Consumer Products

41st Edition

Cosmetics & Toiletries USA Data Released March 2016 Report Published July 2016 Base Year: 2015 Regional Coverage: United States A close-up view of the ever-changing market for beauty and personal care products, focusing on key trends and developments shaping the industry in 2015, plus insights and data on the performance for 25 product categories, competitor sales and share for leading marketers, retail distribution for traditional and alternate outlets, and a sales outlook through 2020.

This Report Helps Answer Questions such as: n Are “indies” the driving force for growth in the

n Does Asian beauty continue to be a strong influ-

n What role do specialty retailers play in each of the

n Where are the growth opportunities?

market? Which ones? product classes?

ence on the U.S. market?

NOW FEATURING… * 2015 HIGHLIGHTS IN REVIEW * MORE DIGESTIBLE REPORT FORMAT * EASIER ACCESS TO DATA www.Klinegroup.com Report #CIA4N | © 2016 Kline

Consumer Products

Cosmetics & Toiletries USA

Report Contents Introduction

Major Companies

Executive Summary

This presentation-style chapter provides an assessment of the overall market performance, highlights from the six product classes examined in terms of growth drivers, competition, distribution channels and opportunities. Commentary is also provided on mergers and acquisitions and the impact on the market at large.

Profiles are provided for the top 10 beauty companies, including company activities, sales by product category, recent developments (including acquisitions, divestitures, and key new launches), and an outlook to 2020. The major companies covered are shown in Table 2.

Products

Pertinent information plus insightful analysis of 25 product categories, including category trends and developments; manufacturers’ sales for 2015, sales and market shares for leading brands, key new product launches, sales by retail channel, privatelabel sales, marketing activity including traceable media expenditures, and outlook to 2020. The product categories covered are shown in Table 1.

Table 1: Product Categories Covered Fragrances

Oral Care Products

n Fragrances for men

n Lip balms

n Fragrances for women

n Mouthwashes

Hair Care Products

n Toothbrushes

n Conditioners

n Toothpastes

n Ethnic hair care products

n Tooth whitening products

n Hair coloring products

Skin Care Products

n Hair styling products and sprays

n Baby care products

n

Colgate-Palmolive

n

L Brands

n Shampoos

n Facial treatments

n

Coty

n

L’Oréal

n

Estée Lauder

n

Mary Kay

n

Guthy-Renker

n

Procter & Gamble

n

Johnson & Johnson

n

Unilever

Makeup

n Hand and body lotions

n Eye makeup

n Skin care products for men

n Face makeup

n Sun care products

n Lipsticks and lip glosses

Other Toiletries

n Nail polishes

n Deodorants and antiperspirants

Table 2: Leading Companies Covered

n Depilatories, waxes, and bleaches n Personal cleansing products n Shaving products

www.Klinegroup.com

Report #CIA4N | © 2016 Kline

Consumer Products

Cosmetics & Toiletries USA

COSMETICS & TOILETRIES USA 2015 SNAPSHOT OF DELIVERABLE EXECUTIVE SUMMARY

PRODUCTS

COMPETITIVE LANDSCAPE Market leaders

Market movers

RETAIL LANDSCAPE Retail landscape

www.Klinegroup.com

Marketing activity

Report #CIA4N | © 2016 Kline

Consumer Products

Cosmetics & Toiletries USA

Scope Cosmetics & Toiletries USA covers cosmetic, toiletry, and fragrance products sold through all domestic consumer outlets in the United States, including those marketed via direct sales from companies such as Rodan + Fields and Mary Kay, in addition to non-traditional outlets, such as the Internet and television home shopping. Our report consists of: n Two key deliverables are provided: an interactive online database and a comprehensive written report n Product class summaries and insightful analysis of the covered product categories (see Table 1) n Analysis of sales by distribution channel for each product category including traditional as well as alter-

nate channels: department stores, direct sales (person-to-person, the Internet, and television shopping), drug stores, food stores, mass merchandisers, professional outlets (salons, spas, and doctor offices), and specialty stores

n Manufacturers’, unit, and retail sales n Professional use (back-bar) products are excluded from our analysis

Key Benefits Kline & Company has been serving the personal care products industry for over 50 years. Cosmetics & Toiletries USA is a detailed assessment of the beauty and personal care products industry and the players who compete in this market. n Assess category and product trends n Identify acquisition and alliance partners n Develop market-entry strategies

n Develop competitive strategies for increased

market share

n Understand industry dynamics, including the

role of independent brands

n Understand channels of distribution and shifts

that are occurring

www.Klinegroup.com

Report #CIA4N | © 2016 Kline

Consumer Products

Cosmetics & Toiletries USA

Methodology

Kline’s approach places principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

Primary Research

We Know Who to Talk to. We Know How to Listen. A high number of in-depth discussions are conducted by each analyst. All interviews are done with true industry insiders. Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

n Marketers/manufacturers n Distributors n Government agencies n Retailers n Suppliers n Trade organizations

Secondary Research

We Know Where to Look – Mining the Details. Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaus, trade/ industrial/professional associations, and the like.

Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

Comprehensive Market Intelligence

We Know How to Verify. Data are rigorously analyzed, cross-checked, distilled, and validated. Kline’s proven methodology allows exceptionally effective, precise, and reliable market

Kline Credentials

Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. North America +1-973-435-3407

www.Klinegroup.com

Latin America +55-11-3079-0792

Europe +32-2-770-4740

intelligence, giving subscribers a solid foundation on which to grow, refine, and expand their business with confidence.

A FULL SPECTRUM OF SERVICES

MARKET

CUSTOM MANAGEMENT RESEARCH n RESEARCH n CONSULTING

REPORTS

China +86-21-6012-6500

India +91-124-4546-100

Japan +81-3-3242-6277

Report #CIA4N | © 2016 Kline