introduction To best optimize engagement and revenue, online and multichannel retailers need to personal...
Introduction To best optimize engagement and revenue, online and multichannel retailers need to personalize the brand and shopping experience for each customer. Since today’s consumer engages across a variety of touchpoints, an omnichannel personalization solution is needed to effectively capture a complete view of an individual and deliver the most relevant customer experience for conversion. The Resonance Personalization Platform encapsulates the critical success factors needed to optimize results in today’s dynamic retail market.
Key Concepts • Revenue Optimization is more than just raising top line sales — it’s operating in a way that is both profitable and sustainable for the long term. • Increasingly, online and omnichannel retailers are turning to p ersonalization to optimize revenue through an improved customer experience. • To fully realize the benefits of Personalization, retailers must use a Platform that addresses critical success factors and has real-time c apability to deliver in and learn from multiple channels. • The Resonance Personalization Platform is a Software-as-a-Service (SaaS) solution from Certona that delivers real-time personalization and automated revenue.
You Will Learn How To: • Address the Critical Success Factors for Revenue Optimization • Select a Personalization Platform • Use real-time Personalization to increase engagement, conversions, and revenue • Integrate a Personalized experience throughout your customer touchpoints.
The Critical Success Factors of Personalization Consumers have access to more information than ever before. They can research, engage, and buy through a growing list of channels. They expect a seamless and personalized experience from every brand as they cross mobile sites, emails, contact centers, social networks, and stores. Retailers are challenged to meet the needs of this omnichannel shopper. Only the most relevant experience can maximize engagement and conversions. This requires leveraging data across all channels and personalizing the experience in real-time. Below is a set of critical success factors that must be present in any strategy or technology that hopes to optimize revenue with personalization.
Critical Success Factors for Revenue Optimization Strategic
Performance
Automation
• Real-time collection and
• Personalization across the
• Automated and self
customer lifecycle (Acquisition,
optimizing (SaaS, Rapid
Engagement, Conversion,
Implementation, Minimal
review and purchase data
Retention)
Resources)
• Scalability to manage very
• Integration of omnichannel data
• Omnichannel
large & complex product
targeting in real-time • Realistic goals and expectations (revenue lift, (