‘’Creative Industry Innovation Centre’’ (CIIC) Henk de Vries, Leiden 13 April 2006, DECC workshop (closed group presentation) This material not to be used for distribution outside the premises of the workshop participants. If needed contact:
[email protected]
Objectives: To strengthen and extend the growth of the Dutch Creative industry with innovative media& design technology and bundle our creative power in a strong co-operation model. Step 1. : The conversion of technology and IP (in)to new creative applications and designs. Step 2. : Conversion of those applications into businesses/ markets.
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Impact Eindhoven region: – Creation of new products and concepts as based on new media and technology from Research Centre(s). – Creation of an ecosysteem for innovative applications in a CIIC on the High Tech campus Eindhoven – Business and market development – Co-operate with many partners.
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Topranking European Innovation area:
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Sustainable R, I & D investments > 3%:
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Landscape Creative Industry Netherlands Which segments to develop Creatie Materiele Productie Beeldende kunst, fotografie Beeldende kunst, fotografie Podiumkunsten: muziek, Podiumkunsten, dans, theater uitgeverijen Recreatiecentra, organisatie Recreatiecentra, evenementen evenementenhallen Film: scenario, scriptwriting Filmproductie
Arts
Radio, TV Media en Entertainment Schrijven: romans, poezie, non-fictie Journalistiek
Distributie en retail Veilingen, kunstuitleen, galerie, musea, winkels Theaters, concertzalen, CDwinkels, Internet Recreatiecentra, organisatie culturele evenementen Filmdistributie, bioscopen, videotheken, kabel Omroepen, commercielen Boekwinkel, bibliotheken, Internet Kiosken, bibliotheken, Internet, stations, etc Handel in kleding, meubels, etc
Radio, TV Uitgeverij, drukkerij Uitgeverij, drukkerij
Vormgeving, mode ontwerp, Productie kleding, grafisch ontwerp auto's, apparatuur Gaming, nieuwe media Gaming, nieuwe Creatieve Businesses media Services Architectuur, stedenbouw Utiliteitsbouw, projectontwikkeling Reclame Close Match Half Match Low Match
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Internet Service Providers, mobiele telefoon, etc Projectontwikkeling, makelaardij, monumentenzorg
Drukkerijen
TV, tijdschriften, Internet
= match CIIC ? Reference: ‘’Mapping document Creatieve Bedrijvigheid in Nederland’’.
Tasks and scope of the CIIC *): •
• • • • •
Transfer/convert (technology) innovations from Research Centre(s) to the CIIC and interact between application development and technology engineering within the Research Centre(s). . . . . . . CIIC specialists to develope/create new applications for ‘’screen/display dynamical’’ and ‘’object dynamical’’(Multi-)Media. This in not only a CIIC activity: A network of partners co-operates with their specific structures and application area’s. Investigate new market opportunities, new business models and how to adapt to (potential) customer needs. Also market- & business-development in close co-operation with a network of partners. Strong links to education centers for Research & Innovation as well as educational functions + promotion of the Creative industry. .
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*) TNO, TU-(e), Philips, + . . .
Scope/ conversion area’s:
Displays
World’s first - working flexible matrix display - all-polymer active-matrix display - Light, thin and roll-up capability - Unlimited shape and form - On any surface
-
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Cholesteric Texture LCD Passive matrix 64x64 • Thickness 250 micron • Radius of curvature > 2 cm • Size 12x15 cm •
Ambient lighting
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3 D TV • Commercials ? • Gaming ? • User interfacing ? • Interaction ? 13/04/2006
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Scope/conversion area’s: : •
Screen-dynamics
•
Object dynamics
1.
Display dynamics: Dig. TV HDTV, 3 D, new applications with a.o. multimodal extensions.
1.
Object design: products, buildings with multimediafunctionallity. New forms of UI for digital objects. Expression with light, electronics, mechanics, physics from, in and around objects. Moving objects: cloths, transport, vehicles
2.
3.
2.
New Gaming applications in training & education, /e-/any-(where) learning based on Multimodal extensions.
3.
New UI’s for e.g. flexible displays.
4.
Í
Other (flex.) display/screen applications Í Other crossvertilization , services,. . . Î Í . . And chaindevelopment
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Î
Î
iCat Interactive user-interface robot
• Emotional feedback • Interactive control engine • Tangible object • Dialogue interface 13/04/2006 Semiconductors
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Photonic textiles:
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Entertable Interactive gaming table
• Touch enabled • Multi user • Tangible objects • Interactive 13/04/2006
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Health / Education:
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Creative industry
• Open-space gaming • Virtual movie experience • Interactive surfaces • Public gaming • HD-3d Home cinema • Interactive fashion • Interactive narrative gaming • Ambient home cinema • Electronic paper • Physical gaming • Personal media editing • Interactive AmI lighting • Interactive gaming • Interactive media • Creative Web services
2010 2005 Semiconductors
• Gaming • Media creation • Intelligent design
2015
2020
2025
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Focus in R, I & D chain:
CIIC co-operation Research to market
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Conv. Centre
Universities
Institute
Fund. Research
Innov.to market
Funding balance
Prod./Market Development
Businesses
Model to boost Innovative applications + new technologies to the market. Onderzoeksresultaat v. 3-rden
Nieuwe Produkt- Markt Combinaties, Ketens, Services,...
Nieuwe Ondernemingen, Spin-offs/outs.
Î Stimulans, Nieuw onderzoek
Universiteiten Hogescholen voorzieningen, Kennis, mensen
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INSTITUUT Knowledge Institute, Knowledge Conv. Centre
Overheidsvoorzieningen, Investeringen
CIIC
Resultaat t.b.v. markt ontwikkeling
Bedrijven/ Klanten voorzieningen, Investeringen
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Ambient Intelligence research in
HomeLab
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Developing “calm technology” that enriches people’s lives
Co-operation models and/or participative models to Combine forces in the Dutch Creative Industry. • • • • • • • • •
MultimediaN De Waag Premsela EZ OCW TNO Universiteiten CTIT ICT-regie, + Other Institutes.
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Foundation support Business partners CIIC Core/ Founders Creative partners Primary advice
Advisory board
More CIIC conversion area’s • • • • • • • • • • • • • • • • 13/04/2006 Semiconductors
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WWICE WWICE2 Phenom Cameleon Table Your Media Environment Context Aware Remote Control Media Browser Touch Headphones AmBX Intelligent Personal Care Environment The Interactive Mirror Fitness Coach Ambient Intelligent Lighting Query by Humming Living Light & Music Light Atmospheres
CIIC central - scope: •
Conversion of Technologies into the Creative ‘’’zone’’ : Develop + test applications Î feedback to the technology zone Î develop & test again, and again
•
Interactive Business Development based on Creative variations/scenario’s/experiments.
•
Arrangements + interactions with VC’s, €’s, DRM, IP, Gouvernments.
l a n • Realise the bridging from technology to the Creatieve World and be ! o s part of it : Work with the Dutch Creative Industry but . . . . . . .ti e a i Also Internationally Î UK, Germany, Belgium, France. n c r n e t e n g • Concepts and pilots industry in vincinity + product series. I r u Semiconductors 13/04/2006
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