February 25-26, 2016

2nd annual

Hilton Philadelphia at Penn’s Landing | Philadelphia, PA

Coupons & Co-Pay Strategy summit

Improve Your Coupon and Co-Pay Program While Cooperating with Increased Regulations to Revolutionize the Patient Experience Technology Integration

SPOTLIGHT FACULTY MEMBERS

Explore the future of technology in the industry and the direction in which it is headed

William Stewart Vice President Market Access and Commercial Development SCILEX PHARMACEUTICALS

Ani Sinha Director, Market Intelligence, Business Insights, Corporate and Government Customers BAYER HEALTHCARE

Market Access Strategies

Coupons and Co-Pays

Analyze promotion methods for co-pay programs through effective marketing strategies

Patient Outreach Improve patient adherence and program uptake through targeted outreach

Channel Development Todd Berner Medical Director, Head Global Medical Affairs Strategy Immunology BAXALTA

Optimize specialty channels to reduce costs industrywide

NEW FOR THIS YEAR’S PROGRAM: Co-Chair Person: Paul Levine Vice President of Analytical Services TRIALCARD

Y Navigate the new government policies to maintain compliance Y Measure the impact of constant industrywide cost increases due to coupon programs

Y Discuss the permeation of technology in the industry and the benefits of integrating your system

Y Analyze rising patient obstacles and how they can be addressed in order to boost your co-pay program’s retention rates

“Great perspective on managing the savings card through understanding and marketing to the right target audience. Very insightful and comprehensive.” —Promotions Manager, ASTRAZENECA

LEAD SPONSOR:

SPONSOR:

2nd annual

Coupons & Co-Pay Strategy summit

Dear Colleague,

WHO SHOULD ATTEND

The development of advanced life science drugs has led to pricing increases that are risky for companies and patients alike. When prices pass a certain threshold, fewer patients can afford the drugs, causing sales to drop. This is why there are health insurance plans and coupon programs to help with high costs. However, insurance plans have begun to cause confusion in the evolving healthcare landscape. In terms of barriers to prescription payments, co-pays are now the industry’s main concern for people with health insurance. There are programs for drug samples, coupons and co-pay cards that are meant to reduce any payment burdens patients have — and to increase the sales of the drugs. These programs are designed to boost the market for expensive name brand pharmaceuticals and are disrupting the industry, especially in instances where there are cheaper generic drugs on the market. As a result, health insurance plans now are forbidding some coupons for brand name drugs. Government-supplied health insurance plans, such as Medicare or Medicaid, forbid the use of co-pay cards because they violate the federal anti-kickback statue. This in turn creates difficulties for prescribing physicians, as there is confusion between all parties involved. The constant battle between manufacturers and payers is a difficult one, especially around coupons and co-pays. This is why the 2nd Coupons & Co-Pay Strategy Summit, taking place February 25-26, 2016 in Philadelphia, PA, is the place to be no matter where you stand in the industry. This conference is the leading forum for industry service providers, insurance companies and other stakeholders. It will address efficient and effective ways to develop or improve upon your co-pay program, channel strategies, brand management, government policies, patient obstacles, and many other topics.

This conference is designed for representatives from life science organizations with responsibilities in the following areas: • Brand/Product/Account Management • Coupons and Co-Pays • Specialty Pharmacy • Managed Care • Pharmacy Benefit Management • Sales • Contracts and Compliance Management • Reimbursement • Patient Access/Affordability • Patient Adherence • Marketing • Communications

This event may also be of interest to: •C  oupon/Co-Pay Card Program Managers and Facilitators • EMR/EHR Designers and Vendors •P  rescription Analytics and Pharma DataMining Firms • Hubs  atient Affordability and Product Access •P Support Vendors • Virtual Healthcare Database Companies

VENUE Hilton Philadelphia at Penn’s Landing | 201 South Columbus Blvd. | Philadelphia, PA 19106 Situated in Historic Philadelphia directly on Philadelphia’s waterfront, the Hilton Philadelphia at Penn’s Landing hotel is mere moments from a wealth of iconic attractions. Walk from our hotel to the Liberty Bell Center, Independence Hall, the National Constitution Center and Old City Philadelphia. Gallery-hop by day and attend a memorable live theater performance at night before enjoying cocktails on the waterfront. Shop to your heart’s content at some of the area’s best boutiques. Explore everything there is to see and do in the very heart of the nation’s birthplace from our Penn’s Landing hotel. Room Reservations: If you require overnight accommodations, please contact the hotel to book your room. ExL Events has reserved a block of rooms at a group rate for participants. To make reservations guests can call 1-800-HILTONS and request the group rate for “ExL’s February Meetings.” We encourage participants to make reservations by Wednesday, February 3, 2016 in order to be eligible to receive the group rate. Please book your room early as rooms available at this rate are limited. ExL Events, Inc. is not affiliated with Exhibition Housing Management (EHM)/Exhibitors Housing Services (EHS) or any third-party booking agencies, housing bureaus, or travel and events companies. In the event that an outside party contacts you for any type of hotel or travel arrangements, please disregard these solicitations and kindly email us at [email protected]. ExL has not authorized these companies to contact you and we do not verify the legitimacy of the services or rates offered. Please book your guest rooms through ExL’s reserved guest room block using the details provided.

www.exlevents.com/coupons

Day One

Thursday, February 25, 2016

8:00

Registration and Continental Breakfast

12:30 Luncheon

8:45

Co-Chairs’ Opening Remarks

1:30 The Patient Affordability Problem and the Rise in

Overall Healthcare Spending

Paul Levine, Vice President of Analytical Services, TRIALCARD 9:00

• Highlight healthcare spending trends and how employers are handling this cost shifting

Development of Channel Strategies and Access Solutions

• Review the unintended consequences of the Affordable Care Act and how it affects patients

• Examine ways to promote co-pay programs through effective marketing strategies

• Recognize how population health will change as a result of cost shifting

• Delve into co-pay programs for diseases with few or no drug sponsors

• Address patient engagement concerns Bennett Smith, Brand Director, Managed Markets, NOVO NORDISK

• Establish best practices for optimizing specialty channels to reduce costs industrywide William Stewart, Vice President Market Access and Commercial Development, SCILEX PHARMACEUTICALS

2:30

Affordability Programs in Today’s World — What It Takes to Be Successful • Examine environmental factors influencing the success of affordability programs

10:00 Case Study: Leverage the High-Touch Specialty

Channel to Meet the Needs of a Product Launch

• Define the implications of our changing landscape

• Review product attributes that lead to an independent specialty pharmacy panel selection

• Identify specific opportunities that pharma has to maximize the impact of affordability programs

• Discuss multi-stakeholder collaboration that leads to launch success

Paul Levine, Vice President of Analytical Services, TRIALCARD

• Prepare for access barriers and developing mitigation strategies

3:30

Networking Break

• Re-evaluate strategy throughout the launch and beyond, based on real-time feedback and actionable data

4:00

Panel Discussion: Optimization of Specialty Pharmacy Channels and Distribution Methods

Cheryl Allen, B.S. Pharm, MBA, Vice President, Industry Relations, DIPLOMAT SPECIALTY PHARMACY 11:00 Networking Break

• Manage coupon and co-pay programs for drugs that are not specialty drugs, but are priced as such, e.g., Sovaldi, Humira and Byetta

11:30 Leverage Analytical Insights to Strategically Expand

• Discuss E-prescriptions and how they affect the administration of coupons through specialty channels

Access

• Navigate the resistance between health plans and drug sponsors to better understand how to create and streamline a distribution strategy

• Analyze the power of IDNs, hospital systems and payers to determine who the decision-makers are and which parties drive sales

• Analyze specialty pharmacy and the potential alignment between manufacturer programs and payer needs

• Develop metrics to evaluate your channel strategy, both as you launch your product and throughout the product life cycle

Glenda Owens, President, GO RX CONSULTING INC Ross Miller, Physician Advisor, CA. DEPT HEALTH CARE SERVICES Cheryl Allen, B.S. Pharm, MBA, Vice President, Industry Relations, DIPLOMAT SPECIALTY PHARMACY

• Track key categories to determine if you’re getting the results you want and expect Ani Sinha, Director, Market Intelligence, Business Insights, Corporate and Government Customers, BAYER HEALTHCARE

5:00

Day One Concludes

“I found the conference useful and engaging. It was a valuable experience that allowed discussion of pertinent topics with ‘real world’ applications.” —Associate Director, BIOGEN

www.exlevents.com/coupons

Day Two

Friday, February 26, 2016

8:00

Continental Breakfast

12:30 Luncheon

8:45

Co-Chairs’ Day One Recap

1:30

Paul Levine, Vice President of Analytical Services, TRIALCARD 9:00

Changes in Government Policy and Compliance Standards • Ensure your program is as clear as possible and up to government standards

Improve Co-Pay Program Uptake By Reaching Patients Through Multiple Channels

• Discuss strategies for patients who use Medicare and need specific drugs that are not covered under Medicare Part D

• Integrate your co-pay program with a hub to gain patient insights

• Examine sky-rocketing drug costs and the resulting pressures on pricing/cost transparency

• Develop targeted outreach approaches based on patient activity and inactivity • Determine and act on patient needs by tracking metrics

• Broach the nationwide discussion of congressional reforms, such as personal import of drugs

• Understand how additional services (e.g., eServices, such as ePA/eBV, and adherence services, etc.) impact co-pay outcomes

Eric Katz, Executive Director, AMERICAN CENTER FOR PATIENT DECISIONMAKING

Kelly Olsen, Product Manager, LASH GROUP, a part of AMERISOURCEBERGEN

2:30

• Analyze how to properly structure the pricing strategy

10:00 Patient Obstacles in the Co-Pay Program Arena

• Understand the current development and approval process for the commercialization of biosimilars

• Discuss patient centricity and how to engage the patient more effectively

• Review methods for effectively disseminating biosimilar products through coupon programs

• Examine methods for increasing patient adherence and analyze relevant metrics • Address the impact of co-pay programs on patients’ long-term adherence — particularly program strengths and weaknesses

Pricing for Biosimilars and Their Effect on Coupon Programs

Glenda Owens, President, GO RX CONSULTING INC 3:30

Conference Concludes

Todd Berner, Medical Director, Head Global Medical Affairs Strategy Immunology, BAXALTA 11:00 Networking Break 11:30 The Payer Internal Review Process and Their

Coverage Policy Considerations

• Analyze the variance in different coverage policies for payers, and how this affects their internal review process • Consider the timeline length for reviews, and how the timeline can be improved • Utilize relevant targeted data to increase cost effectiveness Mark Rayan, Senior National Director Managed Care, Government and Strategic Accounts, CARDIODX

Here is what attendees have to say about similar ExL Events conferences:

“Excellent presentations. Very relevant to today’s issues in the industry.” —Senior Director, JAZZ PHARMACEUTICALS

“Great, thought-provoking discussions. Participants left wit h enhanced knowledge of current topics of interest.” —Head of Drug Safety, MITSUBISHI TANABE

“I learned a lot from all the participants and speakers and am looking forward to next year’s conference.” —Compliance Manager, JOHNSON & JOHNSON

www.exlevents.com/coupons

Registration

PRICING EARLY BIRD PRICING* Register by January 15, 2016 Conference

$1,895

STANDARD PRICING* Register after January 15, 2016 Conference

$2,095

36O

PM

ONSITE PRICING* Conference

MEDIA PARTNERS:

THE FULL SPECTRUM OF PRODUCT MANAGEMENT

$2,195

MEDtube

*Includes Sales Tax and Service Fees

GROUP DISCOUNT PROGRAMS: *Offers may not be combined. Early Bird rates do not apply. To find out more on how you can take advantage of these group discounts, please call 212-400-6240.* contact our offices at (201) 871-0474.

SAVE 25% For every three simultaneous registrations from your company, you will receive a fourth complimentary registration to the program (must register four). This is a savings of 25% per person. SAVE 15%

Can only send three? You can still save 15% off of every registration.

TERMS AND CONDITIONS: By registering for an ExL Events, Inc. (“ExL”) event, you agree to the following set of terms and conditions listed below: REGISTRATION FEE: The fee includes the conference‚ all program materials‚ and designated continental breakfasts‚ lunches and refreshments.

Please make checks payable to: “PMA" PAYMENT: Make checks payable to ExL Events, Inc. and write C773 on your check. You may also use Visa, MasterCard, Discover or American Express. Payments must be received in full by the conference date. Any discount applied cannot be combined with any other offer and must be paid in full at the time of order. Parties must be employed by the same organization and register simultaneously to realize group discount pricing options. **Please Note: There will be an administrative charge of $300 to substitute, exchange and/or replace attendance badges with a colleague within five business days of any ExL conference.** CANCELLATION AND REFUND POLICY: If you cancel your registration for an upcoming ExL event, the following policies apply, derived from the Start Date of the event: • Four weeks or more: A full refund (minus a $295 processing fee) or a voucher to another ExL event valid for 12 months from the voucher issue date. • Less than four weeks: A voucher to another ExL event valid for 12 months from the voucher issue date. • Five days or less: A voucher (minus a $395 processing and documentation fee) to another ExL event valid for 12 months from the voucher issue date. To receive a refund or voucher, please email [email protected] or fax your request 888-221-6750. contacttoour offices at (201) 871-0474.

CREDIT VOUCHERS: Credit vouchers are valid for 12 months from date of issue. Credit vouchers are valid toward one (1) ExL event of equal or lesser value. If the full amount of said voucher is not used at time of registration, any remaining balance is not applicable now or in the future. Once a credit voucher has been applied toward a future event, changes cannot be made. In the event of cancellation on the attendees’ behalf, the credit voucher will no longer be valid. ExL Events, Inc. does not and is not obligated to provide a credit voucher to registered attendee(s) who do not attend the event they registered for unless written notice of intent to cancel is received and confirmed prior to the commencement of the event. SUBSTITUTION CHARGES: There will be an administrative charge of $300 to substitute, exchange and/or replace attendee badges with a colleague occurring within five business days of the conference. ExL Events reserves the right to cancel any conference it deems necessary and will not be responsible for airfare‚ hotel or any other expenses incurred by registrants. ExL Events’ liability is limited to the conference registration fee in the event of a cancellation and does not include changes in program date‚ content‚ speakers and/or venue. *The opinions of ExL’s conference speakers do not necessarily reflect those of the companies they represent, nor ExL Events, Inc. Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancellation, significant effort to find a suitable replacement will be made. The content in ExL slide presentations, including news, data, advertisements and other information, is provided by ExL’s designated speakers and is designed for informational purposes for its attendees. It is NOT INTENDED for purposes of copywriting or redistribution to other outlets without the express written permission of ExL’s designated speaking parties. Neither ExL nor its content providers and/ or speakers and attendees shall be liable for any errors, inaccuracies or delays in content, or for any actions taken in reliance thereon. EXL EVENTS, INC. EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESSED OR IMPLIED, AS TO THE ACCURACY OF ANY CONTENT PROVIDED, OR AS TO THE FITNESS OF THE INFORMATION FOR ANY PURPOSE. Although ExL makes reasonable efforts to obtain reliable content from third parties, ExL does not guarantee the accuracy of, or endorse the views or opinions given by any third-party content provider. ExL presentations may point to other websites that may be of interest to you, however ExL does not endorse or take responsibility for the content on such other sites.

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