CRAFT YOUR DYNAMITE PERSONAL BRAND BUILT ON YOUR STRENGTHSFINDER® TOP 5 isogostrong.com



CRAFT YOUR DYNAMITE PERSONAL BRAND The key to success, energy, and less frustration in a world marked with constant change is in becoming more of who you already are, NOT in trying to become something you are not.

How They See You

HOW WOULD OTHERS DESCRIBE YOU AT WORK?

1 :: 2 :: 3 ::

BUILD YOUR BRAND ON YOUR STRENGTHS Craft Your Dynamite Personal Brand Statement What you uniquely offer

What your talents need Communicated

Your Strengths & Talents

Team Manager Colleague Friend Spouse isogostrong.com ©2016 Isogo | All Rights Reserved

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STEP 1 YOUR UNIQUE CONTRIBUTION

What do you bring to your team or role? Based on the insight from your StrengthsFinder® Top 5 Talent Themes, what is it that you can uniquely contribute to your team, your role, your manager, or your relationships? STRENGTHSFINDER®

Talent Theme

My contribution based on this Talent Theme



Boil it down! Synthesize your contributions into a single statement. What do you uniquely bring?

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STEP 2 YOUR TALENTS HAVE NEEDS

Talents Transformed to Strengths

TALENT

::

Natural pattern of thought, feeling or behavior.

STRENGTH

::

A Talent which is productivity applied.

What do your Talents need to thrive as Strengths? STRENGTHSFINDER®

Talent Theme

What this Talent needs to become a Strength



Boil it down! Synthesize your needs into a single statement. What do your Talents need to thrive as Strengths?

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STEP 3 PULL YOUR BRAND TOGETHER

Communicate Who You Are & What You Offer A Dynamite Personal Brand Statement built on your Strengths is and is not…

IS NOT IS

about self-promotion or getting out of tasks that “aren’t your strengths”



PERSONAL BRAND STATEMENT

a clear, succinct and accurate tool that communicates value.

In the outline below, use your unique Bring and Need statements that you created in STEPS 1&2 to craft your own Dynamite Personal Brand Statement, built on your Strengths.

MY DYNAMITE PERSONAL BRAND STATEMENT BUILT ON MY STRENGTHSFINDER® TOP 5 When I am in an environment where I have… {HINT: WHAT YOUR TALENTS NEED TO BE STRENGTHS}

….I will thrive and provide… {HINT: WHAT YOU UNIQUELY BRING}

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BRING IT BACK TO YOUR RELATIONSHIPS & ROLE Your Brand is the Bridge How well does your new Personal Brand Statement match how others would describe you at work or home? (Compare your Dynamite Personal Brand to your insights from page 2).

Take Steps Toward More Energy & Less Frustration Narrow the gap between perception and the essence of who you are. Commit to the brave task of taking these 3 Steps this week – in the next 7 days!

1

:: Share your Dynamite Personal Brand for Feedback

2

:: Spotlight your Personal Brand Statement Share your statement out of celebration. Bring the internal and invisble to external and visible.

3 :: Post Your Dynamite Personal Brand Download the BONUS Fillable to write up your Dynamite Your Personal Brand. REMIND YOURSELF ::

This is who I am, this is what I need. ASK YOURSELF ::

How do I live this out today? How do I seek an environment where my energy soars and others feel the value of my Strengths?

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BRING IT & NEED IT RESOURCE Value & Needs Jumpstart for 34 StrengthsFinder® Talent Themes Talent Theme

Bring It

Need It

Achiever

Intensity and stamina of effort

Freedom to work at my own pace

Activator

A catalytic sense of urgency

Adaptability

A willingness to follow the lead of change

Analytical

Dispassionate thinking to emotional issues

Less discussion, more action Present pressures that demand an immediate response Time to think

Arranger

Flexibility and interactivity

A dynamic environment

Belief

Values stability, clarity, conviction

A cause or purpose for which to live

Command

Emotional clarity

Challenges and conflicts

Communication

Attention to messages that must be heard

A sounding board, an audience

Competition

Peers for comparison and motivation

Context

An aspiration to be the best An appreciation of the mystery and wonder of life and all creation Rules and policies that promote cultural predictability Accurate memories and valuable memorabilia

Deliberative

A thorough and conscientious approach

Connectedness Consistency

To be part of something bigger than myself Standard operating procedures Relevant background for discussions/decisions Time to listen and think before being expected to speak

Discipline

A commitment (time and energy) to human growth Precision and detail orientation

Empathy

Emotional intelligence

Freedom to laugh, cry, vent

Focus

Clarity through concentration and direction

A goal to establish priorities

Futuristic

Previews, predictions, forecasts

Opportunities to talk about the foreseen future

Harmony

A peace-loving, conflict-resistant approach

Ideation

New and fresh perspectives

Areas of agreement, common ground Freedom to explore possibilities without restraints or limits

Developer

Someone to invest in A structured and organized environment

Intellection

A high level of tolerance with acceptance of diversity An understanding of people that is valuable for placement Tangible tools that can facilitate growth and performance Depth of understanding and wisdom

Learner

A learning perspective

Exposure to new information and experiences

Maximizer

A quality orientation

Quality to be valued as much as quantity

Positivity

Contagious energy and enthusiasm

Relator

Social depth and transparency

Responsibility

Dependability and loyalty

Freedom to experience the joy and drama of life Time and opportunities for one-on-one interactions Freedom to take ownership

Restorative

Courage and creativity to problematic situations

Problems that must be solved

Self-Assurance

A willingness to take necessary risks

Significance

A desire for wanting more

Strategic

Creative anticipation, imagination, persistence

Freedom to act unilaterally and independently An appreciative audience that will bring out my best Freedom to make mid-course corrections

Woo

Energy to social situations

Social variability

Includer Individualization Input

Room for everyone Individual expectations that are created to fit a person Space to store the resources I naturally acquire Time for reflection and meditation

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Becky JB Hammond MBA, MHSM FOUNDER | GROWTH AND SUCCESS MAVEN GALLUP®® Certified Strengths Coach

[email protected] +1 619 894 6546 isogostrong.com

VIDEO WORKSHOP CREATION & WORKBOOK DESIGN BY BECKY JB HAMMOND | ISOGO | COPYRIGHT 2016 GALLUP®, CLIFTON STRENGTHSFINDER®, STRENGTHSFINDER® AND EACH OF THE

34 CLIFTON STRENGTHSFINDER THEME NAMES ARE TRADEMARKS OF GALLUP, INC isogostrong.com ©2016 Isogo | All Rights Reserved

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