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COURSES FOR ACADEMIC YEAR 2015–2016 Detailed course descriptions for the lecture (and e-learning) courses offered by Tampere University of Technology, Pori Department and University of Turku, Turku School of Economics Pori Unit. Course list for Autumn: pages 2-16 Course list for Spring: pages 17-25 E-Learning courses: pages 26-27 The list is a subject of change. In addition, Degree program of Cultural production and Landscape Studies (University of Turku) is offering lecture courses, such as Game Cultures -course in Spring (they are not in the list).

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Autumn SUPPLY CHAIN MANAGEMENT 3 ECTS, period 1

Course code: PLA-54356 Person(s) in charge Tapio Salminen ([email protected]) Objectives After passing this course, the student understands the principles of supply chain and supply network. Student understands also supply chains importance to company's business operations and competitiveness. The student understands how to make company with its stakeholder group more effective. The student understands the basic concepts of supply chain and can design and manage supply chain. Teaching methods Lectures 24 h Modes of study Written exam and accepted exercises. All parts must be completed within the same study period. Further information on recommended year of study Courses offered to exchange students are part of the Department’s Master programme. The Tampere University of Technology (TUT) Pori Department provides degree programmes for engineers in technical sciences leading to the Master of Science degree in Technology. Study materials 1. Designing and Managing the Supply Chain: Concepts, Strategies and Case Studies 3.ed., Simchi-Levi, D., Kaminsky, P. & Simchi-Levi, E., 978-0-07-110750-1. 2. Information on additional online material will be announced in the beginning of the course. Further information This course is organized by Tampere University of Technology, Pori Department.

3 KNOWLEDGE MANAGEMENT 5 ECTS, period 1

Course code: PLA-55106 Person(s) in charge Heli Aramo-Immonen ([email protected]) Objectives Student will learn to see the management of knowledge as a strategic asset and will understand the value of sharing the tacit and explicit knowledge in organization. Teaching methods Lectures 20 h, exercises 8 h and exercises in Moodle (e-learning environment) 20 h. Modes of study Written exam and active participation to discussions in Moodle. Further information on recommended year of study Courses offered to exchange students are part of the Department’s Master programme. The Tampere University of Technology (TUT) Pori Department provides degree programmes for engineers in technical sciences leading to the Master of Science degree in Technology. Study materials 1. Knowledge Management, organizing knowledge based enterprises. New York. Palgrave, Macmillan; Hawryszkiewycz, I. (2009), 978-0-230-23027-9. 2. Adaptive Decision Making and Intellectual Styles

Sofo, F., Colapinto,C., Sofo,M., Ammirato,S.

(2013 ), 978-1-4614-6707-6 Further information This course is organized by Tampere University of Technology, Pori Department.

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INTRODUCTION TO FINNISH SOCIETY AND CULTURE, 2 ECTS, period 1– period 2

Course code: PLA-15017 Person(s) in charge Kimmo Ahonen ([email protected]) Objectives The students are introduced to the contemporary Finnish society and culture as well as its historical development. After completing the course, students will have basic knowledge of Finland's societal, cultural and economic background from thematically various perspectives. In addition, the students will gain understanding of the cultural and industrial specificities of the Satakunta region. The aim of the course is to help the student make most of their exchange period by an increased understanding of Finnish customs, culture and contemporary issues. Content Finnish communication culture Finnish welfare state Finnish education system Finnish language and business communication Cultural heritage of Finland and Satakunta region Current issues in technology and innovation Modes of study The lectures are held by various experts in the topical themes of the course syllabus. Lectures and a written assignment based on lectures will be worth 1 ECTS credits. Students may write a longer essay based on given material to earn 1-2 additional ECTS credits. Study materials Study material will be given separately by each lecturer during the course. Further information This course is organized by Tampere University of Technology, Pori Department.

5 SOFTWARE ENGINEERING MANAGEMENT 5 ECTS, period 2 Course code: PLA-33416 Person(s) in charge: Harri Keto ([email protected]) Objectives After completing this course, the student will be able to identify the general models of the software engineering business. He will understand problems which are typical of a software project and he will be able to apply basic practices to plan and manage a software project. The student will understand the difference between a traditional and an agile project approach. The student will also understand the connections of a software project to the quality system and to the process assessment and improvement. Content 1. Projects and software business 2. Software quality and software engineering standards 3. Analysis of project characters, challenges and risks 4. Software Life cycle models and process planning 5. Estimating and measuring software costs 6. Software project management methods and tools Teaching methods Lectures 28 h Modes of study Either A) Passed grade for active attendance and weekly assignments, or B) Passed grade for case study assignment and passed grade for exam. Further information on recommended year of study Courses offered to exchange students are part of the Department’s Master programme. The Tampere University of Technology (TUT) Pori Department provides degree programmes for engineers in technical sciences leading to the Master of Science degree in Technology. Study materials 1. Software Engineering Management, Harri Keto (lecture slides) 2. Software Engineering, Ian Sommerville 3. A Guide to the Project Management Body of Knowledge (PMBOK® Guide), Fifth Edition , Project Management Institute 4. Program Management Toolkit, Forselius, Dekkers, Karvinen, Kosonen 5. Practical Software Project Estimation: A Toolkit for Estimating Software Development Effort & Duration, Peter R. Hill 6. Applied Software Measurement, Carpers Jones 7. Software Engineering Best Practices: Lessons from Successful Projects in the Top Companies, Capers Jones 8. Scientific articles Further information This course is organized by Tampere University of Technology, Pori Department.

6 ENGLISH COMMUNICATIVE SKILLS, 3 ECTS, period 1 - period 2

Course code: PLA-17406 Person(s) in charge John Rogers ([email protected]) Objectives To encourage students to use their verbal skills in a multitude of differing situations, from everyday situations to negotiations, presenting yourself, presenting information and listening. Objectives: concentrating on presentations, phrases and vocabulary used in giving a presentation. Presentation details, such as: body language, voice, enthusiasm and dress. Presenting information such as figures, your place of work and your company. All students will deliver a presentation in the company of fellow students. Teacher and students will assess and give feedback on all given presentations. Aims: To build up students' self-confidence in using their spoken English and in coming to terms with speaking in front of an audience. Working on pronunciation, fluency and expressivity. Aims of the course are to encourage students in the area pronunciation, fluency, expressivity, accuracy and intelligibility. Common European Framework of Reference, Level B2. Content Language practice efficiency. Role play. Problem solving (trouble shooting). Group discussion, pair work. Efficient fluency practice. Basic knowledge in giving a presentation. Presentation phraseology. Pronunciation skills, fluency skills. Expressivity. Teaching method Lectures Modes of study Active involvement throughout the course and a healthy attendance record. Healthy attendance record, active involvement throughout the course and a well prepared presentation. Further information This course is organized by Tampere University of Technology, Pori Department.

7 SERIOUS GAMES DESIGN, period 2 Person(s) in charge: Kristian Kiili ([email protected])

Further information: This course is organized by Tampere University of Technology, Pori Department.

8 Service Design Management 6 ECTS, period 1

Person(s) in charge Tuomas Pohjola ([email protected]) Objectives The main aim of the course is to offer insights into the field of service design management. The student learns the role of customer experience in managing effective service design processes. Content The course contents include familiarizing with concepts relating to service design management, e.g. channels, touchpoints, segmentation, propositions, service environments, experience management, relationships and moments of truth. Teaching methods Individual studying 162 h. Lectures 12 h and exercises 14 h. Modes of study Participation in the seminars and team work, oral presentation as a team and written report. Further information on recommended year of study 2nd – 3rd year, I period Study materials According to the instructions. Further information Course lecturing will be carried out and the report will be written in English. This course is organized by University of Turku, Turku School of Economics, Pori Unit.

9 PYYR2023 / PYR10 Entrepreneurship: Practice and Theories 4 ECTS, period 1

Person in charge Ulla Hytti ([email protected]) Objectives The student knows the main theories in entrepreneurship and is able to compare and parallel them to experience-based view of entrepreneurship and entrepreneurial activity. The student is able to understand the relationships between the individual characteristics, entrepreneurship and growth entrepreneurship. The student abilities for academic work will have enhanced. Content The lectures and literature will inform about the theories in entrepreneurship. The visitors (entrepreneurs) in the class will give their own experienced-based account of entrepreneurship. During the course and in the assignment the student will compare and parallel the relationship between entrepreneurship practice and theory. Teaching methods Lectures 12 h. Modes of study Course report(s) Assessment 0-5 Further information on recommended year of study 2.-5rd year, I period Study materials 1. New Venture Creation: Entrepreneurship for the 21st Century (6th edition). McGraw-Hill, Boston. Timmons, Jeffry A.; Spinelli, Stephen, Jr. (2004), 0-07-123272-9. 2. Other materials assigned by the teacher. Further information This course is organized by University of Turku, Turku School of Economics, Pori Unit.

10 PYEN2017 / PEN11 Intercultural Communication for Cross-Cultural Team Building 3 ECTS, period 1– period 2 Person(s) in charge John Rogers ([email protected]) Objectives At the end of the course students - will have developed their competence for discovering, interpreting and communicating hidden cultural meanings - will have become aware of their taken-for-granted cultural assumptions and misinterpretation of others - will understand the relationship between communication and leadership norms in multicultural teams Level B2-C1 Content The course includes both theoretical knowledge and practical exercises for improving the participants' competence to participate in business team building. The students create teams, write reflective essays related to the exercises and reading required during the course, and they also write a final reflective essay about their learning experience at the end of the course. Teaching methods Group teaching 26 h, independent work 55 h. Modes of study Course work and assignments. Further information on recommended year of study 2nd-3rd year I-II periods and III-IV periods Study materials 1. GANNON, MARTIN J., Understanding Global Cultures: Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents and Diversity. Thousand Oaks, Diversity Sage Publications 2009 2. HOLDEN, NIGEL, Cross-Cultural Management: A Knowledge Management Perspective. London, Pearson Education 2002 3. LEWIS, RICHARD D., When Cultures Collide: Leading Across Cultures. Nicholas Brealey Publishing 2006 4. SALMONS, JANET; WILSON, LYNN, Handbook of Research on Electronic Collaboration and Organizational Synergy. Hershey, New York, Information Science Reference 2009 Further information This course is organized by University of Turku, Turku School of Economics, Pori Unit. Seven study places will be reserved for international exchange students.

11 PYYJ2019 / PYJ11 Responsible Business 6 ECTS, period 2

Person in Charge Anu Lähteenmäki-Uutela ([email protected]) Content Economic, environmental and social responsibility of businesses. Business ethics theories. Responsibility of different business sectors. Objectives The student understands the relationships between business law, business ethics, and responsible business in international business. Teaching methods E-lectures 6 h, company visits 9 h, and exercises 3 h. Modes of study Written exam and exercises. Exercises consist of writing and presenting a report on a topic selected by student. Evaluation 0-5 Recommended year of study 2nd-5th II period Recommended previous studies Basics of Company Law. Study materials One of the following books: 1. Business ethics and values. 2nd Edition. Pearson Education. Lovell, Alan; Fisher, Colin (2005), 9780273694786. 2. Maria Joutsenvirta ym. (toim.): Vastuullinen liiketoiminta kansainvälisessä maailmassa (2011), 978952-495-213-2. This book can be used by Finnish language students in exercises. 3. The Responsible Business: Reimagining Sustainability and Success. Sanford, Carol (2012), ISBN10: 0470648686, ISBN-13: 978-0470648681 4. Other literature specified by the lecturer. Further information This course is organized by University of Turku, Turku School of Economics, Pori Unit.

12 PYLT0006 / PLR4 Principles of Corporate Finance 4 ECTS, period 2

Person(s) in charge Hundal Shabnamjit ([email protected]) Objectives The course gives a comprehensive understanding of the theory of corporate finance, capital markets, and the evaluation of different securities both from the viewpoint of managers and investors. By completing the course, the student will have an understanding of the principles of portfolio theory and its applications. Other topics covered during the course are evaluation of valuing bond, stocks, and options, optimal dividend policy, agency problems and risk & return in capital markets. Content The themes covered during the course include, for example, the theory of finance, valuing bond, stocks, options, portfolio theory, dividend policy, agency problems, and risk & return. Teaching methods Integrated lectures and exercises, 28 hours in total Modes of study Written exam Further information on recommended year of study 2. year II period. Further information on previous studies PLRY1,1–1,3 Study materials 1. Principles of corporate finance (9th edition or newer). McGraw-Hill Irwin, Boston. Brealey, Richard A.; Myers, Stewart C.; Franklin, A. (2008), 0-07-286946-1. (As informed by the lecturer). 2. Articles and other material as instructed by the lecturer. Further information This course is organized by University of Turku, Turku School of Economics, Pori Unit.

13 PYMA2039 / PMA6 Integrated Marketing Communications 6 ECTS, period 2

Person (s) in charge Tuomas Pohjola, Anu Lähteenmäki-Uutela ([email protected], [email protected]) Objectives After completing the course, the student can describe the importance of integrated marketing communication in building product/service/corporate brands. Accordingly, the student understands the significance of legal and ethical questions related to integrated marketing communications. The seminar exercises both deepen the theoretical understanding of the dimensions of marketing communications and develop knowhow and skills in team working and presentations. Content The role of marketing communications and relative business law to a company. Teaching methods Individual studying 162 h. Lectures 12 h and exercises 14 h. Modes of study Written exam on lectures and course literature. Exercise(s). Participation in exercises. Further information on recommended year of study 2nd year, II period Study materials 1. Strategic Brand Management. Building, Measuring and Managing Brand Equity (2nd edition). Keller, Kevin Lane (2003), 0-13-110583-3. -5. 2. Advertising and promotion: An integrated marketing communications perspective (10th edition). Belch, G., & Belch, M., 978-0078028977 3, Additional online materials according to instructions. Further information This course is organized by University of Turku, Turku School of Economics, Pori Unit.

14 PYYR2024 / PYR11 / PJO20 Identification and Evaluation of Entrepreneurial Opportunities 6 ECTS, period 2

Person in charge Ulla Hytti and Marco van Gelderen ([email protected]) Objectives After completing the course the student understands what an entrepreneurial opportunity is, and from where and how entrepreneurial opportunities are discovered or created. The student is familiar with different ways to produce and identify entrepreneurial opportunities and know how to assess their feasibility. After completing the course assignment the student knows how to develop and assess new entrepreneurial opportunities. Content The course includes interactive lectures and individual and team assignments linked to identification of entrepreneurial opportunities. The course also includes e-lectures and related assignments on the e-learning platform. In the practical student assignment students will experiment with identifying new opportunities during one day assignment, and will present the results in an interactive session. Teaching methods Lectures 10 h, E-lectures 6 h, Exercises 12 h, Independent work 7 h, Presentations 3 h Notice! The course includes an intensive week with the guest teacher. The lectures, student assignment and presentations during the intensive week are obligatory. Modes of study Participation in lectures and assignments (individual assignments and reports) Assessment 0-5 Further information on recommended year of study 2-5th year, II period Recommended previous studies Introduction into entrepreneurship or a similar course. Study materials 1. The New Business Road Test. What Entrepreneurs and Executives Should Do Before Writing a Business Pl. Mullins, John W. (2003), 0-273-66356-9. 2. Business Plans that Work: A Guide for Small Business. Timmons, Jeff; Zacharakis, Andrew; Spinelli, Stephen (2004), 0-07-141287-5. 3. Read, S., Sarasvathy, S., Dew, N., Wittbank, R., Ohlsson, A.-V. (2011) Effectual Entrepreneurship. Routledge. ISBN 978-0-415-58644-3. 4. Other materials assigned by the teacher Further information

15 Notice! The course includes an intensive week with the guest teacher. The lectures, student assignment and presentations during the intensive week are obligatory. Further information This course is organized by University of Turku, Turku School of Economics, Pori Unit.

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PYJO2030 / PJO5 International Culture and Management 5 ECTS, period 2

Person in charge Päivikki Kuoppakangas ([email protected]) Objectives The course offers basic information of international culture and management within the international context. Students will have basic knowledge of different culture theories, models and research. Students will attain basic awareness of differences between different cultures by interactive learning and peer teaching lectures. The course also aims to develop students’ international teamwork capabilities, presentation skills and awareness of cultural diversities. Content The course consists of culture theories, research, traditions and management in different cultures. The course comprises different customs and ways to organize in different cultures, communication and leadership. Teaching methods Peer teaching lectures 24 h (integrated lectures + peer teaching exercises) Modes of study Written exam 50% + peer teaching as exercise works 50% Further information on recommended year of study 2.-3rd, II period Study materials 1. When Cultures Collide. Bookwell. Lewis, R. (2006) 1904838022 (e-book also available), chapters 1-10 2. Managing Cultural Differences. Moran, Robert T., Neil Remington Abramson, Sarah V. Moran (2014). 9th Edition. (e-book also available). 3. Articles given by the lecturer. Further information This course is organized by University of Turku, Turku School of Economics, Pori Unit.

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Spring PRODUCTION MANAGEMENT, 5 ECTS, period 3 – period 4

Course code: PLA-54206 Person(s) in charge Rainer Breite ([email protected]) Objectives After completing this course you will be acquainted with the scope of operations management of an industrial enterprise. You will understand key concepts of operations management and operations system design. You can solve classroom versions of operations management problems. At the completion of the course students should be able to combine these various aspects and formulate appropriate design and management of operations, to meet the strategic objectives of businesses. Content Operations management & operations strategy, production systems design, product and service design, capacity planning, process selection, facility layout, design of work systems, location, planning and analysis, demand planning, aggregate planning (SOP), inventory management, MRP & ERP, JIT and lean operations, supply chain management; scheduling; management of waiting lines. Teaching methods Lectures 33 h Modes of study Written exam and active participation to exercises. Further information on recommended year of study Courses offered to exchange students are part of the Department’s Master programme. The Tampere University of Technology (TUT) Pori Department provides degree programmes for engineers in technical sciences leading to the Master of Science degree in Technology. Study materials Book: Operations Management , Slack, Brandon-Jones, Johnston (978-0-273-77620-8) Further information This course is organized by Tampere University of Technology, Pori Department.

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COMPUTER ENGLISH, 3 ECTS, period 3 - period 4

Course code: PLA-17606 Person(s) in charge John Rogers ([email protected]) Objectives To better prepare students understanding of technical vocabulary. To bring the student into an experience of using a technical vocabulary in their work environment. Reading and understanding technical texts. Practice how to write technical papers. Explaining technical text in English. Common European Framework of Reference, level B2. Content A brief history of computer science Portable computers Operating systems Social media Computer networks Network configurations Computer security Robotics Multimedia The world of the mobile phone. (Information covering these subjects is as updated as can be possible, new information; new merchandise is hitting shops and the world at a speed that is almost impossible to keep up with. All care is taken to bring to the classroom subject matter that is up to date) Teaching method Lectures Modes of study 75 % attendance. Completion of all the units, completion of the oral exercises and written work. Further information This course is organized by Tampere University of Technology, Pori Department.

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DATA MINING, 5 ECTS, period 3 - period 4 Course code: PLA-43106 Person(s) in charge Pekka Ruusuvuori ([email protected]) Objectives The course gives an introduction to data mining and analysis of large datasets. For example, networks and databases involve massive amounts of data, and mining of useful information from data is an increasingly common challenge. By taking the course, the student learns the basic principles and terminology of data mining, knows the commonly used algorithms, and recognizes the typical challenges of processing large datasets. The course will introduce several application areas of data mining, including the principles of web search engines, recommendation systems, and web advertising. Content Basic: The concept and terminology of data mining. Understanding the special principles of processing large, non-structured datasets. Basic principles of web search engines. Complementary: Knowledge of the basic methods and algorithms. Special challenges of processing large datasets: memory usage and data formats. Special: Knowledge of the limitations of data mining. Mapreduce algorithm. Further information on recommended year of study Courses offered to exchange students are part of the Department’s Master programme. The Tampere University of Technology (TUT) Pori Department provides degree programmes for engineers in technical sciences leading to the Master of Science degree in Technology. Teaching method Lectures Study materials A. Rajaraman, J. Leskovec, J.D. Ullman: Mining of Massive Datasets, e-book http://infolab.stanford.edu/~ullman/mmds.html Lecture slides Further information This course is organized by Tampere University of Technology, Pori Department.

20 WEB-BASED GIS APPLICATIONS, 4 ECTS, period 3 - period 4

Course code: PLA-43116 Person(s) in charge Tarmo Lipping ([email protected]) Objectives Students will get acquainted to the technologies of Web-based GIS applications. After completing the course the students are able to set up a Web GIS Server and a related geodatabase solution, to publish geospatial Web services and implement Web applications using these services on desktop as well as mobile platforms. Both open source tools and environments as well as commercial solutions (offered by ESRI) will be introduced. Content Technologies of Web-based GIS applications and related OGC standards (WMS, WFS, WCS etc. GIS Server solutions (GeoServer and ArcGIS for Server) and GIS databases (PostgreSQL). Publishing GIS data and Geoprocessing tools. Implementing client side GIS applications on desktop as well as mobile platforms Geoportals and Mashup applications Application areas of GIS applications. GIS applications in business and public organizations Further information on recommended year of study Courses offered to exchange students are part of the Department’s Master programme. The Tampere University of Technology (TUT) Pori Department provides degree programmes for engineers in technical sciences leading to the Master of Science degree in Technology. Teaching methods Lectures, exercises Study materials Pinde Fu, Julin Sun: Web GIS: Principles and Applications Davis, Scott: GIS for Web Developers: Adding Where to Your Web Application Lecture slides Further information This course is organized by Tampere University of Technology, Pori Department.

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PYYJ2015 / PYJ10 International and European Law 6 ECTS, period IV

Person in Charge Anu Lähteenmäki-Uutela ([email protected]) Content International trade law. World Trade Organization. The United Nations. European Union. European primary and secondary law. European consumer law, competition law, and environmental law. Objectives The student understands how international institutions and international law affect states and businesses. The focus is on the international efforts for sustainable development. Teaching methods E-learning 6 h, lectures 6h, exercises 6 h. Modes of study Written exam. Exercises. Exercises consist of writing and presenting two 5-page reports: one on international law and one on European law. Evaluation 0-5 Recommended year of study 2nd-5th IV period Recommended previous studies Basics of Company Law. Study materials 1. Web pages: European Union web page http://europa.eu. WTO web page http://www.wto.org. 2. Understanding European Union Law. 5th edition. Davies, Karen (2012), 978-0-415-69903-7. 3. Maailman kauppajärjestö WTO : sopimuskäytäntöä ja taustoja : käsikirja opiskelun ja käytännön työn tueksi / Martin Björklund & Seppo Puustinen (toim.). 4. Other literature specified by the lecturer. Further information This course is organized by University of Turku, Turku School of Economics, Pori Unit.

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PYTJ2037 / PTJ31 E-Business and Electronic Services 5 ECTS, period 4 Persons(s) in charge Seppo Sirkemaa ([email protected]) Objectives Course focuses on business models that make it possible to take advantage of the potential that internet provides for commercial use. Student understands challenges and problems related to development of e-Business and electronic services. Content Electronic commerce, e-Business and services provided over the internet. Impact of eBusiness on traditional business and industries. Business models that rely on and take advantage of internet. Challenges in development of e-Business and electronic services. Teaching methods Lectures 14 h, seminar 6 h. Student must attend seminar. Modes of study Written exam + exercises. Further information on recommended year of study 3rd year, IV period Study materials Material, exercises and literature links are available in Moodle (e-learning environment). Further information This course is organized by University of Turku, Turku School of Economics, Pori Unit.

23 PYLT2032 / PLR88 Case-based Course in Finance 5 ECTS, period 4

Person(s) in charge Kirsi-Mari Kallio ([email protected]) Objectives The course is based on practical examples and solutions of different areas of corporate finance in a case-based setting. After completing the course the student will have an understanding of practical solutions of different problems of corporate finance. S/he will also be able to critically evaluate the applicability of different financial theories and current scientific literature in real-life situations. The students will complete the course independently online according to the course schedule. Content The topics included are: bond and stock valuation, capital budgeting decisions, risk management, dividend policy, market behavior and financial statement analysis. Teaching methods Independent work online according to given schedule. The course is equivalent of a 24 hour lecture course in its work load. Modes of study Case problems to be solved (4-5 pieces) and a final report. Further information on recommended year of study 2.-3. year IV period. Further information on previous studies PYLT0006 PLR4 Principles of corporate finance studies or equivalent course. Study materials 1. Cases in Financial Management. Prentice hall, New York (NY). Stretcher, Robert; Michael, Timothy B. (2005), 0-13-148343-9. (Pages determined by the lecturer) 2. Package of articles determined by the lecturer (includes 5 journal articles). Further information When selecting participants to the course, priority is given to students in the Finance specialization area. A quota is reserved for exchange students. This course is organized by University of Turku, Turku School of Economics, Pori Unit.

24 PYMA2038 / PMA1B+ Applied Strategic Marketing Module 4 ECTS, period 4

Person(s) in charge Tuomas Pohjola, Russell Williams ([email protected]) Objectives The aim of the course is threefold: to enable participants to develop the ability to devise and implement effective marketing strategies in a competitive environment and, to demonstrate a high level of problem solving competence in analyzing strategic cases and, to function as competent team members. “The Marketing Game!” simulation requires teams to allocate duties amongst themselves, analyze the market and competitors through management reports, select target markets, and position the product to meet the demands of the target market. After completing the simulation, students search for alternative research information and compose an individual report on postmodern marketing thinking. Content The intensive part of this course is based on “The Marketing Game!” simulation, which is a competitive group activity where teams experience decision making under uncertainty in a simulated marketing environment. Teaching methods Individual studying 108 h during the period of which 16 h will be the intensive seminars. Modes of study Participation in the seminars and teamwork, oral presentation as a team and individual written report. Further information on recommended year of study 3rd year, IV period Further information on previous studies PMAY1A and PMAY1B/ basics on Marketing Further information Course lecturing will be carried out and the individual report will be written in English. The course grade will be registered by the end of June. This course is organized by University of Turku, Turku School of Economics, Pori Unit.

25 PYYJ2007 / PYJ7 / PYR16 Intellectual Property Law 6 ECTS, period 3

Person in Charge Anu Lähteenmäki-Uutela ([email protected]) Content Copyrights, designs, trademarks, patents, trade secrets. Objectives The student understands how intellectual property can advantage one’s business. Teaching methods E-learning 6 h, lectures and company visits 9 h, exercises 3 h. Modes of study Written exam. Exercises. Exercises consist of writing and presenting a 15-page report on a topic selected by student. Evaluation 0-5 Recommended year of study 2nd-5th III period Recommended previous studies Basics of Company Law. Study materials 1. WIPO Intellectual Property Handbook: Policy, Law and Use. Available at http://www.wipo.int/about-ip/en/iprm/. 2. Intellectual Property Strategy. Palfrey, John (2011), 9780262516792. 3. Other literature specified by lecturer in the beginning of the course. Further information This course is organized by University of Turku, Turku School of Economics, Pori Unit.

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E-learning courses PYKT2016 / PYJ13 / PKT13 Law and Economics 6 ECTS, any period

Person in Charge Anu Lähteenmäki-Uutela ([email protected]) Content Key areas of law are introduced and analyzed from an economic perspective. Economic analysis of property law, contract law, tort law, and criminal law. Objectives The student understands the relationships between business law and market actions. The student understands the psychology of market players. The student can criticize the way law is used to guide businesses. Teaching methods Independent study. Modes of study Written report of approximately 30 pages. Report can be completed at any time during the study year, also in the summer. Instructions are in Moodle (e-learning environment). Evaluation 0-5 Recommended year of study 2nd-5th Recommended previous studies Basics of Company Law. Study materials 1. Law and economics. 5th edition. Cooter, Robert; Ulen, Thomas (2008), 0-321-33634-8. 2. Other literature specified in Moodle. Further information This course is organized by University of Turku, Turku School of Economics, Pori Unit.

27 PYYJ2028 / PYJe19a Special Course in International Law, USA 2 ECTS, any period PYYJ2029 / PYJe19b Special Course in International Law, China 2 ECTS, any period PYYJ2030 / PYJe19c Special Course in International Law, Russia 2 ECTS, any period

Person in charge Anu Lähteenmäki-Uutela ([email protected]) Content Business law and current business environment of United States, China, and/or Russia. Objectives The student learns the basic traits of a foreign legal system from the viewpoint of an international business. Teaching methods Independent study. Modes of study Exercises. The course is divided in three parts, which are completed separately. Exercises can be completed at any time during the study year. Instructions are in Moodle (e-learning environment). The parts are: - USA PYJ19a (2 cr), - China PYJ19b (2 cr) and - Russia PYJ19c (2 cr). Evaluation 0-5 Recommended year of study 2nd -5th Recommended previous studies Basics of Company Law. Study materials Books and articles will be announced in Moodle. Further information This course is organized by University of Turku, Turku School of Economics, Pori Unit.