Creating market opportunities for pulses http://www.pulsecanada.com/newsmultimedia/downloads
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Canada Pulse Production (thousand hectares/tonnes) 6,000
4,780
5,000
4,000
3,000
2,000
1,000
0 94-95
96-97
98-99
00-01
Tonnes 2
02-03
04-05
Seeded Area
06-07
08-09
10-11
12-13
United States of America 10%
Argentina 3% Others 12%
Australia 6%
Ukraine 2% Turkey 3%
Russian Federation 1%
Canada 36%
Myanmar 10% France 4%
Mexico 1% India 2% Ethiopia 1%
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China 9%
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Pinto
Black
Traditional Markets South Asia
Middle East
Growth driver: Population Latin America 5
12,239 tonnes or 18% of all chickpea exports
1,771,545 tonnes or 62% of total pea exports
Pakistan India Bangladesh
Total Pulse Exports to Indian Subcontinent 201,292 tonnes or 29% of all lentil exports
1,985,076 tonnes % of Total Pulse Exports Sri Lanka
6
46%
Total Pulse Exports to Europe 271,830 tonnes
Norway
% of Total Pulse Exports Sweden
6%
Denmark 112,890 tonnes or 10% of total lentil exports
Netherlands U.K.
Germany Belgium
67,954 tonnes or 2% of total pea exports
France
81,234 tonnes or 37% of total bean exports
Italy Greece Spain
Portugal 7
9,811 tonnes or 14% of total chickpea exports
South Korea
Japan
China
Taiwan Total Pulse Exports to Asia 764,496 tonnes % of Total Pulse Exports
18% Peas: 731,610 tonnes or 26% 8
Beans: 20,620 tonnes or 9%
Total Pulse Exports to South America
Venezuela
248,940 tonnes
Colombia
% of Total Pulse Exports
Ecuador
6% Brazil Peru
173,570 tonnes or 15% of total lentil exports
Bolivia Paraguay Chile
3,620 tonnes or 2% of total bean exports
Argentina
Uruguay
69,630 tonnes or 2% of total pea exports
2,096 or 3% of total chickpea exports 9
1,631 tonnes of beans or 1% of total bean exports
Turkey
402,676 tonnes or 35% of total lentil exports
Syria Israel
Iran
Iraq
55,300 tonnes of peas or 2% of total pea exports
Jordan
Saudi Arabia
27,992 tonnes or 40% of total chickpea exports
UAE
Total Pulse Exports to the Middle East Oman Yemen
487,600 tonnes % of Total Pulse Exports 11%
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Tunisia
Morocco Algeria
Libya Egypt
Total Pulse Exports to North Africa 197,831 tonnes
183,231 tonnes of lentils or 16% of Canada’s total lentil exports
% of Total Pulse Exports 5%
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5,112 tonnes or roughly 7% of total chickpea exports
Mexico Cuba
Belize Honduras Guatemala
El Salvador
Nicaragua
Costa Rica
Total Pulse Exports to Central America 106,005 tonnes % of Total Pulse Exports 2% 12
40,335 tonnes or 3% of total lentil exports 11,984 tonnes or 6% of total bean exports 53,199 tonnes or 2% of total pea exports
73,662 tonnes or 34% of total bean exports
8,761 tonnes or 13% of all chickpea exports
Pakistan
India 49,837 tonnes or 2% of total pea exports Total Pulse Exports to US 148,103 tonnes % of Total Pulse Exports
3% 13
15,726 tonnes or 1% of all lentil exports
Top Market for Canadian Beans 2007
Others 17%
Dominican Republic 3%
United States 30%
EU 27 39% Japan 7% Angola 4%
Top Market for Canadian Beans - 2011 Others 28%
Mexico 3%
United States 28%
EU 27 31%
Japan 5% Angola 5%
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Top Markets for Canadian Chickpeas- 2007
Others 32%
Jordan 15%
United States 9%
EU 27 31% Algeria 7% Pakistan 6%
Top Markets for Canadian Chickpeas-2011 Turkey 16%
Others 34%
Jordan 14%
Pakistan 10%
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EU 27 14%
United States 12%
Top Markets for Canadian Lentils -2007 India 19% Others 46%
EU 27 13% Algeria 7% Colombia 7%
Bangladesh 8%
Top Markets for Canadian Lentils - 2011 Turkey 24%
Others 41%
India 9% Algeria 8%
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EU 27 10% United Arab Emirates 8%
Top Markets for Canadian Peas - 2007 Others 20%
Cuba 4%
India 49% Bangladesh 8%
EU 27 7%
China 12%
Top Markets for Canadian Peas - 2011 United States 2% Bangladesh 6%
China 24%
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EU 27 2% Others 9%
India 57%
Challenges Canadian pulse crops are almost fully dependent
on export markets. Although Canadian pulse crops are exported to 182 countries, exports are dominated by a few key markets; building diversified demand is vital Market access is an ongoing priority for the pulse industry to ensure it maintains access to markets • Bilateral free trade agreements • Sanitary / Phytosanitary issues, other non-tariff
barriers 18
Tariffs / Free trade agreements • • • •
Colombia: FTA concluded Morocco: FTA underway India: FTA underway Canada-EU Trade Partnership underway • Japan/TTP/CETA, etc. • Pulse industry is currently renewing bilateral FTA priorities in collaboration with other Canadian agriculture groups 19
New Markets North America
Europe
Growth drivers: Health, Nutrition & Sustainability 20
China
Global demand for food • Global population to rise from 7 billion to 9 billon (30%) by 2050 • Global food output will have to grow by 70% (more urban and affluent) • Protein is a key nutrient - pulses are a sustainable source of protein
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Existing pulse foods
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Pulses as Food Ingredients Nutrition
Health Water
Water
FOOD MANUFACTURING FOOD SERVICE
CONSUMERS
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Sustainability
Nutrition High Fiber High Protein
Nutrient Dense Low Fat
Gluten Free Low Allergenicity 24
Pea Bean Lentil Chickpea Soy (de-fatted) Corn (de-germed) Wheat (de-branned)
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PROTEIN (%)
STARCH (%)
FIBER (%)
FAT (%)
20 – 27
42 – 49
15
1.0 - 1.7
20 – 34
32 – 45
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0.7 - 2.3
21 – 30
42 – 49
14
1.0 - 1.3
18 – 31
33 – 44
25
4.4 - 6.9
47
38
18
1
6
83
2
1
10 – 15
73
2
2
Complementary Protein Grains
Legumes
(or grain products)
Rich in methionine Low in lysine
Wheat
Pulses
Rich in lysine
Rice
Soy
Low in methionine
Corn
Peanuts
Together legumes & cereals create a complete protein
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Protein Quality Research PDCAAS Lentil (green, whole)
0.63
Pea (yellow, split)
0.64
Black Beans
0.53
Wheat Flour
0.43
Rice Flour
0.50
Lentil: Wheat (25:75)
0.71
Lentil: Rice (20:80)
0.74
Black Bean-Rice (25:75)
0.75
Pea-Wheat (30:70)
0.75
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Dietary Attribute
Effects
Good for
•Fibre •Protein
Satiation
Weight management
•Soluble fibre •Resistant starch
Assists in lowering cholesterol, triglycerides
CVD
•Soluble fibre • Resistant starch Slows glucose absorption • Slowly Digestible Starch
Diabetes, Weight management
Insoluble fibre
Adds bulk to stools, increases colonic transit
Weight management
Plant Protein
Diet lower in saturated fat
CVD
•Low Fat •Nutrient Dense
Diet lower in fat More nutrients per calorie
Weight management, Disease prevention
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Weight management Diabetes 29
Pulses & Sustainability Lower Energy Use Reduce Greenhouse Gas
Emissions Improve Soil Health Increase Water Use Efficiency
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Pulses make their own fertilizer!
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Pulses and Energy Use
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Water Footprint 1,857 Gallons/lb
43 gallons of water to produce one pound of pulses.
Beef
1,857 gallons of water to produce one pound of beef. Pork 756 Gallons/lb
Pulses Chicken
Peanuts 469 Gallons/lb
Source: Arjen Y. Hoekstra and Ashok Chapagain, Globalization of Water, U. of Twente, Waterfootprint.org 33 National Geographic, April 2010
368 Gallons/lb
Soybeans 216 Gallons/lb
43 Gallons/lb
Sustainability Initiatives
Sustainable Food Canada
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New markets for pulses
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Pasta – Get “Great” on Your Plate
100% Durum Semolina Pasta (traditional formulation) Adapted from: Gan et al. 2011. Unpublished results, Agriculture and Agri-Food Canada; U.S. Department of Agriculture, Agricultural Research Service. 2010. USDA National Nutrient Database for Standard Reference. 36
Reformulated: 25% Lentil, 75% Durum 25% lower carbon footprint 100% increase in fibre 25% increase in protein
Pulse Noodles
GOOD SOURCE OF PROTEIN
GOOD SOURCE OF PROTEIN
100% Wheat based Noodle (traditional formulation) 37
Reformulated: 25% Pea, 75% Wheat 160% Increase in fiber 18% Increase in protein 33% Reduction in carbon footprint*
Get Your Menus Pulsing! Unlimited serving occasions- breakfast, lunch,
dinner, snack breaks, dine-in, take-out Western and ethnic profile options Health/nutrition focus Vegetarian/vegan Gluten-free alternatives Sustainability story
What pulses bring to the kitchen - Simplicity of preparation - Holds well during service
- Stores well in inventory - Ease of sourcing products - Perception of cost
Foodservice Manual
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